Zuckerberg Lectures on Marketing, Social Media
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Spergel speaks at Bennett- Tennis teams make it to Philip Glass talks McWilliams lecture • A4 UAA finals but fall short • A10 composition at CMU • B5 SCITECH SPORTS PILLBOX thetartan.org @thetartan April 28, 2014 Volume 108, Issue 26 Carnegie Mellon’s student newspaper since 1906 Tepper talks business, philanthropy Senate, GSA ratify 2014–15 JFC budget RACHEL COHEN were typical relative to pre- Publisher vious years and aligned with projections for JFC spend- Student Senate and the ing. “I don’t see any drastic Graduate Student Assembly departure from ordinary (GSA) held a joint meeting JFC spending from previous on Thursday to hear second- years,” Foley said. round budget appeals and A difference in next year’s ratify the slate for total Joint allocations is a decrease in Funding Committee (JFC) funding for Activities Board allocations for the 2014–15 (AB) Concerts as compared fiscal year. Both bodies voted to this year’s allocations. AB to approve a total $29,467 Concerts was granted more increase in JFC allocations — funding than usual this year an approximate 1.95 percent in anticipation of the 100th increase to the original $1.51 Spring Carnival. million in allocations. The JFC approved Student Body Vice Presi- $125,000 to cover artist dent for Finance (SBVPF) booking fees for the spring and junior statistics major concert — $25,000 more Jalen Poteat gave an intro- than the $100,000 originally ductory presentation, during requested, as compared to Courtesy of the Tepper School of Business which he urged senators and the $60,000 granted the year David A. Tepper spoke about his philanthropic efforts, how he got to where he is today, and what would become of his recent $67 million donation. GSA members to be mindful before. Next year, AB Con- of recent changes to the JFC certs will receive $60,000 BRIAN TRIMBOLI School of Industrial Adminis- for the Tepper School of Busi- McConomy Auditorium. metrics. Among these chang- of the $75,000 originally re- News Editor tration was renamed the Tep- ness and the Center for Inno- Tepper, born and raised in es was a flat cap of $250 per quested for the annual Spring per School of Business. Last vation and Entrepreneurship, Pittsburgh’s East End, stayed person for travel. This year, Carnival concert. David A. Tepper returned November, on the same day formed by a marriage of the close to home for his educa- the JFC also allocated more The JFC issued final bud- to Carnegie Mellon last Thurs- as President Subra Suresh’s Tepper School of Business’s tion, earning his undergradu- money to subsidize food for get recommendations last day to edify an audience on inauguration, the university Donald H. Jones Center for ate degree in economics from events where the food relates Monday and directed orga- his vision for the new Tepper announced another donation Entrepreneurship and the the University of Pittsburgh in directly to the culture of that nizations who wished to fur- Quadrangle, answer questions from Tepper, this time of $67 School of Computer Science’s 1978 and his MBA from Carn- event. ther appeal the JFC’s decision about his business strategy million. Project Olympus. egie Mellon in 1982. Student Senate Chair and to make their case to both and, at one point, sing a few Tepper’s most recent do- “The idea is to create some After he graduated from senior chemistry major Lukas Student Senate and the GSA bars from Elvis’s “Heartbreak nation will be used to expand cross-disciplinary, synergistic Carnegie Mellon, Tepper Ronner led discussion in co- at Wednesday’s meeting. Hotel”. Carnegie Mellon’s campus by places in the Tepper Quad- worked for the treasury de- ordination with Patrick Foley, As part of the second- Tepper first made his mark building the four-and-a-half rangle,” Dean of the Tepper partment of the Ohio-based GSA president and a doctoral round appeals process, on Carnegie Mellon in 2003, acre Tepper Quadrangle. The School of Business Robert M. Republic Steel. Tepper candidate in statistics. student representatives when he donated $55 mil- Tepper Quadrangle, Tepper Dammon said when he intro- According to Poteat and lion, after which the Graduate said, will include a new space duced Tepper in front of a full See BUSINESS, A3 Foley, the JFC allocations See BUDGET, A3 SolePower aims to charge Zuckerberg lectures on smartphones with footsteps marketing, social media BRIAN TRIMBOLI running at night safer. ters student entrepreneurs. BRENT HEARD News Editor “After the class, Matt and Distinguished career pro- Contributing Editor Hahna saw greater potential fessor of computer science In 2013 alone, Carnegie for their product,” business Lenore Blum founded Project Randi Zuckerberg spoke Mellon launched a record 36 developer for SolePower Da- Olympus in 2007 after seeing on campus about her role in startups which, combined, vit Davitian, a University of countless Carnegie Mellon the development of Facebook produce everything from 3-D Pittsburgh graduate, said via students move to California and the books and projects of printers, in the case of Piece- email. “By storing generated when they graduated to work Zuckerberg media, offering Maker Technologies, to artifi- power for later use, they could in Silicon Valley, rather than advice on how to obtain bal- cial heart valves, in the case of make a renewable, portable pursuing their own ideas as ance in a life surrounded by PECA Labs. power source for various mo- entrepreneurs. technology. Recently SolePower, a bile devices. As a hiker, Matt “We produce the best tech- Held in McConomy audi- company that makes electric- saw an immediate benefit for nological resources on the torium last Tuesday, Zucker- ity-generating insoles, has outdoor enthusiasts. Both planet, namely our students, berg addressed an audience been making headlines by of them also recognized the and as soon as we produce of around 60 attendees. earning a spot on Popular Sci- great social benefits SolePow- them we export them every- Randi Zuckerberg is the ence’s 2014 Invention Awards er can have for people living where but here,” Blum, who sister of Facebook founder List. The SolePower insole, without access to electricity.” has worked at Carnegie Mel- Mark Zuckerberg, and is cur- according to the SolePower According to Popular Sci- lon for close to 15 years, said rently the CEO of Zuckerberg website, produces electricity ence’s article recognizing in an interview about her in- media and the editor-in-chief when the wearer steps on it, SolePower, “Instead of us- spiration for founding Project of Dot Complicated, an online and stores the energy in an ing piezoelectric and other Olympus. “I could understand community and newsletter. external power pack. inefficient, bulky methods of what’s going on — if you’re Dot Complicated, as de- SolePower was born when generating electricity, [Stan- getting these great jobs, why scribed on their website, “is its co-founders, Carnegie Mel- ton and Alexander] shrunk even think of starting some- an online community aimed lon alumni Matt Stanton (CIT down components similar thing yourself? That was the at ‘untangling’ our wired, ‘13) and Hahna Alexander to those found in hand- culture.” wonderful lives.” The website (CIT ‘13), took inspiration for cranked flashlights.” Inspiration from Project aims to address shifting social their senior mechanical engi- Although the idea behind Olympus also came from conventions surrounding the neering capstone project from SolePower was a direct result Blum’s work with Aladdin, a use of communication tech- hand crank-powered flash- of Stanton and Alexander’s National Science Foundation- nologies, addressing “how we lights. They wanted to make classwork, the company grew funded institute for algorithm interact with friends and fam- shoes that lit up when the user with the help of Project Olym- research. Aladdin researchers ily, how we raise our children, stepped on them, with the ini- pus, an initiative of the School how we announce major life tial goal of making walking or of Computer Science that fos- See STARTUP, A3 news, how we find love, and Abhinav Gautam/Staff Photographer Randi Zuckerberg, CEO of Zuckerberg Media, editor-in-chief of Dot how we manage our careers.” Complicated, and sister of Facebook founder Mark Zuckerberg, spoke In addition to having an on- about her role in the rise of Facebook and the growing role that social line community, the site also media is playing in our everyday lives. curates and sends a weekly newsletter to subscribers. Harvard University as a psy- I was blown away,” she said, Zuckerberg was intro- chology and marketing ma- remarking on the employees duced by AB Lectures chair jor, after not being accepted “coding around the clock.” and first-year business admin- for music. After she gradu- She said, “they had a passion istration major Narain Krish- ated, Zuckerberg worked at for what they were building namurthy, who remarked, Ogilvy & Mather advertising that I didn’t see in corporate “having grown up in the In- in New York. “I got staffed America.” Zuckerberg was ternet revolution, we’re all on a brand new team called asked to choose the startup’s familiar with the disruptive digital interactive marketing,” logo, a task which someone qualities of social media,” Zuckerberg said. Although at with years of experience continuing, “whenever we see first Zuckerberg had wanted a would be performing at an something funny or strange position in television advertis- established firm. “It was that on campus, we want to post ing, she soon saw her depart- moment I knew I had to be that to Overheard at CMU.” ment grow to be one of the part of Facebook,” Zucker- Krishnamurthy introduced top divisions in the firm.