ABITA BREWING CO. Distributor Manual TABLE OF CONTENTS DISTRIBUTOR MANUAL
ABITA DISTRIBUTOR MANUAL TABLE OF CONTENTS
HISTORY OF ABITA……………………………………………………………………………………………………………....3 COMPANY CONTACT INFORMATION…………………………………………………………………………………...4 PRODUCT INFORMATION…………………………………………………………………………………………………….5 Pallet Configuration……………………………………………………………………………………………………..5 Product Dimension……………………………………………………………………………………………………….5 Product Shelf Life………………………………………………………………………………………………………….5 PRODUCT ORDERING PROCEDURES…………………………………………………………………………………..6-7 Beer Orders………………………………………………………………………………………………………………….6 POS Orders………………………………………………………………………………………………………………..6-7 DISTRIBUTOR WEBSITE…….…….……………………………………………………………………………………….……8-9 Distributor Login……………………………………………………………………………………………………….….8 Online Beer Orders…………………………………………………………………………………………….…………8 Distributor Shop……………………………………………………………………………………………………….…..9 Media Library………………………………………………………………………………………………………………..9 PALLET & KEG DEPOSIT/RETURN POLICY.…………………………………………………………………….…10-11 Pallet Deposit & Return Policy……………………………………………………………………………….……10 Keg Deposit & Return Policy…………………………………………………………………………………………11 MARKET RELEASE/ORDER SCHEDULE………………………………………………………………………….….12-13 Abita Pre-Order Schedule….…………………………………………………………………………………………………….12 Abita 2017 Calendar……………………………………….……………………………………………………………………….13 PRODUCT DESCRIPTION / UPC Guide …………………………………………………………………………….14-33
THE HISTORY OF
Abita Beer is Louisiana culture on tap. Based in the tiny town of Abita Springs 30 miles north of New Orleans, the brewery began at a time when craft brewing was still very new. In 1986, Abita customers were just discovering that the full-flavored, colorful ales and lagers we created were an exciting new way to enjoy beer.
In the beginning, the brewery produced just 1,500 barrels of beer. By 1994, we outgrew our original site (now home of the Abita brew pub) and moved up the road to the current location. Today we brew over 161,000 barrels of beer and 12,000 barrels of root beer in our state-of-the-art brewing facility. We invite you to come and visit us in the Abita Springs and see the results of our three-year, $30 million expansion. Take a tour, taste our brews, visit the gift shop and see for yourself how we hand-craft Abita Beer.
Abita uses only the finest ingredients — British and North American hops and the pure artesian water of Abita Springs. Our lagers and ales are brewed in small batches. Abita Beer has no preservatives, additives or stabilizers and is cold filtered. Abita beers have always been brewed to pair with the life we love to live in Louisiana. Our brews are favored by great chefs of the south who use Abita Beer in their recipes. Wherever you find great food, good music and fun times, Abita Beer will be there too. abita.com CONTACT INFORMATION DISTRIBUTOR MANUAL
CONTACT INFORMATION
Phone: 985.893.3143 / Fax: 985.898.3546
Shipping Address Mailing Address 21084 Hwy 36 P.O. Box 1510 Covington, LA 70433 Abita Springs, LA 70420
David Blossman President Ext. 204 [email protected]
Troy Ashley Chief Financial Officer Ext. 205 [email protected]
Leo Basile Vice President of Sales 504.722.4731 [email protected] Brian (BK) Krueger Vice President of Strategy & Execution/
Managed Chain 512.656.7650 [email protected]
Bryant Hauck Exports / New Distribution / Pricing Ext. 213 [email protected]
Jamey Clark Beer Logistics Ext. 228 [email protected]
Mark Drube POS / Warehouse Manager Ext. 258 [email protected] Brand Manager Ext. 261 Sales Support / Marketing / POS Ext. 207
Ben West Digital Marketing Specialist Ext. 232 [email protected]
Missy Hughes Accounts Payable Ext. 202 [email protected]
Noelle Bruhl Accounts Receivable Ext. 206 [email protected]
Jennifer Gill Human Resources Ext. 233 [email protected]
PRODUCT INFORMATION DISTRIBUTOR MANUAL
Pallet Configuration 8 - 1/2bbl Kegs 12 - 1/4bbl Kegs 99 - 12pk Can Cases 70 - 12pk and 6pk Bottle Cases 70 - Big Beer 22 oz. Cases
Product Dimensions PRODUCT TYPE WEIGHT DIMENSIONS PALLET PALLET HEIGHT WIEGHT 6pk Sodas: 7.75"L x 5.125"W x 7"H 6pk: 7.75"L x 5.125"W x 7"H Bottles 30 lbs. 12pk: 10.25"L x 7.5"W x 7.75"H 2,100 lbs. 5' 12oz Can 21 lbs. 12pk: 10.5"L x 7.75"W x 4.75"H 22oz Bottles 30 lbs. Bottle: 11.4"H x 2.75"W 1/2bbl: 168 lbs. N/A 1344 lbs. N/A Draft 1/4bbl: 84 lbs. N/A 1008 lbs. N/A Firkin: 120 lbs. N/A 480 lbs. N/A
6pk Mother Carton 16"L x 10.75"W x 7.875"H 22oz Bottle Mother Carton 12.25"L x 8.75"W x 11.5"H Can Mother Carton 15.75"L x 10.5"W x 4.75"H
Product Shelf Life PRODUCT TYPE SHELF LIFE DATING 12oz Bottles 5 months Expiration is printed on the bottle neck and top of the 12pk wrap. 12oz Cans 5 months Expiration is printed on the bottom of the can and top of 6pk / 12pk. 22oz Bottles 5 months Expiration is printed on the bottle neck & outside of the mother carton. 12oz Sodas 1 Year Expiration is printed on the bottle neck and top of the 6pk wrap. Draft Beer:120 days Tavern head ring shows the day it was produced. Root Beer: 150 days Bourbon St.: 1 year
Product ordering procedures DISTRIBUTOR MANUAL
All orders must be submitted through our distributor website. • Visit www.abita.com • Please see Distributor Website for more information about log-in. • Place your beer or POS order. Once the order is successfully placed, you will receive a confirmation email with an order number. Please keep this email for reference. • Please note: all pricing on POS is distributor pricing and will not be further reduced. § If additional product is needed, please place another order. All orders will be grouped by distributor and will ship on the next available truck.
§ A shipping notification email is sent out 36-48 hours before the scheduled ship date. Beer Orders § All beer orders require a minimum 3 week lead time. To request an earlier ship date, please contact the shipping department. § Please note that each pallet can hold the following: 8 – ½ bbl Kegs 12 – ¼ bbl Kegs 99 - 12pk and 6pk Can Cases 70 - 12pk and 6pk Bottle Cases 70 - Big Beer 22oz Cases § All Seasonal, Harvest, Bourbon St. and Select brands must be pre-ordered. We will announce each time when the items are available to be ordered online. Please order these items separately from your normal orders. You can refer to the pre-order schedule to see order due dates.
§ NOTE: There is a 70 case per pallet restriction. The sum total of all package brands ordered must equal a multiple of 70. Example: 40 cases Amber, 15 cases Purple Haze, and 15 cases Turbodog = 70 cases. This order meets the 70 cases per pallet restriction. There are also suggested quantities for kegs. These are not required, but would aid in the processing of your order. See below: • 8 – 1/2 Barrel Kegs per pallet • 12 – 1/4 Barrel Kegs per pallet § The system will alert you if your package multiples per pallet are not correct. The order must be corrected for the order to process properly.
POS Orders § All POS orders, unless otherwise indicated, will ship on the next available beer load. § All neon signs are shipped from our manufacturer via LTL and will not arrive with the beer order. Additional shipping charges will apply to neons and displays as they are shipped from a third party.
§ If UPS shipping is preferred, please select that option at the time of check out. We offer UPS Ground, Next Day Air, 2nd Day Air, and 3 Day Select. Any 3-day, 2-day, or next day is only guaranteed from the ship date. Next day shipping does not mean it will arrive “next day”. Please allow 3 days for processing.
Product ordering procedures DISTRIBUTOR MANUAL
§ The following items cannot be shipped via UPS due to size and risk of breakage. Additional shipping charges will apply.
a. Glassware b. Wooden Display Racks c. Neon Signs
NOTE: Beer and POS may be ordered separately or together. These orders will be split into two different orders with the same order number in the Abita system. Beer orders will end in B to indicate the beer order. § If an alternate payment arrangement has been made indicate this in the “Order/Gift Message” area. Example: “100% Abita per Leo” or “No charge shipping” or “co-op shipping”. Shipping POS on the trucks has no additional charge. Distributors will be charged for UPS shipping. § If UPS shipping is required, please indicate the date in which you need the order to arrive in this area as well. Orders are not always processed the same day they are made so a specific date will allow us to ship via the appropriate method to ensure on time delivery. § **Beer can only be shipped via truck. • Fill in billing address or click the same as shipping button. Once all billing information is correct click the Continue button. Address fields will remain populated with corrected info after the first order is placed. • Payment options: Click Purchase Order button • For all distributor orders a Purchase Order will be the only option. § Place the appropriate PO number in this field • Click Pay with Purchase Order button to complete the order. • Order is complete and the person who placed the order will receive a confirmation email.
Order Cancellations § POS order cancellation - contact Mark Drube within 5 days of shipping.
§ Beer order cancellation - contact Jamey Clark within 2 weeks of shipping.
Distributor website DISTRIBUTOR MANUAL
Distributor Login This portion of the website can also be accessed by the home page https://abita.com/ and clicking on the DISTRIBUTOR LOGIN button at the bottom right or https://abita.com/distributors
Login by entering your distributor credentials in the yellow box on the website. If you do not have credentials you can click the purple box to Proceed to Distributor Registration. Please allow 2 -3 business days for registration to be processed. Please note: Each user’s email address is assigned to the specific wholesaler/branch. If one person is responsible for ordering for multiple branches, a unique email address must be provided for each location.
Once logged-in you will see the Distributor Portal/Dashboard. Here you will have access to the ONLINE BEER ORDERS, DISTRIBUTOR SHOP, MEDIA LIBRARY and KEG TAGS.
Online Beer Orders
In this section you can create your beer order and view your summary. Simply enter a quantity beside each product you’d like to order and remember to please fill a pallet. Please refer to PRODUCT ORDERING PROCEDURES for more details.
Distributor website DISTRIBUTOR MANUAL
Distributor Shop
In the Distributor Shop you can access all of the Point of Sale and Point of Purchase Abita has to offer. All of the pricing on the distributor site has already been adjusted and will not be further discounted.
Media Library
The Media Library is a library of logos, product images and digital assets. All of the links in this portion of the website can be copied and shared and they will not need a login.
Within the media library, you will find the following items: § Branding Guidelines – Please refer to the Abita Branding Guide when creating any materials with the Abita brand or logo to ensure that the Abita is always represented in a consistent manner that maintains our brand standards. This PDF can be passed along to anyone creating signage or using our logos. It includes preferred typefaces, logo standards, color pallets, textures and graphics. § Logos – Here you will be able to download the various Abita logos in multiple formats. § Branding Components § Renders - Bottles, Beer Labels, 6 Packs, 12 Packs § Digital Brand Assets: Case Cards, Flight Cards, Sales Sheets, Table Tents, Statics, Posters, Banners and Postcards
Keg deposit / return policy DISTRIBUTOR MANUAL
Pallet Deposit and Return Policy § The cost of the deposit on our pallets is $7.00.
§ Only 48”x40” grocery pallets are accepted. Any pallets returned from a distributor, that are not the 48”x40” grocery pallets will be charged a $1.00 disposal fee. All returned 48”x40” grocery pallets must be in serviceable condition and verified by our driver at the time of pickup.
Acceptable Condition
Unacceptable Condition
Non-Compliant Block Style Pallet
DISTRIBUTOR MANUAL Keg deposit / return policy
Keg Deposit and Return Policy
§ Empty cooperage is picked up by our company trucks or contract trucks prearranged for dunnage pick up. § A deposit is required for all kegs. Once kegs are returned to the brewery, we issue you a credit towards your future order. § There is a mandatory keg return policy. All bad keg returns must have a “keg returned tag” filled out completely to be considered for credit. When the return arrives at the brewery, it will be tested in the lab and a follow up email will be sent to you if we are not issuing credit. If you do not hear from us, a credit will be issued. § To order the return keg tags, please go to the online beer ordering page. We realize that there will some issues that are disputed but we will do our best to make sure these are kept at a minimum, hence the keg tag being filled out properly.
Delivery/Pick-up Arrangements
§ Empty cooperage is picked up by our company trucks or contract trucks prearranged for dunnage pick up. § We will notify your warehouse of the need to pick up empty kegs and pallets during our scheduled delivery. Please contact us if you have a different policy on cooperage pick up, and we will work with you to arrange a timely pick up. § All empty kegs must be wrapped on a pallet.
§ We will only accept pallets that are under an empty keg load, and as many pallets that were delivered in package for a delivery. (Example: If we deliver 700 cases of package product, we will accept any pallets that have returned kegs plus 10 pallets that are not under an empty keg load.) § All pallets returned must be in serviceable condition in order to receive credit.
YEAR ROUND BREWS BRAND UPC GUIDE
ABITA AMBER ABV 4.5% IBU 17 COLOR 15 AVAILABILITY YEAR ROUND
YEAST: GERMAN LAGER MALT: PALE & CARAMEL HOPS: GERMAN PERLE AVAILABLE Amber is a Munich style lager brewed with pale and caramel malts and PACKAGING German Perle hops. It has a smooth, malty, slightly caramel flavor and a rich amber color. Abita Amber was the first beer offered by the 6 Pack Bottles brewery and continues to be our leading seller. Amber is Abita’s most 12 Pack Bottles versatile beer for pairing with food. It has been voted “best beer” in 12 Pack Cans numerous New Orleans reader polls and is used frequently in recipes ¼ bbl Draft of great Louisiana chefs. ½ bbl Draft
6 PACK · 12 OZ BTLS 12 PACK · 12 OZ BTLS 12 PACK · 12 OZ CANS 12 OZ BTL (SINGLE ) 12 OZ CAN (SINGLE)
1/4 KEG 1/2 KEG MOTHER CARTON BTLS MOTHER CARTON CANS
VIP NUMBERS Amber 4/6/12oz Btl 000100101 Amber 1/2 Keg 000100110 Amber 1/4 Keg 000100111 Amber 2/12/12oz Btl 000100102 Amber 2/12/12oz Can 000100122
PURPLE HAZE ABV 4.2% IBU 13 COLOR 8 AVAILABILITY YEAR ROUND
YEAST: GERMAN LAGER MALT: PILSNER & WHEAT HOPS: VANGUARD AVAILABLE Purple Haze® is a lager brewed with real raspberries added after PACKAGING filtration. It is brewed with pilsner and wheat malts and Vanguard 6 Pack Bottles hops. The berries add a fruity aroma, tartly sweet taste and a subtle purple color and haze...you may see fruit pulp in the beer. 12 Pack Bottles 12 Pack Cans ¼ bbl Draft ½ bbl Draft
6 PACK · 12 OZ BTLS 12 PACK · 12 OZ BTLS 12 PACK · 12 OZ CANS 12 OZ BTL (SINGLE) 12 OZ CAN (SINGLE)
1/4 KEG 1/2 KEG BOTTLE MOTHER CARTON MOTHER CARTON CANS
VIP NUMBERS Purple Haze 4/6/12oz Btl 000100401 Purple Haze 1/2 Keg 000100410 Purple Haze 2/12/12oz Can 000100422 Purple Haze 1/4 Keg 000100411 Purple Haze 2/12/12oz Btl 000100402 YEAR ROUND BREWS BRAND UPC GUIDE
ANDYGATOR ABV 8.0% IBU 25 COLOR 8 AVAILABILITY YEAR ROUND
YEAST: GERMAN LAGER MALT: PILSNER HOPS: GERMAN PERLE AVAILABLE Abita Andygator®, a creature of the swamp, is a unique, PACKAGING high-gravity brew made with pilsner malt, German lager yeast, and 6 Pack Bottles German Perle hops. Unlike other high-gravity brews, Andygator® is fermented to a dry finish with a slightly sweet flavor and subtle ¼ bbl Draft fruit aroma. Reaching an alcohol strength of 8% by volume, it is a Helles Doppelbock.
6 PACK · 12 OZ BTLS 12 OZ BTL (SINGLE ) 1/4 KEG MOTHER CARTON BTLS
VIP NUMBERS Andygator 4/6/12oz Btl 000101001 Andygator 1/4 Keg 000101011
WROUGHT IRON IPA ABV 6.9% IBU 80 COLOR 9 AVAILABILITY YEAR ROUND
YEAST: AMERICAN ALE MALT: PALE HOPS: APOLLO, EKUANOT, MOSAIC AVAILABLE Abita Wrought Iron® IPA embodies the resilient, indestructible PACKAGING nature of New Orleans. This india pale ale is forged with the intensity 6 Pack Bottles of Apollo, Ekuanot and Mosaic Hops. Brewed with pale ale malt for a golden color as bright as iron from a fiery forge. ¼ bbl Draft ½ bbl Draft
6 PACK · 12 OZ BTLS 12 OZ BTL (SINGLE) 1/4 KEG 1/2 KEG
MOTHER CARTON BTLS
VIP NUMBERS Wrought Iron IPA 4/6/12oz Btl 000102401 Wrought Iron IPA 1/2 Keg 000102410 Wrought Iron IPA 1/4 Keg 000102411 YEAR ROUND BREWS BRAND UPC GUIDE
BIG EASY IPA ABV 4.5% IBU 40 COLOR 7 AVAILABILITY YEAR ROUND
YEAST: AMERICAN ALE MALT: PALE HOPS: CASCADE, AMARILLO, CENTENNIAL, SIMCOE AVAILABLE The hop flavor’s big, but like life in New Orleans, we’re taking it easy. PACKAGING This Session IPA is brewed with lemon peels and dry hopped with Cascade, Amarillo, Centennial and Simcoe for a hoppy aroma of 6 Pack Bottles citrus, fruit and pine. Easy to drink and just right for long hot days, ¼ bbl Draft steamy nights, parades or a day on the river with friends. ½ bbl Draft
6 PACK · 12 OZ BTLS 12 OZ BTL (SINGLE ) 1/4 KEG 1/2 KEG
MOTHER CARTON BTLS
VIP NUMBERS Big Easy IPA 4/6/12oz Btl 000103001 Big Easy IPA 1/4 Keg 000103011 Big Easy IPA 1/2 Keg 000103010
TURBODOG ABV 5.6% IBU 28 COLOR 60 AVAILABILITY YEAR ROUND
YEAST: GERMAN ALE MALT: PALE, CARAMEL, CHOCOLATE HOPS: WILLAMETTE AVAILABLE Turbodog® is a dark brown ale brewed with pale, caramel, and PACKAGING chocolate malts and Willamette hops. This combination gives Turbodog® its rich body and color and a sweet chocolate, toffee-like 6 Pack Bottles flavor. Turbodog® began as a specialty ale, but has gained a huge, ¼ bbl Draft loyal following and has become one of our flagship brews. ½ bbl Draft
6 PACK · 12 OZ BTLS 12 OZ BTL (SINGLE ) 1/4 KEG 1/2 KEG
MOTHER CARTON BTLS
VIP NUMBERS Turbodog 4/6/12oz Btl 000100301 Turbodog 1/2 Keg 000100310 Turbodog 1/4 Keg 000100311 YEAR ROUND BREWS BRAND UPC GUIDE
LIGHT ABV 4.0% IBU 10 COLOR 3 AVAILABILITY YEAR ROUND
YEAST: GERMAN LAGER MALT: PILSNER & CARAPILS HOPS: VANGUARD AVAILABLE Abita Light is an all-malt lager brewed with pilsner and carapils PACKAGING malts and Vanguard hops. It is the smoothest and most flavorful light beer you’ll ever taste. Crisp and refreshing with a mild hop 6 Pack Bottles aroma, it has only 118 calories and 8 carbs. ½ bbl Draft
6 PACK · 12 OZ BTLS 12 PACK · 12 OZ BOTTLES 12 OZ BTL (SINGLE) 1/2 KEG
MOTHER CARTON BTLS
VIP NUMBERS Light 4/6/12oz Btl 000101201 Light 1/2 Keg 000101210
THE BOOT ABV 4.8% IBU 14 COLOR 5 AVAILABILITY YEAR ROUND
YEAST: GERMAN KOLSCH MALT: PILSNER, WHEAT, OATS HOPS: HALLERTAU BLANC AVAILABLE PACKAGING Distributed Only in Louisiana Over thirty years ago, we planted our flag in the Boot to brew for the 6 Pack Bottles way we love to live. The Boot is a crisp, refreshing brew made proudly 12 Pack Cans and sold only within our home state. Brewed with white wheat, oats ½ bbl Draft and barley, hopped with Hallertau Blanc and fermented with German ¼ bbl Draft Kolsch yeast as a thanks to the folks who have been with us from the start.
6 PACK · 12 OZ BTLS 12 PACK · 12 OZ CANS 12 OZ BTL (SINGLE ) 12 OZ CAN (SINGLE )
1/4 KEG 1/2 KEG MOTHER CARTON BTLS MOTHER CARTON CANS
VIP NUMBERS The Boot 4/6/12oz Btl 000102901 The Boot 2/12/12oz Cans 000102902 The Boot 1/4 Keg 000102914 The Boot 1/2 Keg 000102910 YEAR ROUND BREWS BRAND UPC GUIDE
ABITA PARTY PACK ABV 4%-8% AVAILABILITY YEAR ROUND
The Party Pack contains six of our most popular brews. It’s twelve AVAILABLE great ways to sample our full flavored ales and lagers and enjoy a taste PACKAGING that’s uniquely Louisiana True. Party Pack includes 2 of each: Wrought Iron IPA, Amber, Purple Haze, 12 Pack Bottles Andygator, Big Easy IPA and the current Harvest Series Selection
12 PACK · 12 OZ BTLS
Abita Party Pack 2/12/12oz Btl 000101102
STRAWGATOR ABV 8.0% IBU 27 COLOR 8 AVAILABILITY YEAR ROUND
YEAST: GERMAN LAGER MALT: PILSNER & WHEAT HOPS: GERMAN PERLE AVAILABLE Abita Strawgator™ is the fusion of Strawberry Harvest Lager PACKAGING sweetness with the bite of Andygator. This golden lager is made with malted barley and wheat. It is hopped with German Perle hops for a 22oz Bottles delicate hop flavor. After filtration, generous amounts of fresh Louisiana strawberry juice are added, giving the beer a pleasant sweet taste and aroma, as well as a rich golden color and slight cloudiness.
22 OZ. BOTTLE
VIP NUMBERS StrawGator 12/22oz Btl 000102122 HARVEST SERIES BRAND UPC GUIDE
SWEET ORANGE LAGER ABV 4.4% IBU 15 COLOR 6 AVAILABILITY DEC – FEB
YEAST: GERMAN LAGER MALT: PILSNER & WHEAT HOPS: GERMAN TRADITION AVAILABLE Louisiana sweet oranges have a rich flavor and zest that naturally PACKAGING complements the pilsner and wheat malts in this smooth brew. The oranges are added in the brewhouse to give the beer a sun-kissed 6 Pack Bottles citrus aroma and flavor. All of our Harvest Series brews are made with 12 Pack Cans the finest Louisiana-grown ingredients. ¼ bbl Draft ½ bbl Draft
6 PACK · 12 OZ BTLS 12 PACK · 12 OZ CANS 12 OZ BTL (SINGLE) 12 OZ CAN (SINGLE)
1/4 KEG 1/2 KEG MOTHER CARTON BTLS MOTHER CARTON CANS
VIP NUMBERS Swt Orange Harvest Lager 4/6/12oz Btl 000102601 Swt Orange Harvest Lager 1/4 Keg 000102611 Swt Orange Harvest Lager 1/2 Keg 000102610 Swt Orange Harvest Lager 2/12/12oz Can 000102602
STRAWBERRY LAGER ABV 4.2% IBU 13 COLOR 5 AVAILABILITY MAR – JUN
YEAST: GERMAN LAGER MALT: PILSNER & WHEAT HOPS: VANGUARD AVAILABLE Abita Strawberry Harvest is a lager brewed with pilsner and wheat PACKAGING malts and Vanguard hops. Real Louisiana strawberry juice is added 6 Pack Bottles after filtration resulting in a crisp lager with a sweet strawberry flavor, aroma and haze. 12 Pack Cans ¼ bbl Draft ½ bbl Draft
6 PACK · 12 OZ BTLS 12 PACK · 12 OZ CANS 12 OZ BTL (SINGLE) 12 OZ CAN (SINGLE)
1/4 KEG 1/2 KEG MOTHER CARTON BTLS MOTHER CARTON CANS
VIP NUMBERS Strawberry Harvest Lager 4/6/12oz Btl 000100003 Strawberry Harvest Lager 2/12/12oz Can 000101402 Strawberry Harvest Lager 1/2 Keg 000101410 Strawberry Harvest Lager 1/4 Keg 000101411 HARVEST SERIES BRAND UPC GUIDE
BLUEBERRY WHEAT ABV 4.4% IBU 16 COLOR 7 AVAILABILITY JUL-SEP
YEAST: GERMAN LAGER MALT: PILSNER & WHEAT HOPS: GERMAN PERLE AVAILABLE This crisp wheat beer has the aroma and flavor of fresh Louisiana PACKAGING blueberries. It’s brewed with pilsner and wheat malts and hopped with 6 Pack Bottles German Perle hops, then the juice from local blueberries is added to complement the toasty malt flavor. All our Harvest Series brews are 12 Pack Cans made with the finest Louisiana-grown ingredients. ¼ bbl Draft ½ bbl Draft
6 PACK · 12 OZ BTLS 12 PACK · 12 OZ CANS 12 OZ BTL (SINGLE) 12 OZ CAN (SINGLE)
1/4 KEG 1/2 KEG MOTHER CARTON BTLS MOTHER CARTON CANS
VIP NUMBERS Blueberry Wheat 2/12/12oz Can 000100702 Blueberry Wheat 4/6/12oz Btl 000100701 Blueberry Wheat 1/2 Keg 0001000710 Blueberry Wheat 1/4 Keg 000100711
PEACH LAGER ABV 4.5% IBU 15 COLOR 5 AVAILABILITY SEP-NOV
YEAST: GERMAN LAGER MALT: PALE HOPS: GERMAN PERLE AVAILABLE PACKAGING Fresh Louisiana peaches are handpicked for this smooth lager. Pale malt gives the beer a sweet, crisp taste, with abundant amounts of 6 Pack Bottles ripe, juicy peaches added in the brewhouse to capture the flavors and 12 Pack Cans aromas of real, fresh fruit. All of our Harvest Series brews are made ¼ bbl Draft with the finest Louisiana-grown ingredients. ½ bbl Draft
6 PACK · 12 OZ BTLS 12 PACK · 12 OZ CANS 12 OZ BTL (SINGLE) 12 OZ CAN (SINGLE)
1/4 KEG 1/2 KEG MOTHER CARTON BTLS MOTHER CARTON CANS
VIP NUMBERS Peach Lager 4/6/12oz Btl HSPL612 Peach Lager 1/2 Keg HSPL12 Peach Lager 1/4 Keg HSPL14 Peach Lager 2/12/12oz Can HSPL212 SEASONAL BRAND UPC GUIDE
MARDI GRAS BOCK ABV 6.5% IBU 25 COLOR 13 AVAILABILITY JAN-MAR
YEAST: GERMAN LAGER MALT: PALE, PILSNER, CARAMEL HOPS: GERMAN PERLE AVAILABLE Mardi Gras Bock is brewed with pale, pilsner and caramel malts and PACKAGING German Perle hops. Our bock is similar to German maibocks with its rich malt flavor and full body. Mardi Gras Bock brings the fun of 6 Pack Bottles Carnival Season to you wherever you are. ¼ bbl Draft ½ bbl Draft
BOTTLE 6 PACK 12OZ. BOTTLE 1/4 KEG 1/2 KEG
MOTHER CARTON
VIP NUMBERS Mardi Gras Bock 4/6/12oz Btl 000100501 Mardi Gras Bock 1/4 Keg 000100511 Mardi Gras Bock 1/2 Keg 000100510
CREOLE CREAM ALE ABV 5.0% IBU 13 COLOR 4 AVAILABILITY MAR-MAY
YEAST: AMERICAN ALE MALT: PALE, RICE HOPS: CASCADE, EKUANOT AVAILABLE Creole Cream Ale is all about easy drinking and interesting flavors. It’s PACKAGING Abita’s unique take on a true American style, brewed with pale malted 6 Pack Bottles barley for sweetness and Louisiana-grown Blanca Isabel Purple Rice for a crisp, dry finish. Mild dry-hopping delivers a pleasant fruity, piney ¼ bbl Draft aroma that balances the grains. And the welcoming result is a lighter, ½ bbl Draft warm-weather ale that’s not too fancy and always fun — the perfect partner for everything from a front porch jam session to a Sunday sauce piquant.
BOTTLE 6 PACK 12OZ. BOTTLE 1/4 KEG 1/2 KEG
MOTHER CARTON
VIP NUMBERS Creole Cream Ale 4/6/12oz Btl 000106001 Creole Cream Ale 1/2 Keg 000106010 Creole Cream Ale 1/4 Keg 000106011 SEASONAL BRAND UPC GUIDE
TO-GOSE ABV 4.1% IBU 13 COLOR 5 AVAILABILITY MAY - AUG
YEAST: GERMAN ALE MALT: BARLEY, WHEAT HOPS: GERMAN PERLE AVAILABLE In New Orleans, to-go cups mean the fun (and the beer) doesn’t PACKAGING always have to stay inside the bar. To-Gose is Abita’s refreshing take on a traditional Gose beer – a slightly salty and sour beer style. 6 Pack Bottles Brewed with malted wheat and barley and German Perle Hops, fresh ¼ bbl Draft key limes are added during aging to create this sour ale with hints of ½ bbl Draft lime, coriander and sea salt.
BOTTLE 6 PACK 12OZ. BOTTLE 1/4 KEG 1/2 KEG
MOTHER CARTON
VIP NUMBERS To-Gose 4/6/12oz Btl 000101101 To-Gose 1/2 Keg 000101112 To-Gose 1/4 Keg 000101111
PECAN ALE ABVYEAST 5.2% AMERICAN ALE IBU 20MALT PALE, RICE COLORHOPS 19 CASCADE,AVAILABILITY EKUANOT AVAILABILITY AUG MARCH - OCT - MAY
YEAST: CALIFORNIA ALE MALT: PALE, MUNICH, CARAMEL, BISCUIT HOPS: WILLAMETTE AVAILABLE PACKAGING Pecan Ale is made with real Louisiana roasted pecans for a subtle, nutty flavor and aroma. It’s brewed with pale, Munich, biscuit and caramel 6 Pack Bottles malts and Willamette hops. Real Louisiana pecans are added in the ¼ bbl Draft brewhouse and give the ale a subtle nutty flavor and aroma. Crack one open and geaux nuts! ½ bbl Draft
BOTTLE 6 PACK 12OZ. BOTTLE 1/4 KEG 1/2 KEG
MOTHER CARTON
VIP NUMBERS Pecan Ale 4/6/12oz Btl 000100005 Pecan Ale 1/4 Keg 000101711 SEASONAL BRAND UPC GUIDE
CHRISTMAS ALE ABV 5.5% IBU 34 AVAILABILITY NOV - JAN
YEAST: AMERICAN ALE MALT: VARIES BY YEAR HOPS: VARIES BY YEAR AVAILABLE Each year at the Abita Brewery we craft a special dark ale for the PACKAGING holiday season. Then, Papa Noel harnesses up his team of gators and makes this special delivery. The recipe changes each year so that Abita 6 Pack Bottles Christmas Ale is always the perfect gift. ¼ bbl Draft ½ bbl Draft
BOTTLE 6 PACK 12OZ. BOTTLE 1/4 KEG 1/2 KEG
MOTHER CARTON
VIP NUMBERS Christmas Ale 1/2 Keg 000100910 Christmas Ale 1/4 Keg 000100911 Christmas Ale 4/6/12oz Btl 000100901 SELECT SERIES BRAND UPC GUIDE
MACCHIATO MILK STOUT ABV 6.0% IBU 21 COLOR 70 AVAILABILITY JAN-MAR
MALT: PALE, CARAMEL, CHOCOLATE & ROASTED HOPS: WILLAMETTE AVAILABLE Abita Macchiato Espresso Milk Stout combines the rich flavor of PACKAGING roasted coffee with a full-bodied stout. Pale, caramel, chocolate and roasted malts create a dark color and intense flavor. Willamette hops 22oz Bottles balance the malt flavors, while natural milk, sugar and oats add ¼ bbl Draft sweetness. During the cold brewing process, espresso dolce beans from PJ's Coffee® are added for a natural coffee flavor.
22 OZ BTL 1/4 KEG MOTHER CARTON
VIP NUMBERS Macchiato Select 12/22oz 000110722 Macchiato Select 1/4 Keg 000110711 Macchiato Select 2/12/12oz 000110702
SHOTGUN DOUBLE IPA ABV 8.5% IBU 85 COLOR 11 AVAILABILITY APR-JUN
YEAST: AMERICAN ALE MALT: PALE HOPS: AMARILLO, CENTENNIAL, SIMCOE, CITRA & CASCADE AVAILABLE The shotgun house is a New Orleans classic. Fire a shotgun through the PACKAGING front door and it will pass out the back and never touch a wall...or so the story goes. Shotgun Double IPA is wall-to-wall hops with plenty of pale 22oz Bottle malt. Hopped in the brewhouse with multiple varieties including ¼ bbl Draft Amarillo and Centennial, then dry hopped with Simcoe, Citra and Cascade. A blast of intense flavors and aromas of pine, citrus and tropical fruit.
22 OZ BTL 1/4 KEG MOTHER CARTON
VIP NUMBERS Shotgun Double IPA - Select 1/4 Keg SSSD14 Shotgun Double IPA - Select 12/22oz Btl SSSD1222 SELECT SERIES BRAND UPC GUIDE
CYPRESS KRIEK ABV 6% IBU 10 COLOR CHERRY RED AVAILABILITY JUL – SEP
YEAST: BELGIAN ALE MALT: PALE & SUGAR AVAILABLE Our Louisiana version of this sour ale is made with ample amounts of PACKAGING ripe, fresh cherries. Cypress Kriek is a Belgian-style kriek beer brewed with pale and wheat malts. Cherries are added, slowly fermented and 22oz Bottles aged to give the ale a sweet and tart finish. ¼ bbl Draft
22 OZ. BOTTLE 1/4 KEG MOTHER CARTON
VIP NUMBERS Cypress Kriek 12/22oz Btl 000110222 Cypress Kriek 1/4 Keg 000110211
HORCHATA TURBODOG ABV 6% IBU 26 COLOR 50 AVAILABILITY OCT – DEC
YEAST: GERMAN ALE MALT: PALE, CARAMEL, CHOCOLATE HOPS: WILLAMETTE AVAILABLE Horchata Turbodog is based on one of Abita’s most popular brews, PACKAGING with a definite Latin twist. This robust dark ale is brewed with pale, caramel and chocolate malts, then fresh cinnamon sticks and vanilla 22oz Bottle beans are added during aging giving it a traditional horchata flavor. ¼ bbl Draft This gives the brew a rich body, dark color and deep flavors of chocolate, toffee, cinnamon and vanilla.
22 OZ. BOTTLE 1/4 KEG MOTHER CARTON
VIP NUMBERS Horchata Turbodog 12/22oz Btl 000100322H Horchata Turbodog 1/4 Keg 000100311H BOURBON STREET SERIES BRAND UPC GUIDE
IMPERIAL STOUT ABV 10% IBU 20 COLOR 80 AVAILABILITY JAN - MAR
MALT: PALE, CARAMEL, CHOCOLATE, ROASTED AVAILABLE Bourbon Street Imperial Stout is aged in small batch bourbon barrels. Our Imperial PACKAGING Stout is brewed with a combination of pale, caramel, chocolate and roasted malts. Oats are also added to give the beer a fuller and sweeter taste. The roasted malts give 22oz Bottles the beer its dark color as well as its intense flavor and aroma. After fermentation the ¼ bbl Draft beer is cold aged for 6 weeks. This is necessary for all of the flavors of the malt and hops to balance and produce a very smooth flavor.
After the cold aging the beer is transferred into the bourbon barrels. It is then aged for another 8 weeks to absorb all of the flavors from the barrels. The result is a stout that brings out the roasted flavors from the malt and the warming toasted, vanilla, and bourbon flavors.
22 OZ BTLS 1/4 KEG MOTHER CARTON
VIP NUMBERS Imperial Stout 12/22oz Btl 000123602 Imperial Stout 1/4 Keg 000123611
RYE PALE ALE ABV 9.5% IBU 22 COLOR 15 AVAILABILITY APR - JUN
YEAST: AMERICAN ALE MALT: PALE, MUNICH HOPS: CENTENNIAL AVAILABLE Bourbon Street Rye Pale Ale is brewed with pale and Munich malts as PACKAGING well as rye. The malts impart a sweet flavor and an aroma of bread and nuts. Centennial hops give the beer a pleasant citrus flavor and aroma. 22oz Bottle After fermentation, the beer is cold aged before bourbon barrel aging ¼ bbl Draft begins. During barrel aging, the brew absorbs the flavors of the barrel such as vanilla, oak, and bourbon.
22 OZ BTLS 1/4 KEG MOTHER CARTON
VIP NUMBERS Rye Pale Ale 12/22oz Btl BSRP1222 Rye Pale Ale 1/4 Keg 000123311 BOURBON STREET SERIES BRAND UPC GUIDE
OLD FASHIONED ABV 9.25% IBU 22 COLOR 15 AVAILABILITY SEE BELOW
AVAILABILITY: JANUARY - MARCH (DRAFT ONLY) AVAILABLE AVAILABILITY: JULY – SEPTEMBER 22OZ (BOTTLES & DRAFT) PACKAGING YEAST: AMERICAN ALE MALT: PALE, RYE 22oz Bottle Old Fashioned Pale Ale is inspired by the classic cocktail. It is brewed with ¼ bbl Draft malted barley and rye, and then aged in small batch bourbon barrels for eight weeks. After aging we add all the elements of an Old Fashioned - fresh orange peel, maraschino cherries and aromatic bitters to the brew. The result is a smooth, barrel aged beer with all the flavors of a classic Old Fashioned, such as vanilla, oak and bourbon.
22 OZ BTLS 1/4 KEG MOTHER CARTON
VIP NUMBERS Old Fashioned 12/22oz Btl BSOF22 Old Fashioned 1/4 Keg BSOF14
MAPLE PECAN ABV 8.5% IBU 18 COLOR 30 AVAILABILITY OCT – DEC
YEAST: AMERICAN ALE MALT: PALE, MUNICH, BISCUIT AVAILABLE Bourbon Street Maple Pecan is a nut brown ale that is aged in Bourbon PACKAGING barrels. Our Maple Pecan is brewed with a combination of pale, Munich, biscuit, and caramel malts. Roasted Louisiana pecans & maple syrup are 22oz Bottles also added to the brew for a nutty flavor and aroma. After fermentation ¼ bbl Draft and aging the beer is transferred into the bourbon barrels. It is then aged for another 8 weeks to absorb all of the flavors from the barrels.
22 OZ BTLS 1/4 KEG MOTHER CARTON
VIP NUMBERS Maple Pecan 12/22oz Btl 000123422 Maple Pecan 1/4 Keg 000123411 BOURBON STREET SERIES BRAND UPC GUIDE
MINT JULEP PALE ALE ABV 9.0% IBU 15 COLOR 12 AVAILABILITY APR– JUN (DRAFT ONLY)
YEAST: AMERICAN ALE MALT: PALE AVAILABLE For centuries New Orleans’ famed Bourbon Street has inspired good PACKAGING times and fine libations like our Bourbon Street® Mint Julep Pale Ale. This hand-crafted artisanal brew is aged for 8 weeks in wooden barrels ¼ bbl Draft used to make small batch bourbon whiskey. During barrel aging, the brew absorbs the flavors of the barrel which intensifies the taste and aroma of the malt, mint and warm, smooth bourbon.
1/4 KEG
VIP NUMBERS Mint Julep Pale Ale 1/4 Keg BSMJ14
WHISKEY SOUR PALE ABV 9.0% IBU 15 COLOR 12 AVAILABILITY JUL-SEP (DRAFT ONLY)
YEAST: AMERICAN ALE MALT: PALE AVAILABLE Bourbon Street Whiskey Sour Pale is a barrel- aged ale that is based on PACKAGING the classic cocktail, the Whiskey Sour. It is brewed with plenty of pale ¼ bbl Draft ale malt for a sweet malty flavor. After fermentation and aging, the beer is transferred into bourbon barrels and aged for another 8 weeks to absorb all of the flavors from the barrels. The beer is then transferred into another aging tank where lemons are added. The result is a pale ale with the sweetness from the malt and refreshing citrus flavors from the lemons and warming bourbon flavors from the barrels.
1/4 KEG
VIP NUMBERS Whiskey Sour Pale 1/4 Keg 000123911 BOURBON STREET SERIES BRAND UPC GUIDE
ROCK & RYE ABV 9.5% IBU 20 COLOR 18 AVAILABILITY OCT-DEC
YEAST: AMERICAN ALE MALT: RYE, PALE, CARAMEL AVAILABLE Bourbon Street Rock & Rye is a rye pale ale with the addition of PACKAGING ingredients similar to a Rock & Rye cocktail. First we brew a pale ale with a combination of malted barley and rye, then age the beer in ¼ bbl Draft small batch bourbon barrels for 8 weeks to pick up all of the flavors of the barrel. After aging is complete, the beer is transferred. Fresh orange and lemon peels, maraschino cherries and spices such as cinnamon, clove & anise are added to an aging tank to absorb all of their aromas and flavors. The result is smooth barrel aged beer that tastes like you are sipping a Rock & Rye.
1/4 KEG
VIP NUMBERS Rock & Rye 1/4 Keg 000123811 YEAR ROUND SODAS BRAND UPC GUIDE
ROOT BEER AVAILABILITY YEAR ROUND
Root Beer is made with a hot mix process using spring water, herbs, AVAILABLE vanilla and yucca (which creates foam). Unlike most soft drink PACKAGING manufacturers, Abita sweetens its root beer with pure Louisiana cane sugar. The resulting taste is reminiscent of soft drinks made in the 6 Pack Bottles 1940s and 1950s, before bottlers turned to corn sugar and fructose. 12 Pack Cans Some soft drink makers add caffeine to their product, but Abita is naturally caffeine-free. ½ bbl Draft
6 PACK · 12 OZ BTLS 12 PACK · 12 OZ CAN 12 OZ BTL (SINGLE ) 12 OZ CAN (SINGLE)
1/2 KEG MOTHER CARTON BTLS MOTHER CARTON CANS
VIP NUMBERS Root Beer 4/6/12oz Btl 000200101 Root Beer 1/4 Keg 000200111 Root Beer 1/2 Keg 000200110 Root Beer 2/12/12oz Can 000200102
VANILLA CREAM SODA AVAILABILITY YEAR ROUND
Taste rich, creamy caramel, sweet vanilla and hints of butterscotch AVAILABLE in this all-natural Vanilla Cream Soda. This hand-crafted soda is PACKAGING lightly carbonated and has a golden color. Made with pure Louisiana cane sugar and artesian spring water, and naturally 6 Pack Bottles caffeine & gluten free!
6 PACK · 12 OZ BTLS 12 OZ BTL (SINGLE) MOTHER CARTON
VIP NUMBERS Vanilla Cream Soda 4/6/12oz Btl 000200301 SEASONAL SODAS BRAND UPC GUIDE
KING CAKE SODA AVAILABILITY JAN - MAR
All the goodness of King Cake - in an all-natural soda. Celebrate AVAILABLE the sweetest treat of Carnival season with the flavors of frosting, PACKAGING candied sugar and cinnamon dough in this lightly carbonated soda. Made with pure Louisiana cane sugar and artesian spring water, 6 Pack Bottles and naturally caffeine-free.
6 PACK · 12 OZ BTLS 12 OZ BTL (SINGLE) MOTHER CARTON
VIP NUMBERS King Cake Soda 4/6/12oz Btl 000200201
CHOCOLATE SALTED CARAMEL SODA AVAILABILITY MAR - JUN
Enjoy the flavors and tones of rich dark chocolate blended with AVAILABLE caramel and accented with Louisiana sea salt. Chocolate Salted PACKAGING Caramel Soda is made with pure Louisiana Cane Sugar and artesian spring water, and naturally caffeine & gluten free! 6 Pack Bottles
6 PACK · 12 OZ BTLS 12 OZ BTL (SINGLE) MOTHER CARTON
VIP NUMBERS Chocolate Salted Caramel 4/6/12oz Btl 000200601 SEASONAL SODAS BRAND UPC GUIDE
PECAN PIE SODA AVAILABILITY AUG - NOV
Enjoy the taste of classic Louisiana Pecan Pie in a bubbly, sweet AVAILABLE soda. The flavors of pecans, caramelized sugar, butter, vanilla and PACKAGING even pie crust are all here. It’s like a home-baked pie captured in a bottle. Made with pure Louisiana cane sugar and naturally caffeine 6 Pack Bottles & gluten free.
6 PACK · 12 OZ BTLS 12 OZ BTL (SINGLE) MOTHER CARTON
VIP NUMBERS Pecan Pie Soda 4/6/12oz Btl 000200501 HARD SODAS BRAND UPC GUIDE
BAYOU BOOTLEGGER ABV 5.9% AVAILABILITY YEAR ROUND
This hard root beer is a decidedly adult take on the old-fashioned AVAILABLE soda. It’s brash, bold and handcrafted with aromas of wintergreen, PACKAGING vanilla and sassafras. Made with Louisiana cane sugar and brewed with the swagger and rebellious spirit of our most famous pirate, 6 Pack Bottles Jean Lafitte.
6 PACK · 12 OZ BTLS 12 OZ BTL (SINGLE ) MOTHER CARTON
VIP NUMBERS Bayou Bootlegger Hard Root Beer 4/6/12oz Btl 000107001