China S Image in the World

Total Page:16

File Type:pdf, Size:1020Kb

China S Image in the World ਌ಯ༄ዘ ൜൫ํĄ໋൜ࢇ୴၈ǖ Đᒦਪࡼီஏተሷđ CEIBS Chair Professor of EU-China Dialogue Romano Prodi Speaks on “China’s Image in the World” ಸྦڔ / ᆪ ஙࠔLjᒦ๏ਪଔ৔࿜ኧᏔጙྙ଒ᆁ࢐༿౶೫๏ றݨࡼ୅ஊăᑚܭᒴᔢᒮ೟଀ࡼᑶᒤଜ༄౶ख ࠨ༿ࡵࡼဵ๏ටᆕᏋ્༄ᓍᇳĂፀࡍಽ༄ᔐಯ ൜൫ํ·໋൜ࢇ৅ሆLjჇጲᒦ๏ਪଔ৔࿜ኧᏔ ๏ට୴ᇳ୴၈ࡼ࿽॑ᆐᒦ๏ࡼኧညਜ਼ቅᎍඣᔫ ೫ዝ୚Ljጲሆ௓ဵ໋൜ࢇᏴ࿟਱ਜ਼۱யݬଝᒦ ๏ਪଔ৔࿜ኧᏔ૚ࣅဟ஠ቲዝ୚ਜ਼୻၊ݧषࡼ றݨຢࣤă খ࿖ᒦਪᏴ๏ᒴਜ਼ཝီஏࡼተሷ Ⴧඣጐ્࣪ᒦਪޘညঌෂ፝ሷăᑚᒬঌෂ፝ሷᓍገ౶ᔈள ଍ށෂLj૾ཽඣཱྀᆐᒦਪ࠭๏ᒴਜ਼ᇝऱီஏ༔ᔓ೫৔ᔫ૦ ອăޘǖᒰჅᒲᒀLjᒦਪဵጙৈ૵໚আᏭࡼ ્Lj૞ᑗᒦਪሶ๏ᒴਜ਼ᇝऱီஏਭ߲ࣞాڱஆக౷Ą೵ஆ ਪଜLj჈ࡼተሷፐࠥጐࡀᏴᓄࣶඈࣲᒄࠀăᒦਪဵቤီஏ Ꭷࠥሤ࣪።ࡼጐᎌጙᒬᑶᒤऱෂࡼᒎᐊLj૾࡛ቦᒦਪ Lj࠭ऻᒴᒇࡵฉගLjᑚዹ્ຼޝDžݙࡣᏴၫ ጯ஠ంီஏ৉࢐ჅᎌࡼှޠࡼჁ፬ăதଂฤᒦਪࡼ஠ݛDŽฤ௿10%ࡼᐐ ડီஏ௿ဴă……ࡣဵᆸཱྀᆐᑚᒬఘजݙᒋጙ៷Ljፐᆐ჈ ڤ೟࿟ဵரཽࡼLjᏴᒠ೟࿟ጐလॊ߲ᒰăཝီஏ࣒࣪۱ய ऎޠ߲ă၅ሌLjᆸඣገᆐᒦਪฤ௿10%ࡼᐐڻଜ࣒ᓖፀࡵLjᒦਪྙ ဣᒠ࿟ധ࣊ފᏥ્ரშݙጯăჅᎌࡼᑶᒤଜਜ਼਋ ᇝĂ፝ࣞਜ਼ᅉऐ໚DžLjگਪૹᅍጯज़਒ݙᏳLj ঢቝ࿟࢓Ljྙਫ඗ᎌᒦਪDŽጲૺڭ——ஙጯဵཝཆ௼ݽৢᄴᄏࡼጙᏋ ሚᏴख੓ဗഎࡼဵ۞౪ᒦਪᏴดࡼ20ਪૹᅍăభဵLjႲᓹ กඐီஏள଍୓્ጙ•ݙᑩă ᒦਪࡼଝႥखᐱLjཽඣጐఎဪ࡛ᎃǗႲᓹཽඣఎဪ࡛ᎃLj ᑞᑵݙಽࡼጙෂ໚ဣᑵੑሤनǖᒦਪથݙ৫༓ࡍࡵถ 54 TheLINK 2011 第一期 CEIBS KNOWLEDGE BY LAURIE UNDERWOOD This spring, CEIBS continued to benefit from the insights shared by one of Europe’s most senior statesmen – former European Commission President and former Italian Prime Minister His Excellency Romano Prodi – as he spoke to students and alumni as part of his Chair Professorship at CEIBS. Read on for excerpts from recent lectures and interviews delivered during CEIBS events in Shanghai and Beijing. On improving China’s image powers and are acting as regional powers. So we are at the in Europe and the world forefront of a world that is multi-polar, both in the economic and political field. Romano Prodi: Clearly, China is such a complex If you ask what we can do to change the [negative] country that its image, by definition, is contradictory. image, I think when China has shown itself, its image has China is a symbol of the new world. The progress of the become positive. As a general suggestion, the best choice past years has not only been incredible in quantitative is [for China] to open up – in terms of media, in terms of terms – 10% growth per year – but also in quality. knowledge, in terms of art, in terms of literature, in terms Everybody in the world admired the Beijing Olympic of news, in terms of society. When the Beijing Olympics Games. All politicians and observers notice that China is started, I was in a Sicilian village assisting on TV now a member of all the most important deciding bodies [commentary]. The sense of wonder and admiration – the G8 has disappeared and now the G20 decides. But shown by people for what they were looking at – it was when things change so quickly, people become afraid. absolutely unique. China was not seen as something to And when people are afraid, they tend to have a negative hate but something to admire. And clearly, the same is for reaction. This negative reaction is concentrated on the many delicate political issues. I think China must be economic aspects: [a belief that] China is stealing [jobs] more and more present not only around the G20 table from Europe and the West, or China is unduly exporting but vis-a-vis public opinion, to explain what China is too much to Europe and the West. doing – its goals and, of course, also its problems. In parallel, there is also a severe opinion on the political side – [a fear that] China is now entering every On China increasing its market in the world, from Africa to South America, and international visibility will undermine world equilibrium. … But I don’t think there are good reasons to share in this opinion and there I think China should be more visible are many contractions in this opinion. First of all, in [internationally] because there is more to gain than to terms of growth, thank God China is growing 10% per lose. Certainly when you are under a microscope, there year. Without China – and Brazil, India and Turkey – the are also some drawbacks. For example, when you show world economy would be in complete disarray. yourself on a big TV screen of 40 inches, you see all the The true negative aspect is actually the reverse: China defects of your skin, you see what is wrong with your is not big enough to balance, alone, the lack of growth of nose… but you also see your expression, and your words the Western world. From the political point of view, we are much more visible and clear. And China, now from are at the forefront of a deep change. …We have now the political point of view …it would be useful to passed from a mono-polar world to a multi-polar world. describe the [government’s] strategy for developing the This is already true not only of China and India but also undeveloped regions of China. It is not known …whether of Brazil and Turkey. These countries are much more there will be a new policy for farmers, a move for more independent than before. They are becoming regional equality in the country. This has not been explained, and TheLINK Volume 1, 2011 55 ਌ಯ༄ዘ ৫ࣖᔈఝੰᇝऱီஏள଍ሸᄟࡼ࢐ݛă࠭ᑶᒤऱෂ౶ఘLj ሳLj๏ᒴᏴખᄾᓾဵᒦਪᒮገࡼᄾ ᆸඣᑵᏴጙޝ࿾రܤুࡼ༄ᇪă……ီஏጯ࠭࡝૵છሶࣶ ᓾሲ෹ăሚᏴLjᒦਪఎဪᏴ๏ᒴᄾ భ਋ࡼăޟᇝਜ਼ᅉऐ໚ࡼखᐱᒦ௓భ ᓾLj໚ᄾᓾᐐႥဵऻگ૵છखᐱLjᏴᒦਪਜ਼፝ࣞጲૺ ጲఘ߲Ljᑚጙཋဴጯ߅ᆐሚဣăᑚቋਪଜܤࡻ܈ጲᆁৎଝ భဵLj෹༄Ᏼ๏ᒴ݀඗ᎌ໋ܩ LjڹࣖೂᔈᓍLj݀ᑵᏴ߅ᆐཌᎮቶ༓ਪ૞ጲཌᎮቶ༓ਪࡼ࿽॑ ጙᒘࡼ࣪ખᑶᒤᐵ൒ăᆸී ෂ࿟࣒ဵ ᑚݙဵᒦਪࡼᆰᄌăᆰᄌᏴ᎖๏ށखિᓹᔫ፿ăᆸඣჅෂ೹ࡼီஏᏴள଍ਜ਼ᑶᒤ ጙৈࣶ૵છီஏă ᒴࡩ༄ࡼተဴ——๏ᒴᑵࠀ᎖ள กඐ።কྙੜখܤᒦਪࡼঌෂተሷǛᆸཱྀᆐLjࡩᒦਪ ଍আႡᒄᒦLjऎ༦ᎅ᎖๏Ꮔࡼ Ᏼီஏᇎგ࿟ᐱာज़ݧࡼဟ઀Lj჈ࡼተሷᑵᏴޫᑵෂখ ஜᐽ༽ౚLj஠ᐱလॊદൻǗᎧࠥ ࡻৎఎ ᄴဟLjᎧ๏ᒴறߋᅍஉࡼไೆሤܤ࿖ăጙৈᔐᄏࡼ୐ፇ௓ဵLjᒦਪࡼᔢଛݽ൒።ဵ हLjᏴ඙ᄏĂᒀဤĂጳၣĂᆪኧĂቤᆫਜ਼࿷્ࢀऱෂ஠ጙ नLj੪ࣶਪଜ߲ሚ೫෍ᔙᓍፃআ ߲ሚ೫ጙᒬቤࡼܩᏥ્ఎ෵ဟLjᆸᑵᏴᇝᇝಱࡲࡼጙৈ࠿ᓣ Ⴁ༷ሶă๏ᒴ໋ڤݛఎहă۱ய ۾Ꮵ્ࡼીહஶሷLjกᒬ ቦზǖ࣪᎖ጤ෍ࡼ఺௫ăᑚቋ૥ڤಱྀ࡛࢟၁ຶ൙ଘܶǗཽඣఘࡵ ๏ටጙᄏછࡼፐႤăႁဣڏᏥ્࿟Ⴥᐱာࡼᒦਪ݀ऻഎ ࿟௓ဵवڤࡼă܈༩๽ਜ਼ሟ෷ဵᇄጲൕ ঢࡵ॓᳷LjऎဵཱཽུዞሟݙጯǗ੪ීመLjᏴ੪ࣶᆈ්ࡼ જLjᆸ࣪ࠥ݀ݙரወLjፐᆐ๏ටጙᄏછཽ ᑶᒤᆰᄌ࿟ጐဵྙࠥăᆸཱྀᆐᒦਪ።Ᏼ20ਪૹᅍࡼტ๨ᓴ ܏ிဵጙৈᄖड࢐঄ࡼ௤ࡍܤછLjፀᆜᓹ ࿟ৎଝ૩૵Ljऎ༦።ৎᒇ୻࢐ႁී໚ᑶᒤႫཇLjஊျᒦਪ খܤሚࡔਪଜਜ਼෍ᔙࡼগศLjኊገ੪ޠࡼဟ ᑵᏴᔪဠඐLj჉ᎌ෾ቋ෹ܪLjથࡀᏴ෾ቋᆰᄌă ମ౶஠ቲǗጲ෍ᓍࡼऱါ౶஠ቲLjก௓ኊገৎ ޠࡼဟମ೫ăჅጲLjᆸ࣪ᒦ๏ਈᇹࡼᎾހ௓ဵǖ ᒦਪ።ᇢ፛ਪଔᓖፀೆ ᎍੑĂ࣪ࢀĂઑᓐ੝ᔫLjࠥᅪ݀ᇄ໚ჇǗୂ᎖๏ ᒴࡩ༄ࡼ౩ஹLjᒦ๏ਈᇹ୓ݙ્߲ሚᇹᄻቶࡼཝෂਜ਼ ᆸཱྀᆐᒦਪ።࿸जᇢ፛ৎࣶࡼਪଔᓖፀೆLjፐᆐᑚዹ ቕă ăৼ཭୻၊ਪଔ࿷્ࡼຶᄿອᔗ્ࡒ౶ጙቋݙܗᔪಽࡍ᎖ ฝࡼ೓हᏴጙৈ40፞ࡁࡼࡍݨ࢟࿟߲஻௓્ ๏ටኊገดݝᅍஉڳးLj௓ስ ࡻݙ৫Ꮲ߂……ࡣဵฝጐޠᔇ܇መာ߲ບ२ལሡLjመာ߲ ถৎ༹ᇠ࢐ఘࡵฝࡼܭ༽Ljฝࡼજጐܤࡻৎᎌᇢ፛ೆĂৎ ๏ᒴႰ཭၊ࡵ೫੪ࣶຒຶLjࡣ྆ဵཝཆᔢࡍࡼள଍ ᎌ቉ਫă࣪᎖ᒦਪ౶ႁLjᏴᑶᒤऱෂLjஊျᑶঀ࣪་खࡉ ᄏăᆸඣDŽ๏ටDžᎌ1.496ጸཽాLjਪดညޘᔐᒋĂ৔ጓ ᒋĂ߲ా௿௙ီஏ࢒ጙăᆸඣဵီஏள଍ᒦ၅ཐጙᒎࡼޘ ඣ௓ݙᒀࡸᎌཽྙ܈ᎌᔫ፿ࡼLjޟ࢐ཌࡼఎखᐵ൒௓ဵऻ Ljᑚ፬ሰ೫ᆸඣࡼ቉ޠ඗ᎌᑣ࣪แ෍ࡼቤᑶݽLjဵ॥ݧན೫ࡅဗᏴཝਪपᆍดᐐ ඏጵဣᄏLjࡣဵᆸඣࡼ௼ݽਭ߈ྑ ౥ࡼ܀஠ຳࢀăDŽᒦਪᑶঀDž඗ᎌ௓ᑚቋᆰᄌᔫ߲ਭஊျLjࡣဵ ൈăࡣဵᆸݙཱྀᆐ๏ට୓્ᏼ၊ள଍ሆઘฅᒗள଍ Ljऎ༦๏ට৉ਪࡼݤܒᑚቋᆰᄌਈᇹࡵᒦਪࡼ6ጸཽాLjჅጲᆸཱྀᆐ።কࡻࡵஊ ෘᏥă๏Ꮔ୓ଖኚ࡛ࡩီஏᓍገૡ ျă ᑶߜᔊଝ໦౶ጐᏐࢅ᎖ගਪ૞፞ਪࡼݤᑶߜᔊă ኍᒜࢾ߲৉ਪᅍஉ੝ᔫࡼ૩૵ᑶݽă๏ܘࡩ཭Lj๏ᒴ ޟ૏ൈᆰᄌጐ୓ဵऻܒጲৎᆐఱ਋ࡼზࣞ౶ࠀಯཽ෍ ᎌᔫ፿ࡼăྙਫᒦਪ၂ᅄᐐଝดኊĂᄋဍཽ෍ည૚ၺຳLj ᒴဵጙৈ੪ࡍࡼှޝăᄴဟLj჈ጐဵጙৈ፱ᎌ༓ࡍᑶᒤ༅ ᒦਪࡼඏጵຳੰLjऎᑚݙኊገྀੜཽᆐছ ೆࡼဣᄏLjభᇫ჈࿠ᆚဣሚᑚጙ༅ೆăஉਫ௓ဵLj๏ᒴ࣪ܤกඐళࢾ્খ Ꮎ௓્፬ሰ૏ൈăᆸଫቧᒦਪ୓౶ݙࡣ્ጲ“፮ဣೆ”ऎ༦ ᎖ᒮࡍࡼཝཆᐵ൒ቶᆰᄌ݀ᇄࣶࡍજᎫཚă෹༄ཝီஏࡼ ጲ“ྟဣೆ”Ᏼီஏ࿟खિ፬ሰă ེ࢛ᇄጧဵᒦࣁăᒦࣁᏴ࢐ಯ࿟ణத๏ᒴLjऎݙဵගਪǗ્ భဵᏴஊ௼ᒦࣁᆰᄌࡼࡂ࿜ᒦLj๏ටལचજᎫཚă ඏጵLjᆸඣဵီஏ࢒ጙLjᆸྙ܈ᒦਪሆጙݛ።Ᏼੜࠀᓹ၄ ᏴཚೆૹᒦࡼഌᎮLj ྙ܈ඣᎌᅲ࿖ࡼᑶݽਜ਼༓ࡍࡼજᎫཚăభဵᏴ໚ჇഌᎮLj ಯ્Lj๏ᒴࡼཚೆᐌݙ஧ྙڔᇹᄻ૞፬ሰೊ੝ਪܒᆸᇧᆃᒦਪᏴపኧऱෂནࡻᅃຼăᒦਪᏴखᐱపଆဣ খুૡ ೆऱෂᔪ߲೫௤ࡍࡼĂࣶऱෂࡼ߅௓LjᆸᎾ໐੪౐௓્ᎌ ཽፀă ᑩॐཽቦࡼ߅ਫăᆸᇧᆃᎌጙᄖᆸࣗۨᒓဟถࡻᒀᒦਪప ᆸႁጙୈરෙࡼူǖ20ਪૹᅍᒦᎌ7ৈ๏ᒴਪଜLjభဵ ኧଜᔫ߲೫ᆖࡍࡼపኧखሚă ྙਫᎌཽॊᇜጙሆᔢதࡼ20ਪૹᅍ௼ݽஉਫLj௓ถखሚ๏ᒴ Ᏼᔢதࡼଂࠨ௼ݽᒦ࣒෦෦ᇄᆫăᑚቋ௼ݽᒦᎌගਪࡼဉ ൫ਜ਼ઈ஝ჸگڤᒦ๏ਈᇹ༄ஶ ፒLjᎌᒦਪࡼဉፒLjჅᎌࡼ඙ᄏ࣒ۨࡸ೫ ࡼೂޝă཭ऎLj7ৈ๏ᒴਪଜ৉ႁ৉ࡼLj੝Ᏼጙ໦௓඗೫ဉ ಼࠭ဥ࿟౶ఘLjᒦ๏ਈᇹጙሶဵᎍੑࡼă๏ᒴ෹༄ဵ ፒăᆸᏴ፞ਪĖ஘ྌဟۨėࡼጙຠᆪᐺᒦႁී೫ᆸࡼ਋࢛ǖ ಯ્ᒦᐴᎌጙৈೊ੝ᇳᆡăڔݚᒦਪࡍ୾ቃ ๏ᒴ።Ᏼೊ੝ਪܩޱLj๏ᒴᒜᐆࡼ໱ޝອࡼᔢࡍှޘᒦਪ 56 TheLINK 2011 第一期 CEIBS KNOWLEDGE THANK GOD CHINA IS GROWING 10% PER YEAR. WITHOUT CHINA – because this impacts more than 600 million people, I think it should be AND BRAZIL, INDIA AND TURKEY – explained. THE WORLD ECONOMY WOULD BE IN This would also help to deal in a more objective manner with the COMPLETE DISARRAY. problem of the RMB exchange rate. If you push internal demand and you lift people’s living standard, you certainly change the country’s trade So my forecast for Europe-China relations is: good, balance. [This in turn can] parallel, friendly working between EU and China, but influence the exchange rate without nothing more. We will not see systemic synergy because any artificial change. [In the future,] I do of all the difficulties of Europe. think China will be known more and more not only for hard power but also soft power. On the need for unity within the EU On where China should next In spite of all the criticism, Europe is still #1 in the focus its efforts world economy. We are only 149.6 million people but we are still #1 in the world in terms of GDP, #1 in industrial I do expect some breakthroughs from the production, #1 in exports. Clearly we could play a great scientific side of the society. The effort [from China] on trading role in the world economy, but we are slow in developing the scientific [capability] is so big and so decision- making and this makes us less efficient. I don’t diffuse that I do expect some big results very soon. I think think Europe is headed for disarray or disaster. The Euro that someday, I will read in the paper that Chinese will go on, and if you take the European deficits together, scientists have discovered something big. they are much less than those in America or Britain. Still, [Europe] needs to elaborate an active policy in On the outlook for Europe-China relations which we work together. Europe is a big market. It is a potential political power but it is unable to exercise this If you look back in history, the relationship has role.
Recommended publications
  • COMPANHIA CERVEJARIA BRAHMA (Exact Name of Registrant As Specified in Its Charter)
    US SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F [ ] REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR 12(g) OF THE SECURITIES EXCHANGE ACT OF 1934 OR [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 1998 Commission file number 1-14630 COMPANHIA CERVEJARIA BRAHMA (Exact Name of Registrant as Specified in its Charter) Federative Republic of Brazil (Jurisdiction of Incorporation or Organization) Brahma Brewing Company (Translation of Registrant’s name into English) Rua Maria Coelho Aguiar, 215 - Blo co F, 6° andar Santo Amaro, São Paulo - CEP 05804-900 Brazil (Address of principal executive offices) (Zip code) Securities registered pursuant to Section 12(b) of the Exchange Act Title of Each Class Name of Each Exchange in Which Registered Preferred Shares, no par value per share each represented by New York Stock Exchange American Depositary Shares Common Shares, no par value per share each represented by New York Stock Exchange American Depositary Shares Securities registered pursuant to Section 12(g) of the Act: None Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None The total number of issued shares of each class of stock of COMPANHIA CERVEJARIA BRAHMA as of March 31, 1999 was: 2,635,679,468 Common Shares, no par value per share 4,287,944,559 Preferred Shares, no par value per share Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
    [Show full text]
  • 2020/11/28 現在 Page 1 パソコン画面から”Ctrl" と ”F” キーで検索が出来ます。
    2020/11/28 現在 Page 1 パソコン画面から”Ctrl" と ”F” キーで検索が出来ます。 Air CanadaPacific DRY Canada 井村 淳 日本橋ビール Japan Bud TowneXXXX BITTER Alln Langer Australia 井村 淳 日本橋ビール 黒ハーフ Japan DavidBrewdog 77 Lager Sweden 井村 淳 ASAHI SUPER DRY Beginning of the 21st C. 2001 Japan Jacks SAPPORO SEVEN 2001初詰生 Japan 井村 淳 SUNTORY MALT'S BEER 赤城山水系 Japan Jacks SAPPORO 北海道 生搾り Japan 井村 淳 SUNTORY MALT'S BEER 丹沢水系 Japan MaxGODTHAAB UMIMAk BAJA BRYGHUS Greenland 井村 淳 SUNTORY MALT'S BEER 天王山京都西山水系 Japan Mick ANTARCTICA PILSEN Argentina 井村 淳 SUNTORY MALT'S BEER 南阿蘇外輪山水系 Japan NeliaBeer na beer Pale Pilsner Philippines 井村 淳 Weltenburger Barock Dunkel Japan PatrickMolson Dry Richar's Red Canada 井村 淳 Weltenburger Barock Hell Japan R.Wilson AROMATONE 九州・沖縄サミット開催記念 Japan 井村 淳 Weltenburger Hefe-WeiBbier Dunkel Japan R.WilsonCHIMAY PERES TRAPPISTES(Red Label) Belgium 井村 淳 Weltenburger Hefe-WeiBbier Hell Japan R.WilsonNEW CASTLE BROWN ALE The one and Only England 井村 淳 Weltenburger Kloster Asam Bock Japan R.WilsonREGAL Christmas Belgium 井村 淳 Weltenburger Pils Japan R.Wilson 風の谷のビール ダークラガープラハ Japan 井村 淳 SUNTORY The PREMIUM MALT'S コクのブレンド Japan R.WilsonMAREDSOUS TRIPLE 10 TRIPLERobert Belgium 井村 淳 Sankt Gallen BROWN PORTER Japan R.WilsonWARSTEINER Germany 井村 淳 Sankt Gallen GOLDEN ALE Japan R.Wilson 風の谷のビール ヴァイツェン Japan 井村 淳 Sankt Gallen YOKOHAMA XPA Japan R.Wilson 風の谷のビール イングリッシュエール Japan 井村 淳 Sankt Gallen 湘南ゴールド Japan R.WilsonLOWENBRAU All Malt Germany 井村 淳 Asahi DRY PREMIUM 原酒仕立てプレミアム Japan Ray BrebdzyHarp Lager Ireland 井村 淳 Asahi DRY PREMIUM 香りの琥珀 限定醸造 Japan Ray Brebdzy Dragon Stout
    [Show full text]
  • Análisis Crítico De Las Campañas Publicitarias De Brahma Desde Una Perspectiva De Género
    Universidad Nacional de Córdoba Repositorio Digital Universitario Biblioteca Oscar Garat Facultad De Ciencias De La Comunicación ANÁLISIS CRÍTICO DE LAS CAMPAÑAS PUBLICITARIAS DE BRAHMA DESDE UNA PERSPECTIVA DE GÉNERO Agustina Ferreyra Sofía Florencia Ruiz Falco Cita sugerida del Trabajo Final: Ferreyra, Agustina; Ruiz Falco, Sofía Florencia. (2020). “Análisis crítico de las campañas publicitarias de Brahma desde una perspectiva de género”. Trabajo Final para optar al grado académico de Licenciatura en Comunicación Social, Universidad Nacional de Córdoba (inédita). Disponible en Repositorio Digital Universitario Licencia: Creative Commons Atribución – No Comercial – Sin Obra Derivada 4.0 Internacional Análisis crítico de las campañas publicitarias de Brahma desde una perspectiva de género. Trabajo Final de la Licenciatura en Comunicación Social Autoras: Ferreyra, Agustina Ruiz Falco, Sofía Florencia Directora: Dorado, Claudia Octubre 2020 Córdoba, Argentina 1 Agradecimientos A mí familia, por el apoyo incondicional. A Tomás, por el amor. A Azul, por estar. A mis amigos, por la contención. A la universidad pública, por la oportunidad. A mis compañeros de la facultad, que hicieron más fácil el camino. A mí, por la voluntad. ¡Gracias! Sofía. A mi mamá y papá, por la incondicionalidad y la confianza. A mis amigos por el apoyo y la compañía. A mi compañera de tesis que sin ella no estaría acá. A la universidad pública por enseñarme y permitirme crecer. Eternamente agradecida. Agustina. 2 RESÚMEN En este trabajo final de grado de la Facultad de Ciencias de la Comunicación, presentamos una investigación de análisis de contenido acerca de los spots audiovisuales de la empresa cervecera multinacional AmBev (Brahma). El objetivo es analizar la representación de la mujer en las campañas publicitarias de cerveza Brahma, desde una perspectiva de género en torno a la construcción de roles sociales, estereotipos y sesgos sexistas.
    [Show full text]
  • U.S. Foreign Direct Investment in the Western Hemisphere Processed Food Industry
    U.S. Foreign Direct Investment in the Western Hemisphere Processed Food Industry. By Christine Bolling, Market and Trade Economics Division, Steve Neff, and Charles Handy, Food and Rural Economics Division, Economic Research Service, U.S. Department of Agriculture. Agricultural Economic Report No. 760. Abstract Foreign direct investment (FDI) has become the leading means for U.S. processed food companies to participate in international markets. Affiliates of U.S.-owned food processing companies had $30 billion in sales throughout the Western Hemisphere in 1995, nearly 4 times the level of processed food exports. This report puts U.S. foreign direct investment and trade in processed foods to the region into global perspective, and finds evidence that, in the aggregate for the 1990’s, trade and FDI are comple- mentary—not competitive—means of accessing international food markets. Incomes have grown sufficiently in most countries to support growth in affiliate sales and U.S. exports, indicating a strong demand for a wide variety of processed foods. Keywords: U.S. food processing industry, Western Hemisphere, foreign trade, foreign direct investment Acknowledgments The authors acknowledge the helpful reviews of Richard Brown, Nicole Ballenger, Mary Burfisher, Steve Haley, Dennis Henderson, Gregory Pompelli, David Skully, and Francis Tuan. The authors are especially grateful to Mary Burfisher, ERS, for running appropriate scenarios of the Burfisher-Robinson-Thierfelder CGE model and offering helpful comments on the presentation of the experiments’ results. Note: Use of company names in this report is for identification only and does not constitute endorsement by the U.S. Department of Agriculture. Washington, DC 20036 March 1998 Contents List of Figures .
    [Show full text]
  • A Destruição Da Primeira Fábrica Da Cervejaria Brahma Do Rio De Janeiro
    A DESTRUIÇÃO DA PRIMEIRA FÁBRICA DA CERVEJARIA BRHAMA DO RIO DE JANEIRO Zenilda Ferreira Brasil Museóloga, formada pela Universidade Federal do Estado do Rio de Janeiro – UNIRIO em 1994, é pós-graduada em Fotografia como Instrumento de Pesquisa nas Ciências Sociais pela Universidade Cândido Mendes em 2003 e desde 2005 trabalha no Museu de Astronomia e Ciências Afins – MAST/MCTI, como museóloga no Núcleo de Documentação e Conservação de Acervos Museólogicos – NUDCAM. [email protected] Resumo Como é possível o destombamento de um bem patrimonial? A primeira fábrica da Cervejaria Brahma, localizada na cidade do Rio de Janeiro, foi fundada em 1888, ainda no período imperial, e destruída em 2011. Instalada no bairro do Catumbi, na Rua Visconde de Sapucahy, pelo imigrante suíço Joseph Villiger, o brasileiro Paul Fritz e Ludwig Mack com a denominação de Manufactura de Cerveja Brahma Villiger & Companhia mudando posteriormente de nome para Companhia Cervejaria Brahma, que depois seria sucedida pela Companhia de Bebidas das Américas-AmBev, fusão das empresas Brahma e Antártica. Com o crescimento da cidade, muitos prédios no bairro foram demolidos para dar passagem ao “progresso”. Em nome do Carnaval, e em prol dos projetos olímpicos para 2016, que gera milhões de reais para o Estado, um bem patrimonial é destombado e descartado. Infelizemente mais um patrimônio industrial é demolido e nem a chaminé ficará para contar a história. Palavras-chave: Patrimônio Industrial, Preservação e Tombamento. Abstract How is it possible the unregistered a heritage? The first factory Brahma brewery located in the Rio de Janeiro’ s city was founded in 1888, even in imperial period and destroyed in 2011.
    [Show full text]
  • 2020/11/28 現在 Page 1 パソコン画面から”Ctrl" と ”F” キーで検索が出来ます。
    2020/11/28 現在 Page 1 パソコン画面から”Ctrl" と ”F” キーで検索が出来ます。 1 1643Germany 合阪幸三 68 ALBA SCOTS PINE ALEScotland 山下亜紀 2 1664 France 69 ALBERTA GENUINE DRAFTCanada 鈴見慶子 3 1664 DE KRONENBOURG France 70 ALESTON BLACK ALEKorea 石川京子 4 1793 Special Edition STOUTAustralia 山崎靖博 71 ALESTON BROWN ALEKorea 石川京子 5 18世紀のインディアペールエール Japan 72 ALEXANDERBelgium 小澤里江 6 2004年11月1日 南魚沼市誕生記念ビール Japan 73 ALEXANDER KEITH'S INDIA PALE ALE Canada 7 2014 WEIZENKorea 石川京子 74 ALEXANDER KEITH'S INDIAN PALE ALE Canada 8 303 ICE GOLD Australia 75 ALEXANDER RODENBACH Belgium 9 30th ANIKI BEER ICHIRO MIZUKI Japan 76 ALFA Edel Pils Premium Dutch LagerGermany 剱持彰宏 10 312 URBAN PALE ALEUSA 石川京子 77 Alhambra Especialspain 小川智世 11 312 URBAN WHEAT ALEUSA 石川京子 78 ALLSOPPS QUALITY LAGERKenya 船岡美保 12 317.18USA Ron 79 almaza PILSNER BEERLebanon 石川京子 13 32 Via dei birrai AUDACEItaly 合阪幸三 80 ALOE BEER USA 14 32 Via dei birrai CURMIItaly 合阪幸三 81 Aloha Seres WAILUAUSA 合阪幸三 15 32 Via dei birrai OPPALEItaly 合阪幸三 82 Alpirsbacher HEIDELBEEREGermany 高橋朋子 16 33 EXPORT France 83 Alpirsbacher ZITRONEGermany 高橋朋子 17 "33" EXPORTJapan 松永宣男 84 ALSA BRAU France 18 333 Viet Nam 85 Alster-WasserKorea 石川京子 19 333 Export Viet Nam 86 Altenmunster 子猫ビールGermany 山下亜紀 20 53Canada 家合礼子 87 AMBAR 1900Spanish 浅尾治子 21 7 brau INDIA PALE ALEKorea 石川京子 88 AMBER ALE Japan 22 8,8 PREMIUMGermany 剱持彰宏 89 Amber Cream Ale Japan 23 A & W ROOT BEER Hong 90 AMERICAN USA 24 A & W ROOT BEERUSA 冷川成晴 91 AMERICAN AMBER LAGER USA 25 A Le Coq PREMIUM EXPORTEstonia 外山直璋 92 AMERICAN PALE ALE USA 26 A MARCA BAVARIABrasil Vasco 93 AMERICAN PORTLAND MALT BEVERAGE USA 27 A・1 いきいきダーク Japan 94 AMIRAALI EXPORT BEER Finland 28 A・1 いきいきラガー Japan 95 AMIRAALI EXPORT BEER Heihachiro Togo 1847Holland 本野 盈 29 A.
    [Show full text]
  • SECURITIES and EXCHANGE COMMISSION Washington, D.C
    OPERATOR: URGENT — READ THE COMMENT NOW!!! And don’t mess with the Delay Codes! UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F/A (Amendment No. 1) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the fiscal year ended December 31, 1999 Commission file number 1-14630 COMPANHIA CERVEJARIA BRAHMA (Exact name of Registrant as specified in its charter) BRAHMA BREWING COMPANY (Translation of registrant’s name into English) Federative Republic of Brazil (Jurisdiction of incorporation or organization) Avenida Maria Coelho Aguiar, 215, Bloco F, 6/ andar 05804-900 São Paulo, SP, Brazil Telephone (55-11) 3741-7000 (Address of principal executive offices) Securities registered or to b e registered p ursuant to Section 12(b ) of the Act. Name of each exchange Title of each class on which registered Preferred shares, no par value per share, each New York Stock Exchange represented by American Depositary Shares Common shares, no par value per share, each New York Stock Exchange represented by American Depositary Shares Securities registered or to b e registered p ursuant to Section 12(g) of the Act. None (Title of Class) Securities for which there is a rep orting obligation pursuant to Section 15(d) of the A ct. None (Title of Class) Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the annual report. 4,287,944,559 Preferred shares, no par value per share 2,635,679,468 Common shares, no par value per share Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
    [Show full text]
  • 2020/11/28 現在 Page 1 パソコン画面から”Ctrl" と ”F” キーで検索が出来ます。
    2020/11/28 現在 Page 1 パソコン画面から”Ctrl" と ”F” キーで検索が出来ます。 ABC EXTRA STOUT Australia FOSTER'S LIGHT ICE Barbar Australia FOSTER'S SPECIAL BITTER HEILEMAN'S BEER SPECIAL EXPORT Australia Gosser KNIGHT 池田栄治 Australia HAHN GOLD Marry X'mas 戸川 文 Australia HAHN ICE SKOL 松永宣男 Australia HAHN ICE BEER Albania KAON 外山直璋 Australia HAHN Premium Albania KORCA 外山直璋 Australia HAHN PREMIUM Light Argentina ANTARCTICA PILSEN Mick Australia HAHN Super Dry PREMIUM 石川京子 Argentina Barba Roja Morena 小池澄雄 Australia HARN Argentina Barba Roja Rubia 小池澄雄 Australia HARN Premium 栗坂溢實 Argentina Beagle FUEGIAN ALE Australia hi Liki LEMON MOLT Argentina Beagle FUEGIAN STOUT Australia J.Boag & Son BOAG'S XXX ALE 高橋美恵子 Argentina Beagle INDIA PALE ALE Australia J.Boag & Son CLASSIC BITTER 高橋美恵子 Argentina BIECKERT Australia MACKESON STOUT(BLACK) Argentina CAPE HORN PALE ALE Australia MALTS AND HOPS Argentina CAPE HORN PILSEN Australia MATSO'S SMOKEY BISHOP DARK LAGER 生 出村隆行 Argentina CAPE HORN STOUT Australia MAXX BLONDE Premium Lager 石川京子 Argentina CERVEZA GOURMET BEER USHUAIA Hain Light 小池澄雄 Australia MELBOURNE 川喜多孝之 Argentina CERVEZA GOURMET BEER USHUAIA Hain Smoke 小池澄雄 Australia MELBOURNE BITTER Argentina CERVEZA ISENBECK PREMUIUM ARGENTINA Australia OUTBACK BLACK OPAL 合阪幸三 Argentina CERVEZA PATAGONIA Amber Lager Australia OUTBACK CHILLI BEER 合阪幸三 Argentina IMPERIAL Australia OUTBACK COUNTRY BITTER 合阪幸三 Argentina QUILMES Australia OUTBACK PALE ALE 合阪幸三 Argentina Quilmes Bock Australia OUTBACK PILSNER 合阪幸三 Argentina QUILMES CERVEZA 合阪幸三 Australia PLATINUM BLOND Argentina
    [Show full text]
  • E26712cf-72Ef-4E3e-8246-187860Ddb2a9 We Are the Largest Brewer in Latin America and Brazil’S Largest Private Consumer Goods Company
    WorldReginfo - e26712cf-72ef-4e3e-8246-187860ddb2a9 We are the largest brewer in Latin America and Brazil’s largest private consumer goods company. We have operations in 14 countries around the Americas which involve the production and sale of beers, soft drinks, other non-alcoholic drinks, malt and by-products. We are proud that four of our beer brands are among the 20 most-consumed brands in the world: Skol, Brahma, Stella Artois and Antarctica. We are a part of the biggest platform for the worldwide production and sale of beer, as a result of the transaction we entered into in 2004 which created InBev. Our business model is based on the view that consumers are the reason for everything we do and because of that, they must receive our full attention. We build strong brands to win preference for our products. We have Brazil’s largest beverages portfolio, containing winning brands in the beer (such as Skol, Brahma, Antarctica and Bohemia), soft drinks (notably Guaraná Antarctica, Pepsi-Cola and H2OH!), isotonics (Gatorade), tea (Lipton) and bottled water (Fratelli Vita) segments. We are also market leaders in Argentina with Quilmes Cristal, in Bolivia (Paceña), in Paraguay (Brahma) and Uruguay (Pilsen). Additional levers that are critical for building our results are: growth of revenues, financial discipline, point of sale execution, people and culture. In 2007, our sales volume totaled 142.9 million hectoliters, with net revenues of R$ 19.6 billion, representing organic growth of 5.8% and 10.4%, respectively, over the previous year, excluding the impact of acquisitions, the sale of assets or currency translation.
    [Show full text]
  • Prince of the City Simon Bergson, One-Time Home D, Now Bestrides the Metro New York Beer Market
    MODERN BREWERY AGE INTERVIEW Prince of the City Simon Bergson, one-time Home D, now bestrides the metro New York beer market. n a beer wholesaler segment that is increasingly the province of the MBAs and CPAs, Simon Bergson is the last of the industry’s true cowboys. It may seem an odd characterization for this arche- typal New York City businessman, Ibut it is apt. Simon still packs a pistol on his hip, a testament to his propensity for locating his warehouses in some of the toughest neigh- borhoods in the city (“I moved into the South Bronx in 1979. They had just burned the place, but it was cheap as could be”). He started out as a home distributor, or “Home D” (“In those days,”he recalls, “I had to carry two guns, plus the Remington pump I kept under the counter”) In the late 1970s, he became an established beer distributor, and settled his business in the South Bronx. He was fortunate in his brand choices—Rolling Rock and Corona, for two. But Simon attributes his growth to one of his father’s maxims. The elder Bergson used to Simon Bergson of Manhattan Beer Distributors say,“The harder you work, the luckier you get.” And using that formula, Simon has indeed got- tomers, and about 19,000-20,000 buyers. It When you were looking at the market 15 ten lucky. MBD merged with the Coors house in gives you the perspective of the enormity of years ago, where did you see yourself in the NYC in 1998, doubling in size overnight, and calling on this marketplace.
    [Show full text]
  • Alcohol Industry in Latin America and the Caribbean
    THE ALCOHOL INDUSTRY’S COMMERCIAL AND POLITICAL ACTIVITIES in Latin America and the Caribbean IMPLICATIONS FOR PUBLIC HEALTH ACKNOWLEDGEMENTS This report was written by Katherine Robaina, MPH, University of Auckland (New Zealand) Thomas Babor, PhD, University of Connecticut School of Medicine (USA); Board Member, Global Alcohol Policy Alliance Ilana Pinsky, PhD, Comite para Regulacao do Alcool (CRA) - Faculdade de Ciencias Medicas da Santa Casa de Sao Paulo, (Brazil) Paula Johns, MSc, ACT Health Promotion, Rio de Janeiro (Brazil); Board Member, Global Alcohol Policy Alliance and NCD Alliance The authors wish to thank the following individuals for their advice and peer review of this report: Lucy Westerman (NCD Alliance), Øystein Bakke (GAPA/FORUT), Dr. Beatriz Champagne Healthy Latin America Coalition (CLAS), Prof Rohan Maharaj (Healthy Caribbean Coalition), Sir Trevor Hassell (Healthy Caribbean Coalition), Maisha Hutton (Healthy Caribbean Coalition). The authors wish to thank the following organisations for supporting the publication and dissemination of this report: NCD Alliance, FORUT, Global Alcohol Policy Alliance (GAPA), Healthy Latin America Coalition (CLAS), Healthy Caribbean Coalition, ACT Health Promotion, and Mexico Salud-Hable. © 2020 NCD Alliance, Global Alcohol Policy Alliance, Healthy Latin America Coalition, Healthy Caribbean Coalition Published by the NCD Alliance, Global Alcohol Policy Alliance, Healthy Latin America Coalition, and Healthy Caribbean Coalition Copy editing of this report was carried out by the authors
    [Show full text]
  • Global Citizenship Report 2006 What’S Interesting ?
    Global Citizenship Report 2006 What’s Interesting ? Increase the Value Added from InBev operations by 20% year-on-year to approximately 3.3 billion euro (UK£2.3 billion). Normalized EBITDA increased from 2,112 million euro in 2004 to, 3,339 million euro in 2005. Reduced energy use per hectoliter of product by over 12 % since 2003 and reduced greenhouse gases per hectoliter by 14 % over the same period. Conducted our fi rst Employee Opinion Survey—68 % of InBev employees feel very satisfi ed or satisfi ed with InBev as a place to work. InBev launched the Belgian network of the United Nations Global Compact in June 2006. Welcome 3 Go Online Key Performance Indicators 4 www.inbev.com/citizenship About InBev 5 Vision & Strategy 11 Economic Performance & Corporate Governance 20 Environment 33 People & Community 48 Our Products 59 Zone Reporting 77 A Welcome from our Chief Executive Offi cer We made a commitment in 2003 to keep our stakeholders informed of our progress concerning Corporate Citizenship. Now in 2006, it gives me great pleasure to further deliver on that commitment by presenting our second Global Citizenship Report. Our GCR is a transparent, balanced account of our business. It identifi es our positive contributions, as well as specifi c gaps, in terms of corporate citizenship. It also highlights the challenges which lie ahead, for our business, for our sector and for InBev in particular. 3 Since our last report we have continued on our Citizenship journey, and over the past year we have delivered what we believe are meaningful actions to show that citizenship is more to us than merely words.
    [Show full text]