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WELCOME THE GET ALONG GANG THESIS BOOK 1 WELCOME 2 THE GET ALONG GANG THESIS BOOK WELCOME THE GET ALONG GANG SENIOR THESIS BOOK ELLIE SCHWARTZ FALL 2019 - MAY 2020 THE GET ALONG GANG THESIS BOOK 3 AN INTRODUCTION Hello! My name is Ellie Schwartz and I am Baltimore based Illustrator and Graphic Designer. My work encompasses a wide range of practices including hand lettering, surface design, packaging design, branding, and vector illustration! Represented in this book, is the process and journey of my senior thesis. From research and development, mood boards, thumbnails, sketches, to final. I hope you enjoy! 4 THE GET ALONG GANG THESIS BOOK THE MAIN IDEA For my thesis I wanted to re-brand an old I wanted to recreate a set of characters TV-show, comic strip, or set of characters and entertainment that would be seen and between the decades of the 40’s - 90’s watched by children on television today. I to cater to children in today’s day in age. wanted to accomplish this by not only I also wanted to bring back an old show re-inventing the characters, but the that adults would remember when they overall mood and aesthetic of the show. were a child, by incorporating that feeling Accompanying this new show I also of nostalgia. In today’s media re-branding wanted to think about the marketing and is something on the rise of popularity, advertisement aspect of it, by thinking by taking old ideas and catering them to about what types of merchandise would today’s generation. Being represented be readily available on the market either as a movie, television show, or for consumers to buy. As well as the product. For my re-brand specifically I advertisements the public would see in wanted to focus on a television show that everyday life. By combining my love for would be popular to today’s generation both Illustration and Graphic Design, of children, specifically kids between the I am proud to present to you my ages of 6-11 years old. Senior Thesis! THE GET ALONG GANG THESIS BOOK 5 TABLE OF CONTENTS PART 1 12 MOOD BOARDS 15 INITIAL SKETCHES 24 CLOTHING DESIGN 34 LINE UP 40 TURN AROUNDS 49 LOGO MARK 52 CONCEPT SCENES 58 TITLE CARD PART 2 62 BILLBOARD 66 POSTER DESIGN 69 T-SHIRT 72 LUNCH BOX 75 BACKPACK 79 A SPECIAL THANKS 80 LET’S WORK TOGETHER 6 THE GET ALONG GANG THESIS BOOK WHO ARE THE GET ALONG GANG PART 1 The Get Along Gang are a group of characters created by American Greetings MOOD BOARDS INITIAL SKETCHES in 1983. The Get Along Gang is a group of CLOTHING DESIGN anthropomorphic animal characters who LINE UP TURN AROUNDS live in the fictional town of Green Meadow. LOGO MARK The group forms a club that meets in an CONCEPT SCENES TITLE CARD abandoned caboose. Together the group goes on various adventures whose stories PART 2 intend to show the importance of teamwork BILLBOARD and friendship. The TV-series aired on CBS POSTER DESIGN T-SHIRT for 13 episodes from 1984-1985. LUNCH BOX BACKPACK A SPECIAL THANKS LET’S WORK TOGETHER THE GET ALONG GANG THESIS BOOK 7 MEET THE CHARACTERS MONTGOMERY MOOSE PORTIA PORCUPINE The leader of the Get The youngest member Along Gang. He is very of the Gang. She is nurturing and kind, and very inquisitive, curious knows what is right or and likes her own style, wrong, although he is but tends to cry or sometimes awkward. throw tantrums when Montgomery is also very frustrated. She wears a well-rounded: he excels white shirt, blue folded in athletics, tinkering jeans, and black and in electronics, and white sneakers. science. He wears a blue turtleneck, yellow pants and brown loafers. 8 THE GET ALONG GANG THESIS BOOK MEET THE CHARACTERS DOTTY DOG ZIPPER CAT A cheerleader and An athletic feline who second-in-command to excels at sports. He Montgomery. She is very often plays the “tough optimistic and always guy”, which sometimes has a way to cheer shows that he is also things up, although she cynical; however, he is sometimes not careful remains friendly to the and quick to judge rest of the gang. He some things at some wears an orange sports point. She wears a jacket over a blue white and red turtleneck, matching cheerleader outfit, orange shorts, white white socks and black socks and orange and white sneakers. tennis shoes. THE GET ALONG GANG THESIS BOOK 9 MEET THE CHARACTERS BINGO BEAVER WOOLMA LAMB A prankster and An aspiring ballerina. gambler whose bets She seems to be and mistakes sometimes defined by her vanity cause his friends to be and beauty, and is angry with him; on the often seen carrying a other hand, however, mirror to admire herself. he enjoys being with Sometimes, she can his company. He wears be selfish and irrational blue overalls which about things, but would carry a red scarf inside stand up for others. She a pocket, and black and wears an entire yellow white sneakers. outfit consisting of a dance dress and ballet slippers. 10 THE GET ALONG GANG THESIS BOOK MEET THE CHARACTERS CATCHUM CROCODILE LELAND LIZARD The shows main Catchum’s sidekick. antagonist. He is a Although he is rather constant troublemaker dopey, he is not always who is always trying as dumb as he looked, to take whatever he and is sometimes wanted, regardless of especially sneaky. In whose it was. the pilot, he was able to change color, but he showed no such ability in the series. THE GET ALONG GANG THESIS BOOK 11 MOOD BOARDS MOOD BOARDS Mood boards, exploration, research and establishing a new brand identity. 12 THE GET ALONG GANG THESIS BOOK MOOD BOARDS THE GET ALONG GANG THESIS BOOK 13 MOOD BOARDS 14 THE GET ALONG GANG THESIS BOOK INITIAL SKETCHES INITIAL SKETCHES Sketches for all the characters, silhouettes, expressions, and body shapes. THE GET ALONG GANG THESIS BOOK 15 MONTGOMERY MOOSE 16 THE GET ALONG GANG THESIS BOOK PORTIA PORCUPINE THE GET ALONG GANG THESIS BOOK 17 DOTTY DOG 18 THE GET ALONG GANG THESIS BOOK ZIPPER CAT THE GET ALONG GANG THESIS BOOK 19 WOOLMA LAMB 20 THE GET ALONG GANG THESIS BOOK BINGO BEAVER THE GET ALONG GANG THESIS BOOK 21 CATCHUM CROCODILE 22 THE GET ALONG GANG THESIS BOOK LELAND LIZARD THE GET ALONG GANG THESIS BOOK 23 CLOTHING DESIGN CLOTHING DESIGN Clothing design and color palette for each character. 24 THE GET ALONG GANG THESIS BOOK MONTGOMERY MOOSE THE GET ALONG GANG THESIS BOOK 25 PORTIA PORCUPINE 26 THE GET ALONG GANG THESIS BOOK DOTTY DOG THE GET ALONG GANG THESIS BOOK 27 ZIPPER CAT 28 THE GET ALONG GANG THESIS BOOK BINGO BEAVER THE GET ALONG GANG THESIS BOOK 29 WOOLMA LAMB 30 THE GET ALONG GANG THESIS BOOK CATCHUM CROCODILE THE GET ALONG GANG THESIS BOOK 31 LELAND LIZARD 32 THE GET ALONG GANG THESIS BOOK CLOTHING DESIGN THE GET ALONG GANG THESIS BOOK 33 LINE UP LINE UP Full line up of all the characters. 34 THE GET ALONG GANG THESIS BOOK LINE UP ROUGH 1 THE GET ALONG GANG THESIS BOOK 35 LINE UP 36 THE GET ALONG GANG THESIS BOOK LINE UP THE GET ALONG GANG THESIS BOOK 37 LINE UP 38 THE GET ALONG GANG THESIS BOOK LINE UP THE GET ALONG GANG THESIS BOOK 39 TURN AROUNDS TURN AROUNDS Turn arounds of each character. 40 THE GET ALONG GANG THESIS BOOK MONTGOMERY MOOSE THE GET ALONG GANG THESIS BOOK 41 PORTIA PORCUPINE 42 THE GET ALONG GANG THESIS BOOK DOTTY DOG THE GET ALONG GANG THESIS BOOK 43 ZIPPER CAT 44 THE GET ALONG GANG THESIS BOOK BINGO BEAVER THE GET ALONG GANG THESIS BOOK 45 WOOLMA LAMB 46 THE GET ALONG GANG THESIS BOOK CATCHUM CROCODILE THE GET ALONG GANG THESIS BOOK 47 LELAND LIZARD 48 THE GET ALONG GANG THESIS BOOK LOGO MARK LOGO MARK Logo mark for the TV-show. THE GET ALONG GANG THESIS BOOK 49 LOGO MARK 50 THE GET ALONG GANG THESIS BOOK LOGO MARK THE GET ALONG GANG THESIS BOOK 51 CONCEPT SCENE CONCEPT SCENES Concept scenes of where the characters will be living. 52 THE GET ALONG GANG THESIS BOOK CONCEPT SCENE THE GET ALONG GANG THESIS BOOK 53 CONCEPT SCENE 54 THE GET ALONG GANG THESIS BOOK CONCEPT SCENE THE GET ALONG GANG THESIS BOOK 55 CONCEPT SCENE 56 THE GET ALONG GANG THESIS BOOK CONCEPT SCENE THE GET ALONG GANG THESIS BOOK 57 TITLE CARD TITLE CARD Title card for the TV-Show, shown during commercial breaks. 58 THE GET ALONG GANG THESIS BOOK TITLE CARD THE GET ALONG GANG THESIS BOOK 59 PART 2 60 THE GET ALONG GANG THESIS BOOK PART 2 MARKETING & ADVERTISING Marketing and Advertising for the show. Including advertisements you would see and products available in stores. THE GET ALONG GANG THESIS BOOK 61 BILLBOARD new series! BILLBOARD Billboard Advertisement seen in cities, subways, malls etc. 62 THE GET ALONG GANG THESIS BOOK BILLBOARD new series! THE GET ALONG GANG THESIS BOOK 63 BILLBOARD 64 THE GET ALONG GANG THESIS BOOK BILLBOARD THE GET ALONG GANG THESIS BOOK 65 POSTER POSTER Poster design for the show seen in magazines, stores, subways, print collateral. 66 THE GET ALONG GANG THESIS BOOK POSTER SERIES PREMIERE TUESDAY, AUGUST 24 AT 7:30 P.M. ET/PT THE GET ALONG GANG THESIS BOOK 67 POSTER 68 THE GET ALONG GANG THESIS BOOK T-SHIRT T-SHIRT T-shirt for kids to wear. THE GET ALONG GANG THESIS BOOK 69 T-SHIRT 70 THE GET ALONG GANG THESIS BOOK T-SHIRT THE GET ALONG GANG THESIS BOOK 71 LUNCH BOX LUNCH BOX Lunch box design for kids.