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PRENSARIO INTERNATIONAL INTERNATIONAL PRENSARIO PRENSARIO INTERNATIONAL INTERNATIONAL Commentary PRENSARIO PRENSARIO INTERNATIONAL INTERNATIONAL PRENSARIO PRENSARIO INTERNATIONAL INTERNATIONAL Commentary WELCOME TO ISTANBUL One year ago, Patrick Jucaud, CEO at Basic Lead, the organizer of Discop West Asia, said: ‘Today, the worldwide content market is worth of about 228 billions of euros, where 80% of this amount is only handled by 17 countries, with USA and UK on top. But their economies are fl at… on the other hand, Middle East, Africa and Western Asia only have 1,5% of that market, but they double their growth per year. And they have 40% of the global population… where the industry leaders Prensario have to make focus on?’ International That’s why Discop West Asia is the fastest grow- international market. We’ve been attending MIPTV ©2013 EDITORIAL PRENSARIO SRL PAYMENTS TO THE ORDER OF ing market of the content industry, and promises and MIPCOM, Discop Budapest, ATF Asia, Natpe EDITORIAL PRENSARIO SRL to provide very good new opportunities this year. Miami, LA Screenings for a long time, and this is our OR BY CREDIT CARD. REGISTRO NACIONAL DE DERECHO Through this special edition for the show, we are debut in Discop West Asia, with a full local content DE AUTOR Nº 10878 committed to show what’s up in the content market, special edition, as we always generate at every market from global trends to local issues. It is really dynamic we attend. the content market, full of news and twists to pay We make the big difference being focused on local attention. We are sure you will be surprised many buyers and producers: the main reports and interviews PUBLISHED BY times reading this edition. you read here, are devoted on the opinions, news EDITORIAL PRENSARIO SRL LAVALLE 1569, OF. 405 and trends of Turkish, West Asia, Middle East, CIS C1048 AAK THE BASICS and CEE programming and acquisition executives. BUENOS AIRES, ARGENTINA PHONE: (+54-11) 4924-7908 For those reading Prensario International for Also, we write in a very easy, friendly way, and we FAX: (+54-11) 4925-2507 the fi rst time, this is a worldwide leading publica- provide lots of graphics about TV channels market tion that has more than 20 years covering the whole share, advertisement pies per country, etc., to catch IN THE U.S.: fast business issues almost every page. 12307 SW 133 COURT - As well, we’ve strongly developed our online ser- SUITE #1432 MIAMI, FLORIDA 33186-USA vices. At present we offer daily e-mail newsletters in PHONE: (305) 890-1813 English language during the week of the shows, with testimonies of buyers and the major market trends EMAIL: [email protected] rising. If you are not receiving them, please enter WEBSITE: WWW.PRENSARIO.TV www.prensario.net. REPRESENTATIVES: Nicolas Smirnoff • MEXICO: ANGELES PÉREZ AGUIRRE: [email protected] • CHILE: KARINA CORTÉS: DISCOP WEST ASIA 2013: MAIN SCHEDULED EVENTS [email protected] Event Date & time Place • PERU: MIGUEL ANGEL HURTADO Producing Cross-Cultural Drama for TV (Part I) March 5 - 10am Conference Area [email protected] The power of Drama in Muslim countries (Part II) March 5 - 10am Conference Area • COLOMBIA: WILSON PEREZ VELEZ Arab Formats Have Talent March 5 - 2pm Conference Area [email protected] The New Co-Productions Deals March 5 - 4pm Conference Area • ECUADOR: JUAN CARLOS ARIAS RENDON Welcome Cocktail Party (Sponsored by Kanal D) March 5 - 6.30pm Al Bushira Restaurant, Hilton Istanbul [email protected] ATV Party (Sponsored by ATV) March 5 - 8.30pm Nomads Restauran in Orkatöy EDITOR: NICOLÁS SMIRNOFF EDITORIAL DIRECTOR: ALEJO SMIRNOFF World TV Consumption Trends / TV dares to reinvent itself March 6 - 10am Conference Area NEWS DIRECTOR: DOMINGO VASSELLATI A close look at the Turkish merchandising marketplace March 6 - 11.30am Conference Area INTERNATIONAL BUSINESS DIRECTOR: FABRICIO FERRARA Developing and co-producing TV content with Latin America March 6 - 2.30pm Conference Area New Business models for Television March 6 - 4.30pm Conference Area MAILED BY SUBSCRIPTION - ONE YEAR, AIR MAIL: TRT Cocktail Party (By invitation only) March 6 - 4.30pm AMERICAS: USD 150 Global Agency Hangover Party (Sponsored by Global Agency) March 6 - 9.30pm Conrad Istanbul, Ballroom REST OF THE WORLD:150 PRENSARIO < 4 > < 3 > PRENSARIO INTERNATIONAL INTERNATIONAL Special Report • Markets BY FABRICIO FERRARA TURKEY: THE NEW TV PICTURE IS TAKING SHAPE Turkish TV market has evolved them to reduce budgets. The international tremendously in the last fi ve years: being trends can be explained through the Turkish traditionally a buying country, nowadays is example: the fact that in-house production has one of the top content exporters in the world. become the darling of the business is no longer To do this report, PRENSARIO has consulted under discussion; however, it is an expensive the main players of the market about activity. Top business issue is now how to deal programming trends, digital development, with growing production costs, which usually international content distribution, etc. grow faster than incomes. This happens due to the macroeconomic The Turkish series have conquered Central situation and the new multimedia competitive and Eastern European countries, as well as environment; in current times with Middle East, Africa and West Asia and are international crises, it happens even more. slowly coming to Asia. In Latin America, for In the short or long term, TV channels lead PELIN DISTAS YASAROGLU, MUHAMMED ZIYAD VAROL, HASAN BOZASLAN, ZEYNEL KOC, instance, Telemundo has recently launched to a crossroads situation. Turkish broadcasters EDITOR IN CHIEF OF KANAL D CONTENT DEPUTY MANAGER, ATV DIRECTOR INTERNATIONAL AT DEPUTY DIRECTOR GENERAL OF TRT the adaptation of Forbidden Love (Kanal have invested so much in production and SAMANYOLU BROADCASTING GROUP D, distributed by Global Agency) as Pasión resources, and business models must be ‘OUR MAIN GOAL IS TO KEEP KANAL ‘EXCEPTED FOR VALLEY OF THE ‘LOCAL SERIES ARE NOT PRODUCED FOR ‘THE RESTRUCTURING STRATEGY ALLOWED Prohibida, which premiered extremely well looked over. D’S LEADING ROLE, BY PROTECTING WOLVES (ATV) AND MAGNIFICENT SALES. THE ACTUAL ADVERTISING MARKET US TO LAUNCH NEW INTERNATIONAL on prime time by the end of January. Despite of the fact that Turkey has a domestic ITS BRAND VALUE AS BEING THE LOVE- CENTURY (STAR TV), THE NEW TREND IS TURKEY, WHICH MEANS THAT THE TV CHANNELS (TRT AVAZ, TRT ARABIC, Because of this, the Turkish product has ad pie of 2 billion dollar (the third largest in MARK TV CHANNEL, AND SUSTAINING IN TURKEY ARE PROGRAMS FOCUSED SERIES THAT ARE PRODUCED HAVE TO MEET TRT TURK) AND CREATE THE NEW NA- become the fastest TV content to expand CEE, after Russia and Poland) the two largest ITS PIONEER POSITION OF INTRODUC- ON COUPLES, SUCH AS GAME SHOWS OR THEIR EXPENSES WITH ADVERTISEMENT TIONAL THEMATIC CHANNELS (TRT KIDS, worldwide. The industry is asking itself if this media groups in the country have experienced ING NEW PROJECTS’. DRESSING COMPETITION PROGRAMS’. FIRST, AND THEN START TO EARN PROFIT’. TRT MUSIC AND TRT NEWS, WHICH HAVE ALL BEEN #1 IN THEIR GENRES’. trend will continue or if it will stop… What what was described above. Kanal D sold in has been happening is that Turkish distributors 2011 its second channel Star TV to Dogus The third channel has been ATV with remained as the leading channel not only on share among AB demographic group, and it started to diversify their catalogues pushing Group, and ATV (owned by Çalık Holding) 14.36%, followed by Samanyolu with 5.11%, market share fi gures, but also as a pioneer in rated as the most watched show of the day’. not only the drama series, but also comedies, went on a crisis and it is on sale since 2011. FOX with 5.08%, Show TV with 4.9%, Kanal content development and win-win deals with ‘In the local market, our main goal is to keep entertainment and formats, among other 7 with 3.19%, Kanaltürk with 1.97% and TV8 key international companies. its leading role in the sector, by protecting genres, which demonstrates that they started to AUDIENCE with 1.09% (total individuals – all day January Pelin Distas Yasaroglu, Editor in Chief, its brand value as being the Lovemark TV understand the market evolution and dynamic. The big piece news of the market is that, 2013, source: TNS). explains to Prensario: ‘During 2012 the two channel of Turkey, and sustaining its pioneer In the domestic market, things are not so since the last quarter of 2012, Kanal D has highlights were the game show My Partner position of introducing new projects to the easy. The strong investments that broadcasters lost its prime time leadership in both “Total THE CHANNELS Knows, which started distribution this Discop market. Apart from the series, Turkish audience have done in the last years obligated some of individuals” and “AB”, which coincided with Kanal D’s position in the local market has West Asia, and Turkish adaptation of ABC/ mostly prefers game shows like The Voice and ththe changes on audience measurement: along Disney’s Revenge. The game show became so Got Talent. So it is distinctly entertainment’. wwith ATV, it has cancelled its agreements with TURKEY: MARKET SHARE, PER CHANNELS successful that we positioned the show to air at ‘We both work with local production AAGB and started with TNS. TOTAL INDIVIDUALS – ALL DAY (JAN. weekend prime time during the season. Among companies and produce new drama series and 2013) The new fi gures showed during January that both total and AB demographic group viewers, game shows on our own. We also continue ttheh leading channel on those strategic slots has TV8 Peace Street from ATV gathered great ratings and beat Kanal 7 the show has responded with high rating scores co-producing with international media two shows: Feriha (on Show TV for two seasons) and the bbeen Star TV —it fi nished in the fi fth position 1.1% Kanal D getting an average of 20% audience share’.
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