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Street Fare Street Eats — Your Students Are Around the World Hungry for It with Street food: It’s fun, tasty, trendy, cheap, adventurous, and meant to be eaten on the fly. Does that sound like something your students would like?

Trend-watchers as diverse as Time magazine and the National Association have forecast a bright future in mainstream foodservice for ethnic street fare. The San Francisco-based Center for Culinary Development, in its Trend Mapping Report get recipe on Hand-Held , singled out such Lasagna featuring classic global street foods as , LEAN ® Grilled paletas (Mexican frozen fruit pops), Lasagna with Sun Dried Tomatoes (a -rice , beloved in the culture of ), and the Chinese steamed buns The award-winning foodservice at the known as bao as the Next Big Thing. University of Massachusetts Amherst includes a number of options From vibrant global food markets to meant to cater to demand for variety seasonal country fairs, the world is full of and grab-and-go convenience. These interesting street food—and all of it is easy include: Star Asian Street Food to bring indoors. In fact, street food makes at the Bluewall Eatery; a Japanese perfect sense in a college and university bar at Berkshire Dining Commons; and setting, whether a regular station, part of a , Taj Mahal rotating cycle menu, mobile cart program, , and Zane’s Noodle Bowl or a special “street fare” promotion. Ethnic at the Hatch . Other choices street food meets the demands of an range from Vietnamese noodle soup Midwest Loaded Coney and increasingly diverse student population, as at Worcester Dining Commons to dim Southern Slaw Dog featuring -MATE® Chili well as a desire for fun, variety, and flavor. sum in the dining halls get recipe with and CHEF-MATE Sharp Street food also tends to be low in food cost, At the University of Washington, in Cheddar Sauce easy on portion size and waste, and a perfect Seattle, the Housing and Food Services vehicle for promotion and marketing. Here department operates several food trucks are some examples of what colleges across designed to serve as satellite locations the country are doing with street food: while the mainstay Husky Den is being FACT: remodeled. These include Sigano’s (authentic street and sides); Red The majority of students Square BBQ; Hot Dawg’s; and Motosurf like to experiment with new (Hawaiian plate ) ; Italian, Chinese, Ted’s, located in the Kanbar Campus Spanish, and Japanese Center at the University of Philadelphia, a Parkhurst Dining Services account, offerings are among the get recipe features a weekly changing menu of such most appealing to them. Jambalaya featuring global street foods as pierogies, chicken STOUFFER’S® Creole-Style Jambalaya and and rolls - Technomic 2010 MINOR’S® Roasted Flavor Concentrate 2 MIX 2011 How To . . . Around the World Lasagna Cupcakes with Street Food

Many of the most popular street foods take the form of , rolls, , stuffed pies, , and other easy-to- The most iconic Mexican street foods are 1 eat hand-helds, along with specialties like antojitos, or corn-based in all their diversity. The great beauty of many of these STEP 1 Lay out puff ; cut into and noodle soups, , and 4 1/4-inch squares and use to line muffin . Apart from the more familiar Mexican-style street foods is that they are tin cups. hot dogs, cones, and tacos we nearly infinitely adaptable to mix-and- all know and love, consider these enticing match fillings and toppings, so it’s easy options: to turn a program into a or offering. India –a “little boat” of Indian street food revolves around the , dough that’s fried or griddled, then a made from fried or griddled dough filled with various fillings and/or . 2 –also known as , these Some of the most popular chaat include STEP 2 Transfer squares of precut, thawed dumplings, , turnovers, , and “little ones” of thick corn dough are STOUFFER’S® Lasagna into lined muffin tins. . Many of them are vegetarian. griddled and split like a pita, then filled with , shredded , and cheese, are patties made from lentil and fresh and rice , poured into a mold and steamed, then served with condiments –corn stacked and like and sambar (red layered or folded around cheese, beans, cooked with , , , meat, and other fillings, which are then and other seasonings) griddled, fried, or baked until the fillings are hot and the cheese melts Dosas are made with seasoned, 3 fermented rice and lentil batter, Tamales– corn dough wrapped STEP 3 Fold dough over top of lasagna out into a pan and cooked until they in a dried corn husk around some sort to cover.

Midwest Loaded Coney and are crisp but still pliable. The of a filling, which is layered in a pot and Southern Slaw Dog featuring can be served as-is, cooked with other steamed CHEF-MATE® Hot Dog Chili Sauce ingredients like and chiles, or with Beef and CHEF-MATE Sharp –“little tacos,” a small tortilla rolled around a filling. Uttapam is the Sauce rolled cigar-style around a filling and same as a dosa, except that it is served then fried until crisp open-faced –are Mexico’s answer to the and are two of the more . Like many worldly well-known Indian-style finger foods. 4 sandwiches, the ’s character The - fritters known as depends a lot on the bread—in this case STEP 4 Sprinkle with grated cheese. pakora can be filled with vegetables like an oblong crusty white sandwich cauliflower, onions, , , roll called a or . Tortas can fresh cheese, or lentils, as well as be served hot or cold, and filled with chicken. are similar, except the everything from marinated or carne fillings are stuffed into little turnovers asada, , and cheese, to fried , and then fried, and more often include , grilled chicken breast, or minced meat or fish , and

For the entire collection of 10 Street Food Fare recipes, visit NestleProfessional.com/StreetFood by 12/31/11, register for get recipe 3 NestleProfessional.com and follow the easy download instructions. FAIR IS FARE

Festivals and county fairs are a great source of inspiration for street fare—if you Put On Your Own don’t believe it, just Google “Wisconsin County Fair.”

1. Regional Hot Dog Favorites get recipe “Street Food Fair” 2. Cream Puffs

Beef and Phó featuring 3. Candy Apples MINOR’S® Beef Base Southeast 4. Legs 5. Cupcakes, Brownies, and Other is known throughout the is a type of pancake from “Indy” world for its vibrant street food culture. and Malaysia, made with a 6. Ice Cream Novelties Though the Vietnamese noodle soup flavorful fat like (clarified ) known as phó has achieved cult-favorite mixed with egg, flour, and water, then 7. Sliders of all Kinds popularity with Asian food-loving college kneaded and allowed to rise at least 8. Grilled students, several other specialties from twice so that it is very fluffy inside, and 9. Anything on a Stick this region are worthy of consideration, crispy on the outside. Originally used including satays, bánh x’eo, and other like a utensil to scoop up curry and 10. Candied pancakes, Hainanese chicken rice, and other sauced dishes, roti has evolved 11. Cheese -style rice noodles. Based on a into a vehicle for all kinds of other 12. Chinese model, these world-famous noodles ingredients, such as cheese, garlic, are stir-fried with Indonesian sweet soy , and even banana 13. Deep Fried Candy Bars (actually, sauce, lots of garlic and hot peppers, sesame anything deep fried) oil and other condiments, and garnished Satays are long, thin slices of meat 14. Chocolate Covered Bananas with chicken or shrimp and loads of fresh on bamboo skewers grilled over wood and More vegetables. or charcoal, served with a spicy 15. Zeppole, Funnel , and Other such as Bánh x’eo are Vietnamese-style crepes, made with a delicate rice flour batter You can trust NESTLÉ PROFESSIONAL™ 16. Sandwiches: , & Peppers, Cubans seasoned with turmeric and coconut to provide products that will help you tap , pan-fried to create a savory into the street food trend. From MINOR’S® 17. Frites, , and Specialty Fries pancake filled with roasted pork, ethnic and flavor concentrates, to 18. Corn Fritters and shrimp, , and sprouts, and CHEF-MATE® chilis, TRIO® , 19. Gyros, , and Other presented with lettuce leaves for CHEF-MATE® ¡QUE BUENO!® cheese Mediterranean Street Food wrapping. There are also sheaves of sauces, and STOUFFER’S® fully prepared fresh mint and cilantro, and nuoc mam entreés, we’ve got the street eats scene 20. Lollipops ( blended with , garlic, and covered. chiles) for dipping.

Did You Know? With college students among the heaviest users of social media such as Facebook (96% of all students), YouTube (84%), and Twitter (14%), it makes sense to match the immediacy of these on-the-go platforms with the mobile image of street food and how it’s promoted.

get recipe Lollipops featuring - Source: Whittemore School of Business and Economics BUTTERFINGER®, NESTLÉ® CRUNCH®, and WONKA® NERDS®

4 MIX 2011 Festivals and county fairs are a great source of inspiration for street fare—if you Put On Your Own don’t believe it, just Google “Wisconsin County Fair.” 1. Regional Hot Dog Favorites “Street Food Fair” 2. Cream Puffs get recipe

3. Candy Apples Fish Tacos featuring MINOR’S® Flavor Concentrate and MINOR’S Roasted Garlic 4. Turkey Legs Flavor Concentrate

5. Cupcakes, Brownies, and Other “Indy” Desserts Some Tips for Putting on Your Own Street 6. Ice Cream Novelties Food Fare Promotion:

7. Sliders of all Kinds Do your research. Global street food is all about authenticity, 8. Grilled Corn on the Cob so surf the web, check some out of the library, and—if possible—sample as many street foods as you can so 9. Anything on a Stick you know what they taste like

10. Candied Bacon Pick a location with room to set up tables where you can 11. Cheese Curds prepare and/or serve several different types of street food, whether they are from one region of the world (such as 12. Kebabs Southeast Asia or South America) or a global sampling

13. Deep Fried Candy Bars (actually, Tailor the menu to the equipment you have access to, anything deep fried) especially if the event will be held in a remote location. Do get recipe 14. Chocolate Covered Bananas you have induction burners for omelets? You may be able to and More Philadelphia Cheese Steak do crepes or the Japanese omelets known as . featuring CHEF-MATE® iQUE BUENO!® A portable grill? Think regional hot dog classics or 15. Zeppole, Funnel Cakes, and Other Jalapeño Cheese Sauce satays and other skewered foods Fried Dough

16. Sandwiches: Cheesesteaks, Street fairs are a great way to promote street Emphasize freshness and authenticity in all elements of display and station dress, with ingredients, props, and Sausage & Peppers, Cubans food, whether you stage them indoors or out. Two other accessories 17. Frites, Poutine, and Specialty Fries years ago, World Street Food was the focus of the Consider inviting or showcasing a guest chef or local ethnic 18. Corn Fritters and Maple Syrup annual Taste of UMass promotion at the University restaurant owner to add credibility and excitement; at of Massachusetts Amherst, featuring television 19. Gyros, Falafel, and Other the very least, tap any members of your staff who have Mediterranean Street Food personality Martin Yan and samplings of food from experience with ethnic food all over the globe served up from 75 different food 20. Lollipops Enlist the help of students, including any language clubs, booths. In addition, students tried their hands at a cultural groups, or other organizations Chef competition, a hot dog competition, Promote the event through a variety of means: and numerous other events. POS, newsletter or blog, website, and social media

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Asian Pepper Steak Sliders featuring STOUFFER’S® Green Pepper Steak and NEW MINOR’S Teriyaki HCFS Free RTU Sauce

Dessert Lollipops featuring BUTTERFINGER®, NESTLÉ® CRUNCH®, and WONKA® NERDS® For the entire collection of 10 Street Food Fare recipes, visit get recipe NestleProfessional.com/StreetFood by 12/31/11, register for NestleProfessional.com and follow the easy download instructions. 5 041-0013 Nestle MixMag Street R3_jw-p6.pdf 1 5/4/11 9:53 AM

Note: perforation 1/4” from gutter. PERF DOES NOT PRINT.

Earn Up to $1,500 or up to Poutine QUALIFYING PRODUCTS Servings/Size: 12 (20 oz) AMERICAN REGIONAL Cuisine: French Canadian CHEF-MATE Prep Time: 20 min Time: 10 min CHEF-MATE INGREDIENTS WEIGHTMEASURE CHEF-MATE Water 1 gal CHEF-MATE TRIO® Brown 1 (13.37 oz) S package S Russet potatoes, large, skin on, scrubbed, and 9 lbs 9 lbs S rinsed S Mozzarella cheese, fresh, medium diced 3 lbs 1 qt + 2 cups S S PROCEDURE S 1. Pre-heat fryer to 275ºF. S 2. Prepare Brown Gravy according to label directions, set aside, MINOR’S and hold warm. MINOR’S 3. Using a French fry cutter or a knife, cut potatoes into a medium TRIO batonnet (¼" x ¼" x 4"), submerge in cool water. TRIO 4. Drain completely, removing all excess moisture. Fry in small batches, until just soft, approximately 5 minutes. Drain on wire rack over a TRIO TRIO sheet pan. Poutine featuring TRIO 5. Increase fryer temperature to 375ºF. TRIO® Brown Gravy 6. Fry in small batches, until golden brown and crispy, approximately TRIO 3-4 minutes. Drain fries on a wire rack over a sheet pan. WONKA 7. To serve: Ladle 6 oz of Brown Gravy over 10 oz of fries and top with NESTLÉ Follow us on Twitter @NestleProUSA for ongoing menu 4 oz of mozzarella. BUTTERFINGER ideas and recipes all year round. SERVING SUGGESTION: with fresh , rosemary, or if desired. ITALIAN Exclusive Recipe Offer STOUFFER’S ® To order TRIO Brown Gravy, please contact your local NESTLÉ STOUFFER’S TM PROFESSIONAL sales representative or call us at 1-800-288-8682. STOUFFER’S C STOUFFER’S STOUFFER’S M Jambalaya Pita with Roasted Garlic Yield: 70 oz Jambalaya, 12 oz aioli STOUFFER’S Y Servings/Size: 12 (9 oz) STOUFFER’S Cuisine: North American LEAN CUISINE CM Prep Time: 60 min Cook Time: 5 min MINOR’S MY INGREDIENTS WEIGHTMEASURE TRIO STOUFFER’S® Creole-Style Jambalaya 42 oz 1 (70 oz ) CY MEXICAN package CHEF-MATE CMY get recipes For the entire collection of 10 Street Food Fare Whole wheat pita bread, crosscut in half 1 ½ oz 6 ea CHEF-MATE recipes, visit NestleProfessional.com/StreetFood K Green leaf lettuce, rinsed, leaves only 6 oz 3 cups CHEF-MATE 5 oz ¾ cup by 12/31/11, register for NestleProfessional.com STOUFFER’S Sour cream 6 tbsp and follow the easy download instructions. STOUFFER’S MINOR’S® Roasted Garlic Flavor Concentrate .8 oz 1 Tbsp STOUFFER’S STOUFFER’S Kosher .035 oz ½ tsp Here’s a list of the new street food recipes available for your enjoyment and key ingredients you can use throughout the day in recipes MINOR’S , ground .035 oz ½ tsp of your own. MINOR’S , smoked .035 oz ½ tsp MINOR’S RECIPE NAME KEY INGREDIENT Lemon juice, fresh ½ oz 1 Tbsp Dessert Lollipops BUTTERFINGER®, NESTLÉ® CRUNCH®, ASIAN PROCEDURE WONKA® NERDS® STOUFFER’S 1. Prepare Creole-Style Jambalya according to label directions, hold LEAN CUISINE warm, and reserve for service. Fish Tacos MINOR’S® Flavor Concentrates LEAN CUISINE 2. In a small mixing bowl add mayonaise, sour cream, Roasted Garlic Asian Pepper Steak Sliders STOUFFER’S® Green Pepper Steak, MINOR’S Flavor Concentrate, salt, pepper, paprika, and lemon juice. Using a wire ® NEW MINOR’S Teriyaki HCFS Free MINOR’S whip, mix until well blended, set aside. RTU Sauce 3. To serve: Open pita to form pocket, add ½ oz lettuce, 6 oz Creole-Style MINOR’S Jambalaya , and top with 1 oz of Roasted Garlic aioli. Jambalaya Pita STOUFFER’S® Creole-Style Jambalaya, MINOR’S MINOR’S® Roasted Garlic Flavor MINOR’S Concentrate MINOR’S To order STOUFFER’S® Creole-Style Jambalaya, or MINOR’S® Roasted Garlic Lasagna Cupcakes LEAN CUISINE® Grilled Vegetable Lasagna NEW Flavor Concentrate, please contact your local NESTLÉ PROFESSIONALTM with Sun Dried Tomatoes NEW sales representative or call us at 1-800-288-8682. Midwest Loaded Coney CHEF-MATE® Hot Dog Chili Sauce with NEW Beef, CHEF-MATE® Sharp MINOR’S Cheddar Cheese Sauce MINOR’S Mac n Cheese Tots STOUFFER’S® Traditional , MINOR’S® Chipotle Flavor Concentrate Use the table below to calculate your total rewards: Philadelphia Cheese Steak CHEF-MATE® iQue Bueno!® Nacho Qualifying Products Jalapeño Cheese Sauce Poutine TRIO® Brown Gravy Qualifying Products

Southern Slaw Dog CHEF-MATE® Hot Dog Chili Sauce with MAX $1,500 or 75,000 Bonus Points per operator. Must choose rebate OR points, can not combine rewards. Beef, MINOR’S® Culinary Cream 6 MIX 2011

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