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Children's-Television Programming. Hearings Before the Subcommittee on Telecommunications, Consumer Protection, and Finance of the Committee on Energy and Cc:Amerce

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Children's-Television Programming. Hearings Before the Subcommittee on Telecommunications, Consumer Protection, and Finance of the Committee on Energy and Cc:Amerce DOCUMENT RESUME ED 275 400 PS 016 056 TITLE Children's-Television Programming. Hearings before the Subcommittee on Telecommunications, Consumer Protection, and Finance of the Committee on Energy and Cc:amerce. House of Representatives, Ninety-Ninth Congress, First Session on H.R. 3216. INSTITUTION Congress of the U.S., Washington, DC. House Committee on Energy and Commerce. PUB DATE 86 NOTE 152p.; Serial No. 99-66. PUB TYPE Legal/Legislative/Regulatory Materials (090) EDRS PRICE MF01/PC07 Plus Postage. DESCRIPTORS Accountability; *Broadcast Industry; Childhood Needs; Children; *Childrens Television; Commercial Television; Consumer Protection; Elementary Education; *Federal Legislation; Hearings; *Programing (Broadcast); Social Responsibility; *Standards; Telecommunications; *Television Viewing IDENTIFIERS Congress 98th; Federal Communications Commission ABSTRACT H.R. 3216, the Children's Television Act of 1985--a bill to amend the Communications Act of 1934 to increase the availability of educetional and informational television programs for children, deals with establishing a quantifiable children's programming guideline. This bill would establish substantial burdens under the license renewal process for broadcasters who fail to provide a minimum of 7 hours per week of educational programming for children, at least 5 of which must air Monday through Friday. Testimonies given at the hearings for H.R. 3216 address such concerns as the programming needs of children; the efforts broadcasters are currently making to meet these needs; the adequacy of the efforts to meet the programming needs; and whether the proposed standards would improve programming for children. Testimony was given by the following agencies and corporations: (1) Belo Broadcasting Corporation, (2) Texas State Teachers Association, (3) Washington Center for Public Policy Research, (3) American Psychological Association, (4) American Electronics Association, (5) Association of Independent Television Stations, (6) WTTG-TV in Washington, D.C., (7) Mission: American Youth, (8) Dallas County PTA, (9) University of Houston School of Communications, (10) Action for Chidren's Television, (11) Television Information Office, (12) Texas Children's Hospital, (13) Purdue University School of Communications, (14) Columbia University Gannett Center for Media Studies, (15) Telepictures Corporation, (16) Toy Manufacturers of America, and (17) Dallas County Federation of Teachers. (HOD) ******************************************************************w**** * Reproductions supplied by EDRS are the best that can be made * * from the original document. * *********************************************************************** MUM'S TRINVISIANPROGRAMMING U.S. DEPARTMENT OF EDUCATION 0 Minor changes have been made to improve Office or Educational Research and Improvement reproduction Quality. EDUCATIONAL. RESOURCES INFORMATION CENTER (ERIC) Points or view or opinions stated in this docu- XThis document has been reproduced as ment do not necessarily represent official received from the person or organization OERI position or policy. originating it. HEARINGS 1411 BEFORE THE SUBCOMMITTEE ON TELECOMMUNICATIONS, CONSUMER PROTECTION, AND 11NANCE 114J OF THE COMMITTEE ON ENERGY AND COMMERCE HOUSE OF REPRESENTATIVES NINETY-NINTH CONGRESS FIRST SF-SSION ON H.R.3216 A BILL TO AMEND THE COMMUNICATIONS ACT OF 1934 TO INCREASE THE AVAILABILITY OF EDUCATIONAL AND INFORMATIONAL TELEVI- SION PROGRAMS FOR CHILDREN OCTOBER 25, 1985DALLAS, TX OCTOBER 28, 1985HOUSTON, TX Serial No. 99-66 Printed for the use of the Committee on Energy and Commerce OA GOVERNMENT FEINTING OFFICE 57-909 0 WASHINGTON1988 2 BEST COPYAVAILABLE COMMFITEE ON ENERGY AND COMMERCE JOHN D. DINGELL, Michigan, Chairman J AMES H. SCHEUER, New York JAMES T. BROYHILL, North Carolina HENRY A. WAXMAN, California NORMAN F. LENT, New York TIMOTHY E. WIRTH, Colorado EDWARD R. MADIGAN, Illinois PHILIP R. SHARP, Indiana CARLOS J. MOORHEAD, California JAMES J. FLORIO, New Jersey MATTHEW J. RINALDO, New Jersey EDWARD J. MARKEY, Massachusetts WILLIAM E. DANNEMEYER,- California THOMAS A. LUKEN; Ohio BOB WHTFTAKEK Kansas DOUG WALGREN, Pennsylvania THOMAS J. TAUKE, Iowa BARBARA A. MIKUISKI, Maryland DON RITTER, Pennsylvania AL win, WashinSten DAN COATS, Indiana - MICKEY LELAND, Texas THOMAS J. BLILEY, Ja., Virginia RICHARD C. SHELBY, Alabama JACK FIELDS, Texas CARDISS COLLINS, Illinois MICHAEL G. OXLEY, Ohio MIXE SYNAR, Oklahoma HOWARD C. NIELSON, Utah W.J. "BILLY" TAUZIN, Louisiana MICHAEL BILIRAKIS, Florida RON WYDEN, Oregon DAN SCHAEFER, Colorado RALPH M. HALL, Texas FRED J. ECKERT, New York DENNIS E. ECKART, Ohio WAYNE DOWDY, Mississippi BILL RICHARDSON, New Mexico JIM SLATTERY, Kansas GERRY SIKORSKI, Minnesota JOHN BRYANT, Texas JIM BATES, California Wht. Mictuati. Knzmnzza., Staff Director SuArion E. Mons, Chief Clerk/Administrative Asaistan DoNALn A. WAIT, Printing Editor Aux= I. HAVENS, Minority Counsel SuBconfmnizz ON TELECOMMUNICATIONS, CONSUMER PROTECTION, AND FINANCE TIMOTHY E. WIRTH, Colorado, Chairman AL win, Washington MATTHEW J. RINALDO, New Jersey 44, MICKEY LELAND, Texas CARLOS J. MOORHEAD, California .04k,r CARDISS COLLINS, Illinois THOMAS J. TAUKE, Iowa JOHN BRYANT, Texas DON RITTER, Pennsylvania g JIM BATES, California DAN COATS, Irdiana tr,s THOMAS A. LUKEN, Ohio THOMAS J. BLILEY, Ja., Virginia MIKE SYNAR, Oklahoma JACK FIELDS, Texas W.J. "BILLY" TAUZIN, Louisiana MICHAEL G. OXLEY, Ohio WAYNE DOWDY, Mississippi HOWARD C. NIEISON, Utah JIM SLATTERY, Kansas JAMES T. BROYHILL, North Carolina JAMES H. SCHEUER, New York (Ex (Maio) HENRY A. WAXMAN, California EDWARD J. MARKEY, Massachusetts JOHN D. DINGELL, Michigan to"' (Ex Officio) MA= E. LAmourz, Staff Director/Chief Counsel %tug KuNazi., Fellow Carusram Guozzo, Telecommunications Assistant PAUL C. SUIT% rIascciate Minority Counsel :., 3 118,4J1AVAY903 T238 CONTENTS IMPROVING CHILDREN'S TELEVISION PROGRAMMING CONTENT Page Hearing held on October 25, 1985 1 Text of H.R. 3216 6 Testimony of: Armstrong, Lee, director of programming, Belo Broadcasting Corp 35 Beard, Charles N., Jr., president, Texas State Teachers Association 53 Geller, Henry, Washington Center for Public Policy Research 24 Huston, Althea G., on behalf of American Psychological Association 13 Moore, William G., Jr., chairman, American Electronics Association 25 Paden, Preston R., president, Association of Independent Television Sta- tions, Inc 38 Pastoor, Sandra, vice president and program director, WTTG-TV, Wash- ington, DC 38 Peters, Maureen, president, Dallas Coqty Federation of Teachers and American Federation of Teachers 57 Summers, JoAn, Mission: American Youth 55 Symns, Jennelle, president, Dallas Council of PTA's 60 COMMERCIALIZATION IN CHILDREN'S TELEVISION PROGRAMMING CONTENT Hearing held on October 28, 1985 65 Testimony of: Bryant, Jennings, University of Houston, School of Communications 78 Charren, Peggy, president, Action for Children's Television 95 Danish, Roy, director, Television Information Office 88 Drell, Martin, director, Child and Adolescent Psychiatry Clinic, Texas Children's Hospital 110 'Throw: Joseph, associate professor of communications, Purdue Uni- versity 80 Wartella, Ellen A., Ph.D., fellow, Gannett Center for Media Studies, Columbia University 69 Materials submitted for the record by: .. dielepictures Corp 140 Toy Manufacturers of America 146 IMPROVING CHILDREN'S TELEVISION PROGRAMMING CONTENT FRIDAY, OCTOBER 25, 1985 HOUSE OF REPRESENTATIVES, COMMTITEE ON ENERGY AND COMMERCE, SUBCOMMITTEE ON TELECOMMUNICATIONS, CONSUMER PROTECTION, AND FINANCE, Dallas, TX. The subcommittee met, pursuant to call, at 9:35a.m., Dallas City Hall, 1400 Marina Street, Dallas, TX, Hon. JohnBryant, presiding; Hon. Timothy Wirth, chairman. Mr. BRYANT. The Subcommitteeon Telecommunications, Con- sumer Protection, and Finance of the Energy and Commerce Com- mittee of the U.S. House of Representatives willcome to order. The Chair wishes to welcome all of those who havecome to par- ticipate in the hearing as witnessesor to observe the process by which we begin taking testimony onvery important legislation re- lated to children's television programming in America. Two nights ago in Chicago, awardswere presented at the Ameri- can Children's Television Festival for some of the finest examples of children's programming foundon commercial, public, and cable television. The festival, which hopes to becomean annual event to recognize and promote excellence in children'sprogramming, pro- vides clear testimony that televisioncan serve the needs of chil- dren, and serve them well. But while I wish to applaud the efforts of thosewho are provid- ing our Nation's 33 million children with the type ofprogramming which will enhance their lives, which will make themmore aware of the world around them, which will challenge theirminds and help them to grow, I cannot help being dismayedthat this type of quality programming is today the exception rather thanthe rule. And that, in fact, is the issue that has broughtus all here today for this hearing. Television is a powerful force in our society and thatpower is all the more influential on our children who spendan extraordinary number of hours in front of the TV screen. It iswell documented that by the time the average child graduates from high school, he or she has spent more time watching televisionsome 15,000 to 20,000 hoursthan in the classroom. Neither I nor my colleagues in Congress expect thetelevision in- dustry to fulfill the educational responsibilities assignedto the
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