GOVERNMENT of INDIA WESTERN RAILWAY Date
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GOVERNMENT OF INDIA WESTERN RAILWAY Date: 09.02.2016 Divisional Railway Manager (Commercial) Mumbai Central on behalf of President of India invites applications from advertising agents/agencies and other interested parties for display of advertisements for the following medias notified in open booking on “First Come First Serve basis”. General terms & conditions indicated in proposal format may please be read carefully. The following Medias are notified for open booking on First Come First Serve Basis for a period of one month only. Separate application in the format as per Annexure ‘A’ (complete in all respects) along with requisite advance payment for the required period (not exceeding 1 month) and Media should be submitted, without which the application will be summarily rejected. The existing & running contracts will be renewed on the request of the licensee. Application in this regard shall be submitted 7 days before expiry of contract in the format as per Annexure ‘A’ (complete in all respects) along with requisite advance payment failing which this office is free to accept proposals from other parties also. The contracts in open booking shall be awarded or renewed at the sole discretion of Railway Administration and with the prior approval of competent authority. The advance License fee payment should be submitted in the form of Money Receipt /Demand Draft/ Pay Order in favour of CHIEF CASHIER, WESTERN RAILWAY, CHURCHGATE. Cheques will not be accepted. Security Deposit as applicable in the form of FDR / TDR valid for a period of six months plus the period of contract shall be submitted in advance along with the application in the enclosed format. For any other information & clarification interested parties may contact, Assistant Commercial Manager (Advertising) DRM Office, Commercial Department, 1st Floor, Mumbai Central, Mumbai - 400 008 (Between 10.00 HRS to 18.00 HRS) Contact no.: 67644204, 67644212, 23017322 Please verify & check the following required enclosures before submitting application: 1. Letter head / Application (typed or handwritten) in original. 2. Proposal format signed & completed in all respects in original. 3. Requisite payment in original alongwith one Xerox copy of Demand draft / Pay order. 4. Security deposit in original alongwith one Xerox copy of the same. 5. Self attested copy of Pan Card. 6. Seven copies of Artwork for all media contracts. For DRM (C) BCT ****** Notice for Open Booking of Advertisement Contracts 1. Train Media in EMU rakes (except Siemens rake) A) Rake Painting - Advertisement on the exterior of 12 car EMU rakes through Full Rake Painting. The rates per rake are as under: Sr. No. Period of contract Rate for client/subletting basis (In Rs.) 1 Four Weeks 4,16,658/- Security Deposit in the form of FDR / TDR valid for a period of six months amounting to 25% of the contract value subject to minimum of Rs. 1,60,000/- shall be submitted additionally. The same will be returned after successful completion of contract. Recognized Canvassers are entitled for Commission for 1st contract of the financial year @ 15% up to the business of one lakh and 20 % on over one lakh. The same will be governed by terms & conditions of recognition. 2. Train Media in EMU rakes (Siemens rake) A) Vinyl Wrapping - Advertisement on the exterior of 12 coach SIEMENS rakes through Vinyl Wrapping. Total 35 nos. of SIEMENS rakes are available for Vinyl Wrapping. The rates per rake are as under. License fee (In Rs.) Period of Area: 2910 sq. ft. contract Rate One month 1,24,404/- Security Deposit in the form of FDR / TDR valid for a period of eight months& above amounting to 25% of the contract value subject to minimum of Rs. 1,60,000/- shall be submitted additionally. The same will be returned after successful completion of contract. Only Recognized Canvassers are entitled for Commission for 1st contract of the financial year @ 15% up to the business of one lakh and 20 % on over one lakh. The same will be governed by terms & conditions of recognition. The advertiser is permitted to display the advertisements at the earmarked areas on the exterior of EMU coaches without causing any damage to the painted surface by using good quality low cost vinyl films, calendared polymeric vinyl film and cast vinyl film ensuring aesthetic aspect as per the RDSO specification(enclosed as Annexure B) The advertiser is required to return the coach in its original texture and restore the primary colour of the rakes as per the Railway specifications, after the Vinyl Advertisements have been removed due to expiry/ termination of contract, etc. and / or whenever the coach is sent for POH / IOH schedule and residual gum shall be cleaned. The details of restoration with rake number, unit no. & date of restoration shall be submitted to this office. The contract period shall be inclusive of POH, IOH schedule and any other maintenance required for coaches. In case of an entire train or any coach not in operation and / or being shifted to yard, Carshed due to sick of any coach / train or for a shorter maintenance period or any other reason no extension in contract or substitute train or coach will be given for that non-display period. And no claim from the Licensee in this regard will be entertained. In the event of replacement of train / coach for any other operational reasons, the Licensee is required to display advertisements through Vinyl at his own cost and labour. The Licensee shall no way obstruct and interfere with the routine Railway working. Approval of Railway Administration for the design, matter, language and colour scheme of the text should be obtained prior to start of wrapping of advertisements. In case of damage to the advertisements, the Licensee is required to restore the advertisements through Vinyl at his own cost and ensure the aesthetics of the coach. The name of Licensee, contact number, LOA No. , date of display & date of expiry of the contract shall be displayed on the exterior of EMU rake at both ends neatly and legibly. List of Documents to be submitted for Train Media. Please verify & check the following required enclosures before submitting application: 1. Letter head / Application (typed or handwritten) in original. 2. Proposal format signed & completed in all respects in original. 3. Requisite payment in original alongwith one Xerox copy of Demand draft / Pay order. 4. Security deposit in original alongwith one Xerox copy of the same. 5. Self attested copy of Pan Card. 6. Seven coloured copies of Artwork to be displayed. 7. Copy of Letter of Recognized Canvasser. B) Advertisement Panels inside SIEMENS rakes - Advertisement in the interior of 12 coach SIEMENS rakes (21 nos.) through display of advertisement panels - 96 nos. in each rake (08 nos. in each coach) of size 17” (w) x 24” (h) near the windows of the doorway are available. The rakes are available for a maximum period upto three months or till finalization of tender. The rates per rake with applicable surcharge are as under: Validity of Period of License fee Per Rake(In Rs.) Security Deposit contract 76,500/- One month 8 months Security Deposit in the form of FDR / TDR valid for a period as mentioned above amounting to 25% of the contract value subject to minimum of Rs. 1,60,000/- shall be submitted additionally. The same will be returned after successful completion of contract. The contract period shall be inclusive of POH, IOH schedule and any other maintenance required for coaches. In case of an entire train or any coach not in operation and / or being shifted to yard, Carshed due to sick of any coach / train or for a shorter maintenance period or any other reason no extension in contract, substitute train / coach will be given for that non-display period. And no claim from the Licensee in this regard will be entertained. In the event of replacement of train / coach for any operational reasons, the Licensee is required to display advertisements through panels at his own cost and labour. The Licensee shall no way obstruct and interfere with the routine Railway working. Approval of Railway Administration for the design, matter, language and colour scheme of the text should be obtained prior to start of display of advertisements. In case of damage to the advertisements / panels, the Licensee is required to restore the advertisements / panels at his own cost and ensure the aesthetics of the coach. The name of Licensee, contact number, LOA No., date of display & date of expiry of the contract shall be displayed on every advertisement displays neatly and legibly. CONTRACTS FOR TRAIN MEDIA ON SEIMENS RAKES WILL BE ACCEPTED SUBJECT TO AVAILABILITY OF RAKES. 3. Vinyl Wrapping on exterior of Shatabdi Express Train (from BCT to ADI) Advertisement on the exterior of 14 coaches of ONE SHATABDI EXPRESS RAKE through Vinyl Wrapping will be subject to preference being given to the artwork that is appropriate for the class of Shatabdi Express Train and will be shortlisted, scrutinized and finalized by the Competent Authority. The rates per rake are as under. One month Rs. 1,18,895/- Security Deposit in the form of FDR / TDR valid for a period of six months amounting to 25% of the contract value subject to minimum of Rs. 1,60,000/- shall be submitted additionally. The same will be returned after successful completion of contract. The advertiser is permitted to display the advertisements at the earmarked areas on the exterior of 14 coaches of Shatabdi Express without interfering with Coach Nos., logo, indication boards, railway fittings, destination boards, space for pasting reservation charts, and any other Railway matter painted or pasted on the coach etc. The windows, doors, emergency exit, etc.