Quarterly Summary of Radio Listening Part 2
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Rajar 1ST 2006 3/5/06 12:54 pm Page 1 QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 26th March 2006 PART 1 - UNITED KINGDOM (INCLUDING CHANNEL ISLANDS AND ISLE OF MAN) Adults aged 15 and over: population 49,377,000 Survey Weekly Reach Average Hours Total Hours Share in Period ’000 % per head per listener ’000 TSA % ALL RADIO Q 44297 90 21.3 23.8 1054084 100.0 ALL BBC Q 32568 66 11.8 17.9 583654 55.4 All BBC Network Radio Q 28391 57 9.5 16.4 466731 44.3 BBC Local/Regional Q 10381 21 2.4 11.3 116924 11.1 ALL COMMERCIAL Q 30424 62 9.1 14.8 449529 42.6 All National Commercial Q 13145 27 2.2 8.4 110321 10.5 All Local Commercial Q 24654 50 6.9 13.8 339208 32.2 Other Listening Q 2882 6 0.4 7.3 20900 2.0 Source: RAJAR/Ipsos MORI * Audiences in Local analogue areas excluded from ‘All BBC Network Radio’ and ‘All National Commercial’ totals. For survey periods and other definitions please see back cover. Embargoed until 7.00 am Enquiries to: RAJAR, Paramount House, 162-170 Wardour Street, London W1F 8ZX Thursday 11th May 2006 Telephone: 020 7292 9040 Facsimile: 020 7292 9041 e mail: [email protected] Internet: www.rajar.co.uk ©Rajar 2006. Any use of information in this press release must acknowledge the source as “RAJAR/Ipsos MORI.” Rajar 1ST 2006 3/5/06 12:54 pm Page 2 QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 26th March 2006 PART 1 - UNITED KINGDOM (INCLUDING CHANNEL ISLANDS AND ISLE OF MAN) Adults aged 15 and over: population 49,377,000 Survey Weekly Reach Average Hours Total Hours Share in Period ’000 % per head per listener ’000 % TSA All BBC Network Radio Q 28391 57 9.5 16.4 466731 44.3 BBC Radio 1 Q 9734 20 2.0 9.9 96327 9.1 BBC Radio 2 Q 12942 26 3.4 13.1 169088 16.0 BBC Radio 3 Q 2099 4 0.3 6.7 13995 1.3 BBC Radio 4 Q 9291 19 2.5 13.2 123032 11.7 BBC Radio FIVE LIVE Q 6170 12 1.0 7.9 48737 4.6 BBC Radio FIVE LIVE Q 6269 13 1.0 8.0 50265 4.8 (inc SPORTS EXTRA) FIVE LIVE SPORTS EXTRA Q 613 1 * 2.5 1528 0.1 BBC 6 Music Q 359 1 * 5.2 1878 0.2 1Xtra from the BBC Q 371 1 * 4.5 1656 0.2 BBC7 Q 621 1 0.1 5.3 3298 0.3 BBC World Service Q 1262 3 0.1 5.1 6409 0.6 BBC Asian Network UK* Q 427 1 * 5.5 2363 0.2 All National Commercial Q 13145 27 2.2 8.4 110321 10.5 The Arrow (UK) H 64 * * 6.9 442 * 3C Q 109 * * 4.4 477 * Capital Disney Q 53 * * 3.1 166 * Total Capital Gold Network UK* H 1240 3 0.2 6.9 8604 0.8 Capital Life Q 78 * * 5.4 422 * Total Century Network UK* H 1656 3 0.3 7.6 12569 1.2 Total Choice (UK)* Q 657 1 0.1 9.2 6021 0.6 Classic FM Q 5711 12 0.9 7.7 43868 4.2 Total Classic Gold Network UK* H 731 1 0.1 9.7 7069 0.7 Core Q 110 * * 3.4 375 * Fun Radio Q 34 * * 2.5 84 * Galaxy Network (UK)* H 2495 5 0.4 7.2 18048 1.7 Total Heart (UK)* H 3156 6 0.5 8.1 25459 2.4 Heat Q 222 * * 2.6 585 0.1 The Hits Q 970 2 0.1 3.4 3317 0.3 Total Kerrang!* Q 1202 2 0.1 5.3 6393 0.6 Total Kiss* Q 2251 5 0.2 5.3 11885 1.1 Total LBC (UK)* H 759 2 0.2 11.0 8378 0.8 Total Magic* Q 3109 6 0.5 7.6 23673 2.2 Mojo Radio Q 161 * * 3.6 575 0.1 oneword radio H 132 * * 3.1 408 * Planet Rock Q 461 1 0.1 5.6 2575 0.2 PrimeTime Radio Q 178 * * 8.3 1467 0.1 Q Q 320 1 * 3.0 972 0.1 Smash Hits Radio Q 660 1 * 3.1 2054 0.2 Total Smooth Network (UK)* Q 1269 3 0.2 7.3 9237 0.9 The Storm Q 54 * * 2.2 116 * Sunrise Radio National* Q 455 1 * 5.3 2409 0.2 talkSPORT (Talk Radio) Q 2070 4 0.4 8.8 18251 1.7 Total Virgin Radio (AM/FM) H 2458 5 0.3 7.0 17216 1.6 Virgin Radio Classic Rock H 155 * * 3.7 578 0.1 Virgin Radio Groove H 55 * * 3.4 186 * Virgin Radio Xtreme H 96 * * 4.1 394 * Total XFM (UK)* Q 1068 2 0.1 6.2 6589 0.6 Source: RAJAR/Ipsos MORI * See notes on back cover For survey periods and other definitions please see back cover. ©Rajar 2006. Any use of information in this press release must acknowledge the source as “RAJAR/Ipsos MORI.” Rajar 1ST 2006 3/5/06 12:54 pm Page 3 QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 26th March 2006 PART 2 - RESULTS FOR INDIVIDUAL BBC SERVICES Results are shown based on each station’s Editorial Area Survey Adult (15+) Weekly Reach Average Hours Total Hours Share in Period Pop’n ’000 ’000 % per head per listener ’000 % TSA BBC NETWORK RADIO BBC Radio 1 Q 49377 9734 20 2.0 9.9 96327 9.1 BBC Radio 2 Q 49377 12942 26 3.4 13.1 169088 16.0 BBC Radio 3 Q 49377 2099 4 0.3 6.7 13995 1.3 BBC Radio 4 Q 49377 9291 19 2.5 13.2 123032 11.7 BBC Radio FIVE LIVE Q 49377 6170 12 1.0 7.9 48737 4.6 BBC Radio FIVE LIVE Q 49377 6269 13 1.0 8.0 50265 4.8 (inc SPORTS EXTRA) FIVE LIVE SPORTS EXTRA Q 49377 613 1 0 * 2.5 1528 0.1 BBC 6 Music Q 49377 359 1 0 * 5.2 1878 0.2 1Xtra from the BBC Q 49377 371 1 0 * 4.5 1656 0.2 BBC7 Q 49377 621 1 0.1 5.3 3298 0.3 BBC World Service Q 49377 1262 3 0.1 5.1 6409 0.6 BBC Asian Network UK Q 49377 427 1 0 * 5.5 2363 0.2 NATIONAL REGIONAL BBC Radio Scotland Q 4188 1036 25 1.7 6.7 6992 8.3 BBC Radio Ulster* Q 1363 541 40 5.5 13.9 7537 27.7 Total BBC Radio Wales/Cymru Q 2418 550 23 3.1 13.8 7599 14.7 BBC Radio Wales Q 2418 452 19 2.2 11.7 5288 10.2 BBC Radio Cymru Q 2418 155 6 1.0 14.9 2311 4.5 LOCAL BBC Local Radio Q 39863 7910 20 2.3 11.5 91226 10.7 BBC Asian Network UK Q 49377 427 1 0 * 5.5 2363 0.2 BBC Asian Network Q 4957 220 4 0.3 7.2 1581 1.4 BBC Radio Berkshire H 771 137 18 1.1 6.3 858 5.1 BBC Radio Bristol* H 1250 236 19 2.5 13.2 3120 11.0 BBC Radio Cambridgeshire H 605 132 22 2.2 9.9 1311 10.5 BBC Radio Cleveland H 790 104 13 1.3 10.0 1039 6.9 BBC Radio Cornwall H 434 152 35 5.5 15.7 2393 21.2 BBC Coventry and Warwickshire H 636 97 15 1.3 8.7 847 6.2 Source: RAJAR/Ipsos MORI * Audience to ‘Opt-out’ services included ©Rajar 2006. Any use of information in this press release must acknowledge the source as “RAJAR/Ipsos MORI.” Rajar 1ST 2006 3/5/06 12:54 pm Page 4 QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 26th March 2006 PART 2 - RESULTS FOR INDIVIDUAL BBC SERVICES Results are shown based on each station’s Editorial Area Survey Adult (15+) Weekly Reach Average Hours Total Hours Share in Period Pop’n ’000 ’000 % per head per listener ’000 % TSA BBC Radio Cumbria H 367 118 32 3.6 11.1 1309 17.6 BBC Radio Derby H 612 145 24 3.3 13.8 2001 14.5 BBC Radio Devon H 921 266 29 3.8 13.2 3518 16.8 BBC Essex H 1164 258 22 3.1 13.9 3576 13.2 BBC GMR Q 2119 301 14 1.2 8.1 2445 6.1 BBC Radio Gloucestershire H 469 86 18 2.3 12.4 1061 9.6 BBC Hereford & Worcester H 505 123 24 2.5 10.1 1245 12.1 BBC Radio Humberside H 719 220 31 4.4 14.3 3157 18.7 BBC Radio Kent H 1322 274 21 2.8 13.7 3745 11.2 BBC Radio Lancashire H 1124 246 22 2.3 10.6 2610 11.3 BBC Radio Leeds H 1481 219 15 1.3 8.7 1910 6.6 BBC Radio Leicester H 752 168 22 2.0 9.1 1528 9.7 BBC Radio Lincolnshire H 513 127 25 2.9 11.7 1486 11.2 BBC London 94.9 Q 10526 365 3 0.3 8.3 3036 1.4 BBC Radio Merseyside H 1601 376 23 3.5 14.9 5615 16.4 BBC Radio Newcastle H 1352 299 22 2.3 10.4 3107 12.5 BBC Radio Norfolk H 701 271 39 4.8 12.3 3350 20.1 BBC Radio Northampton H 446 100 22 2.6 11.4 1145 12.8 BBC Radio Nottingham H 727 181 25 2.9 11.8 2138 12.7 BBC Radio Oxford 95.2FM H 504 84 17 1.3 7.9 661 6.0 BBC Radio Sheffield H 1188 272 23 2.6 11.3 3072 12.8 BBC Radio Shropshire H 370 109 30 3.4 11.7 1274 16.8 BBC Radio Solent** H 1456 313 21 2.6 12.1 3776 11.0 BBC Solent for Dorset Y 183 22 12 1.4 11.4 255 6.0 BBC Southern Counties Radio Q 2364 287 12 1.5 12.7 3657 6.8 BBC Radio Stoke H 588 164 28 3.3 11.8 1942 14.6 BBC Radio Suffolk H 479 147 31 3.8 12.5 1836 16.0 BBC Three Counties Radio H 1196 172 14 1.4 10.0 1727 6.8 BBC WM (Birmingham & Black Q 2178 324 15 1.5 10.0 3238 6.0 Country) BBC Radio Wiltshire/Swindon H 511 94 18 2.4 12.9 1214 10.5 BBC Radio York H 491 91 19 1.7 9.1 829 7.8 BBC Radio Guernsey Y 50 17 33 4.2 12.5 206 25.0 BBC Radio Jersey Y 73 29 40 4.9 12.2 356 25.6 Source: RAJAR/Ipsos MORI ** Excludes Dorset ©Rajar 2006.