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FOR IMMEDIATE RELEASE

Press Contact: Amanda Whiting Media Relations Manager (323) 890-3718 [email protected]

ROLAND U.S. ANNOUNCES EXECUTIVE MANAGEMENT CHANGES

Los Angeles, CA, March 24, 2010 — Roland Corporation U.S. is announcing a series of changes to its executive management:

Dennis Houlihan – Chairman Dennis Houlihan, currently President & CEO, will assume the responsibilities of Chairman of Roland Corporation U.S. He will also continue in his role as a member of the Board of Directors of Roland Corporation . He has been with Roland Corporation U.S. since 1993.

Dennis succeeds Mr. , Founder and Special Consultant of Roland Corporation Japan who is resigning from his current roles as Chairman and Director of Roland Corporation U.S.

Chris Bristol – President & CEO Chris Bristol, currently Senior Vice President of Sales & Marketing, will become the new President & CEO of Roland Corporation U.S., as well as a member of the Board of Directors of Roland Corporation U.S. Chris has been with Roland since 1978. For many years, he was one of Roland’s most successful District Sales Managers covering the Southern California area. Since moving into the management team in 1993, he has held a variety of sales and marketing positions.

In this role, Chris will assume primary responsibility for all day-to-day Company operations.

Paul Youngblood – Vice-President / BOSS and Guitar Products; Director of Japan Paul Youngblood, currently President of BOSS U.S., has been appointed to two different positions. First, he will become Vice President of BOSS and Guitar Products for Roland Corporation U.S. Simultaneously, he has been appointed as a Director of BOSS Corporation Japan and will assist BOSS Corporation Japan with worldwide product development and marketing for BOSS products. Paul joined Roland in 1985 after a successful career in retail. He is also an accomplished guitarist and a graduate of the Berklee College of Music in Boston.

Brian Alli – Vice-President / Sales Brian Alli, currently Sales Manager, has been promoted to Vice-President of Sales for Roland Corporation U.S. Brian joined Roland in 2006 and has worked in a variety of sales and marketing positions throughout the company. Prior to joining Roland, he held management positions with Jordan Kitt’s Music, / Technics, and Hammond Suzuki.

All of these changes will become effective April 1, 2010.

------About Roland Corporation Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and , guitar products, electronic percussion, equipment, , audio processors, and multimedia products. With over 38 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit http://www.RolandUS.com.