Children and Audiovisual Services Status and Trends of Media Use and Availability of Services
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Children and Audiovisual Services Status and Trends of Media Use and Availability of Services Report prepared for the DG COMM of the European Commission by the European Audiovisual Observatory By Deirdre Kevin and Agnes I. Schneeberger April, 2013 2 This report is provided by the European Audiovisual Observatory to the European Commission in the framework of the contract « Service de base dans le cadre du contrat PN 2011-27/16» « Service à la demande couvrant la recherche et l’analyse de données relatives au marché de la télévision en Europe ». The analyses provided in this report are under the editorial responsibility of the European Audiovisual Observatory and do not imply editorial liability of the European Commission. The TV audience data in this report are provided by Eurodata TV Worldwide and their relevant partners and those data are protected by copyright. This report originally contained more detailed audience information provided by Eurodata TV Worldwide and their relevant partners, which were removed due to copyright restrictions. The video online audience data in this report are provided by comScore and those data are protected by copyright. This report originally contained more detailed video online audience data provided by comScore, which were removed due to copyright restrictions. © 2013 European Audiovisual Observatory 3 Table of Contents Table of Contents .................................................................................................................................. 3 List of Tables ......................................................................................................................................... 6 List of Figures...................................................................................................................................... 11 Executive Summary ............................................................................................................................ 12 Introduction.......................................................................................................................................... 17 Part I. Children, media use and access to equipment ........................................................................ 20 1.1 Media use and equipment of children within families .......................................20 1.2 Equipment owned by households with children ....................................................21 1.2.1 German children and access to media equipment and Internet.....21 1.2.2 British children and access to media equipment and Internet.......22 1.2.3 French children and access to media equipment and Internet.......22 1.2.4 Italian children and access to media equipment and Internet ........23 1.3 Equipment owned by children ...............................................................................23 1.3.1 Germany: ownership of media equipment and Internet access .....24 1.3.2 UK: ownership of media equipment and Internet access ...............24 1.3.3 France: ownership of media equipment and Internet access.........25 1.4 Children and media use.........................................................................................27 1.4.1 Germany: media use, internet use, activities and supervision .......27 1.4.2 United Kingdom: media use, Internet use, activities and supervision31 1.4.3 France: media use, Internet use and activities ...............................35 1.4.4 Italy: media use, Internet use and activities....................................37 1.5 Levels of broadband Internet access ....................................................................38 1.6 Children and media effects – an overview of debates.......................................38 PART II. Availability and Distribution of Children’s Audiovisual Services ........................................... 45 2.1 Children’s television: National and International Channels...................................45 2.1.1 Growth and development of the children’s TV channel market .........................45 2.1.2 National television channels for children............................................................46 2.1.3 Foreign National channels for children...............................................................48 2.1.4 Pan-European television channels for children..................................................50 2.1.5 Distribution of Children’s channels on DTT networks ........................................53 4 2.1.6 Pan-European channels that target babies and small children..........................55 2.1.7 Trends regarding audiences for children’s channels (2011)..............................55 2.1.8 An overview of On demand Audiovisual Services for children...........................55 Part III. Television viewing of Children in Europe................................................................................ 62 3.1 The top five television programmes in 2012..........................................................62 3.1.1 Broadcasters and the top five TV programmes ..............................63 3.1.2 Are children watching public service or private television? ............65 3.1.3 Children and news ..........................................................................67 3.1.4 Children, animation, films and animated films ...............................69 3.1.5 The talent show phenomenon ........................................................71 3.1.6 Are children watching home produced or foreign content? ............73 Part IV. Audiovisual online activities of children.................................................................................. 75 4.1 Note on comScore methodology and approach....................................................75 4.1.2 comScore and data on children ......................................................76 4.2 Children and their place in the online audience ....................................................78 4.3 Top categories of online videos for children..........................................................78 4.4 Top online video services......................................................................................79 4.5 Top 20 media outlets online video services .........................................................81 4.6 Viewing of XXX Adult websites by children..........................................................83 4.6.1 Summary.........................................................................................84 Conclusions......................................................................................................................................... 85 Part V. Country Reports ...................................................................................................................... 89 A.1 Austria (AT) ...........................................................................................................90 A.2 Bosnia and Herzegovina (BA)...............................................................................92 A.3 Belgium (BE) .........................................................................................................93 A.4 Bulgaria (BG).........................................................................................................96 A.5 Cyprus (CY)...........................................................................................................98 A.6 Czech Republic (CZ).............................................................................................99 A.7 Germany (DE) .....................................................................................................101 A.8 Denmark (DK) .....................................................................................................104 A.9 Estonia (EE) ........................................................................................................106 A.10 Spain (ES).........................................................................................................108 5 A.11 Finland (FI)........................................................................................................110 A.12 France (FR).......................................................................................................112 A.13 United Kingdom (GB) ........................................................................................115 A.14 Greece (GR)......................................................................................................118 A.15 Croatia (HR) ......................................................................................................119 A.16 Hungary (HU) ....................................................................................................121 A.17 Ireland (IE).........................................................................................................123 A.18 Iceland (IS)........................................................................................................125 A.19 Italy (IT) .............................................................................................................126 A.20 Lithuania (LT) ....................................................................................................128 A.21 Luxembourg (LU) ..............................................................................................130 A.22 Latvia (LV).........................................................................................................131 A.23 Montenegro (ME) ..............................................................................................133