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The TV Player Report a Beta Report Into Online TV Viewing The TV Player Report A beta report into online TV viewing Week ending 25th December 2016 Table of contents Page 3 Introduction 4 Frequently asked questions 5 Aggregate on-demand and live viewing by TV player 6 Aggregate on-demand and live viewing by broadcaster group 7 Live streaming channels 9 Top 50 on-demand programmes – last week 10 Top 50 live programmes – last week 11 Top 50 on-demand programmes – last 4 weeks 12 Top 10 on-demand programmes by TV player – last week and 4 weeks 16 Top 10 live programmes by TV player – last week 19 Top 50 on-demand programmes by operating system – last week 22 Top 50 live programmes by operating system – last week 25 Top 50 on-demand programmes by operating system – last 4 weeks 28 Reference section Introduction In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions. BARB’s TV Player Report - Page 3 Frequently asked questions Click on any of the questions below to get an explanation. What is this report telling me? What does the terminology mean? Which of these numbers are already covered by the BARB panel? How is online viewing data generated? Are the data generated only from BARB panel homes? What is "Average Programme Streams"? Why is the report being published in beta format? Why are some broadcasters' platforms missing from the report? Does the report cover live streaming and on-demand viewing? What is the difference between measuring live streaming and on-demand viewing? Are you reporting on consumption of advertising? Is viewing to downloads included? What period does the report cover? What are Android, Apple iOS and Website players? What proportion of all online viewing does the report account for? Will the report encompass other operating platforms? Does the TV Player Report include viewing through internet-only content platforms? How does the implementation process work? How does the auditing process work? BARB’s TV Player Report - Page 4 Aggregate viewing by TV player (on-demand and live streaming) Week ending 25th December 2016 Total viewing time (minutes) All platforms Android app Apple iOS app Website player TOTAL 953,306,921 134,911,361 446,193,723 372,201,837 All TV players Live streaming 250,067,646 32,063,378 109,398,667 108,605,601 On-demand 703,239,276 102,847,984 336,795,055 263,596,236 All 4 Live streaming 11,209,438 735,510 4,086,941 6,386,987 On-demand 75,422,661 7,393,453 34,070,801 33,958,407 BBC iPlayer Live streaming 95,726,773 7,192,243 28,535,728 59,998,802 (incl iPlayer Kids) On-demand 456,075,783 69,092,063 202,670,627 184,313,094 ITV Hub Live streaming 31,022,522 5,451,598 15,054,728 10,516,196 and STV Player On-demand 77,790,711 14,102,754 36,528,891 27,159,066 My5 On-demand 2,962,865 - 2,962,865 - S4C Live Streaming 19,864 - - 19,864 Sky Go* Live Streaming 112,089,049 18,684,027 61,721,270 31,683,752 On-demand 87,823,964 11,642,174 59,034,659 17,147,131 UKTV Play On-demand 3,163,291 617,541 1,527,211 1,018,539 * The viewing time given for Sky Go includes viewing to other broadcasters. See the Sky Go column on page 6 for the detailed breakdown. Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 5 Aggregate viewing by broadcaster group Week ending 25th December 2016 LEGEND: Total viewing time (minutes) A = Android app, I = iOS app, All viewing Own apps Sky Go (A, I, W) BBC iPlayer (A, I, W) W = Website player Total On-demand Live streaming On-demand Live streaming On-demand Live streaming On-demand Live streaming TOTAL 953,306,921 703,239,276 250,067,646 159,339,529 42,251,824 87,823,964 112,089,049 456,075,783 95,726,773 BBC 552,115,499 456,421,274 95,694,225 - - 345,490 - 456,075,783 95,694,225 ITV 127,185,420 84,067,410 43,118,010 77,790,711 A, I, W 31,022,522 A, I, W 6,276,699 12,095,487 - - Sky 118,045,090 55,818,584 62,226,506 - - 55,818,584 62,226,506 - - Channel 4 95,760,730 77,550,676 18,210,054 75,422,661 A, I, W 11,209,438 A, I, W 2,128,014 7,000,616 - - Viacom 14,516,192 9,623,298 4,892,893 - - 9,623,298 4,892,893 - - UKTV 11,806,426 5,035,401 6,771,025 3,163,291 A, I, W - 1,872,110 6,771,025 - - Channel 5 6,942,895 3,888,210 3,054,685 2,962,865 I - 925,345 3,054,685 - - Fox 6,343,624 1,557,071 4,786,554 - - 1,557,071 4,786,554 - - Disney 6,223,542 5,709,964 513,578 - - 5,709,964 513,578 - - NBC Universal 4,064,311 727,361 3,336,950 - - 727,361 3,336,950 - - AETN 3,750,741 356,689 3,394,052 - - 356,689 3,394,052 - - Discovery 3,739,401 1,033,607 2,705,794 - - 1,033,607 2,705,794 - - Turner 1,537,056 1,038,067 498,989 - - 1,038,067 498,989 - - Star India 811,920 - 811,920 - - - 811,920 - - Vice UK TV Ltd 96,880 96,880 - - - 96,880 - - - S4C 52,411 - 52,411 - 19,864 W - - - 32,547 UTV Ent’t Television 264 264 - - - 264 - - - Not Attributable 314,521 314,521 - - - 314,521 - - - Note: All totals are rounded to the nearest whole minute. Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 6 Live streaming channels Week ending 25th December 2016 Total viewing time (minutes) Total Own apps BBC iPlayer Sky Go BBC1 56,176,989 - 56,176,989 - Sky Sports 1 27,427,911 - - 27,427,911 ITV 25,731,727 18,691,641 - 7,040,086 BBC News 24 17,355,985 - 17,355,985 - BBC2 15,167,961 - 15,167,961 - Channel 4 7,353,635 4,149,297 - 3,204,338 ITV2 6,679,102 4,249,784 - 2,429,318 Sky Sports 3 6,244,177 - - 6,244,177 Sky Sports 2 5,809,771 - - 5,809,771 E4 5,106,364 3,352,894 - 1,753,470 ITVbe 4,751,309 4,072,925 - 678,385 FOX 3,782,917 - - 3,782,917 Sky News 3,651,576 - - 3,651,576 ITV3 3,588,576 2,775,448 - 813,128 Film4 3,309,451 2,145,997 - 1,163,455 Sky Sports News HQ 3,096,585 - - 3,096,585 Cbeebies 2,670,753 - 2,670,753 - BBC4 2,558,093 - 2,558,093 - Comedy Central 2,418,835 - - 2,418,835 Sky 1 2,122,881 - - 2,122,881 Gold 1,987,012 - - 1,987,012 Universal 1,858,343 - - 1,858,343 ITV4 1,856,025 1,092,192 - 763,834 MTV 1,831,787 - - 1,831,787 More4 1,830,003 950,649 - 879,354 Dave 1,791,349 - - 1,791,349 CI 1,719,606 - - 1,719,606 Channel 5 1,702,832 - - 1,702,832 Sky Living 1,415,390 - - 1,415,390 Sky Cinema Sci-Fi/Horror 1,409,533 - - 1,409,533 CBBC 1,331,753 - 1,331,753 - Sky Sports Mix 1,238,617 - - 1,238,617 Discovery 1,217,158 - - 1,217,158 Sky Atlantic 1,113,784 - - 1,113,784 Sky Cinema Action 1,098,776 - - 1,098,776 Sky Cinema Greats 1,071,577 - - 1,071,577 Watch 908,420 - - 908,420 History 884,730 - - 884,730 Sky Sports 5 883,305 - - 883,305 Star Plus 811,920 - - 811,920 Sky Sports 4 796,479 - - 796,479 Syfy 794,239 - - 794,239 5 USA 765,095 - - 765,095 Sky Cinema Drama & Romance 743,457 - - 743,457 TLC 702,484 - - 702,484 Good Food 687,589 - - 687,589 Only viewing time for audited platforms is included.
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