CII Indiadesign.Pdf

CII India Design eBook 2020

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Published by Confederation of Indian Industry (CII), The Mantosh Sondhi Centre; 23, Institutional Area, Lodi Road, New Delhi 110003, India, Tel: +91-11-24629994-7, Fax: +91-11-24626149; Email: [email protected]; Web: www.cii.in. FOREWORD MESSAGE

Chandrajit Banerjee Deep Kapuria Director General, Confederation of Indian Industry Chairman, CII National Committee on Design Chairman, The Hi-Tech Group As the Indian economy aspires to reach an ambitious target of USD 5 trillion by The past year has grimly made us aware of a calamity, the Covid-19, which has brutally 2025, the design industry sector will play a critical role through envisioning of new impacted the globe & our lives. Even though we have a ray of hope in the form of products, innovative services and technology advancements. The 6th edition of the a Vaccine the challenges of the delivery to immunize billions of people remain. It’s CII India Design book in its digital version emphasizes key success stories of design also quite evident that as economic activity struggles on the path of recovery, we sector and its contribution to the growth of Indian economy. are already observing a structural change impacting our lives. Historically pandemics have indicated the beginning of a new chapter for the mankind, which could be very India is emerging as a global design hub and its design industry is growing at the rate true for this contagion as well. of 23 to 25% annually. The expertise of Indian designers is coveted by leading MNCs We’re clearly at the cusp of a defining era & an evolution of a ‘New Normal’. This from countries such as the United States, Germany, UK, France, Italy and Japan that ‘New Normal’, also warrants the imperative to move towards more self-reliance; it are either setting up research and design centres in India or are offshoring design might seem like a conundrum, but this form of ‘Self-reliance’ structurally embeds or work to Indian design houses. The design industry in India is currently estimated to rather thrives on cross border & international cooperation as well. be around INR 20,000 crore, and is expected to increase at a CAGR of more than The Prime Minister’s mission mode program of ‘Aatmanirbhar Bharat’ or ‘Self- 11% in coming years. The growth is being accelerated by the new wave of evolution reliant’ India would be a source of local ingenuity creating global impact. The pertinent experienced by Indian industries during the pandemic. It is worth mentioning here question could be at stage; how could we contribute rather than being a bystander in that the Design and Manufacturing sector is the second largest employer after the this endeavour & proactively participate in designing of this New Era? This presents a Agriculture sector in the Indian economy. mega domain of opportunities for Designers to engage with solutions. Some of the other essential questions to be asked of the Design community would be: The Confederation of Indian Industry (CII) has been deeply engaged in strengthening • How can the Design help accelerate the Digitalization of the Economy? the innovation culture and design aspirations of India over the years. Various • How would one Bridge the digital divide, makin