THE EVENING STAR, Washington, D. C. Demand Often Begets Supply; 's23s-H.P. V-8 Motor Is Most Powerful in Industry FRIDAT, FEBRUARY 10. 1»M D-11 passenger sedan, coupe, Chrysler’s in 1953 were club l sales convertible coupe Newport, < highest in 29 years fl and i Many Motorists Sports Cars Are No Exception at the peak Custom Imperial (235 horse- nothing in the 1954 (Continued Prom Page D-l.) the Corvette, and there is power)—six passenger sedan, , Unlike the K-D to Keep Several long, sharper lines and a models themselves Indicate Newport and six passenger Town with their has will fall off in others got into the act hood that seems a mile long the Chrysler line limousine, and Crown Imperial Oil1 Cans Handy versions of sports ears, wisely from behind the driver’s seat. popularity. <235 horsepower)—eight passen- ! calling “rolling laborato- Topping Those who have long since them The delivered price of $3,668, all other features of ger sedan and limousine. not for sale. “X" discarded the oil can which ries" These including all costs, except trans- Chrysler this year is the intro- The Windsor De Luxe, New was whetted the apetites of duction of its 235-horsepower Yorker, and New Yorker De Luxe | such a familiar feature of car models portation to the dealer and State care in the earlier days prob- thousands for a car with some and taxes, V-8 engine, the most powerful all have 125'/2-inch wheelbases. j local buys you a car ably will be surprised to of their features. with a 300-pound body that in the industry. The increase The Custom Imperial has a learn (The is ! that many motorists today use windshield of the Le powered by a six-cylinder, 90- this year from 180 horsepower is 133>/2-inch wheelbase and the Sabre and XP-300 looks very by no the of this Crown Imperial is 145*/2 inches several oil cans for auxiliary horsepower, F-head engine. Al- means end en- lubrication. much like those on the current though these aren’t many gine’s,development. About a year 'long. Buicks.) horses for a large , the K-D ago, a near-stock Chrysler en- Oil pressure and ampere One contains light engine oil gauges have been replaced with The impact of plastic bodies has a six-forward-speed trans- gine produced well over 300 and is used for an occasional and sports models on the sales mission with a horsepower still lights that flash when some- oiling of the generator bearings, floor-mounted and showed wrong. picture was almost galvanic. As shift stick. room for improvement. | thing’s Other instru- door hinges or any part of the | ments are gathered into a twin ! which be little stated earlier, the Corvette was But engineers Chrysler car seems to a Like the Corvette, this is n at have j circle arrangement, slightly off stiff in its action. an immediate sensation. And hot placed all emphasis on their “boulevard" sports car and woe center of the steering wheel. The Another can has plastics are finding more and be person engine. This year, their engine penetrating to the who pits it right side of the dash is domi- j oil and is used to keep the en- more use in the production of against the real article. This is is coupled to an automatic trans- passenger cars, sports- nated by a leather and rubber gine manifold heat control free. regular even more true of the Studebaker mission, standard on all V-8 Chrysler's Custom Imperial Sedan styled production cars and the crash pad. This can also be used, sparingly, which, although some people dis- , that got its workout real thing,, like the new Ford frail old lady could drive the big. , may be the besa brake in the Windsor de luxe (119-horse- Reasons for the increased en- j at the ends of leaf springs if agree, is a sports-type car. Bet- last year on the Crown Imperial industry in the disc brake. Brak- gine performance are explained squeaking develops. and Kaiser-Darrin sports car. ter suspension, steering and sedans. powerful car. power, 6 cylinders)—six passen- ing with this set-up is effected by twin pipes: a larger, So this year there is a sig- braking, plus a few more Called the Powerflyte, this is Her job easier ; ger, club coupe, convertible, exhaust A third can contains brake horse- would be made by friction between discs rather 4-barrel carburetor; bigger car- and is for use in lubricat- nificant trend forming. No less power would definitely im- claimed to be the lightest, most Newport, Town and Country fluid than are this year because power brakes > than from shoes expanding buretor air cleaner: bigger valves ing rubber bushings around the 11 manufacturers prove it. efficient of all such transmis- station wagon and eight-passen- showing cars with sports-styled are standard on the Custom Im- against a drum. ger sedan: New Yorker (Fire and ports, and redesigned intake brake and clutch pedal shaft, there are at least eight The over-all picture of auto- sions% perial. New Yorker, Windsor De- Power steering is standard In Power V-8, 195 manifold. the shackles and the ends of the bodies; torque 1 horsepower) American sports cars on the mobile sport has widened greatly It consists of a conver- luxe 8-passenger and Town and I the Crown Imperial but optional 1 six-passenger sedan, club coupe, anti-sway bar. ter and a planetary gear set and Country models. They are op- excep- market. In the last year. Sales this year on other models with the Newport, Town and Country sta- In explaining how to get maxi- Do not use any of these lub? is said to have an overall torque tional on other Windsor body ’ tion of the Windsor Deluxe. One thing should be made should bring even more develop- tion wagon and eight-passenger mum gas mileage expert econ- ricants on a noisy fan belt, how- at this point, however. multiplication ratio of 4:47.1. styles. Chryslers are offered this year ’i sedan: New Yorker de luxe (Fire omy drivers strongly emphasize ever. For this job there are clear ment next year. ' With I Cadillac’s La Mans and ’s this transmission, any Chrysler’s Crown imperial has In the following styles: Power, 235 horsepower) six- I need for proper lubrication. • special sprays and dressings. Caribbean are not strictly sports w cars.' They are mostly sexy con- vertibles with a tuned version of pr a standard engine mounted on ' ' : a stock chassis. These cars ll could no more keep up with a Austin-ilealy 100, for instance, over country roads than a bi- cycle could keep up with a mo- torcycle. But they are the prototype of what eventually may turn into real sports cars. If the trend BMfap IjSifll proves sound, American ingenu- ¦I I J J bIL 5 I ity and know-how could produce Beit : p^H fl JM| jrjfl flfl such cars within five years. k ! i S I [ JUT Jb| bb Some manufacturers have not Chut waited for . Pioneers like . Cunningham, Nash-Healy H| m «s A , Lincoln traditionally luxurious, modem One thing they all have in com- I fl I

‘ mon: Quality of workmanship in desisn And Lincoln is modern in P erformance » and speed, with a capital S. I £\VO too. For two successive has Expensive and Fast. | flIMM fl fl | ¦ II II ¦ ¦ 11” jI years, Lincoln swept the The latest Curtis sports car is -B ¦¦ B— P H -B ¦ first four stock car places in the Mexican Pan- expensive, fast and shows its track background in its simple, American Race—toughest automotive performance rugged appearance. Its perform- m x-O test in the world today. This is proof that Lincoln ance is terriffic. Recently the car was timed with a Cadillac engine ¦ m ¦ M ¦ M lB alone is the fine car best for modem motoring. hopped up to 300 horsepower. In just over 10 seconds it reached 100 m.p.h. and was pick- ing up speed. For this sort of scat, you pay St,ooo. But you have your choice of any V-8 or six-cylinder engine. * * And sharing the spotlight with Lincoln, is the new The Excalibur is another of the 1954 Mercury—the car that growing list of independents. Al- makes any driving easy. though not yet in production, the Mercury’s new 161-hp V-8 engine takes you to the car’s list of wins is impressive. ¦ bb b b bb _b __ Like the Curtis, this is a compe- bb t> hb| b bb _ b _ front and keeps you there. Its optional power brakes. tition car. The little lady just pdwer steering and 4-way power seat give you more con- doesn’t hop in this one to go NATIWNA L QU AR D ARMB OR ¦ buy the groceries. venience, more ease than ever before. And for better, The Excalibur is made up of . . . __ _ _ . easier control and firmer road stability, Mercury and parts. Pro- Ip. q p_ , now ® totypes were powered by Henry lyth & “equipped with ball-joint front suspension. J and Willys engines. With an tost Capitol iGbrUary 20th thru 2oth extremely low over-all height, ex- Both the new 1954 Lincoln and the new 1954 haust headers coming out through the side of the hood and Mercury are styled to be lastingly beautiful. Be sure wire wheels, this car has all the you see them both! looks of a thoroughbred. Kaiser-Darrin. The Kaiser-Darrin 116 sports trwnrjTrT" —-- ——• ear was built to compete for sales with the Corvette and, like ft, is constructed of fiberglass. Its chief features are its doors which slide fore and aft for access. "ISTTT wmmtißm Bps BBBHEHi

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. SEE THE NEW MERCURY m§oUi±LuA Duen to circumstances beyond our control the Lincoln XL-500 SUN VALLEY

Will not be on display at the Here is a new kind of car—America’s first transparent-top | V . __ For visibility as you’ve never experi- t production car. iJHtftrMM?.* INational Lapital Area Auto Show enced it before in a closed car, for that feeling of being v outdoors but with the weather-protection of a sedan—- • Cot* Braking Effort In Half try the Sun Valley. It’s a new experience in motoring. ’j • R«dv<«t Orivtr Fatigu* • Givas Safer, Quicker Slag* • Provides Positive Broking Control For prompt installation, sac yaur fovorlte car dealer ar service station SHIRLINGTON MOTOR CO., GRADY INC. INC. MOTORS, ~B V ct.icdc unrn« mr 2790 S. Arlington MillDrive 7809 Wisconsin Ave. MONTGOMERY-STU BBS MOTORS, INC. ARLINGTON, VA. OV. 3-4000 BETHESDA, MD. OL. 4-7400 1200 East-West Highway c/ioi&db SfisiotflCM' Shirlington Business Center SILVER SPRING, MD JU. 9-8040 «a¦e • a * DISTRIBUTORS BENNING AUTO SALES, INC. KLOPFER MOTORS MAYFLOWER MOTORS, INC. MOORE-GREAR MOTORS, INC. 17th & U Sts, N.W., NO. 7-7900 1600 Benning Rd. N.E. Fairfax Circle 1125 15th St. N.W. 4400 Conn. Ave. N.W. • WASHINGTON. D. C. LI. 4-7233 , FAIRFAX. VA. CR. 3-0200 WASHINGTpN, D. C. CO. 5-63£3 WASHINGTON, D. C. k EM. 2-5500 , * ; *¦¦¦-¦ i - i r