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Turizmin Önemini Anlamak

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Turizmin Önemini Anlamak 01 sunufl Turizmin önemini anlamak ir geleneksel turizm sezonunu kapamak üzere oldu¤u- muz bugünlerde, turizme ödemeler dengesinde yer alan Bbir kalem olman›n yan›nda çok farkl› ifllevlere de sahip bir sektör olarak bakmam›z gere¤ine içtenlikle inan›yorum. Turizm en h›zl› geri dönüflü olan, en iyi iletiflimi sa¤layan, emek yo¤un özelli¤iyle en büyük sorunumuz olan iflsizli¤in giderilme- sinde etkin role sahip bir sektördür. Türkiye’ye birinci s›n›f tatil kavram›n› tan›tan Çeflme Alt›n Yunus’un da içinde bulundu¤u Yaflar Grubu, turizmin toplumda yaratt›¤› çok yönlü etkileflimi ilk görenlerdendir. Ülkemizin sahip oldu¤u potansiyel ise herkesçe bilinmektedir. Denizi, günefli ile bir çekim merkezi olmakla birlikte tarihi, gast- ronomisi, folkloru, termal de¤erleri ve floras› ile ülkemiz ve özellikle Ege Bölgesi art›lara sahiptir. Dünya genelinde “Dünya Miras Listesi”ne kay›tl› dokuz adet varl›¤›m›z ise, ülkemiz po- tansiyelinin göstergelerinden sadece bir tanesidir. Türkiye’nin uzun y›llar boyunca beklenen ölçüde yabanc› ser- maye çekememesi, AB üyesi ülke halklar›n›n baz›lar›n›n Türki- ye’yi aday ülke olarak alg›lama süreçlerinde yaflananlar, Türki- ye’nin bir imaj sorunu oldu¤unu göstermektedir. Bu problemin üstesinden gelmede çok büyük aflamalar kaydettik ancak sür- Turizm en h›zl› geri dönüflü olan, en iyi iletiflimi sa¤layan, emek yo¤un özelli¤iyle en büyük sorunumuz olan iflsizli¤in giderilmesinde etkin role sahip bir sektördür. Turizm öncelikli ulusal politikalar aras›nda yer almal›d›r. dürülecek çabalar›m›zda turizmin önemli bir yeri oldu¤unu unutmamal›y›z. Yurdumuzu ziyaret eden turist say›s›n›, en önemli istatistiki bilgi olarak s›kl›kla duymaktay›z. 12 ülke aras›nda yap›lan bir araflt›r- ma göstermifltir ki Türkiye, turist say›s›n› en fazla art›ran ülke ko- numundad›r. Nitekim bu say› flimdiden 14.6 milyona ulaflm›flt›r. Genelde turistlerin amaçlar› ve beklentileri bilinmekle beraber, derinlemesine bilgi edinmek için genifl kapsaml› araflt›rmalar yap›lmas› gerekmektedir. AB ile iliflkilerimizde turizm önemli bir rol oynamaktad›r. Çünkü Türkiye’yi ziyaret eden turistlerin ço- ¤unlu¤u AB ülkelerinden gelmektedir. Öte yandan AB ülkeleri ile Türk turizm sektörü rekabet halindedir. Bu noktada da tu- ristlerin beklentilerinin do¤ru analizi ve turizm sektöründe yerel yönetimlerin, sivil toplum örgütlerinin daha fazla yer almas› ge- re¤i öne ç›kmaktad›r. Turizm öncelikli ulusal politikalar aras›nda yer almal›d›r. Çünkü bölgesel kalk›nma farklar›n› gidermede önemli bir rol üstlene- ce¤i aç›kt›r. Ayr›ca sigortac›l›k, ulafl›m, altyap›, çevre, asayifl, g›da güvenli¤i, e¤itim ve kültür alanlar› turizm sektörü ile iç içe- dir. Bu nedenle, Yaflar Grubu yaln›z Çeflme-Alt›n Yunus ile de- ¤il bünyesinde bulunan flirketler ve mevcut vak›flar› ile de do- layl› olarak turizme hizmet etmektedir. Hepinize sa¤l›kl› ve mutlu günler dilerim. Sayg›lar›mla, Feyhan Kalpakl›o¤lu Yaflar Holding Yönetim Kurulu Baflkan› 02 içindekiler 03 60 moda Kapak görseli: serimaj / imagebank ‹çerik ve Tasar›m Yaz› iflleri Tasar›m Yönetmeni Renk Ayr›m› Dergi Yönetim Yeri Yafla Dergisi’nde yay›mlanan yaz› ve Yaflar Holding A.fi Ad›na Sahibi Feyhan Kalpakl›o¤lu Yay›n Direktörü: Fülay Yafla Gündüz Hakan Savafler Stampa Yaflar Holding A.fi. ‹stanbul Temsilcili¤ii foto¤raflar›n tüm haklar› ile Yafla logosu Editörler: Berrin Türkmen, Umut Bavl› Görsel Yönetmen Bask› Setüstü Kabatafl No: 23 ‹stanbul Yaflar Holding A.fi.‘ye aittir. Kaynak gösterilerek indeks içerik-iletiflim dan›flmanl›k Genel Yay›n Yönetmeni (Sorumlu) Kore fiehitleri Cad. No:28 At›l›m ‹fl Merkezi Haber Merkezi: Esen Ataman Kürklü Do¤an Ofset Yayanc›l›k ve Telefon: 0212 251 46 40 dahi olsa Yaflar Holding A.fi’nin yaz›l› izni Yaprak Özer K:4 D:4 Zincirlikuyu-‹stanbul Elif Erdem, Demet fieker, Esra Melek Sayfa Sekreteri Matbaac›l›kA.fi. Faks: 0212 244 42 00 olmadan kullan›lamaz. Tel: 0212 347 70 70 Faks: 0212 347 70 77 Yi¤itsözlü, Damla Tomru, Hande Özkürkçü Serkan Bengin Telefon: 0212 622 19 00 e-posta: [email protected] e-mail: [email protected] Araflt›rma: Can Sezer Foto¤raf: Dianet Yay›n türü web: www.indeksiletisim.com Çeviri: Lucy Wood, Dara Çolako¤lu ‹dari ‹fller: Özge Yurtseven Yerel - Süreli - 3 Ayl›k 04 06 12 18 22 26 36 40 44 50 04 mekan: Galata Kulesi 06 portre: Selim ‹leri 10 altm›fl›nc› y›l 12 ifl dünyas›: Cansen Baflaran 16 yaflam rehberi 18 yöre: Alaçat› 22 an›: Ayfle Sar›say›n 26 astroloji: Hakan K›rko¤lu 30 degustasyon: Mehmet Yalç›n 32 koleksiyon 36 gurme: Ahmet Örs 40 röportaj: Can K›raç 44 turizm: Yasemin Pirinçcio¤lu 48 yaflam rehberi 50 restoran: Çiya 54 tasar›m: Can Yalman 58 spor: Semih Sayg›ner 60 moda: Dice Kayek 66 sa¤l›kl› yaflam: Murat K›n›ko¤lu 70 sinema 72 kitap 74 Yaflar k›salar 76 english summaries 54 58 66 Yaflar Holding A.fi. yay›n›d›r. Para ile sat›lamaz. 04 mekan: Galata Kulesi 05 haz›rlayan: demet fleker “‹stanbul deyince akl›ma kuleler gelir u dizeler Bedri Rahmi Eyübo¤lu’na ait… Hepi- yang›nlar nedeniyle yang›n gözetleme kulesi olarak ifl Ne zaman birinin resmini yapsam, öteki k›skan›r mizin akl›na K›zkulesi deyince Galata Kulesi, Ga- görür. Kule’deki “kös” olarak adland›r›lan büyük davul, Ama flu K›zkulesi’nin akl› olsa Galata Kulesi’ne var›r, Blata Kulesi deyince de K›zkulesi gelir. Nedense yang›n›n ilk duman› görüldü¤ünde vurularak halk haber- bir sürü çocuklar› olurdu” ‹stanbul’un simgesi bu iki kuleyi birbirinden ayr› düflü- dar edilir. 1794 ve 1831 y›llar›nda ç›kan yang›nlarda Ku- nemeyiz. ‹ki efl gibi... Galata Kulesi, 650 y›l› aflk›n süre- le büyük hasar görür; 1832 y›l›nda 2. Mahmut dönemin- dir Galata’n›n ayr›lmaz bir parças›. Konumu itibariyle de onar›l›r. 2. Mahmut Kule’nin üzerine iki kat ç›kar ve Galata’n›n tamam›na hakim. Kule, ‹stanbul’da Haliç ve külah biçimindeki ünlü dam› tepesine kondurur. 20. Bo¤az manzaras›n›n en iyi izlendi¤i mekanlardan. yüzy›l›n bafllar›nda bir dönem saat ayarlama kulesi ola- rak kullan›l›r. 1960’l› y›llarda onar›lan Kule, günümüzde Bir zamanlar›n “karfl› yaka”s› Galata özel bir flirket taraf›ndan turistik amaç- Galata, Haliç’le Bo¤az’›n kesiflti¤i l› iflletiliyor. noktada bulunur. Galata’n›n parlak dönemi 12. yüzy›lda buraya yerleflen ‹stanbul kanatlar›m›n alt›nda Cenoval›larla bafllar. Bir dönem Vene- Hazerfan Ahmet Çelebi 17. yüzy›lda diklilerin eline geçen bölge, 13. yüzy›l- ‹stanbul’da yaflam›fl ve yapt›¤› kanat- dan sonra Cenoval›lar›n egemenli¤in- larla uçmay› baflarm›fl ilk havac›d›r. de bir Latin kolonisine dönüflür. Osmanl› döneminde Çelebi, Sultan 4. Murat’tan izin alarak iki taraf›na takt›¤› “karfl› yaka” olarak adland›r›lan bölgede Müslüman, tahta kanatlarla Galata Kulesi’nden Üsküdar’a uçar. O Rum, Ermeni, Arap, S›rp ve Süryani gibi çeflitli din ve gün bütün halk ve padiflah Çelebi’yi seyreder. Bu olay mezhepten topluluklar yaflar. Bölgede yaflayanlar liman büyük yank› uyand›r›r. Sultan 4. Murat önceleri bu iflten ve gemicilik ifllerinde çal›fl›r. Galata, gemicilerin semti çok memnun olsa da, daha sonra fieyhülislam akl›n› olmas›n›n yan›nda, bir e¤lence merkezidir de. Fatih Sul- çeler. Hazerfan Cezayir’e sürülür ve orada 31 yafl›nda tan Mehmet ‹stanbul’u fethettikten sonra, Galata’ya ölür. Anadolu’nun çeflitli yerlerinden Müslümanlar› yerlefltirir. Galata Kulesi’nde keyifli dakikalar Yang›n var! Geçmiflte yang›n gözetleme kulesi Galata Kulesi’nin ne zaman yap›ld›¤›y- olarak kullan›lan Galata Kulesi, resto- la ilgili farkl› görüfller yer al›yor. Ancak rasyon çal›flmalar› sonunda 1966 y›l›n- 1384 y›l›nda Cenevizliler taraf›ndan da hizmete aç›ld›. Kule’nin en üst kat› yap›ld›¤› görüflü en yayg›n olan. Kule, gündüzleri kafeterya ve lokanta olarak 1509 y›l›ndaki büyük ‹stanbul depre- hizmet veriyor. Geleneksel Türk ye- minde hasar görür ve dönemin ünlü mimar› Hayrettin mekleri eflli¤inde, Anadolu’nun zengin halk oyunlar› ve taraf›ndan onar›l›r. Kanuni Sultan Süleyman döneminde çeflitli flovlar sergileniyor. Siz de Galata Kulesi’nin tepe- Kas›mpafla’daki mahkum iflçilerin bar›nd›r›ld›¤› bir ha- sinden ‹stanbul’a bakabilir, Bo¤az ve Haliç’in manzara- pishaneye dönüflür; 1566-1574 y›llar› aras›nda gözle- s›n› seyredebilirsiniz. Hem de müzik ve lezzetli yemek- mevi olarak kullan›l›r. 1717 y›l›nda, ‹stanbul’da s›k ç›kan ler eflli¤inde… Tarihin tan›¤› Galata Kulesi Haliç’le Bo¤az’›n kesiflti¤i noktada, 650 y›ld›r bizi selaml›yor Galata Kulesi… Yang›nlara ve depremlere tan›kl›k etmifl. Kule, Hazerfan Ahmet Çelebi’nin tepesinden Üsküdar’a uçmas›yla tarihteki yerini alm›fl. Kaynaklar: www.galatatower.net www.bigglook.com http://bts.khas.edu.tr www.galataantiquehotel.com 06 portre: Selim ‹leri 07 röportaj: umut bavl› elim ‹leri, ‹stanbul’un tarihi dokusunu lerde yaflayanlardayd›. Göç y›llar›n› net olarak kaybetmesini ve h›zl› bir de¤iflim yafla- hat›rl›yorum. ‹stanbul’da yaflayan insanlar, d›- Smas›n› e¤itim ve ekonomiyle iliflkilendiri- flar›dan gelen kiflileri bar›nd›rmak, özümse- yor. Yüzlerce y›ll›k Samatya de¤iflmemesine mek, kendi kültürleri içinde eritmek fikrini tafl›- karfl›n, 50-60 y›ll›k tarihiyle yeni say›labilecek mad›lar. Tam tersi, ciddi biçimde yabanc› kal- Levent’in h›zla çehre de¤ifltirmesin temel nedeninin f›r- d›lar. fiehrin nüfusunun, göçle birlikte afl›laca¤›n› he- sat rantlar› oldu¤unu belirtiyor.
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