DOCSLIB.ORG

Citizen's Forum Conducted by Opinion Leader Research

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Citizen's Forum Conducted by Opinion Leader Research 5th Floor, Holborn Gate, 330 High Holborn, London WC1V 7QG Tel: 020 7861 3080 Fax: 020 7861 3081 email: [email protected] BBC Governors’ Licence Fee Bid Forum Findings from a one day Citizens’ Forum conducted by Opinion Leader Research on 8 March 2006 Report prepared for: March 2006 Opinion Leader Research contact: Monique Rotik Contents Contents.................................................................................................................................................2 1. Introduction....................................................................................................................................3 1.1 Background..........................................................................................................................3 1.2 Objectives.............................................................................................................................3 1.3 Approach..............................................................................................................................4 2. Executive Summary......................................................................................................................5 3. Main Findings................................................................................................................................7 3.1 General perceptions of the BBC.........................................................................................7 3.2 Knowledge of, and satisfaction with, how the BBC allocates resources...........................8 3.3 Prioritisation amongst existing services..............................................................................9 3.4 Expectations of the BBC in a digital world........................................................................14 3.5 Prioritisation amongst new services..................................................................................14 3.6 Prioritisation amongst combined (existing and new) services.........................................17 3.7 Differences in priorities between different audience sub-groups.....................................21 3.8 Where resources could be saved......................................................................................22 3.9 Views on the resource allocation exercises and impact of the consultation...................23 4. Appendix......................................................................................................................................30 4.1 Forum composition............................................................................................................30 4.2 Forum agenda....................................................................................................................35 4.3 Forum handouts.................................................................................................................45 4.4 Forum voting templates.....................................................................................................55 Opinion Leader Research 2 1. Introduction 1.1 Background The BBC’s vision for a digital future, as endorsed by the Government’s Green Paper in 2005, is for ‘high quality original content and services that will be universally available to everyone, irrespective of age or income’.1 The BBC’s manifesto for the future, ‘Building Public Value’2, outlines a series of proposals for the BBC in lead up to the digital switchover in 2012. The BBC’s plans for building a digital UK includes developing infrastructure, transmitting content and services on mobile devices and via broadband, and providing content on demand to audiences. However, the BBC is also committed to continuing to invest in its existing services, creating British programmes and services which reflect UK culture, values and history, and which are renowned for their quality and range. To achieve these objectives, the BBC has submitted its case to the Government for a new licence fee settlement. The licence fee bid was supported by audience research which showed: § Over 80% said it was important that the BBC develop digital infrastructure and services § 81% believe the licence fee represents good value for money § Over 40% are prepared to pay twice the licence fee or more3 Opinion Leader Research was commissioned to conduct additional research to explore audience preferences and priorities for the allocation of the (increased) licence fee. 1.2 Objectives The specific objectives of the research were to: · Explore how audiences prioritise resource allocation to services, including preferences within existing services, new services and a combination of existing and new · Understand how price/value and other tradeoffs are being made · Examine how audiences are approaching this from both a consumer and citizen perspective · Provide insights into differences between low and high approver groups 1 BBC Press Release: ‘BBC launches case for new licence fee settlement’ (11 October 2005) 2 BBC Report: ‘Building Public Value: Renewing the BBC for a digital world’ 3 Human Capital and MORI research studies Opinion Leader Research 3 1.3 Approach The chosen method was a one-day Citizens’ Forum involving 100 people. This is a unique approach which combines qualitative and quantitative techniques with deliberation to enable citizens to give informed opinions and recommendations on complex issues. The sample size provides a high level of robustness and ability to represent different audience groups. The Forum was held on Wednesday 8th March in London. Participants of the Forum were recruited according to quotas set to reflect the following: § Demographics of the UK population (gender, age, socio-economic grade) § A representative mix of approvers / detractors of the BBC (matching BBC’s tracking data) § National statistics of Internet usage § National statistics of digital TV usage Full sample breakdown is contained in the Appendix. The format of the day included a mix of plenary and smaller table discussions. In the table discussions, participants worked in groups of 10, each with a facilitator. Issues discussed followed an agreed framework. Participants were also periodically convened into plenary sessions to hear general briefings and feed back on the results of their own deliberations. Each participant also had access to an individual voting key pad for a number of resource prioritisation and voting tasks. The results of each vote were relayed back to participants during the day, allowing for further consideration and comment. Opinion Leader Research 4 2. Executive Summary Little knowledge of how the BBC distributes its money across services Coming into the Forum, the majority felt ill-informed about how the BBC distributes its money across its services. In the discussions, audience members expressed their interest in knowing more and felt the BBC for should better publicise their resource allocation decisions. Audience priorities amongst existing services broadly in line with current BBC spend In the first resource allocation task, people were asked to prioritise resources amongst the BBC’s existing services according to how much they value these personally and for society. While results were broadly in line with current BBC spend, there were also some differences: · BBC One was down-weighted compared to current allocation, but it still receives the highest allocation overall · BBC Two received a higher share of spend compared to current allocation, an audience decision designed to achieve greater parity between BBC One and Two · Local/national TV, radio and online were given less spend, reflective of lower priority placed on these services by London audiences · Radio was mainly down – particularly specialist digital stations which are perceived to be of only niche interest · Digital TV by comparison was all up – particularly News 24 · bbc.co.uk was also up-weighted BBC plans for building a digital UK universally endorsed Audience members are understandably mixed in terms of how much they personally know and how confident they feel about a fully digital future. However, people universally endorse the BBC’s plans for building a digital UK, including developing infrastructure and developing new services. They want the BBC to remain at the cutting edge of digital developments. However, high quality programming is of utmost importance to audience members, and they equally want to see the BBC refocus on creating programmes which set the standard for their quality and range (and not to be diverted by its digital plans). Broad agreement with projected distribution of spend across new services Audience members were introduced to a number of proposed new BBC services and asked to prioritise resource allocation amongst these, again by considering the value of the service both personally and to society. No service received less than one point, indicating that all are endorsed to some extent. Key results of this prioritisation exercise were: Opinion Leader Research 5 · Local TV is the only service which was substantially down-weighted, consistent with audience views on existing local services · Digital infrastructure and HDTV also received slightly less than the planned allocation · By contrast, audiences gave more points to On Demand TV and radio and Open Archive Some redistribution from existing to new services In a final voting task, audience members were asked to prioritise resources across existing and new services combined. An interesting result from this exercise is that the
Load more

Recommended publications
  • 17-06-27 Full Stock List Drone
    DRONE RECORDS FULL STOCK LIST - JUNE 2017 (FALLEN) BLACK DEER Requiem (CD-EP, 2008, Latitudes GMT 0:15, €10.5) *AR (RICHARD SKELTON & AUTUMN RICHARDSON) Wolf Notes (LP, 2011, Type Records TYPE093V, €16.5) 1000SCHOEN Yoshiwara (do-CD, 2011, Nitkie label patch seven, €17) Amish Glamour (do-CD, 2012, Nitkie Records Patch ten, €17) 1000SCHOEN / AB INTRA Untitled (do-CD, 2014, Zoharum ZOHAR 070-2, €15.5) 15 DEGREES BELOW ZERO Under a Morphine Sky (CD, 2007, Force of Nature FON07, €8) Between Checks and Artillery. Between Work and Image (10inch, 2007, Angle Records A.R.10.03, €10) Morphine Dawn (maxi-CD, 2004, Crunch Pod CRUNCH 32, €7) 21 GRAMMS Water-Membrane (CD, 2012, Greytone grey009, €12) 23 SKIDOO Seven Songs (do-LP, 2012, LTM Publishing LTMLP 2528, €29.5) 2:13 PM Anus Dei (CD, 2012, 213Records 213cd07, €10) 2KILOS & MORE 9,21 (mCD-R, 2006, Taalem alm 37, €5) 8floors lower (CD, 2007, Jeans Records 04, €13) 3/4HADBEENELIMINATED Theology (CD, 2007, Soleilmoon Recordings SOL 148, €19.5) Oblivion (CD, 2010, Die Schachtel DSZeit11, €14) Speak to me (LP, 2016, Black Truffle BT023, €17.5) 300 BASSES Sei Ritornelli (CD, 2012, Potlatch P212, €15) 400 LONELY THINGS same (LP, 2003, Bronsonunlimited BRO 000 LP, €12) 5IVE Hesperus (CD, 2008, Tortuga TR-037, €16) 5UU'S Crisis in Clay (CD, 1997, ReR Megacorp ReR 5uu2, €14) Hunger's Teeth (CD, 1994, ReR Megacorp ReR 5uu1, €14) 7JK (SIEBEN & JOB KARMA) Anthems Flesh (CD, 2012, Redroom Records REDROOM 010 CD , €13) 87 CENTRAL Formation (CD, 2003, Staalplaat STCD 187, €8) @C 0° - 100° (CD, 2010, Monochrome
    [Show full text]
  • Somerville College Report 12 13 Somerville College Report 12 13
    Somerville College Report 12 13 Somerville College Report 12 13 Somerville College Oxford OX2 6HD Telephone 01865 270600 www.some.ox.ac.uk Exempt charity number 1139440. Oct 2013 Somerville College Report 12 13 Somerville College Contents Visitor, Principal, Academic Report Fellows, Lecturers, Examination Results, 2012-2013 114 Staff 3 Prizes 117 Students Entering The Year in Review College 2012 120 Principal’s Report 10 Somerville Association Fellows’ Activities 16 Officers and Committee 124 Report on Junior Somerville Development Research Fellowships 30 Board Members 127 J.C.R. Report 34 M.C.R. Report 36 Notices Library Report 37 Legacies Update 130 Report from the Events: Dates for the Diary 132 Director of Development 42 Members’ Notes President’s Report 48 Somerville Senior Members’ Fund 50 Life Before Somerville: Suzanne Heywood (Cook, 1987) 51 Gaudies and Year Reunions 58 Members’ News and Publications 61 Marriages 76 This Report is edited by Liz Cooke (Tel. 01865 270632; email Births 77 [email protected]) and Amy Crosweller. Deaths 78 Obituaries 80 Visitor, Principal, Fellows, Lecturers, Staff | 3 Sarah Jane Gurr, MA, (BSc, ARCS, Manuele Gragnolati, MA, (Laurea Visitor, PhD Lond, DIC), Daphne Osborne in lettere Classiche, Pavia, PhD Fellow, Professor of Plant Sciences, Columbia, DEA Paris), Reader in Tutor in Biological Sciences Italian Literature, Tutor in Italian Principal, (until January 2013) Annie Sutherland, MA, DPhil, (MA Richard Stone, MA, DPhil, FIMechE, Camb), Rosemary Woolf Fellow, Fellows, CEng, Professor
    [Show full text]
  • Natural Heritage the Mourne Mountains Key Stage 1&2 Thematic Units Supporting the Areas of Learning and STEM
    Teacher resource Not-on-the-shelf: Natural Heritage The Mourne mountains Key Stage 1&2 Thematic Units Supporting the areas of learning and STEM 1 Contents Section 1 Going up a Understanding 1. What is a mountain? Mountains around the hill, coming Mountains world. down a 2. Making a Mountain out of a... mountain. 3. Mountains! What are they good for? Section 2 My home Understanding 1. My home – The Mournes. The Mournes patch. The 2. My home in the Mournes. mighty Mournes 3. Exploring my home. Section 3 “There’s Understanding 1. The variety of life. Biodiversity. the Biodiversity gold in them 2. The interdependence of things. thar hills” of the Mournes 3. Precious life. Section 4 Resources Introduction Many local children and young people within the Mourne Mountains Landscape Partnership Area are disconnected from the Mountain Landscape that surrounds them. They live in the shadow of them, have to cross or drive round them for school or their social life and yet very few know or understand anything about them. They are a huge element in their lives and yet they are almost unaware of their presence. Through the delivery of this programme we hope to encourage children to look up at the mountains and be reconnected to this essential element of their life, community and heritage. We hope it will enthuse, encourage and empower them to explore the Mournes, discover their majesty and mystery, do something to conserve them and share their experiences with others. The first thing to realise when exploring any upland landscape is that it isn’t just a bunch of rocks and Heather– a barrier to get over– or something to pass through on the way to the seaside; this is a living, breathing, moving, shifting, community of flora and fauna that is constantly growing and dying, feeding and decaying.
    [Show full text]
  • Congress! on Al Record-House '6029
    1928· . CONGRESS! ON AL RECORD-HOUSE '6029 MEMOB:A:.".DUM RELATL"G TO GEORGE WA.SIIIXGTOX ' :UE~IORIAL BUILDING ADJOURNMENT U~TIL SU~DAY It seems very strange that when we are planning to celebrate in 1932' Mr. CURTIS. I move that the Senate adjomn until Sunda.Y - the two hundredth anniversary of Washington's birth we do not con- next at 3 o'clock p. m., the hour fixed for· memorial addresses ider the importance of finishing the George Washington Memorial on the late Senator .To Es of New Mexico. · Building, for which Congress has given the land for the distinct purpose The motion was agreed to; and (at 4 o'clock and 45 minutes of carrying out George Washington's wish as expressed in his lastj p. m.) the Senate adjourned until Sunday, April 8, 1928, at 3 message to Congress, " Promote an institution for the diffusion of o'clock p. m. knowledge." · , Thjs building is. a peoples' building, a place where all national and 1 COI"FIRUATIOXS - international societies can meet. All State conventions pertaining to· ducational matters will be wel'Comed. What is more fitting than to E.recuti1:.e nomination confirmed by the Senate April 5 (legis­ hold this 1932 celebration in this auditorium, where can be seated from lative day ot April ~), 1928 seven to eleven thousand persons? Sevt>ral smallet· halls with a seating1 AMBASSADOR EX'IRAORDIN ARY AKD PLENIPOTENTIARY capacity from 500 to 2,500. A banquet ball seating 900. The people .Jo. eph C. Grew to be ambassador extraordinary and pleni­ should be roused to the importance of completing this building.
    [Show full text]
  • Nhbs Annual New and Forthcoming Titles Issue: 2006 Complete January 2007 [email protected] +44 (0)1803 865913
    nhbs annual new and forthcoming titles Issue: 2006 complete January 2007 www.nhbs.com [email protected] +44 (0)1803 865913 The NHBS Monthly Catalogue in a complete yearly edition Zoology: Mammals Birds Welcome to the Complete 2006 edition of the NHBS Monthly Catalogue, the ultimate buyer's guide to new and forthcoming titles in natural history, conservation and the Reptiles & Amphibians environment. With 300-400 new titles sourced every month from publishers and Fishes research organisations around the world, the catalogue provides key bibliographic data Invertebrates plus convenient hyperlinks to more complete information and nhbs.com online Palaeontology shopping - an invaluable resource. Each month's catalogue is sent out as an HTML Marine & Freshwater Biology email to registered subscribers (a plain text version is available on request). It is also General Natural History available online, and offered as a PDF download. Regional & Travel Please see our info page for more details, also our standard terms and conditions. Botany & Plant Science Prices are correct at the time of publication, please check www.nhbs.com for the latest Animal & General Biology prices. Evolutionary Biology Ecology Habitats & Ecosystems Conservation & Biodiversity Environmental Science Physical Sciences Sustainable Development Data Analysis Reference Mammals Go to subject web page The Abundant Herds: A Celebration of the Sanga-Nguni Cattle 144 pages | Col & b/w illus | Fernwood M Poland, D Hammond-Tooke and L Voigt Hbk | 2004 | 1874950695 | #146430A | A book that contributes to the recording and understanding of a significant aspect of South £34.99 Add to basket Africa's cultural heritage. It is a title about human creativity.
    [Show full text]
  • In the Beginning
    In the Beginning The first five years of the Skeptic Edited by Barry Williams The Original Aims of Australian Skeptics * To investigate claims of pseudoscientific, paranormal and similarly anomalous phenomena from a responsible, scientific point of view. * To publicise the results of these investigations and, where appropriate, to draw attention to the possibility of natural and ordinary explanations of such phenomena. * To accept explanations and hypotheses about paranormal occurrences only after good evidence has been adduced, which directly or indirectly supports such hypotheses. * To encourage Australians and the Australian news media to adopt a critical attitude towards paranormal claims and to understand that to introduce or to entertain a hypothesis does not constitute confirmation or proof of that hypothesis. * To stimulate inquiry and the quest for truth, wherever it leads. These aims will be pursued by: * Establishing a network of people interested in critically examining claims of the paranormal, * Publishing a periodical, the Skeptic and distributing relevant information. * Publishing articles, monographs and books that examine claims of the paranormal. * Maintaining a library. * Preparing a bibliography of relevant published material. * Encouraging and commissioning research by objective and impartial inquirers. * Conducting meetings, seminars and conferences. * Acting as a public information resource by making informed members and relevant expertise available to the news media and other interested groups. The skeptical attitude involves: * Seeking all relevant evidence concerning any extraordinary or putative paranormal event, claim or theory. * Keeping an open mind and not rejecting paranormal claims a priori. * Refusing to accept as true theories and explanations for which there is insufficient or ambiguous evidence and recognising that withholding belief is a preferable position to accepting claims for which there is insufficient evidence.
    [Show full text]
  • Nest Record News April 2005.PMD
    A newsletter for supporters of the NEST RECORD SCHEME, forming part of the BTO’s Integrated Population Monitoring programme funded by a partnership of the British Trust for Ornithology and the Joint Nature Conservation Committee (on behalf of English Nature, Scottish Natural Heritage, the Countryside Council for Wales, and the Environment & Heritage Service in Northern Ireland). June 2005 Number 21 Nest Record Scheme in full flight Welcome to the 21st edition of Nest Record News. As you’ll see heavily at Swanwick for the second year running, with the once you delve inside, the Nest Records Unit has had another very BTO’s prestigious Tucker Medal awarded to David Warden eventful year and 2005 finds the NRS in very rude health. The for his important contributions to the NRS and to other BTO only downside of having so much to write about is that it takes so schemes and four other nest recorders speaking at the very long to write about it, so apologies to everybody for the extended well-attended Nest Records Meeting (see page 15). incubation period of this newsletter! Another great aspect of the 2004 season was the number of recorders who responded to our request for Nest Record News articles. As a result, this edition is packed with information Number of nest records received 1939 about nest finding techniques, novel breeding habitats and to 2004 unusual nest sites all provided by the experts – you. Thanks very much to everyone who contributed and if their efforts 50000 have inspired other recorders to put pen to paper, please send articles for future editions of NRN to the Nest Records Unit at the usual address.
    [Show full text]
  • Stuart Little
    STUART LITTLE Applause Series Curriculum Guide March 28, 2014 Dear Teachers, GUIDE CONTENTS Thank you for joining us for the Applause Series presentation of Stuart Little based on the classic tale by E.B. White, with About Des Moines Performing Arts illustrations by Garth Williams. Stuart Little tells the surprising Page 3 story of a most unusual mouse who happens to be born into an ordinary New York family. All the charm, wisdom, and joy of E. B. Going to the Theater and White’s classic novel are brought to life as the Theater Etiquette mild-mannered Stuart learns to survive in his super-sized Page 4 world of humans and discovers the true meaning of family, loyalty and friendship. Civic Center Field Trip Information for Teachers We thank you for sharing this very special Page 5 experience with your students and hope that this study guide helps you connect the Vocabulary performance to your in-classroom curriculum Pages 6 in ways that you find valuable. In the following pages, you will find contextual About the Performance information about the performance and Page 7 related subjects, as well as a variety of discussion questions and assessment About Dallas Children’s Theater activities. Some pages are Page 8 appropriate to reproduce for your students; others are About the Author and the Illustrator designed more specifically Pages 9 with you, their teacher, in mind. As such, we hope The People Behind the Production that you are able to “pick and Page 10 choose” material and ideas from the study guide to meet your class’s unique needs.
    [Show full text]
  • Stories of Natural History Film-Making from the BBC
    Networks of Nature: Stories of Natural History Film-Making from the BBC Gail Davies Thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy Submitted 1997 Awarded 1998 University College London Gail Davies Phd: Networks of nature Abstract In May 1953 the first natural history television programme was broadcast from Bristol by naturalist Peter Scott and radio producer Desmond Hawkins. By 1997 the BBC's Natural History Unit has established a global reputation for wildlife films, providing a keystone of the BBC's public service broadcasting charter, playing an important strategic role in television scheduling and occupying a prominent position in a competitive world film market. The BBC's blue-chip natural history programmes regularly bring images of wildlife from all over the globe to British audiences of over 10 million. This thesis traces the changing aesthetics, ethics and economics of natural history film-making at the BBC over this period. It uses archive material, interviews and participant observation to look at how shifting relationships between broadcasting values, scientific and film-making practices are negotiated by individuals within the Unit. Engaging with vocabularies from geography, media studies and science studies, the research contextualises these popular representations of nature within a history of post-war British attitudes to nature and explores the importance of technology, animals and conceptions of the public sphere as additional actors influencing the relationships between nature and culture. This history charts the construction of the actor networks of the Natural History Unit by film- makers and broadcasters as they seek to incorporate and exclude certain practices, technologies and discourses of nature.
    [Show full text]
  • Political History of Nevada
    POLITICAL HISTORY OF NEVADA (TWELFTH EDITION) Issued by BARBARA K. CEGAVSKE Nevada Secretary of State Produced jointly with the Research Division of the Legislative Counsel Bureau iii TABLE OF CONTENTS Page Introduction .............................................................................................................. 1 Acknowledgments .................................................................................................2 Dedications .............................................................................................................4 Present Constitutional Offi cers and Duties ..................................................... 17 Secretaries of State, 1861–Current ................................................................... 28 2015 Legislative Leadership ............................................................................... 31 2016 Supreme Court and Appellate Court .......................................................33 Chapter 1: Politics in Nevada, Circa 2016 Nevada: A Brief Historiography .......................................................................37 Cheers! Nevada Statehood Celebrations Th rough the Years ........................ 40 Th e “First Friend”: Th e Political Bond of Ronald Reagan and Paul Laxalt ........................................................................................................45 Nevada Senators Historically Wield National Political Power ......................49 Nevada and the Federal Estate ...........................................................................52
    [Show full text]
  • Terris All Gold
    Leeds Student Friday, F www.leedsstudent.org.uk Terris all Knowin' Owain gold But does the NUS They're not NME's, President know what they're ours we want? juice pages 1243 space pages 15 Housing con men hit campus Fraudsters impersonate Unipol officials to con house-hunters STUDENTS have been approached in the street by men pretending to be from a Unipol registered property manager. One group of students was approached at Leeds University's Parkinson steps by a man in a suit. who asked them it they were looking for a Unipol standard property. He then attempted to direct them to a non-Unipol agent. Another group was similarly approached in Headingley Lane. Steve Chippendale. Unipol's Code of Standards Officer, issued a general warning to students not to be taken in by these men. He said: "I urge students to check with Unipol whether agents are registered with us. 'These particular agents are not signed up to our Code of Standards. Please phone us or drop into the race if you are [insure." Steve is concerned that such acus ities will coerce students into signing for properties prematurely. He said: "These heavy handed tactics have been used in previous years and we do not want students to sign up for properties under false pretenses." He also stressed that most Unipol agents only advertise after March I. when their official list is published. Unipol could not name the agent involved, as the only concrete evidence they have at the moment is students phoning to complain about their experiences.
    [Show full text]
  • The Girl with the Parrot on Her Head by Daisy Hirst (Walker) a Picture Book About Friendship and Fears That Demonstrates Subtle Psychological Awareness
    The Girl with the Parrot on her Head by Daisy Hirst (Walker) A picture book about friendship and fears that demonstrates subtle psychological awareness. Left bereft when her friend moves away, Isabel organises her life in boxes. ‘She had a system.’ However, not everything will fit in its box so she seeks a bigger one. The discovery of such a box and its contents brings the story full circle and gives it a satisfying shape. Throughout the book the red parrot that usually perches on Isabel’s head provides a stable and comforting component in her life. Splashes of red and shades of blue and brown are the strongest elements in Daisy Hirst's colour palette which, combined with creative use of whitespace and a deceptively child-like drawing style, give the illustrations a very distinctive feel. Overall learning aims of this teaching sequence: . To think and talk confidently about their response to the book, using prediction, asking questions, making connections with their own experience . To think about the story meanings conveyed in the illustrations . To enjoy listening to, responding to and using spoken and written language in play and learning . To explore the story through collaborative play, critical thinking, role-play and storytelling . To use language to imagine and recreate roles and experiences . To deepen understanding of the world through a fictional text . To develop sustained story making and storytelling . To write for meaning and purpose in a variety of narrative and non-narrative forms This teaching sequence is designed for a Nursery or Reception Class and was written specifically for CLPE’s Planning Creatively Around a Text in the Early Years course.
    [Show full text]