Of Jews and Jewish Thinking in American Social Science
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The Morality and Political Antagonisms of Neoliberal Discourse: Campbell Brown and the Corporatization of Educational Justice
International Journal of Communication 11(2017), 3030–3050 1932–8036/20170005 The Morality and Political Antagonisms of Neoliberal Discourse: Campbell Brown and the Corporatization of Educational Justice LEON A. SALTER1 SEAN PHELAN Massey University, New Zealand Neoliberalism is routinely criticized for its moral indifference, especially concerning the social application of moral objectives. Yet it also presupposes a particular moral code, where acting on the assumption of individual autonomy becomes the basis of a shared moral-political praxis. Using a discourse theoretical approach, this article explores different articulations of morality in neoliberal discourse. We focus on the case of Campbell Brown, the former CNN anchor who reinvented herself from 2012 to 2016 as a prominent charter school advocate and antagonist of teachers unions. We examine the ideological significance of a campaigning strategy that coheres around an image of the moral superiority of corporatized schooling against an antithetical representation of the moral degeneracy of America’s public schools system. In particular, we highlight how Brown attempts to incorporate the fragments of different progressive discourses into a neoliberalized vision of educational justice. Keywords: neoliberalism, discourse, media, public education, charter schools, unions Neoliberalism is routinely criticized for its moral indifference, especially concerning the social application of moral objectives. Davies (2014) suggests that “neoliberalism has sought to eliminate normative judgment from public life to the greatest possible extent” (p. 8) by subordinating ethical concerns to putatively objective market measures. Hay (2007) ties neoliberalism to discourses that disparage the notion of the common good, because of the axiomatic rational choice assumption that the pursuit of self- interest is the only meaningful diagnostic of human action. -
The Morality and Political Antagonisms of Neoliberal Discourse: Campbell Brown and the Corporatization of Educational Justice
International Journal of Communication 11(2017), 3030–3050 1932–8036/20170005 The Morality and Political Antagonisms of Neoliberal Discourse: Campbell Brown and the Corporatization of Educational Justice LEON A. SALTER1 SEAN PHELAN Massey University, New Zealand Neoliberalism is routinely criticized for its moral indifference, especially concerning the social application of moral objectives. Yet it also presupposes a particular moral code, where acting on the assumption of individual autonomy becomes the basis of a shared moral-political praxis. Using a discourse theoretical approach, this article explores different articulations of morality in neoliberal discourse. We focus on the case of Campbell Brown, the former CNN anchor who reinvented herself from 2012 to 2016 as a prominent charter school advocate and antagonist of teachers unions. We examine the ideological significance of a campaigning strategy that coheres around an image of the moral superiority of corporatized schooling against an antithetical representation of the moral degeneracy of America’s public schools system. In particular, we highlight how Brown attempts to incorporate the fragments of different progressive discourses into a neoliberalized vision of educational justice. Keywords: neoliberalism, discourse, media, public education, charter schools, unions Neoliberalism is routinely criticized for its moral indifference, especially concerning the social application of moral objectives. Davies (2014) suggests that “neoliberalism has sought to eliminate normative judgment from public life to the greatest possible extent” (p. 8) by subordinating ethical concerns to putatively objective market measures. Hay (2007) ties neoliberalism to discourses that disparage the notion of the common good, because of the axiomatic rational choice assumption that the pursuit of self- interest is the only meaningful diagnostic of human action. -
Durkheim and Organizational Culture
IRLE IRLE WORKING PAPER #108-04 June 2004 Durkheim and Organizational Culture James R. Lincoln and Didier Guillot Cite as: James R. Lincoln and Didier Guillot. (2004). “Durkheim and Organizational Culture.” IRLE Working Paper No. 108-04. http://irle.berkeley.edu/workingpapers/108-04.pdf irle.berkeley.edu/workingpapers Durkheim and Organizational Culture James R. Lincoln Walter A. Haas School of Business University of California Berkeley, CA 94720 Didier Guillot INSEAD Singapore June , 2004 Prepared for inclusion in Marek Kocsynski, Randy Hodson, and Paul Edwards (editors): Social Theory at Work . Oxford, UK: Oxford University Press. Durkheim and Organizational Culture “The degree of consensus over, and intensity of, cognitive orientations and regulative cultural codes among the members of a population is an inv erse function of the degree of structural differentiation among actors in this population and a positive, multiplicative function of their (a) rate of interpersonal interaction, (b) level of emotional arousal, and (c) rate of ritual performance. ” Durkheim’ s theory of culture as rendered axiomatically by Jonathan Turner (1990) Introduction This paper examines the significance of Emile Durkheim’s thought for organization theory , particular attention being given to the concept of organizational culture. We ar e not the first to take the project on —a number of scholars have usefully addressed the extent and relevance of this giant of Western social science for the study of organization and work. Even so, there is no denying that Durkheim’s name appears with vast ly less frequency in the literature on these topics than is true of Marx and W eber, sociology’ s other founding fathers . -
In Remembrance of Our Colleague Paul Rabinow Aihwa Ong, April 9, 2021
In Remembrance of Our Colleague Paul Rabinow Aihwa Ong, April 9, 2021 Over the course of a highly productive and wide-ranging career, Paul Rabinow left a permanent mark of distinction on our department. To anthropologists the world over, his name was synonymous with Berkeley Anthropology. Although he never held office beyond a brief stint as department chair, Rabinow was well respected across campus. He made anthropological inquiry critically relevant to disciplines such as French Studies, Philosophy, English, Urban Studies, History and the Biological Sciences. His writings on the formation of modern subjectivity and its ethical quandaries, the predicament of contemporary times and re-engineering of life make a distinctive contribution to the human sciences. Paul attended the University of Chicago and was mentored by Clifford Geertz. But in the midst of the intensification of the Vietnam War, Paul blazed his own trail. What can Anthropology contribute besides the study of diverse cultures? Shouldn't anthropology pose philosophical questions about what it means to be human, in these exceptional times? Viewing himself as a rooted cosmopolitan, Rabinow brought a new sophistication and energy to anthropological inquiry that participates in broad conversations about contemporary modes of living and life forms. Reflections on Fieldwork Paul's Reflections on Fieldwork in Morocco -- published in 1977, the year he was hired by Berkeley -- triggered a minor earthquake in Anthropology. As an unprecedented enactment of the distinct vicissitudes of field research, the book raised uncomfortable questions about the making of ethnographic knowledge. Rabinow argues that our observations emerge from the dialogic interaction between informant and anthropologist. -
The Linguistic Features and Persuasion Techniques in Marlboro Cigarette Advertisement Slogans
PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI THE LINGUISTIC FEATURES AND PERSUASION TECHNIQUES IN MARLBORO CIGARETTE ADVERTISEMENT SLOGANS A SARJANA PENDIDIKAN THESIS Presented as Partial Fulfillment of the Requirements to Obtain the Sarjana Pendidikan Degree in English Language Education By Astriyani Sulistyowati Student Number: 111214161 ENGLISH LANGUAGE EDUCATION STUDY PROGRAM DEPARTMENT OF LANGUAGE AND ARTS EDUCATION FACULTY OF TEACHERS TRAINING AND EDUCATION SANATA DHARMA UNIVERSITY YOGYAKARTA 2017 PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI THE LINGUISTIC FEATURES AND PERSUASION TECHNIQUES IN MARLBORO CIGARETTE ADVERTISEMENT SLOGANS A SARJANA PENDIDIKAN THESIS Presented as Partial Fulfillment of the Requirements to Obtain the Sarjana Pendidikan Degree in English Language Education By Astriyani Sulistyowati Student Number: 111214161 ENGLISH LANGUAGE EDUCATION STUDY PROGRAM DEPARTMENT OF LANGUAGE AND ARTS EDUCATION FACULTY OF TEACHERS TRAINING AND EDUCATION SANATA DHARMA UNIVERSITY YOGYAKARTA 2017 i PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI ヽ И Sαげα4α Pθ ″グ′どJttη″Thcsis On THE LINGUISTIC FEATURES AND PERSUAS10N TECHNIQUESIN MARLBORO CIGARETT逸 ADVERTISEMENT SLOGANS By Astriyani Sulistyowati Student Number: 11121416l Approved by Carla Sih Prabandtti,S.Pd.,M.Hum. Date: 10 May 2AI7 ― ― ― PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI DEDICATION PAGE Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful. (Herman Cain) If there is no struggle, there is no progress. (Frederick Douglass) We all make mistakes, have struggles, and even regret things in our past. But you’re not your mistakes, you’re not your struggles, and you are here right now with the power to shape your day and your future. -
Shadows in the Field Second Edition This Page Intentionally Left Blank Shadows in the Field
Shadows in the Field Second Edition This page intentionally left blank Shadows in the Field New Perspectives for Fieldwork in Ethnomusicology Second Edition Edited by Gregory Barz & Timothy J. Cooley 1 2008 1 Oxford University Press, Inc., publishes works that further Oxford University’s objective of excellence in research, scholarship, and education. Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne Mexico City Nairobi New Delhi Shanghai Taipei Toronto With offices in Argentina Austria Brazil Chile Czech Republic France Greece Guatemala Hungary Italy Japan Poland Portugal Singapore South Korea Switzerland Thailand Turkey Ukraine Vietnam Copyright # 2008 by Oxford University Press Published by Oxford University Press, Inc. 198 Madison Avenue, New York, New York 10016 www.oup.com Oxford is a registered trademark of Oxford University Press All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of Oxford University Press. Library of Congress Cataloging-in-Publication Data Shadows in the field : new perspectives for fieldwork in ethnomusicology / edited by Gregory Barz & Timothy J. Cooley. — 2nd ed. p. cm. Includes bibliographical references and index. ISBN 978-0-19-532495-2; 978-0-19-532496-9 (pbk.) 1. Ethnomusicology—Fieldwork. I. Barz, Gregory F., 1960– II. Cooley, Timothy J., 1962– ML3799.S5 2008 780.89—dc22 2008023530 135798642 Printed in the United States of America on acid-free paper bruno nettl Foreword Fieldworker’s Progress Shadows in the Field, in its first edition a varied collection of interesting, insightful essays about fieldwork, has now been significantly expanded and revised, becoming the first comprehensive book about fieldwork in ethnomusicology. -
Figurations of Modernity
Conventional wisdom holds that globalisation Vincent Houben, has made the world more modern, not less. But Mona Schrempf (eds.) how has modernity been conceived of in colonial, postcolonial, and post-revolutionary worlds? In Figurations of Modernity, an international team of scholars probe how non-European worlds have become modern ones, from the perspective of a broad range of societies around the globe. From Figurations of Modernity vocational education in Argentina to secular mo- of Modernity Figurations rality in Tibet, from the construction of heroes in Central Asia to historical memory in Nigeria, this Global and Local Representations comprehensive volume reckons with the legacy of empire in a globalising world. in Comparative Perspective Houben, Schrempf: campus www.campus.de campus HKS 42 K HKS 07 K Contents Introduction: Figurations and Representations of Modernity .......................... 7 Vincent Houben and Mona Schrempf Colonial and Modern Spaces Representations of Modernity in Colonial Indonesia..................................... 23 Vincent Houben Performing the Metropolitan habitus: Images of European modernity in cross-cultural encounters in nineteenth century Eastern Africa ................................................................................... 41 Michael Pesek Becoming Modern through Education Modern Indians: the Training of Indigenous Teachers in Post-Revolutionary Mexico ....................................................................... 67 Eugenia Roldán Vera Representations of Modernisation and -
Investigating the Impacts of Adjoining Wet Days on the Distribution Of
GADING BUSINESS AND MANAGEMENT JOURNAL Volume 17, Number 1, 1-17, 2013 The Use of Weasel Words as Disclaimers in Superiority Claims 1Kamisah Ariffin, 2Azlini Razali, 3Khairunisa Nikman, 4Norzie Diana Baharum & 5Rahimah Abd Wahab 1,2,3,4,5 Academy of Language Studies, Universiti Teknologi MARA (Pahang) Bandar Tun Abdul Razak Jengka, Pahang e-mail: [email protected], [email protected], [email protected], [email protected], [email protected] Abstract Issues reported in the news regarding the false claims of products, particularly beauty and health products, suggest that consumers may have been misled and deceived by the claims made by the advertisements on the products. Data from a study on the print advertisements on the local complementary and alternative medicines in Malaysia show that the most frequently used technique in claiming the superiority of these products is the use of weasel words. These words are able to make the products more appealing to the consumers. However, consumers may not realize that weasel words are empty words that function as modifiers to qualify the claim. In fact, the words are cleverly used to negate the claim or as disclaimers to the claim. This paper focuses on the use of these words in advertisements in the local CAM print advertisements in Malaysia with the aim of educating consumers of the advertisers’ trick of the trade. Using Mallery’s framework of the types of weasel words (words of action, words of comparison, words of possibility, and words of illusion of strength), the analysis indicates the presence of 527 weasel words in the 157 advertisements examined, with the action words being the most commonly used. -
On the Ethics and Practice of Contemporary Social Theory: from Crisis Talk to Multiattentional Method
Dialect Anthropol (2010) 34:305–324 DOI 10.1007/s10624-009-9141-6 On the ethics and practice of contemporary social theory: from crisis talk to multiattentional method Dominic Boyer Published online: 13 February 2010 Ó Springer Science+Business Media B.V. 2010 Abstract Using an approach derived from the anthropology and sociology of knowledge, this article explores the historical emergence of European social theory and its contemporary place in the human sciences. I direct ethnographic attention to a sense of crisis or impasse in social theory’s capacity to frame and to analyze the complexity of contemporary relations in the world. By reanalyzing this crisis talk as a phenomenological reaction to the growing (sub)specialization of social theory, I offer a new way of thinking about social theory in terms of specialized analytical attentions. I also suggest how we can move from crisis talk to a new ethics of theoretical complementarity, inspired by Dilthey, which I term ‘‘multiattentional method.’’ Keywords Anthropology of knowledge Social life of theory Crisis discourse Ethics Attention Phenomenology Para-ethnography Dilthey Scenes from a ‘crisis in theory’ Head grasped firmly between his hands, a prominent political scientist interrupts the discussion at Cornell University’s Mellon Humanities Seminar in an act of professed desperation. ‘‘Please, I’m having a lot of trouble following the discussion here; perhaps one of you could explain to me what you mean by ‘theory,’ what do humanists mean by ‘theory,’ what is its purpose? I have a feeling that what you and I mean by ‘theory’ are very different.’’ The question is startling. -
Why Ads Work
Why Ads Work Suite 301 641 W. Lake Street Chicago, IL 60661 P 80A0.634.4941 F 800.998.0854 [email protected] www.learningseed.com Why Ads Work Page i of 8 Why Ads Work Legal Niceties The Video Copyright © 1996 Learning Seed. This video program is protected under U.S. copyright law. No part of this video may be reproduced or transmitted by any means, electronic or mechanical, without the written permission of the Publisher, except where permitted by law. This Teaching Guide Copyright © 1996 Learning Seed. This teaching guide is copyrighted according to the terms of the Creative Commons non-commercial license (http://creativecommons.org/licenses/by-nc/2.5/ ). It may be reproduced, in its part or its entirety, for classroom use. No part of this guide may be reproduced for sale by any party. You are free: • to copy, distribute, display, and perform the work. • to make derivative works. Under the following conditions: • Attribution. You must attribute the work to Learning Seed. • Noncommercial. You may not use this work for commercial purposes. • For any reuse or distribution, you must make clear to others the license terms of this work. • Any of these conditions can be waived if you get permission from the copyright holder. Learning Seed Catalog and ISBN Numbers Our Guarantee DVD LS-1199-96-DVD ISBN 1-55740-925-0 Please contact us with any questions or concerns at: VHS LS-1199-96-VHS ISBN 0-917159-46-2 Learning Seed Suite 301 641 W. Lake Street Chicago, IL 60661 P 800.634.4941 F 800.998.0854 [email protected] www.learningseed.com Why Ads Work Page ii of 8 The Program Summary The most important words in advertising are the ones you don't see or hear. -
“Assembling Ethics in an Ecology of Ignorance” Paul Rabinow UC
“Assembling Ethics in an Ecology of Ignorance” Paul Rabinow UC Berkeley Anthropology [Presented as the closing plenary lecture of the First Conference on Synthetic Biology, held 10-12 June 2004 at MIT; the transcription below was provided by the speaker. The text was quickly reformatted in order to reduce encoded file size – DE] ♦An Ecology of Ignorance. The German sociologist Niklas Luhmann, in a book of essays entitled Observations on Modernity, provides acute reflections on: how does the future appear? What is its’ modality? And how should a social analyst observe this process? The quick answers are: The future appears as a contingent set of possibilities about which decisions are demanded. Decisions are demanded because the future appears as something about which we must do something (remembering that non-action is an action, not choosing is a choice). Social analysis consists in observing observers observing. What is observed in the genomics world are trend-spotters, spin-specialists, advisers, facilitators, counselors, ethicists, cultural critics of science and technology and an occasional anthropologist. This manner of posing things foregrounds the legitimacy of expertise as both necessary and dubious. That is to say, as problematic. However, if we can’t depend on experts, then what should we do? Or, said another way, in addition to experts, whom? I. Mode. In an essay entitled “Describing the Future,” Luhmann addresses the issue of what form the future is being given today as well as what forms predictions about it take, in a society that understands itself to be ever-accelerating. Although our times abound in futurologists, prophets, and prognosticators, it is hard to take them seriously as we actually have very little sense of what a future not yet visible in the present would look like in any detail. -
Advertising and Language Manipulation
Diversité et Identité Culturelle en Europe ADVERTISING AND LANGUAGE MANIPULATION Cristina-Maria PRELIPCEANU The Bucharest Academy of Economic Studies [email protected] Abstract: Research has revealed that much of what happens in our minds as a result of language use is still hidden from our conscious awareness. Advertisers know this phenomenon better. They use the manipulation of language to suggest something about their products without directly claiming it to be true. Although the advertisers use colours, symbols, and imagery in advertisements, “the most direct way to study ads is through an analysis of the language employed” as all the other aspects are meant to reinforce the language message. Ads are designed to have an effect on consumers while being laughed at, belittle and all but ignored. Some modern advertisements appear to be almost dissuading consumers from the product – but this is just a modern technique. This paper is going to analyze a series of language techniques used by advertisers to arrest our attention, to arouse our interest, to stimulate desire for a product and ultimately to motivate us to buy it. Once we become familiar with the language strategies used in advertising messages we will be more able to make our own buying decisions. Key-words: Advertising, language, manipulation, claims, techniques. Advertising and ethical issues The last decade has witnessed a lot of discussions on the moral dimension of marketing and advertising. According to Thorson and Duffy (2011), the backbone of marketing advertising theories is based on the notion of the sovereign consumer and it is obvious that marketing and advertising practices abound in discourses about consumer sovereignty.