TOBIN ELLIS SIGNATURE SERIES 2018 LINE EXTENSION INTRODUCING
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM INTRODUCING
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM Overview
▸ Serving cocktails on tap is a smart and easy way to both increase revenue and consistency while improving speed of service and pour cost.
▸ Most top cocktail bars in the world already use some form of pre-shift cocktail batching and have for years.
▸ Cocktails on tap is a global drinks trend in all sectors including hotels and resorts, dive bars, casual dining chains, arenas, nightclubs, casinos, cocktail bars, airports, movie theaters, grocery chains, and upscale restaurants.
▸ The #1 issue with draft cocktails has always been separation. Perlick has finally solved this problem once and for all in a unique, but simple way. INTRODUCING
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM Design Innovations & Features ▸ Perlick’s specially designed cocktail kegs combined with its NSF approved circulating pump maintain product quality by keeping drink ingredients thoroughly mixed from the first glass to the last.
▸ Available as a Direct Draw or Long Draw System, OR, build your own system from a comprehensive list of Cocktail Dispensing components.
▸ Tower kits are sold separately and 304 stainless steel components are used to protect beverage quality and flavor. A single door/ compartment refrigerator will hold ▸ two 5 gallon special Fully compatible with the entire Tobin Ellis Signature Series line of corny kegs, circulating pumps and a 5 lb. Perlick equipment – share condiments, ice, glassware, dump sinks. tank of gas. INTRODUCING
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM Customer Benefits
▸ Consistency. The greatest challenge any bar faces is consistency from bartender to bartender, outlet to outlet, store to store. Producing cocktails in batches creates unparalleled consistency.
▸ Speed of Service. Draft cocktails turn 3-6 minute cocktails into 10 second cocktails. No muddling, shaking, stirring, or fine straining and no expertise necessary! Just pour and serve.
▸ Profitability. Not only do faster cocktails mean more revenue, but also more time to engage guests in upselling and genuine hospitality. Larger batches means more buying power which equals lower pour costs. All in all, draft cocktails deliver significantly greater profits.
▸ Reduced labor costs. Cocktails on tap reduce training costs and labor costs because it takes fewer bartenders with less mixology training to produce a high-volume of specialty drinks and craft cocktails. Perfectly balanced margaritas, manhattans, old fashioneds, moscow mules, long islands, cosmopolitans, zombies, mai tais, and more are just a pull of the tap away. INTRODUCING
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM Customer Benefits (cont’d.)
▸ Better merchandising. Elevated product sells better. Cocktail taps create curiosity in guests and lead to engagement with staff about something unique to customers' businesses.
▸ Sampling. Sampling cocktails is now fast, inexpensive, and easy for the bartender. Every bar owner knows sampling leads to a direct increase in sales, just like with beer and wine.
▸ Quality control. Not only consistency is improved, but a large batch of cocktails made and/or quickly tasted by a lead bartender, beverage manager, or chef ensures higher quality. Keeping the cocktail pressurized and refrigerated limits enzymatic reactions, oxidation, and pH fluctuation that can quickly ruin ‘bottle-batched’ cocktails.
▸ Low start up costs. With both direct and long draw kits as well as individual ‘create your own system’ components, the Tobin Ellis Signature Draft Cocktail System allows operators to buildout or retrofit their bars with a system that fits any footprint and every budget! INTRODUCING
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM How it Works
▸ The NSF approved circulating pump draws beverage from the bottom of the keg then through the pump via barrier tubing and returns it down the intake tube back to the bottom of the keg. This circulating action and specific beverage path maintains a thorough mixing of ingredients without over-agitating. No other system prevents separation better. Finally, you can put almost any drink on tap!
▸ Either straight CO2 or a Nitrogen/CO2 blend (Guinness Gas) is used to push the beverage from the keg to the tap allowing for both traditional and force-carbonated cocktails like Japanese Highballs and Moscow Mules.
▸ A programmable timer allows for intermittent mixing to precisely and automatically control the amount of circulation. Limiting run time to precise needs extends the life of the pump and reduces energy consumption. Perfect for carbonated cocktails, stirred cocktails like Negronis and Manhattans, and much more.
▸ An in-line fine mesh filter keeps pulp and other solid particles and ingredients out of the circulating pump and out of the guest’s drink. TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM
PERLICK’S REVOLUTIONARY COCKTAIL KEGS The Perlick 4-Port Quick-Connect Corny Keg
▸ Specially Designed, Proprietary, NSF Approved Corny-keg With 4 Quick Connect Ports.
▸ Two additional ports manufactured to allow for mechanical, automated circulation.
▸ Circulating pump draws from the bottom of the keg and returns beverage to the bottom of the keg, maintaining consistent mixing from first pour to last and preventing unwanted agitation or aerating.
▸ 5 and 10-Gallon kegs available.
Circulating pump draws from the keg bottom.
KC5 – 5 gal cocktail tank KC10 – 10 gal cocktail tank with with circulating ports. circulating ports. Top view of KC5 TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM ADDITIONAL COMPONENTS
NSF Approved Circulating Pump – Part No. KCP Keeps cocktail ingredients properly blended – prevents settling or separating.
Plug-in Timer (In KCPC Kit) Adjusts the circulating pump run frequency and time as needed to optimize mixing for different cocktail recipes.
Pulp Filter (In KCPC Kit) Additional in-line filter to remove fruit and fine particles which may clog the circulating pump.
Fine Mesh Strainer – Part No. KCPS Removes pulp from juices, sediment, and all other particles before mixing begins and reduces possible clogging. TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM
THE COMPLETE SYSTEM
COCKTAIL DISPENSING COMPONENTS AND KITS Part No. Description CC5NAT 5 gallon, standard non-circulating cocktail keg CCTCK Parts bag for non-circulating cocktail keg KC5 Tobin Ellis 5 gallon, circulating cocktail keg KC10 Tobin Ellis 10 gallon, circulating cocktail keg KCP NSF approved Circulating pump. Keeps cocktail ingredients properly blended – prevents settling or separating. KCPC Tobin Ellis Circulating pump connection kit cocktail keg KCTCDD Cocktail keg tower connection kit for direct draw KCNT Nitrogen Cylinder, Alum., 244 cu/in Internal Volume Plug-in timer – Allows for adjusting the circulating pump run frequency and run time as needed included with KCPC to optimize mixing for different cocktail recipes. KCPS Fine-mesh strainer – used during the drink crafting process to remove fruit solids which may clog the circulating pump. KCAST-5-DD Tobin Ellis 5 gallon Kegged Cocktail Dispensing Kit for Direct Draw KCAST-10-DD Tobin Ellis 10 gallon Kegged Cocktail Dispensing Kit for Direct Draw KCAST-5-LD Tobin Ellis 5 gallon Kegged Cocktail Dispensing Kit for Long Draw KCAST-10-LD Tobin Ellis 10 gallon Kegged Cocktail Dispensing Kit for Long Draw Kits include: Circulating cocktail keg Circulating pump for cocktail keg Circulating pump connection kit cocktail keg Cocktail keg tower connection kit Towers Ordered Separately WHY COCKTAILS ON DRAFT? TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM
WHY COCKTAILS ON DRAFT?
▸ Draft cocktails are not designed to replace handcrafted cocktails but to supplement them.
▸ Savvy operators put their top selling cocktails on tap for speed and profitability while still making ‘dealers choice’ and classics in front of the guest providing ‘best of both worlds’ scenarios.
▸ Not every bar aims to be a craft cocktail bar. With draft cocktails, you don’t have to be! Just follow a recipe and fill a tank, tap a keg, and voila, you’ve got perfect cocktails in seconds. ABOUT THE DRAFT COCKTAIL TREND
“WHEN WELL DONE, [DRAFT COCKTAILS] ARE INDISTINGUISHABLE FROM REGULAR ONES.”
DAVE WONDRICH, DRINKS CORRESPONDANT, ESQUIRE TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM
WHY COCKTAILS ON DRAFT?
▸ Ideal for large-scale operations and small, busy bars that otherwise cannot produce labor-intensive cocktails.
▸ Allows for centralized production of cocktails for multiple-outlet operations like hotels, casinos, airports, arenas, and resorts.
▸ Guests no longer require the ‘theater’ of mixology to enjoy quality beverages. The number one complaint about cocktails is the long ticket times. Problem solved!
▸ Perfect for BOH service bars and server-side beverage stations when a bartender is not available. Now anyone can pour a craft cocktail! ONE OF THESE COCKTAILS WAS POURED FROM A KEG CAN YOU TELL WHICH ONE? TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM
WHY THE CHANGE FROM HAND TO TAP?
▸ It might seem confusing—- for years the bartending industry has been preaching ‘hand-crafted’ cocktails and now suddenly, ‘draft cocktails.’ The reason is simple – consumers NEEDED to see the hand-crafted theater of fresh cocktails to become interested in and understand why they are replacing imitation, processed, drinks. Now that everyone knows about ‘craft cocktails,’ bar owners are able to spend their efforts figuring out how to speed up ticket times, improve consistency, and reduce labor costs. Draft cocktails achieve all three of these needs. Draft cocktails are not a replacement for hand- crafted cocktails made in front of guests, they are meant to give bartenders more time for just that and for engaging in good old fashioned hospitality! TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM
BATCHING IS EVERY COCKTAIL BAR’S SECRET WEAPON
▸ While most guests may not realize it, many of the top cocktail bars in the world have been batching cocktails before shift for years. Just as a kitchen preps much of their food in advance, so do smart bar operations. Done properly, with attention to detail and the right equipment, pre- batched cocktails are nearly indistinguishable from scratch cocktails. Batching equals faster service, more profits, less waste, more hospitality, better pour costs. The Tobin Ellis Draft Cocktail System was designed to be a turn-key solution for better batching. TOBIN ELLIS SIGNATURE SERIES COCKTAIL EQUIPMENT
HOW THE DRAFT COCKTAIL SYSTEM AND COCKTAIL STATION WORK TOGETHER
▸ The #1 misconception about the Tobin Ellis Signature Cocktail Station is that it was designed ‘just for cocktail bars and mixologists.’ Not true! It was designed for every type of bar and style of bartender to improve speed and quality, as well as provide more comfort with its ergonomic design that reduces injuries and wasted motion. Not every bar wants to be a cocktail bar nor should they! For bars focusing on other things, but who want to have one or two consistent, fresh specialty drinks that can be poured in seconds –– the Cocktail Station and the Draft Cocktail System are the perfect pairing for speed, quality, efficiency, comfort, and profitability. It’s an unbeatable combination. Principal, BarMagic of Las Vegas TOBIN ELLIS ABOUT TOBIN
TOBIN ELLIS, PRINCIPAL, BARMAGIC OF LAS VEGAS
▸ After 28 years of bartending and bar consulting that includes 14 years of designing bars all over the world and winning six national bartending titles, Tobin Ellis was tapped by one of America's oldest and most respected names in beverage dispensing equipment to re-imagine a bartender’s station.
Together Ellis and the engineering team at Perlick spent two years completely rethinking how underbar equipment should be designed and manufactured from a bartender's perspective. Take a look at the ergonomics, innovations in efficiencies, and attention to detail that went into the only bartending equipment ever to receive the coveted "Good Design" Award for commercial design presented by the Chicago Museum of Design & Architecture as well as being named a top-10 finalist for the 2016 FCSI Foodservice product of the year. IN THE PERLICK CATALOG AS OF FEB 2018
TOBIN ELLIS SIGNATURE DRAFT COCKTAIL SYSTEM