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Photo: Getty/Wireimage Photo: Kevin Tachman Photo: Getty/Wireimage Photo: Kevin Tachman Why Support amfAR? Photo: Getty/Wireimage An Internationally Recognized Brand amfAR’s international fundraising events are renowned for their ability to attract the world’s leading public figures and to garner global media coverage.

Anchored by amfAR’s signature Cinema charitable events in the world. Since the Against AIDS series, the Foundation routinely first Cinema Against AIDS Cannes in 1993, holds gala fundraising events in Cannes, these amfAR benefits have played a pivotal , Dallas, , , role in focusing attention on the fight Toronto, and other major cities. The Cinema against AIDS and have generated more than Against AIDS galas are among the most $70 million in support for the Foundation’s high-profile and consistently successful AIDS research programs.

amfAR’s gala events attract A-list celebrities and the press attention that goes along with their star power.

In just the past few years these events have drawn a glittering guest list including:

Prince Albert Milla Jovovich Lionel Richie of Monaco Caroline Kennedy Carine Roitfeld Beyoncé Knowles Marc Anthony Leonardo DiCaprio Karl Lagerfeld Claudia Schiffer Lance Armstrong Hedi Slimane Annie Lennox Rod Stewart Gael García Bernal Mary J. Blige Jon Bon Jovi Kylie Minogue Christy Turlington Salma Hayek Donatella Versace Carla Bruni- Whitney Houston Roger Moore Dita Von Teese Sarkozy Barbara Walters Roberto Cavalli Elizabeth Hurley Rosie O’Donnell President Bill Iman Mary-Kate and Kanye West Clinton Ashley Olsen Curtis “50 Cent” Toni Collete Jackson Robin Wright Sean “P. Diddy” Michelle Yeoh Combs Samuel L. Jackson Renée Zellweger Catherine Wyclef Jean Zeta-Jones Sheryl Crow Preity Zinta Elton John Sumner Redstone

Photo: WireImage Penélope Cruz Quincy Jones A Good Return on Investment

The Facts The Foundation The Future AIDS is the gravest public health crisis of amfAR is one of the world’s leading Today amfAR is leading the way towards our time. It has already killed more than 25 nonprofit organizations dedicated to the a cure for HIV/AIDS. While others have million people, and 34 million more are living support of AIDS research, HIV prevention, doubted, we have long believed that with the virus, including more than a million treatment education, and the advocacy of a cure is possible. amfAR has brought Americans. sound AIDS-related public policy. Since collaborative teams of biomedical 1985, amfAR has invested nearly $325 researchers together to explore ways to million in its programs and has awarded overcome the barriers that stand in the grants to more than 2,000 research teams way of eradicating HIV. worldwide. Finding a cure will take time and money, but Photo: Kevin Tachman Among other accomplishments, amfAR- we believe it’s the most cost-effective way funded research has contributed to the to fight and conquer HIV/AIDS. It’s a goal development of four of the six main drug that, when achieved, will brighten the future classes that are helping people with for global health and humankind. HIV/AIDS live longer, healthier lives. And amfAR pioneered the research that led to treatments that prevent mothers from passing HIV onto their newborn children.

amfAR meets the BBB Wise Giving Alliance’s Standards for Charity Accountability Photo: Kevin Tachman The Company We Keep amfAR’s iconic international events offer corporate sponsors a unique opportunity to expand their customer base, raise their global profile, expand markets, and ensure that their message and brand identity are communicated and represented effectively. Given their enormous success and visibility, amfAR’s events have attracted an impressive group of corporate sponsors. Recent supporters and long-term contributors include:

Audi Fendi Neiman Marcus Barneys New York Giorgio Armani Pfizer Inc Bloomingdale’s GlaxoSmithKline Phillips de Pury & Company Bold Films Goldman Sachs Piaget Bristol-Myers Squibb HBO Polo Ralph Lauren Bulgari Hewlett-Packard Company The Robert Mapplethorpe Foundation Hublot Roche Cartier Kenneth Cole Productions Sotheby’s Chopard Kiehl’s Since 1851 Talbots Christian Couture L’Oréal Paris Viacom Inc. Christie’s Levi Strauss Victoria’s Secret Warner De Beers Jewelry M∙A∙C Cosmetics The Weinstein Company de GRISOGONO Macy’s Wells Delta Air Lines Mandarin Oriental Hotel Group Wilhelmina Models DSquared2 MINI Xerox Estée Lauder Moët Hennessy

Recreated LOGO Photo: Kevin Tachman The Coverage Virtually all major U.S. broadcast and print media outlets and international wire services regularly cover amfAR events, and the resulting media coverage reaches every corner of the nation and many parts of the globe. amfAR’s in-house public relations amfAR galas are regularly featured in department manages press and celebrity leading newspapers, magazines, and attendance and works with the sponsors’ online media worldwide, such as publicity teams to develop a media , The Wall Street strategy. In addition to securing celebrity Journal, USA Today, the , participation and press coverage, the Vogue, Elle, Vanity Fair, Women’s Wear publicity team’s priority is to ensure that Daily, People, , Variety, our corporate sponsors’ messages and and . Broadcast leaders such brand identities are communicated and as the BBC, CNN, , represented with accuracy. The goal is to ABC News, TF1 in France, RTL in Germany, secure worldwide media attention for the and RAI 1 in Italy cover amfAR’s events, sponsor (with an emphasis on the U.S.) along with major news wire services such and to maximize their exposure through as the , , and interviews and photo opportunities. Agence France-Presse. All Photos: Getty/WireImage 25 Years of Achievement Benefits Of Corporate Sponsorship Pioneering Innovative Research amfAR has consistently demonstrated its ability • amfAR is dedicated to ending the global AIDS epidemic through innovative research. Since its founding in 1985, amfAR has invested nearly $325 million in its programs and to host successful, large-scale fundraising has awarded grants to more than 2,000 research teams worldwide. events featuring prominent corporate sponsors, • With the freedom and flexibility to respond quickly to emerging areas of scientific promise, amfAR plays a catalytic role in accelerating the pace of HIV/AIDS research and philanthropists, and international celebrities. achieving real breakthroughs. amfAR has extensive event organization and communications experience and will • Among its accomplishments, amfAR-funded research has contributed to the work with you to develop a promotional strategy to maximize the importance of your development of four of the six main drug classes that are helping people with HIV/AIDS sponsorship and message. live longer, healthier lives. And amfAR pioneered the research that led to treatments that prevent mothers from passing HIV onto their newborn children. This list—with some variations from event to event—represents major benefits that corporate sponsors receive in return for their generous support. • In 2010 amfAR launched a new research initiative aimed squarely at finding a cure for HIV/AIDS. Through this initiative, several teams of biomedical researchers are working collaboratively to explore ways to overcome the barriers that stand in the way of Title Sponsor Presenting Sponsors eradicating HIV. • Inclusion of “YOUR COMPANY • Prominent inclusion as Presenting Sponsor in all printed materials related to the presents” in the event logo event including: A Global Leader on HIV/AIDS • Exclusive listing above the title of the - Event invitations (sent to amfAR’s international social list, amfAR’s celebrity • Since its founding, amfAR has been committed to international AIDS programs, event wherever the name of the event supporters, key tastemakers, and decision makers) particularly in the developing world. appears, e.g., “YOUR COMPANY - Event journals, including prominently placed dedicated page for your presents Cinema Against AIDS to • amfAR’s TREAT Asia program is a network of clinics, hospitals, and research institutions corporate artwork benefit amfAR, The Foundation for working to improve treatment and care and to facilitate clinical research on HIV/AIDS AIDS Research” • Prominent logo inclusion on official event red carpet media backdrop throughout Asia and the Pacific. • Opportunity for one corporate executive • Corporate message to receive prominent mention in all pre- and post-event press • amfAR created a pediatric HIV/AIDS network to improve care and extend the lives of to present brief remarks from releases and tip sheets. As with amfAR’s past events, these are expected to HIV-positive children in Asia. at the event generate a significant amount of international print and electronic media attention • Launched in 2007, amfAR’s MSM Initiative supports grassroots organizations in • All additional benefits of Presenting • Corporate message included in all media pitching surrounding the event developing countries in their efforts to provide essential HIV/AIDS services for men who Sponsorship, as detailed, with the have sex with men (MSM). To date, the MSM Initiative has made 141 awards to 104 • Photo set-ups with celebrities and a corporate spokesperson organized by amfAR most prominent positioning in organizations in 64 countries. in its coverage of the event, in a variety of print and electronic publications, collateral materials including the following: Protecting Human Rights - amfAR’s newsletter, Innovations, which mails twice a year to approximately 40,000 donors • amfAR is a highly respected advocate of rational and compassionate AIDS-related public policy. Over the past two decades, the Foundation has been instrumental in - amfAR’s website at www..org expanding legal protections and ensuring the human rights of people with HIV/AIDS. - amfAR’s monthly e-News • amfAR galvanized national leadership on AIDS and was instrumental in securing key - event-specific e-blasts U.S. legislation that has formed the bedrock of the U.S. response to AIDS for the past two decades. • Prominent mention in any pro event advertisements • amfAR helped convince Congress to establish the first AIDS drug assistance program to • Opportunity to create a signature event product, e.g., scarf, cap, shirt, tote, etc., cover the high cost of HIV/AIDS medications for low-income Americans. to be distributed at event • amfAR campaigned vigorously and successfully to lift the ban on entry into the U.S. by • Opportunity to place products at event HIV-positive visitors. The Foundation also played a leading role in the creation of the first • Gala dinner seating with prominent placement to entertain your guests ever U.S. National HIV/AIDS Strategy. • Creation of a very visible association with one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy Photo: Getty/WireImage amfAR, The Foundation for AIDS Research 120 Wall Street, 13th Floor New York, NY 10005-3908 +1 (212) 806-1600 (tel) +1 (212) 806-1601 (fax) www.amfar.org