New Products for Fall-Winter 2016

Media Contact: Boo Turner, Footloose Communications m: 206-554-1596 or [email protected]

Women’s Insulated Collection - New for Fall/Winter 2016

Women’s Madison Insulated BDry

Winter is coming and to celebrate its return, the Oboz Madison Insulated BDry boots are ready to go. Winter-specific silica-infused rubber dials in traction, and dry feet are certain in the waterproof, BDry-lined waterproof Nubuck and textile upper. Zipper opening makes getting in and out easy, and a bit of faux fur trim and double straps contribute to wintry style. Inside is Oboz’ super supportive new BFit Thermal insole—amped up for the cold with both wool and mylar to keep feet toasty. Chilly times are no problem with the warmth delivered by 200 grams of Thinsulate™ insulation. Colors: Chocolate (shown) or Raven.

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Women’s Moonlight Insulated BDry

Winter may be an invitation to burrow indoors, but the Oboz Moonlight Insulated BDry pull-on boots will ease the way outdoors to walk the dog or scrape the windshield. The faux fur collar tops off the warmth that 200 grams of 3M™ Thinsulate insulation provides. Two- toned Nubuck leather has Oboz’ BDry lining for full waterproof protection, and the outsole—with silica in the rubber—improves traction on snow and ice. Superb support inside comes from the wool-topped BFit Thermal insole. The stylized Bitterroot flower and criss-cross stitching are nice finishing touches. Colors: Fawn (shown), Chestnut, or Raven.

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Women’s Bridger 7” Insulated BDry

What if winter footwear fit like Oboz’ best-selling Bridger hiking boot? Challenge met—the Bridger 7” Insulated BDry is purpose-built for snowy explorations with snowshoes or not. Its generous height gives support and coverage in deep snow and the boot is entirely waterproof, too—the BDry-lined Nubuck leather and textile upper keeps feet dry yet comfortable. Winter-specific rubber and grippy deep lugs give secure footing. Inside? Super supportive BFit Thermal insole—with reflective mylar and wool—make long days easy on the feet. Warm feet are nearly guaranteed, with 200 grams of 3M™ Thinsulate™ inside. Finishing details include faux fur trim, D-ring for hooking on gaiters, and a molded heel kick for nudging off boots at the end of the day. Colors: Gray (shown), Tan

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Media Contact: Boo Turner, Footloose Communications [email protected] or m: 206.554.1596

Men’s Insulated Collection - New for Fall/Winter 2016

Men’s Big Sky Insulated BDry

The sun is low on the horizon and dreams of floating down fluffy slopes are distracting…but there’s work to do, like shoveling out the buried car. Just pull on the Oboz Big Sky Insulated BDry and you’re ready. Oiled full-grain leather is rugged, handsome and eminently practical for every day wintry tasks and wear. Waterproofing comes from Oboz’ BDry lining, and 200 grams 3M™ Thinsulate™ keep feet toasty. The outsole will keep you upright, with deep lugs and winter-specific rubber, which has embedded silica fiber for extra grip. Inside, the supportive Oboz BFit Thermal insole is tailor-made for warmth, with heat-reflecting mylar and felted wool top. Two pull-on loops and the kick-‘em- off heel ledge make quick work of getting boots on and off. Colors: Saddle Brown (shown) and Carbon

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Men’s Bridger 8” Insulated BDry

What if winter footwear fit like Oboz’ best-selling Bridger hiking boot? Challenge met—the Oboz Bridger 8” Insulated BDry boots are purpose-built for snowy explorations from hiking to snowshoeing. Tall 8” height gives support and coverage in deep snow and the boot is entirely waterproof, too—the BDry-lined Nubuck leather and textile upper keeps feet dry yet comfortable. Winter-specific rubber and grippy deep lugs give secure footing. Inside? Super supportive BFit Thermal insole—with reflective mylar and wool—make long days easy on the feet. Warm feet are nearly guaranteed, with 200 grams of Thinsulate™ inside. Bottomless snow may require gaiters, so there’s a handy D-ring to hook them on, and, when it’s time to come in from the cold, the molded heel kick makes it easy to nudge off the boots. Colors: Walnut (shown) and Dark Shadow

Link to images SKU Men's Models M Colors MSRP Category New Fall '16 82001 Bridger 8" Insulated BDry M Dark Shadow $185.00 Insulated New Fall '16 82001 Bridger 8" Insulated BDry M Walnut $185.00 Insulated New Fall '16 82101 Big Sky Insulated BDry M Carbon $165.00 Insulated New Fall '16 82101 Big Sky Insulated BDry M Saddle Brown $165.00 Insulated 10601 Sundog M Graphite $100.00 Trail Sport 10601 Sundog M Woodbine $100.00 Trail Sport 22701 Bridger Low BDry M Walnut $140.00 Low Hiking 22701 Bridger Low BDry M Dark Shadow $140.00 Low Hiking 22201 Tamarack BDry M Bungee $140.00 Low Hiking 22201 Tamarack BDry - WIDE M Bungee $140.00 Low Hiking 21301 Firebrand II BDry M Earth $140.00 Low Hiking 21401 Sawtooth Low BDry M Russet $135.00 Low Hiking 21401 Sawtooth Low BDry M Walnut $135.00 Low Hiking 22301 Traverse Low BDry M Russet $145.00 Low Hiking 20601 Sawtooth Low M Pewter $110.00 Low Hiking 20601 Sawtooth Low M Umber $110.00 Low Hiking 20601 Sawtooth Low WIDE M Umber $110.00 Low Hiking 21501 Traverse Low M Dark Shadow $125.00 Low Hiking New Spring '16 40601 Scapegoat Low M Charcoal $130.00 Low Hiking 22601 Switchback M Carbon $120.00 Low Hiking 40501 Teewinot M Chestnut $120.00 Low Hiking 40501 Teewinot M Charcoal $120.00 Low Hiking 22101 Bridger Mid BDry M Sudan $165.00 Mid Hiking 22101 Bridger Mid BDry-WIDE M Sudan $165.00 Mid Hiking 22101 Bridger Mid BDry M Black $165.00 Mid Hiking 21001 Yellowtone II Bdry M Smoke $150.00 Mid Hiking 22901 Sphinx BDry M Russet $150.00 Mid Hiking 20701 Sawtooth Mid BDry M Olive $145.00 Mid Hiking 21601 Traverse Mid BDry M Dark Shadow $160.00 Mid Hiking New Spring '16 40701 Scapegoat Mid M Charcoal $145.00 Mid Hiking 50201 Beartooth BDry M Midnight $220.00 Backpacking 50301 Wind River II BDry M Brindle $185.00 Backpacking 80401 Mendenhall M Tarmac $110.00 Lifestyle SKU Women's Models W Colors MSRP Category New Fall '16 82202 Bridger 7" Insulated BDry W Tan $180.00 Insulated New Fall '16 82202 Bridger 7" Insulated BDry W Gray $180.00 Insulated New Fall '16 82402 Madison Insulated BDry W Chocolate $160.00 Insulated New Fall '16 82402 Madison Insulated BDry W Raven $160.00 Insulated New Fall '16 82302 Moonlight Insulated BDry W Chestnut $150.00 Insulated New Fall '16 82302 Moonlight Insulated BDry W Charcoal Gray $150.00 Insulated New Fall '16 82302 Moonlight Insulated BDry W Raven $150.00 Insulated New Fall '16 82302 Moonlight Insulated BDry W Fawn $150.00 Insulated New Spring '16 10902 Aurora W Iceberg $100.00 Trail Sport New Spring '16 10902 Aurora W Aquamarine $100.00 Trail Sport New Spring '16 11002 Echo W Coral $100.00 Trail Sport 10702 Emerald Peak W Glacier $110.00 Trail Sport 10702 Emerald Peak W Leaf $110.00 Trail Sport 22702 Bridger Low BDry W Magenta $140.00 Low Hiking 22402 Phoenix Low BDry W Driftwood $140.00 Low Hiking 21402 Sawtooth Low BDry W Violet $135.00 Low Hiking 21402 Sawtooth Low BDry W Mineral Blue $135.00 Low Hiking 70102 Mystic BDry W Bluebell $125.00 Low Hiking 20602 Sawtooth Low W Clover $110.00 Low Hiking 20602 Sawtooth Low W Magenta $110.00 Low Hiking 21802 Luna W Mineral Blue $125.00 Low Hiking 22602 Switchback W Citron $120.00 Low Hiking New Spring '16 40802 Pika W Eggshell $120.00 Low Hiking New Spring '16 40802 Pika W Fuchsia $120.00 Low Hiking 40502 Teewinot W Turquoise $120.00 Low Hiking 22102 Bridger Mid BDry W Walnut $165.00 Mid Hiking 22102 Bridger Mid BDry W Rio Red $165.00 Mid Hiking 20402 Yellowtone Mid BDry W Barley $140.00 Mid Hiking 22802 Phoenix Mid BDry W Mineral Blue $150.00 Mid Hiking 20702 Sawtooth Mid BDry W Iceberg $145.00 Mid Hiking 50302 Wind River II BDry W Harvest $185.00 Backpacking

New Products for Spring 2016 Media Contact: Boo Turner, Footloose Communications M: 206-554-1596 or [email protected]

New for Spring 2016 – Oboz Expands Women’s Trailsport Collection Versatile Aurora and Echo shoes meld traction, minimal weight and protection

Oboz’ line of do-it-all Trailsport shoes take it to the trail with a go-fast, low profile design that balances weight savings with crucial foot protection and trailworthy grip for hikers that like to cover ground quickly. Oboz adds two new styles for women for Spring 2016—the Aurora and Echo—to create a collection including the Emerald Peak.

Women’s Aurora The minimal all-synthetic Aurora keeps it simple with its super-breathable, unlined single piece mesh upper—perfect for hot weather, stream crossings and a comfortable fit. The unlined forefoot promotes airflow. For protection, Oboz adds a side guard, heel and toe cap to fend off trail hazards. Below, the Hyalite outsole flexes easily and has a light feel, even with its unusually deep 4mm lugs for superb traction. Forefoot protection comes from a compressed EVA plate. Dual density EVA midsole cushions the foot, and a nylon shank stabilizes the shoe. Inside, Oboz’ lightweight BFit Essential insole supports the foot with a minimum of added weight.

Details-Aurora Sizes: Women’s 6-11 Colors: Iceberg (shown), Aquamarine Estimated Weight: 10.2 oz (1/2 pr. Women’s size 7) MSRP: $100.00

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Women’s Echo Oboz’ new Echo features a minimal, single-piece mesh upper built into a tongue-free bootie design for women who prefer the ease of a slip-on shoe. Elasticized bungee lacing with cinch lock secures the foot quickly for speedy getaways. Structure comes from synthetic leather stays that also guide the lacing system. The stretchable bootie seals out detritus, and heel and toe overlays protect the foot. Hot feet? Airy ventilation comes from the Echo’s unlined midfoot and toe area. Underneath, the Echo gets the light yet grippy Hyalite outsole and EVA midsole, which has an embedded plate to protect the ball of the foot. Generously deep lugs ensure excellent traction.

Details-Echo Sizes: Women’s 6-11 Colors: Coral Estimated Weight: 10.1 oz (1/2 pr. Women’s size 7) MSRP: $100.00

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About Oboz Oboz (www.obozfootwear.com) creates ‘True to the Trail™’ outdoor footwear inspired by the wild environs surrounding the company’s Bozeman, Montana home. ‘The Oboz’ is a place for exploration, play and work, as well as a state of mind that has deep respect for the area’s rich natural heritage. Oboz shoes—which debuted in stores in 2008—are designed to have meaningful innovation, steadfast performance and recognizable quality and durability. Oboz plants a tree for every pair of shoes it sells through Trees for the Future (www.treesftf.org), an international organization that improves livelihoods in communities around the world through beneficial tree planting.

New Products for Spring 2016 Media Contact: Boo Turner, Footloose Communications M: 206-554-1596 or [email protected]

Spring 2016 Preview - Oboz aims to outfit long-haul hikers with three styles that go the distance Durability, lightweight and breathability are key features of PIka, Scapegoat Low and Scapegoat Mid For Spring ’16, Oboz is introducing three new styles for hiking, specifically designed for the demands of long distance hiking, such as thru- hiking the Appalachian or Pacific Crest Trails.

According to Josh Fairchilds, Vice President of Product and Marketing at Oboz, “These new shoes are meant for the long haul. They offer pared-down weight, are highly breathable but, above all, have durable materials. We believe these shoes have better lasting power for hiking than running shoes.”

Oboz created a new ‘Thru-hiker’ midsole-outsole package for the shoes that prioritizes long-term durability, support and comfort. Its four- part components include a compression-molded EVA midsole, a light polyurethane heel plug for durable cushioning, a forefoot protection plate and a nylon shank. The outsole is formulated of resilient rubber that extends edge-to-edge to ward off wear and tear. Aggressive deep lugs provide sure-footed traction and a well-defined heel adds security on descents. Finally, the Thru-Hiker outsole sports a topo map of the Continental Divide trail. All the shoes feature all-synthetic, breathable uppers that absorb little and will dry quickly.

Men’s Scapegoat Low and Scapegoat Mid The men’s Scapegoat styles are designed to hit the mark for hikers who seek long days on long trails. Tough, breathable mesh has synthetic leather overlays that anchor the lacing system and also add structure, protection and conform to the foot. An elastic scree collar keeps out trail detritus. At the toe, heel and sides of the shoe, rubber coating armors highly vulnerable areas. Oboz completes the package with its BFit Deluxe footbed inside, co-engineered to fit perfectly in the Scapegoat. These aftermarket-quality insoles help support the foot’s arches to control pronation and elongation of the foot, aw well as improve fit, stability and shock absorption.

Details-Men’s Scapegoat Low Details-Men’s Scapegoat Mid Sizes: Men’s 8-12, 13, 14 Sizes: Men’s 8-12, 13, 14 Colors: Charcoal Colors: Charcoal Estimated Weight: 15.5 oz (1/2 pr. size 9) Estimated Weight: 16.3 (1/2 pr. Size 9) MSRP: $130.00 MSRP: $145.00

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Women’s Pika Named after the hard, talus-dwelling yet cute pika, Oboz’ new trail shoe for women can tackle rugged terrain with attractive styling. Its all-synthetic upper is durable, breathes well, and dries fast. A full mudguard, plus toe and heel caps, wraps the base of the shoe, protecting the area that gets the most abuse. A scree collar snugs around the ankle to keep out twigs, rocks and trail debris. Underneath, the PIka has Oboz’ supportive BFit insole, and the shoe is built on Oboz’ new “Thru-hiker” midsole/ outsole system.

Details-Women’s PIka Sizes: Women’s 6-11 Colors: Eggshell (shown), Fuchsia Purple Estimated Weight: 11.5 oz (1/2 pr. Women’s size 7) MSRP: $120.00

Link to images About Oboz Oboz (www.obozfootwear.com) creates ‘True to the Trail™’ outdoor footwear inspired by the wild environs surrounding the company’s Bozeman, Montana home. ‘The Oboz’ is a place for exploration, play and work, as well as a state of mind that has deep respect for the area’s rich natural heritage. Oboz shoes—which debuted in stores in 2008—are designed to have meaningful innovation, steadfast performance and recognizable quality and durability. Oboz plants a tree for every pair of shoes it sells through Trees for the Future (www.treesftf.org), an international organization that improves livelihoods in communities around the world through beneficial tree planting.