WELCOME
THE GET ALONG GANG THESIS BOOK 1 WELCOME
2 THE GET ALONG GANG THESIS BOOK WELCOME
THE GET ALONG GANG SENIOR THESIS BOOK
ELLIE SCHWARTZ FALL 2019 - MAY 2020
THE GET ALONG GANG THESIS BOOK 3 AN INTRODUCTION
Hello! My name is Ellie Schwartz and I am Baltimore based Illustrator and Graphic Designer. My work encompasses a wide range of practices including hand lettering, surface design, packaging design, branding, and vector illustration! Represented in this book, is the process and journey of my senior thesis. From research and development, mood boards, thumbnails, sketches, to final. I hope you enjoy!
4 THE GET ALONG GANG THESIS BOOK THE MAIN IDEA
For my thesis I wanted to re-brand an old I wanted to recreate a set of characters TV-show, comic strip, or set of characters and entertainment that would be seen and between the decades of the 40’s - 90’s watched by children on television today. I to cater to children in today’s day in age. wanted to accomplish this by not only I also wanted to bring back an old show re-inventing the characters, but the that adults would remember when they overall mood and aesthetic of the show. were a child, by incorporating that feeling Accompanying this new show I also of nostalgia. In today’s media re-branding wanted to think about the marketing and is something on the rise of popularity, advertisement aspect of it, by thinking by taking old ideas and catering them to about what types of merchandise would today’s generation. Being represented be readily available on the market either as a movie, television show, or for consumers to buy. As well as the product. For my re-brand specifically I advertisements the public would see in wanted to focus on a television show that everyday life. By combining my love for would be popular to today’s generation both Illustration and Graphic Design, of children, specifically kids between the I am proud to present to you my ages of 6-11 years old. Senior Thesis!
THE GET ALONG GANG THESIS BOOK 5 TABLE OF CONTENTS
PART 1
12 MOOD BOARDS 15 INITIAL SKETCHES 24 CLOTHING DESIGN 34 LINE UP 40 TURN AROUNDS 49 LOGO MARK 52 CONCEPT SCENES 58 TITLE CARD
PART 2
62 BILLBOARD 66 POSTER DESIGN 69 T-SHIRT 72 LUNCH BOX 75 BACKPACK
79 A SPECIAL THANKS 80 LET’S WORK TOGETHER
6 THE GET ALONG GANG THESIS BOOK WHO ARE THE GET ALONG GANG
PART 1 The Get Along Gang are a group of characters created by American Greetings MOOD BOARDS INITIAL SKETCHES in 1983. The Get Along Gang is a group of CLOTHING DESIGN anthropomorphic animal characters who LINE UP TURN AROUNDS live in the fictional town of Green Meadow. LOGO MARK The group forms a club that meets in an CONCEPT SCENES TITLE CARD abandoned caboose. Together the group goes on various adventures whose stories PART 2 intend to show the importance of teamwork BILLBOARD and friendship. The TV-series aired on CBS POSTER DESIGN T-SHIRT for 13 episodes from 1984-1985. LUNCH BOX BACKPACK
A SPECIAL THANKS LET’S WORK TOGETHER
THE GET ALONG GANG THESIS BOOK 7 MEET THE CHARACTERS
MONTGOMERY MOOSE PORTIA PORCUPINE
The leader of the Get The youngest member Along Gang. He is very of the Gang. She is nurturing and kind, and very inquisitive, curious knows what is right or and likes her own style, wrong, although he is but tends to cry or sometimes awkward. throw tantrums when Montgomery is also very frustrated. She wears a well-rounded: he excels white shirt, blue folded in athletics, tinkering jeans, and black and in electronics, and white sneakers. science. He wears a blue turtleneck, yellow pants and brown loafers.
8 THE GET ALONG GANG THESIS BOOK MEET THE CHARACTERS
DOTTY DOG ZIPPER CAT
A cheerleader and An athletic feline who second-in-command to excels at sports. He Montgomery. She is very often plays the “tough optimistic and always guy”, which sometimes has a way to cheer shows that he is also things up, although she cynical; however, he is sometimes not careful remains friendly to the and quick to judge rest of the gang. He some things at some wears an orange sports point. She wears a jacket over a blue white and red turtleneck, matching cheerleader outfit, orange shorts, white white socks and black socks and orange and white sneakers. tennis shoes.
THE GET ALONG GANG THESIS BOOK 9 MEET THE CHARACTERS
BINGO BEAVER WOOLMA LAMB
A prankster and An aspiring ballerina. gambler whose bets She seems to be and mistakes sometimes defined by her vanity cause his friends to be and beauty, and is angry with him; on the often seen carrying a other hand, however, mirror to admire herself. he enjoys being with Sometimes, she can his company. He wears be selfish and irrational blue overalls which about things, but would carry a red scarf inside stand up for others. She a pocket, and black and wears an entire yellow white sneakers. outfit consisting of a dance dress and ballet slippers.
10 THE GET ALONG GANG THESIS BOOK MEET THE CHARACTERS
CATCHUM CROCODILE LELAND LIZARD
The shows main Catchum’s sidekick. antagonist. He is a Although he is rather constant troublemaker dopey, he is not always who is always trying as dumb as he looked, to take whatever he and is sometimes wanted, regardless of especially sneaky. In whose it was. the pilot, he was able to change color, but he showed no such ability in the series.
THE GET ALONG GANG THESIS BOOK 11 MOOD BOARDS
MOOD BOARDS
Mood boards, exploration, research and establishing a new brand identity.
12 THE GET ALONG GANG THESIS BOOK MOOD BOARDS
THE GET ALONG GANG THESIS BOOK 13 MOOD BOARDS
14 THE GET ALONG GANG THESIS BOOK INITIAL SKETCHES
INITIAL SKETCHES
Sketches for all the characters, silhouettes, expressions, and body shapes.
THE GET ALONG GANG THESIS BOOK 15 MONTGOMERY MOOSE
16 THE GET ALONG GANG THESIS BOOK PORTIA PORCUPINE
THE GET ALONG GANG THESIS BOOK 17 DOTTY DOG
18 THE GET ALONG GANG THESIS BOOK ZIPPER CAT
THE GET ALONG GANG THESIS BOOK 19 WOOLMA LAMB
20 THE GET ALONG GANG THESIS BOOK BINGO BEAVER
THE GET ALONG GANG THESIS BOOK 21 CATCHUM CROCODILE
22 THE GET ALONG GANG THESIS BOOK LELAND LIZARD
THE GET ALONG GANG THESIS BOOK 23 CLOTHING DESIGN
CLOTHING DESIGN
Clothing design and color palette for each character.
24 THE GET ALONG GANG THESIS BOOK MONTGOMERY MOOSE
THE GET ALONG GANG THESIS BOOK 25 PORTIA PORCUPINE
26 THE GET ALONG GANG THESIS BOOK DOTTY DOG
THE GET ALONG GANG THESIS BOOK 27 ZIPPER CAT
28 THE GET ALONG GANG THESIS BOOK BINGO BEAVER
THE GET ALONG GANG THESIS BOOK 29 WOOLMA LAMB
30 THE GET ALONG GANG THESIS BOOK CATCHUM CROCODILE
THE GET ALONG GANG THESIS BOOK 31 LELAND LIZARD
32 THE GET ALONG GANG THESIS BOOK CLOTHING DESIGN
THE GET ALONG GANG THESIS BOOK 33 LINE UP
LINE UP
Full line up of all the characters.
34 THE GET ALONG GANG THESIS BOOK LINE UP
ROUGH 1
THE GET ALONG GANG THESIS BOOK 35 LINE UP
36 THE GET ALONG GANG THESIS BOOK LINE UP
THE GET ALONG GANG THESIS BOOK 37 LINE UP
38 THE GET ALONG GANG THESIS BOOK LINE UP
THE GET ALONG GANG THESIS BOOK 39 TURN AROUNDS
TURN AROUNDS
Turn arounds of each character.
40 THE GET ALONG GANG THESIS BOOK MONTGOMERY MOOSE
THE GET ALONG GANG THESIS BOOK 41 PORTIA PORCUPINE
42 THE GET ALONG GANG THESIS BOOK DOTTY DOG
THE GET ALONG GANG THESIS BOOK 43 ZIPPER CAT
44 THE GET ALONG GANG THESIS BOOK BINGO BEAVER
THE GET ALONG GANG THESIS BOOK 45 WOOLMA LAMB
46 THE GET ALONG GANG THESIS BOOK CATCHUM CROCODILE
THE GET ALONG GANG THESIS BOOK 47 LELAND LIZARD
48 THE GET ALONG GANG THESIS BOOK LOGO MARK
LOGO MARK
Logo mark for the TV-show.
THE GET ALONG GANG THESIS BOOK 49 LOGO MARK
50 THE GET ALONG GANG THESIS BOOK LOGO MARK
THE GET ALONG GANG THESIS BOOK 51 CONCEPT SCENE
CONCEPT SCENES
Concept scenes of where the characters will be living.
52 THE GET ALONG GANG THESIS BOOK CONCEPT SCENE
THE GET ALONG GANG THESIS BOOK 53 CONCEPT SCENE
54 THE GET ALONG GANG THESIS BOOK CONCEPT SCENE
THE GET ALONG GANG THESIS BOOK 55 CONCEPT SCENE
56 THE GET ALONG GANG THESIS BOOK CONCEPT SCENE
THE GET ALONG GANG THESIS BOOK 57 TITLE CARD
TITLE CARD
Title card for the TV-Show, shown during commercial breaks.
58 THE GET ALONG GANG THESIS BOOK TITLE CARD
THE GET ALONG GANG THESIS BOOK 59 PART 2
60 THE GET ALONG GANG THESIS BOOK PART 2
MARKETING & ADVERTISING
Marketing and Advertising for the show. Including advertisements you would see and products available in stores.
THE GET ALONG GANG THESIS BOOK 61 BILLBOARD
new series!
BILLBOARD
Billboard Advertisement seen in cities, subways, malls etc.
62 THE GET ALONG GANG THESIS BOOK BILLBOARD new series!
THE GET ALONG GANG THESIS BOOK 63 BILLBOARD
64 THE GET ALONG GANG THESIS BOOK BILLBOARD
THE GET ALONG GANG THESIS BOOK 65 POSTER
POSTER
Poster design for the show seen in magazines, stores, subways, print collateral.
66 THE GET ALONG GANG THESIS BOOK POSTER
SERIES PREMIERE TUESDAY, AUGUST 24 AT 7:30 P.M. ET/PT
THE GET ALONG GANG THESIS BOOK 67 POSTER
68 THE GET ALONG GANG THESIS BOOK T-SHIRT
T-SHIRT
T-shirt for kids to wear.
THE GET ALONG GANG THESIS BOOK 69 T-SHIRT
70 THE GET ALONG GANG THESIS BOOK T-SHIRT
THE GET ALONG GANG THESIS BOOK 71 LUNCH BOX
LUNCH BOX
Lunch box design for kids.
72 THE GET ALONG GANG THESIS BOOK LUNCH BOX
THE GET ALONG GANG THESIS BOOK 73 LUNCH BOX
74 THE GET ALONG GANG THESIS BOOK BACKPACK
BACKPACK
Backpack design for kids.
THE GET ALONG GANG THESIS BOOK 75 BACKPACK
76 THE GET ALONG GANG THESIS BOOK BACKPACK
THE GET ALONG GANG THESIS BOOK 77 THANK YOU
THANK YOU
All designs done by Ellie Schwartz Maryland Institute College of Art 2019 - 2020
78 THE GET ALONG GANG THESIS BOOK A SPECIAL THANK YOU
A SPECIAL THANKS TO:
Thank you to all the professors who have supported me and encouraged me during this project and my time at MICA.
Specifically I would like to thank:
Allan Comport Shadra Strickland Heidi Younger Lisa Perrin James Giegerich Jeremy Friend Brockett Horne Anthony Rutka Minsun Eo Dae In Chung Jerome Harris
THE GET ALONG GANG THESIS BOOK 79 LET’S WORK TOGETHER
LET’S WORK TOGETHER
My services Include but are not You can find me on: limited too: LinkedIn Branding Behance Logo Design Instagram @Ellieschwa Design Layout Print Media ellieschwartz.myporttfolio.com Publication [email protected] Packaging Storyboards Motion Graphics Vector Illustration Surface Design Hand Lettering Character Design Concept Art Visual Development Stationary Products
80 THE GET ALONG GANG THESIS BOOK
©Ellie Schwartz 2020
THE GET ALONG GANG THESIS BOOK 81 82 THE GET ALONG GANG THESIS BOOK