holistic health

Health Promotion Board Annual Report 2006/2007 Health Promotion Board Annual Report

CONTENTS Vission, Mission & Values 01 Chairman’s Message 02 Board Members 04 HPB Leadership 06 Organisation Structure 07 Vitality 08 Empowerment 20 Strength 30 Vigour 38 Energy 44 Financial Statements 49 Health Promotion Board Annual Report 

our vision

A nation of healthy and fit Singaporeans. our mission

We will be a centre of excellence for health promotion. With our partners, we create a supportive environment, and provide health education and preventive health services to empower every Singaporean to attain the best possible health throughout life. our values

Care and concern Our primary concern is the well being of Singaporeans. We will do our best to help them improve their health.

Professionalism We will do our work with the appropriate knowledge, skills and training.

Integrity We will maintain high standards of ethical conduct.

Respect We treat everyone with respect.

Commitment We are committed to our work and to doing our best for Singaporeans.

Innovation We constantly look for new ideas, approaches and methods to promote health.  Health Promotion Board Annual Report

Chairman’s Message

In the year under review, HPB made a strategic decision to reach Our Youth Health Division continued to successfully encourage out to not just the healthy which it had done well, but also the peer-led programmes through Youth Advolution for Health at-risk and people with health conditions. and working directly with youths. Its programmes such as the inaugural StompAIDS Challenge and Audible Hearts were In line with the Ministry of Health’s strategic thrust, the Board very well received by the youths, utilising media and outreach embarked on an organisational restructuring to reflect its priorities methods that were youth-centric and appealing to the youths. to more effectively reach out to all Singaporeans based on their health status. Under the new structure, the Adult and Youth The increased emphasis on outreach in the year under review Health Divisions were sub-divided into three key functional areas also saw a more targeted approach in our outreach effort as HPB – Programme Management, Programme Outreach and Preventive segmentised our target audience by settings such as workplace, Health Services. A new department, Corporate Partnership community and school. This enabled us to package our health Management was also established to proactively engage with programmes holistically to target our audiences in the various public, private and people sector partners to maximise synergy settings. HPB also actively worked with corporations to foster for the Board. partnerships and garnered more than $500,000 in sponsorship for the National Healthy Lifestyle Campaign 2006, with Nestlé In line with our focus on Active Health Management, HPB being the main sponsor for the Campaign. More importantly, this embarked on several programmes to educate and empower collaboration with Nestlé resulted in 35 healthier choice symbol Singaporeans with the health knowledge and skills to actively products being developed in 2006, offering more healthier manage their own health, regardless of their health status. options for consumers.

HPB initiated several new initiatives in 2006 to create a supportive In addition to programmes, HPB also made headlines as we environment for healthy living. One of the key initiatives was took the lead in several ‘firsts’. Our School Health Assessment the Nutrition Department’s partnership with the food industry Programme (SHAPE) Computer System and Integrated Dental to formulate a new blend of cooking oil with reduced levels of Electronic Assessment for Students (IDEAS) Computer System saturated fat suitable for hawker cooking. This was introduced were awarded the Merit Award in the Most Innovative Use of together with other healthier ingredients through our Healthier Infocomm Technology (Public Sector) category at the