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Citibank is the Philippines chapter of result of the country’s economic boom in the early to . Since its establishment in 1902, Citibank mid-1990s. Through its Citigold Wealth Management Philippines has played a central role in shaping the Banking proposition, Citibank has cornered the lion’s financial infrastructure and development of the share of the market,gwith sectorial experts who aid country. clients to pick their way through the reams of market information available and to make optimal choices. Citibank first started up in the Philippines in 1902, when Citigold has been awarded in the Reader’s Digest the International Banking Corporation opened its first Trusted Brand Poll for two consecutive years. branch in . Currently, Citibank is the largest commercial bank in the Philippines.[1] SMS banking

Company profile In 2008 Citibank began offering mobile phone banking, so that Filipino cardholders could make credit card This section appears to be written like an charges via text message or phone calls. Two-way SMS advertisement. Please help improve it by rewriting is Citibank’s latest mobile phone-based service. It allows promotional content from a neutral point of view and cardholders to send Citi a text message inquiring about removing any inappropriate external links. (August their available credit balance, amount due and payment 2010) due date. It also allows users to order food, flowers, Philippines has 4,200 employees, mainly mobile recharges through and can order prepaid drawn from the local population. At present, Citibank Internet load (from Blast)sms. Cardholders can also pay Philippines has 6 branches, namely at , their bills for Globe postpaid plans. SMS banking is Greenhills, Libis, Binondo, Alabang, and Metro ; available to more than one million credit cardholders. and 22 branches for Citibank Savings. Citibank are the first to offer this service on a credit Citibank Philippines has 1.2 million credit cardholders. card.

Citibank Philippines and Citibank Savings Bank are also Citibank’s latest credit card campaign, the "Citibank members of BancNet, the largest ATM network in the Free GreenBag promo" supports recycling and country. environmental protection in the Philippines.

Awards Citibank Philippines also provides its clients with the usual facilities of bank loans, credit cards, deposit Manila - Asset Magazine awarded Citi in the Philippines accounts, wealth management schemes and investment with twin recognitions during the annual Asset Asian options. Awards Dinner held in on January 15, 2009. Corporate social responsibility Citi Philippines won Best Bank for the fifth consecutive year, and Best Foreign Investment Bank for the second Citibank Philippine encourages the clients of Citigold, its consecutive year. Citi also bagged Best Small-Cap Equity wealth management service, to take part and do their Issue as Joint Bookrunner for the San Miguel Brewery share in saving the environment. IPO. EASTWEST

Products and services EastWest Bank (PSE: EW), more formally known as East Wealth management West Banking Corporation, is a universal bank in the Philippines. Its headquarters is at The Beaufort, the Citibank is the first bank in the Philippines to offer luxury condominium project of Filinvest wealth management services, Citibank tapped into the Development Corporation at the rich vein of newly wealthy who emerged as a with extension offices at PBComm Tower Makati City (Call Center Division), Hanston Building (Customer EastWest Bank acquired a shareholding in the network, Care), and Pasong Tamo Extension (formerly the affording the Bank a Board seat as a full member bank. country head office of Levi's Philippines). GMA NETWORK History GMA Network (GMA) is a major commercial television EastWest Bank was created on July 6, 1994 as the & in the Philippines. GMA Network is Philippines' thirty-fourth commercial bank. It was on owned by GMA Network, Inc. a publicly listed company. that date that the Bangko Sentral ng Pilipinas granted Its first broadcast on television was on October 29, EastWest Bank its commercial banking license. Backed- 1961, GMA Network (formerly known as DZBB TV up by the Filinvest Group of Companies, EastWest Bank Channel 7, RBS TV Channel 7, GMA Radio-Television opened to the public along Senator Gil Puyat Avenue, Arts then GMA Rainbow Satellite Network) is commonly Makati on August 1, 1994. signified to as the "Kapuso Network" in reference to the outline of the company’s logo. It has also been called EastWest Bank has developed its online banking the “Christian Network” which refers to the apparent facilities and has embarked on a full computerization programming during the tenure of the new program for a more efficient system to deliver bank management, which took over in 1974. It is products and services. It moved to its present headquartered in the GMA Network Center in headquarters at the 20th floor of PBCom Tower in City and its transmitter is located at Tandang Sora November 2001. Avenue, Barangay Culiat also in .[1] In 2004, the Bank received the prestigious Best Website History Award in the Banking and Finance category of the 7th Philippine Web Awards, the most coveted award in the 1960s field of web design. Original logo used by DZBB TV Channel 7 (1961-1974). EastWest Bank has a network of 129 branches and 145 The origin of GMA Network can be traced back to ATM terminals, this after the merger with the former AIG Philam Savings Bank. The merger resulted in Loreto F. de Hemedez Inc. through Radio EastWest Bank becoming the sixth largest lender for Station’s DZBB,[2] which started airing its radio broadcast on March 1, 1950, and officially launched as a housing, auto and credit cards in the country. local radio station in Manila in June 14, 1950 and owned EastWest Bank joined the Philippine Stock Exchange on by Robert La Rue “Uncle Bob” Stewart, an American war May 7, 2012.[1] The bank was later on granted a correspondent.[3] Venturing into television in the universal banking license on July 31, 2012.[2] 1960s, Stewart started its through DZBB TV Channel 7 on October 29, 1961, the Subsidiaries and affiliates Philippines' third station. Originally, EastWest Bank is a subsidiary of the Filinvest DZBB TV Channel 7's programming is composed of Development Corporation, a publicly listed company foreign programs from the and it later founded by Andrew Gotianun, Sr. in 1955. The Filinvest produced local programs to cater Filipino audiences. It Group is composed of companies engaged in diverse produced shows like Uncle Bob’s Lucky Seven Club, a businesses. It operates its real estate business primarily child-oriented show aired every Saturdays; Dance Time through its majority-owned subsidiaries, Filinvest with Chito; Lovingly Yours, Helen; GMA Supershow Alabang, Inc. and Filinvest Land, Inc. (formerly Germside and then Germspesyal) and various news programs like News at Seven. And in 1963, GMA EastWest Bank joined BancNet in 1994 as an Associate Network Inc. (then Republic Broadcasting System Inc.) member, with full use of the network's facilities and launched its first local television station in Cebu, DYSS services but without voting rights. In late 2008, Channel 7 (now GMA TV 7 Cebu). In the same year, from Loreto F. de Hemedez Inc. was renamed to Power Revolution. The network was the first to air a Republic Broadcasting System, Inc.[1] television interview with in 1984, and when she later announced that she would run for the 1970s presidency if she receives one million signatures.[3] In Logo used by RBS TV Channel 7 (1974-1975). February 1986, the network was also the first to report that Fidel Ramos and broke away On September 21, 1972, then President Ferdinand from the Marcos administration.[3] Marcos declared martial law by the virtue of Proclamation 1081.[4] Marcos, ruling by decree, When democracy in the Philippines was restored in the curtailed press freedom and other civil liberties; closed in 1986, television stations down the Congress and media establishments including began to air, some with their original owners. The GMA Network. Military personnel occupied GMA political instability of the country also added to the Network compound and placed it under military control station's burden, when soldiers stormed into the to prevent alleged communist propaganda. Media studios for two days in a part of coup attempt to topple outlets including GMA Network that was critical to the then President, Corazon Aquino. In 1987, it opened its Marcos administration were ordered to be closed. high-end live studio, the , boosting Foreign citizens and entities were disallowed from its local programming, and inaugurated its 777-foot owning and operating media companies in the Tower of Power located along Tandang Sora, Quezon Philippines. Stewart and the American Broadcasting City, the tallest man-made structure in the country on Company, who owned a quarter of the company, was November 7, 1988.[6] forced to cede majority control to a triumvirate 1990s composed of Gilberto Duavit Sr., a Malacañang official; Menardo Jimenez, an accountant; and , an GMA first Rainbow Satellite Network logo in 1992. attorney of the Stewarts in 1974.[5] Through the acquisition, the station was able to broadcast in color International reach became GMA's target in the 1990s, which began when the Rainbow Satellite launched on with a PhP7 million credit line. In the succeeding year, the station changed its name to GMA Radio-Television April 30, 1992. Through its relay stations, GMA Arts (GMA stood for Greater Manila Area, the station's programs were seen across the archipelago and . GMA programming started airing in 60 initial coverage area), though Republic Broadcasting American cities and parts of through the System, Inc. remained as its corporate name until 1996. International Channel Network. GMA was the official 1980s broadcaster of the 1995 , which was the last visit of Pope John Paul II to the country. During GMA Radio-Television Arts logo (1979-1992). the same year, two popular TV shows, Eat Bulaga and When Benigno "Ninoy" Aquino, Jr., a senator who Okey Ka Fairy Ko! began broadcasting on GMA after strongly opposed the Marcos administration, was TAPE Inc. refused ABS-CBN's proposal to buy the airing assassinated on August 21, 1983, it was only a small rights of the two shows. At the same time, GMA item on television news. The iron grip that the Marcos launched a UHF channel subsidiary, Citynet 27, several administration had on television began to slip, as GMA new shows (among them were and broadcast the funeral, the only local station to do so.[3] Startalk, now some of the longest-running shows on In 1984, , daughter of , TV), and the news program, with , attempted to take over GMA.[3][5] However, the and and it also they have their takeover was prevented by GMA executives. Stewart Asian adaptation of The 700 Club series as The 700 Club left the Philippines for good as he was utterly Asia which Philippines is the only originating country in disappointed with the Marcos move. GMA was also Asia. instrumental during the years preceding the People In 1996, GMA formally changed its corporate name to In 2003, Saksi won the New York Festival Gold Medal for GMA Network Incorporated, with GMA now standing best newscast, the first Philippine newscast to do so. for Global Media Arts. GoBingo, initially aired in 1996, is This, and the Peabody Award in 1999, earned the an interactive game show hosted by Arnell Ignacio, with network a House of Representatives commendation Maricar de Mesa as the first GobiGirl. GMA Films was later that year. On September 1 of the same year, GMA also launched in 1998 - its film José , which was at Network withdrew its membership from the Kapisanan that time the most expensive movie production ever in ng mga Brodkaster ng Pilipinas (KBP),[7] after incidents the country (costing over 80 million pesos to produce), involving host Rosanna Roces, alleged commercial but became a huge success with many accolades and overloading and interfering when news anchor Mike award nominations. Enriquez aired his complaints over his radio program, Saksi sa Dobol B, against Lopez-owned cable firm GMA was the first Philippine broadcaster to receive a SkyCable's distortion of GMA's signal on its system, and Peabody Award for Investigative Reporting in 1999. a lost videotape containing evidence that the cable firm Later, Citynet 27 became EMC, the first locally had violated the rule on soliciting ads for cable TV. GMA programmed music video channel, later becoming a was an official TV network of the 4th World Meeting of part of the Channel [V] franchise called Channel [V] Families held in Manila, Philippines. Philippines. Channel [V] Philippines, however, ceased operations due to a conflict of interest between the In 2004, GMA launched line up of new programs and owners of GMA and PLDT (which bought a stake in primetime shows such as Te, Amo, Hanggang Kailan, GMA), who operate MTV Philippines through their , Marinara, as well as, Bahay Mo Ba subsidiary, the Nation Broadcasting Corporation. GMA 'To?, Naks, Lovely Day, StarStruck Kids, Ikaw Sa Puso Ko, was also the Philippine broadcaster for . At Leya, 30 Days, Wag Kukurap, Superstar, SOP the turn of the millennium, GMA was the only local Gigsters, Joyride, 3R, Out & Bitoy's Funniest Videos. network to go on 24-hour, non-stop broadcasting. At the beginning of the year, Menardo Jimenez announced In 2005, the company’s subsidiary, Citynet Inc., also signed a co-production and blocktime agreement with his retirement as president and CEO and on December 31, 2000, Felipe Gozon assumed the position with his ZOE Broadcasting Network, allowing the GMA Network concurrent capacity as chairman. Duavit's son Gilberto with another platform to showcase its programming and talents. On November 11, 2005, ZOE's flagship Duavit Jr. assumed the post of Chief Operating Officer. station, DZOE-TV Channel 11, went on the air as Quality 2000s TeleVision (later known as Q and was reformatted to become GMA News TV), and broadcast shows that GMA Network unveil their new corporate logo at the primarily targeted women audiences. Q's news GMA Network Center. programs shared the same resources of GMA News and On October 27, 2002, during an episode of the Public Affairs, while some programs are produced by network's longest-running Sunday afternoon Citynet, Inc. Also in 2005, GMA won the Asian Television entertainment show SOP, GMA officially revealed a new Awards' Best Terrestrial Television Station, besting MBC logo and image campaign. The new logo features a of Korea and MediaCorp Channel 5 of . The rainbow colored heart-shaped logo, the Kapuso, network planned to go public, but due to political represented by a new slogan Kapuso ng Pamilyang instability and downward trend of broadcast Pilipino, Anumang Kulay ng Buhay (One in Heart With advertising, it was delayed.[8] the Filipino family, In Whatever Colors of Life), and a In 2006, Debate with Mare at Pare, a late-night public Century Gothic Bold font for the letters. The "Kapuso" affairs program, won the bronze medal in the New York theme song is sung by . Festival. The network was also praised on its coverage View of GMA Network Center from Kamuning MRT of the (a program of ABS-CBN) stampede by Station. various local publications. In an exclusive interview, a reprehensive Mike Enriquez also interviewed embattled Totoy Bato, All About Eve, Zorro, Adik Sa'Yo, All My Life, Philippine president, Gloria Macapagal-Arroyo for the Sana Ngayong Pasko. The primetime news program 24 first time since the lifting the State of National Oras won 2 awards in the New York Festivals, a Gold Emergency, which the network allowed other stations Medal for Best Continuing Coverage and a Silver Medal to air without prior consent. At the end of the for Best News Program. interview, the President praised the network for its news coverage, hinting that other media outfits to do The network likewise lined up new primetime shows for the second half of 2009 like Rosalinda, new version of the same. In April, the founder of the network, Robert "Uncle Bob" Stewart died in the United States. During , second season of Survivor Philippines, Stairway the Everest climbing season the same year, GMA to Heaven, Full House, new season of StarStruck. supported climber Romi Garduce, the third Filipino to 2010s reach the summit of Mt. Everest in only three days. The network is one of the first local companies to produce In 2010, for the first and second quarters, GMA an IMAX film, with the opening of the San Miguel-Coca- Network released new soaps and shows like The Last Cola IMAX Theater in SM's Mall of Asia. Prince, Kids, First Time, Laff En Roll, Diva, Zooperstars, Claudine, , , In 2007, the network announced that it will offer its Wachamakulit, Sunnyville, Comedy Bar, Love Bug, stocks to the public.[8][9] After being cancelled Langit Sa Piling Mo, Pilyang Kerubin, Endless Love, Danz numerous times and despite the Marcoses claim to the Showdown, as well as Diz Iz It which replaced the shares held by the Duavit family,[10] their IPO was longest morning talk show SiS along finally held on July 30 offering PhP 8.50 per share.[11] which replaced SOP. The Network started to produce television franchises from other countries when they produced Celebrity In 2011, GMA Network offered an afternoon line-up Duets: Philippine Edition with FremantleMedia, one of which continued the success of Koreana, Trudis Liit, the largest producers of television franchises in the Basahang Ginto and Bantatay. It includes Nita Negrita, world based in . They later produced Magic Palayok, Alakdana, Sisid and My Lover, My Wife. MariMar, Zaido: Pulis Pangkalawakan, Kakasa Ka Ba Sa In the primetime line-up, GMA released I Heart You, Grade 5? and Whammy! Push Your Luck from various Pare!, Dwarfina, Machete, , Munting countries. On September 16, 2007, it was announced Heredera, and the first historical drama of the that the Idol franchise, which was previously been used Philippines, entitled Amaya. and they offered the first by the Associated Broadcasting Company (to produce TV remake drama series Ikaw Lang Ang Mamahalin. Philippine Idol) would be transferred to GMA under the In 2012, the network offered all original line-up of new name Pinoy Idol.[12] television series for the first quarter, in both primetime In 2008, GMA produced a diverse set of shows for its and afternoon block such as Legacy, Biritera and My primetime block by airing Carlo J. Caparas' Joaquin Beloved in GMA Telebabad and Alice Bungisngis and her Bordado, Mars Ravelo's , Babangon Ako't Wonder Walis, Broken Vow, The Good Daughter and Dudurugin Kita, Gagambino, Codename: Asero, Lalola, Hiram na Puso in GMA Afternoon Prime.[13] Ako si Kim Sam Soon, Survivor Philippines, , In February 1, 2012, GMA Network announced it has Saan Darating Ang Umaga? and Luna Mystika. GMA also signed a three-year deal with Fox International became the new home of the Idol franchise, with Pinoy Channels which allows locally produced GMA's shows Idol also premiering that summer along with its and feature films to be aired on FOX cable channels. The companion show, Pinoy Idol Extra.[citation needed] said deal covers a minimum of 350 hours worth of In the first half of 2009, GMA Network lined up new programs and 25 feature films. Among the programs shows for its primetime like Carlo J. Caparas' Ang delivered to FOX for airing in its Philippine feed are: Babaeng Hinugot Sa Aking Tadyang, Carlo J. Caparas' , Darna, Dyesebel, Super Twins, Stairway to Heaven, Kaya Kong Abutin Ang Langit, Trudis Liit and Branding of the GMA Network Babangon Ako't Dudurugin Kita, and news and public affairs shows like Wish Ko Lang, Pinoy Meets World and Network identity . While the films covered by the deal are: On October 29, 1961, then Loreto F. de Hemedes Inc. My Best Friend's Girlfriend, When I Met U, Yaya and through Radio Broadcasting Station launches its first Angelina: The Spoiled Brat Movie, Temptation Island television station in the Philippines, known back then as and José Rizal.[14] DZBB TV Channel 7. GMA Network began branding its In February 22, 2012, GMA Films' President Annette identity by eliminating call signs to its network identification. By 1974, the call letters were disregarded Gozon-Abrogar and director Yam Laranas announced that the thriller movie The Road will be commercially and paves the way for other networks to affect such released and shown in over 50 theaters across North naming structures. Thus, GMA is the first television station in the Philippines to be called by its corporate America and in May 11, 2012, a first for a local name and not by its call sign. Filipino motion picture.[15] DZBB TV Channel 7 (1961-1974)—From the success of In February 28, 2012, the network announced the retirement of Senior Vice President for the its amplitude modulation band radio DZBB, Robert La Entertainment Group, Wilma Galvante. The Rue "Uncle Bob" Stewart launches its first television and the Philippines third terrestrial channel, DZBB TV announcement came about after Galvante officially retired from the network, ending her 19 years of service Channel 7. as entertainment head. GMA Network appointed RBS TV Channel 7 (1974-1975)—When Gilberto Duavit, Lilybeth Rasonable as Officer in-charge of the Menardo Jimenez and Felipe Gozon took over the Entertainment Group. Rasonable has been with the management of Loreto F. de Hemedes Inc. in 1974, network since 1998 and has served as Program GMA Network was rebranded to Republic Broadcasting Manager, Assistant Vice President, and Vice President System. for Drama for the Entertainment Group. Her latest position prior to the appointment has seen her GMA Radio Television Arts (1975-1992)—To ascertain supervising the group's afternoon and primetime its present in its coverage area, the Greater Manila teledramas.[16] Area, GMA Network changed its character to GMA Radio-Television Arts. In April 2012, GMA Network's Chairman Gilberto Duavit, Jr. announced that the network hit consolidated GMA Rainbow Satellite Network (Rainbow Network, revenues at 13.083 billion pesos in 2011. That's despite 1992-2002)—In preparation for the launching of Tower the absence of 2.054 billion pesos worth of revenues of Power, GMA again rebranded its network identity on from political ads generated in 2010 and the global April 30, 1992. impact of financial crisis in and slow economic GMA Network (Kapuso Network, 2002-Present)—In recovery in the U.S. in 2011.[17][18] October 27, 2002, GMA Network unveiled its new In October 4, 2012, the network announced the identity and catchphrase. In an effort to localized and termination of negotiations with MediaQuest Holdings, transformed its image into a more intrinsic Filipino, Inc. (an affiliate of Philippine Long Distance Telephone GMA Network engaged in a rebranding course in line Company) owned by businessman and TV5 chairman with its objective to become the leader in providing Manny V. Pangilinan.[19] Since the beginning of the local news and entertainment. The rebranding of its year, Mr. Pangilinan had been vocal to his interest to logo and slogans reflects its new business acquire GMA Network, saying that he "talked to them, distinctiveness and integrating the network’s character ...since 2002, and then maybe five years ago."[20] as the former “Rainbow Network.”

News, for its promotional campaign together with its news media partners, INQ7.Net.[25] GMA Logo in their 60th Anniversary Programming Logos Main article: List of programs broadcast by GMA GMA Network has used a number of logos throughout Network its history especially when Gozon, Jimenez and Duavit acquired the station in the 1974. From late 1970s to the GMA Network television programming comprises news, early 1990s, the network used the Circle 7 logo, which is public affairs, fictional, variety shows, dramas, musicals, also expended by several networks around the world. In soap operas, children’s and talk shows, and reality the 1980s, to refine its presence in Philippine broadcast programs. Most of its programs are broadcasted live industry, GMA Network used the slogan Where You and taped in its GMA Network Centers and Studios Belong, and lasted for two decades before invigorating located in Metropolitan Manila. GMA Network currently to another catchphrase. In 1989, GMA Network programs 20.5 hours of programming per day. It redefines itself as the Rainbow Network, succeeding the provides 34.5 hours of prime-time programming per ensigns of the rainbow. Throughout the 1990s, the week to its owned and affiliated stations: 5:30-10:30 network developed the logo before having it replaced p.m., Monday through Thursday; 5:30-11:30 p.m. on by its current logo in 2002 and as the Kapuso Fridays; 6:00-10:00 p.m. on Saturdays; and 6:00-10:30 Network.[1] After a huge marketing campaign, and p.m. on Sundays. Programming is also provided from improved television ratings, the new insignia (the 4:30-8:30 a.m. on weekdays in the form of ; rainbow-colored stylized heart-shape logo known as the one-and-half hour weekday Eat Kapuso) is now one of the most recognizable in the Bulaga!; early afternoon dramas, early- and late- Philippines. evening news program, and Saksi, respectively; prime-time programing through its Telebabad block Slogans (Aso ni San Roque, , One True Love, Inside Main article: List of GMA Network slogans Protege and Angel's Temptation); late night current affairs shows produced by its news and public affairs Kapuso ng Bawat Pilipino (One in Heart with Every department. Filipino)[21] is the present characteristic catchphrase of GMA Network. The slogan was initially used in Competition conjunction with the rebranding of GMA Network as the Programming competition started in 2004 when “Kapuso Network” in October 27, 2002.[22] But the production of numerous GMA Network shows was up another slogan of the network Kapuso Mo, Anumang against its rival network, ABS-CBN. Reality program, Kulay ng Buhay (One in Heart, in Every Colors of Life) is Extra Challenge started to lead the game and with still used in other purposes and this is the official theme launch of telefantasya . On September 23, song title for the network. GMA Network’s news and 2004, GMA Network finally gained in leadership Mega public affairs department meanwhile uses the slogan Manila against its closest competitor.[26] In 2005, GMA Serbisyong Totoo (True Service). It is one of the longest Network began producing Mars Ravelo's Darna, a classic running slogans used for news broadcast Filipino comic book character which became an instant promotion.[23][24] GMA Network found itself on the hit, with an overnight rating of 47.7 percent, the highest other end of a battle concerning the slogan, when ABS- rating for a pilot episode and the first telefantasya to CBN News Channel uses similar catchphrase, and reached 52.1 percent ratings; followed by Encantadia at immediately discontinued in order to avoid legal 47.2 percent and other prime-time telefantasyas, predicament from GMA Network. In 2006, its news Mulawin (2004) and Sugo (2005) contributed to GMA department also used an accompanying slogan, Just Network lead in Mega Manila. In 2006, GMA Network maintained its primetime supremacy by reformatting its reality-based program Extra Challenge and another sustained to beat ABS-CBN in Mega Manila, which telefantasya Encantadia (which was succeeded by accounts 58 percent of television household. It got 37.7 sequels, and Encantadia: Pag-ibig Hanggang percent share over ABS-CBN 25.2 percent and TV5’s Wakas), and the localized subtitled versions of Korean 17.7 percent, 20 points higher.[33] television series Stairway to Heaven, Full House, Jewel in the Palace and .[27] In 2007, Controversies GMA Network started producing the local version of a Copyright infringement with ABS-CBN Mexican television series MariMar. For its pilot episode, MariMar got 52.6 percent overnight rating, making it In July 22, 2004, during the arrival of Angelo de la Cruz the only soap operate to achieve the highest ratings in at the Ninoy Aquino International Airport (a truck driver GMA Network’s history. In a 2006 survey conducted by who was held hostage and threatened with beheading Pulse Asia, seven out of 10 -based viewers in Iraq abducted by armed rebels west of Baghdad while find GMA Network a more credible network than rival trucking fuel from Saudi Arabia), live news coverage was ABS-CBN.[28] GMA Network managed to lead in Mega aired on GMA Network and other local television Manila and Southern Luzon demographic, which has the stations in the Philippines.[34] GMA Network used highest concentration of television ownership and 79 audio-video coverage through the facilities of Reuters, percent of advertisement placement.[29] The National which GMA Network subscribed to.[35] During the said Urban Television Audience Measurement was officially broadcast, a live feed from Reuters was simultaneously launched on October 16, 2006 to determine the aired with its own live broadcast. During the first five- television ratings and audience share of local TV second of live feed, GMA Network did notice that the programs from the different urban areas in the live feed from Reuters was also airing at another local Philippines. This changes the broadcast industry station, its main competitor ABS-CBN. The live video landscape and the manner in which the advertisers was restricted only to ABS-CBN and Reuters did not allocate their TV investments to achieve cost efficiency inform GMA Network that the video coverage was only and maximization. In August 2007 audience rating data intended for ABS-CBN.[36] The local Court of Appeals shows GMA Network maintained its lead in Mega junked the case filed by ABS-CBN Corporation against Manila, which resulted to a 23 percent growth in its GMA Network Inc. for what was claimed to be illegal consolidated net income to PhP1.13 billion in the first copying of its live video footage. In a ruling, the local half of the year from PhP915 million in the same period fourth division of the appellate court set aside the last year.[30] GMA Network income grew by 23 percent resolution of the local Justice department, which year-on-year to PhP1.126 billion in the first six months approved the filing of violation of Republic Act 8293 (or of the year. Mega Manila accounts 49 percent of total the Intellectual Property Code) against GMA Network. It TV households. The Mega Manila and Luzon markets ruled out that the act of GMA Network in airing the live combined accounts 76 percent of the total TV video coverage was focused by good faith since there households.[31] It earned PhP2.3 billion in 2007.[32] In was no meaning to instigate damage to ABS-CBN 2011, GMA Network maintained the lead in the national Corporation.[37] The local court also said GMA Network television ratings mentioning figures from Nielsen TV acted in good faith when it decided to instantaneously Audience Measurement for the period of January 1 to stop using the live video feed from Reuters upon February 13, 2011. It had 33.2 percent audience shared learning ABS-CBN was also covering the said news event based on overnight data, higher than ABS-CBN’s 31.8 and its following exertion to authenticate the ABS-CBN percent and TV5’s 14.9 percent. It also leads in Urban Corporation restriction arrangement with the news Luzon, which makes up 77 percent of total television service, Reuters. The local court also stressed that apart households in the Philippines. GMA Network posted 9.8 from lack of intent of GMA Network to affect the video point lead with 36.5 points compared with closest from ABS-CBN, the action also cannot be reflected competitor, ABS-CBN’s 26.7 points and imposing a 19.6 intrusion of Sections 212.4 and 185.1 of Republic Act point lead from TV5’s 16.9. GMA Network also 8293 since it was just a short excerpt compared with mutuality of contracts, citing Article 1308 and 1196, the totality of the matter.[38] New Civil Code of the Philippines. Also, Judge Samuel Gaerlan, Quezon City Regional Trial Court Branch 92 TV ratings issued court summons against ABS-CBN Broadcasting Main article: AGB Nielsen Philippine TV ratings Corporation and 15 of its personnel on the January 3, controversy 2008.[47] On January 17, 2008, Judge Gaerlan inhibited himself from the case, considering that he has a cousin On December 20, 2007, Judge Charito Gonzales of working in the legal department of ABS-CBN Quezon City Regional Trial Court Branch 80 released a Broadcasting Corporation.[48] The case was later temporary restraining order on TV ratings surveys based reraffled on January 28, 2008,[49] and the case was on a civil case filed by then ABS-CBN Broadcasting eventually assigned to Judge Henri Inting of Branch 95 Corporation (now ABS-CBN Corporation) versus AGB of the Quezon City Regional Trial Court. On February 14, Nielsen Media Research Philippines. ABS-CBN 2008, Judge Inting issued a temporary restraining order Broadcasting Corporation accused competitor GMA barring local television station, ABS-CBN from airing Network Inc. of funding bribing operations in defamatory statements against GMA Network Inc.[50] City, to discredit the former.[39][40] The local court in the Philippines further ordered ABS-CBN Broadcasting Lawsuit against TV5 Corporation to file comment on the plea of AGB Nielsen In December 2008, GMA Network Inc., Citynet Media Research Philippines for the alleged gathering Television, and ZOE Broadcasting Network filed a and dissemination of television ratings data, within five lawsuit against the management of TV5, alleging MPB days or until December 22, 2007.[41] On December 21, Primedia Inc. (a subsidiary of Media Prima Berhad, a 2007, a local AM radio station in the Philippines, owned Malaysian company, which entered a block time by ABS-CBN Broadcasting Corporation, DZMM field agreement with Associated Broadcasting Company to reporter Junrie Hidalgo reported a news story entitled sell the airtime of TV5) of violating Article XVI, Section 3, AGB Nielsen, umamin sa dayaan: GMA Network, of the 1987 Philippine Constitution.[51] GMA Network tahasang itinurong nasa likod ng dayaan (AGB Nielsen Inc. argues restriction of foreign entities to operate and admits to cheating: GMA Network aggressively accused owns a Filipino company especially on broadcast media. of being behind the cheating) during the radio program GMA Network Inc. disputes MPB Media Inc. that it was of Showbiz Mismo, hosted by and Jobert established to skirt the anti-dummy laws and entering Sucaldito. The news story is based on an interview of into an unlawful block time deal.[52] AGB Nielsen general manager Maya Reforma regarding the purported cheating.[42][43][44] In response, GMA Network Inc. aired a television plug reproving the purported unfair journalism and disagreed the accusations of ABS-CBN Broadcasting Corportion. GMA Network Inc. later filed a PhP15-million civil libel suit against ABS-CBN Broadcasting Corporation on January 3, 2008. The respondents included Hidalgo, Fermin, Sucaldito, the station and news manager of DZMM, writers and executive producers of television programs Bandila, Entertainment Live and after the same story was aired locally.[45] On January 7, 2008, the Quezon City Regional Trial Court junked ABS-CBN Broadcasting Corporation's suit against AGB Nielsen, saying the case was “prematurely filed" before the local court.[46] Judge Gonzales' basis is the principle of