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#OnePeopleOnePlanet Report 2020 50° Earth Day celebrations Integral Ecology has become the key to understanding both the health A handover of Voices and Hearts emergency of this moment and the most pressing humanitarian emergencies of our time. This change was allowed by the 50° Earth Day The world joined in a handover of Voices and celebrations, on the fifth anniversary of Laudato si’. Hearts started with one of the most significant moments of the half-century Earth Day. The The Village for the Earth, together with the hundreds of partner amazing Zucchero’s musical tribute dedicated organizations, wanted to send to the whole world the strong message of to isolation, due to Covid, was designed to hope of a single human family in the common home and to promote connect all citizens confined to the message of universal solidarity. hope launched by Pope Francis, on 27 March. San Pietro Square and the Colosseum have The Italian celebrations, organized by Earth Day Italia and the Focolare never been so empty but at the same time so close and full of hope. The next morning, the Movement, began with Zucchero's piano performance in front of the Multimedia Marathon kicked off from the Colosseum. The suggestive images of the event moved the world and the Vatican to listen to the Holy Father’s Words Multimedia Marathon - #OnePeopleOnePlanet, which was broadcasted live and start immediately with the extraordinary from 8 am to 8 pm on RaiPlay. A television schedule that included a live link musical emotions of Noa and Gil Dor. with several shows of Rai 1, Rai 2, Rai 3, Rai Ragazzi and Rai News. #OnePeopleOnePlanet numbers The Global Multimedia Marathon, including the Italian one, has reached 40 million views. Italy's contribution to this great global mobilization is significant. Over 137 million contacts were recorded only for the Zucchero event at the Colosseum. Through different media – TV/Radio/Newspapers/Web/Social – were produced over 80 million contacts. 62 million were reached through live streaming and promotional activities on TV; 14 million were produced by newspapers and web; 3 million contacts were provided by the Radio; 6,1 million were originated The Italian contents of the from Social Media, with 5,23 views. Multimedia Marathon #onepeopleoneplanet have Furthermore, with live streaming on RaiPlay, media partner and reached hundreds of millions of organizers’ network, the Multimedia Marathon #OnePeopleOnePlanet views worldwide. has registered 500 thousand live connections and over 1,5 million views. Moreover, it has entered the top ten of the most-watched programs live Despite the pandemic, 100 million streaming on Raiplay both for number of the connections, both for the people in 193 countries, duration in hours of the same links. they have made concrete commitments to protect the It is therefore estimated that in Italy more than 38 million citizens have planet. been reached by raising awareness. 62 million TV contacts Media Partnership RAI The Multimedia Marathon #OnePeopleOnePlanet was broadcasted live from 8 am to 8 pm on RaiPlay. A television schedule that included a live link with several shows of Rai 1, Rai 2, Rai 3, Rai Ragazzi and Rai News. Spot on Rai. World premiere Video of Zucchero on TG1. Link Video Pope at Storie Italiane Link Video Porta a Porta Earth Day Link Video Storie Italiane Earth Day Link Video Uno Mattina Earth Day 14 million contacts on Italian Newspapers and Web Over 137 million contacts worldwide Hundreds of articles have been published in the main newspapers and agencies. Link Press Review and Web 3 million Radio contacts Media Partnership Radio Italia On Radio Italia 90 spots, dedicated programming and participation of all speakers to the #Cosahoimparato campaign. Link Video Speaker Radio Italia #CosaHoImparato 6,1 million contacts on Social Media with 5,23 million views Social Media contents of #OnePeopleOnePlanet Marathon have reached huge numbers. Only with the social profiles of the #OnePeopleOnePlanet platform, about 440,000 contacts were reached with a total of 1,267,000 posts views. Millions of contacts gained through testimonials, partners, media partnerships and Zucchero's video, with related posts launched by the artist, Bono Vox and U2. These numbers are bound to undergo continuous growth variations. 500 thousand streaming connections and over 1.5 million views among the live coverage on RaiPlay, media partner and organizers’ network Live streaming of the entire marathon on RaiPlay and on demand. The live streaming was broadcast on the #OnePeopleOnePlanet social networks, on the web and by national and international partners. THE EARTH WAS BORN 4 AND A HALF BILLION YEARS AGO RAI Spot, Radio Italia, Social and Web OUR PLANET OUR HOUSE #OPOP online platform, partner and mediapartner WEDNESDAY 22 APRIL, FROM 8 TO 20, CELEBRATE WITH US THE 50TH WORLD EARTH DAY ONE PEOPLE ONE PLANET THE MULTIMEDIA MARATHON THAT 2 promo spots were produced with mention of RaiPlay and the Earth Day 50 for social and web WILL TAKE YOU ALL OVER THE WORLD ... communication. COMFORTABLY SITTING ON THE SOFA OF YOUR HOME! ON APRIL 22, ON RAI PLAY, THERE IS A WORLD WAITING FOR YOU RADIO ITALIA OFFICIAL RADIO OF THE FIFTIETH WORLD 1 radio promo spot for Radio Italia with mention of RaiPlay with 90 points per hour. EARTH DAY 1 promo spot for RAI TV. Campaigns and editorial Supporters Posts with mentions, editorials, videos and social campaigns for the promotion of the event and the final post of the Marathon. Video Spot End of the Marathon The platform Homepage The marathon was organized and promoted in collaboration with important media partners including Vatican Media, RAI, ANSA, web promoters and international networks. Everything broadcast on a digital platform as a virtual place where Area partner Area video people are able to talk to each other on World Earth Day. Dedicated video and press kit www.onepeopleoneplanet.it Contents The Multimedia Marathon #OnePeopleOnePlanet in live streaming on RaiPlay was an integral part of the global kermesse #Earthrise event. Thanks to the Earth Day Italia network support it was possible to celebrate the 50° Earth Day anniversary, despite the pandemic. Italy begins the celebrations with an extraordinary dedication to Pope Francesco by the entire world network of the EARTH DAY NGO that has over 75 thousand partners in 193 UN countries. The program produced exclusively original contents through the careful work of the editorial staff, the cooperation of professionals and experts, the connection with the national and international network. Following a video offered by the Diana Foundation, inspired by Pope Francesco’ 27 March speech, the #OnePeopleOnePlanet Multimedia Marathon began with 12 hours of live testimonies. Contents: • Comments on the General Audience of Pope Francesco present by Alessandro de Carolis; • Peoples guardian of the Earth present by Paola Saluzzi; • Change the Economy. If not now when? present by Michele Renzulli; • A starred dish for the 50° Earth Day present by Marcello Masi; • Innovation and Sustainable Development present by Barbara Carfagna; • Teens’ Earth Day present by Carolina Rey; • Entertainment for the Earth present by Marco Baldini; • #4Women4Earth and "Culture during Covid" present by Barbara Capponi; • Music, Culture and Cinema present by Pino Strabioli; • Importance of sport present by Alessandro Antinelli; • Science and Nature present by Mario Tozzi; • Global Compact on Education present by Gianni Milano. Zucchero Sugar Fornaciari world premiere for the 50° Earth Day Last year was the 50th anniversary of the international Earth Day. The Italian celebrations began with Zucchero's piano performance in front of a blue Colosseum in a silent city, the suggestive images of the event moved the world. Zucchero sang Canta la Vita, an Italian song based on your track Let Your Love Be Known in tribute to COVID-19 victims. It was an emotional and unforgettable moment, and also a perfect event to thank Pope Francesco for his speech concerning the Universal Pardon in an empty San Pietro square. Images that underline the importance of respect and protection of the immense value of Culture, Art and Archaeological Heritage of the entire Humanity. This performance was made possible thanks to the collaboration of MIBACT, the Archaeological Park of the Colosseum and the Acea Group. The mounted images, during the night, were broadcasted, in a world premiere, by the TG1 of 13.30 followed by more than 5 million viewers. Link Video Zucchero Canta la Vita in honour of the 50° Earth Day Link Video World Premiere TG1 The opening of the Marathon from Palazzina Leone XIII The live broadcast on Raiplay began at the Palazzina Leone XIII in the Vatican where the journalist of Radio Vaticana - Vatican News Alessandro De Carolis introduced Cardinal Turkson, Prefect of the Dicastery for the Service of Human Development. The reflection focused on Integral Ecology five years after the promulgation of the Encyclical Laudato si' which helped to create a climate consciousness. On this occasion, Don Joshtrom Kureethadam, SDB, coordinator of the Ecology and Creation sector of the Disaster for the Service of Integral Human Development (Vatican) has shown the reproduction of the stamp issued by the Vatican Post Office on the occasion of the 50th anniversary of World Earth Day. The World Postal Service has been awarded the World Postal Service. The change in the protection of creation been of vital importance in the light of the pandemic that has shown us how important it is to live on a healthy planet. Cardinal Turkson The messages of Pope Francesco, Bartolomeo I and António Guterres An extraordinary harmony of messages came from Pope Francis, the Patriarch of Constantinople Bartholomew I and the General Secretary of the United Nations António Guterres - The Holy Father dedicated the General Audience to the theme of the Custody of Creation, on the occasion of the double anniversary of the fifth year of the Encyclical Laudato si' and the 50th anniversary of the Earth Day.