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The Prelude to CCTV 2011 Prime Time Resources Bidding & Upfront Season Begins

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The Prelude to CCTV 2011 Prime Time Resources Bidding & Upfront Season Begins The Prelude to CCTV 2011 Prime Time Resources Bidding & Upfront Season Begins From 27-29 August, CCTV, Advertising Center respectively held four VIP clients communication events for key advertising agencies with four Chinese local tendering agencies—Vision CN, Charm Communications, Walk-on and CTV Golden Bridge, with regard to the bidding of CCTV’s prime advertising resource in 2011. At the meetings, hundreds of clients enthusiastically exchanged their ideas about the general advertisement input strategies in 2011. The four VIP communication meetings for key advertising agencies predicted the beginning of the bidding for CCTV advertising resources in 2011. 10 billion Over 70% As of the end of this June, the advertising revenue of Recently, while ensuring the correct orientation for CCTV during the first half of 2010 has exceeded 10 billion RMB, public opinion is maintained, the “Evening News” of CCTV recording a growth of 3.058 billion RMB, or 42.53%, compared comprehensive channel issues latest news in a timely manner, with the same period of the last year. strengthens independent planning and reporting of programs, and further raises news update rate and information load, with Over 10,000 pieces original news pieces now constituting over 70% of the total. Since its launch on January 21st, CCTV coverage of Expo 2010 Shanghai China has issued over 10,000 news reports and presented 2.1 million over 300 sessions of live broadcast. During this period of time, CCTV CCTV High-definition Channel Coverage Investigation Report comprehensive channel, News channel, Chinese international shows that by August 10, 2010, CCTV high-definition cable channel and each foreign language channel also conducted joint service subscribers have reached 2.1 million, with the population reportage, and set up over 30 columns and sections such as “World covered amounting to nearly 100 million. Relevant data also Expo Every Day” and “World Expo Express”. show that CCTV high-definition cable subscribers recorded a growth rate of 480% in 2009. WIN TOGETHER 3 Highlight CCTV, Run-up to 2011 Prime Time Resources Bidding & Upfront Season Focus CCTV President Jiao Li Met with the CEO of Publicis Groupe Branding Achieving Brilliance VIP Clients Communicated on CCTV’s Prime Time Resources Bidding The 7th China Auto Marketing Summit Convened 2010 Asian Games：CCTV are ready Yili’s Winning Strategy in Expo Marketing CCTV News News Center Pushes forward the Construction of Overseas Bureaus Hu En Meets with Brazilian Economic Counselor to China New Expo shines on Foreign Language Channels and Finance Channel French Channel Tracking the Expo Great Wall (Europe) Platform Broadcasted on BOUYGUES Telecom English Channel Enters KTBU German NRWTV Broadcasts CCTV Programs Interview News Oriented, Core Competitiveness Promoted Building an Influential and Indispensible Platform Making the Voices of China Heard around the World Cultural and Entertainment Events to Redefine Chinese Cultural Life Viewpoints Regarding 2011 CCTV Prime Time Resources Bidding & Presale Analysis Survey on 2010 World Cup Advertisements on CCTV Brands Gain New Momentum from 2010 FIFA Programs Sister Jiang hitting 3.54% with marked ratings growth New TV Dramas Coming Up Soon MEMBER OF EDITORIAL BOARD COVER DESIGN Guo Jia Cheng Hong He Haiming Li Yi Yan Liping Chen Rongyong PHOTO Shu Yu Zhu Junyu Xia Jingjing Wu Xue Liu Lihua Zhang Yupeng Yin Xuedong PRINT Zhu Junyu She Xianjun Sun Miaoqing ZhaoShuang Zeng Yingying PUBLISHER CCTV Advertising Center Yang Zhenliang ADDRESS F3 Media Center Apartment EDITOR IN CHIEF Chen Rongyong No.11 Fu Xing Road ASSOCIATE EDITOR IN CHIEF She Xianjun Sun Miaoqing Beijing, China, 100859 EXECUTIVE EDITOR IN CHIEF Yang Zhengliang TELEPHONE 8610-68500180 FAX NUMBER 8610-68550947 EXECUTIVE EDITOR Tang Aihui WEBSITE :1118.cctv.com/Ad.cctv.com EXECUTIVE ART EDITOR Shu Yu EMAIL [email protected] CCTV President Jiao Li Met with the CEO of Publicis Groupe By Wu Danhua In August 25, Mr. Jiao Li, President of During the meeting, Mr. Jiao said CCTV as very important. As the “Three- CCTV, had a meeting with Mr. Jean-Yves that Publicis Groupe was one of the Network Integration” program in China Naouri, CEO of Publicis Groupe, and Ms. largest advertising and media groups in progresses, China Network TV has got the Li Yifei, district director of the Great China the world, and it had been maintaining a opportunity for rapid development. In Region, VivaKi, Publicis Groupe. On the good cooperative relationship with CCTV, addition, CCTV is also actively exploring meeting, they discussed further cooperation contributing to the development of CCTV’s the reciprocal interaction between the between TV and new media. Cheng Hong, advertising business. SAATCHI & SAATCHI traditional media and the new media in deputy Editor-in-chief of CCTV, Wang and Leoburnett, both of which are affiliated advertising businesses and striving for the Wenbin, director of Internet Communication to Publicis Groupe, have been listed among maximization of the communication effect Center, CCTV, and He Haiming, deputy the Top 10 Advertising Agencies for many for the clients. The further cooperation director of the Advertising Department, consecutive years, which also reflects that between CCTV and Publicis Groupe is CCTV were present at the meeting. Publicis has considered its cooperation with gathering its momentum, and CCTV will try CCTV President Jiao Li（C）meet with the CEO of Publicis Groupe Jean-Yves Naouri (L3). Deputy Editor in Chief of CCTV and Director of CCTV Advertising Center Cheng Hong(R3) and Deputy Director of CCTV Advertising Center He Haiming (L2) attend the cooperation discussion. WIN TOGETHER 6 its best to provide its advertising agencies with all-round services so as to promote permanent and win-win cooperation. Mr. Jiao also talked about CCTV’s overseas development. Currently, CCTV is making efforts in strengthening the construction of its international communication capacity. By the end of this year, there will be 50 new CCTV reporters stations established around the world, and among them, 7 are large reporters centers. Each of these reporters centers will be equipped with a studio, facilitating news collecting, processing and broadcasting. At present, CCTV’s foreign language channels have covered 6 working languages of UN, and all of these channels are broadcasting 24 hours a day, which have become the the audiences of CCTV will have more new in the Chinese market, and its development platforms for the world to know China. programs and styles to enjoy. By the end of in China relies on the cooperative support CCTV will continue to enhance its program this year or the beginning of the next year, from CCTV. He hoped that, in addition quality and further fit the broadcasting the reform will be almost accomplished, and to the traditional advertising businesses, styles of its foreign language channels for all the channels will be changed with new extended cooperation would be initiated the esthetics and cultures of the targeting images and contents. in the area such as content provision, countries. CCTV is also expecting help from Mr. Naouri said that Publicis Groupe program plantation and new media. Mr. Publicis Groupe—the group may contribute attached great importance to the Naouri also said that Publicis Groupe was valuable suggestions for CCTV’s overseas development potential of the Chinese willing to contribute ideas in helping CCTV communication as well as its French Channel market, and China had become the fourth build its overseas image as well as develop in terms of its rich experience in this area. largest market of the group. Within the its French Channel. In addition, Mr. Jiao also introduced next three years, China will further become the channelization reform in CCTV. With its second largest market. The group now is the furthering of the channelization reform, one of the biggest media company buyers WIN TOGETHER 7 The 7th China Auto Marketing Summit Convened On August 14, 2010, the 7th China advertising performance of automakers Auto Marketing Summit,co-organized by during the world cup, made a forecast of CCTV advertising center, China Marketing the advertising performance of automakers Association and Sohu.com,was successfully during the upcoming Asian Games, and held in Lhasa. gave a general introduction to the new Yu Bin, Director of Macroeconomic opportunities brought by CCTV’s channel Research Department of State Council reform as well as the preliminary ideas for Development Research Center,Guo Dongle, the 2011 prime resources auction. Deputy President of China Marketing has begun to shift its macroeconomic policy He Yi gave an enlightening introduction Association, He Haimin, deputy director since the beginning of this year, China’s to the latest trends of the internet, the new of CCTV advertising center,He Yi, assistant economic growth rate in 2010 will still strategies of Sohu, and the new opportunities chief editor of Sohu.com, and more than 40 reach 9.5%. and new thoughts of Sohu auto as well. marketing principals from FAW-Volkswagen, Guo Dongle observed that since the After group discussion, guests Shanghai-Volkswagen, Guangzhou Honda, breakout of this financial crisis, almost all concluded that China’s auto market will Beijing-Hyundai, Chery, Geely and BYD, major international auto companies have maintain a 5-10% growth rate in 2010, gathered in Lhasa to jointly discuss the hot begun to pay more attention to China’s and the coming decade will be the most topics in automobile marketing and share auto market, with some even starting to significant ten years for the development their marketing and sales insights. treat China market as the major battlefield of China’s auto sector. In response to the Yu Bin remarked that although China to revive their performance. Therefore, it market demands the auto consumption in can be safely predicted China’s third and fourth-tier auto market, that the competition in auto companies shall deploy their channels China’s auto market in downward.
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