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October 14 2010 the Facebook Story and the Future of the Social Web, Chris Hughes

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October 14 2010 the Facebook Story and the Future of the Social Web, Chris Hughes October 14 2010 The Facebook story and the future of the social web, Chris Hughes The social networking site Facebook may have been one of the biggest developments in business and society in recent years, but it was just a natural outgrowth of existing Internet trends, Facebook cofounder Chris Hughes said at the World Knowledge Forum Thursday. “It was a natural extension of what was required to enable everyday people to connect and share with their friends,” Hughes said. Hughes spoke to large audience on various aspects of social media, including the genesis of Facebook, the core values that allowed it to develop, his role in Barack Obama’s online campaign, his current ‘Jumo’ project and the future of social media in general. He said the creation of Facebook was not about magic or secrets. “The birth of any cultural phenomenon almost always comes with myth- making,” Hughes said, beginning his presentation by debunking some of preconceptions about the founding of Facebook. He debunked the image of Facebook as having been founded by a lone genius who turned an idea into a multi-billion-dollar operation. “I have news - it’s not true,” he said, explaining that Facebook was founded by himself, Mark Zuckerberg and Dustin Muskovitz in a spirit of scepticism of the control that Harvard and other institutions had over the control of information. He explained that authorities at Harvard, where he was a student, shut down two earlier attempts by Hughes and his partners to start social networking sites. So the partners decided to make Facebook more independent. Hughes said he and his partners had an offer to buy Facebook before it became truly successful, but they turned it down. “If others saw value, why should we leave?” Hughes explained. “Why sell out to a larger, probably slower institution? Everyone called us crazy, but it was too enormous and too alluring to stop.” Hughes and his roommates were driven by the belief in the capacity of individuals and by the idea that the Internet should be used for people to become involved in the creation of information. At the time, he said, information was still in the hands of institutions. He said two features which allowed Facebook to grow were its ability to connect people who already know each other and its semi-closed environment. These principles were also important when Hughes became involved then-Sen. Barack Obama’s online campaign for the presidency. “What impact could I have on my country?” Hughes said he asked himself in 2007 before joining mybarackobama.com, an organisation that was used to create interest in Obama as a candidate. Hughes’ involvement in this project was guided, he said, by the principles of the need to “be everywhere,” to keep people engaged, to search out potential voters and to create something “that would make people talk.” The grassroots site, he said, succeeded in raising $500 million for the Obama campaign. Hughes strongly advocated worldwide freedom of information. “Why should information not be made public if there is no value in keeping it private?” he asked. Asked about China’s restriction of Facebook and the role of the website in political populism, Hughes said that “more autonomy can be threatening to non- democratic governments,” adding that the thoughtful expression of opinion allowed by technologies like Facebook was also “a good thing for democracy.” Hughes also spoke about of the potential of his latest project, Jumo, which he said was the “one thing missing” in the world of social media. The site is a networking site aimed at people interested in creating social change through non- governmental organizations (NGOs). The site, Hughes said, “helps you find something that you care about” and allows NGOs to interact with each other and serves as a directory for people wishing to get involved. Towards the end of the discussion, Hughes fielded questions on a variety of subjects. Responding to a question on the new movie about the rise of Facebook, The Social Network, Hughes said that it was an example of “Hollywood at its best” in that it is a much-glamorised version of real events. Asked why Facebook expanded while the Korean social website Cyworld did not, Hughes said that he did not know, but that language could be a huge factor in the shaping the spread of social media. .
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