PRENSARIO PRENSARIO INTERNATIONAL INTERNATIONAL PRENSARIO PRENSARIO INTERNATIONAL INTERNATIONAL Commentary

WELCOME TO ISTANBUL

One year ago, Patrick Jucaud, CEO at Basic Lead, the organizer of Discop West Asia, said: ‘Today, the worldwide content market is worth of about 228 billions of euros, where 80% of this amount is only handled by 17 countries, with USA and UK on top. But their economies are fl at… on the other hand, Middle East, Africa and Western Asia only have 1,5% of that market, but they double their growth per year. And they have 40% of the global population… where the industry leaders Prensario have to make focus on?’ International That’s why Discop West Asia is the fastest grow- international market. We’ve been attending MIPTV ©2013 EDITORIAL PRENSARIO SRL PAYMENTS TO THE ORDER OF ing market of the content industry, and promises and MIPCOM, Discop Budapest, ATF Asia, Natpe EDITORIAL PRENSARIO SRL to provide very good new opportunities this year. Miami, LA Screenings for a long time, and this is our OR BY CREDIT CARD. REGISTRO NACIONAL DE DERECHO Through this special edition for the show, we are debut in Discop West Asia, with a full local content DE AUTOR Nº 10878 committed to show what’s up in the content market, special edition, as we always generate at every market from global trends to local issues. It is really dynamic we attend. the content market, full of news and twists to pay We make the big difference being focused on local attention. We are sure you will be surprised many buyers and producers: the main reports and interviews PUBLISHED BY times reading this edition. you read here, are devoted on the opinions, news EDITORIAL PRENSARIO SRL LAVALLE 1569, OF. 405 and trends of Turkish, West Asia, Middle East, CIS C1048 AAK THE BASICS and CEE programming and acquisition executives. BUENOS AIRES, ARGENTINA PHONE: (+54-11) 4924-7908 For those reading Prensario International for Also, we write in a very easy, friendly way, and we FAX: (+54-11) 4925-2507 the fi rst time, this is a worldwide leading publica- provide lots of graphics about TV channels market tion that has more than 20 years covering the whole share, advertisement pies per country, etc., to catch IN THE U.S.: fast business issues almost every page. 12307 SW 133 COURT - As well, we’ve strongly developed our online ser- SUITE #1432 MIAMI, FLORIDA 33186-USA vices. At present we offer daily e-mail newsletters in PHONE: (305) 890-1813 English language during the week of the shows, with

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www.prensario.net. REPRESENTATIVES: Nicolas Smirnoff • MEXICO: ANGELES PÉREZ AGUIRRE: [email protected]

• CHILE: KARINA CORTÉS: DISCOP WEST ASIA 2013: MAIN SCHEDULED EVENTS [email protected] Event Date & time Place • PERU: MIGUEL ANGEL HURTADO Producing Cross-Cultural Drama for TV (Part I) March 5 - 10am Conference Area [email protected] The power of Drama in Muslim countries (Part II) March 5 - 10am Conference Area • COLOMBIA: WILSON PEREZ VELEZ Arab Formats Have Talent March 5 - 2pm Conference Area [email protected] The New Co-Productions Deals March 5 - 4pm Conference Area Welcome Cocktail Party (Sponsored by Kanal D) March 5 - 6.30pm Al Bushira Restaurant, Hilton Istanbul• ECUADOR: JUAN CARLOS ARIAS RENDON [email protected] ATV Party (Sponsored by ATV) March 5 - 8.30pm Nomads Restauran in Orkatöy World TV Consumption Trends / TV dares to reinvent itself March 6 - 10am Conference Area EDITOR: NICOLÁS SMIRNOFF A close look at the Turkish merchandising marketplace March 6 - 11.30am Conference Area EDITORIAL DIRECTOR: ALEJO SMIRNOFF NEWS DIRECTOR: DOMINGO VASSELLATI Developing and co-producing TV content with Latin America March 6 - 2.30pm Conference Area INTERNATIONAL BUSINESS DIRECTOR: New Business models for Television March 6 - 4.30pm Conference Area FABRICIO FERRARA TRT Cocktail Party (By invitation only) March 6 - 4.30pm MAILED BY SUBSCRIPTION - Global Agency Hangover Party (Sponsored by Global Agency) March 6 - 9.30pm Conrad Istanbul, Ballroom ONE YEAR, AIR MAIL: AMERICAS: USD 150 REST OF THE WORLD:150

PRENSARIO < 4 > < 3 > PRENSARIO INTERNATIONAL INTERNATIONAL Special Report • Markets

BY FABRICIO FERRARA

TURKEY: THE NEW TV PICTURE IS TAKING SHAPE

Turkish TV market has evolved them to reduce budgets. The international tremendously in the last fi ve years: being trends can be explained through the Turkish traditionally a buying country, nowadays is example: the fact that in-house production has one of the top content exporters in the world. become the darling of the business is no longer To do this report, PRENSARIO has consulted under discussion; however, it is an expensive the main players of the market about activity. Top business issue is now how to deal programming trends, digital development, with growing production costs, which usually international content distribution, etc. grow faster than incomes. This happens due to the macroeconomic The Turkish series have conquered Central situation and the new multimedia competitive and Eastern European countries, as well as environment; in current times with Middle East, Africa and West Asia and are international crises, it happens even more. slowly coming to Asia. In Latin America, for In the short or long term, TV channels lead PELIN DISTAS YASAROGLU, MUHAMMED ZIYAD VAROL, HASAN BOZASLAN, ZEYNEL KOC, instance, Telemundo has recently launched to a crossroads situation. Turkish broadcasters EDITOR IN CHIEF OF KANAL D CONTENT DEPUTY MANAGER, ATV DIRECTOR INTERNATIONAL AT DEPUTY DIRECTOR GENERAL OF TRT the adaptation of Forbidden Love (Kanal have invested so much in production and SAMANYOLU BROADCASTING GROUP D, distributed by Global Agency) as Pasión resources, and business models must be ‘OUR MAIN GOAL IS TO KEEP KANAL ‘EXCEPTED FOR VALLEY OF THE ‘LOCAL SERIES ARE NOT PRODUCED FOR ‘THE RESTRUCTURING STRATEGY ALLOWED Prohibida, which premiered extremely well looked over. D’S LEADING ROLE, BY PROTECTING WOLVES (ATV) AND MAGNIFICENT SALES. THE ACTUAL ADVERTISING MARKET US TO LAUNCH NEW INTERNATIONAL on prime time by the end of January. Despite of the fact that Turkey has a domestic ITS BRAND VALUE AS BEING THE LOVE- CENTURY (STAR TV), THE NEW TREND IS TURKEY, WHICH MEANS THAT THE TV CHANNELS (TRT AVAZ, TRT ARABIC, Because of this, the Turkish product has ad pie of 2 billion dollar (the third largest in MARK TV CHANNEL, AND SUSTAINING IN TURKEY ARE PROGRAMS FOCUSED SERIES THAT ARE PRODUCED HAVE TO MEET TRT TURK) AND CREATE THE NEW NA- become the fastest TV content to expand CEE, after Russia and Poland) the two largest ITS PIONEER POSITION OF INTRODUC- ON COUPLES, SUCH AS GAME SHOWS OR THEIR EXPENSES WITH ADVERTISEMENT TIONAL THEMATIC CHANNELS (TRT KIDS, worldwide. The industry is asking itself if this media groups in the country have experienced ING NEW PROJECTS’. DRESSING COMPETITION PROGRAMS’. FIRST, AND THEN START TO EARN PROFIT’. TRT MUSIC AND TRT NEWS, WHICH HAVE ALL BEEN #1 IN THEIR GENRES’. trend will continue or if it will stop… What what was described above. Kanal D sold in has been happening is that Turkish distributors 2011 its second channel Star TV to Dogus The third channel has been ATV with remained as the leading channel not only on share among AB demographic group, and it started to diversify their catalogues pushing Group, and ATV (owned by Çalık Holding) 14.36%, followed by Samanyolu with 5.11%, market share fi gures, but also as a pioneer in rated as the most watched show of the day’. not only the drama series, but also comedies, went on a crisis and it is on sale since 2011. FOX with 5.08%, Show TV with 4.9%, Kanal content development and win-win deals with ‘In the local market, our main goal is to keep entertainment and formats, among other 7 with 3.19%, Kanaltürk with 1.97% and TV8 key international companies. its leading role in the sector, by protecting genres, which demonstrates that they started to AUDIENCE with 1.09% (total individuals – all day January Pelin Distas Yasaroglu, Editor in Chief, its brand value as being the Lovemark TV understand the market evolution and dynamic. The big piece news of the market is that, 2013, source: TNS). explains to Prensario: ‘During 2012 the two channel of Turkey, and sustaining its pioneer In the domestic market, things are not so since the last quarter of 2012, Kanal D has highlights were the game show My Partner position of introducing new projects to the easy. The strong investments that broadcasters lost its prime time leadership in both “Total THE CHANNELS Knows, which started distribution this Discop market. Apart from the series, Turkish audience have done in the last years obligated some of individuals” and “AB”, which coincided with Kanal D’s position in the local market has West Asia, and Turkish adaptation of ABC/ mostly prefers game shows like The Voice and theth changes on audience measurement: along Disney’s Revenge. The game show became so Got Talent. So it is distinctly entertainment’. withw ATV, it has cancelled its agreements with TURKEY: MARKET SHARE, PER CHANNELS successful that we positioned the show to air at ‘We both work with local production AGBA and started with TNS. TOTAL INDIVIDUALS – ALL DAY (JAN. weekend prime time during the season. Among companies and produce new drama series and 2013) The new fi gures showed during January that both total and AB demographic group viewers, game shows on our own. We also continue theth leading channel on those strategic slots has TV8 Peace Street from ATV gathered great ratings and beat Kanal 7 the show has responded with high rating scores co-producing with international media two shows: Feriha (on Show TV for two seasons) and the beenb Star TV —it fi nished in the fi fth position 1.1% Kanal D getting an average of 20% audience share’. companies such as Disney and NBCUniversal. sitcom Yalan Dunya (changed the time slot on Kanal D) Samanyolu inin 2011, and in the second position in the last 4.6% 3.7% Turkish version of Revenge has been the Soon we will be launching the local version of quarterq of 2012. It illustrated an outstanding 12.04% second co-production of Kanal D with Disney Monk. We already have our HD channel. In the weekdays, and in term of series, we are at the 20.17%2 of market share on AB’s prime time, Show TV 6.14% after Desperate Houseviwes. ‘The series cast has near future we will be investing on the digital fi rst position; The Valley of the Wolves remains whilew Kanal D reached 16.14%. About total 11.12% brought together popular Turkish fi lm with side’, completes Distas. as the most watched series in Turkey; Karadayı individuals,in the fi rst one got 16.98% and the 7.13% TV actors (Beren Saat, Mert Firat and Nejat Muhammed Ziyad Varol, content sales has made a very good start in terms of ratings ssecond one got 15.47%. Kanal D kept leading FOX TV 9.98% ATV Isler). Locally named Intikam, it achieved deputy manager, ATV, remarks: ‘The audience and its success keeps growing’. tthe “All day” segment in total individuals an impressive score when it was fi rst aired share has risen signifi cantly. We are at the ‘We also have Peace Street and Don’t Worry The game show My Partner Knows became so ((12.04% against 9.98%) and AB (12.7% vs. on January 3rd with 21.61 % audience share second position in the TV market, as we only About Me, both of them with very satisfying successful that Kanal D programmed it at weekend Star TV 12.61%). ratings. The fi rst one has smashed Feriha (at prime time during 2012. Now is available for sale in Sources: AGB Nielsen, TNS among total individuals, 28.81% audience have formats on the weekend. However in the the international market PRENSARIO < 6 > < 7 > PRENSARIO INTERNATIONAL INTERNATIONAL Special Report • Markets

TURKEY: THE NEW TV PICTURE IS TAKING SHAPE

Show TV for two seasons). Another successful Servant: Barla became the third TURKEY: MARKET SHARE EVOLUTION ON TOP sitcom Yalan Dunya (on Kanal D) had to most watched cinema movie of CHANNELS – TOTAL INDIVIDUALS/PRIME TIME change its airing day due to Peace Street’s 2011. We have started carrying out (2011- JAN. 2013) ratings. Don’t Worry About Me has been very activities to produce the sequel of 20 19.8 2011 (*) successful against Oyle bir Gecer Zaman Ki this movie for 2013. The Hill is on Sep.-Dec.12 (**) Jan. 13 (Kanal D), which had high ratings’. second place, while Patterns Of 17 (*) AGB Nielsen ‘We have the daily own produced dating Diversity is fourth; other top series 15.3 15.5 (**) TNS 15 14.6 14.3 show Match & Marry and a program that helps is The Team 1. Sales of the three of 13.2 to fi nd missing people, Straight Forward. Dizi them were done before the season 12.6 11.3 TV is dedicated to series. As for dramas, we was even fi nished’. 10 have nine ongoing series, while we have Trust About trends, Bozaslan 7.5 7.6 (Banijay), aired twice a week that is going really comments: ‘TV series are generally 6.7 6.7 well, and Who Wants to Be a Millionaire (with broadcasted at prime time, but 5.1 5.08 4.9 5 4.1 4.7 us for several years), on entertainment side’. contest shows catch most attention The percentage of own production versus of the audience at other hours. In acquired content is 40%-60% (in terms of 2013, we will have two theatrical 0 hours). Regarding genres, the channel is re movies, one 3D animation movie Star TV Kanal D ATVSamanyolu FOX TV Show TV transmitting some formats, US series such as and our own life style shows or Source: TNS Flash Forward or Hollywood movies at the late drama reality shows based on true prime time slot. ‘Except for Valley of the Wolves stories are being planned for this year’. turn these losses into gains in recent years’. and Magnifi cent Century, the new trend is ‘Turkish TV series are rich in terms of ‘This restructuring strategy allowed us to not couple focused programs, such as game shows topic and visual quality, which have a long only give life to international channels (TRT or dressing competition programs’, says Varol. history and have proven themselves in time Avaz, TRT Arabic, TRT Turk) but also focused Hasan Bozaslan, director of international and reached the position they deserve. Shows on modern broadcasting trades by creating sales at Samanyolu Broadcasting Group, says: are produced in high quality and address a national thematic new channels (TRT Kids, ‘Just like other channels, we have made new general audience —people of all backgrounds TRT Music and TRT News have all been #1 in seasons of our continuing successful TV series and not a certain culture—; they have not their genres) that focus on viewers’ enjoyment’. more appealing to achieve success and reach faced any cultural or religious reaction when ‘Turkish viewers look for entertainment out to our audience. The Neverending Story has broadcasted on channels of other countries. just like the viewers in the rest of the world. been our most successful series in the genre Rating competition has arisen due to the The big success of drama series in the last few of romance and drama in 2012’. high rating of these shows on the channels years has led producers into a quest for more. ‘This success has increased the ranking of other countries and the more Turkish Besides this, sitcom and comedy are other of Samanyolu TV to fourth place among TV series a channel broadcasts, the more popular genres. We are investing in technical channels (total individuals, prime time). We its popularity and advertisement revenue infrastructure in the last years. We can say that have shot movies and carried out new movie increase’, completes the executive. we are ahead of many private channels with projects. The animation movie God’s Devoted On the public TV side, with its 15 active our sound infrastructure’. channelsc TRT fulfils a big broadcasting About digital, Koc says: ‘VOD content is service.s The company is mainly concentrated gathered into a single web portal over the ono education-culture programs and corporate structure. These sites are mostly documentaries,d while it outsources drama informative and aim for publicity. At the productions’.p same time they allow interactivity within ‘We will continue to focus on in-house and the capabilities of the given website. Mobile outsideo productions and foreign program applications serve common content and acquisitions,a which are key for diversity’, services that are formed by all corporate units explainse to Prensario Zeynel Koc, deputy or certain productions as VOD. On Smart TVs directord general of TRT, and adds: ‘We’ve gone we offer VOD services by developing special throught a serious transition phase in the past applications for TV’s sold commonly on the 4-54 years. There has been a considerable loss market’. ini the market share with the introduction of ‘In the last two years, the demand of the The Neverending Story has been the most successful romance and drama series in 2012 at Samanyolu private channels, but we have managed to latest local content available on mobile and

PRENSARIO < 8 > PRENSARIO INTERNATIONAL INTERNATIONAL Special Report • Markets

TURKEY: THE NEW TV PICTURE IS TAKING SHAPE

Internet platform in Turkey has led private broadcasters offer all TURKISH CONTENT EXPORTED content as FVOD. Some CLOSE TO USD 100 MILLION private channels have IN 2012 their own platforms’, he fi nalizes.

The Producer Association in Turkey has confi rmed SERIES BOOMING that TV exports of Turkish content were close to USD Another important 100 million last year, up from the 60 million posted in aspect of Kanal D is being 2011. Prensario has made a research among Turkish one of the leading Turkish From TRT, Once upon a time is a big distributors who agreed that the top companies were period drama series in Turkey Global Agency, Kanal D, ATV, ITV and Calinos distribution companies. Entertainment. ‘We have already opened There were 10,500 fi ction hours watched by nearly the way of Turkish series abroad ‘The main characteristic of Turkish series 150 million people in 76 countries. The TV series for a couple of years by our is having a slow paste rhythm. It means, even production sector in the country currently employs successful international sales. if the viewer missed an episode, that they can 50,000 people and started the new season with the Apart from marketing the connect to the series easily in the next episode. aim to reach a turnover of USD 4 billion. Turkish series, we have started The script is quite simple; so it is easy to follow. According to the association, production value is to sell local content as formats Viewers do not prefer complicated scenarios. A growing constantly and the price per one episode of as well’, explains Distas. successful series is usually over 100 commercial TV series reaches up to USD 1.5 million. The highest Another top distributor is hour episodes. The budgets vary; for A grade actor’s salaries reach USD 33.400 per episode. Global Agency. Prensario Burhan Gun, lawyer of the Producer Association, series the cost is over USD 400,000, and for said that the Turkish audiovisual industry (fi lms, wanted to know the opinion B Grade series, this is around USD 200,000. series, TV programs, DVD sales, internet revenues, of Izzet Pinto, CEO, who says: This budget is huge, so the quality is very high’, copyrights, etc.) generates USD 20 billion in revenues. ‘TV industry around the world he completes. One episode of Turkish series abroad currently costs was in search for something Varol from ATV remarks: ‘The international from USD 1,000 to USD 150,000. new and Turkish series entered division has about six years and was established Last month, Agency France Presse (AFP) reported the market at the right time as a response to the increasing demand on that Turkey has become the second largest exporter creating a big trend. They have Turkish content from abroad. The general of television content in the world after the USA. The a different characteristic that outcome has reached a really important amount news agency notes that on a typical night in Turkey, makes them very different from and it is clearly the biggest revenue source’. primetime viewers have a choice of more than 40 Latin, American, European or ‘TV series in Turkey are not produced for different TV series. Asian content. I have always sales. We must certainly be clear about this. hoped to achieve success with The actual advertising market is Turkey, which our series but never expected means that the TV series that are produced TURKISH CONTENT EXPORTS such a phenomenal approach’. have to meet their expenses with advertisement (2011-2012F). ‘Turkish series are family- fi rst and then start to earn profi t’, describes oriented, which is quite Bozaslan. 67% USD 100 100 conservative. Our main markets And he exemplifi es: ‘The cost of an average (Balkans and the Middle East) 80 TV series is USD 300,000 – USD 500,000 for USD 60 have a similar understanding a TV channel. Therefore, if TV series were 60 and culture. Therefore, when produced for sales, the maximum amount of

40 the local viewers watch our money they are sold at or the number of times series, they feel like they are they are sold would not meet their expenses. 20 watching local series. Since Their biggest revenue comes, of course, from 0 Turkish dramas are family- advertisements. Unfortunately, not all the TV 2011 2012 oriented, buyers are able to series that are produced achieve success. Some Source: Producer Association of Turkey broadcast the series on their TV series continue until the end of the season prime-time schedule’. despite losses’.

PRENSARIO < 10 > PRENSARIO INTERNATIONAL INTERNATIONAL PRENSARIO PRENSARIO INTERNATIONAL INTERNATIONAL Main Report

BY NICOLÁS SMIRNOFF

DISCOP WEST ASIA 2013: AVERAGE DAILY VIEWING TIME – WORLDWIDE, 2011 (PER INDIVIDUALIDUAL – IN H:MM) WEIGHTED AVERAGES BASED ON THE SIZE OF THE TOTAL INDIVIDUALAL UNIVERSES. THE EMERGENT MARKETS TAKE THE SCENE

Discop West Asia is held in Istanbul, Turkey, regions around. Second, present also obliges. Both pillarsill own on March 4 – 7, promising to enrich important Turkey is now a global DISCOP WEST ASIA COVERAGE* VS. CENTRAL NATIONS** production and new channels have the costs issues about the business potential of West Asia titan in the production of CONTENT MARKET… issue as a crossroads. Production is increasingly and Middle East. Many international leaders fi ction series, competing expensive but ad pies do not increase, and there especially highlight these regions for content worldwide with the 1,5% MARKET SHARE IN EUROS 80% are new channels but with the same money from industry, accompanied by a strong economy U.S. Hollywood Studios 100% GROWTH RATE FLAT the past to support them. So, co-production and the Latin American projects, production-sharing ventures, Second growth (based on their oil strength) and social 40% WORLD POPULATION 10% changes after the Arab Spring. Is it worth to Telenovela distributors. Screen, Branded Content, ancillary business as invest around here? And now the country * WEST ASIA, AFRICA, MIDDLE EAST ** USA, EUROPEAN COUNTRIES licensing, live shows, etc., take the big content also goes forward on agreements and ventures nowadays. There is no doubt about these regions entertainment formats. And third, in emerging markets, excellent Source: Eurodata TV Worldwide/Relevant partners capabilities. As it was described in our fi st page The Turkish TV series have taken leadership in market from here to the upcoming years. content businesses keep being made. Global crisis at this edition, Middle East, West Asia and Africa the Middle East, in CEE, in the CIS markets, very What is it recommended to be successful affects —there was deceleration in 2012 from take today only 1,5 percent of the worldwide competitive countries as Bulgaria, Hungary, the in the region? In the case of local players China to Brazil— but it does not prohibit, as it content market incomes which represents about former Yugoslavian territories. And today, in the —broadcasters, Pan-regional channels, new from global distribution and production does often happen in the central markets. For that 228 billons of Euros, according to the data world, important broadcasters are producing media, regional production and distribution companies is to select strategic local partners; one WEST ASIA/MIDDLE EAST VS. reason there is so much focus from the world in provided by organizer of Discop, Basic Lead. local adaptations of the Turkish top series, companies— the suggestions of the fastest or many that can drive through the peculiarities, OTHER EMERGENT REGIONS Asia —the last ATF show in December was very But these regions are growing 100 percent per as Kanal D’s Forbidden Love, which is being growing actors are to search what is being done in routines and customs of the very specifi c local ADVANTAGES successful— Latin America —Natpe Miami last year, while the central markets are fl at or down. produced by Telemundo for the U.S. Hispanic other regions of the world (in Asia, for instance) markets. This doesn’t mean to leave business in month had an unique boom of activity— and Strong growth and developments are coming market and will be later distributed to Latin and to develop it with local fl avors. Globally, to their hands —nobody can do the work better • SHORTER DISTANCES the Middle East, Western Asia and North Africa. to content industry of the Middle East and the America. go forward on the projects for sure, though the than oneself. A fl uid interaction between the two • STRONG FINANCIAL SUPPORT The good trends mentioned before, apply In West Asia, the main business runs today well-know religious, political, social or ethnic sides will create the best-mixed push to grow IN KEY NATIONS THE NEW MULTIPLE-SCREEN AGE, TODAY through the Pan-regional channels, which cover problems that from the past have stuck the better in the market. • ALMOST VIRGIN TERRITORIES SUCCESS IN WEST ASIA/MIDDLE EAST? many Arabic nations and with good business Middle East. Today, almost every venture can TO DEVELOP FROM ZERO 2 PILLARS: LOCAL PLAYERS volume, they have recourses enough to proceed be done, if it is thought well. THE NEW MULTIPLE-SCREEN ERA As it is known, MIPCOM is the main reality: the new Multiple-Screen Age, where • TO COVER MANY COUNTRIES AT THE • OWN PRODUCTION with high-profi le production projects. They Some limitations of West Asia take place in don’t buy just canned programming, they also Asia, too. For instance, South Eastern Asian worldwide market in the content industry. Held every market of the world evolves from some SAME TIME, TO HAVE BUSINESS VOLUME last October in Cannes, the show surprised to many programming outputs. This leads to • NEW MEDIA GROWTH: TDT, IPTV, grow in the format and production businesses, countries have evolved fast and now are a leading many analysts that see how the global fi nancial intense activity and investments, at any territory • OWN PRODUCTION: TO BRING VOD, MOBILE, ETC. both entertainment and fi ction. The production region about international content production ventures are evolving from being rare a couple of and distribution. Malaysia, for example, is one crisis doesn’t let Europe recover from recession. of the world, even the European countries more INTERNATIONAL HITS ADDING affected by the crisis, such as Spain, Hungary LOCAL FLAVORS 3 PUSHERS: years ago, to important frequency now. of the top production hubs in Asia from and The show had impressive business traffi c, with On the other hand, the new media takes off, towards the world, with important support of innovative deals and ventures. We mean, the or Greece. energy of the content market has been ‘reloaded’ The two basic pillars of content business, today • TO CHECK WHAT IS WORKING IN A-LIKE • AN ENCHANTING FUTURE as it is happening in other markets of the world: local Government entities. apart from free TV and pay TV, environment One of the most important recommendations in Cannes for the upcoming times. and for the future, are the own production and MARKETS AS SOUTH EASTERN ASIA How can be explained… the global crisis on the new media boom. Around them, today, all the • CURRENT COST CROSS-ROADS adds VOD, IPTV, mobile systems, one hand and such vitality on the other? The big deals of the content industry take place. The • NOT TO BE ASHAMED… ALMOST EVERY FASTEST GROWING IOS & ANDROID MARKETS BY ACTIVE DEVICES content market is going through an important own production is already accepted by everyone VENTURE CAN BE DONE IF IT IS • EMERGENT MARKETS and ancillary businesses as 401% ‘FOR SECOND SCREEN’ phase of evolution, with changes to a new as the key of the TV channels, especially to have THOUGHT WELL a successful prime time. And the new media 5 RECOURSES: licensing, live shows, etc. As it boom provides, apart from a lot of new channels INTERNATIONAL PLAYERS WEST ASIA/MIDDLE EAST ATTRACTIONS —SVOD, Web, mobile, etc.— for both current • CO-PRODUCTION PROJECTS is common in 279% • TO TAKE GOOD LOCAL PARTNERS other regions, and new TV players, a new ecosystem of rules, 220% • TURKISH PRODUCTION POWER recourses, competence… and opportunities. • PRODUCTION-SHARING the emergent 217% 196% 193% 193% 189% 185% The main engines of activity and investments • TO DEVELOP FORMATS AND markets skip 171% • THE PAN-REGIONAL PAY TV CHANNELS nowadays are three: first, the generalized CO-PRODUCTIONS • SECOND SCREEN stages and include among the basic • NOT ONLY CANNED PROGRAMMING, sensation that, when global crisis ends, there will BUT ALSO FORMATS be a stunning market to take advantage of, with • TO GENERATE A MIXED PUSH • BRANDED CONTENT developments, WITH THE PARTNER high-end much more channels or programming outputs • ENTERTAINMENT + FICTION than before: Free TV, Pay TV, mobile, etc. All of • ANCILLARY BUSINESSES proposals, too. • THINK GLOBAL, ACT LOCAL… IN West Asia will be China Chile Brazil Argentina Iran Vietnam Mexico Russia Turkey India • NEW MEDIA BIG POTENTIAL: VOD, these need preparation, evolution, generation of THE DIFFERENT MIDDLE EAST NATIONS Fuente: Prensario a strong digital Source: Flurry Analytics/Applicaster IPTV, DTT, MOBILE new concepts… there is a lot to learn and to do.

PRENSARIORENSARIO < 14 > < 15 > PRENSARIO INTERNATIONAL INTERNATIONAL Main Report

Keith LeGoy, president, interna- tional distribution, Sony Pictures Television, with actors Kevin THE NEWEST THING, IN NEW MEDIA Spacey and Robin Wright, and Beau Willimon, executive pro- ducer/show runner, all from the Netfl ix series House of Cards • FORMAT TITANS: THEMATIC CHANNELS IN YOUTUBE • HOLLYWOOD STUDIOS: THE NEW MEDIA PLAYERS ARE PRODUCING THEIR OWN VOD THEMATIC SERVICES TV SERIES, AND THERE ARE • HOLLYWOOD STUDIOS: LIVE BROADCAST MORE THEATRICAL CELEBRI- TIES IN INDEPENDENT TV SERVICES TO SMART PHONES AND TABLETS PROJECTS • INDEPENDENTS: NEW OPTIONS OF SECOND SCREEN twice in the emerging markets, due to the virgin is another key element to consider, especially in • NEW MEDIA AND LISENCING PLAYERS: segments to develop, and because adoption rates the emerging markets evolution. At MIPCOM, TO PRODUCE OWN CONTENTS many times are higher than in USA or European there were 41 pavilions with countries supported • THEATRICAL AND TV INDUSTRIES, CLOSER markets, as we’ve said above. by their governments, doubling the number of • FRANCHISE PRODUCT MANAGEMENT Middle East, against Asia and Latin America, few years before. The Middle East must evolve provides important advantages: shorter much better in this area, as Asia and Latin Fuente: Prensario distances between the main countries of the America are doing. region and with the central markets. There are markets, especially the oil nations, with very strong fi nancial recourses, thinking of Larry Tanz, CEO of Vuguru, a new digital company FremantleMedia partnered, with network infrastructure investments. And at Rob Clark, director global entertainment development, David Ellender, CEO Fremant- the same time, there are many territories still leMedia Enterprises, Cécile Frot-Coutaz, CEO of FremantleMedia, and Sander virgin, with everything to develop on the Schwartz, president of kids and family right direction. entertainment, FremantleMedia Enterprises If the ‘famous’ stops of the region —the violence, the social divisions, etc.— can be THE FORMAT TITANS ARE LAUN- minimized, we can be sure that the Middle East CHING THEMATIC TV CHANNELS will be one of the strongest poles of content IN YOUTUBE, AS THE LATEST TREND: ABOUT CRIME, URBAN business development from now. LIFE, ETC.

EVERYBODY AGREES… A LOOK TO THE FUTURE tablets, of its TV channels. According to Mipcom organizer, Reed What is the newest thing in worldwide TVE (Spain) has created an original version Midem, the three main trends of the convention new media? Format titans as Endemol, of Second Screen. While viewers watch the super in 2012 were: more original content with FremantleMedia and Zodiak are releasing new production Isabel, they can link to different increased presence of celebrities than in previous thematic TV channels in YouTube about crime, services: documentaries about the real story shows; more digital fever with digital buyers urban life, etc. Hollywood studios as Disney are behind the characters, previous episodes, etc. growing from 310 in MIPCOM 2011, to 520 in releasing VOD services by genre, instead of the On the other hand, traditionally MIPCOM 2012; and the fact that the emergent general former experiences. ABC on Demand has complementary business players, are regions were on the top about growth in presence: been launched recently for its series, and now increasingly steering their own TV contents: Latin America had 36% more attendees than a the market faces Disney Movies on Demand for toy manufacturers, videogames developers, year before. Then, China with 30%, South Korea its movies. And with Pay TV operators or telcos, advertisement agencies, etc. They produce TV with 12%, and Canada with 11%. the studio is developing broadcast live special series based on their brands and power 360º The increasingly active participation of services --Disney Watch-- for smart phones and developments. governments to promote audiovisual production At Mipcom 2012, almost as curiosity, Reed Midem highlighted that now the fi lm and TV Disney Media Distribution: Ben Pyne, president; Katherine Powell, industries are closer: fi lm producers make TV general manager sales EMEA; Giovanni pieces and TV producers make movies, making Mastrangelo, general manager sales emerging markets; Amit Malhotra, new synergies possible. general manager sales Southeast Asia; Fernando Barbosa, SVP production & Keeping with this, it’s worth to the end a distribution, Latin America, US Hispanic and Iberia; Haydn Arndt, general man- sentence-vision of Pierluigi Gazzolo, COO ager Australia Viacom Worldwide: ‘Today, our focus is on product-franchise management. Depending on WORLDWIDE, DISNEY IS MAKING each property, we design different strategies for FOCUS ON LAUNCHING THEMATIC multiple windows, to exploit brands in as many ways VOD SERVICES, EVEN BROAD- CAST LIVE OPTIONS FOR SMART as possible. In the multiple-screen age, franchise PHONES AND TABLETS products are more important than TV channels’.

PRENSARIO < 16 > PRENSARIO INTERNATIONAL INTERNATIONAL Special Interview • Broadcasters

KAZAKHSTAN NATIONAL TV: ‘VIEWERS EXPECTATIONS AND PREFERENCES ARE GROWING’

CEETV’s MARIA RUBAN dialogues with KAIRAT KM: Yes, it is a big issue. Private channels live MUSAKALOV, Chief Executive of informacional off advertising and in rating terms they are ahead programs at KAZAKHSTAN NATIONAL TV COMPANY, of us. But we try even within the bounds of state who explains the main trends in the local TV orders to create interesting, up to the date reality market, as well as the hard competition with content uniting the channel’s policy and the private networks. interests of the viewers.

CEETVC : WHAT CONTENT IS THE MOST MariaM Ruban, correspondent and representative CIS of CEETV POPULARP IN KAZAKHSTAN AT THE MO- MENTM ? KM: As everywhere in CIS, criminal genres. ButB it depends on the audience, which can be politicizedp or aging. Youth likes music. Viewers are different and tastes are different as well. There were plans to launch a public television on the basis of our channel but still thist issue is postponed. And of course there’st a need for such channel. ContestContest and sinsingingging showsshows on Kazakhstan National TV are very popular CEETVC : ARE YOU INDEPENDENT FROMF THE STATE IN CHOOSING Many of the Kazakhstan National TV programs are available in its website ANDAN CREATING THE CONTENT? KM:KM 50/50. We partly work with State aired and, of course, to watch our programs. Its oordersr and partly create socially signifi cant audience is stably growing. We actively started to cocontemporaryn content. We have enough budgets develop the site only a year and a half ago paying fforo that along with facilities, as Kazakhstan much attention to the content: it is bilingual in channelch has one of the biggest nets all over the Russian and Kazakh languages. country.co Our head offi ce is in the capital, the channelc reaches 98% of the Kazakh population CEETV: HOW DO YOU EVALUATE THE MEET- alonga with citizens of border regions in China, ING IN MID-2012 IN MOSCOW BETWEEN MongoliaM and Russia. On the basis of our THE HEADS OF CIS STATE AND PUBLIC channelcha we also established Culture (Medeniet) BROADCASTING COMPANIES TO DISCUSS and Kids (Balapan) channels, so far available via ESTABLISHMENT OF EURASIAN TV AND CEETV: WHAT HAS CHANGED IN THE KA- cable nets. Also in each of the 14 regions we have RADIO BROADCASTING UNION? ZAKH TV ENVIRONMENT LATELY? HOW DID regional offi ces with own TV channels, which KM: The Informational Pool of CIS countries VIEWER’S TASTES CHANGE? broadcast simultaneously with the main station. is very needed, as we don’t have offi ces in all CIS Kairat Musakalov: The viewer’ expectations countries to collect information there. So the Pool and preferences are as usually growing. Regarding CEETV: DO YOU PLAN INTERNATIONAL reimburses the informational vacuum for us. And the content, as our company belongs 100% to the VERSION OF KAZAKHSTAN CHANNEL TO BE today we started talking about the establishment Government, we are broadcasting in its interest. DISTRIBUTED WORLDWIDE? of the Eurasian Broadcasting Union, which is a So, in order to ‘dilute’ highly political content we KM: As far as I know actively we don’t work on very good idea. Even though USSR collapsed we have social, entertaining, kids programs, etc. to this question. We run a site on the Internet where still remain close countries with lots of blood reach various strata of society. Still, political and it is possible to access the materials that were never relations between nations. informational programs prevail.

CEETV: HOW DO YOU SOLVE THE COMPETI- TION ISSUE IN THIS CASE? IT MUST BE HARD TO COMPETE WITH COMMERCIAL STATIONS.

PRENSARIO <<1 1888> > PRENSARIO INTERNATIONAL INTERNATIONAL PRENSARIO PRENSARIO INTERNATIONAL INTERNATIONAL Special Interview • Broadcasters

KTRK, KIRGIZSTAN: ‘POLITICAL AND SOCIAL PROGRAMS ARE THE MOST TRUSTED BY AUDIENCE’

Chinese CCTV. Two years ago after April events of 2010, by the decision of the Provisional Government, on the basis of National TV and Radio Corporation, a new Public Television was launched. This year the law on OTRK (public TV and Radio) was implemented with Supervisory Board as its supreme body. The Board was formed MariaM Ruban, correspondent and recently (in April this year). Five people representative CIS of CEETV werweree proposed by the President, fi ve ffromro Parliament and fi ve from prog rams are alsol the most trusted by the tthe public. The General Manager respondents, which shows that we are going in wwas elected in 2010 for a fi ve- the right direction. yyear term. The editor policy Kubat Otorbaev, general manager of KTRKK oof our channel is based on the CEETV: YOU HAVE ONLY LOCAL CONTENT IN ininternational journalistic standards THE PROGRAMMING GRID? CEETV’s MARIA RUBAN interviewsws aass impartiality and independence. KO: We used to have the practice of acquiring KUBAT OTORBAEV, general managerr ofof So, we may say that we have freedom of content but currently we consider it as too KIRGHIZ NATIONAL TV AND RADIO CORPORATION speech, which I see as one of the achievements expensive for us. The budget of our organization (KTRK), who describes what’s going on in the of the new authorities. is 300.000 USD per year. But recently we made an local TV market as well as the main content agreement with Kirghiz BBC service and started trends CEETV: HOW DO YOU EVALUATE THE MEET- to receive footage and information videos from ING HELD IN MID-JUNE 2012 IN MOSCOW them. Sure this is not enough and we are currently CEETV: PLEASE TELL US ABOUT THE KIRGHIZ BETWEEN THE HEADS OF CIS STATE AND looking for such content. TV MARKET? PUBLIC BROADCASTING COMPANIES TO Kubat Otorbaev: If I’m not mistaken, there DISCUSS ESTABLISHMENT OF EURASIAN TV CEETV: WHAT ARE YOU INTERESTED IN? are 25 channels that are available in the Republic. AND RADIO BROADCASTING UNION? KO: Reliable, non-politically committed and If we take Chyujskaya region, where the capital KO: The idea is good but there are of course impartial information from all over the world. Bishkek is, there are 15 frequencies, eight or nine certain questions that need to be solved. Just this, we are not ready so far to but any of those are occupied with international content, documentaries or other content. Russian, Kazakh and Chinese. Russian channels CEETV: WHAT CONTENT IS THE MOST like Perviy, Rossiya 1, Rossiya 24, TNT, CTC and POPULAR IN KIRGIZIA? even Zvezda are transmitted or retransmitted KO: In February this year Gallup made in the country, along with Kazakh Khabar and a situational analysis in the country, one of the questions was the trust in the OSH TV MIR KIRGIZSTAN: TV RATING, institutions. The most TV Pyramid PER CHANNELS trusted is mass media, TNT (Russia) followed by Parliament News and journalistic programs about politics and society are very popular on KTRK CTC (Russia) Source: http://ktrk.kg/ru/ and authorities. The content/otchet-generalnogo- Echo Manas direktora-otrk-za-2011-god least trusted are law- MTV Channel 39 enforcement bodies, NTC NTB militia and judges. To ELTR the question, what RTR Planeta channel do you watch Channel 5 the most; I can proudly Channel One (Russia) say that the majority KTRK referred to our channel. 0 100 200 300 400 500 600 700 800 Our political and social PRENSARIO < 22 > PRENSARIO INTERNATIONAL INTERNATIONAL Special Interview • Broadcasters

INDUS TV AND THE VIBRANT TV INDUSTRY IN PAKISTAN

‘After the deregulation, TV sector remains vibrant. There are more than 86 channels out of which 15 are major news channel and the remaining caters for entertainment, music and In conversatconversationion withwith HajraHajra (3rd(3rd seasseason):on): religion’, describes to Prensario Mohammad Indusdus bbrandsrands hhaveave a superiorsuperior positionposition amongstmongst women and youth Hanif Ravda, controller global syndication and acquisition Indus TV Network, a pioneer serials dubbed in local language have obtained company launched in 2000. highest viewership ratings (TRP) even surpassing It operates the general entertainment Channel local productions’. Indus Vision, news channel Indus News and For 2013, Indus main objectives will be betting music channels Indus Music and GKABOOM. on music competition formats, fi nd fi nancial Mohammad Hanif Ravda, controller global syndication and acquisition All of them were the fi rst private stations in the investment and resources, as well as strategic Indus TV Network genres. Indus Music was transformed as MTV partnerships with selected international channels Pakistan in 2006, but it was not renewed the deal & music houses, and work closely with Gallup The history of electronic media in Pakistan is as with MTV due to territorial jurisdiction. for a People’s Meter ratings system. ‘We’ll also old as the country itself as Radio Pakistan began Over the course of last 12 years, the company be looking for foreign contents according to the operating the day independence was achieved after has blossomed into a diversifi ed multimedia market demand, specially focused on cartoon the Pakistan Broadcasting Corporation (PBC) was entertainment enterprise with over 350 employees and animation series. And we’ll keep building formed. TV was relatively slow to grow, as it wasn’t and a huge revenue base. ‘We stand out from our brands doing specifi c marketing activities’, until 1964 that Pakistan Television Corporation its peers due to our superior brand positioning completes the executive. (PTV) appears. amongst women and youth (main TV viewers), PTV’s state monopoly ended in 2003 when the putting it at an ideal place to take advantage THE MARKET market was liberalized, bringing new private TV of Pakistan’s growing economy and its rapidly During 2011, total advertising on TV was to channels that emit soaps, news, drama and talk expanding media sector’, explains the executive. the tune of 2.311 million minutes and the top 25 shows. They have been issued licenses for cable ‘Content capability has established it as channels received 65% the total advertising (USD or satellite only, which means that PTV is the the largest production house with the largest 225 million). An increase of 16% over last year only channel that provides terrestrial services to programming library and gives it an advantage was seen on news, while entertainment showed the population operating eight channels: PTV in terms of expansion in it bouquet as well as an increase of only 3% and music shrank by 13%. Home, PTV News, PTV Bolan, PTV National, managing costs. Our brands and content make Telecom sector was leading in advertisement PTV Global, AJK TV, PTV Sports, PTV World. it best positioned to benefi t from the growth in spent followed by the multinational companies expatriate Pakistanis and overseas viewers as well producing consumer goods. as direct cross over into the huge international PTV gathers 35% of the total audience market PAKISTAN: AUDIENCE MARKET SHARE, market’, he adds. share, and the rest is divided on GEO, ARY, Dunya, BY CHANNELS Dawn, Hum TV, TV One, AAJ and Express (56%), Indus TV Network PROGRAMMING and Indus, with 9%. ‘There has been a cumulative ‘We can claim to have single handedly redefi ned investment of approximately USD 2.5 billion in 9% PTV the pop music scene to the extent that Pakistani the electronic media industry by March 2012 as Pop music outsells music of many other countries revealed by the Pakistan Economic Survey 2012. 35% but is also magnetizing the captivating the world The investment will likely to grow with expansion youth community. Indus has also revolutionized of infrastructure by TV Channels particularly for morning viewing through interactive live women coverage of General Election that will be held in 56% programming (Indus Plus) and offers the only the fi rst half of 2013’, explains Hanif Ravda. indigenous children programming (Indus Kidz)’, ‘The rapid expansion in private media channels says Hanif Ravda. over the past few years has helped to attract ‘We are mostly concentrating on in-house viewership back to Pakistani channels rather than production and also procure software from local foreign offers. However, while the expansion has Rest of the private sector (GEO, ARY, Dunya, Dawn, and foreign producers mostly in the drama and allowed the masses to be aware of the political Hum TV, TV One, AAJ, Express) soaps and reality shows. However, there is a huge world (national and international), media has Source: Industry sources potential of procurement of programs as there is exploited its position by playing on emotions of a robust growth in viewership. Recently, Turkish the people several times showing audio/visuals for PRENSARIO < 24 > the sake of sensationalism’, he fi nalizes. PRENSARIO INTERNATIONAL INTERNATIONAL Special Interview • Markets

TAJIKISTAN, UZBEKISTAN, KAZAKHSTAN: C.I.S. TV MARKETS ARE EVOLVING FAST BY ARTEM VAKALYUK, MEDIA RESOURCES MANAGEMENT, UKRAINE

Television markets in such Central Asia absolute dominance of regional and local TV Although a government decree offi cially AVC compression technology. In ADVERTISING EXPENDITURE, BY COUNTRIES countries as Tajikistan, Uzbekistan, and Ka- broadcasters (the majority of local TV channels eliminated state censorship in 2002, indepen- September 2008, the further multi- IN MILLIONS OF US DOLLARS (2012) zakhstan differ a lot from the points of view are operating in the province of Sughd (one of dent media are still severely restricted. In 2006 plex was launched offering viewers 500 of their volume, number of broadcasters, 4 administrative divisions of Tajikistan situated authorities further tightened state control by in Tashkent and Bukhara access to 420 TV-content production facilities and trends on the north of the country). requiring re-registration of all media outlets four government-owned television 400 of development. TV markets in Tajikistan Currently there are only four national-wide not passing a summary review of qualifi ca- services. Regular DTT broadcasting and Uzbekistan, for instance, are just star- TV stations in Tajikistan that cover more than tions. In 2012 almost 40 independent private started in September 2009 offering 300 ting to evolve and integrate into global TV two thirds of the state territory by means of television stations and 9 state-owned regional 12 DTT channels (the services are a tendencies. From the other hand Kazakh terrestrial and satellite distribution. They are: TV channels were operating in the country, but mixture of 4 government-owned and 200 TV industry is rather powerful and already First Channel Tajikistan (99.7% coverage), four state-owned television stations, run by the 8 commercial pay-DTT channels). meets all the requirements of modern TV TV Safi na (77.4%), Chahonnamo (75.7%), Television and Radio Company of Uzbekistan, Currently DTT-multiplexes cover 100 55 world and represents all the main trends of and Bakhoriston TV (72.1%). All of these TV dominated the market. near 42% population of the country. 10 0 global TV market. In this article we’ll give a channels are state-owned. Nationwide private Victoria Yarmoshchuk, director of MRM They are: Ozbekiston, Yoshlar, Sport TV, Kazakhstan Uzbekistan Tajikistan short analysis of these three CIS territories broadcasters absence is the main obstacle of and Tashkent. The biggest and the most po- KAZAKHSTAN Source: MRM from the point of view of current situation the country TV industry development. Local pular private TV channels in Uzbekistan are: Kazakhstan is ranked as the ninth on their television markets. authorities actually stopped issuing new broad- platform for their primary television reception Markaz TV, NTT, Forum TV and SofTC. TV largest country in the world, but its casting licenses in 1999 – from that time and till while 500,000 households rely on satellite. advertising evolves rapidly in Uzbekistan. Its population is only 15.9 million people. The total owned television channel of Kazakhstan. Other TAJIKISTAN the beginning of 2013 only one TV channel was Dominance of the state-owned channels on volume last year reached USD 50-55 million, number of TV households is estimated to be popular national-wide state-owned television TV industry in Tajikistan is the least de- “awarded” by TV license – it was private NTT the market prevents the substantial growth and its annual growth is forecasted for further 4.2 million while the total number of television stations are Khabar and Yel Arna. According veloped among other CIS countries but for channel (stands for Independent Television of advertising industry in the country. This is few years at the 12-15% level. TV content sets in use is approximately 4.6 million. The to government statistics there are 116 private Turkmenistan, which is the only one “closed of Tajikistan) which started broadcasting in also one of the main reasons of poor TV con- production is just starting to develop in the analogue terrestrial television platform is the channels, and the most popular among them for the others’ eyes” market of the region summer 2007 and covers with its signal the tent production– there are neither local series country. The main producers of TV series and primary television delivery platform for 86% are Perviy Kanal Evraziya, KTK, and Russian with only 5 TV state-owned channels and capital of the state Dushanbe and its suburbs. nor local adaptations of the international TV TV movies are state-owned Uzbektelefi lm and of television households. CTC Media owned Kanal 31. without private TV stations at all. According TV advertising market in Tajikistan is rather formats on the Tajik TV. Uzbekkino companies. In the last two years Approximately 600 villages do not have access In Kazakhstan feature movies production to the TV and Radio Broadcasting committee small – less than USD 10 million (the popula- Situation may change after analogue terres- some private productions and TV stations to analogue terrestrial television signals. Cable is rather developed mostly due to the govern- of Tajikistan there are totally 57 TV stations tion of the country nears 7.4 million people, trial signal switch off – it is planned for mid started shooting local series and TV shows is used by 12% of the population, satellite TV ment-owned Kazakhfi lm company. In terms in the country, 17 of which are private and there are approximately 2 million households). 2015. DTT-signal transmission fi rst started in (no international TV formats are yet offi cially penetration reaches for now up to 5% of the of TV content production this country is also the others are state-owned ones. The main Out of 2 million television households, 1.5 May 2010 in Dushanbe in DVB-T, MPEG-4 adapted in Uzbekistan). market, while fi rst IPTV service was launched evolving rapidly. For instance, in 2011-2012 distinctive feature of the local TV market is million households rely on the terrestrial standard. In 2011-2012 DTT became available In June 2008, the fi rst DTT pilot project in in the capital city Astana in February 2009 by there were more than 10 local TV series and in three more regions of the country. Nowadays central Asia was launched in the capital city the broadcast network operator Kazakhtele- more than 20 local TV shows produced. Kazakh Tajikistan is implementing DVB-T2 standard. KAZAKHSTAN: TV MARKET SHARE, PER TV CHANNELS - DECEMBER 2012 (ALL 6+) of Tashkent. Viewers could access 8 standard- com (IPTV penetration in the country now is TV stations already adapted such international Currently four abovementioned nationwide defi nition television services using MPEG-4 less than 1%). TV formats as The X Factor, Pop Idol, Opera- 35 TV channels are available in the fi rst DTT- 31.04 Kazakhstan has significant ción Triunfo, The Money Drop, Strictly Come multiplex. Overall two terrestrial multiplexes, Dancing, I Love My Country, etc. 30 TV HOUSEHOLDS, BY COUNTRIES potential for further growth in which will include 20 channels, are planned. IN MILLIONS (2012) the television advertising market Digital Terrestrial Television implementation 25 and is the third largest among the in DVB-T2 standard started in Kazakhstan in UZBEKISTAN Terrestrial countries in the region after Russia summer 2012. Currently more than 370 towns 20 For the number of TV households, TV mar- 5 Satelite & Cable and Ukraine. TV advertising in and villages of the country (3.5 million of peo- 14.75 ket of Uzbekistan is more than twice bigger than Kazakhstan reached more than ple) are covered be DTT signal. The state planes 15 13.07 4 one of Tajikistan – there are about 4.7 million USD 420 million in 2012. to deploy 7 digital multiplexes and comllete 9.75 10 households and 7.4 million television sets in use 3 3.8 Television viewership is re- the analogue switch-off process till mid 2015. 8.18 3.6 5.3 in the country. The terrestrial platform is used markably high among young 5 4.08 3.75 2 1.5 2.47 by 81% (near 3.8 million) of all television hou- audiences, with viewers younger NOTE: DATA ON TV RATINGS AND SHARE 1.58 1.25 seholds. Cable and satellite television delivery 1 than 35 years old comprising OF THE TV CHANNELS IN UZBEKISTAN AND 0 0.9 0.6 0.5 platforms are becoming increasingly popular nearly half of the total television TAJIKISTAN ARE NOT AVAILABLE BECAUSE First KTK Channel NTK Channel Khabar Kazakstan Astana El Arna Mir CTB 0 Channel 31 7 with viewers and account for 10-15% and Uzbekistan Kazakhstan Tajikistan audience in the country. Kazakhs- OF THE ABSENCE OF NATIONAL-WIDE TV RESEARCHES IN THESE COUNTRIES. Eurasia Source: TNS Gallup Media Asia 4-5% of all television households, respectively. Source: MRM tan-1 is the most popular state-

PRENSARIO < 26 > < 27 > PRENSARIORENSARIO INTERNATIONAL INTERNATIONAL Special Interview • Broadcasters

JAHONNAMO TV: MORE OPTIONS IN THE TAJIK TV MARKET

Yakum) reaches 99.8% of the population, the others - around 90%, because they were es- tablished later. The second is TV Safi na Maria Ruban, correspondent ((TVS) established in 2005, andan representative CIS of CEETV aand the third, for kids aand youth TV Bahoriston ((TVB) and just three years MIP (International Informational Pool), Abdulmajid Usmonov, director of Government aago informational channel established by the CIS National and Public Organization TV Channel Jahonnamo JJahonnamo was launched. Broadcasters and MIR, international TV and CEETV’s MARIA RUBAN speaks withith ItbIt broadcastsroadcasts 2424/7/7i inn RRussian, English and Tajik Radio company. ABDULMAJID U SMONOV, director of Government and is available for more than 80% of national Organization TV CHANNEL JAHONNAMO, population and 55% worldwide. CEETV: WHAT GENRES ARE THE MOST who explained the moment of the stations POPULAR IN THE COUNTRY? in the local TV market, which has been CEETV: WHAT CONTENT DO YOU AU: Russian and Indian series are popular, suffering several changes after the country’s HAVE ON AIR? lately the Turkish series arrived in the coun- independence in 1991. AU: Mainly information, analytical try. Our audience is Russian - Tajik, so many programs,p interviews, people in the country watch Russian channels CEETV: CAN YOU DESCRIBE weatherw forecasts, sports and series, because for many years we used IN A FEW WORDS HOW DOES events,e documentaries. to live in one country. Also, there are lots of THE TV MARKET LOOK LIKE NewsN we produce our- Russian plants and companies in the country IN TAJIKISTAN? sselves,e having offi ces all due to fast economic development. Speaking ABDULMAJID USMONOV: ooverv the country, in Mos- about genres, criminal and detective stories There are just 57 television andd ccowo and Qatar. We oper- and ‘soap operas’ are followed with interest. radio channels, half of which atatee closely with Al Jazeera belong to the State. Speaking in video and footage ex- CEETV: HOW DOES THE DIGITALIZATION about television, we have four cchange.h Also, we have PROCESS GO IN THE COUNTRY? state channels, one of which ggoodoo contacts with Afghan AU: There is a state program, consisting of is Jahonnamo. Most of the chchannels,a with Iranian six stages to be ended by 2015. Two already channels air in Tajik, Russian PPress TV. Of course, we are implemented. We have chosen the Euro- The match between ccooperate with Russian pean system just like Russia (DVB-T 2 stan- or English languages. First Juventus (Italy) and Celtic (Scotland): sports National Channel (Shabakaj programs are very popular in Tajik TV market sources, one of them is dard).

UZBEKISTAN: TWO NEW TELEVISION CHANNELS ON AIR Two new television Both were created in line with the TV programs, directed channels Madaniyat va resolution of the President of Uzbekistan, at raising cultural and ma’rifat (culture and Islam Karimov, who explained: ‘The main educational level of enlightenment) and objective is to expand the number of digital population, form interest among young Dunyo bo‘ylab (around the television channels of national television generation to science and education, etc. world) started to broadcast and radio company of Uzbekistan, Dunyo bo‘ylab will focus on expanding their programmes on 31 filling them with quality content and interest and knowledge of population on December 2012. maintenance’. history, geography and modern development of Islam Karimov, president of Uzbekistan New Uzbek TV channels The main goal of Madaniyat va ma’rifat is to the countries of the world, national traditions began to broadcast their create highly artistic andan cultures of fi rst programs from 19:00 Tashkent time. cognitive, scientifi c- variousva nations, Both channels are working in digital format popular and cultural- uniqueun nature, fl ora and they will work 24 hours. enlightenment andan fauna, etc.

PRENSARIO < 28 > PRENSARIO INTERNATIONAL INTERNATIONAL PRENSARIO PRENSARIO INTERNATIONAL INTERNATIONAL Special Interview • Broadcasters

JCC, TOWARDS THE INTERNATIONAL MARKET

‘According to a study we conducted recently, 80% of Arab mothers of preschoolers believe TV helps children learn, and 83% like children’s channels that teach children the classical Arabic. BARAEM TV: We aim to offer a comprehensive 360° media TH proposition that is always loved by children and 4 ANNIVERSARY trusted by parents, embracing and reaching out to our Arab audiences on various platforms whenever and wherever they are’. The channel celebrated its 7th anniversary last year.y ‘Our content has reached beyond our geographical coverage and hahas acclaimed recognizable aappeal. Our recent successful Saad Al-Hudaifi , Acting Channels’ Director pproductions are the muted show of real life comic Al Jazeera Children’s Channel eencounters Shams and Rami (JCC) is the fi rst choice for Arab aand Uncle Mosleh’s Tales that families and children aged 7-12 inn rerevivesev the widely loved art Haya bint Khalifa Al Nassr, acting Middle East, while Baraem TV is a off puppetry embark on the executive general manager preschooler channel and a referent for pproduction of new seasons parents, mothers and educationalists, nnext year’, he says. January 16th, 2013, marked an who have expressed that the channel ‘Our content is well varied important day in the history of Arab does offer what they and their kids tto include animations, special, children entertainment: the fourth aged 2-6 look for. anand we have so far tied with anniversary of Baraem TV. Since its Saad Al-Hudaifi, Acting Channels’ls’ mamanyn international names provide beginnings, the channel has kept its director, explains to Prensario: top quality animations like: V&S promise of providing its viewers with EntertainmentEnt (UK), co-producers of valuable and qualitative entertainment ourour widely loved Everything’s Rosie, DQ for preschoolers. EntertainmentEn , and BBCW, among Haya bint Khalifa Al Nassr, acting others’.oth executive general manager said: ‘The Explains Al-Hudaifi : ‘We always look recognition and trust of our viewers is a to partner content providers and explore signifi cant milestone for our vision and waysw to work with prestigious companies. strategy. This encouragement keeps us OurO new vision and strategy are the motivated to continue engaging our guidanceg for shaping our external ties: audience through our programming wew welcome new ideas whether on with an assurance to parents that co-productionc or acquisition level. We we will always provide responsible UncleUncle MMosleh’sosleh’s TTalesales aandnd SShamshams aandnd RRamiami havehave extensiveex coverage in the MENA region content’. are ttwo original i i l shows h on JCC and parts of Europe. We are making progress Al Hudaifi completed: ‘The ini expanding its transmission to reach every anniversary is just the start of our ArabA home worldwide: JCC and Baraem TV journey; we have many more surprises reachre over 350 million Arab households’. planned for our audiences including Baraem TV have launched on November a new line-up of shows that will 1sts Baraem Europe with special grid blocks feature in-house and international dedesigned to meet the special needs and productions.” Some of the new shows prpreferences of audiences in of Europe, and JCC are scheduled on January 2013 grid wwilli soon follow. Completes Al-Hudaifi : ‘With include Handy Manny, Little Einsteins, thithis new feed, we will continue to inspire our Jojo’s Circus, and many more’. auaudiencesd now at times best suited for them iinn North Africa and Europe as we do for our PRENSARIO < 32 > PRENSARIO INTERNATIONAL INTERNATIONAL Special report by Eurodata TV Worldwide

BY SARAH LABIDURIE BEST PERFORMING PROGRAMS

Ranjk Channel Day Date Time Program Genere Origin Dur(min) Rat% 000´ Shr% WHAT’S UP IN THE MIDDLE Arzerbaijan 1 ANS Tue 01/02/11 18:20 Toy olsun davami Variety Show Azerbaijan 40 31.3 1,187 70.6 Cyprus 1 ANT1 Tue 05/04/11 22:22 Elenh H Pornh Series Cyprus 35 25.5 172 59.4 Egypt 1 AL HAYAH Tue 08/09/11 19:50 Ramez Qalab All Asad Variety Show Egypt 34 31.1 8,146 60.8 Georgia 1 RUSTAVI2 Mon 04/04/11 22:15 Got talent Reality Show Georgia 91 36.7 585 77.9 EAST TV MARKET? Israel 1 CHANNEL2 Sat 24/09/11 21:35 Master chef 2 Reality Show Israel 120 25.8 1,473 59.5 Lebanon 1 LBO Fri 25/11/11 20:30 Celbrity duets Reality Show Lebanon 120 16.6 650 49.8 Turkey 1 KANAl D Tue 25/01/11 20:47 Oyke bir gecer z aman ki Series Turkey 106 27.3 14,079 56.5 SOURCE: Eurodata TV Worldwide/Relevant partners The Middle East TV market is very disparate, East countries reached, for one more their voice to produce their own authentic drama. as all the countries do not have the same culture, year, the most important daily viewing This is not only due to the rising costs of Turkish each episode refl ecting a year of their lives. The for the fi rst time following a deal between AMC/ the same history, or even the same audience time per individual compared to otherr drama import’s, but also to a new generation of second series, The Family’s Daughters (31x’45), Sundance Channel Global and Turkey’s largest measurement system. A wide range of channels areas, ranking ahead of North Americaa people who want to make creative and quality is a Syrian drama about the lives of a group of pay TV platform Digiturk. This opening also exists in the region, and its number has incredibly and outperforming the worldwide DVT.T. The Voice, a co-production with local shows. daughters within the same family. This shows ultimately results from three new deals signed increased over the past years. According to the In 2011, the highest DVT per individual Sony Picture Television Arabia and MBC, was a success MBC, owner of many channels airing in the in some measure how local network count on by Sony Pictures Television with the broadcasters in the Pan Arabian market Amman-based Arab Advisors Group (AAG), is Saudi Arabia’s with 06:29 minutes in 2011 versus whole pan-Arab region, is at the origin of one their skills and talent to make high quality local in Egypt, Qatar and Dubai. The deals license the number of free-to-air (FTA) channels in the 06:01 minutes in 2010. Iraq, UAE, Kuwait, Oman, One of the keys for gathering audience in the of the most successful and largest TV series in productions, especially regarding dramas. broadcast rights to feature fi lms from the Sony Arab world grew by 19.3% between April 2011 Israel, Qatar, Bahrain and Lebanon saw their DVT whole region is to use social media and digital the Middle East. Indeed, Omar Ibn Al Khattab, But much remains to be done, especially due Pictures library across a wide variety of genres and March 2012. increase this year too, whereas only Jordan and extension. The producers of The Voice have which reached a share of 1.3% for its premiere to the primitive audience measurement systems and decades. This increase of FTA is almost exclusively Syria saw theirs decrease. understood this and can be partially credited (versus 0.1% for the channel), tells the story of the in some countries that remain an obstacle to It allows to Al Rayyan in Qatar and the composed of privately funded channels, because The recent “Arab Spring” in the Middle East with a part of the show’s success, thanks to the eponymous Islamic leader as he built an empire express the impact that might have the new Egyptian-based television network Rotana to have of the more liberal environment that has been has completely changed the Middle Eastern TV transmedia strategy they deployed. across the region. The series was sold to many programming among the viewership. Indeed, it access to thousands of feature fi lms and television developed over the past years. The Middle East Landscape, the way that people want and could Even if there are some cultural issues that limit countries such as Lebanon, Tunisia, Indonesia is hard for the Media actors to build a strategy series. Meanwhile, in Dubai, SPT has confi rmed a is dominated by the satellite delivery and mostly consume TV and more generally the Media, the possibilities for adaptations, most of the big or Algeria. and to face the stakes of the advertising market. new distribution deal with national broadcaster free-to-air TV. Pay-TV penetration is quite low. bringing new opportunities to the market actors. international format are or are going to be locally Regarding the huge success of local series, An opening to the world has been observed not Dubai Media Inc. that will air their selection on The number of FTA satellite channels grew In addition, because of the Arab revolutions, but produced. Besides the talent quests, game show MBC is now developing another historical only regarding the programs, but also regarding Dubai One. Movements and take-overs are not by a massive 542% between January 2004 and also the fi nancial crisis, budget allowance sector formats appeared too with, for example, the drama described as Magnifi cent century meets the channels. Some major take-over happened reserved to the USA. March 2012. to the media particularly television was reduced, nowadays classic Who wants to be a millionaire Downtown Abbey. Planned to be aired in 2013 over the last months, both from the Middle East In December 2012, French-Tunisian producer Audience measurement systems in the Middle which makes the market more fragile and the that was revived by Sony Picture Television. during the month of Ramadan, the channel hopes to other countries and conversely. and fi nancier Tarak Ben Ammar announced East vary from a country to another. quality of productions harder to balance. Another format, distributed by DRG is in that this new drama will know the same destiny Recently, Al Jazeera, entered in the U.S cable that he will buy the ONTV Egyptian television While people meter has been used in Armenia, After the events, they were looking for adaptation for the Lebanon channel Future TV. as its predecessor. market by acquiring Current TV. The group network, which he plans to manage through his Azerbaijan, Cyprus, Georgia, Israel, Lebanon and something more entertaining and distracting on This is a music competition format that originally MCB is also preparing two other local dramas. plans to replace it with its own network to be Italian company Prima TV. Turkey for years and the United Arab Emirates their TV than the political talk shows or the news aired on NBC in the USA. Local customs were The fi rst, Girls’s Taled, tells the story of a group called Al Jazeera America. The Qatari group has This alliance between the North African market more recently (December 2011), other countries that they were used to watch. Hence, viewership added to the original format in order to fi t the of Egyptian girls who fi rst met at school, with made a deal for its channel Al Jazeera Children and the Egyptian market will create a real new (Bahrain, Oman, Qatar, Syria, Kuwait, Jordan) are is in demand for comedies, game shows, talent expectations of the broadcasters. withw BBC Worldwide to broadcast more than Pan-Arab group, able to reach millions of people. using face-to-face or the CATI technology. The quests or sitcoms. Comedy shows was not Pyramedia, another Middle East production 180 hours of BBC programming, with all the With this recent openness to foreign programs analogue terrestrial switch-off has been done traditionally well represented in the Middle company that teamed up with twofour in Abu seriess to be dubbed in Arabic. combined to the local formats that still remain for Cyprus, and Israel. It is planned for Georgia East, but is now springing up, which marks the Dhabi, has chalked up fi ve seasons of its show On the other hand, other Occidental countries popular in the Middle East, and with the increase (2014), Turkey (2014) and Armenia (2015). beginning of a new area. Million’s poet on Abu Dhabi TV. Even if the success alsoa try to implant on the Middle East market. of the volume and quality of local productions, the In 2011, with an 8 minutes increase, Middle Major media actors took these needs and envies of The Voice showed that adapting one show DiscoveryD purchased Dubai-based company Middle East market might strengthen its position from the audience into account and that is how in for different countries is possible, it is still rare TakhayalT Entertainment (the premier company in the whole world in the next years. AVERAGE DAILY VIEWING TIME – MIDDLE EAST, 2011 some of the most entertaining international because one of the issues to adapt international forf cuisine and culinary programming) and its PER INDIVIDUAL IN H MM formats were adapted in the region. For example, affia liates, including the fl agship network Fatafeat Want to know more about ratings and ( – : ) format or simply to produce local format in the programming trends in more than 100 the pan-regional group MBC produced Arabs’ whole Middle East region is the different dialects whichw reaches approximately 55 million TV territories worldwide. Order Eurodata TV’s Got Talent in January 2011, then Arab Idol in that coexist. Recently, a program was produced householdsh in the Middle East and North Africa. “One TV Year in the World” and “International Saudi Arabia 6:29 TV Trends” reports: www.eurodatatv.com December 2011 and The Voice in 2012. in three Arabic dialects. Indeed, Trust, a Banijay From MBC, drama series Omar Ibn Al Khattab ThisT acquisition gives Discovery a major entryway 5:10 reached a share of 1.3% for its premiere (versus 0.1% Iraq Besides, two international hit adaptations game show has been picked up by Lebanon, to the Middle East market. Source: Eurodata TV Worldwide / Relevant for the channel), and it was sold to Lebanon, Tunisia, partners UAE 4:54 ranked fi rst in the 2011 top ten: Got Talent ranked Saudi Arabia and Egypt, with different hosts Indonesia, Algeria, among others In Turkey, Sundance Channel became available Kuwait 4:26 fi rst in Georgia, alike Masterchef in Israel. This and questions. marked the beginning of a real love story between However, some programming genres especially Syria 3:54 the Middle Eastern public and the talent shows. dating shows still do not fi t with the region’s Oman 3:52 As mentioned above, MBC is at the origin of one cultural history. But who knows, with the Jordan of the most successful format in the Middle East extremely fast developing movement of the last 3:52 Iraq of these last years. months, this could be the next step. 3:50 The Voice (a co-production with Sony Picture This period marked not only the beginning of a Qatar Television Arabia) was a real challenge because 3:29 new entertainment area, but also the development Barhain it was adapted for the Middle East region, which of local sitcom productions. A deal was secured by 3:25 counts many countries and many cultures and Lebanon SPT for the local adaptation of the internationally Spain at MIPTV’13 dialects, whereas in the rest of the world, one famous sitcom Everybody Loves Raymond, picked - Weighted averages based on the size of the total individual 8-11 April. Riviera Hall, 33.20 universes. In Middle East, only Lebanon and Israel are measu- format is adapted per country. The success was up by MBC, but also by Egyptian channel Dream red on a people meter basis. immediate, and a three-season deal was signed. It TV and Lebanon channel Murr TV. opened the door to other talent quests, showing - The results of the other markets are based on monthly Regarding dramas in general, Turkey’s were waves (see details in the country by country region) broadcasters that it is possible to make one show historically the most popular in the Middle East, for different countries. Source: Eurodata TV Worldwide/Relevant partners but producers and broadcasters are now fi nding

PRENSARIO < 34 > < 35 > PRENSARIO INTERNATIONAL INTERNATIONAL Special report • Markets • Middle East & North Africa

MIDDLE EAST BOOM AFTER THE ARAB SPRING

The worldwide industry has THEH MARKET turned the spotlight on the surge Since 2010, production in Arab television channels, ofo Arabic television series program production and television hash increased dramatically, advertising, that has taken place since withwi 160 series produced in the 2010 Arab Spring. 2011201 compared to just 81 in 202010. Advertising is also up Leading executives from a host signifisi cantly to $14.3 billion of Arab broadcasters, including Al in 2011 — a 35% rise on 2010.010. Distributed by Global Agency, The Magnifi cent Century Jazeera’s English and Arabic TV TelevisionTe represents 67% of the was one of the top Turkish titles in Middle East channels, twofour54, Abu Dhabi TV, aadd market. Dubai TV, MBC Group, Al Dafra TV, According to a global report USD 368 million (2012) and projected USD Al Jadeed TV, MTV and Roya’TV frfrom AEGIS Media, TVV 380 mmillion (2013), Lebanon with USD 234 are increasing their presence in ccontinueso on the ‘strong mimillion (2012) and projected USD 272 the international markets, like the grgrowth path ‘of the last (2(2013), Kuwait with USD 150 million MIPs in Cannes. Those tradeshows cocoupleu of years, although ((2012)2 and projected USD 197 million, bring together delegations from overer the pacepa of growth slowed anand Saudi Arabia with USD 51 million 100 countries, and introduces dedicated in 2011 compared to the +26.8% (2(2012)0 and projected USD 78 (2013). conferences designed to take a close look at the seen in 2010. IInn line with audience tastes around the booming Arab TV market and the continued ‘Growth was +11.6% in 2011, wworld, Arab viewers’ favorite shows are strength of Turkish drama in these conferences. this is expected to continue this ddrama series, movies and soap operas, ‘In the past 18 months we have seen the year and next. The share of TV ad wwith over 200 channels broadcasting launch of some 150 new Arabic satellite spends is on an upward trajectory, dadaily Arabic or Turkish drama series television channels across Egypt, Libya, Iraq, partly due to the decline in Printt susuchch as popular hits Hareem al Sultan (The Yemen, Sudan, Jordan and Lebanon and Gulf spends’, remarks the study. In 2012, MaMagnifi cent Century). Cooperation Council (Bahrain, Kuwait, Oman, TV advertising expenditure in ‘Turkish drama series that are dubbed Qatar, Saudi Arabia)’ explains Nabil Kazan, Middle East and North Africa fofor the Arab market perform very president and chief executive of K & Partners reached USD 5,3 billion, and its wwell’, comments Laurine Garaude, TV Services. expected to reach USD 6,1 billion didirectorr of the Television Division ‘80 million Arab households are now this year, according to the same source.e. at RReed MIDEM, who adds: ‘The Arab accessing terrestrial and satellite broadcasting Egypt is the biggest TV advertising market marketk isi diverse, but there are strong pan- and we now have over 650 Arab TV channels with USD 852 million (2012) and projected Arab consumer trends which the international available’, remarks the executive. USD 1,02 billion (2013), followed by Israel with community need to understand’.

MIDDLE EAST: ADVERTISING EXPENDITURE EVOLUTION, PER MIDDLE EAST AND NORTH AFRICA TV ADVERTISING COUNTRY (2008-2013F) - IN MILLIONS OF US DOLLARS EXPENDITURE (2012-2013F) - IN MILLIONS OF US DOLLARS

5,000 852 Egypt 1,022 Israel 368 4,000 380 234 Lebanon 272 3,000 Kuwait 150 197 108 2,000 Morocco 72 Saudi Arabia 51 1,000 78 2012 UAE 42 54 2013f 0 Bahrain 29 2010 2011 2012 2013f 40 Oman 6 Pan Arab Kuwait Oman 10 Saudi Arabia Egypt 3 Morocco Qatar 4 UAE Lebanon Bahrain Israel 0 200 400 600 800 1,000 1,200 Source: AEGIS Media Source: AEGIS Media

PRENSARIO < 36 > PRENSARIO INTERNATIONAL INTERNATIONAL PRENSARIO PRENSARIO INTERNATIONAL INTERNATIONAL Special Report • Markets

WHAT’S GOING ON IN WEST ASIA? BY FRANÇOICE LAZARD, DISBOOK EDITOR

TURKMENISTAN GDP per capita: ARMENIA The Turkmenistan media remains cially inaugurated. It is a new massive television $7 800 Population: 2.97M #3: Music under the control of the government. complex that combines broadcasting, produc- The audiovisual market in Armenia is Mobile Cellular Urban Population: 64% #4: TV Series The state-owned National Television tion, acquisition, post-production, a variety of surprisingly replete for such a small Penetration: 31% Yerevan-population 1.125M and Radio Company (NTRC) is running links facilities needed for transmitting a range country: there are currently 3 public Capital City: Internet Users: 253 000 (RSF, Dec. 2011) $5 400 Main broadcasters: Shant TV, Arme- the transmission of television programs in of HD programs. and a new multi-facility television stations, 71 private local broadcasters GDP Per Capita: Facebook Users: 5 860 (social networks are 100% nia TV, ALM TV, A1+, A-TV Turkmenistan, in Turkmen language. Pay-TV broadcast center. Coinciding with the tower, a and four operating on the basis of international Mobile Cellular Penetration: censored) 1.8M Pay TV Operators: Arminco, Ucom services exist in rudimentary form. new TV channel was launched: Ashgabat TV. agreements. The Public Television and Radio Internet Users: TV Households : 900 000 335 000 Main Advertising Agencies: Kaym, McCann Turkmen TV audiences prefer to watch Rus- The fi rst online TV channel Turkmen TV was Company of Armenia (ATV) continues to lead Facebook Users: Pay-TV Subscribers: 50 000 : 96% Erickson, Focus Media, Media Group, Dg sian television. As all Russian channels were recently launched. the ratings and dominate the local advertising TV Households Penetration Source: Reporters sans Frontières Contact, Cornerstone, Sharm Holdings, Alpha recently banned, except ORT (from 4 pm to 6 market. Pay TV Subscribers: 325 000 Plus Consulting pm), satellite aerials appeared and now 99% or Population: 4.99M Television Ratings and Monitoring System, Urban Population: 50% Main Broadcasters: Turkmen Natio- Most Popular Programs Main TV Advertisers: Vivacell, Armentel Turkmen residents use them and have access not available since 2006, provides important infor- Ashgabat-Population nal TV, TMT 1, TMT 2, TMT TV 4, (Beeline), Orange Armenia, Ameriabank, Vtb only to Russian but to foreign channels as well. Capital City: mation to the media market and empowered #1: News With Commentary Channel 6 Bank, Armeconombank, Pepsi Cola In 2011, a new TV Tower in Ashgabat was offi - 909 000 development in the sector. #2: Films

AZERBAIJAN CYPRUS The political division on the island According to World Bank’s “Doing the advertising market with dozens of private Main some Iranian and Russian channels. mation Technologies is refl ected in its media landscape: Business” report Azerbaijan is one of operators. broadcasters: The complete switch to digital was scheduled Greek and Turkish constitute national the fastest developing economics in Cybc (Rik1, Rik2, Rik Sat), for the end of 2012. offi cial languages, both zones operate their own Sigma Radio C.I.S. region with an impressive GDP growth Main Population: 1.13m and TV, Mega TV, Plus TV, ANT1-Antenna broadcasters: press, and both Greek and Turkish television in the last fi ve years. Under the admission Urban population: 70% Group, Alfa TV, LVT (lumiere tv) Population: 9.5M AZTV (state-run), Ictimai (public), stations are available across the island. to European Council, Azerbaijan started the Capital city: Nicosia-population Pay TV operators: Nova Cyprus, Cablenet, Urban Population: 25% Ans TV (private, national), ATV (private, Public television services in Greek Cyprus harmonization processes of media policy to 217 000 Cyta, Primetel Capital City: BAKU-population national) Khazar (private, national), Lider TV were established with the country’s 1960 in- align with European standards. GDP per capita: $ 27 500 Main advertising agencies: McCann Erickson, 2.12M (private, national), Space TV (private, national) dependence and are operated by the Cyprus Television is controlled by the National Radio Mobile cellular penetration: 135% Pandora / Ogilvy, Telia & Pavla Advertising, GDP Per Capita: $10 200 Pay TV service operators: Broadcasting Corporation (CYBC). Since the and Television Council (NRTC), which facili- Uninet, Ultel, Katv, Internet users: 584 000 Gnomi Consultants, Marketway, Pissis Signs Mobile Cellular Penetration: 100% B&B TV, Delta Telecom early 90s when private radio and television tates the realization of government’s policies Facebook users: 514 000 Main TV advertisers: Bank Of Cyprus, Golden Internet Users Penetration: 70% (2012, Mi- Main advertising agencies: broadcasting was allowed, the state-owned and makes decisions concerning broadcasting McCann Erickson, Share of households with television: 99,3% Telemedia, Hellenic Bank, Laiki Bank, Orfanides, nister of Communication and Information Maxmedia, Krea Advertising Agency, Aam television channels have been forced to share licenses. Pay TV subscribers: 150 000 Procter & Gamble, Carrefour, Nestlé, Coca-Cola Technologies) Advertising State-owned AZTV and the public TV station Facebook Users: 897 000 Main TV advertisers: ICTIMAI remain major broadcasters; a dozen Procter & Gamble, Number TV Households: 2M Azercell, Colgate-Palmolive, Reckitt Benki- privately owned television stations are available Pay TV Subscribers: 100 000 ser, Henkel, Azerfon, Maer, Bakcell, Danone, across the country as well as Turkish TRT and Source: Minister of Communication and Infor- Coca-Cola KYRGYZSTAN Mobile Kyrgyzstan has 12 TV channels, three of which Most of the urban centers have tele- Cellular are central but fail to reach the entire country. Penetration: vision coverage. In the rural areas TV ve TV channels in the capital city TAJIKISTAN There are fi 85% Population: 7.63M Pay-TV Subscribers: coverage is spotty, in large part due to State-run television broadcaster of Bishkek. Internet Users: 2.2M Urban Population: 50% 56 000 the mountainous terrain, for much of Kyrgyzstan transmits nationally on 4 stations Adspend on television (45%) is expected to Facebook Users: 50,000 Capital City: Dushanbe-Population lies in the northern ranges of the Himalayas. and regionally on 4 stations; 11 in- continue grow, reaching close to $120m by 2013 TV Households: 600 000 679 000 Main The two state-owned Kyrgyz National TV and dependent TV stations broadcast locally and Pay TV Subscribers: 50 000 regionally, most of them entertainment-based; GDP per capita: $2100 broadcasters: Radio Broadcasting Corporation dominate the Population: 5.5M 74% Tajik TV, Channel One Tadjikistan, audiovisual sector. In addition, there are several 35% some households are able to receive Russian and Mobile Cellular Penetration: Urban Population: Main broadcasters: Stan TV, KTRK, 794 000 Safi na, Jahonnamo, Bahoriston, Soghd TV, commercial broadcasters operating in Bishkek, Bishkek-population other foreign stations via cable and satellite. Internet Users: Capital City: NTS (New Television Network), 34 600 Khatlon TV, SMT (Independent Television and more than a dozen private stations. The mobile market Is booming, with coverage Facebook Users: 854,000 Osh-TV, Star Movies extending to all major cities and towns TV Households: 3.5M Of Tajikistan) Russian networks are available terrestrially and GDP per capita: $860 have a signifi cant audience.

PRENSARIOSO < 40 > < 41 > PRENSARIORENSARIO INTERNATIONAL INTERNATIONALNTERNATIONAL Special Report • Markets Research BOOTH #27 - 28

TELEVISA: NEW TEEN AND TRADITIONAL TELENOVELAS

Televisa sold to SBT Brazil the format of the kids telenovela Carrossel, which was adapted by the second broadcaster and become one of the highest From Brazil, Televisa highlights the kids telenovela Carrossel rated program of the channel and the Brazilian market. Televisa has the rights for international Televisa launched Wild at Heart (150x’60). distribution of the Portuguese version. Its a great story from the producer of Don´t Following with the traditional telenovelas, mess with an Angel and Curse by the Sea, Natalie appears Crown of Tears (150x’60): a woman will Lartilleux about a woman who never met her have to bear harassment and humiliations in order father and falls in love with a man that changed Mario Castro, director of Sales, Asia & Africa to get her kids ahead. After this telenovela ended her life. The distributor is pushing this title Grupo Televisa is the world’s largest media on 4pm slot at Canal de las Estrellas, last month specially at this market. company and a major player in the global Mario Castro, director of Sales, Asia & entertainment industry, by producing 70,000 AAfrica, and in charge of this market, explains: hours a year of original content in all types of ‘‘AtA Discop, we are mainly focused on the Middle entertainment. EEast and Turkish market, as well as Greece and At Discop West Asia, Televisa Internacional CCIS countries, where we are really successful (Mexico) highlights the traditional telenovelas wwith our canned productions’. The Lady from Vendaval (150x’60) where a On behalf of formats, he completes: ‘We have woman will do whatever it takes, even fi nding aan alliance with Sony Pictures Television since a provisional husband, in order to save the 22012 to producer local version of our formats property her mother left her, and True Love iinn those territories. It’s a joint venture with the (150x’60) with two bodyguards that fall in love The Lady from Vendaval: HHollywood studio and is managed directly from a traditional telenovela released at Discop with the woman they have to protect. our Mexican offi ces’.

VIEWING BOX #18 COMERCIAL TV: SERIES AND DOCUMENTARIES Comercial TV (Spain) highlights at Discop West Asia a catalogue of raised by his uncle, in the mines of Rio Tinto, series, soap operas, programs and documentaries. Heading the slate is Andalucía. She graduates in Spanish literature Bandolera (535x’45), the successful series broadcast on Antena 3, Spain. and wants to reach a dream: be a writer and travel In the series, a young English woman returns to the place where she was around Spain searching for new adventures. BandoleraBandolera

SCREENING STAND #34 MORE ENTERTAINMENT WITH ALL3MEDIA

With huge expectations about Middle at the Crossroads. East and West Asia regions, All3Media The groundbreaking The Cube with seven International (UK) highlights at Discop West physical and mental challenges is also available Asia three entertainment titles, and two factual as ready made (53x’60) or format, while the shows. Executives attending are Nick Smith, VP two factual titles are Ancient Egypt: Life and BOOTH # B22 of international Format Sales, and Kelly Shek, Death in the Valley of the Kings (2x’60), about Face the Clock Sales Executive. the Egyptians and their extraordinary world, First, the entertainment show Face the Clock and East to West (7x’60) with the true story of Studio Lambert’s available as ready made (30x’30) or format, the birth and fl ourishing of civilisation in the format catalogue in a Russian roulette quiz of fast-paced general Middle East and its huge impact on the West. all of Scandinavia. knowledge rounds, where the clock is always As part of an exclusive format representation Through All3Media, ticking; and The Constructed Reality Slate, a deal brokered by All3Media, Strix Television Strix represents past Ancient Egypt: Life and catalogue full of factual entertainment formats (subsidiary of MTG Studios) announced and future formats Death in the Valley of the Kings including the youthful exuberance Day & Night, recently that is representing leading developed, owned and controlled by Studio the domestic trials of Just Help Me and Families independent television production company, Lambert (Undercover Boss, etc.).

PRENSARIO < 42 > PRENSARIO INTERNATIONAL INTERNATIONAL Special Report • Markets Research Exhibitors

STAND #20/21 BOOTH # C24 TELEMUNDO: CHANGING TELEFE SHOWS ITS GROWTH IN ASIA BUSINESS MODELS

TheThe SwitcSwitchh from TVN Chile Fearless heart and Where is Elisa? We continue to do a great deal of business in Afghanistan as Telemundo in the US Hispanic market. well as Lebanon, where a local version of one ‘We are visiting with our partners from of our most popular telenovelas is undergoing Kazakhstan, where currently our family production in the Arabic language’. entertainment format My Teen Dream (locally At Discop, the distributor brings the brand called Mamma Mia) is a hit; as well as from new telenovela The Return (120x’60) about the Israel, Armenia and of course Georgia, a life of a woman in a gold mine, and the Latin country where our newest titles Forbidden Melissa Pillow, director of Sales adaptation of Forbidden Love Love and The Return were closed’, ‘Our business in West Asia is booming. (120x’60) and Bittersweet aadds Pillow. After years of selling practically all of our (130x’60), co-produced by And she completes: ‘These programming to Farsi language channels Cadenatres (Mexico) and twot latter titles, our new scripted such as Farsi 1, we have just closed Maid Televen (Venezuela). formatsf The Switch and Separados In Manhattan in this language with a new Also, the format Letris (from( TVN Chile, who has renew company in the Middle East’. from Reset TV, which thet deal with Telemundo for Melissa Pillow, director of Sales of presents the popular fivef more years), along with our Telemundo Internacional (USA), describes game as a game show for cataloguec of entertainment formats to PRENSARIO the moment of the company TV and the brand new fromfr Reset TV of Spain, are our in the region and continues: ‘Our product is telenovela Precious Rose mainm focus for all of our clients in (130x’60), produced by Forbidden Love: the Latin in high demand in Pakistan, where we have version arrives to its origins Eastern Europe and the Middle just positioned our titles Beautiful but Unlucky, Argos Television (Mexico) for East who will visit the market’.

MEETING TABLE #23 DCB AT DISCOP WEST ASIA DCB Consulting is new Singapore based distribution company Nennig has already partnered with launched last December by Nathalie Nennig, former sales chief French companies French TV: ADLTV, of Novovision (France) and will attend Discop West Asia for the Ah!Production, Pernel Media, Image-In and MEDIASET: NEW FICTION PRODUCTIONS first time. Quadra Film Coalition. It also represents the Mediaset Distribution (Italy) highlights the entertainment TV movie forced to divide her determination between succeeding as a singer and Focused on formats and entertainment, DCB presents some ready leading Belgian entertainment company The Paradise for two (1x’100) about a marine biologist, who lives with her looking for her real father. made and formats covering all genres, including clip shows, children’s New Flemish Primitives with sport reality daughter in an isolated beach and falls in love with a businessman who In addition, the distributor has recently began the international programming and some documentaries, from the most talented european show Eternal Glory, Tour Deluxe, Take Two, wants to build villas for tourists right in the bay where they live. distribution of Mediaset Italia, a new linear channel offering the best of independent content providers. Know Your Own Kind, etc. Nathalie Nennig In Sin and shame (6x’100 or 12x’50) a radical and sensual woman meets Mediaset’s programming, just a few hours/days after airing on its local a diabolic and criminal man who begins stalking her. Love strikes (’100) is mainstream TV channels (Canale 5, Italia 1 and Rete 4); targeted to the a romantic TV movie where a woman moves to Rome and fi nds herself 60 millions Italians living around the world. FUNDING AVAILABLE TO PRODUCE IN ALBERTA

Alberta Film is a full- The commission is increasing its participation eligible production expenses incurred here. It ABS-CBN: SUCCESS FROM ASIA TO AFRICA AND EUROPE service commission in the international arena. Jeff Brinton, will contribute up to 30% of all eligible Alberta from the Canadian commissioner, explains: ‘We will also create a expenses up to $5 million per project’, says Brinton. state Alberta that customized location package for your project Major projects including Inception, The assists international detailing the specifi c locations that will meet Bourne Legacy, Hell on Wheels, among others, companies with all your production needs. Scouting services have used Alberta as a location of choice. ‘We’ll production needs: are also provided. We offer a unique mix of continue working with all forms and types from information expertise (studios, production companies, post of production and maintain our reputation about unions and production) and locations’. of being a production centre. We anticipate Jeff Brinton, commissioner guilds to contacts for ‘Our funding for screen-based production having a very busy 2013/14, including the third highly skilled and experienced crew including is delivered through the Alberta Multimedia season of the AMC series Hell on Wheels, as Reena de Guzman, Head producers, directors, location managers, grips, Development Fund, a competitive and fl exible well as a variety of indigenous productions of International Sales at costume designers, etc. incentive in the form of a grant against all and other productions not confi rmed yet’. ABS CBN Global PRENSARIO < 44 > < 45 > PRENSARIO INTERNATIONAL INTERNATIONAL Special Report • Markets Research

SCREENING STAND #01-03

KANAL D: THE NAME OF THE TURKISH SERIES

Kuzey- Güney As one of the Two of top ranked Turkish series of the last leading Turkish years are from Kanal D: the period drama Istanbul, where the distibutors of that happens in the 1967 Time Goes By… inhabitants of a 2012, Kanal D (+100x’95), which gathered 74% market 6 story apartment keeps surprising share when it was on air, and Fatmagül building are trying to West Asia, (80x’90), a story of stolen lives that reached to cling to life… Middle East and 60% or market share. These are people North African Forbidden Love (79x’90) is a love story who have had to buyers with more adatped from Turkish author Halit Ziya give up their hopes Ezgi Ural, international sales executive, and Amac Us, sales drama series and, U aklıgil. After losing his wife eleven years and dreams just and acquisitions specialist since this market, ago and excluding himself from his social to stay alive in thee entertainment formats. environment, a man gave all his attention to metropolis. LostLostC Cıtyıty Heading the catalogue is Kuzey- Güney his daughter and son. The story captivated Other brand new title is the entertainment (+50x’90) with the story of two brothers’ Telemundo in the USA, who produced a format My Partner Knows, a game show that struggle to survive in their own worlds. Kuzey Latin version as Pasion Prohiba and premiered was one of the top shows on air during 2012 is very lively, rebellious, hot tempered, while it in Januray with great success. with an average of 20% audience share (prime Güney is a calm, patient, logical. They have The distributor launched at Discop West time, weekend) among both total and AB different ambitions and paths, but something Asia its brand new series Lost Cıty (+20x’90), demographic in common: the girl they are both in love with. which occurss in a slummy district of

VIEWING BOX #28 ARTE: ADVENTURE, GASTRONOMY AND ARTS ARTE France is a leading documentary producer in Europe, and it complex systems that play a crucial role brings to Discop West Asia its huge catalogue, highlighting the travel in their city: Barcelona, Budapest, Vienna, adventure production Castles and palaces of Europe (5x’52), which offers Lyon and Turin. They all have a big belly: the breath-taking aerial views of the Loire Valley in France, to southern city food market that nourishes a great part Germany, the southeast of England, the Piedmont in Italy and along of their population. Budding Stars (7x’26) is CastlesCastles and ppalacesalaces of EuroEuropepe Portugal’s coast. a brand new title about the most famous dance school in the world, where In the belly of the city (5x’52) is about gastronomy: fi ve markets, fi ve the greatest “étoiles” or principal dancers are trained.

VIEWING BOX #15     MEDIAPRO: TU SERIES + REALITY FORMATS       

BOOTH # B22 launched on January 1st in Slovakia. Its about teen series centered two competing wine-growing families that upon the love hate each other. While one of them has built story between two RestaurantRestaurant wwantsants a boss, a successful winery, his former friend and teenagers, whose new reality show colleague faces fi nancial problems and decides destinies are switched at birth. MediaPro to sell his business. Pictures produced it for the leading Romanian Alina Oneata, sales manager, and Claudia The other proposal of the distributor is the broadcaster Pro TV and Ruxandra Ion was the Stravrositu, head of international operations reality show format Restaurant wants a boss general producer. Mediapro Distribution (Romania) is taking (61 episodes), available in two formats: 50 Originally produced by MediaPro Audio the content distribution business seriously, after daily shows of one hour or 11 live shows of Visual Zagreb and broadcast on Croatian TV attending several tradeshows of the industry two hours. This brand new title features an Nova, Lara’s Choice (182x’60) is a timeless classic and presenting new titles each time. For Discop innovative restaurant concept with a renowned love story based on a loyal woman for the prime West Asia it bring two highlighted titles. chef in charge of twelve contestants. time, based on the theme of the loyal woman Starting with the prime time drama Company’s catalogue includes new seasons who has to wait for her love to return from and romance series Taste of Love (109x’60) of two series: A bet with life (90x’60) is a unpredictable adventures on the sea. PRENSARIO < 46 > PRENSARIO INTERNATIONAL INTERNATIONAL Special Report • Markets Research Exhibitors SCREENING STAND #08-11

STAND #36 GLOBAL AGENCY: ‘WE CREATED THE TV AZTECA/COMAREX: PHENOMENON OF TURKISH DRAMAS’ BRAND NEW TELENOVELAS La Otra Cara del Alma ‘Global Agency produced in Turkey. It is a story of two poets who pioneered in ex- fall in love with the same girl. We will also be Prisoner of Love (120x’60), where three families produced by Gullane FugitivesFugitives, fromfrom HBHBOOL LatinatinA Americamerica porting Turkish launching two successful formats titled Rivals- The Butterfl Butterfly y’s’sDr Dreameam, the most expensive miniseries are united by a terrible secret. Films in Brazil: it tells series to CEE, CIS in-Law and Attention Please!’ ever produced in Turkey Loving You (120x’60) is the story of a woman the story of a woman who must travels through and Balkan coun- The fi rst one is a fun-cooking format, which that becomes the sole proprietor of the country’s Brazil because of her father’s unexpected death. tries. We were not brings the bride and mother in law against each most profi table hotel chain when she marries Other titles produced in Brazil are Sons of the only able to enter in other, while the second is a quiz show that is with a man that only wants… her money. Carnival (13x’60) and Mandrake (13x’60). these countries, but based on contestant’s attention. ‘For all of our Legendary Love (120x’60) shows a woman Shot in Mexico by Argos, Capadocia (39x’60) created a phenom- new projects, we are hoping to enter over 50 dresses in a wedding dress to kill her enemies. is the name of an innovative women’s prison Izzet Pinto, CEO Martha Contreras, sales Asia, and Adela Velasco, sales Europe enon for Turkish countries. Our goal for future includes opening Other telenovelas are Trading Lives (120x’60) facility in Mexico City that was created as a result dramas. Turkish actors and actresses became channels in Middle East and CEE countries’, One of the world’s largest producers of and Under A Red Sky (120x’60). of political interest and power struggles, while even more popular than Hollywood stars’. adds the executive. Spanish-language television programming, From Comarex’ independent catalogue its Epitafi os (26x’60) was produced in Buenos Aires Izzet Pinto, CEO of the leading Turkish ‘Currently still our best selling project is Shopping Monster, top format TV Azteca brings to Discop West Asia through highlighted Ultimo Año (70x’60), the thriller by Pol-ka, and telles the story of a serial killer. distributor Global Agency describes its feelings Magnifi cent Century, in its third season on Comarex (Mexico) its brand new telenovela La telenovela produced by MTV Networks, with Lastly, the most recent production of HBO to Prensario facing a new edition of Discop Star TV. So far including the MENA region, it in CEE and became the most watched Turk- Otra Cara del Alma (120x’60) with top actress the love story between a young girl and two in Latin America: Fugitives (13x’60), shot in West Asia. And continues: ‘We are also the fi rst we reached 45 territories. We are in talks with ish series of all times. On the formats side, the Gabriela Spanic. boys that will fi ght for her love. Chile. Is the story of a failed drug traffi cking Turkish format distributor which created its own a Latin American distributor to enter Mexico. day time show that combines competition and Top titles of the distributor are the telenovelas On the other hand, the distributor is operation that sparks a full-out pursuit of four export market. Lately, the company became This will be an interesting market for us and I gossip Shopping Monsters and the daily cooking The Kings (120x’60), which shows a very exhibiting all HBO Latin America productions men who fi nd themselves forced to fi nd refuge international by representing projects from am sure Mexican viewers would be impressed show Blind taste are doing well. The fi rst one powerful and complex kingdom, as close to that is distributing exclusively for this throughout Chilean territory, as they fl ee from fi fteen countries’. with the Turkish series’. is a huge hit especially in Germany, while the the storm as it is far away from calmness; and territories. The fi rst in the slate is Alice (13x’60), both the mafi a and the law. ‘Our latest hit is the miniseries The Butterfl y’s ‘1001 nights continues to enter more territories second is going on air in Russia and Ukraine’, Dream. It is the most expensive mini series ever as well. In fact, the export business started with fi nalizes Pinto. BRAZIL AVENUE ARRIVES TO ISTANBUL A&E NETWORKS: NEW SERIES VIEWING BOX #02 Globo TV International (Brazil) highlights in Istanbul its most recent A+E Networks (USA) highlights at Discop West Asia its brand new ABS-CBN: THREE HIGHLIGHTS series produced for History Channel: The Men Who Built America local success: the telenovela Brazil Avenue (150x‘45) that has paralyzed ABS-CBN International Distribution (The Philip- At the end of its run in October 2012, (8x’60) that shows the persons whose names became synonymous the Brazilian audience. pines) brings to Discop three top series, starting with Her My Eternal (75x’45) posted a staggering with the American Dream, and Mankind The Story of All of Us Is a dynamic, lifelike, and modern telenovela that reveals how blind Mother's Daughter (75x’45) and Be Careful With My Heart 45.4% rating and an audience share of 66%. (12x’60), a visceral, surprising and dangerous series that draw on ambition and infl icted cruelty can change the course of a life; a dramatic (80x’45). The fi rst one is prime time's newest sensation, The secret behind 2012’s highest-rating the style of action movies, dramatizing key turning points in the story a girl, who struggles to recover the life her dreadful stepmother took a family drama on high gear, while the second one is series is its absolutely engaging story that story of mankind. from her when she was a child. network's daytime frontrunner, a light drama bordering portrays the triumph of the human spirit on the romantic. against all odds. Her Mother’s Daughter VIEWING BOX #15 CONSTRUIR TV: CENTRAL ASIA, MIDDLE EAST AND NORTHERN AFRICA WE BOOTH # B22B22 Africa markets off er. shows people ARE Th e channel is currently negotiating sale of so passionate its contents to a Turkish TV channel, as well for what they BuildingBuilding a countrcountryy Funding available as closing a distribution agreement with one do, that their jobs identify THE at up to 30% all spend. of the most important fi lm & TV distributors them; Constructions, before and aft er that of said country. deals with the impact of buildings in society, WORLD’S ‘Our expectations are to focus in showing the architectural aspects but also the distributing and obtaining a strong presence people using these. Annabelle Aramburu, Sales Director on these major markets in a near future. Finally, Building a country, portraying the STUNT Construir TV (Argentina) represented by We are heading to Discop with our new urgent need of more infrastructures, resources sales director Annabelle Aramburu, attends documentary series, currently in production or energy in countries with a growing economy; DOUBLE. www.albertafilm.ca Discop West Asia for the fi rst time driven by and set to be released on primetime next April’, and Family in overalls, that relates the life the promising content business opportunities said Aramburu to Prensario. of everyday families whose members share ALBERTA FILM, A BRANCH OF ALBERTA CULTURE, IS A PROUD SUPPORTER OF ALBERTA’S SCREEN-BASED PRODUCTION INDUSTRY. that the Central Asia, Middle East or Northern Worth mentioning are Th e Work and I that vocations or occupations. PRENSARIO < 48 > < 49 > PRENSARIO INTERNATIONAL INTERNATIONAL Special Report • Markets Research

SCREEN STAND #12-15 ACADEMY SUIT #3

TRT: HISTORY + PRESENT CALINOS: NEW PRODUCTIONS, CHANNELS AND OTT SYSTEMS

The sales division of Turkish Radio Firat Gulgen, CEO of Calinos and Television Corporation (TRT), Entertainment, explains: ‘We are led by Meltem Tumturk Akyol, working with Böcek Yapım on the director of sales, highlights at Discop production of Mohammed Al Fatih West Asia a varied catalogue including Conqueror of Istanbul, a feature fi lm period dramas, superheroes series, that will be fi rst released internationally comedies and soap operas. on theaters and then as series, as well Heading the slate is the period as a new epic drama series’. drama series Once Upon A Time ‘Th e fi nest screenwriters in Turkey Ottoman Empire “Mutiny” (20x’95) are working with us in projects like Firat Gulgen, CEO is the story of the 18th Century Geniş Aile, Ihlamurlar Altında, Elveda Rumeli, Karadağlar and Asi’, h e Meltem Tumturk, director of sales Ottoman period under the reign of remarks and adds that at Discop its highlighting two drama & romance Sultan Ahmet III trying to pursue a rather peaceful relationship with series: Th e Girl Named Feriha (+60x’60) and Th e Cost Of Living (94x’60), Europe, instead of campaigning. Aired in 2012 in TRT 1, the series as well as Th e Karadag Family (80x’60). already has a second season and it was picked up last year by Dubai Also, the action- TV for Middle East and North Africa (MENA). dramad feature fi lms Five Subat (13x’90) is a brand new title considered as a ‘timeless and MinaretsM In Newyork placeless story’ where the protagonist of this story grew up inan (‘119)(‘ where two Turkish orphanage where his face partially burned in a fi re from which he was anti-terrorista agents are saved by a collector guy. During his orphanage days, he was subject to sentse to New York City on a some experiments, as a missionm and I Saw Th e Sun result of which he gained (‘120).(‘ ‘It is an exciting super powers. timetim for us as we started The Poor Boy And The Asii, TV series workingwo in new territories Rich Girl (13x’90) is like Pakistan, Afghanistan, Northern Iraq, Malaysia and Brunei, and another proposal from also in talks with Latin American countries for format rights. We are the distributor: the also considering the possibilities of Far East. Korean productions are story is based on the popular in the region and we are working on a new distribution and Subat relationship between a marketing strategy for the region’. father, an extremely wealthy person, who goes wild when his youngest ‘We launched in 2012 our own movie channel FilmTİVİ and we daughter introduces him a very ordinary and silly looking man as the are planning to expand that side of our business by launching other man she’s going to marry. networks. Digital progression will be at the center of our strategy: we Lastly, it brings to Istanbul To Better Days - Every Marriage Deserves are launching our own OTT platform under the brand VODVOD by One More Chance (13x’90), a soap opera about family and the increasing the end of this quarter, including local and international movies, series, number of divorces, especially in Turkey. The series aim to mention documentaries, kids and lifestyle programming. Advertising industry all of the aspects of family, and to save marriages preventing divorces. is also becoming digital, so we will invest in a company that has one Each episode brings you a new family on the brink of divorce. of the best technologies in the world for digital product placement’.

VIEWING BOX #15 VVI: ACTION & SUSPENSE SERIES

Venevision Independent Representative for Europe, Africa this market before’, International & Middle East. says Perez. (USA) showcases Company’s catalogue is headlined by the new In addition, it Lucia’sLucia’s secsecretsrets at Discop brand dramatic series full of action and suspense titled highlights fresh new new telenovelas, Lucia’s Secrets (80x’45) produced by Venevision series like My Life in Sayulita (20x’30), a seductive series, realities and in Caracas and will fi rst premier on Univision reality, and the action series A Legend of Shaolin Manuel Perez and Cristobal Ponte documentaries. The (USA). ‘We expect to continue a successful 2013 Kungfu (42x’60). Other telenovelas are Rosario executives attending are Manuel Perez, in Istanbul, especially since we are introducing (120x’45), The Talisman (101x’45), My Ex Wants VP & CFO, and Cristobal Ponte, Exclusive four telenovelas that we have not presented at Me (101x’45) and The Love Curse (144x’45). PRENSARIO < 50 > BOOTH # B22 PRENSARIO INTERNATIONAL INTERNATIONAL Special Report • Markets Research

RECORD TV: EPIC MINISERIES ON TOP

young lady, and Jewish at a time when her people were persecuted and she must avoid that they’re all extinct. Tricky Business is a funny story about a woman that got married and pregnant with a young man that has a gambling habit and is drowning in debt. Reason for which they have Esther, the Queen & Samson and Delilah, to sell the apartment that they live in, dissolve epic mini series the architecture fi rm and cancel the trip they soap opera with different scenarios. Delmar Andrade y Edson Mendes en have planned. On series, Record TV Network highlights el último Natpe Miami Jackpot! (234x’45) is another gambling two mafia series: Another Power (237x’45) Record TV Network (Brazil) highlights at history: a group of friends had been playing shot in Italy and involving themes, mysteries, Discop West Asia its epic miniseries King David lottery since two years ago. In the New Year’s revenge and drug dealing; and The Law (30x’60) that shows mankind that all men are Eve, when the prize has an extraordinary value, and the Crime (21x’60), which shows the capable of committing sin and injustice, but they picked the correct numbers of the lottery impact of the violence between different that they’ll only fi nd the path when they obey and they all become millionaires. social classes. God’s laws. In Masks (125x’45) a wife of a rich landowner Lastly, the telenovela Flames of Life (253x’45) Following is Samson and Delilah (18x’60) that from Mato Grosso do Sul is kidnapped along that shows a love growing interest started in two mixes strength and beauty in a game of greed, with her son while returning from a therapeutic childhood friends who haven’t seen each other seduction and power, and Esther, the Queen cruise to cure her postpartum depression. And for many years and are bring back together in (10x’60), which tells the story of a beautiful River of Intrigues (250x’45) is a contemporary a tragic moment.

SHOW TV: WHAT SHOULD I WEAR TODAY? ACADEMY SUITE #1 Show TV (Turkey) is highlighting Should I Wear Today? (316x’120) three titles at Discop West Asia, candidates picked from among thousands starting with the drama teen series are invited to auditions in several cities New Guys At School (+59x’90) about a all around the country. Lastly, the drama public school of a poor neighborhoods series From Lips To Heart (75x’90), a that was destroyed because of a fi re. passionate love story that will captivate WhatWhat ShouldShould I Wear TodaToday?y? Serra Karahan and Nazlı Çankaya, sales In the entertainment show What the international audience.

POLICE SERIES + FORMATS = DORI MEDIA

A mix of police series and entertainment In a one of a kind new project, the police formats is offering Dori Media (Switzerland) department and the ministry of education to the market. Heading the slate is New York decide to fi nd the fi rst ever kid’s police station, where the son of the head of a notorious crime inside Cedar high public school: SYPD. family arrives in New York, escaping his past Can you face it? is a lighthearted factual New York, police series and seeking a new future. entertainment format in which one person gets a chance to hear for the fi rst time what people really different and opposing, backgrounds and beliefs. think of him, and to fi x those habits that annoy his Lastly, the teen series Galis, where a loved ones, while Got A Minute? is based on a trivia mysterious donation sends three lucky foster game, where the participant will have only one home kids to join an elite summer camp in minute to answer as many questions as possible. a faraway forest. As they try to fi t in with the Cross Country is a prime time reality show, snobbish kids and weather stormy loves, they which pairs complete strangers into couples, discover it wasn’t luck that brought them there about to embark on a unique journey. The but a sophisticated scheme that leads to a larger Got A Minute?Minute?, entertainment format couples are formed of individuals from entirely than life adventure.

PRENSARIO < 52 > PRENSARIO INTERNATIONAL INTERNATIONAL Exhibitors

VIEWING BOX # 01 CARACOL: FROM COLOMBIA ARTEAR: SERIES TO WEST ASIA WITH TWISTS

Berta Orozco, sales representative for Asia and Artear International (Argentina) Africa of Caracol TV International (Colombia) highlights for Discop West Asia two attends Discop one more year: ‘We return to series with a twist for late prime time, this market because its great to strengthen our as well as a complete catalogue of relationships in the region that we have been telenovelas and documentaries. Compulsive Times suitable for late developing in the last 4 years’. In Compulsive Times (14x’60) an prime time ‘We bring Pablo Escobar, the drug lord (74x’60), experienced doctor is responsible which has been a worldwide success, The Hy- for treating a group of outpatients pochondriac (120x’60) and Five widows on a with diverse severe aliments, while loose (120x’60), both co-produced with Sony Naked family (13x’60) shows a very Berta Orozco, sales representative Pictures, and The White Line (92x’60), about particular family composed by a the complex route of cocaine traffi cking, co-produced with Cadenatres father and a mother that belonged (Mexico)’, she adds. to the porn industry (an actress and Following with the biggest drug dealer of all times, the distributor high- a director) and now face the reality lights the documentary Pablo Escobar: Stories Of An Era (2x’60), as well as of their miserable marriage. Fantastic Biographies the series To the rhythm of love, Rafael Orozco (80x’60) and the comedies Another top product from the Where the heck is Umaña? (140x’60) and Made in Cartagena (60x’60). Also, distributor is The Social Leader (40x’60), which tells the story of a Blessed Child (60x’60), an unitary series about people’s faith. political staffer, a man that keeps his dreams alive in a very peculiar On the format side, the game show Sounds Like a Million (80x’60) in way: through the political and social work within a extremely poor which contestants may win juicy prizes according to their musical abilities, neighborhood. It reached an average rating of 17.7 and a 44% of the and the revolutionary dance talent competition format originally developed market share, and last May it won the Golden Martin Fierro, the main by Caracol: The Dance Floor, a mega production with more than 200 people award of Argentinean TV. working on the stage. Other options are the series Left on the Shelf (35x’60), which is ‘For us, Middle East and the North of Af- an award-winning drama series (it also received the Golden Martin ririca are fundamental territories, where in the Fierro in 2011) and Be Kind to Me (36x’60), and the telenovela Gypsy llasta years we’ve opened several markets. We Blood (250x’60). aarer committed to bring contents that adapt Lastly, the documentary line up is headed by Fantastic Biographies ttoo their culture and tradition. Some of our (8x’30), with the bio of fi ction characters; Methods (13x’30) ap- ttopo productions where acquired (as format proaches different branches of art and culture, the creative process aandn ready made) by clients like FOX Middle behind a work of art; and Tasting Notes (57x’30), dedicated to the The White LiLine,ne coco-produced-produced with CadCade-e- EEast and MBC Group’, completes Orozco. spectacular world of wine. natres in Mexico

MEDIASET: THE BEST ITALIAN DRAMAS SCREENING STAND #5 Through Man- best of Mediaset’s programming targeted to man events. BOOTH # B22B22 uela Caputi, in- the 60M Italians living around the world, and It has been ternational sales its also involved in the business development optioned manager, Mediaset of international co-productions. in the CIS Distribution (Italy) As fi nished programs, the distributor high- countries brings to Istanbul a lights the sentimental drama series Tuscan and its also catalogue of more Passion (12x’90 or 24x’45) about two young available as Tuscan Passion than 500 titles: the people whose love is shattered in the wake of format. company invests a dramatic murder. All set in the rich Tuscan Available as both, ready made or format, yearly over 200 mil- vineyard countryside, which is only perfect Mediaset highlights the family series Kissed Manuela Caputi, international lion in new drama on the surface. By Love (12x’50) is full of sentiment, joy and sales manager productions, and Food can bring us together as well as tear us funny twists but love, in all of the forms it has had an increase apart. This is what happens in the family enter- can present itself, is always victorious; the in sales of its scripted format unit. tainment series Gourmet Wars (16x’50), about investigation series RIS Rome (20x’50) and In addition, the company offeres the in- North against South, united in a succession of the lifestyle show Italian Cooking Presto ternational network Mediaset Italia with the relentlessly fun, fast-paced and ultimately hu- (175x’10 or 395x”90).

PRENSARIO < 54 > PRENSARIO INTERNATIONAL INTERNATIONAL FAST ACQUISITION LIGHTSCREEN RECOMMENDAT IONS!

REPLACING CROWN OF TEARS ON CANAL DE LAS ESTRELLAS’S AVAILABLE AS BOTH, READY MADE OR FORMAT, THE GROUN- 4 PM SLOT, WILD AT HEART (150X’60)IS THE NEW TELENO- DBREAKING THE CUBE (53X’60) SHOWS SEVEN PHYSICAL VELA FROM TELEVISA ABOUT A HUMBLE WOMAN WHOSE LIFE AND MENTAL CHALLENGES. DISTRIBUTOR: ALL3MEDIA I CHANGE WHEN SHE MEETS THE LOVE OF HER LIFE. DISTRIBUTOR: NTERNATIONAL, UK T ELEVISA INTERNATIONAL, MEXICO

C THE DANCE FLOOR IS REVOLUTIONARY DANCE TALENT COM- ONSTRUIR TV IS ATTENDING DISCOP FOR THE FIRST TIME PETITION FORMAT ORIGINALLY DEVELOPED BY CARACOL TV, WITH REALLY INNOVATIVE PROGRAMS LIKE THE WORK AND WHERE 16EXPERIENCED COLOMBIAN SINGERS LED 16DANCE I THAT SHOWS PEOPLE SO PASSIONATE FOR WHAT THEY DO, GROUPS. IS A MEGA PRODUCTION WITH MORE THAN 200 THAT THEIR JOBS IDENTIFY THEM. DISTRIBUTOR: CONSTRUIR PEOPLE WORKING ON THE STAGE. DISTRIBUTOR: CARACOL TV, A RGENTINA TV I NTERNATIONAL, COLOMBIA

KANAL D WAS ONE OF THE TOP TURKISH EXPORTERS IN 2012 THE TEEN SERIES GALIS (60X’30)SHOWS HOW MYSTERIOUS WITH TITLES LIKE THE DRAMA SERIES THAT OCCURS IN THE DONATION SENDS THREE LUCKY FOSTER HOME KIDS TO JOIN AN 1967 T IME GOES BY… (+100X’95),WHICH GATHERED ELITE SUMMER CAMP IN A FARAWAY FOREST. DISTRIBUTOR: MORE THAN 74%OF MARKET SHARE WHEN IT WAS ON AIR. D ORI MEDIA DISTRIBUTION, SWITZELAND D ISTRIBUTOR: KANAL D, TURKEY

K THE GIRL NAMED FERIHA (+60X’60)IS A BRAND NEW DRAMA ING DAVID (30X’60) IS ONE OF THE MOST SUCCESSFUL & ROMANCE SERIES FROM ONE OF THE PIONEERS COMPANIES EPIC MINISERIES PRODUCED IN BRAZIL IN HD AND WITH A IN THE TURKISH CONTENT DISTRIBUTORS: IT TELLS THE DREAMS HIGH BUDGET. . DAVID’S LEGACY IS TO SHOW MANKIND THAT AND DESIRES OF A YOUNG GIRL WHO GOT STUCK BETWEEN TWO ALL MEN ARE CAPABLE OF COMMITTING SIN AND INJUSTICE. WORLDS. DISTRIBUTOR: CALINOS ENTERTAINMENT, TURKEY D ISTRIBUTOR: RECORD, BRAZIL

FOOD CAN BRING US TOGETHER AS WELL AS TEAR US APART. ULTIMO AÑO (70X’60)IS A THRILLER TELENOVELA PRODUCED T HIS IS WHAT HAPPENS IN THE FAMILY ENTERTAINMENT SERIES BY MTV NETWORKS LATIN AMERICA THAT NARRATES THE G OURMET WARS (16X’50). TI HAS BEEN OPTIONED IN LOVE STORY BETWEEN A YOUNG GIRL AND TWO BOYS THAT THE CIS COUNTRIES AND ITS ALSO AVAILABLE AS FORMAT. WILL FIGHT FOR HER LOVE. DISTRIBUTOR: COMAREX, MEXICO D ISTRIBUTOR: MEDIASET DISTRIBUTION, ITALY

IN THE BELLY OF THE CITY (5X’52)IS ABOUT GASTRONOMY: NAKED FAMILY (13X’60)SHOWS A VERY PARTICULAR FAMILY FIVE MARKETS, FIVE COMPLEX SYSTEMS THAT PLAY A CRUCIAL COMPOSED BY A FATHER AND A MOTHER THAT BELONGED ROLE IN THEIR CITY: BARCELONA, BUDAPEST, VIENNA, LYON TO THE PORN INDUSTRY (AN ACTRESS AND A DIRECTOR) AND AND TURIN. DISTRIBUTOR: ARTE RANCEF NOW FACE THE REALITY OF THEIR MISERABLE MARRIAGE. D ISTRIBUTOR: ARTEAR INTERNATIONAL, ARGENTINA

T HE PERIOD DRAMA SERIES MAGNIFICENT CENTURY ITS ON THE DRAMA SERIES FROM LIPS TO HEART (75X’90) IS A ITS THIRD SEASON IN START TV, TURKEY, AND ITS THE BEST PASSIONATE LOVE STORY THAT WILL CAPTIVATE THE INTERNA- SELLING PROJECT OF GLOBAL AGENCY: ONLY IN THE MENA TIONAL AUDIENCE, WITH INTERESTING TWISTS. DISTRIBUTOR: REGION, IT REACHED 45TERRITORIES . DISTRIBUTOR: GLOBAL S HOW TV, TURKEY A GENCY, TURKEY

ROSARIO (120X’45)IS A TOP PROPOSAL FROM VENEVISION WITH THE STORY OF A WOMAN THAT WORKS IN A GOLD MINE, I NTERNATIONAL: A YOUNG AND BRILLIANT LAW STUDENT T HE RETURN (120X’60) IT’S A BRAND NEW TELENOVELA AND A PROMINENT VETERAN ATTORNEY FALL DEEPLY IN LOVE THAT DEBUTS ON WEST ASIA & MIDDLE EAST TERRITORIES. AND START PLANNING A FUTURE TOGETHER. DISTRIBUTOR: I N US, TELEMUNDO PREMIERED IN AT THE BEGINNING OF V ENEVISION INTERNATIONAL, USA THE YEAR WITH 1,6 MILLION OF VIEWERS. DISTRIBUTOR: T ELEMUNDO INTERNATIONAL, USA

T T O BETTER DAYS - EVERY MARRIAGE DESERVES ONE MORE HE ASIAN DRAMAS ARE GAINING INTERNATIONAL MARKETS, C HANCE (13X’90)IS A SOAP OPERA ABOUT FAMILY AND THE AND MY ETERNAL (80X’45)IS A VERY GOOD EXAMPLE OF INCREASING NUMBER OF DIVORCES IN TURKEY. EACH EPISODE WHAT THEY CAN PROVIDE: A STORY FULL OF PASSION, TWISTS BRINGS YOU A NEW FAMILY ON THE BRINK OF DIVORCE. AND VENGEANCE. DISTRIBUTOR: ABS-CBN,HE T PHILIPPINES DISTRIBUTOR: TRT, TURKEY

THE PRIME TIME DRAMA AND ROMANCE SERIES TASTE OF MANKIND THE STORY OF ALL OF US (12X’60) IS A VIS- L OVE (109X’60) WAS LAUNCHED ON JANUARY 1ST IN CERAL, SURPRISING AND DANGEROUS SERIES THAT DRAW ON S LOVAKIA: ITS ABOUT TWO COMPETING WINE-GROWING THE STYLE OF ACTION MOVIES, DRAMATIZING KEY TURNING F AMILIES THAT HATE EACH OTHER. DISTRIBUTOR: MEDIAPRO POINTS IN THE STORY OF MANKIND. DISTRIBUTOR: A&E D ISTRIBUTION, ROMANIA N ETWORKS, USA

PRENSARIORENSARIO < 56 > < 57 > PRENSARIORENSARIO INTERNATIONAL INTERNATIONALNTERNATIONAL ...More attending buyers

Turkey: Can Okan, president of the distributor ITV, with Ahmet Oncan, vice president of the producer Medyavizyon. The fi rst distributes the latter’s productions

Leading channel from Turkey, Kanal D: Ozlem Ozsumbul, head of Sales and Yesim Yunak, programming director, and Rasim TRT, Turkey: Meltem Tumturk Akyol, head of Acquisitions; Emrah Turna and Ezgi Ural, Yilmaz, acquisitons of Turner Turkey, with Ingrid international sales, with A. Zafer Erkmen, deputy sales executives; and Amac Us, sales and Orstadius, senior manager, Corporate Develop- head of TV department, and sales executives acquisitions specialist ment, Turner EMEA Necati Aca and Mahir Çavus

KTK, Kazakhstan: Elmira Jamlova, deputy general manager, Alma Akhmetzhanova, fi rst deputy Sara Rahbari, IRIB Media Trade, Iran: Ali Ra- chairman of the board, Natalya Freiman, head Gem TV, Iran mezani, president, and Mehdi of acquisitions, and Talgat Dairbekov, advisor Yadegari, acquisitions manager to the GM

31 Channel, Kazakhstan: CTC TV, Moldavia: Dan Lozovan, general Vela Fidel, Sr acquisitions director, Vladimir Tabacari, program manager, Igor Syrtsov, director, and Leonid Culai, acquisitions general Producer manager: they buy family titles and telenovelas.

Sebastien Tobelem, channel manager MBC2, MAX, Persia (UAE); Holger Hendel, Mediapeers; Michael Brown, head of marketing worldwide, MGM Studios

Saleh K. El-Taweel, general Lebanon: Jamal Douba, manager of Doha City Media general manager, Media Link Middle East buyers: Awni Al Lababidi, (Qatar), and Nidal Garcia, International; and Joanna Hod Hod Lebanese satellite channel: Founoon Film (UAE), Ibrahim El Massri, City managing director of Lucha Douba, acquisitions, Cubic Ehsan Helmi, general manager, Dhya RT (Lebanon), Tony Kassouf, Cable Arab Distribution (Lebanon) Connect (digital) Alnaseri, communications Network (Lebanon).

9 Channel, Russia: Inna Skibina, GMG, Georgia: Bidzina Bara- deputy program director, and tashvili, general producer, and Anna Tleuzh, program director Levan Kubaneishvili, managing director

Georgian buyers: Giorgi Gachechiladze, general producer from the public broad- Igor Fedorov, director of acqui- caster GPB, with Estate Khabazishvili, Georgian TV channels: Zaza Tana- sitions, Intra Communications, main director, and Noe Sulaberidze, nashvili, general director of MZE, Russia, Giorgi Lominadze, general director of the top Georgian production company TBC TV and Anri Getsadze, deputy head of acquisitions, Imedi TV, Georgia administration of Pik TV

Nina Mikola, Head of Acqui- Kaspar Pfl uger, programming di- Dexin Films, Serbia: Dana Petrovic Elsa Strapkova, Acquisitions Manager, Markiza TV (Slovakia) sitions, and George Makris, rector, and Dragana Kos, program with Ljupka Triunovic consultant of the Board of acquisitions and sales manager of Nova TV Croatia with Melissa RTL Televizija Croatia Pillow, sales director of Te- lemundo International (USA)

Ritchie Mohamed, Zenith Film Distributors (South Africa) and Saeed Shiraz, chief executive, Sterling International (Pakistan)

PRENSARIO < 58 > PRENSARIO INTERNATIONAL INTERNATIONAL