THE PRE-CAMPAIGN TV ADS of RODRIGO DUTERTE Source: Nielsen Media Monitoring Reports, Jan
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SO THE PEOPLE MAY KNOW: THE PRE-CAMPAIGN TV ADS OF RODRIGO DUTERTE Source: Nielsen Media Monitoring Reports, Jan. 2015 to Jan. 2016 ADVERTISER PRODUCT CHANNEL DATE DAY TIME DURATION GAP CODE PRICE PROGRAM VERSION (rate card MONTH OF MARCH 2015 (in seconds) (ad material) in PhP) RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 16/03/2015 Monday 7:30 PM 30 2 1,187,099 TV PATROL CORRUPTION RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 17/03/2015 Tuesday 7:10 PM 30 1 1,187,099 TV PATROL CORRUPTION RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 18/03/2015 Wednesday 7:07 PM 30 1 1,187,099 TV PATROL CORRUPTION RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 19/03/2015 Thursday 7:32 PM 30 2 1,187,099 TV PATROL CORRUPTION CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 23/03/2015 Monday 7:46 PM 15 3 712,259 TV PATROL POVERTY CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 24/03/2015 Tuesday 7:28 PM 15 2 712,259 TV PATROL POVERTY CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 25/03/2015 Wednesday 7:21 PM 15 2 712,259 TV PATROL POVERTY FOREVERMORE CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 25/03/2015 Wednesday 8:53 PM 15 1 712,259 (TELESERYE) POVERTY CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 26/03/2015 Thursday 7:19 PM 15 2 712,259 TV PATROL POVERTY/THIS AD FOREVERMORE CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 26/03/2015 Thursday 8:49 PM 15 1 712,259 (TELESERYE) POVERTY/THIS AD CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 27/03/2015 Friday 7:27 PM 15 2 712,259 TV PATROL POVERTY/THIS AD CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 27/03/2015 Friday 8:18 PM 15 2 712,259 DREAM DAD POVERTY/THIS AD FOREVERMORE CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 27/03/2015 Friday 8:59 PM 15 1 712,259 (TELESERYE) POVERTY/THIS AD 10:01 CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 27/03/2015 Friday 15 2 712,259 BRIDGES OF LOVE PM POVERTY/THIS AD ________ 1 PHILIPPINE CENTER FOR INVESTIGATIVE JOURNALISM MONTH OF APRIL 2015 CORRUPTION- 11:41 RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 20/04/2015 Monday 15 2 712,259 BANDILA POVERTY/THIS PM AD/SHAPE CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 21/04/2015 Tuesday 7:11 PM 15 1 712,259 TV PATROL POVERTY/THIS AD/SHAPE CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 21/04/2015 Tuesday 7:39 PM 15 3 712,259 TV PATROL POVERTY/THIS AD/SHAPE CORRUPTION- 11:47 RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 21/04/2015 Tuesday 15 2 712,259 BANDILA POVERTY/THIS PM AD/SHAPE CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 22/04/2015 Wednesday 7:11 PM 15 1 712,259 TV PATROL POVERTY/THIS AD/SHAPE CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 22/04/2015 Wednesday 7:47 PM 15 3 712,259 TV PATROL POVERTY/THIS AD/SHAPE CORRUPTION- 11:46 RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 22/04/2015 Wednesday 15 2 712,259 BANDILA POVERTY/THIS PM AD/SHAPE CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 23/04/2015 Thursday 7:05 PM 15 1 712,259 TV PATROL POVERTY/THIS AD/SHAPE CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 23/04/2015 Thursday 7:45 PM 15 3 712,259 TV PATROL POVERTY/THIS AD/SHAPE ________ 2 PHILIPPINE CENTER FOR INVESTIGATIVE JOURNALISM CORRUPTION- 11:52 RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 23/04/2015 Thursday 15 2 712,259 BANDILA POVERTY/THIS PM AD/SHAPE CORRUPTION- 11:35 RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 24/04/2015 Friday 15 1 712,259 BANDILA POVERTY/THIS PM AD/SHAPE CORRUPTION- 11:54 RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 24/04/2015 Friday 15 3 712,259 BANDILA POVERTY/THIS PM AD/SHAPE CORRUPTION- TV PATROL RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 25/04/2015 Saturday 5:35 PM 15 1 712,259 POVERTY/THIS WEEKEND AD/SHAPE CORRUPTION- TV PATROL RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 25/04/2015 Saturday 5:48 PM 15 2 712,259 POVERTY/THIS WEEKEND AD/SHAPE CORRUPTION- TV PATROL RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 26/04/2015 Sunday 6:02 PM 15 1 712,259 POVERTY/THIS WEEKEND AD/SHAPE CORRUPTION- TV PATROL RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 26/04/2015 Sunday 6:12 PM 15 2 712,259 POVERTY/THIS WEEKEND AD/SHAPE CORRUPTION- 11:22 SUNDAY'S BEST RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 26/04/2015 Sunday 15 1 712,259 POVERTY/THIS PM (DOCUMENTARY) AD/SHAPE CORRUPTION- UMAGANG KAY RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 27/04/2015 Monday 7:14 AM 15 7 140,989 POVERTY/THIS GANDA AD/SHAPE CORRUPTION- 12:09 RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 28/04/2015 Tuesday 15 3 712,259 BANDILA POVERTY/THIS AM AD/SHAPE ________ 3 PHILIPPINE CENTER FOR INVESTIGATIVE JOURNALISM CORRUPTION- UMAGANG KAY RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 28/04/2015 Tuesday 7:36 AM 15 8 140,989 POVERTY/THIS GANDA AD/SHAPE CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 28/04/2015 Tuesday 7:12 PM 15 1 712,259 TV PATROL POVERTY/THIS AD/SHAPE CORRUPTION- 12:03 RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 29/04/2015 Wednesday 15 3 712,259 BANDILA POVERTY/THIS AM AD/SHAPE CORRUPTION- UMAGANG KAY RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 29/04/2015 Wednesday 6:50 AM 15 5 140,989 POVERTY/THIS GANDA AD/SHAPE CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 29/04/2015 Wednesday 7:20 PM 15 1 712,259 TV PATROL POVERTY/THIS AD/SHAPE CORRUPTION- RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 29/04/2015 Wednesday 7:55 PM 15 3 712,259 TV PATROL POVERTY/THIS AD/SHAPE MONTH OF JUNE 2015 9TH SAFEST CITY IN UMAGANG KAY RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 1/6/15 Monday 7:06 AM 30 7 234,981 THE WORLD/PAID GANDA ADVERTISEMENT SUMMER 9TH SAFEST CITY IN 10:53 KAPAMILYA RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 1/6/15 Monday 30 6 449,661 THE WORLD/PAID AM BLOCKBUSTERS ADVERTISEMENT (DUBBED) ________ 4 PHILIPPINE CENTER FOR INVESTIGATIVE JOURNALISM 9TH SAFEST CITY IN RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 1/6/15 Monday 2:55 PM 30 2 449,661 FLORDELIZA THE WORLD/PAID ADVERTISEMENT 9TH SAFEST CITY IN KAPAMILYA DEAL RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 1/6/15 Monday 5:17 PM 30 2 449,661 THE WORLD/PAID OR NO DEAL ADVERTISEMENT RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 1/6/15 Monday 7:06 PM 30 1 1,187,099 TV PATROL SA LIGTAS NA BAYAN 9TH SAFEST CITY IN UMAGANG KAY RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 2/6/15 Tuesday 6:35 AM 30 4 234,981 THE WORLD/PAID GANDA ADVERTISEMENT SUMMER 9TH SAFEST CITY IN KAPAMILYA RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 2/6/15 Tuesday 9:34 AM 30 1 449,661 THE WORLD/PAID BLOCKBUSTERS ADVERTISEMENT (DUBBED) 9TH SAFEST CITY IN KAPAMILYA DEAL RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 2/6/15 Tuesday 5:14 PM 30 1 449,661 THE WORLD/PAID OR NO DEAL ADVERTISEMENT 9TH SAFEST CITY IN RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 2/6/15 Tuesday 7:12 PM 30 2 1,187,099 TV PATROL THE WORLD/PAID ADVERTISEMENT 9TH SAFEST CITY IN PANGAKO SA 'YO RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 2/6/15 Tuesday 8:56 PM 30 2 1,187,099 THE WORLD/PAID (TELESERYE) ADVERTISEMENT 9TH SAFEST CITY IN UMAGANG KAY RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 3/6/15 Wednesday 6:34 AM 30 4 234,981 THE WORLD/PAID GANDA ADVERTISEMENT 9TH SAFEST CITY IN RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 3/6/15 Wednesday 3:03 PM 30 2 449,661 FLORDELIZA THE WORLD/PAID ADVERTISEMENT ________ 5 PHILIPPINE CENTER FOR INVESTIGATIVE JOURNALISM 9TH SAFEST CITY IN KAPAMILYA DEAL RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 3/6/15 Wednesday 5:12 PM 30 1 449,661 THE WORLD/PAID OR NO DEAL ADVERTISEMENT 9TH SAFEST CITY IN RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 3/6/15 Wednesday 7:59 PM 30 1 1,187,099 NATHANIEL THE WORLD/PAID ADVERTISEMENT 9TH SAFEST CITY IN UMAGANG KAY RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 4/6/15 Thursday 6:49 AM 30 6 234,981 THE WORLD/PAID GANDA ADVERTISEMENT SUMMER 9TH SAFEST CITY IN 10:10 KAPAMILYA THE WORLD/PAID RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 4/6/15 Thursday 15 3 269,797 AM BLOCKBUSTERS ADVERTISEMENT-MAY (DUBBED) SECRETO 9TH SAFEST CITY IN RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 4/6/15 Thursday 7:40 PM 30 4 1,187,099 TV PATROL THE WORLD/PAID ADVERTISEMENT 9TH SAFEST CITY IN THE WORLD/PAID RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 4/6/15 Thursday 8:20 PM 15 3 712,259 NATHANIEL ADVERTISEMENT-MAY SECRETO 9TH SAFEST CITY IN PANGAKO SA 'YO THE WORLD/PAID RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 4/6/15 Thursday 9:08 PM 15 3 712,259 (TELESERYE) ADVERTISEMENT-MAY SECRETO 9TH SAFEST CITY IN UMAGANG KAY RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 5/6/15 Friday 7:11 AM 30 7 234,981 THE WORLD/PAID GANDA ADVERTISEMENT ________ 6 PHILIPPINE CENTER FOR INVESTIGATIVE JOURNALISM 9TH SAFEST CITY IN THE WORLD/PAID RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 5/6/15 Friday 7:34 PM 15 3 712,259 TV PATROL ADVERTISEMENT-MAY SECRETO 9TH SAFEST CITY IN 12:28 RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 6/6/15 Saturday 30 1 777,010 IT'S SHOWTIME THE WORLD/PAID PM ADVERTISEMENT 9TH SAFEST CITY IN MMK ANG THE WORLD/PAID RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 6/6/15 Saturday 8:37 PM 15 3 712,259 TAHANAN MO ADVERTISEMENT-MAY SECRETO 9TH SAFEST CITY IN 10:46 YOUR FACE THE WORLD/PAID RODRIGO DUTERTE RODRIGO DUTERTE ABS-CBN CHANNEL 2 6/6/15 Saturday 15 5 712,259 PM SOUNDS FAMILIAR ADVERTISEMENT-MAY