Broadcasting Dec 17

Home , Cable Music Channel, John Forsythe, Rehema Ellis, Simon MacCorkindale

The Fifth Estate Broadcasting Dec 17

Z11ti£ iv SGb1 2Z1 F.002í SVS-ltlY 4P/AGIv kfh 49£21 is Most Recent Telecasts: MON & SIMON IS THE #1 CTION SERIES AND BEATS LL SITCOMS T00! 0 WONDER IT'S LREADY SOLD IN MORE AN 40 MARKETS!

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The- 1p, For more information, call (212) 605 -2786 8 A Chris Bearde Production Psodt NATPE INTV Fairmont Hotel Century Plaza 23rd Floor t ß984 UNIVERSAL CITY STUDIOS INC. ALL RIGHTS RESERVED. Hotel In The Tower ON- C:olERA HOST: JOHN FORSYTHE We're Back -And We're Almost First Run q* JOHN FORSYTHE'S WORLD OF SURVIVAL 221 AWARD WINNING COLOR HALF -HOURS The world's most popular and most successful wildlife adventure serie, -at a price you can survive on.

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NOTE Since these programs are primarily designed to further understanding of the RKOVPICTURE natural sciences. they are properly identi- fiable as Instructiona for FCC logging Vol. 107 No. 25 CBroadcasting Dec 17

Breakthrough for 12- 12 -12: 25% cap; UHF, minority discounts Agribroadcasting: big business down on the farm Fannon becomes president of NAPTS

DEAL ON 12-12 -12 o Congressional and FCC parties contributes to stations' revenue harvests. come to agreement on television portion of PAGES 47 -62. multiple ownership rules: a 25% cap on group ownership with discounts for UHF and minority ON TO THE FCC 0 Commission to launch inquiry interests. PAGE 35. and rulemaking on international satellite competitors to Intelsat. PAGE 68. RADIO FALLOUT 0 Broker predictions indicate that 0 Barris returns to there is no land rush for radio stations after FCC BACK IN THE GAME Chuck shows after four -year absence. lifted multiple ownership rules. PAGE 36. producing game PAGE 80.

IN CHARGE 0 Peter Fannon chosen as new UP 0 Group W Productions launches president of National Association of Public PM WAKE $1.2- million campaign to boost PM Magazine Television Stations. PAGE 37. through advertising, promotion and production help. PAGE 80. SPLIT DECISION 0 Eleven- member appeals court splits 6 -5 on Evans and Novak libel case. Judges NEW GROUP o CBS forms CBS Productions, wrestle with sorting differences between fact and consolidating theatrical films and worldwide opinion. PAGE 38. divisions. PAGE 82.

PRICES D HIGH Too few and too costly decoders ABC ALLY o Media Access Project asks FCC to force NBC out of teletext market. PAGE ao. dismiss CIAs fairness doctrine complaint against ABC. PAGE 92. TAKING STOCK 0 Paine Webber media conference features speakers discussing 1985 advertising WIRELESS IN WASHINGTON D Group begins predictions, future of broadcasting and cable. multichannel MDS service in nation's capital using PAGE 41. ITFS frequencies. PAGE 96.

FERTILE FIELD O Keeping the agricultural NEW NUMBERS 0 Arbitron is developing new ratings community informed is an important service of book for radio. PAGE 100. the Fifth Estate, and the stations serving those areas have kept farm broadcasting a growing THROUGH THE RANKS 0 John Goddard, president concern. In this Special Report, BROADCASTING and CEO of Viacom Cable, grew up with hands - examines the role of the farm broadcaster and on experience in the medium. It has proved more looks at the agricultural advertising that than just a passing fancy. PAGE 127.

INDEX TO DEPARTMENTS

Business 96 Datebook 18 In Brief 128 Programing 80 Business Briefly 10 Editorials 130 Journalism 72 Riding Gain 94 Cablecastings 28 Fates & Fortunes 124 Law & Regulation 68 Stock Index 97 Changing Hands 101 Fifth Estater 127 Monday Memo 16 Telecestinga 86 Closed Circuit 7 For the Record 108 Open Mike 26

Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street. NW Washington, D.C. 20036. Second -class postage paid at Washington, D C., and additional offices. Single issue $2 except special issues $3.50 (50th Anniversary issue $10). Subscriptions, U.S. and possessions: one year $60, two years $115, three years $160. Canadian and other international subscribers add $20 per year. U.S. and possessions $170 yearly for special delivery, $100 for first -class. Subscriber's occupation required. Annually: Broadcasting O Cablecasring Yearbook $80. Across the Dial $6.95. Microfilm of 8roadrasring is available from University Microfilms. 300 North Zeeb Road, Ann Arbor. Mich. 48106 (35mm, full year $55). Microfiche of Broadcasring is available from Bell & Howell, Micro Photo Division. Old Mansfield Road, Wooster, Ohio 44691 ($37/yr). Postmaster please send address corrections to Broadcasting, 1735 DeSales St_ N.W. Washington, D C. 20036.

INDEX TO ADVERTISERS Almi Television 73 o American Airlines Priority Parcel Service Fourth Cover D American Chiropractic Assn. 111 o American Council of Life Insurance and Health Insurance Association of America 95 o American Farm Bureau Federation 600 Antonelli Media Training Center 14 0 Associated Press Broadcast Services 1013 Blackburn & Co., Inc. 1000 Blair Entertainment 24 -25 o Blair Television 61 o BMI 790 BrightStar 990 Chapman Associates 1030 Chicago, The University of 72 0 Classified Ads 114 -123 0 Columbia Pictures Television 48 -49 0 Continental Electronics 82 0 Eastman Kodak Co., Motion Picture & Audiovisual Markets Div. 75 o Embassy Telecommunications 27, 29, 31, 32 -33 0 Encore Programs 22 0 Evergreen Programs, Inc. 34 o Gammon & Ninowski Media Investments, Inc. 102 o Frank Gari Productions 87 o General Motors 91 0 Golden West Television 83 0 The Samuel Goldwyn Co. 15 0 Grandy & Berkson Media Brokers 107 0 Group W Productions 55 0 The Ted Hepburn Co. 104, 106 o Howard University 94 0 Katz Front Cover o Katz Radio Group 53 o Katz Television 51 0 King World 11, 17 0 Ladenburg, Thalman & Co., Inc. 1080 Le Parc Hotel 920 Lorimar 66 -67, 71 o The Mahlman Co. 101 o MCATV Second Cover /3, 6, 19, 20 -21, 22, 43, 44-450 Media General Broadcast Services, Inc. 89 0 Mobil 85 0 Paine Webber, Inc. 1090 Paramount Television Domestic Distribution 12 -13, 69 o Primetime Entertainment, Inc. 81 o Professional Cards 113 o RCA Americom 64 -65 o Republic Pictures Corp. 76 -77 0 RKO Pictures 4 0 Services Directory 112 o Smith Barney. Harris Upham & Co., Inc. 105 o SONY Broadcast 56 -570 Standard Rate & Data Service, Inc. 93 O Howard E. Stark 98 0 D.L. Taffner /Ltd. 88 0 D.L. Taffner Syndication 78 0 Telepictures Corp. 8 -9 o The Tobacco Institute 72 0 20th Century Fox Television 63 o WCCO Radio 58 0 WGN Radio 46 0 WNYC FM 74 o Worldvision Enterprises, Inc. 34 0 World Wide Bingo, Inc. 26 ILLS REALlY COOKIN.. AND THE 0/EN'S SuLL HOF!

tdow in 85 markets! NELL CARTER STARRING IN GIMME A BREAK

released fall 1984 RADAR 30 (see page still alive, according to sources close to Standing pat 94), Nicholas Schiavone, vice president, USCI. Doug Ruhe, co-owner of UPI who radio research, NBC, said AQH AM had figured in ill -fated USCI- FCC may weather budget cuts anticipated Comsat listenership for Monday- Sunday, 6 a.m. to deal, is reportedly still interested, but for federal agencies better than most. midnight, remained stable throughout wants someone else with deep pockets to Office of Management and Budget, 1984, averaging 4.9% of total 12 -plus jump in with him. however, last week advised commission population in quarter-hour listening. In not to expect more in fiscal 1986, previous years AQH has declined by beginning next October, than $93.6 million average of 0.4 at each 24 -week Up in air it's operating on currently. measurement. Schiavone analyzed two 24- Network radio coverage of United States week survey components of RADAR Football League games in 1985 remains network radio rating of Signs of wear 30- service unsettled. ABC Radio, which had Westfield, N.J. -based Statistical Research exclusive national rights for USFL's first CBS's returning prime time regular series Inc. RADAR comprises 48 weeks of two years of play -1983 and 1984 -for are outperforming returning series on other continuous measurements. $1.25 million, hasn't closed door on two networks this season, but it is NBC's USFL, but chances look slim that there returning series that are showing least would be coverage next year. ratings erosion from last year. Of 35 Prime time temperance returning prime time series that were on Caucus for Producers, Writers and networks' schedules last Down, not out season, only five Directors is updating its two-year -old white in season -to -date averages have improved paper on gratuitous use of alcohol on Chances are slim, but better than their ratings performance over television programs to include new nonexistent, that Intelsat board of comparable period year ago: Family Ties information. Caucus says that since paper governors at its meeting, now under way (NBC), up 21.6%; Cheers (NBC), up went out, producers have started to at Intelsat headquarters in Washington, will 9.3 %; St. Elsewhere (NBC), up 5.6 %; eliminate unecessary consumption of approve as drafted secretariat's proposed Dynasty up 20/20 (ABC), 5.5 %; (ABC), alcohol on prime time shows. Caucus said revision of procedures for coordinating up 3.7 %. And although 12 CBS's returning 22 hours of weekly prime time programs separate international systems with prime time series lead with average 18.7 have cut down dramatically on incidence Intelsat under XIV(d) provision of rating in first 11 weeks of season, all are of drinking. For example, producers of international agreement. Director General underperforming their averages at this Dallas told Caucus gratuitous drinking by Richard Colino's view in advance of time last year. ABC On eight out of 10 characters on show has been cut by 70 %. meeting was not sanguine about returning series have slipped average of proposal's chances. When it originally 2.1 rating points per show, or 12.5%, surfaced, in connection with last board below their ratings performance for 48 cents on dollar meeting, in September, it generated comparable period year ago. On CBS, all considerable controversy in U.S., with lengthy 12 returning series are down average of Without fanfare, bankruptcy result that board put matter aside. Its 1.8 rating points per show, or 9.1 %. But proceeding involving major media buying chances were not improved by reports in Media International, New NBC, with eight out of 11 returning company, U.S. U.S. press that U.S. would instruct series suffering lower ratings, shows York, dating back to 1971 (BROADCASTING, Communications Satellite Corp., its 18, 1971, et seq.) has come to end of average decline of only 1.5 rating points Oct. representative on board, to oppose Edward J. per show, or 8.3 %. Biggest rating drops to trail. U.S. Bankruptcy Judge proposed revision. date are Silver Spoons (NBC), 29 %; T.J. Ryan in New York has signed order However, late last week, Intelsat Hooker (ABC), 22.7 %; Dukes of Hazzard distributing assets of U.S. Media. Assets officials were not writing item off. One (CBS), 22.5 %; Love Boat (ABC), 21 %. amount to about $1.6 million, 48% of said situation was, at best, "clearly total debt. Approximately 400 creditors, ambiguous," and that some board members including stations and networks, will continued to favor it as written. Picture In the family share in distribution. Attorney Jules should clear up early this week, he said. Teitelbaum served as trustee. House Energy and Commerce Committee Chairman John Dingell (D- Mich.) can be Job by job generous to faithful committee members. Any angels? According to reports filed with Federal National Association of Broadcasters Election Commission, he contributed Fate of United Satellite Communications executive committee is taking different $1,000 to re- election campaign of fellow Inc., still smarting from collapse of merger tack from last year in reviewing fiscal committee member, Representative Al with Comsat's Satellite Television Corp. 1985 -86 salary increases for staff. Last Swift (D- Wash.). last month, is hanging in the balance. year committee awarded across -board USCI has been kept afloat by regular salary increases of 4.8% (after NAB infusions of cash from Prudential management recommended 9 %). This Staying up Insurance. Unless management comes up time there will be no across -board with solid prospects for new investors to increases. Instead, NAB senior AM radio listening erosion which has help carry financial load, Prudential will executives have evaluated individual been steady since 1981 ceased in 1984, at probably cut off funds. If that happens, performance of staffers before least in average quarter -hour (AQH) USCI will have to shut its doors. recommending increases to executive measurements. Based on analysis of just- Hopes of finding additional investors are committee.

Broadcasting Dec 17 1984 7 When you buy a strip for your station you want to pick the program that has the best chance for success. Each year there are a lot of new shows to ch ose from, but only about one of every five is good enough to ake it to year #2. That's why it makes sense to stay with a prov n winner... like "Love Connection."

NEW YORK WNBC LOS ANGELES KHJ MONDAY-FRIDAY 4:00PM MONDAY -FRIDAY 3:00PM H.H. SHARE ADULTS 18-49 H.H. SHARE ADULTS 18-49 (0301 moo) LOVE OCT LOVE 84 CONNECTION 19 138 84 CONNECTION 11 74 OCT Love OCT MV3lWhat's 83 Connection 16 133 83 Happening 5 32 % INCREASE: +19% +4% INCREASE: +120 +131%

PHILADELPHIA WCAU BALTIMORE WBAL MONDAY -FRIDAY 9:00AM MONDAY -FRIDAY 9:00AM H.H. SHARE ADULTS 18-49 H.H. SHARE ADULTS 18-49 tow) tow) LOVE LOVE 84 CONNECTION 18 32 84 CONNECTION 15 17 OCT 20 Minute OCT _ove 83 Workout 9 26 83 Connection

INCREASE: + 100% + 23% INCREASE: + 114% +143% ove Connection," the surprise hit of last season, continues to xcel in market after market, showing significant growth in share nd young adults over previous programming, and even better - g its own superb performance. o why take a risk on a new, unproven strip when you can have bona fide hit! "Love Connection," the best buy in syndication!

SACRAMENTO KXTV WASHINGTON, D.C. WJLA MONDAY-FRIDAY 7:30PM MONDAY-FRIDAY 4:00PM H.H. SHARE ADULTS 18 -49 H.H. SHARE ADULTS 18-49 wool room LOVE LOVE 84 CONNECTION 21 41 84 CONNECTION 22 61 OCT Love OCT Love 83 Connection 14 31 83 Connection 48

+ INCREASE: 50% +32% INCREASE: +22% + 27%

DALLAS -FT. WORTH KXAS Love Connecticn" is produced by Eric Lieber Productions MONDAY-FRIDAY 11:30PM in association with H.H. SHARE ADULTS 18-49 moot OCT LOVE CON NECTION 18 41 OCT More 83 Real People 13 10

INCREASE: + 38% +310% New York Los Angeles Chicago Dallas Paris Sydney Tokyo Toronto

1984 TeIeoctu,es Corpora.on qr C _sress0Bnie Y)

I TV ONLY I start in mid -January in about 15 markets in Northeast. Commercials will be placed From the FTC. Federal Trade Commis- Westbrook Retirement Centers o First - in daytime and fringe periods. Target: sion staff report on impact of state regula- quarter campaign is set to start in early tions on lawyers' marketing practices January in Miami for 12 weeks, with women, 25 -54. Agency: Kenyon & Eckhardt, Boston. said that advertising of legal services plans to add Chattanooga and other promoted competition and led to lower markets. Commercials will be carried in Vachon o Snack cakes will be featured in legal fees. Study was based on survey of Target: daytime and early fringe. adults, seven -week flight to begin in early fees that 3,200 lawyers charged for five 55 and older. Agency: Hutcheson & January in six markets, including services in 17 cities with varying regula- Anderson Advertising, practices, FTC said. Atlanta. Providence, R.I.; Albany, N.Y., and tions on marketing Hartford, Conn. Commercials will be And commission has ruled that ads for MCI o Thompson Medical Co. Inc.'s Asper - Telecommunications First - carried in all dayparts. Target: women, is in creme arthritis rub were deceptive: corn - quarter campaign scheduled to start 25 -49. Agency: Arnold & Co., Boston. early January for 12 weeks in more than pany must disclose in ads and on labels does not aspirin. 30 markets. Commercials will be carried Barbados Board of Tourism o Five - that product contain in daytime and early access. Target: week flight over seven weeks is Company also may not claim product is effective remedy unless company has women, 25 -54. Agency: Ally & Gargano. scheduled to begin in mid -January in that four markets-Washington, Philadelphia, two scientific tests to substantiate claim, FTC said. Humana o Four-week campaign for New York and Boston. Commercials will hospitals in areas mainly in South and run in daytime and fringe segments. Southwest begins in early January in Target: adults, 25 -49. Agency: Richard at beginning and ending of program on about 12 markets. Commercials will be & Edwards, New York. which Frank Sinatra will speak. Target: carried in all dayparts. Target: adults, 65 21 older. Agency: and older. Agency: Fry/Hammond, World Mercy Fund o Charitable adults, and Huntsinger, Jeffer, Van Groesbeck, Orlando, Fla. organization will place half -hour film, fundraiser for victims of drought in Richmond, Va. D.H. Filbert Co. o Mrs. Filbert's Africa, during December and January in RADIO ONLY mayonnaise and margarine will be about 40 markets. Commercials in form spotlighted in first -quarter flight set to of appeals for contributions will be made Polaroid o Three -week flight is set to start on Jan. 7 in 22 markets, including Denver, Detroit, Indianapolis and Seattle. Commercials will run in all dayparts on weekdays. Target: adults, 35 -64. Agency: Ally & Gargano, New York. A PWire Check Florida Department of Citrus Fresh

NEWSYEAR '84 -Weeks of December 17 and December 24- Relive 1984's biggest news events in our fifty -part series, NewsYear '84.

DIVERSIONS -AP highlights a different form of entertainment Moving on. Two Katz Radio Group com- every day of the week, from classical music to the latest in video panies have moved to new locations. games. Scripts run seven days, from 90 seconds to two and Christal Radio has taken quarters in San a -half minutes. Francisco in suite 1980, 100 Spear Street, 94105. Phone is (415) 957 -9960; SPORTS QUIZ -Test your listeners' memory with this sports trivia Republic Radio in Chicago has moved to feature. Use 444 North Michigan Ave., 60611. Phone questions as a contest for tickets and other prizes. is (312) 836- 0850 -0851. Eastman Radio Questions and answers run Tuesday and Thursday mornings. has moved to new offices in San Francis- co at 43 Osgood Place, 91433. Phone COMING ATTRACTIONS -A Monday morning preview of the remains (415) 956 -3994. week's programming. It's an easy way to find out about special upcoming features and other outstanding sales opportunities. KIRO(AM)- KSEA(FM) Seattle: To CBS Radio Spot Sales from Torbet Radio. THE SPORTSMAN - Charles Morey introduces listeners to the o people who play for pay in this regular sports personality KOIA(AM)- KMGK(KM) Des Moines, Iowa: To feature show. This three -take feature runs about three minutes Blair Radio from Eastman Radio. and moves seven days a week. o KYNO -AM -FM Fresno, Calif.: To Blair Radio For more information call, ( 202) 955 -7200 from Christal Radio. o KBUF(AM)- KKJO(FM) Garden City, Kan.: To Associated Press Broadcast Services. Blair Radio (no previous rep).

Broadcasting Dec 17 1984 10 SHERLOCK HOLMES Starring SIC. Basil Rathbone/Nigel Bruce CTIVIES CHARLIE CHAN A KING WORLD PRESENTATION Starring Sidney Toler and Roland Winters

Beverly Hills 213-858-1833 Chicago 312-337-6765 New Jersey '201-522-0100 1017k 41-9"-- - - TURN YOUR TIME PERIOD AROUN WHEN YOU PROGRAM "ANYTHING FOR MONEY' IN PRIME ACCESS OR EARLY FRINGE.

Paramount's unique first -run comedy/game show shines with success. In access or early fringe "Anything For Money" delivers top ratings and key demographics. PHILADELPHIAWCAU/CBS 7.30 pm DENVER KCNC /NBC 4.30 pm Up 150% in Women 18 -49 and 117% in Men 18 -49! 1st in time period up from 3rd o year ago! Up 33% in household share! Highest Shore in the time period in 3 years! Increased 2 positions in rank! Beats EIGHT IS ENOUGH, WKRP IN CINCINNATI and DUKES OF HAllARD' MIAMI WPLG /ABC 7.30 pm NEW ORLEANS WVUE /ABC 3.00 pm # 1 in Women 18 -34 & Men 18 -34! #1 in Women 18 -49, Teens & Kids! #1 in Women 18 -341 Up 43% over its lead-in FAMILY =EUD! Up 63% in household shares! Up 250% in Total Women!

WASHINGTON WJLA /ABC 4.30 pm Source: ac', May "84, NSI, ARB. #1 affiliate, up 69% in share from a year ago! #1 in Total Women & Men and Women & Men 18 -49! TELEVISION DOMESTIC DISTRIBUTION

Beats PEOPLE'S COURT, HOUR MAGAZINE and more! COPYRIGHT 1984 by Paramount Pictures Corporation. All Rights Reserved. grapefruit will be highlighted in five - week flight to begin in late February in 18 markets, including Boston and Milwaukee. Commercials will be Seat belts, or else. Radio and television presented in all dayparts. Target: stations in New York State are women, 25 -54. Agency: Dancer cooperating with government in Fitzgerald Sample, New York. campaign reminding residents that on Jan. 1, 1985, law goes into effect making Rohm & Haas o In planning stages is seat belt use mandatory in automobiles. campaign for Blazer herbicide for Television and radio commercials of soybeans scheduled to begin in April in varying lengths stress that nonseat belt more than 100 markets in Northeast, wearer can be fined as much as $50. Southwest and Midwest for Television spots show people practicing approximately 11 weeks. Commercials to "get into seat belt habit° in barber will run in or near farm programs. Target: chair, in restaurant and on concert piano men, 25 and older. Agency: Al Paul bench. Other states have announced Lefton Co., Philadelphia. plans to enact seat belt legislation and similar advertising campaigns are expected to follow. Korey, Kay & Partners, New York, is volunteer agency for New York State campaign.

Fun advertising. Television advertising for sporting goods -toy manufacturing category rose by 47% in first nine months of 1984 to $122.2 million, according to Television Bureau of Advertising. Top advertiser was Mattel, with television expenditures of $22.6 million, up 31%; followed by Hasbro Bradley, $18.3 million, up 78% over last year, and General Mills (Kenner and Parker Brothers), $15.9 million, up 35 %. NB noted that more than half of all sporting goods -toy manufacturers television advertising generally is placed in fourth quarter. NB's figures are based on Broadcast Advertisers Report data.

Comeback. After absence of 75 years, Stearns & Foster Co., Cleveland, manufaçturer of mattresses and box springs, returns to national advertising in 1985. New campaign follows acquisition of Stearns & Foster by Ohio Mattress Co. Campaign will run throughout year with added weight during March -June and August- October. Advertising will be on three television networks, on radio networks, cable networks and in print media. Agency is The Bloom Agency, New York.

LEARN TO SELL TV TIME AAF advisory. New York First Amend- ment attorney Floyd Abrams of Cahill, Gordon & Reindel discussed the legal FROM THE MAN WHO and policy issues surrounding efforts to ban alcohol beverage advertising, dur- TAUGHT REPRESENTATIVES ing the American Advertising Feder- ation's eighth annual advertising law and OF WPIX, WNEV, KTTV, public affairs conference. Abrams said that "for now... chances are pretty good WDVM, AND WSB. that bans on liquor advertising will be KTVU held to be unconstitutional." He added There are 1,149 TV stations across markets. You 'll understand the role of that for those who believe liquor advertis- this country. Selling their air-time is a news, movies, specials, sports and cable. ing ought to be allowed, "it is very impor- career that wide open. You 'll learn how to maximize your tant not to rely on law, even First Amend- But to learn the business you had revenue by using your total inventory of ment law, or lawyers alone. The first level to be in the business. Until now. shows, how to present to ad agencies, of confrontation here has got to be at the Now, Martin Antonelli, who trains and how to create a package of shows. level at which people are thinking of representatives for some of the indus- And you'll learn how to close the sale. adopting legislation, passing rules, try's leading TV time -sales firms and TV The program works. Former students changing the current situation as it is." stations, and who helps experienced now successfully sell time for fi rms like The day -long conference -this year sales professionals sharpen their tech- TeleRep, Blair; Seltel, Petry and Katz. called "The Rules of the Game: Advertis- niques, is offering his program to you. Plus dozens of major stations all across ing in the 80's"-was held at the Capitol In this intensive, individu- the country. Hyatt Regency in Washington. Speakers alized program you'll j To become learn how you might also included Carol Crawford, director of a TV sales professional. You'll work in TV time -sales, call or the Federal Trade Commission Bureau of learn to speak the language of write for more information. Protection; TV sales and how to evaluate But do it today because new Consumer Robert Mercy, Rob- programs, stations and classes are starting soon. Wall Street Journal correspondent; ert Pitofsky, former FTC commissioner and dean of Georgetown University Law ANTONELLE DIA Center; Ken Kulzick of Lillick, McHose & Charles law firm; Stephen Durchslag of TRAINING CENTER Sidley & Austin law firm, and Bill Rogal, 20 West 20th Street, New York, New York 10011 (212) 206 -8063 AAF's general counsel.

ANTONELU MEDIA TRAINING CENTER INC LICENSED BY THE NY STATE DEPT OF EDUCATION

Broadcasting Dec 17 1984 14 16 Exciting Family Feature Films Films loved by kids and teens as well as adult audiences. Great transitional programming. *Films with that special appeal for prime time, weekends and Holidays.

Available: NATPE '85 ,./d,,,,, ,//'THE SAMUEL GOLDWYN COMPANY

Los Angeles: (213) 552 -2255 New York: (212) 315 -3080

Stop by our booth at 684 O'Farrell (at Moscone Center) o= dayìVTeITo)

A broadcasting allegory from Philip Eberly, VP- special projects, Susquehanna Broadcasting Co., York, Pa.

Comparing and contrasting unsuitable for airing." The final attempt to export American pop 50 years of broadcasting music to Oceania in a cultural exchange came in 1954. That year Bill Haley, leader of Last fall, even as the finishing touches were group called the Comets, sent a newly cut being put on the new year's budgets, we record, Rock Around the Clock, to the Min- anticipated that 1984 would bring forth in- ister of Truth. Haley's hit (which is credited evitable references to George Orwell's dev- with getting rock 'n' roll off the runway) was astating satire of the same name. Clergy, col- returned with a note, indicating "the record- umnists, comedians and other deep thinkers ing was the final debasement of music itself. did not let us down. By the spring of this That your FCC would permit such material year; however, most of the cosmic stuff was to be broadcast is incomprehensible." behind us. Nevertheless, a boomlet in So it came to pass that the Ministry of George Orwell books continued for the rest Truth and the Federal Communications of the year. So before we place Orwell back Commission went their separate ways. And on the shelf and offer final toasts to on their 50th anniversary, both agencies re- WNEW(AM) New York, Mutual and other flected on their unique histories. 50th anniversary celebrants in this milestone For broadcasters and others in branches of year, let us try to imagine how the British communications under the FCC's jurisdic- satirist might have expanded on the subject tion, their reflections were a mixed bag. of broadcasting, had he lived to write a se- That the regulated often disagreed with the quel. regulators could be borne out by the large Now as all Orwell buffs know, in Oceania Philip K. Eberly is vice president, special number of prosperous law firms in Washing- (that mythical country in which Big Brother projects, Susquehanna Broadcasting Co., York, ton. Still, the regulated knew that in a de- lurked everywhere) "the entire apparatus of Pa.; was previously general manager of the mocracy, the system worked through checks government was divided into four Minis- company's flagship station, WSBA(AM) York. He is and balances, and that, like most members tries: the Ministry of Truth, which concerned author of Music in the Air (Hastings House of regulatory agencies, FCC commission- itself with news, entertainment, education Publishers), a history of popular music on radio. ers, over the years, have been dedicated men and the fine arts; the Ministry of Peace, and women who have agreed with President which concerned itself with war; the Minis- Harry Truman that "broadcasting must be try of Love, which maintained law and or- would be deleted, since the Ministry of maintained as free as the press." der, and the Ministry of Plenty, which was Truth's broadcasting charter decreed, "the Therefore, in order to recognize the work responsible for economic affairs." Thus, the airwaves shall not become channels of com- of the FCC over the past 50 years, the broad- Ministry of Truth administered broadcasting merce." But in spite of NBC's willingness to casting establishment, including the FCC in Oceania. Nineteen eighty-four marked the go along with this proviso, Oceania's Minis- Bar Association and the Broadcast Pioneers, 50th anniversary of that ministry's establish - try of Truth still rejected the network's offer, in co- sponsorship with 36 organizations re- ment-an uncanny coincidence, for Ameri- finding "the music on Let's Dance (and par- presenting divergent views on the philo- can broadcasting's regulatory agency also ticularly Mr. Goodman's orchestra) a disso- sophical- political spectrum, saluted Ameri- observed a half- century of its existence. But nant and cacophonous collection of bleet- ca's regulatory agency for communications. other than their founding dates, they were as ings for brass, reeds and rhythm which we The black tie dinner on June 15 in the na- different as day and night. find inappropriate programing for our citi- tion's capital attracted more than 1,200 The startling contrast between the two zens." The minister added he was perplexed broadcasters, lawyers, law makers and per- countries' government bureaucracies was why NBC's offer "would come from a net- formers. Attendees thought it not at all un- apparent from their beginnings. For in- work, rather than from the government seemly that on this festal evening, two wines stance, in 1934, McCann -Erickson (as was agency that regulated your broadcasting be served through the dinner. the custom of advertising agencies in those arts." Meanwhile, in far off Oceania (where by days) produced a new show on NBC, Let's It would be a decade before another at- 1984, the Ministry of Truth had, as the au- Dance, for its client, Uneeda Bakers. tempt was made to swap radio programs thor predicted in his previous work it would, Launched on Dec. 1, 1934, Let's Dance not with Oceania. This time the suggestion came swelled to "3,000 rooms above ground lev- only broke new ground in that it was a week- from the Sponsor Himself. Nobody blinked el") another 50th anniversary celebration ly, three -hour program of Saturday night an eye when the legendary George Washing- was also planned. The Ministry decided to dance music under single sponsorship, but ton Hill proposed that his Lucky Strike Hit hold a "Listener Appreciation Night." also introduced to America the premium Parade be exchanged for a feature heard on Groaning boards laden with food and drink cracker, Ritz. It was on that show that one of Big Brother radio. (Most network radio cli- were spread out in the Great Hall of the the leaders of the three featured orchestras, ents ultimately became "legendary," but in Party. Special entertainment was arranged, Benny Goodman, ushered in a new popular 1944, Mr. Hill was one of the few.) No one including the premier performance of a gov- music which caught the ears of American accused Hill of "huckstering," for there was ernment- commissioned symphony, Air- youth and soon had an entire period named a war on, and Oceania and America were waves, to be performed by the Oceania Na- after it-the Swing Era. allies. Yet, that wartime kinship failed to tional Symphony. The program also called So impressed was NBC with this pioneer move the Minister of Truth. "It is with deep for a film celebrating a half-century of the effort that it suggested a program exchange regret," he responded, "that we decline the Ministry of Truth, as well as speeches by between the United States and Oceania, with suggested exchange. Your Hit Parade is a (who else ?) Party leaders. Let's Dance as its first offering. In submitting cache of maudlin, sentimental songs that But the evening would never be recorded the idea, NBC and McCann- Erickson said will soon pass, in our opinion. Such artless in the annals of Oceania broadcasting. For, they understood the Uneeda commercials music is totally without merit, and therefore alas, nobody showed up.

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1 1984, the An- for in Annual I sponsored by Washington Program of Jan. 15- Deadline entries 32d Unity This nenberg Schools of Communications and University Awards in Media, for "accurate exposure of minorities week of Southern California. Annenberg School on USC and disabled persons." sponsored by Lincoln Univer- Dec. 20- International Radio and Television Society campus, Los Angeles. Information: (213) 743 -4784. sity of Missouri. Information: (314) 636 -6041. Christmas benefit, featuring entertainer Peter Allen. Jan. 11 -12 -Utah Broadcasters Association annual Jan. 15-Deadline for entries in JC Penney- Univer- Waldorf Astoria. New York. convention. Hilton, St. George, Utah. sity of Missouri television awards for community lead- Jan. 11- 13- Florida Association of Broadcasters an- ership. Information: (314) 882 -7771. 1 t nual midwinter conference. Marriott's Casa Marina Re- Community Broadcasters of America, asso- January 1985 sort. Key West, Fla. Jan.15- dation for low -power television, "mini- conference," fol- Jan. 5-8--Association of independent Television Sta- Jan. 13-16--Seventh annual PTC '85, Pacific Telecom- lowing NATPE International conference. Moscone Cen- tions (INTV) annual convention. Century Plaza hotel, munications Council. Theme: "Telecommunications ter, San Francisco. Los Angeles. for Pacific Development: Toward a Digital Nbrld." Infor- Jan. Radio and Television Society mation: PTC, 1110 University Avenue, suite 308, Hono- 16- International Jan. 6.8- California Broadcasters Association winter newsmaker luncheon. Waldorf Astoria, New York. convention. Guests include former President Gerald lulu, 96826. Ford, fairness doctrine debate featuring former FCC Jan. 14- 16-Community Broadcasters of America Jan. 16-- Caucus for Producers, Writers and Direc- Chairman Charles Ferris and Senator Bob Packwood first LPN convention. Moscone Center, San Francisco. tors general membership meeting. Speaker: Al Masini, (R -Ore.) and movie critics "Siskel & Ebert." Sheraton president, TeleRep. Chasen's, Los Angeles. Plaza hotel, Palm Springs, Calif. Information: (916) 444- Jan. 14-18- National Association of Broadcasters 2237. winter board meeting. Sheraton Plaza, Palm Springs, Jan. 16 -Ohio Association of Broadcasters "hiring /fir- Calif. ing" workshop. Marriott Inn North, Columbus, Ohio. Jan. 9- 1Women at the Top," series sponsored by Deadline for entries in Commendation American Women in Radio and Television, Washing- Jan. 15- Jan. 19-California AP Television -Radio Associ- Awards, sponsored by American Women in Radio ton chapter. Topic: community relations. National Asso- ation regional seminar. Dunes hotel, Las Vegas. Topic: Television. Information: AWRL 1321 Connecticut ciation of Broadcasters. Washington. and "Aspects of Gaming." Information: Steve Herman, Avenue, N.W., Washington, 20036. Jan. 9-Ohio Association of Broadcasters Columbus (702)735 -8644. Jan. Deadline for entries in 27th American Film managers' luncheon. Athletic Club, Columbus. 15- Jan. 21 -"New Era in CAT. The Cable Franchise Festival, sponsored by Educational Film Library As- Policy and Communications Act of 1984," seminar sociation. Information: (212) 227 -5599. Jan. 10-12 -Utah Broadcasters Association annual sponsored by Practising Law Institute. Doral Inn, winter convention. St. George Hilton Inn, St. George, Jan. 15- Deadline for entries in Champion -Tuck New York. Utah. Information: (801) 678 -2261. Awards for "outstanding reporting that improves the Jan. 22- 24-40th annual Georgia Radio-Television In- public's understanding of business and economic is- stitute, sponsored by Georgia Association of Broad- 22d annual con- sues," sponsored by Corp. Jan. 10-14 -NATPE International Champion International casters. University of Georgia's Center for Continuing ference. Moscone Center, San Francisco. and administered by Amos Tuck School of Business Education, Athens. Administration at Dartmouth College. Information: Act of Jan. 11- Seminar on Cable Communications Champion -Tuck Awards, Amos Tuck School of Busi- Jan. 22.26-First Pacific International Media Market, ness Administration, Dartmouth College, Hanover, showcase of Asian/Pacific film and television product, Indicates new or revised listing N.H., 03755; (603) 643 -5596. as opportunity for buyers and sellers. Regent hotel,

Jan. 5 -8, 1985-Association of Independent Tele- lion. Montreux, Switzerland. Information: P.O. Box vision Stations (INTV) annual convention. Cen- Major 97, CH -1820 Montreux, Switzerland. tury Plaza hotel, Los Angeles. June 8-12, 1985 - American Advertising Feder- Jan. 10-14, 1985 -NATPE International annual New York Hilton, New York. ation national convention. J.W. Marriott, Washing- convention. Moscone Center, San Francisco. Fu- May 7 -11, 1985 -American Women in Radio and ton. Future convention: June 14 -18, 1986, Hyatt ture conventions: Jan. 17 -22, 1986, New Orleans Television annual convention. New York Hilton. Fu- Regency Chicago. Convention Center, and Jan, 24 -27, 1987, New Or- ture convention: May 27 -31. 1986, Loews Anatole, Aug. 4-7, 1995-Cable Television Administration leans. Dallas. and Marketing Society 11th annual conference. Jan. 26-29, 1985 Advertising Bureaus Fairmont hotel, San Francisco. -Radio May 11 -15, 1985 - Broadcast Financial Manage- Managing Sales Conference. Amfac hotel, Dallas. ment AssociationlBroadcast Credit Association Aug. 8 -Sept. 14, 1985-Space WARC, first of two Jan. 30 -Feb. 1, 1985 -25th annual Texas Cable 25th annual conference. Palmer House, Chicago. sessions to develop plan for space services in Show, sponsored by Texas Cable TV Association. Future conferences: April 27- 30,1986, Century Pla- geostationary orbital arc. Some 150 countries ex- San Antonio Convention Center, San Antonio, Tex. za, Los Angeles, and April 26 -29, 1987, Marriott pected to attend. Second session of World Admin- Copley Place, Boston. istrative Radio Conference scheduled for October Feb. 3-6, 1985-National Religious Broadcasters May 12-15, 1985-NBC-TV annual affiliates meet- 1988. Geneva. 42d annual convention. Sheraton Washington, ing. Century Plaza, Los Angeles. Aug. 25.27, 1985 -Eastern Cable Show, spon- Washington. May 15-18, 1985-American Association of Ad- sored by Southern Cable Television Association. Feb. 15-16, 1985- Society of Motion Picture and vertising Agencies annual meeting. Greenbrier, Georgia World Congress Center, Atlanta. Television Engineers 19th annual television con- White Sulphur Springs, W. Va. Sept. 11-14, 1985-Second annual Radio Conven- ference. St. Francis hotel, San Francisco. May 15-18, 1985 -Public Broadcasting Servicel tion and Programing Conference, jointly spon- March 7 -9, 1985 -16th annual Country Radio National Association of Public Television Sta- sored by National Association of Broadcasters Seminar, sponsored by Country Radio Broadcast- tions annual meeting. St. Francis hotel, San Fran- and National Radio Broadcasters Association. ers Inc. Opryland hotel, Nashville. cisco. Dallas Convention Center, Dallas. March 14-17, 1985-First NATPE International May 19-22, 1985-CBS-TV annual affiliates meet- Sept. 11 -14, 1985-Radio -Television News Direc- production conference. New Orleans Hilton, New ing. Fairmont hotel, San Francisco. tors Association international conference. Opry- Orleans. Information: (212) 949-9890. May 19-23, 1985 - National Public Radio annual land, Nashville. Future convention: Sept. 10-13, Marriott City Center, Denver. 1986, Anatole, Dallas. March 26 -27, 1985-Cabletelevision Advertising convention. Bureau's fourth annual cable advertising confer- June 2-5,1985--National Cable Television Asso- Sept. 18. 20,1985-Atlantic Cable Show. Atlan- Center, Atlantic N.J. Infor- ence. Sheraton Center, New 'brk. ciation annual convention, including National Ca- tic City Convention City, ble Programing Conference. Las Vegas Conven- mation: (609)848 -1000. April 14-17, 1985- National Association of tion Center, Las Vegas. Future conventions: March Oct. 27- Nov. 1,1985- Society of Motion Picture Las Vegas Broadcasters annual convention. Con- 16 -19, 1986, Dallas, and May 17 -20, 1987, Las and Television Engineers 127th technical confer- vention Center, Las Vegas. Future conventions: Dal- Vegas. ence and equipment exhibit. Convention Center, las, April 13-16, 1986; Dallas, March 29 -April 1, Los Angeles. 1987; Las Vegas, April 10-13, 1988; Las Vegas, June 6-9, 1985-Broadcast Promotion and Mar- Associ- Nov. 10 April 30 -May 3, 1989; Dallas, March 25-28, 1990, keting EzecutiveslBroadcast Designers -13, 1985 - Association of National Ad- Hyatt Regency, Fu- and Dallas, April 14 -17, 1991. ation annual seminar. Chicago. vertisers annual meeting. Boca Raton hotel, Boca ture conventions: June 11 -15, 1986, Loews Raton, Fla. April 20. 25,1985 -20th annual MIP -TV, Marche Anatole, Dallas; June 10 -14, 1987, Peachtree Pla- Nov. 20-22, 1985-Television Bureau ofAdvertis- International des Programmes, international TV za, Atlanta, and June 8- 12,1988, Bonaventure, Los ing 31st annual meeting. Anatole, Dallas. Future program marketplace. Palais des Festivals, Angeles. meetings: Nov 17 -19, 1986, Century Plaza, Los Cannes, France. June 6-12, 1985 -Montreux 1985, 14th Interna- Angeles, and Nov 18-20, 1987, Washington Hilton, May 5-8, 1985-ABC-TV annual affiliates meeting. tional Television Symposium and Technical Exhibi- Washington.

Broadcasting Dec 17 1984 18 +*.

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SWITCH Robert Wagner stars in this one -hour off -network BLACK SHEEP SQUADRON Action and humor side -by -side in action adventure series. this off -network hour starring Robert Conrad.

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A catalog rich in 2 -hour, 90- minute, hour -long and half -hour dramas, mysteries and action -adventures -many in syndication for the first time -as well as a superb selection of mini- series and features. Whatever your programming needs...whatever the daypart- you'll find it in Encore Programs. f FIVE STAR MYSTERY BEST SELLERS tThe Men From Shiloh hickey Spillane's Mike Hammer Delveahio Seventh Avenue The Name Of The Game Hardy Boys /Nancy Drew Mysteries Ellery Queen Captains And The Kings The Bold Ones Boris Karloff Presents Thriller Mrs. Columba Once An Eagle It Takes A Thief Dead End Kids Movies O'Hara: U.S. Treasury The Rhinemann Exchange Ironside Available in 60- minute, City Of Angels Dark Secret Of Harvest Home Rod Serling's Night Gallery 90- minute or 2 -hour formats. 79 Park Avenue Run For Your Life Rich Man, Poor Man Book I i Frst time in syndication. Loose Change i Ridi Man, Poor Man Book 2 t The Deputy Aspen Wheels Melbourne, Australia. Information: 25 Palmerston Cres- Jan. 29-31 -South Carolina Broadcasters Associ- Feb. 3-5- Louisiana Association of Broadcasters an- cent, South Melbourne, Victoria, Australia, 3205: tele- ation winter convention. Carolina Inn, Columbia, S.C. nual convention. Holiday Inn Central (Holidome), La- phone: (03) 690 -7366. fayette. La. Jan. 30 -Feb. 1 -Texas Cable Television Association Jan. 25- Awards presentation of U.S. Television and 25th annual convention and trade show. San Antonio Feb. 3.6- National Religious Broadcasters Associ- Radio Commercials Festivals, presented by U.S. Festi- Convention Center, San Antonio, Tex. ation 42nd annual convention. Sheraton Washington, vals Association. Marriott hotel, Chicago. Information: Washington. Jan. Deadline for entries in 17th annual Robert F (312) 834-7773. 31- Kennedy Journalism Awards for Outstanding Cover- Feb. 5.8-Arizona Cable Television Association an- Jan. 25- 27- Foundation for American Communica- age of the Problems of the Disadvantaged, sponsored nual meeting. Hilton, Phoenix. tions journalism conference, The U.S. and Latin Amer- by Robert F. Kennedy Memorial. Information: (202) Feb. 6 Association of Broadcasters Dayton ica." San Diego. 628 -1300. -Ohio managers' luncheon. King Cole, Dayton. Jan. 26-29--Radio Advertising Bureaus 5th annual and Television Soci- 1 Feb. 6-11-International Radio Managing Sales Conference. Theme: "Retail Sales and ety annual faculty /industry seminar and college confer- Radio Marketing." Amfac hotel, Dallas. February 1985 ence, "Programing: The Ever -Changing Constant." Rye Jan. 28 -Feb. 1-MIDEM, international marketplace Feb. 1- Deadline for entries in American Bar Associ- Town Hilton, Rye, N.Y. for music industry. Palais des Festivals, Cannes, ation's Gavel Awards, honoring media for "increasing Feb. International Radio and Television Society France. Information: (33)(1) 505 -1403. public understanding and awareness of the American 7- newsmaker luncheon. Waldorf Astoria, New York. legal system." Information: (312) 988 -6137. Jan. Academy of Television Arts and Sciences 29- Feb. Association of Broadcasters Cincinnati forum luncheon with Michael Eisner, chairman and Feb. 1.2 Epsilon Rho, National Broadcasting 8-Ohio -Alpha managers' luncheon. Netherland Plaza, Cincinnati. chief executive officer, Walt Disney Productions. Cen- Society, South regional conference. University of Mon- tury Plaza, Los Angeles. Information: (818) 506 -7880. tevallo, Montevallo, Ala. Information: (409) 294 -1342. Feb. 11 -12- Western Educational Society for Tele- communications 14th annual conference, focusing on public broadcasting, educational institutions, interac- tive video and industrial production. foundations and Stay Li 4dfia of commercial production agencies. Holiday Inn Civic Center, San Francisco. Feb. 12- Illinois Broadcasters Association sales A professional's guide to the intermedia week (Dec. 17 -23) caravan. Southern Illinois University, Carbondale, Ill. Network television CBS: A Christmas Carol, Monday 8 -10 p.m.; He's Fired, She's Hired Feb. 12-Presentation of 1985 Heart to Child Humani- tarian Award. Recipient: Robert Bennett, president. Me- Tuesday 9 -11 p.m. PBS (check local times): A Christmas Memory, Wednesday 8- (comedy), tromedia. Waldorf Astoria. 9 p.m.; A Day in the Life of Hawaii (documentary), Sunday 10 -11 p.m. Feb. 12- 13- Wisconsin Broadcasters Association annual winter convention and legislative reception /din- Network radio CBS Radio Network: Douglas Edwards at the North Pole, Monday (check ner. Concourse hotel, Madison, 'Ms. Stations: the -1984 (three -hour coun- local listings). The United Christmas Around Country Feb. 13- Golden Jubilee Commission on Telecom- try music special), Friday through Dec. 25 in 200 markets (check local listings). munications first conference, "The Impact of Govern- ment Regulation on the Introduction of New Telecom- Washing- Cable HBO: 'Sports Illustrated' Presents the Sportsman of the Year, Tuesday 8 -9 p.m. munications Technologies." Mayflower hotel, ton. Information: (202) 955-4687. Showtime: Elton John Breaking Hearts Tour, Sunday 8 -10 p.m. The Learning Channel: Association sales Western Cable Show (wrap -up), Tuesday 11 a.m. -noon. Feb. 13- Illinois Broadcasters caravan. Sangamon State University, Springfield, Ill. by Syndication WCRB Productions: The Boston Pops Orchestra (Christmas songs), Monday Feb. 13- "NOmen at the Top," series sponsored American Women in Radio and Television, Washing- on 120 local listings). ton chapter. Topic: lobbying. National Association of Broadcasters. Washington. It 8 -11 p.m. Arts & Entertainment: Tenko* (drama Play ñgain ABC: "Superman," Sunday Feb. 13-Ohio Association of Broadcasters Toledo series), Monday 9 -11 p.m. WTBS Atlanta: Its A Wonderful Life," Sunday 1.30 -4:15 p.m. managers' luncheon. Toledo Club, Toledo, Ohio. Feb. 14- Illinois Broadcasters Association sales caravan. Bradley University, Peoria, Ill. Feb. 14-17-Howard University's 14th annual corn- munications conference, "Communications and Devel- opment." Howard University campus, Washington. Feb. 15- Illinois Broadcasters Association sales caravan. Brandywine Inn, Dixon, Ill. Feb. 15-Deadline for entries in Clarion Awards, sponsored by Women in Communications. Information: WICI, P.O. Box 9561, Austin, Tex., 78766. Feb. 15-16-Society of Motion Picture and Television Engineers 19th annual television conference. St. Fran- cis hotel, San Francisco. Feb. 18- Deadline for entries in Athens International Film Festival, sponsored by Athens Center for Film and Video. Athena Cinemas, Athens, Ohio. Feb. 19 -Ohio Association of Broadcasters general sales workshop. Hilton Inn East, Columbus, Ohio. Feb. 20- Deadline for entries in International Read- ing Association's Broadcast Media Awards for "outstanding television and radio programing related to reading, literacy or promotion of the lifetime reading habit." Information: (302) 731-1600. Feb. 21 -16th National Abe Lincoln Awards, sponsored by Southern Baptist Radio and Television Com- mission. Will Rogers Memorial Center, Fort North. Infor- mation: (817) 737 -4011. A Wonderful Life" HBO "Its on Feb. 21 -Ohio Association of Broadcasters Cleveland Museum of Broadcasting (1 East 53d Street, New York): A Tribute to Thames Television, managers' luncheon. Bond Court hotel, Cleveland. 60 hours of programing, now through Jan. 31, 1985. Charlie Brown-A Boy For All Seasons: Feb. 21- 22- Broadcast Financial Management Asso- 20 Years on Television, retrospective featuring all 26 Peanuts animated specials, as well as ciation/Broadcast Credit Association board of direc- newer Saturday morning material, Peanuts commercials and videotaped interviews with tors meetings. Century Plaza, Los Angeles. creator Charles Shultz, producer Lee Mendelson and animator Bill Melendez, now through Feb. 22- 24- Oklahoma Association of Broadcasters Kensington, Tulsa, Jan. 31, 1985 For information and air times call (212) 752 -7684. annual winter meeting. Sheraton Okla. indicates premiere episode Feb. 27- American Women in Radio and Television, Washington chapter, bi- annual salute to new members

Broadcasting Dec 17 1984 22 TELEVISION'S FASTEST, FRESHE DAILY ST - GYACTION 'TENSION EXCITEMENT YOUNG DEMOS

D MOST ADVE AME SHOW! R SEPTEMBER '85

venue o e mericas ew or ' .104 (212) 603-5990 of Congress. Russell Senate Office Building, Caucus April 3- "Nomen at the Top," series sponsored by April 21 -24 -13th annual Telecommunications Policy Room, Washington. American Women in Radio and Television, Washing- Research Conference, Equity: Social and Economic Is- ton chapter. Topic: public relations. National Associ- sues." Airlie House, Airlie, Va. Information: (413) 549- ation of Broadcasters, Washington. 4600. March 1985 April 8-9--32d annual Unity Awards in Media (UAIM), April 24- International Radio and Television Society March 54-Ohio Association of Broadcasters con- recognizing excellence in media reflecting "accurate newsmaker luncheon. Waldorf- Astoria, New 'brk. gressional dinner. Hyatt Regency, Capitol Hill, Washing- exposure of minorities and disabled persons, spon- April 24-Presentation of Ohio for "ex- ton. sored by Lincoln University. Lincoln campus, Jeffer- State Awards, cellence in informational son City, Mo. Information: (314) 636 -6041. educational, and public af- March 7-9-16th annual Country Radio Seminar, spon- fairs programing." Awards administered by Ohio State sored by Country Radio Broadcasters Inc. Opryland April 10- Presentation of Women in Communica- University's WOSU-AM -FM -TV Columbus, Ohio. Na- hotel, Nashville. tions's Matrix Awards. Waldorf- Astoria, New York. tional Press Club, Washington. March 8- International Radio and Television Society April 14- 17-National Association of Broadcasters April 24.26-Ohio Association of Broadcasters spring 45th anniversary/Gold Medal banquet. Waldorf Astoria, annual convention 63rd annual convention. Las Vegas convention. Kings Island Resort Inn, north of Cincin- New York. Convention Center, Las Vegas. nati. March 13- American Women in Radio and Televi- April 14-20 -INPUT '85, international public television April 25- Marist College presentation of Lowell Thom- sion 10th annual Commendation Awards luncheon. screening conference, hosted by Institut National de as Award to outstanding broadcaster. Helmsley Pal- Waldorf-Astoria, New York. la Communication Audiovisuelle. New International ace, New York. Trade Center, Marseille, France. Information: (33) 1- 14- April 28.28 March 15- Oklahoma AP Broadcasters annual 347-63-85; INA, 193, rue de Bercy. 75582 Paris Cedex -Texas AP Broadcasters annual conven- Marriott, convention. Tulsa, Okla. 12, France. tion and awards banquet. La Mansion, Austin, Tex. March 14.17-First NATPE International Production April 16- Academy of Television Arts and Sciences Conference. New Orleans Hilton. Information: (212) forum luncheon with Elton Rule, partner. Rule/Starger r -9890. 949 Co. Century Plaza, Los Angeles. Information: (818) May 1985 March 15- Deadline for entries in Samuel G. Engel 506 -7880. International Television Drama Awards competition, May 3-5-Illinois News Broadcasters Association April 19.21 -- California AP Television -Radio Asso- spring meeting. Hilton, Springfield, Ill. sponsored by Michigan State University. Information: ciation 38th annual convention. Monterey Sheraton, -Luc Renaud, Jean department of telecommunication, Monterey, Calif. Information: Rachel Ambrose, (213) May 5-8-ABC -TV annual affiliates meeting. New York Michigan State University, East Lansing, Mich., 48824. 746 -1200. Hilton, New York. March 15-Ohio Youngs- Association of Broadcasters April 20-25 -20th annual MIP -TV, international TV May 7- 11-American Women in Radio and Television managers' luncheon. town Youngstown Club, 'bungs - program marketplace. Palais des Festivals, Cannes, 34th annual convention. New York Hilton, New York. town, Ohio. France. May 11- 15- Broadcast Financint Management Asso- March 15- Deadline for entries in Samuel G. Engel April 21 -23 -West Virginia Broadcasters Association ciation/Broadcast Credit Association 25th annual con- International Television Drama Awards competition, spring meeting. Marriott hotel, Charleston, W Va. ference. Palmer House Chicago. sponsored by Michigan State University. Information: (517) 355 -8372. March 15- 17- Intercollegiate Broadcasting System national convention. Washington Hilton, Washington. March 20-"Women at the Top," series sponsored by American Women in Radio and Television, Washing- ton chapter. Topic: station managemenVownership. National Association of Broadcasters, Washington. (Opei March 21- International Radio and Television Soci- ety newsmaker luncheon. Waldorf- Astoria, New York. March 22-Academy of Television Arts and Sciences In the running they did, Motorola's modulation engineer- forum luncheon with Merrill Panitt, editorial director, TV ing approach will still lose. (A recent Na- Guide. Century Plaza, Los Angeles. Information: (818) EDITOR: Re your Nov. 26 "Closed 506 -7880. Circuit" tional Radio Broadcasters Association poll lead item, "'No Left," announcing the re- of engineers gave the vote to the Kahn/Ha- March 26- 27- Cabtetelevision Advertising Bureau's ported dropout of Harris from the AM stereo zeltine over the least popular fourth annual cable advertising conference. Sheraton system system, Center, New York. competition, leaving the market to Motorola Motorola, by an amazing 12 -1 ratio.) and Kahn Communications. While not will March 27.28- Illinois Broadcasters Association spe- Broadcasters be free to select the sys- spring meeting and awards banquet. Convention Cen- cifically stating it, many readers were left tem that allows them to best serve the public ter, Springfield, III. with the impression that Hams had com- because only multisystem AM stereo radios March 27-31 -Alpha Epsilon Rho, National Broad- pletely surrendered to Motorola. Ironically it can survive in the free receiver marketplace. casting Society, 43d annual convention. Opryland ho- was Motorola, along with its supporters, that There is no place for Motorola-only radios, tel, Nashville. urged the FCC to permanently ban Harris in a market where Kahn stereo stations serve AM stereo exciters and actually was at least 10% of all radio listenership (AM and FM) April 1985 a factor in forcing Harris stations off the air and where these stations have an audience for a period of time. approximately equal to the combined audi- April 1 -3- SPACE /STTI (Society for Private and These two Commercial Earth Stations/Satellite Television Tech- competitors could not, without ences of Motorola, Harris and Magnavox. nology Inc.) show MGM Grand, Las Vegas. Informa- violating antitrust laws, join together to No wonder some Motorola receiver manu- tion: (703) 549 -6990. compete with our small firm. But even if facturers are privately panicking while publicly taking part in Motorola's bandwagon Complete "Ready to Air" Package promotion. What a nightmare for receiver manufacturers who cannot successfully market their radios in New York, Chicago, San r a' o Francisco and Los Angeles (the car radio 595 capital of the world) because in each of these radioió 125O ty markets Kahn stations' listenership outnum- BINGO bers Motorola stations' listenership by at TREMENDOUS SPONSOR FOOT least 2 -1. TRAFFIC ... Proves the OLDEST PROMOTION IN THE INDUSTRY effectiveness of Broadcasters should know that Kahn Over 26 years 1,000 your station with tangible results. ... plus stations. Communications has received a letter from GETS DOUBLE RATE CARD RATE ... CONTINUOUS RENEWALS ... Harris us to allow them to our Sponsors and listeners demand it. asking make A complete promotional package exciters. It may be argued that this could providing sponsors the "extras" that INCREASE RATINGS ... raise command extra dollars. A proven leader in all markets. serious antitrust concerns. However, there can be no doubt that any sell -out by Copyright 1962. J R Ha mot( ' - Harris to Motorola would be a violation of P.O. BOX 2311 Littleton, CO 80161 the antitrust laws. Leonard R. Kahn, presi- WORLD WIDE Telephone (303) 795 - -3288 BINGO, INC. dent, Kahn Communications Inc., West- "Our Business Is Improving Yours" bury, N.Y.

Broadcasting Dec 17 198. 26 AN OVERNIGHT SENSATION The hit of the Fall syndication season.

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The rise of alternative TV news In further explaining the speculative rat- Computer Network (formerly Computer Sat- ing, Fred Pastore, Moody's assistant vice ellite Network), announced Nov. 16 and Brian Lamb is not as frustrated as he used to president, said, "Most of the cash flow is scheduled for a Feb. 10 launch. The adver- be. coming from a single station. It's not broad tiser- supported, 24 -hour service will em- The reason: Cable television and the rise enough to feel confident that it will continue phasize programs about computers and of national newspapers have broken the through the life of the offering." Overall cor- high technology. National ad sales are to be hold the three television networks had on porate earnings have been growing, he add- handled by Nationwide Cable Rep. A soft- the national audience. ed, but not "very impressively." ware- downloading component is scheduled Ten years ago, the president of C -SPAN Prudential -Bache Securities Inc. and First to be added later in the year. Four hours of said in a speech at a Media Institute lun- Boston Corp., were the underwriters. original will be repeated six times during cheon in Washington last week, the net- the channel's broadcast day. works alone had access to the mass national New networks Finally, DBS has disclosed plans to add a audience. And to appear on the networks, business news service at an unspecified he said, "you had to scrap, you had to come Several new cable program services intro- date. The channel would compete with the up with a gimmick." duced themselves to the industry during the Financial News Network, headquartered in Lamb was former Republican Senator Pe- Western Cable Show held two weeks ago in nearby Santa Monica and founded by Dis- ter Dominick's press secretary in 1970 and Anaheim, Calif. Among the new or recently covery's chief executive, Glen Taylor. 1971. The only time his boss received the launched ventures on hand were: (At the show, the company demonstrated networks' attention was when he went to Studioline Cable Stereo, a pay audio a high- fidelity audio system it plans to in- the floor of the Senate to attack Dan Rather, service from Western Communications Inc., corporate in the distribution of its various he said. Walnut Creek, Calif., will be launched next programing. The system, developed by Zuc- But times have changed for the better in spring on its five cable systems to some carelli Holophonic Communications, en- Lamb's estimation. In addition to C -SPAN, 150,000 subscribers. That Western will be codes "audible phonic impulses" so that Lamb's 24- hour -a -day cable network reach- the first to offer the service is not surprising. playback recreates "spatial localization" and ing a national cable audience of some 20 Western President Ed Allen said the com- dynamic qualities of the original recording million homes, he said, there are other cable pany, by virtue of a "multimillion dollar" in- environment. The holophonic sound repro- networks and such national newspapers as vestment, now owns two- thirds of Studio - duction system was developed by London - USA Today, The Wall Street Journal and, to line. The Western rollout will be a sort of trial based inventor Hugo Zuccarelli, whose an increasing degree, the New York Times. for the service, said Allen. The service, company sold the rights to Discovery for its "I love the media and television news re- which comprises nine different audio chan- program transmission.) porting," said Lamb. "But I don't like to be nels, will be priced differently in each mar- Based in Jackson, Miss., the Cable captive and have nowhere else to go." ket, between $6 and $10. Sports Network has taken over the operation C -SPAN carries live coverage of the The Discovery Channel, an advertiser- of the College Sports Network, effective House of Representatives and it would like supported network operated by Cable Edu- Dec. 15. The service, free to cable operators, to carry coverage of the Senate. But whether cational Network Inc., will launch on Dec. 17 produces no original material but purchases the Senate will allow cameras to monitor its from 3 p.m. to 3 a.m. NYT on Westar V. The local sports programing repackaged for na- proceedings is uncertain. The new Senate service will feature programs on science, tional audiences. President William S. Nor- Majority Leader Robert Dole (R -Kan.) is on "human adventure," history, nature and ris predicts the channel will be available to record as opposing letting cameras in. travel. Backers said they expect to begin 3.5 million homes. In response to a questioner, Lamb said he with systems serving a total of three million The Pacific Cable Network, operating was unimpressed with public television. It subscribers. from Burbank, Calif., has entered its fourth "has not lived up to its responsibility in the The Aloha Television Network, offering month of operation and plans to construct a public affairs area," he said. "If it had, we 24 -hour "entertainment, cultural and infor- permanent microwave transmission path wouldn't be in business." mation programing of the [Hawaiian] is- from its studios to the Culver City up -link lands from the island," is scheduled for maintained by IDB Communications. The launch via Galaxy 1, transponder 22, on a basic network's 24 -hour programing is Turner's $200 -million IOU date yet to be announced. The Long Beach, transmitted via Satcom IV, transponder 24, Calif. -based service announced its advertis- and includes live talk shows, news, music, Turner Broadcasting System Inc. raised ing- supported programing will be available comedy and motion pictures. The service, a nearly $200 million last week through a pub- free, with per -subscriber fees and network unit of O'Neil Broadcasting, has a stated lic offering of 200,000 debt -and -equity units, advertising compensation available. Distri- goal of becoming "America's fourth net- each comprising a $1,000 senior subordinat- bution is planned not only for U.S. cable sys- work." ed note at 127/s %, seven shares of common tems, but for broadcast, MDS and SMATV Programing on The University Network, stock and five stock warrants. Interest on outlets and electronic media in Japan, Aus- fed 24- hours -a -day on Westar V, transpon- the notes, which mature in 1994, will be tralia, New Zealand, Europe, the Mideast der 1X, primarily consists of lectures and paid semiannually. and Asia. Eight minutes per hour are being fund raising by Dr. Gene Scott, the contro- According to TBS, "the net proceeds of held for network advertising, and up to four versial Faith Center pastor based in Glen- the offering will be used to repay fully the minutes for local affiliates. Sponsors de- dale, Calif. Faith's Los Angeles-area UHF company's bank indebtedness and for gen- scribe the network as "a giant 24 -hour video outlet, KHOF -TV, was shut down by the FCC eral corporate purposes, including possible post card." last May as a result of Scott's refusal to turn future acquisitions." The Discovery Broadcasting System, over church records to commission investi- Moody's Investors Service had given the based in Los Angeles, plans to offer three gators. offering a B2 rating, putting it in the "specu- separate services in coming months, includ- TV Decisions, a new entertainment lative" category. ing the previously announced Discovery magazine text service providing "system - According to Moody's, the rating reflects Music Channel. The latter, a music video - specific television programing schedules, TES's "high leverage and weak debt protec- based competitor to MTV, has pushed back soap opera summaries, trivia games and tion measures, but recognizes the potential its start date until at least Feb. 1 (from Dec. complete descriptions of movies" was pre- for improved operating protection from a 31), and is marketing primarily to UHF sta- viewed at the Western Show prior to a more stable environment of Turner's cable tions rather than cable systems. Discovery scheduled roll-out during the Jan. 30 -Feb. 1 productions. Moreover, the rating is sup- claims it has signed 12 UHF outlets, but has Texas Cable Show in San Antonio. The sat- ported by the inherent value of the corn - not named them. ellite- delivered service from United Media pany's broadcast station," wrascrv) Atlanta. DBS also disclosed details of its Discovery Enterprises, based in New York, will rely on

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1901 AVENUE OF THE STARS. SUITE 1601, LOS ANGELES, CA 90067 (213) 553 -3600 J19B4 EMBASSY TELECOMMUNICATIONS addressable color display generators pro- dence of the type of growth expected from vided by Texscan Corp. Pricing varies ac- the new relationship between Rainbow, the Broadcasting Publications Inc. cording to subscriber base, with local adver- Washington Post Co. and CBS." a.mder and Editor tising availabilities included in continuously Officials said packaging, pricing and pro- Sol Taishoff (1904-1982) motion would be disclosed short- updated half -hour segments. strategies Lawrence B. Taishoff, president ly. Donald V. West, vice president. David N. Whitcombe, vice president. FNN shift Jerome H. Heckman, secretary Original quality Philippe E. Boucher, assistant treasurer The Financial News Network has terminat- The Fifth Estate ed all but five of its broadcast agreements to Home Box Office reported that its viewers concentrate on expanding cable carriage. gave HBO Premiere Films (original program- Last Friday (Dec. 14), the weekday business ing) a higher satisfaction score, on average, 13taOadC1St111gm information service ended its association than they gave theatrical movies. Donald 1735 DeSales Street, N.W., Washington 20036 with KSCI(TV) San Bernardino (a Los Angeles March, senior vice president of HBO Pre- Phone: 202-638-1022 suburb), one of about 15 UHF stations miere Films, said that in 1983 and 1984 the o dropped from the FNN roster this year. Premiere Films- introduced in May 1983 - Sol Taishoff, editor-in -chief (19044982). Paul Steinle, president of the Santa Moni- averaged a 70 "SAT" score, while theatrical Lawrence B. Taishoff, publisher ca, Calif. -based company, said a principal films averaged a 58. SAT is the percentage Editorial reason for phasing out of broadcast distribu- of homes that viewed a program and record- Donald V. West, managing editor Leonard Zeidenbarg, chief correspondent. tion is that Nielsen "essentially does not rate ed an average opinion rating of 3.5 or better Mark K. Miller, senior news editor must -carry signals, so we have a whole union a scale ranging from one ( "disliked a lot ") Kira Greene, assistant to the managing editor verse not in our a lot "). In straight household Harry Jessell, associate editor. that has been considered to five ("liked Doug Halonen, Matt Stump, Kim McAvoy, ratings. The second reason is that a number ratings, HBO Premiere Films averaged a John Eggerton, assistant editors. of UHF stations-Los Angeles included- 16.0, to theatrical films' 14.5. Susan Dillon, staff writer manager 113 Anthony Sanders, systems were not running our full -hour) sched- This research supports our efforts to use Jeanne A. Omohundro, LSF Fitzpatrick, ule.' original programing to help fill the demand Randall M. Sukow, Steinle said FNN expects to continue "for for more entertainment and to build a dis- research assistants the time being" its current agreements with tinct personality and image for HBO," Robert Orr, Todd F. Bowle, preoucnon Francisco; Wash- today continue Senior Editorial Consultants UHF outlets serving San March said. "HBO viewers Edwin H. James (Washington) ington; Philadelphia; San Juan, P.R., and to demand value, and HBO Premiere Films Rufus Crater (New York)

Concord, N.H. The network expects its po- are being perceived as quality productions - Editorial Consultant tential audience in southern California to which satisfy more viewers than the aver- Rocco Famighetti (New York) initially drop from about 1.2 million to age theatrical movie." Broadcasting Cablecasting 900,000 viewers as a result of the shift. He The research covers HBO Premiere Films Yearbook Mark Jeschke, manager described FNN's current national Nielsen and theatrical movies presented through Joseph A. Esser, associate editor rating (between 0.3 and 0.4) as "minimal, September. Since then, HBO said, the debut David Seyler, staff assistant but at least it demonstrates we have an au- of HBO's The Guardian outperformed each of Advertising dience." The four -year -old program service the commercial broadcast networks in its Washington John Andre, sales manager (equipment and had about 25 UHF affiliates several years time period (Oct. 20, 8 -9:45 p.m. NYT). HBO engineering). ago. said The Guardian had a 16.7 rating/28 share Doris Kelly, sales service manager Airlvolf and Mike Hammer aver- Christopher Moseley, classified advertising while CBS's manager aged 12.6/21; NBC's Diffrent Strokes, New lbrk New 'Seat' Gimme a Break and Partners in Crime aver- David Berlyn, senior sales manager aged 10.9/18 and ABC's Ti. Hooker and Charles Mohr, Ruth Windsor, Box Seat, the joint venture of Rainbow Pro- sales managers. Love Boat averaged 8.1/14. Hollywood gram Enterprises, CBS Inc. , the Washington Tim Thomee, sales manager Post Co. and Daniels & Associates, an- Circulation nounced it will launch a regional cable Subscription protection Kwentin K. Keenan, circulation manager sports service in the Los Angeles area in Patricia Waldron, Sandra Jenkins, De Zarn, Joseph Kolthot, early 1985. The Supreme Court has let stand the deci- Debra that Chris McGirr. Tony Acone, president of Daniels Cable - sion of the California courts declaring Production vision, who has been working for the past the city of Alameda, Calif., was constitu- Harry Stevens, production manager two years to develop the service, said its tionally barred from imposing a special tax Don Gallo, production assistant. offerings will include live coverage of the on the subscription revenue of pay televi- Administration involves a multi- David N. Whitcombe, vice president/operations. National Basketball Association's Los An- sion services. The decision Philippe E. Boucher, controller geles Lakers, the National Hockey League's point distribution service operator, but the Albert Anderson. Indoor Soc - counsel for Premier Communication Net- Irving C. Miller, financial consultant. Los Angeles Kings and Major Wendy J. Liebmann. well boxing, work said the decision is applicable to cable cet's Los Angeles Lazers as as Corporate Relations tennis and other professional and collegiate television. Patricia A. Vance, director events. The city had imposed a 3% tax on the Bureaus Box Seat joins the SportsChannel Net- HBO services of Premier, but did not tax New York: 630 Third Avenue, 10017. of sports services, which in- other businesses on the basis of income. Phone: 212-599-2630. work regional Stephen McClellan, associate editor clude SportsChannel New York, Sports - The California Court of Appeals said the tax Vincent M. Ditingo, senior editor radio. Channel New England, SportsVision violated the First Amendment's guarantee John Lippman, assistant editor of of basing its decision Geoff Foisie, staff writer Chicago and PRISM, the movie and sports freedom the press, Marie Leonard, June Chsuhan, service in Philadelphia. The Sports Channel on a 1983 decision of the Supreme Court advertising assistants. Network currently serves a million subscrib- overturning a Minnesota tax on paper and Hollywood: 1680 North Vine Street, 90028. ers, according to officials. Box Seat will be ink used in newspaper production; The high Phone: 213- 463 -3148. Richard Mahler, correspondent. available to more than 5.4 million TV homes, court said that tax was unconstitutional. Tim Thometz, NbStem sales manager primarily in the Los Angeles metropolitan Premier's counsel, Harold Farrow, of Oak- Sandra Klausner, editorial- advertising assistant. area but also including parts of Arizona, Ne- land, Calif., said the decision affirming the vada, New Mexico and Hawaii where ruling of the California court "supports our American league rules permit. contention that both the state and federal Business Arthur H. Baer, group vice president of constitutions should protect cable TV com- Press Inc Program Productions, which will panies against a requirement to pay dis- Rainbow ABP introduced and special taxes." He said the Founded 1931. Broadcasting- Tetecaaling be responsible for programing, marketing criminatory in 1946. Television acquired in 1961. Ceblecnating and Patent and distributing the new service, said of case is significant for cable television introduced in 1972 ' Reg. U.S. Office. o Box Seat's formation that "this expansion that he planned to proceed with a number of Copyright 1984 by Broadcasting Publications Inc with Daniels of the regional sports concept cases dealing with taxes and fees charged TELEVISION. Ca6Ne.+aa into the southern California market is evi- to cable TV companies.

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R A D I O T E L E V I S I O N C A B L E S A T E L L I T E O O G7 Vol. 107 No. 25

TOP OF THE WEEK J

FeVeier Patt C4 12 TV limit to become 12/25% with discounts FCC to pass compromise on multiple Also at its open meeting, the FCC will At the meeting with Wilson, it was said ownership rule at meeting this week; release its final list of about 700 allotments that Fowler "hard- lined" for a 27.5% pene- groups will face double cap of 12 TV's for the new FM's stemming from its Docket tration limit, hoping to avoid being "chiseled reaching no more than 25% of country's 80 -90 proceeding and it will consider grant- down" below the 25% figure that the com- households with breaks for UHF's ing a controversial waiver of its prime time missioners had already found to be a happy and minorities; no sunset for TV access rule. Although it also had been plan- medium ( "Closed Circuit," Dec. 10). or radio limits; also on tap: ning to address must -carry for TV stereo, Another source said Wilson started by ar- 700 new FM allocations, special that item never made it to the agenda. guing the case for a smaller number, but by PTAR waiver for 'SCTV'; stereo TV Precisely how the commission will pro- the following day had decided that the 25% must -carry pulled from agenda vide boosts for UHF and minority ownership limit "seemed reasonable." According to in its multiple ownership ruling was still be- this source, the two also agreed that the con- The basic lines of the FCC's reconsideration ing negotiated last week. But sources said an sensus called for the sunset being eliminated of its 12 -12 -12 multiple ownership rule have FCC draft order early last week would estab- and for the numerical cap of 12 to be re- been drawn. lish "discounts" for each. Under that plan, tained. Sources maintained, however, that At its open meeting this Wednesday (Dec. UHF's would be assessed only for 50% of no "deal" was struck. 19), the commission is expected to modify the television households in their markets. One source also said no real consensus its rule to adopt a double cap on TV owner - Also under that approach, stations more than emerged on how best to give minority and ship-combining the numerical limit of 12 half -owned by minorities would be counted UHF ownership a boost. The senator, this stations with one limiting an entity's reach to for only 25% of the television households in source said, backed approaches outlined in 25% of the nation's television households. a market; groups that already have their limit his bill, while Fowler set forth the discount It's also expected to eliminate the rule's sun- of 12 TV's (but have not yet exceeded their plans reportedly contained in the commis- set provision for television stations, which penetration caps) also would be able to ac- sion's draft order. Overall, however, the otherwise would have eliminated all owner- quire interests in two additional TV's-that source said Wilson believed an "acceptable ship limits in 1990. is, for a numerical total of I4-if those ex- compromise" had been reached. Bowing to congressional concern, the tras were more than half owned by minor- Also at that meeting, sources said Fowler commission, in addition, is expected to ities. told Wilson he would not bring up the com- eliminate the sunset provision for radio, One possible variation on the UHF theme mission's controversial network syndication which would have deleted the remaining re- still being discussed: instead of adopting a and financial interest rulemaking, another strictions on radio ownership (12 AM's; 12 discount, the FCC would raise the penetra- subject that has caused Hollywood anxiety. FM's) in 1990. tion cap to 30% if the extra 5% were adduced A source in Fowler's office, however, said Word that consensus had tentatively been to UHF ownership. the chairman had said that the financial in- reached on the basic outlines of the reconsi- Under a bill Wilson introduced last sum- terest rulemaking was "very low priority," as deration ( "Closed Circuit," Dec. 10) was mer (BROADCASTING, Aug. 20), ownership he has stated publicly in the past. made public last Wednesday (Dec. 12) in a would have been limited to 10 VHF's and If the commission eliminates the sunset series of press briefings initiated by Senator 22.5% of TV households, but raised to a provision and adopts the double cap of 12/ Pete Wilson (R-Calif.). Wilson, who has total reach of 27.5% with UHF's. The bill 25%, and the UHF and minority provisions been monitoring the proceeding closely, met also would have permitted minority -con- reportedly contained in the draft order, it the day before (Dec. 11) with FCC Chair- trolled firms to own up to 12 TV's with a would not appear to face much additional man Mark Fowler to discuss the commis- 25% reach with VHF's and up to 30% with trouble on the Hill. sion's plans. UHF's. Representative Mickey Leland (D -Tex.)

Broadcasting Dec 17 1984 1 1 TOP OF THE WEEK 1 has some problems with the commission's said to present a "novel question" that falls bility" to meet their stereo carriage obliga- plan. In a Dec. 11 letter to Fowler, Leland outside the bureau's delegated authority. tions the way they see fit. "While the BTSC said he thought the 50% discount being pro- Chairman Fowler's office reportedly [the industry- recommended Zenith/dbx] posed for UHF was too high; he would pre- wants to grant the waiver. It's arguing, mode may prove acceptable to many cable fer half of that. among other things, that the waiver, in help- systems, other systems should not be pre- Leland also said he was concerned about ing out a relatively small producer, would be cluded from utilizing any other feasible the FCC's proposal for minority discounts. consistent with the spirit of the PTAR's pur- mode to deliver services in stereo so long as "As I see it, incentives for minority dis- pose. It's pointing out that less than half of the end result to the cable subscriber is the counts should be outside the consideration of the programing in the recut episodes made same," Group W argued in a filing at the UHF discounts," Leland said. "In other its original debut on a network. It's also not- FCC. words, whatever percentage cap is adopted ing that when SCTV did run on the network, In addition, the FCC is slated to adopt should include UHF and VHF ownership. it only appeared after 12:30 a.m. its final list of about 700 allotments for the Group owners or the networks should be al- By acting now, the commission would new FM's resulting from its Docket 80-90 lowed to exceed the cap only where they are give Rhodes an opportunity to market the proceeding. According to Jim McKinney, involved in a venture with minorities. Simi- programs for the prime time access period at FCC Mass Media Bureau chief, the commis- larly, with regard to the numerical cap for the NATPE International convention in Jan - sion is hoping to address other questions rel- radio and television ownership, group own- u evant to the proceeding-including prefer- ers should be allowed to exceed the numeri- How the vote will fall was unclear last ences for AM daytimers and application cal cap only where they are involved in joint week. But word had it that the commission- acceptance matters -in a separate item in ventures with minorities." ers had problems with the item. Those ques- January. The bureau is still planning to rec- If any other congressmen were complain- tioning the grant of the waiver note that no- ommend that comparative hearings, not lot- ing, they weren't doing so very loudly. Re- body filed comment in support of Rhodes's teries, be used to grant licenses for the new presentative Tim Wirth (D- Colo. ), chairman request. Filing in opposition, however, were FM's, he said. of the House Telecommunications Subcom- Group W, the ABC Television Affiliates As- mittee, does not intend to issue a statement sociation, NAIPE International, the Associ- until after the commission acts. But a source ation of Independent Television Stations and said Wirth had "no problems" with the so- the National Association of Independent Life after 7 -7 -7 called compromise. Television Producers and Distributors. And indications were last week that there One item that was supposed to be ad- Group owners, while not stampeding would be no industry opposition. dressed at the Dec. 19 meeting -but was for new stations, are slowly Jack Valenti, president of the Motion Pic- held back by Fowler's office-concerned capitalizing on expanded radio limits ture Association of America -and widely must -carry for TV stereo, program -related considered to be the instigator of the com- teletext and other program -related uses of What do the purchase of a $300,000 AM mission's woes on Capitol Hill over this pro- the vertical blanking interval. daytimer in Indianapolis and the record - ceeding and on its financial interest rulemak- Word has it that a three -vote majority breaking $36 million for an AM -FM combi- ing-gave the compromise his blessing last liked the Mass Media Bureau's draft recom- nation have in common? They are among the week, even though it would permit the net- mendation, which, among other things, transactions that have put radio group own- works to increase their TV holdings. "I think would have given cable operators up to a ers over the old seven-station ownership limit's a very good compromise," Valenti said. four -year break from TV stereo carriage re- it. Jeff Baumann, senior vice president and quirements; contained a clause triggering In the three months of radio station trad- general counsel of the National Association that obligation when a certain percentage of ing since Sept. 8, when the FCC increased of Broadcasters, said the compromise was homes had TV stereo capability, and then from seven to 12 the maximum number of "consistent with what we have supported in permitted operators technical "flexibility" to either AM or FM stations to be commonly our initial comments and throughout the en- meet their obligations. The item, however, owned, six group owners have taken advan- tire proceeding." has been referred back to the bureau by tage of the new ruling. Universal Broadcast- The networks, which could have reached Fowler for "edits." A source in the chair- ing Corp., has gone over in the AM cate- 34.7% of the country with 12 O &O's, may man's office said it was hoped the item gory; First Media Corp., Nationwide have been hoping for more than that 25%. would be ready for the commission's first Communications Inc., Stoner Broadcasting "But we think it's a decent compromise," meeting in January. Inc. and Keymarket Communications have one network source said. Why Fowler's office held the item back is either bought or applied for additional FM Tom Dougherty, Metromedia Washington also unclear. One source said Fowler merely stations, and one, Gannett Broadcasting vice president, said that group broadcaster wanted the opportunity to discuss the matter Group, now exceeds in both categories. would have preferred adoption of the 50% with his fellow commissioners. Another, As correctly predicted earlier by brokers discount for independent VHF's that was however, said it was "no secret that Mark and group owners (BROADCASTING July 30 once set on the bargaining table by Fowler doesn't think much of must -carry" Added and Aug. 20) the Sept. 8 rulemaking has led (BROADCASTING, Dec. 3). "But if it comes yet another: "He [Fowler] didn't have the to no land rush by group operators attempt- out with the 50% discount for UHF's, it's all votes." ing to increase their size and expand into right with us," Dougherty said. In presentations to commissioners and new markets. At its Dec. 19 meeting, the FCC also FCC staffers in the past few weeks, Group And previous speculation that the new will be asked to grant Rhodes Productions a W proposed that the FCC give cable opera- rules might increase interest in medium size waiver of the prime time access rule. tors a minimum 30 -month break before im- markets have been borne out by current re- Rhodes, producer of Second City Television, plementing a must-carry requirement. It also sults. Of 14 stations involved in the going - a comedy program that had original runs on argued for cable operators to be given "flexi- over- the -top transactions, three are in the top network, cable and in first -run syndication, 10 markets, seven in markets 20 -50 and four has recut the old segments of the program in 50 -100. into 158 half hours. It wants to market them Editor's note. There will be no Dec. 24 While not yet at the old limit, Group W's for the prime -time access period, even issue of BROADCASTING. The 15th annual recent purchase, subject to FCC approval, of though they contain material that originally double issue will be published on Mon- a station in the 46th Arbitron market, had its first run on the network. day, Dec. 31, and will feature a look back KQXT(FM) San Antonio, Tex., was enabled in A Mass Media Bureau source said the bu- at major Fifth Estate events of 1984 and part by the possibility of a higher limit. Until reau would have denied Rhodes's request as essays on what next year may hold in that point all its stations had been in the top a violation of PTAR ( "Closed Circuit," Dec. store -in addition, of course, to the nor- 25 markets. Dick Harris, president of Group 10). But the full commission is being asked mal news budget. W Radio, said, however, that even under the to take a first cut at the item since the issue is old limit, he might have considered the San

Rrnad,.astìnn rar. 17 15184 l TOP OF THE WEEK i

Antonio purchase because of the growth in ers they are very small." wouldn't think that many people would hit that market. The proximity and format simi- According to Blackburn, "I think you arc the new limit but by this time next year there larity to Group W stations in Dallas and in the stage where you are about to see some might be a few or several people at or near Houston also enhanced the possibility of things happen. In the next few months I the new limit." D selling advertising on a regional basis. An increase in the number of markets a large group owner might consider was also noted by Tucson, Ariz. -based station broker, NAPTS picks Fannon as president Frank Kalil: "When KAIR(AM)- KJYK(FM) TUC - son [Ariz.] were sold ( "Changing Hands," Acting head gets job full time Oct. 1) some group operators called me to following seven -month search say they were disappointed that they weren't for leader of public TV lobbyists made aware the stations were for sale. Quite frankly I was surprised. These would have After seven months, previously divided pub- been the smallest stations in their portfo- lic broadcasters reached consensus last week lios." and elected Peter M. Fannon to head the Harris also noted that the higher owner- National Association of Public Television ship limit may change Group W's strategy of Stations (public TV's lobbying organiza- owning just one radio station per market, tion). Fannon has been the acting president which in recent years led it to divest stations (and an active candidate) since Bruce Chris- in Boston and Pittsburgh: "Now, with the tensen left the post to become president of rule of 12 being applicable, we have the the Public Broadcasting Service last May. luxury of making the decision to double up The new NAPTS leader, who has been in a market." with the organization since its inception in The sale of whole groups has yet to be 1980, was elected during a telephone confer- significant. So far only one transaction has ence following an NAPTS executive com- involved more than a two-station combina- mittee meeting last Wednesday (Dec. 12) in tion, that being the eight -station, $43.5 -mil- Washington. According to one insider, the Fannon lion purchase of Western Cities Broadcast- nomination met with "overwhelming ap- According to NAPTS board member ing by Nationwide Communications Inc., proval" by the full board of trustees. Ward Chamberlin (who was on the NAPTS which now has five AM's and more FM's Following his election, Fannon, 37, said search committee and who is president and than anyone -10. that he looks forward "to the challenges general manager of WETA -TV Washington), Brokers say that there is a strong demand ahead" as NAPTS "strives to cope with diffi- the coming congressional session was an im- for whole groups of stations, but if that is so, cult times, to stabilize its financial base and petus to name a new NAPTS leader. Said it appears to be a selective demand. Three to continue to grow." Declining to comment Chamberlin: "We'd felt badly that we'd tak- group owners with at least several stations in on his style of leadership, Fannon told en so long about it, and the board felt it was medium markets say they have not yet re- BROADCASTING that at the top of his new really time to make a decision because we ceived a single inquiry. David Jack, owner presidential agenda is securing the reauthori- wanted to be ready for this complicated leg- of five AM's and one FM, and John Giuggio, zation of federal support for public broad - islative session ahead of us." Asked why the president and chief operating officer of Af- casting-a "tough" task, Fannon said, given search -aided by the recruiting firm, MSL filiated Publications, a Boston -based group President Reagan's two vetos of public International -took so long, Chamberlin owner of four AM's and five FM's, both said broadcasting reauthorization legislation in said that the committee "wanted to look at a they had received no inquiries. Giving the the last Congress (BROADCASTING, Oct. 29) lot of people .... We wanted to comb the same answer was Richard D. Buckley Jr., and the administration's efforts to reduce the system pretty carefully to make sure we had majority owner of Greenwich, Conn. -based federal budget. gotten the best candidates to consider." Oth- Buckley Broadcasting Corp., which has five AM's and five FM's. According to Washington -based station Viewed with suspicion broker, Jim Blackburn, there is no shortage Jack Valenti's call for peace between copyright owners and cable is being viewed of buyers looking for groups. "There are instead as a veiled threat to cable operators. Valenti, president of the Motion Picture group owners now who would very seriously Association of America, made a pitch for peace at the Western Cable Show two prefer to buy a group rather than an individ- weeks ago (BROADCASTING, Dec. 10). His offer, however, received a cool reception. ual station, both because it is difficult to find Valenti's message was like "steel wrapped in velvet," said National Cable Television single stations in top markets and because it Association President James Mooney. "We like peace too, but peace is not so sweet gives them something in a size they can han- as to be purchased at the price of taking it on the chin day in and day out. Certain is in finding groups who dle. The difficulty actions of the Copyright Royalty Tribunal and the Copyright Office have gone too far. would find it worthwhile to sell." Something's got to give," he stated after reading Valenti's remarks. (Mooney was not Frank Kalil, who represented Nationwide present for the address given at the close of the cable show) "I think it's naive for in its purchase, said that when the deal was anybody to find fault with our not wanting to embrace a Carthaginian peace," Moo- "down to the wire there were five to 10 po- ney tential buyers for the group. Whether they added. were qualified, I'm not prepared to answer." Although Valenti spoke of peace, he also warned that copyright holders would If there is a strong demand, when will fight to protect their interests. "If the cable industry determines it wants to start a war, more stations start to change hands? Randall then we are prepared to defend ourselves. But, please remember, there is an old Jeffrey, who brokers in Florida for Chapman parable that says when you point your finger at someone, three fingers are pointing Associates, said that while he personally has back at you," Valenti stated. been very busy, "there were people who Mooney thought Valenti's underlying message was: "leave things alone -or else." were holding, who were thinking there was If cable seeks congressional redress, Mooney said, Valenti implied he would "go going to be a substantial impact on station after the compulsory license if we do not heed his warning." NCTA, Mooney contin- trading and who realize now that the market ued, "is not put off by his threat." Furthermore, he added, "we cannot abide by what doesn't have many more buyers than it did the CRT has done, and if we can't get relief from the CRT we're prepared to go to before .... I think the misconception was Congress." Mooney characterized this early skirmish as only the "opening ceremo- that there were numerous groups at the limit nies for a game that has yet to begin." when, in fact, as a percentage of group own-

arnannaaw.n no., 17 ,cae I TOP OF THE WEEK I 1 ers have said that the NAPTS board was interviewed by the NAPTS search commit- sues and circumstances that face our enter- divided: Some members wanted a candidate tee. Morris and Fiske were interviewed dur- prise in the months ahead." from within the noncommercial system; oth- ing an NAPTS board retreat in Sante Fe, Prior to joining NAPTS (first as general ers wanted an outsider. N.M. [BROADCASTING, Nov 5], at which manager and then as vice president), Fannon Indeed, during the process- character- time no substantial majority could be served as budget examiner in the Office of ized by many as the best guarded secret in reached in favor of either.) Also said to have Management and Budget. He also served on years within public broadcasting -the been under consideration at some point were former President Gerald Ford's Regulatory names of many noncommercial broadcasters former CPB board chairman and current Reform Task Force, and as deputy staff di- (as well as those outside the system) were board member, Sharon Percy Rockefeller, rector for Ford's National Economic Summit mentioned as candidates. Included on the list and Ronald C. Bornstein, former interim Conference in 1974. Fannon holds bachelor were: Richard Holcomb, vice president for National Public Radio president, now vice and master degrees in international relations public affairs, American Television and president of university relations at the Uni- from the John Hopkins University in Balti- Communications (and former national and versity of Wisconsin, Madison. more, and its School of Advanced Interna- local public TVexecutive); Stanley L. Harri- Following Fannon's selection, David O. tional Studies in Washington and Bologna, son, director of corporate communications Ives, chairman of the NAPTS board who Italy. for the Corporation for Public Broadcasting; headed the search committee, called Fannon Following Fannon's selection, CPB board Forrest L. Moms, executive director of the "one of the most knowledgeable people in Chairman Sonia Landau said she looked for- Mississippi Authority for Educational Tele- the country about public television." He said ward to "working closely with NAPTS to vision, and David Fiske, CBS director of NAPTS was "grateful" for Fannon's work as achieve the goals of the public broadcasting government and media relations. (Only a acting president and believes "he is the right community- improved quality programing handful of leading candidates were actually person to help us deal with the difficult is- for the American people." l7 Sorting opinion from fact: drawing the libel line Evans -Novak suit proves complex there are statements published as opinion but "short, frequently sharp and biting writings for 11 appeals court judges as split appearing to be factual -he called them "hy- on issues of social and political interest." It ruling produces mountains of paper brids" -that could be libelous if not accom- is a tradition, he notes, that ranges from probing new areas in libel law panied by supporting data. The statement "pamphleteers during the revolution to abo- attributed to the anonymous professor was litionists condemning the evils of slavery," Can material published in a format clearly said to be such a statement. and it has been inherited by today's editorial labeled opinion but suggesting, at least, a Judge Kenneth Starr, writing for the court writers and columnists. factual statement be libelous? The question following a rehearing, took a different ap- "The reasonable reader who peruses an has proved an inordinately difficult one for proach. He analyzed the challenged state- Evans and Novak column on the editorial or the U.S. Court of Appeals in Washington. ments in the column on the basis of four op -ed page is fully aware that the statements Eleven members of the 15 -member court, factors and concluded the material was opin- found there are not 'hard' news like those after rehearing a case involving a syndicated ion and, therefore, protected. But Judge printed on the front page or elsewhere in the column by Rowland Evans and Robert No- John Bork, in a concurring opinion joined in news sections of the newspaper," Starr adds. vak, affirmed a lower court decision dis- by three other judges, took what seems a "Newspaper readers expect that columnists missing the suit on the ground the column stronger position, based on concern over the will make strong statements, sometimes simply reflected the writers' opinion. But danger to the First Amendment he feels libel phrased in a polemical manner that would the court split 6 -5 on the issue, and its mem- suits pose. He said courts should examine hardly be considered balanced or fair else- bers could explain their views in no fewer closely cases about types of speech and writ- where in the newspaper." than seven separate opinions totaling 145 ing to insure they "do not reach the jury." Furthermore, Starr notes, the reader was pages. The result is regarded by lawyers as a Floyd Abrams, of New York, a leading given other warnings that the column con- rich collection of important judicial views First Amendment attorney, said the 11 tains opinion, not fact. He says the authors attempting to illuminate the shadowy area of judges had produced "a very major opin- indicated in the lead paragraph "they wanted what is opinion and what is fact. ion." The opinion, he said, provides "one of to spark a more appropriate debate within At issue was a column published in May the most sophisticated analyses on all parts academia over whether Mr. 011man's pur- 1978 in newspapers around the country con- of what is opinion, fact, hyperbole." He sin- pose in teaching was to indoctrinate his stu- cerning an avowed Marxist professor of po- gled out Bork's "extremely ringing concur- dents." And the column contained a number litical science at New York University, Ber- ring opinion as particularly sensitive to First of questions -such as, - "What is the true tell Oilman. His appointment to head the Amendment interests." He called it a "semi- measurement of 011man's status ?" -that political science department at the Universi- nal ruling in the extremely difficult area of Starr says constituted "cautionary language ty of Maryland, which had already been ap- what is opinion and what is fact." that militates in favor of treating statements proved, was withdrawn after the appearance But the case, now six years old, has not as opinion." of the column. He claimed it had defamed yet run its course. The office of 011man's The statement attributed to an unnamed him and sued for $6 million. The column lawyer, Isidore Silver, said he would ask the "liberal" professor was "the most trouble- said his mission in the classroom was to con- Supreme Court to review the appeals court's some statement in the column." But it, too, vert students to Marxism and, in a paragraph decision. is protected speech, according to Starr. "Cer- that proved crucial in the case, quoted an The first two factors in Starr's analyis in- tainly, a scholar's academic reputation unnamed "liberal" professor as stating Oil- volve the specific meaning of the statement among his peers is crucial to his or her ca- man "has no status within the profession, but being challenged and its verifiability. But the reer," Starr writes. But he notes the state- is a pure and simple activist." critical ones relate to context -both the im- ment appears in a column on the op -ed page. The Supreme Court has held that opinion mediate context in which the statement oc- "The identical quotation in a newspaper arti- is protected by the First Amendment -that curs, as to the column or story involved, and cle purporting to publish facts or in an aca- there is no such thing as a "false" opinion. "the broader social context into which the demic publication which purported to rate But the appeals court, following an earlier statement fits," whether, for instance, it ap- status within a given discipline," Starr says, hearing by a three -judge panel, issued a de- pears as a news story on the front page or a "would, of course, be quite another matter." cision, in August 1983, remanding the case column on the op -ed page. Furthermore, Starr says, the thrust of the to the district court for trial. Chief Judge And in discussing context, Starr says that column is to raise questions about 011man's Spottswood Robinson III, writing for the the column at issue "is part and parcel" of a scholarship, "not to state conclusively" from panel, noted that there are no clear defini- tradition, dating back to "the earliest days of the authors' first -hand knowledge that Oil- tions of "fact" and "opinion." And he said the Republic," of individuals publishing man "is not a scholar and that his colleagues

Rrnarlractinn flag- 17 1014Á r 1 TOP OF THE WEEK do not regard him as such." ny to insure that cases about types of speech struction of reputation- rather than by But Starr indicates he is concerned with a and writing essential to a vigorous First placing a legislative limit upon the amount more fundamental consideration than a de- Amendment do not reach the jury .... This of libel recovery" tailed analysis of specific sentences. He requires a consideration of the totality of the The case is particularly interesting to notes that the courts have been instructed by circumstances that provide the context in those who follow the appeals court's pro- the Supreme Court in an earlier libel case "to which the statement occurs and which deter- ceedings because the judges' votes did not assure to the freedoms of speech and press mines both its meaning and the extent to seem to follow customary liberal /conserva- that 'breathing space' essential to their fruit- which making it actionable would burden tive patterns. Each side had its share of liber- ful exercise. For the contraction of liberty's freedom of speech or press." als and conservatives. Adding yet another 'breathing space,' " he adds, "can only mean As for the dissenters, Chief Judge Robin- dimension of interest is that Bork and Scalia, inhibition of the scope of public discussion son, in a statement in which Judge J. Skelly both conservative -and on opposite sides in on matters of general interest and concern. Wright joined, essentially restated the posi- the Oilman case -are among those men- The provision of breathing space counsels tion he had expressed in his opinion in the tioned as possible appointees to the Supreme strongly against straining to squeeze factual case in August 1983. Robinson and the other Court. content from a single sentence in a column dissenters focus on the statement attributed o that is otherwise clearly opinion." to the unnamed academician regarding the If Oilman v. Evans appeared to be a major Bork, who was joined in his opinion by allegedly low repute in which Oilman is held case in the development of libel law, the Judges Malcolm Wilkey and Ruth Ginsburg by his colleagues. The statement, said Judge federal jury decision in Jerry Falwell's $45- and senior Judge George E. MacKinnon, Patricia Wald, in an opinion in which Judges million libel suit against Hustler publisher said he was writing separately because he Harry Edwards and Antonin Scalia joined, Larry Flynt seemed an aberration -and one does not think Starr "adequately demonstrat- "is an assertion of fact for which its authors that, if allowed to stand, could chill free ed that all of the allegedly libelous state- can be made to answer, consistent with the speech. Falwell had sued Flynt because of a ments at issue here can be immunized as requirements of the First Amendment, in a parody of a popular liquor advertisement expressions of opinion." He interprets deci- suit for libel." that appeared in the magazine. It suggested sions of the Supreme Court and other courts Scalia, in another of the opinions, took that the leader of the Moral Majority had as demonstrating that "there is no mechanis- exception to Bork's "constitutional 'evolu- committed incest with his mother and fre- tic rule that requires us to employ hard cate- tion,- an evolution he said was not neces- quently preached when drunk. The judge gories of 'opinion' and 'fact'- defined by sary: "Existing doctrine provides ample pro- had thrown out a privacy claim, and the jury the semantic nature of the individual asser- tection against the entire list of horribles concluded the ad was too outrageous to be tion-in deciding a libel case that touches supposedly confronting the defenseless believed and, therefore, could not form the upon First Amendment values." modern publicist." He noted, for instance, basis of a libel action. But as for a third In Bork's view, the court must consider that under Sul/ ivan, Oilman, to prevail in his cause of action in the suit -"intentional in- "the totality of the circumstances of the case suit, would have to prove "malice," that Ev- fliction of emotional injury" -the jury to determine whether a statement may be ans and Novak knew the allegation was false awarded Falwell $100,000, plus $100,000 actionable." He cites several factors that or that they published it without regard to as punishment. lead him to conclude Oilman cannot prevail whether it was false -"a formidable task." Abrams said the "emotional injury" claim in the suit: Oilman had entered "a political Furthermore, said Scalia, who was joined in is a new one and that he does not recall arena in which heated discourse was to be his statement by Wald and Edwards, the another case in which the jury rejected a libel expected and must be protected; the 'fact' identification of "modern problems is a leg- claim but allowed one for "emotional in- proposed to be tried is in truth wholly unsuit- islative rather than judicial" function: "What jury." And it troubles him. "Juries should not able for trial, which further imperils free dis- a strange notion that the prohibition of ex- be allowed to determine by the seat of their cussion; the statement is not of the kind that cessive libel awards should be solved by per- pants what constitutes 'emotional injury.' " would usually be accepted as one of hard mitting, in political debate, intentional de- He noted that the Hustler parody could be fact and appeared in a context that further indicated it was rhetorical hyperbole." Those matters, he says, are of the type the Judge files libel suit against ABC, Walters, Rivera courts have deemed important -"the danger to First Amendment freedoms and the func- Cuyahoga County (Ohio) Common Pleas Judge John L. Angelotta offered these tional meaning of the challenged statement comments on rape and its victims on an ABC 20/20 program dealing with that subject as shown by its context and its qualities as in terms of the record of a convicted rapist, on Sept. 27: "A nice girl who gets raped is recognizable hyperbole." different than a bad girl who gets raped, a bad girl being one who carries on this Bork sees the case as necessarily breaking course of conduct with men. To me, she's a lot different than a good girl when you new ground in the interpretation of the First come to the question of rape -while agreeing that you may not rape either kind of Amendment -and in shaping the responsi- girl." Doesn't "a bad girl...have the same rights as a good girl... ?" asked Geraldo bility of judges in protecting it. The framers Rivera, the correspondent on the piece. "Absolutely has the same rights, but it goes of the First Amendment may not have envi- to the credibility of the person, you see," Angelotta replied. "The defendant says sioned libel actions as a threat to the freedom these things didn't happen, see? And I think if a nice girl says they did happen, a jury the press, he says. But actions of if libel is more apt to believe that. If a bad girl says they did happen, perhaps her credibility become a threat "to the central meaning of is at issue and the jury might not believe her. Maybe she enticed the man." the First Amendment," he adds, "why Following the interview, one of the show's hosts, Barbara Walters, said she was should not judges adapt their doctrines ?" "appalled" by those comments benign judge in Cleveland saying, 'Ah, but if And in that connection, be says, the courts -"this it's a good girl, we understand, but if it's a bad girl, if she slept with someone, she face a need similar to that faced in the past- obviously has wanted to be raped.' I thought we were finished with that attitude." And as the Supreme Court did 20 years ago in New York Times v. Sullivan, when it held Rivera said: "I hope your anger is reflected in millions of living rooms across the that public officials claiming to have been country right now, because that's the only thing that's going to change that attitude, libeled must prove "malice." that dinosaur attitude." That decision, Bork notes, has not been as Last week, Angelotta filed his response -with the U.S. district court in Cleveland. It effective as intended in deterring libel suits was in the form of a $15- million libel and invasion -of- privacy suit, naming ABC, and thus protecting "the marketplace of Rivera and Walters as defendants. The judge said the broadcast sullied his reputa- ideas." Accordingly, he recommends an- tion and humiliated him among the voters at a time when he was seeking (successful- other step in the evolution of the law: "The ly, as it happened) re- election. ABC issued a statement asserting, "The suit is without only solution to the problem libel actions merit. We stand by our broadcast. It was fair and accurate." pose would appear to be close judicial scruti-

Broadcasting Dec 17 1984 39 I 1 TOP OF THE WEEK I I compared to a political cartoon -to the bit- and a $1,000 price tag for introduction next out of the business after it became clear that ing one by the Washington Post's Herblock spring as well as a set-top unit with an RF RCA's set manufacturing division could not of an unshaven Richard Nixon emerging output that would be compatible with all keep pace with Panasonic and others in the from a sewer. "Nixon was pained by such television sets and that would sell for under manufacturer of decoders, the sources said. cartoons," Abrams said. "But it is unbeliev- $500 when introduced next fall. RCA felt that it shouldn't encourage the de- able that he could have brought suit." Along with high decoder costs, the exis- velopment of a service that would benefit its Flynt's attorneys have filed a motion ask- tence of two standards -NABTS and the television set competitors, they said. RCA ing Judge James C. Turk, who heard the case British -bred World System Teletext -has also felt that the resources of NBC and the in Roanoke, Va., to set aside the "emotional crippled the development of teletext. It has manufacturing division would be better distress" award. n confused the marketplace and given broad- spent in the development of multichannel casters and receiver manufacturers one more television sound, they said. reason not to become involved in the medi- NBC's decision raises the question of Decoder problems um. whether it will resume sponsoring the Na- WST proponents see NBC's bailout as tional Captioning Institute, a nonprofit plague NBC's good news. If CBS follows NBC and drops group that captions programing for transmis- out, WSTwill have the market, such as it as, sion to homes via its dedicated teletext -like try at teletext all to itself. "This is a very positive turn of Line 21 system. NBC stopped funding NCI events for us," said Steve Crowley, president in 1982 when it started to get deeply in- High prices. limited availability of Ameritext, a group founded to promote volved in teletext, asserting that captioning of NABTS units were major factors WST in the U.S. should be incorporated into its full -blown in its decision to get out of medium In the ongoing standards battle to win sup- teletext service. The loss of NBC's annual port of broadcasters and receiver manufac- contribution of around $500,000 at the time, NBC's decision to drop its teletext ambitions turers, the WST proponents have argued that said NCI President John Ball last week, (BROADCASTING, Dec. 10) underscores the the NABTS technology is far too expensive. "nearly put us out of business." problem that has severely handicapped the NBC's announcement, said Crowley, "sort NCI has renewed hope that it can per- development of the home information medi- of underlines what we have been saying all suade the network to rejoin the fold. "They um: The decoders needed to receive and dis- along ... [the NABTS] technology is not af- may have another look at it now that they are play the teletext information cost more than fordable .... If NBC and RCA can't come not doing teletext," said Ball. Besides pro- the service seems to be worth. up with an inexpensive decoder for NABTS, viding more funds for captioning, he said, The decoders "were not coming fast I don't think anybody can." RCA is a major the return of NBC "would have a tremen- enough at the right price in the right quanti- receiver manufacturer as well as NBC's par- dous ripple effect" in encouraging program ties," said Barbara Watson, general man- ent. producers, advertisers and cable television ager, NBC Teletext. "Essentially, we got in The WST's principal selling point has networks to fund captioning. D too early." been its relatively inexpensive decoders and NBC began full time transmission of a their availability. Zenith makes set -top WST national teletext magazine from New York in decoders compatible with its late -model May 1983. Last July, NBC's KNBC-TV Los sets, for instance, and currently sells them Two left in Angeles began supplementing the national for around $300. And WST decoders are to feed with information for the local broad- be incorporated into the circuitry of the new AM stereo cast. For most of its life, the national service breed of digital television sets, Crowley was updated during normal working hours, said, adding next to nothing to their retail battle royal five days a week. But during the New Or- cost. leans World's Fair, for which several public - While acknowledging that the WST de- Motorola and Kahn are now waiting access teletext systems were set up, it was coders are cheaper and more pervasive, Wat- to see which way Harris goes updated every day. son maintains the WST technology is still When the Los Angeles operation shuts unsuitable for teletext because of its crude The AM stereo standards battle, which has down at the end of the year, five temporary graphics capability. "We really believe you been dragging on for more than two and a employes will be out of work, said Watson. need the graphics quality of NABTS to make half years, may be coming to an end. But it's And when the entire national service is dis- the service appealing to audiences and to still premature to predict a winner. The two continued at the end of next January, she advertisers." surviving companies -Motorola and Kahn said, some 20 people will either be laid off or CBS, NBC's partner in NABTS teletext, Communications-continue to slug it out, shifted to other jobs within NBC. believes the low -cost decoders are coming each hoping to make its AM stereo system NBC would not diclose how much it has and plans to stay in the teletext business until the national standard. spent (lost) on its teletext venture. "It's one they do. "We are disappointed in the NBC/ A key player at this juncture is Harris. of those areas we don't discuss," said an RCA decision," said Albert Crane, vice Having failed to spark an interest among re- NBC spokeswoman. president, cable and Information Enter- ceiver manufacturers in its AM stereo sys- Watson still believes in the medium, but prises, CBS, "but we are still committed to tem and having lost considerable momentum she conceded that it will not begin to be Extravision," CBS's national teletext ser- when its AM stereo exciter was temporarily practical until set -top decoders for existing vice. "We are continuing to drive the nation- ordered off the market by the FCC, the major television sets are available for under $300 al service and trying to drive the price of the broadcast equipment manufacturer has re- and television sets with built -in decoders are decoders down," he said. portedly decided to drop out of the AM ste- available for less than a $150 premium. CBS has been encouraging its affiliates to reo battle, joining Belar Electronics and NBC and CBS, which continues to offer a set up teletext origination facilities so they North American Philips (Magnavox). service similar to NBC's, adopted the North can supplement the 50 -page Extravision ser- Indications are that Harris's next move American Broadcast Teletext System, one of vice with local information before they will be to adopt the Motorola system. It has two incompatible teletext standards that broadcast it. So far, only two affiliates, already changed the pilot of its exciters so have been vying to become the U.S.'s de WIVB -TV Buffalo, N.Y., and wBTVrrV) Char- that Harris stereo signals can be received on facto standard. lotte, N.C., have taken CBS up on its invita- the growing number of C -Quam -only radio The only NABTS decoders now available tion. WIVB -TV adds between 20 and 30 sets. To make or market Motorola exciters are set -top models made by Panasonic. They pages; WBTV, around 50. would be a logical next step. retail for around $300, but are only compati- According to some teletext industry If Harris does join the Motorola camp, it ble with Panasonic's top -of-the -line televi- sources, NBC's exit from teletext may have would add considerably to Motorola's mo- sion set, which sells for $1,200. Panasonic is more to do with RCA's business strategy, mentum which has been picking up steadily also working on a set with built -in decoder than with decoder costs. RCA ordered NBC since the company won the endorsement of

Broadcasting Dec 17 1984 An TOP OF THE WEEK r 1

Delco Electronics, the General Motors radio and a cassette player. The unit is expected to will hit the market. "There are nine manu- division, in December 1982. Nearly 200 sta- be shown for the first time at the Consumer facturers with 14 models of C -Quam receiv- tion now broadcast the C -Quam signal and Electronics Show next month. According to ers on the market and at least five Motorola expects the number may double industry estimates, Sony has about a 5% more. ..will be introducing C -Quam pro- next year. Just as important, Motorola is the share of the car stereo after-market. ducts at the CES show," he said. only system proponent to have wide support Motorola made little of Sony's announce- Noting that "the marketplace is already among receiver manufacturers. ment. "It is too much, too late," said Motor- down to two systems," he said a "four-sys- Harris would not comment on its AM ste- ola's Chris Payne. "It costs too much and it is tem receiver is already 50% obsolete." At reo plans last week, but said it may have too late in the marketplace to have any sig- almost $6 a set, the Sony chip set is too something to say this week. nificant effect," he said. Motorola's C -Quam expensive, he said. The Motorola C -Quam Watching closely what Harris does will be system is still "the sure bet to win." chips costs around $1.10 in production Leonard Kahn, president of Kahn Commu- The news doesn't bring any encourage- quantities, he said. "The cost to implement nications. Harris's adoption of the Motorola ment to non -C -Quam stations, said Payne. C -Quam AM stereo in a receiver is such that system would be a blow to Kahn, but he The few multisystem radios that surface in you will shortly see dual- bandwidth AM ste- doesn't believe it can happen. In a letter to 1985 will be overwhelmed by "the many reo-FM stereo- cassette decks for cars for un- BROADCASTING (see "Open Mike," page millions of C -Quam -only receivers' that der $100 at retail." 26), Kahn said the two companies "could not, without violating antitrust laws, join together to compete with our small firm." Paine Webber examines media futures Because no major receiver manufacturer has been willing to build a Kahn -only radio. Broadcast business expecting healthy enue, Coen said: "In the past, when we have Kahn's hopes rest, to a great extent, on the increases, although lower than those seen commercials get shorter, reducing the proliferation of multisystem radios that can seen in Olympic, election year 1984; cost to advertisers, it has helped networks decode any of the four stereo signals now cable executives express bullishness increase the amount of inventory to sell. being broadcast in the U.S. To have any There were about 43,000 30- second com- chance of winning the standards battle, In the early days of the Paine Webber Con- mercials to sell during the year and 50,000 Kahn must keep major- market stations now ference on the Outlook for the Media, some brands looking for them." on the air with his system from defecting to IO years ago, New York Times Co. execu- In the session reviewing "The Outlook for Motorola. The more multisystems there are tives making a company presentation out- the Broadcast Industry," David Poltrack, in the market, the easier it will be for him to numbered the audience. The company did vice president research, CBS /Broadcast keep his stations in line. not return the next year or for a while there- Group, put the 1984 three -network -revenue So Kahn was pleased to hear last week after. But now it is back, along with a stead- increase at 18% to 19%, slightly less than that Sony, which has two multisystem radios ily increasing audience, which this year Coen's 20%. His projection for next year on the market now, has decided to make numbered 496 at preregistration. That num- was also just below Coen's, a 4% to 5% multisystem semiconductors available to ber, half of whom were financial and securi- increase. other receiver manufacturers. ties analysts, was up 27% from last year's Looking further ahead to 1990, he said Sony Component Products announced attendance of 390. CBS predictions of a 70% three -network that it is offering two chips that would enable The conference began last Tuesday with share are still valid. Between now and 1986 manufacturers to build multisystem radios overviews of the various media and, by tra- the homes delivered by the networks should that would not only decode all four systems, dition, was kicked off by Robert J. Coen's remain at about 37 million as total TV homes but would also automatically determine predictions for advertising in 1985. increase, because of the network erosion as- what type of stereo signal was being broad- The McCann -Erickson senior vice presi- sociated with the expansion of cable. How- cast and switch to the. appropriate decoding dent began his presentation by revisiting his ever, Poltrack sees the homes -delivered fig- circuitry. The two Sony portable units now 1984 predictions. As for why advertising in ure beginning to increase in 1987, to 40.4 on the market have a manual switch with one all media will apparently be 15.2% higher million by 1990. position for Kahn stations and another for by the end of 1984, and not the 13.8% he Elliot Troshinsky, vice president, adver- Magnavox, Motorola and Hams stations. had indicated at last year's conference, Coen tising, Taft Broadcasting, talked about the According to Sony's press release, the said he had been too cautious and added, "I increasing challenge to television stations. "universal" decoding chip (CX857) sells for never thought that the networks would be Among the newcomers seeking a piece of $2.20, while the complementary "automatic able to sell everything at a premium price." the revenue pie are the 33 additional 30- audio processor" (CXA1017) goes for Network television's 20% projected in- second spots added by the networks in the $3.50. (Another automatic audio processor crease in 1984 (to $8.4 billion), helped all 1982 -83 season, cable television, barter syn- chip [CX20177] will identify the AM stereo national broadcast and cable advertising to a dication and VCR's. The predicted spot and system that is being received. It costs the 16.8% increase, compared to the 13% Coen local increases (8% to 10% and 12%, re- same as the other processor chip, but is had predicted. He said spot television should spectively) in 1985, he said, will be split slightly larger.) post an 11.8% increase to $5.4 billion, net- among an increasing number of television "This is the break we have all been wait- work and spot radio a 12.8% increase to stations. ing for," said Kahn. "As far as I'm con- $1.5 billion, cable TV a 25% increase to An example of the work load that faces cerned the AM stereo battle is over and the $400 million and syndicated TV a 33.3% station management was provided by Robert broadcasters have won," he said. When oth- increase to $400 million. Sutton, president, Media General Broadcast er receiver manufacturers begin making the Next year's growth will be more moder- multisystem radios with the Sony chips, he ate, according to Coen, because of the ab- said, the broadcasters will be able to broad- sence of the Olympics and a slower rate of cast whatever they want. And, he noted, economic expansion. Network television they have already indicated through a survey will not be up more than 5% in 1985, he by the National Radio Broadcasters Associ- said, while network and spot radio and spot ation that they prefer Kahn to Motorola, 12 TV will increase by 7%. Cable and syndicat- to one. "Motorola will not be able to give ed television should increase the fastest, ris- their IC's away in a year," he said. ing to a combined total of almost $1 billion. The other good news for the Kahn and The 9.7% increase for all advertising media multisystem camps was that Sony would be compares to an anticipated 8% increase in introducing next year an automatic multi- the GNP. .- reo capability, the unit will feature FM stereo of split -30 advertisements on network rev- Poltrack Stevens

Broadcasting Dec 17 1984 41 I 1 TOP OF THE WEEK t

Group. He noted that in 1982, the Tampa -St. burdens to the remaining corporate owners, can't find a 10% difference" in basic pene- Petersburg, Fla., ADI, where the company as the latter continue to try to achieve earn- tration rates, which seemed to indicate a fun- operates WXFL(TV), had three network affili- ings growth in this dichotomous environ- damental situation which perhaps marketing ates and one independent. This year it has ment," he added. couldn't resolve. three affiliates and four independents with a Despite station ownership changes, the One solution to these problems that holds cable system rapidly increasing its penetra- consolidation of station rep firms and the fire promise is addressability, according to Mac- tion of homes. As a result, affiliate shares in alcohol advertising has drawn, the Double- Donald, who detailed the company's exper- the Tampa market have dropped in recent day Broadcasting president said "coping ience at a system serving Fort Dix, N.J. The years, while the price of programing has with a changing dynamic has been the hall- system was not necessarily in the most desir- greatly increased. Despite similar competi- mark of radio. So, in my mind, 1985 will be able demographic market, he said, because tion affecting many markets, Sutton sees a business as usual." residents of the military base there have gen- "bottom -line increase among TV groups of The three speakers from the cable industry erally low disposable income and subsidized between 10% and 12% in 1985." had nothing but good news about next year's entertainment (at Fort Dix there are three Gary Stevens, president, Doubleday outlook for the wired medium. Peter C. movie theaters charging $2 per ticket.) Broadcasting Co., said that 1985 revenue Newell, senior vice president, Capital Cities The company decided to introduce growth for radio will probably be 13% to Cable, noted that local cable ad sales should addressable convertors costing $175 each, 14 %, compared to the anticipated 16% by total about $80 million, and that a number of although MacDonald said the incremental the end of this year. The growth this year companies were reporting $15 to $20 per cost over a nonaddressable convertor was "was heavily influenced by political spend- subscriber in local ad revenue. "There is no $75. The result, he said, was the generation ing and the telecommunications spurt engen- reason why the local cable system should not of more pay -per-view revenue, allowing the dered by deregulation in that sector. These be earning as much as the leading radio sta- system to offer greater variety, and a reduc- won't be as important as in 1985." tion from advertising," he added. tion of in -home servicing of pay sign -ons Stevens said that new station owners are David K. MacDonald, director of The and disconnects. changing the business. He noted that in New York Times Co.'s Cable TV, focused on William Elsner, vice president of finance many cases, stations are being bought by a possible solution to stagnant basic penetra- and treasurer, United Cable TV, noted some investor groups that are "heavily leveraged," tion, declining pay -to-basic ratios and com- structural reasons to be bullish on cable. as opposed to traditional broadcast compan- petition from home video which are affect- Among them: that MSO's in the future will ies. ing the industry. While he acknowledged the have higher percentages of mature systems "Lessened support of industry trade smart marketing strategies of some MSO's, in their holdings. Those mature systems, he groups, and a propensity to focus on short- he added that marketing can only do so said, have shown an increasing penetration term results through such mechanisms as ex- much: "You can't make a Ford look like a rate of more than I % per year, which in the cessive promoting and inflated compensa- Mercedes." To back up the point, he noted Denver-based MSO's case adds more than a tion for talent, will continue to shift industry that in the top 50 suburban markets "you million dollars to the bottom line.

Canadian news: programing cutbacks; a news appointment

The new Canadian government's austerity program is causing a be banned by regulation, CBC decided to attempt to make its sharp decrease in personnel at the Canadian Broadcasting own programs "more distinctive and more Canadian," he said. Corp. The CBC, which produces and distributes radio and tele- But, he added, the effort to compete with the American progrms vision programs across Canada, plans to pare away 1,150 jobs was "very costly and thus the source of the budget problem." as part of an effort to operate with $75 million less than the current $896 million budget, an 8% decrease. Pierre Juneau, president of the CBC, said that despite the cut, one of the The Canadian government made a personnel change- unrelat- sharpest in a series of across -the -board cuts ordered by the ed to the CBC-at its embassy in Washington that is of interest to Progressive Conservative government, an effort will be made to media watchers on both sides of the border. Bruce Phillips, one "maintain the basic volume of network programing." But the of the best -known on -air news commentators in Canada, has production values of some programs will be affected, and some been named minister counsellor, information, at the embassy, projects will not be undertaken, with the result that the effort to Canada's senior news and public affairs job in the U.S. Next "Canadianize" programing will be slowed, with some residual month he will replace Patrick Gossage, a former press aide to benefit for American producers. Canada's former Liberal Prime Minister Pierre Trudeau, who has Juneau told a press conference elimination of 750 jobs will held the position for three years. come through layoffs, with the remainder through attrition and Phillips, whose commentaries appear on the CTV Television early retirement. He also said most of the personnel cuts will be Networks 11 p.m. newscasts, also serves as the commercial, from administrative and support srvices, with the largest sepa- English -language network's Ottawa bureau chief. He also is host rations coming in Ottawa, Toronto and Montreal. CBC currently of a weekly public half -hour employs 12,000 people. Additional savings will come from cuts public affairs program, Ques- in overtime and the closing of offices in New York, Paris and tion. Period, which deals with London. The CBC will also increase the commercial time in its national and international politi- prime time programs. cal news.. Juneau said network and regional programing will not be Washington will not be unfa- reduced. And while the CBC will honor existing commitments miliar to Phillips. He served in with Canadian producers for new programing, the budget cuts the nation's capital as a CN will prevent the network from continuing to displace American correspondent for four years. material in prime time. The aim had been to increase the level of One of his claimed journalistic Canadian -made programing from 79% of prime time, where it firsts was the first exclusive in- stands now, to 85 %. Juneau said the dilemma the CBC faces - terview President Carter grant- of an organization whose services are expanding at a time of ed to a television correspon- contracting financial capacity-is caused in part "because of dent after taking office and the the virtually unlimited importation of American programs" by first ever given to a Canadian satellite and cable. Since the CBC felt those programs could not by an American president. Phillips

Broadcasting Dec 17 1984 42 -

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I hr Ihnro Ililr ht ar L mar ir, nu unlit r umplrIed rrr oral breaking Ihralrir.I engagement.. and harr hail no mitt ork rip in nwrr than a dir ad Orion Samuelson and Max levels, Orion and Max deliver all of on weekdays and Saturdays. Armstrong are agricultural the information farmers want These are just part of nearly specialists with over 40 years of No wonder they also deliver 12 hours of prime program time experience. They understand the more farmers with annual income that WGN Radio devotes to farmer's need for timely, accurate over $40,000 in the Chicago ADI? agriculture every week information on all aspects of agri- In fact, Orion and Max rank #1 in So when you want to reach culture. From up- to-the -minute eight different time periods. These more of the most successful farmers price quotes and coverage of trading include the very popular weekday around, you'll find them listening action to agricultural news develop- segments between 4:45 AM and to Orion Samuelson and r ments at local, state and national 6:05 AM and the 12 Noon Report Max Armstrong on WGN Radio. k Source 1083 Doane Marketing Research. Inc. Represented nationally by ChriStal i,_ ,/ 720 AM . WGN Radio is Chicago. Farm broadcasts: staple crop for the Fifth Estate

Agricultural news and information he says: It's been raining three days; here's the relationship between their programing are integral to the lives and what you have to do in wet conditions. Or and the advertising dollars generated by livelihoods of farm audience the Environmental Protection Agency ap- them -"I'm strictly editorial," says Johnnie proves a new pesticide that a farmer wants to Hood, president of NAFB and farm director To borrow from farm broadcast historian use, and that he can't until the EPA gives the of WPTF(AM) Raleigh, N.C., and the South- John C. Baker, and his book, "Farm Broad- OK. A magazine may come out with a story ern Farm Network. "The sales department is casting: The First Sixty Years": Farm broad- next month saying last month the chemical down the hall. My feeling for how I'm doing casters do not develop the new machine or was approved, but radio or TV comes out is what I run during my programs." Even fertilizer. They do not set market prices. But with it immediately. among the journalists, however, there re- in most instances they bring the word to The farm broadcaster's role in the life of mains an economic tie to the farmer. The farmers first and bring it most often. his community is one unique in the Fifth farm broadcaster identifies with his audience And in many cases, that word is of critical Estate. A weather report, for example, is a and with his financial problems. When importance to the audience. convenience to the office or factory worker asked how business is, most farm broadcast- Many farm broadcasters grew up on or deciding how to dress for the daily corn- ers are more likely to talk of interest rates, around farms, and are or have been farmers mute. To a farmer deciding when to plant or prices and drought, and refer the questioner themselves. Most have ties to their audience harvest his crop, it is a key element in a to the sales department for numbers on ad- that go beyond a simple business relation- business decision affecting his livelihood. vertising sales. ship. Listening to farm broadcasters talk As Mark Vail of the Kansas Agriculture Net- What is a farm broadcaster? Art Sechrest about what they do, whether it is a farm work, Topeka, points out (see box, page 54), defines him as a broadcaster who provides director at a small AM station in Kansas or keeping up with current market prices is also information for and about agriculture on a the director of a 10 -state regional network, vital to the farmers' business. daily basis to an audience -farmers, agribu- one gets a sense of a common bond, of The economic ties between farmer and siness people and the general public -that is shared roots in a community and a way of farm broadcaster are also strong. As the "information hungry." The primary job is to life. One farm broadcaster put it this way: farmers go, to a limited extent, so go farm provide information that farmers need, he "We're all out there for the advertising dol- broadcasters. Ralph Seeley, agribusiness di- says. "Farmers need a lot of different kin lar, but we're out there to encourage farming rector, WMAQ(AM) Chicago, puts it this way: of regular information in order to opera e and give farmers the information they need "If the farmer doen't have the money to their business," says Sechrest. A fa to carry on their operations economically. spend, the advertiser moves accordingly. We broadcaster can be the farm director or assist I'm not out there to tell the farmer how to live or die with the farmer." Orion Samuel- tant farm director of a radio or television farm, but I do want to provide him with all son, vice president and farm service directdr, station, a staff reporter who covers farm the information he needs to make his deci- WGN Continental Broadcasting, Chicago, news exclusively or the head of a regional sions." points out that some advertising categories programing network. He, or she, is also, The farm broadcaster not only provides feel the crunch more strongly: "In the big according to the requirements for voting the information farmers need, but must pro- capital investment items like tractors, corn - membership of the National Association of vide it when the farmers need it, says Art bines, buildings, if the economy is lousy, Farm Broadcasters, someone who "must de- Sechrest, farm director of WJBC(AM) Bloom- that sector of agribusiness will do very bad- vote at least 75% of their working time and/ ington, Ill., and former president of the Na- ly; but if you're looking at seeds or chemi- or receive 75% or more of their total salaried tional Association of Farm Broadcasters. cals or energy or credit, when times are and talent fee income from farm broadcast- Immediacy is the key to farm news: weather, tough they [farmers] still have to plant." ing." According to the NAFB, there are 282 markets, growing conditions. For example, Not all farm broadcasters follow closely voting and probationary members. To that

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A UNIT OIfff1E («o(=[]p iPAW FARM BROADCASTING figure Sechrest adds another "couple hun- grams are delivered via landlines and satel- others, it seems, farm broadcasting chose dred" who would classify as farm broadcast- lite. The Helming reports, provided by agri- them. An example of the latter is Orion Sa- ers at universities, the Farm Bureau or the cultural consultant, economist and LBAS muelson. United States Department of Agriculture. president, Bill Helnring, analyze commod- Samuelson, a past NAFB president, is re- The NAFB also has 530 associate members, ity markets and forecast what the next day's sponsible for all agricultural programing on who represent a range of affiliations with cash price trends will be. According to Mark radio and television for WON Continental. farm broadcasting, from agency and rep Oppold, broadcast operations director, there His syndicated radio show, National Farm people to clients to station managers or sales are plans for a half -hour weekly program in Report, is carried by 200 stations, and U.S. people. Seeley describes the farm broadcast- which Helming will answer letters from the Farm Report, a weekly half-hour television er this way: "A quintessential farm director listening audience, and for a television ver- program syndicated by Tribune Entertain- is someone who can stand on his feet 22 sion of the daily market analyses. ment, is seen on 100 stations, plus the 4,200 hours a day, eat rubber chicken four nights a Weather plays a big part in a farmer's cable systems that carry superstation WON - week, get up at 2 a.m., be coherent when he business, and so weather news is an impor- TV. Samuelson grew up on a dairy farm in gets on the air, knows the chemical industry, tant part of a farm broadcaster's service to Wisconsin. A bone disease, later cured, livestock industry and knows all kinds of his audience. Many radio stations in farm made him an invalid for two years, pre- crops. He has to know an awful lot about an communities have color radar-KOEL(AM) cluded a future in farming and gave him a lot awful lot of things." Oelwein and WMT(AM) Cedar Rapids, both of time to listen to radio. "I wanted to be a What are some of those things? Farm pro- Iowa, for example. According to WMT farm disk jockey and sports announcer, which I graming is as diverse as the crops it deals director, Jerry Passer, farmers rank weather was for four years," Samuelson recalls. He and markets together as number one and two priority. Which they rank first depends on the season. "If it's harvest or planting season," he says, "they may take greater interest in weather." Many stations also employ soil monitors and report on ground tempera- tures in the spring to help farmers pick the optimum time to plant. Farm broadcasters also report breaking farm news. "More and more," says Sech- rest, "we are becoming international reporters as people become more aware that farming is a global business.... A farm broadcaster is a business reporter. His business happens to be agriculture," says Sech- rest. They also provide information on new techniques, equipment and methods. And then there is the feature material: coverage of county fairs and the 4 -H or interviews WJBC's Art Sechrest with local farmers. Farm broadcasters also WMAO's Ralph Seeley with, from features on 4 -H meetings to press interpret agricultural activities and speak on worked for WKLJ(AM) (now wcow) Sparta, conferences with the secretary of Agricul- behalf of farmers to the general public. "We Wis., then at WHBY(AM) Appleton, Wis. In ture. have two goals," says Samuelson, "First, to 1956, WBAY- AM -TV, which also owned the According to Sechrest, the first and larg- make a concerted effort to provide informa- Appleton station, lost a member of its farm est category of information crucial to farm- tion to farmers to help them make daily busi- staff. "Somebody said: 'Hey, that disk jock- ers is market information. Most major farm ness decisions, and second, to educate the ey kid down there grew up on a farm; let's commodities are sold on an open market nonfarmer to help him understand what the bring him up here and'talk to him.' " He's which fluctuates at the whim of demand. price of cattle in Sioux City translates into in been a farm broadcaster ever since. Commodities traded on the Chicago Board terms of his local supermarkets. With a full In the case of Terri-Rae Elmer, agribusi- of Trade, for example, change "literally sec- hour [of farm broadcasting] at noon," says ness editor, KFBK(AM) Sacramento, Calif., a ond by second as bids come in, and livestock Samuelson, "we have an interesting chal- career goal in ag was modified. "I was born markets are changing throughout the day." A lenge, since it comes at a time when you and raised on a farm in Wisconsin. I had farmer wants to know what the market is don't want to lose urban audience. At noon, planned to go into ag public relations with a ing because he bases his decision to sell competing against 56 or 57 AM stations in chemical company, but during college I took the price being paid that day. "The best Chicago, we [wGN(AM)] don't fall below a radio internship. I stayed with broadcast - way to get that is through radio," he says, fifth place in adult city audience." ing."She does a half hour of farm program- "and television, to a lesser degree." Farmers At some stations, the farm director is un- ing at 5 a.m., and between 5:30 and 9 a.m. can listen to radio anywhere. In the barn, on der the news department, considered a spe- does six more segments of between one and their tractors, in the pickup on the way to cialized business reporter. He reports to the two minutes each. "As the day goes on, we town. With prices changing rapidly, the im- news director and is totally divorced from go more toward the consumer since [Sacra- mediacy of broadcasting is crucial. A farmer the sales end. Other farm broadcasters sell mento] is a major market with a big metro raising hogs can listen, or watch, in the their own programs and work closely with area," she points out. She is by her own morning -a farm broadcaster's hours are advertisers, like Evan Slack, farm/ranch di- enumeration, one of only a handful-"10 or those of the farmer, with reports sometimes rector at KOA(AM) Denver, a self- proclaimed 12 "-of women in NAFB. She says that per- beginning at 4:30 a.m. -to reports on how farmer advocate, who is also involved in the haps agriculture is "a step behind other bu- many hogs are being sold and predictions of sales end. Getting to know the advertisers is sinesses," but says there are more women in the day's prices. "the means to survival in this business," he lower level positions and it is just a matter of A major service providing commodity in- says. time before they move into the association. formation to radio stations is The Helming Most farm stations are in the Midwest, Radio is the primary delivery medium for Reports, a daily commodity market analysis Great Plains, Southwest, and to a somewhat farm programing. Much farm programing and forecasting service carried by 90 radio lesser degree, the Southeast. Who are farm on radio is block programing, with some- stations, and produced by LBAS Consulting broadcasters and how did they get there? times an hour or more in the early mornings Group, Overland Park, Kan. The service The stories vary, but most, not surprisingly, beginning anywhere from 4:30 to 8 a.m., a provides four daily reports, two two -and -a- combine an early interest in broadcasting block at noon and market and weather up- half-minute and two three- minute segments, with a childhood on or around farms. In dates throughout the day. Farm programing and a six -minute weekend report. The pro- some cases they chose farm broadcasting; in on television, in contrast, falls predominant

Broadcasting Dec 17 1984 How can you get the industry's latest agri study and a new planning tool?

Call Katz Television.

Before you plan your next advertising campaign call a Katz Television Agri - Marketing Specialist for your copy of our 1984 farm study. And be sure to ask about the new tool we've developed for planning TV campaigns against Reach & Frequency goals. Call Jim Hunt (312) 836 -0584, Bob Levenstein (212) 572- 9823 or Dick Williams (212) 572 -5485. ori J Katz. The best. FARM BROADCASTING within local news, in some cases as separate more block programing in radio -although segments, and in others as farm stories with- he sees trends toward more vignette report- in regular newscasts. Kelly Lenz of WIBW- ing -and shorter reports throughout the day. AM-TV Topeka, Kan., which does a half hour He sees the difference between the two me- of farm progaming at noon, points out that dia as one of immediacy. "Radio does more farm programing on a television netowrk af- immediate progaming," he says, adding filiate is limited by the number of local avail - there is a trend toward spreading the pro- abilities, which are in the morning, at noon graming out during the day because the and at night. farmer can listen to the radio in his pickup or Dale Hansen, farm director of KWWL -TV on the tractor. "We're seeing more market Waterloo, Iowa, an NBC affiliate, does reports and weather inserts on stations that some market reports within the station's win- format music primarily," he says. His televi- dow in The Today Show, has a 15- minute sion station has a 15- minute farm program, segment within the noon news for farm mar- County Morning, at 6:45, leading into Good kets and news, and does agricultural stories Morning America. At noon, there is a farm for the regular 6 and 7 p.m. news. news segment within the local noon news, Bryce Anderson, farm director, of with a weather report tailored to the farmer, wowT(TV) Omaha, has a farm segment in the which Wilkinson follows with an explana- station's 8 a.m. news, including weather and tion of its application to agriculture. In the 6 WPTF's Johnnie Hood a weekly interview on farm topics. At noon, p.m. news there is no scheduled farm seg- there are three minutes for weather and ment, but, says Wilkinson, there is generally for instance," says Wilkinson, "we have sta- "about IO minutes" for markets and farm a major farm story, handled by reporters on tions only in the major soybean producing news. WowT does not designate a specific the general news staff, but on which the farm counties. Specialized networks make eco- portion of its evening news for farm news, department consults. nomic sense," Wilkinson emphasizes. but "we have farm -related stories that I do Wilkinson agrees that radio is the primary "They are sought by clients. A program on most of," he adds. Comparing television to farm medium, crediting its immediacy and peanuts goes specifically to areas that pro- radio, Anderson, who worked in radio for availability: "We have satellite services deli- duce peanuts, and conversely, we're not seven years says, "At morning and noon we vering data. We know about delivering stuff sending it to areas that don't produce pea- had hour and hour -and -a -half blocks. The to a fellow's computer on his farm, for ex- nuts. A client that has a product to control only place we have anything like that here," ample, but it's going to be awfully difficult weeds and grasses in peanuts wants that kind he says, "is in our noon news." But he says, for any medium to beat radio in terms of of targeted buy. They don't have to buy ur- referring to a Katz study that found farmer service to agriculture." But Wilkinson does ban markets they don't want or ADI's that viewing patterns are similar to those of the not want to give television short shrift: don't fit." nonfarm population, and that most farmers "Where television is done well, with a pro- Charles Might, executive sales /marketing watching television watch the evening news- fessional farm broadcaster and department, director for NAFB, explains: "Radio is local; casts: "We decided that if we wanted to get it has enormous clout." agriculture is too. Iowa is altogether differ- our biggest farm audience, we should devote Regional and state radio networks are ent from Texas; you can't have a national more time to material for the evening news. popular in agricultural broadcasting for a network. You have to be more specialized. He also points to his service to the nonfarm number of reasons. Many small, rural sta- Everyone talks now about narrowcasting. audience: "I can do a better job of communi- tions can't afford to produce their own farm That's what we've been doing for 60 years." cating farm issues to a nonfarm audience programing or hire a full -time farm staffer. Jerry Reed is general manager and anchor with a piece on the evening news, than try- Also, commodity- specific networks are at- of the Northeast Ag Network, carried by 36 ing to get someone to sit through a half -hour tractive to advertisers who want to target stations in New York, Pennsylvania, Ver- block in the morning." specific producers. mont and New Hampshire, and farm director Ray Wilkinson, is vice president of agri- Wilkinson's Tobacco Radio Network, of WIBX(AM)- WIBQ(FM) Utica, N.Y Many cultural affairs for Capitol Broadcasting. As based in Raleigh, N.C., comprises six corn - stations on his network are what he describes such he wears two hats: that of vice president modity- specific networks in the Southeast- as "mom and pop operations without the of the Tobacco Radio Network (see below) peanuts, livestock, tobacco, soybeans, cot- budget to put together farm programing." He and that of farm services director of WRAL- ton and corn -and is delivered to 167 sta- provides his programing on a barter basis. TV Raleigh, N.C. He agrees that there is tions in six states. "On our soybean network, "All they have to do is give up a minute or a minute and a half of commercial time, then they can turn around and sell an adjacency in a program they haven't had to pay for." Jack Crowner, owner of the Farm Service Network, Louisville, Ky., prdvides programing to 54 stations in Kentucky, Indiana, Illinois and Tennessee, working from a studio in his home. Crowner, who left WAVE -Tv Louisville, Ky., in 1971 to start his network, saw a need being created by what he felt was the tendency of some of the larger "power" stations to "look at the demographics and decide that they were better off shooting for the 85% or 90% of the nonfarm audience, the drive -in folks, than to devote any time to the farm audience." The stereotype of the farm broadcaster in overalls and straw hat speaking from a studio baffled with egg cartons is out of date. Satellites and computers are growing parts of the farm broadcaster's ongoing job of Look again. The dapper figure in coat and tie is farm broadcaster Ray Wilkinson of WRAL-TV keeping 'em up to date down on the farm. and the Tobacco Radio Network, Raleigh, N.C. The overalls belong to Hee Haw's George The Brownfield Network, Centertown, "Goober Lindsey, who appeared at the Southern Farm Show in Raleigh. Mo., which transmits 45 radio programs a day to 135 affiliates in 13 Midwest states,

Broadcasting Dec 17 1984 Who delivers more NAFB radio stations than any other rep?

The Katz Radio Group.

Before you plan your next advertising campaign call the Katz Radio Group. Our Agri- Marketing Specialists can deliver the farm market better than any other sales rep. We have the sales tools and research data to help you make informed planning and buying decisions. Call Glenn Kummerow at (312) 836 -0573 to place your advertising on radio's leading NAFB stations. Katz Radio Group Christal Radio Katz Radio Republic Radio

L The best. FARM BROADCASTING dropped its landlines two years ago, becom- We're only distributing one program a day. If ing among the first farm broadcast networks we were doing seven or eight it might be cost to go entirely satellite. It has its own uplink, effective because we could recoup our located outside Jefferson City, Mo., and uplink expenses. But it's still in the back of rents transponder space on Westar HI. In No- our minds." Jack Crowner, who runs the vember, Starkville, Miss. -based Progressive Farm Service Radio and Television Net- Farmer Network engaged Microdyne Corp. works, Louisville, Ky., effectively a one - to develop a satellite distribution system for man operation which produces programing the radio programing it sends to 90 affiliates for 54 stations in Kentucky, Indiana, Illinois in eight states. Jim Yancy, vice president and and Tennessee, still relies on bicycling tapes general manager of the network, pointed to and a WATS line, although he has "looked anticipated savings on distribution costs, im- into" satellites. "I would have to rent space proved signal and scheduling flexibility as on a transponder 24 hours a day and I would some of the reasons for the move. The net- use it less than an hour a day. But I'm trying work plans to begin satellite distribution in to negotiate time on an existing satellite ar- January 1985, using Westar III, transponder rangement, to save me putting out 2. $100,000." Since March of this year, some of The According to general manager Gary Helming Reports programing is delivered Truitt, the Brownfield Network has also WOWT's Bruce Anderson via Westar Ill. Oppold says that improved been experimenting with a computer soft- sound quality was one reason for going satel- ware delivery system called Datacasting, de- lite. Another, he says, was "having the fixed veloped by the Microperipheral Co., Red- has run a number of successful tests of the cost, and not being subject to the tremen- mond, Wash. In Datacasting, computer system. dous increases of the phone company that programs or other data are transmitted at What would be the application for farm we had no control over." about 2400 -4800 baud (a unit of measure broadcasting? There are several, says Truitt. Reed likes the idea of satellite delivery, representing bits of information transmitted If a chemical manufacturer, for example, de- but not the cost: "Satellite would be nice, but per second), over radio subcarriers to receiv- velops a computer program to help farmers use they are cost prohibitive for me at this time. ers equipped with a decoder. The network decide what concentration to to get maximum weed control on his soybeans - about 10% of farmers have home computers, says Truitt -the company could transmit the One view from the field information during a commercial. By Mark Vail, farm director of the Kansas Agriculture Network, Topeka, Kan., which Since the rate of transmission is so high - provides farm programing via satellite to 35 radio stations in Kansas. about 90 words a second at 4,800 baud - "Brownfield could send the farmer a com- My typical day will start with a 6:06 a.m. taped broadcast. The basic market informa- plete financial market close for the day, plus tion and farm news from the day before is still a necessity for most stations. We tape a analysis, in five seconds," says Truitt. De- news program and a market program to air in the 6 a.m. hour, with the first live show coders would cost $50 to $75 and would be at 7:45. Farmers aren't that much different from their city counterparts in that they compatible with any home computer. don't necessarily like or have to get up any earlier than anyone else. Take an early A computer service already in operation news broadcast is the morning drive in the country (5 -7 a.m.). It's my contention you won't see much activity supplying market for AgriData Network, a division of a Milwau- on any farmstead until a reasonable hour. Yet the confused ag media buyer still kee -based publisher, AgriData Resorces Inc. insists on ultra -early farm programs since that's the way it has always been done. It is a videotex service that provides weather, Our programing is fairly simple. The shows run from 90 seconds to six minutes in news and market information geared to length. Within is room for minute each show there commercials. In the 5- and 6- farmers, ranchers, commodities brokers and shows, the network has one commercial minute and the local affiliate has one minute investors with agribusiness interests. of availability. The 90- second programs include local availabilities. Selling the farm According to AgriData's Janice Henry, time pays our salaries, nothing else. All affiliates barter time for programs. anyone with a personal computer or terminal Back to my day. From 7 a.m. until 3 p.m., doing the actual programing takes just and a modem can call an 800 number and about all my time. Often I will answer advertiser inquiries or handle media information access information. Members pay for on- for some ad agency, and that's part of the job, but keeping an ear to the farm situation line time and for information retrieved. Each is of prime importance: page of information is priced differently. Ac-

Contacts are as important to me as to any newsperson. I try and keep in touch with cess at 300 baud costs $28.19 an hour, and at several individuals in Washington, and others around the country. Of particular impor- 1200, $39.24. A one -year, prepaid member- tance are the contacts within major farm commodity organizations. These groups ship fee is $399. Broadcasters can set up a often become the voice of farmers' wishes and desires, and they are potent forces in code file -a preset number of reports that the political arena. Additionally, understanding and being current on markets is they can access -for, say, an early morning important. The price of beans today could easily make a $20,000 difference to any broadcast. Before air time they can punch in one farmer -listener's income for the year. a two -digit code and get all the reports for says The network farm department will travel 100,000 miles in a year covering meetings that morning's broadcast, Henry. "A couple of dozen" broadcasters now use the of different farm groups and advertising conclaves. We must be constantly ready for system, says Henry, and the network hopes the advertiser to need us. So we travel that circle as well. From a programing to attract more with a new "executive news standpoint, international travel is also included. If Secretary of Agriculture John summary" in the early morning and mid- Block is going on a trade mission, chances are one of us will be there to report it. morning. There have been some dramatic changes in ag broadcasting, radio in particular. Direct broadcast satellite programing is in Block programing is fading. It appears that concise, business -oriented information is the future for agricultural broadcasting, ac- what most stations really want, and an ag broadcaster who doesn't deliver what the cording to Seth Michaels, president and station and audience want has a limited career. Radio and TV is a numbers game, owner of Sky -Tech Inc., Chicago. He feels and those of us in farm broadcasting cannot possibly play from a strong hand since that in rural areas where distances between the number of farmers keeps declining. A numbers (ratings) game can't be won with farms make cable uneconomical, a targeted numbers -minded general managers and program directors. We can, however, be a service like DBS can be a going concern. very salable product. Sky -Tech began broadcasting Family Farm, a weekly, one -hour magazine format

Broadcasting Dec 17 1984

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Because into them. the monitor reads its own If Tiny Tim's hair was signal and instantly corrects covered with snow, or his uku- for color drift. lele was making too much Plus, all phosphors used noise, you'd know it. Because in BVM Broadcast Trinitrons these Trinitrons offer the now match the industry's highest resolution available - U.S. standards. 900 TV lines. For more information This degree of resolu- on the one piece oftest equip- tion has been made possible ment you shouldn't be with- through Sony's extensive re- out, the one with mixed search and development in video capability, that's ready high- definition TV to accept computer graphics, However, the real reason and you don't have to be they're the state of the art in Tiny Tim to afford, contact broadcast CRTs is that they Sony Broadcast today. give you the highest reso- In New York /New Jersey lution without ever compro- call Sony at (201) 833 -5350; in mising color purity or the Northeast /Mid- Atlantic brightness. (201) 833 -5375; in the Midwest That's because instead (312) 773 -6045; in the South- of using a shadow mask, east (404) 451-7671; in the which suffers from the dis- Southwest (214) 659 -3600; in advantage of being spherical the West (213) s (therefore causing it to warp Broadcast Sony Broadcast Products Compang 1600 Queen Anne Rd.. Teaneck. NJ 07666. ®1984 Sony Corporation of America. Sony and Trinitron arc registered trademarks or Sony Corporation. FARM BROADCASTING rowcasting potential of satellite TV where the farm community is involved is a viable business." One broadcaster feels that farm programing -plus some entertainment-might find a home on another of the new media: low - power television. Mike Carter, owner of KAOL(AM)- KMZU(FM) Carrollton, Mo., and an associate member of NAFB, who has five low -power applications- Chillicothe and Marshall, both Missouri; Hiawatha and Sen- eca, both Kansas, and Falls City, Neb.- thinks low -power might find a niche serving the rural areas that remain uneconomical to pass and hence unattractive to cable operators. "I think low -power might be able to fill that gap." Rather than make it a regular commercial station, he says, he would like "to WGN's Orion Samuelson make it a pay television service with scram- Katz Radio's Glenn Kummerow bled programing." It would be a cost effec- program, on Oct. 27 over AT &T's Telstar tive way to deliver programing, he says, ad- building low -power TV should keep the ag- 301, and had aired three programs when the mitting it would be a low- budget, as well as riculture community in mind," he con- financial difficulties of Meadowland Com- low -power station: a "one camera" oper- cludes. munications, the company providing its sat- ation. "I think the farmer would be interest- ellite transmission services, forced the pro- ed in something like that." There is some Farm Advertising gram into hiatus. By the end of January, agricultural programing available, like the Michaels plans to have a program back on U.S. Farm Report, or The Weather Chan- There are some 2.3 million farmers in Amer- the satellite, either Family Farm or another nel, which, Carter says, has Kansas City ica. Gross receipts from the sale offarm pro- program that is in the planning stages, Ag radar and "some other things that would ap- ducts will total about $140 billion in 1984. Classified, a half -hour block consisting of ply to our area." And he would include an farm news, a segment on what's going on in entertainment service like HBO or Show - Another aspect of farm broadcasting is agri- agriculture on college campuses, a USDA time. And it would be a cost effective way to cultural advertising. While it is placed in information segment, and "information-ori- do it, says Carter, because programs could programing other than farm (and perhaps it ented" commercials. Although he feels DBS be transmitted without any wires or hookup. should be called an aspect of "agricultural development still has a lot of problems, he "Just a descrambler you rent to them for $14 broadcasting," so as not to unfairly enlarge asserts that "any business that has the nar- or $15 a month. I think people talking about upon a term which should be confined to the

Only one station really cultivates the farmer. Every week, we reach 50% of all farm operators in our part of the country-53% of the high income farmers -with average quarter hour farm ratings greater than 20.0 That's real impact. Call your WCCO Radio Sales Rep or CBS Radio Spot Sales for more information. Minneapolis. St. Paul. Sources Data from 1983 Doane 911MS 58 County Study c 1984 WCCO -AM

Broadcasting Dec 17 1984 co FARM BROADCASTING

agricultural- related programing itself), it is have some of the major industry advertisers gle farm radio advertiser category) and seed an important point at which the agricultural on 52 weeks a year, he says. companies, for the most part, have main- community and the broadcast community Mark Oppold, with the syndicated radio tained their advertising budgets for radio meet -the pocketbook. series, The Helming Reports, says that many through 1984, while expenditures by farm The reviews of ag advertising business in farm stations in larger markets have prob- equipment manufacturers have remained 1983 and 1984 are mixed, although there is ably not seen too much fluctuation in rev - down. The buying patterns are markedly consensus that I983's PIK (payment in kind) enue-"If that area of the country is going to seasonal, with most business planned for the program depressed ag advertising revenues, be bought, that station is probably going to first two quarters of each year. with the general farm economy described as be on the first buy." But when it came time to The majority of farm specialists at rep anywhere from "flat" to "disastrous." How tighten some advertising belts, some of the companies canvassed by BROADCASTING individual stations fared, within that con- smaller stations, he says, may not have been said that "overall" national farm radio busi- text. often depended on factors such as a included in some buys, unlike better days in ness in 1984 looks like it will end up "slight - station's reach, the size of the market, and which advertisers would "literally buy all ly" ahead of 1983's pace. the principal crop of the area. that they could buy." The reps declined to estimate how much We took three torpedoes amidship" is the On the television side, Bryce Anderson, of the billion dollar-plus national spot radio way Seeley of wMAQ(AM) describes the 1983 of wowT(TV) Omaha, said 1983 was a business is composed of farm dollars or to program. PIK was a one -year program insti- specify the percentage of increase, citing the tuted by the government designed to cut pro- often fluctuating regional and geographical duction and get rid of surpluses. To compen- buying patterns of most advertisers. They sate farmers for not planting a certain note that in 1984 some of their stations wit- amount of their acreage -an estimated 39% nessed dramatic increases in billings while of the country's total acreage -the govern- others have fallen off. ment gave them an equal amount of that crop "Nineteen eighty -four was not the big re- from government stores. "What the govern- covery year we expected," says Bill Alford, ment couldn't know when they instituted the senior vice president and director of agricul- program," says Samuelson, "is that God was tural and state networks for Blair Radio. Al- going to sign up for the program with a ford pointed to two major factors contribut- drought that cut production tremendously." ing to a flat year: widely scattered droughts Although some farmers benefited from in certain regions coupled with a large the PIK program, which gave them crops to amount of PIK money used by farmers to sell, much of that money went into payments pay off existing debt. on outstanding debt, and high interest rates Blair represents 10 National Association further discouraged capital- intensive pur- of Farm Broadcasters (NAFB) member sta- chases. And what the PIK cut translated tions and four state networks. "Sixty percent into, says WGN's Samuelson, was 39% less of our farm radio advertising runs during the seed corn, chemicals, fuel and the like, with WIBW's Kelly Lenz first four months of the year," says Alford. a drought reducing production on top of that. He adds that the majority (60%) of Blair's "Many of the dealers on Main Street, "down" year. "A lot of chemical and seed farm business comes from chemical com- U.S.A., had not very good years," he says, money dropped out when the PIK program panies. which led to a cutback in advertising. was instituted." Some of those advertisers Alford, based in Cedar Rapids, Iowa, also In 1984, with the end of the PIK program came back a little in 1984, he said, with the told BROADCASTING that NAFB has com- and those acres back into production, ad rev- more normal crop production situation. The missioned St. Paul, Minn. -based Rockwood enues have improved generally at their sta- farm implement business, he agrees, just Research Corp. to conduct an attitudinal and tions, agree Seeley and Samuelson. The isn't there. It has so much inventory, he says, qualitative research study of Class IA farm- farm equipment business, especially trac- that a case could be made for the necessity of ers -those who annually gross over tors, has been a notable exception, with rec- its increasing its advertising, but it hasn't. $100,000 -which should help to better de- ord low sales and plant closings characteris- Broadcast revenues are very much depen- fine the marketplace as well as radio's ability tic, according to Seeley. dent on the farm economy, says Kelly Lenz, to reach farmers. The study is planned for According to Evan Slack of KOA(AM) whose WIBW(AM) gets about 40% of its total the first quarter of 1985. Denver, business has been soft, which he revenue from agricultural sales. There was a Advertisers today are spending more time says is "reflective of the economy in general slight decline in ag revenues in 1984, which evaluating their marketing strategy and geo- and the agricultural economy in particular." he attributes to the flat farm economy and in graphic coverage, which is delaying the ac- Business in 1983 was probably a little better part to carryover from the PIK program. Al- tual implementation of the buys, says Gary than 1984 has been, he says. Because he is in though local sales have been fairly strong, Ahrens, vice president and regional manager cattle country, the PIK program did not af- he says, they were not good enough to make of McGavren Guild Radio, St. Louis, who fect his advertising volume as much as it did up for the heavy decline in national sales. serves as the company's farm sales special- others. Lenz points out that there are regional fac- ist. "Basically, 1983 was the pits," says Jim tors affecting those sales. "There aren't as Ahrens said he is "cautiously" optimistic Gustafson, general sales manager, WHO(AM) many products available for wheat as there that 1985 will be a better sales year than Des Moines, Iowa, which receives more are for corn or soy beans," says Lenz, "so 1984, citing the likelihood of several new than 30% of its revenues from ag advertis- when it comes to budget cutting time for product introductions in the crop chemical ing. He says 1984 numbers are showing national advertising, we might be dropped field. Ahrens also said he sees a renewed marked improvement, including a slight up- out of the program on the basis of acres [for] interest in advertising among animal health turn in local sales. "It would have been much someone in Iowa or Illinois." An irony of the product companies. McGavren Guild Radio improved," he says, but the fourth quarter strong local sales, points out Lenz, is that represents 28 NAFB member stations as was "disappointing. We are looking for the some of it has been for the sale of farm prop- well as the Southern Farm Network in Ra- first half of 1985 to be very strong," he says. erties. But that's self- defeating advertising leigh, N.C. Orders for 1985, relative to the whole farm he says, since a farmer selling out is no long- Loyd Senn, director of agricultural devel- climate, are "handsome, with surprisingly er a farm listener. opment, Torbet Radio, Lubbock, Tex., pleasant increases in budgets .... We may On the national radio side, market -by- agreed with Ahrens that advertisers today not be typical," points out Gustafson. With market spot sales and regional network buys are "fine- tuning" their marketing strategy its three -and -a -half hours of farm program- are the primary ad vehicles for companies in and targeting in order to find the best area to ing a day and its signal strength -it's a 50 kw delivering their message to the agricultural move the most product. clear channel-WHO is one of the few to community. Chemical firms (the largest sin- The second quarter has become very

Broadcasting Dec 17 1984 cn FARM BROADCASTING strong over the past several years, he says. cultural Network. credits them with 75% of total ag billings), However, in 1984, Senn says there seems to Dollar figures for national agricultural ad- are "loath to give out information, so you be more business activity in the third quarter vertising revenues in television are almost as have a problem in getting an accurate fix on than during the same period in previous difficult to pin down as those for radio. What expenditures." years. "Our two best months were March executives of two major rep firms dealing in Blair's 1984 television ag business was up and April, but May through July stayed rela- agricultural television advertising do agree 13% -15% in 1984 over 1983, says Giltner, tively strong," he said. Senn says he isn't on is that the Broadcast Advertisers Reports which he attributes in part to increased acre- very optimistic that there will be a signifi- estimates are vastly understated. Jim Hunt, age planted since the end of the PIK pro- cant turnaround in farm advertising in 1985: director of market development, Midwest, gram. "It's still a question mark." Torbet Radio rep- for Katz Communications, who cites a 1983 As to the connection between ag adver- resents 20 NAFB member stations and four BAR report of approximately $18 million, tising and the farm economy, Giltner points regional networks. responds with his own projection of $50 mil- out that Blair's billings were up 8% or 9% Advertising time sales for Katz Radio lion, and estimates that Katz alone gets in 1983 over 1982. The advertising dollar were fair through the end of the third quarter, about $20 million in advertising. Dick stayed up in '83, Giltner says: "It could but the fourth quarter has been flat, adds Giltner, vice president, director of agrimar- have been better," but it didn't show the Glenn Kummerow, vice president and direc- keting, Blair Television, Chicago, who precipitous decline that might have been tor of agricultural services, Katz Radio places Blair's TV ag dollars in the $20-mil- expected. Group, Chicago. Kummerow says he is lion range, has heard estimates for in- Hunt says 1984 television business in- "cautiously" looking for a slight upturn in dustrywide totals as high as $70 million, but dustrywide was very good, even though the farm business in 1985. feels the figure is actually more like $30 farm economy has not markedly improved. He also observed that the business climate million -$50 million. Why such a discre- He estimates the increase over 1983 at 20% is changing among the agricultural advertis- pancy? A common footnote -and one vol- to 25 %. But due largely to the PIK program, ing community, with companies carefully unteered by both Hunt and Giltner-cited to he says, 1983 was a down year, so that the reevaluating all media in order to more effi- BAR estimates is that they are based on the business "was just making up for last year. If ciently allocate their ad dollars. "Once this is top 75 markets -most of which aren't agri- the farm economy had been better in 1984," done, radio should gain because of its effec- cultural markets-and not the markets says Hunt, "business would have been astro- tiveness and efficiency," says Kummerow. where the bulk of advertising dollars go. An- nomical. " The farmer is still struggling. He's Kummerow oversees farm sales for the other problem identified by a number of in- paying off his debt at high interest rates, entire Katz Radio Group, which comprises dustry analysts is a problem of terms: the points out Hunt, "and prices aren't what the Katz Radio, Christal Co. and Republic Ra- difficulty in determining what qualifies as farmer had hoped they'd be." With the value dio. The company currently services a total agricultural advertising. Is a campaign in of the dollar so high overseas, export busi- of 40 NAFB stations (33 with Katz and sev- Iowa for a new Ford truck automotive or ness is also weak, he adds. "The equipment en with Christal) in addition to a number of agricultural? Another problem, according to manufacturers are suffering tremendously," regional networks such as the Texas State Giltner, is that some of the heaviest adver- says Hunt. "The first clients to drop out," Agribusiness Network and the Kansas Agri- tisers, the chemical advertisers (Giltner says Giltner, "are the farm implement deal-

WE ARE OPTIMISTIC ABOUT THE FUTURE OF AMERICAN AGRICULTURE

Agriculture is changing - we are confident it can change for the better. Everyone has heard about the problems affecting farmers and ranchers. We're the Farm Bureau and we are working on the solutions.

You can keep on top of all the national news about food and agriculture with American Farm Bureau Federation B-oadcast Services. NEWSLINE: a daily, toll -free radio feed. INSIGHT: a 90- second, issue -oriented daily commentary. TV NEWS SERVICE: documentaries, videotape library and newsclips. COMPUTERIZED NEWS SERVICE: computer to computer farm news.

CONTACT: Broadcast Services, American Farm Bureau Federation 225 Touhy Ave., Park Ridge, Illinois 60068 (312) 399 -5854

Broadcasting Dec 17 1984 Warmest wishes for the holiday season. Health and happiness in the new year. From your friends at Blair. BLAAN TELEV/S/OH .0 FARM BROADCASTING ers, the tractor companies, the combine uments available to the public. As to the well -researched, informative stories. dealers, the big ticket items." necessity of filing freedom of information The sponsor relationship is a hindrance to act requests, he says, "Go ahead and ask for some types of reporting, says Hawkins, but something first; a lot of times they will give not to in -depth reporting. When asked what The Role Of Farm Reporters it to you out of courtesy." He cites a report he he would do if a sponsor were being investi- obtained from the Inspector General's office gated, Hawkins answered that "in an in- At the NAFB's convention in Kansas City, in the USDA for a story on the Soviet grain stance where people perceived me as repre- Mo., Nov. 8 -1I, a session titled "Investiga- embargo. "It's rather lengthy, rather boring, senting a certain commercial identification, tive Reporting: Does it Fit in Farm Broad- but it's everything you always wanted to I would turn it over to someone else on the casting?" dealt with the role of the farm know about the Soviet grain embargo, and it staff. The number-one product in farm news broadcaster as reporter. According to Steve was free, there for the asking." is credibility," says Hawkins. He feels that Weinberg, a consultant with Investigative A farm broadcaster who by his own ad- overreporting a story damages credibility Reporters and Editors, University of Mis- mission hasn't done a lot of investigative more easily than underreporting. "Investiga- souri, Columbia, investigative reporting is a reporting, Rich Hawkins, of KRVN -AM -FM tive reporting plays a very small part in day - term many people don't like, including a lot Lexington, Neb., also feels there has to be a to -day farm news," concludes Hawkins. "It of investigative reporters, who feel that to a place for investigative reporting. But as the can be a very important part when the time certain extent every reporter is an investiga- "devil's advocate" in the discussion, he tried arises. But the time to go forth and seek the tive reporter, trying to discover the truth and to "point out some of the road signs along the truth is not just because it's Tuesday, but present it accurately. "But it's a term we all way." He says that farm broadcasters do because an event has occurred that needs to have to live with," he said, offering "in- more investigative journalism than they real- be investigated further." depth" reporting as a better term. ize. "If you're doing more than ripping and Other farm broadcasters also gave their According to the session's moderator, reading the news," he says, "you're starting opinions on the issue: Kelly Lenz, WIBW-AM -TV Topeka, Kan., to exercise the same kinds of judgments that many farm broadcasters have shied away investigative reporters use." It is a question Ralph Seeley of wMAQ(AM) Chicago be- from investigative reporting. "We don't do of degree he adds, describing the image of lieves investigative journalism definitely has it," says Lenz, "and for a variety of rea- the investigative reporter as someone with a a place in farm broadcasting. "1f there's an sons." One, he says, is time. A one -man plaque identifying himself as such who if he issue that needs redress, if a farmer is creat- shop may not have the time. In other cases, doesn't turn in an investigative piece a week ing a pollution problem for example," he he adds, some in -depth reporting may in- doesn't get paid. "We see some of these peo- says, "you're going to hear about it. And we volve a client, and "that's a situation that ple in journalism," says Hawkins. "I am of- will report both sides of the issue." A lot of needs to be considered." fended by the kind of reporting where you people see investigative reporters as antago- Dan Modlin, from the Indiana Rural Ra- have people sitting next to the secretary of nistic reporters, says Seeley. "We're not. We dio Network, New Palestine, Ind., is a mem- agriculture in a plane seat listening in on his do have a bias toward the farmer. But every ber of IRE and an advocate of in -depth re- private discussions." farm broadcaster works to get the trust of his porting. Although he does not suggest that Hawkins's biggest concern was that, with audience, and you can't get their trust if you every farm broadcaster become an investiga- 10 to 15 stories within a five- minute news- don't tell the truth." tive reporter, and is quick to point out that cast, farm broadcasters shouldn't be expect- Tom Watkins, director, agribusiness pro- "it's not all the glamorous cloak and dagger ed to "reinforce every one of those news- graming, WIMA(AM)- WIMT(FM) Lima, Ohio, stuff," he feels there is a lot farm broadcast- casts." He feels the wire services have a is new to farm broadcasting, having been a ers can learn from investigative reporters. major role to play, because they are paid, he news director at the stations since 1966. The He points to the number of government doc- says, to provide timely, understandable, stations were having trouble keeping farm broadcasters, he says. They were all going to better jobs, but the attrition rate had the The farm community and advertisers asking government connection whether the stations had a commitment to farm broadcasting, so the general manager The United States Department of Agriculture distributes programing on plans and asked Watkins -whose news operation had policies of the department and consumer information to stations across the country been voted most outstanding in Ohio three both by tape and, since Oct. 1, via satellite (Westar IV). USDA provides background times in the last three years-to put those information and taped features to farm broadcasters, as well as providing taped credentials toward farm programing. Com- programs and news services to stations without full -time farm broadcasters. paring broadcast journalism to farm journal- Among the programs targeted specifically to the farm community is a radio series, ism, Watkins feels that farm broadcasters Agritape Farin Program Report, updating policies and programs of the department should not necessarily be advocates for the and aimed at the farmer and the agribusiness sector. USDA sends out 2,000 tapes a farmer, although he feels that a lot of farm week to radio stations. Paralleling that report on the television side is the series, broadcasters feel that "if it's good for the Down to Earth, which consists of five, three -and -a -half- minute segments a week, farmers, it's good for broadcasting." Bal- sent to 75 stations. ance is needed, he says. "You have to decide Also on the radio side, there is a daily call -in news service that receives 100 -115 whether you're an advocate or a journalist." calls in each 24 -hour period. Although it is called the Radio News Service, some He agrees with Seeley that credibility is the television stations use it as well, with a voiceover and picture, of the secretary of key, and that it comes from telling both Agriculture, for instance, to go along with an actuality. sides. "I can't say: 'Gee, I can't write this One of the department's more popular services, according to James L. Johnson, bad story about Ford tractors because they are head of the USDAs radio -television division, is Instant Networking, in which a promi- a big advertiser.' " Since he took over as farm director in August 1984, Watkins says, nent figure in agricultural affairs, often the secretary of Agriculture, will hold a half - there are more farm stories in regular newshour telephone press conference from the USDAs Washington radio studios. Ac- casts. He says some broadcasters still feel, cording to Johnson, a teleconferencing firm in Chicago provides the interconnect erroneously, he insists, that the place for that can handle to 19 farm broadcasters. The 'network of up stations participating is farm news is only in farm broadcasts. Final- to the matter tailored subject of the conference. For example, if if is on dairy farming, ly, he says, there shouldn't really be a differ- the participating broadcasters will be from predominantly dairy areas of the northern ence between a farm director and a news states. Some participating stations run the program live, while most tape it, some director. The best way to approach farm tailoring it to their markets by dubbing in their own voices asking questions actually broadcasting is "as a journalist fairly report- asked by others. ing both sides. And let the cow chips fall where they may."

Broadcasting Dec 17 1984 THINGS SWITLERE

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FCC to address question of Intelsat competition

Commission to launch inquiry and a notice of inquiry and proposed rulemaking for separate systems-Orion Satellite rulemaking to seek comments on on the issue to obtain the views of interested Corp.'s-was filed in March 1983. executive branch recommendation parties. The commission -which will be acting as The secretaries of State and Commerce the Intelsat board of governors winds up its The drama of the developing change in U.S. urged the commission to invite comments, in quarterly meeting in Washington -will also international communications satellite poli- notifying Chairman Mark Fowler of the make available for review by those who cy moves to the FCC this week. The execu- President's determination -and of the re- wish to comment a small collection of sig- tive branch has spent almost two years ex- strictions they felt should be imposed on au- nificant documents on the issue. They will amining -and quarreling over-the foreign thorizations of separate systems. The com- include the President's determination, letters and domestic policy implications of whether mission is not expected to propose a rule, as between Secretary of State George Shultz the U.S. should international it authorize sat- would normally in a rulemaking proceed- and Secretary of Commerce Malcolm Bald- ellite service apart from that provided by the ing. Rather, questions will be posed as to rige and from them to Fowler expanding on International Telecommunications Satellite whether such separate systems would corn - the President's terse statement and, possibly, Organization. Now that President Reagan ply with U.S. policy and the .legal con- a press release from Commerce's National has determined that separate systems are re- straints contained in the Communications Telecommunications and Information Ad- quired in the national interest (BROADCAST- Act and the Communications Satellite Act of ministration providing further amplification. ING. Dec. 3)-provided steps are taken to 1962. As one commission staffer noted, A memorandum of law prepared by the State assure the continued viability of Intelsat - "We've had a lot of time to think up ques- Department will also be made available. the FCC on Wednesday (Dec. 19) will issue tions." The first of five pending applications For the most part, the documents reflect a determination to limit the services separate systems would be permitted to provide as a M'Ig.@hheOHtM'Ie@h means of assuring Intelsat's continued viability as the single global satellite system. For instance, the Shultz- Baldrige letter to No cause. In order designating RKO General Inc.s W IBO-ry Memphis for comparative Fowler says separate systems should be per- hearing with 13 mutually exclusive FCC has applicants, rejected petitions to deny by mitted to offer the sale or lease of transpon- group of area viewers and National Citizens Committee for Broadcasting and others ders only for service that is not interconnect- alleging that station's employment and practices policies violated equal employment ed with public- switched message networks. opportunity guidelines. FCC said there was no basis to specify EEO issue. FCC also (That would prevent the provision of inter- declined to specify issues on allegations of news supression and violations of fairness national public telephone service, which ac- doctrine and personal attack rules. counts for 75% of Intelsat's revenues.) It Cable order out. FCC last week released rulemaking aimed at implementing Cable says grants should be conditioned also on Communications Policy Act of 1984 (BROADCASTING, Dec. 10). Comments are due Jan. foreign parties consulting with the U.S. to 14; reply comments are due Jan. 29. coordinate the systems with Intelsat under Article XIV(d) of the Intelsat Agreement "to ensure technical compatibility and to avoid Bliley on dial -a -porn. Representative Thomas Bliley Jr. (R -Ua.) has asked FCC to take significant economic harm." The legal another crack at coming up with rules aimed at preventing children from gaining access memorandum provides the basis for that to pornographic telephone services. In letter to FCC Chairman Mark Fowler, Bliley condition, accepting Intelsat's broad view of suggested that FCC consider rules requiring callers to present secret code numbers to what constitutes public telecommunications get access to dial -a-porn recordings, approach suggested by Court of Appeals in service and thus requires coordination under Washington. Responding to legislation introduced by Bliley, FCC did come up with rules XIV(d). aimed at restricting that access, but appellate court said those rules violated First What's more, Baldrige, in a letter to Amendment (BROADCASTING, Nov 12). Shultz with a copy to Fowler, indicates ad- O ministration concern with two issues bearing Granted, atter all. Reversing decision by administrative law judge, FCC Review Board on Intelsat's ability to compete. It says the has granted application of Rainbow Broadcasting Co. for new UHF Won channel 65 in White House has directed the two depart- Orlando, Fla., denying mutually exclusive applications of Metro Broadcasting Inc. and ments to examine the scope of Intelsat's pric- Winter Park Communications. AU Walter C. Miller had disqualified Rainbow for alleged ing flexibility and to make clear their posi- misrepresentation over station -role proposed by one of its principals. Judge then found tion on international carriers' direct access to Metro better of two applicants remaining. Board, however, said Miller erred in Intelsat. disqualifying Rainbow; board said it could find no evidence that Rainbow had willfully Baldrige noted that Intelsat "generally re- intended to deceive, mislead or conceal. Board then found Rainbow preferred on slight quires uniform pricing for each service." integration preference over Metro. Rainbow is partnership 85% owned by Joseph Rey, (Intelsat officials say the agreement always with remainder held by two others. At time of initial decision, Rey was vice president requires such pricing to ease the cost burden sales for wozLITV) Miami. None of Rainbow's principals had other media interests. on developing countries located on "thin O routes. ") Baldrige said artificially inflated prices on busy induce In protest. Representative Mickey Leland (D-Tex.), member of House Telecommunications routes could "ineffi- cient new that Subcommittee, was arrested while demonstrating outside South African Embassy in entry by systems" and Intelsat have the meet Washington. Leland spent night in jáil, was released following day and was not charged. should flexibility to competition, "as long as the it He is one of several House members who have been arrested for participating in protest prices charges cover its costs." as part of Free South Africa Movement. In New York, Percy Sutton, former Manhattan As for the borough president and chairman of Inner City Broadcasting, was arrested outside South second issue, Baldrige said per- African Consulate. mitting users and carriers other than the Communications Satellite Corp. -which

Broadcasting Dec 17 1984 RR THE AWESOME BEGINNINGS It all began even before the pilot. AMERICA caught on with unprecedented speed. And within one week it has been cleared in 15 of the top 20 markets, and over 45% of the U.S. It's an all-America sweep, now's the time to buy.

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Source: Arbitron, Oct '84 v5. Oct elaboration of the "balance" officials say is countries' frequently heard demand for tage of new opportunities while retaining the required between the maintenance of a guaranteed access to the geostationary orbit. best of the existing institutions." It also says strong Intelsat system -which the U.S. That demand is expected to be heard again at that, "whatever the U.S. decides, Intelsat played the lead role in creating 20 years the World Administrative Radio Conference faces growing competition from the prolif- ago-and U.S. economic interests, which, on space systems to be held next summer in eration of national and regional satellite sys- the paper says, requires recognition of the Geneva. tems." changing international communications (Additional recognition of Intelsat's im- The paper also makes clear that what is marketplace and the encouragement of inno- portance to U.S. foreign policy interests was important for the U.S. in the matter of sepa- vation in satellite technology. indicated last week in the draft of a report by rate systems is the manner in which its The stakes are high, the paper says: "the the SIG on proposals for strengthening U.S. deregulatory policy is expressed in the inter- character of the noncommunist -world corn - communications aid programs for develop- national arena. One element of U.S. policy munication links, the future use of the radio ing countries. The draft cites Intelsat's "ag- the SIG report says supports U.S. foreign spectrum for space services, billions of dol- gressive" measures recently, particularly policy goals is an emphasis, "whenever fea- lars in equipment purchase, and Soviet pene- through its VISTA program, to make tele- sible ...on free enterprise, competition and tration of the Third World. An underlying communications services available to re- free trade, with full recognition that provi- issue is the extent to which additional sys- mote areas of the world, and adds, "It is in sion of international communications and in- tems will improve rather than hinder interna- the U.S. interest to see such services grow." formation services are joint undertakings tional communications -and their effect on It recommends that U.S. representatives to among sovereign nations requiring mutually U.S. foreign policy." Intelsat continue to support greater access to acceptable agreements to accommodate dif- The paper says Intelsat has served the the Intelsat system on the part of developing fering national policies." U.S. and the world well. Its uniform pricing countries.) That language reflects concern expressed system reflects the political interest of west- On the other hand, the paper says "there is in the foreign policy paper about developing ern countries in assuring communication an irreversible tide in the direction of coexis- countries' reaction to reports the U.S. was with the developed as well as the underde- tent separate national and regional satellite considering authorizing the establishment of veloped world. It has facilitated business ex- systems." It mentions Arabsat, which serves separate systems. The statements expressed pansion and created a large market for U.S. Arab countries, and Eutelsat, serving Eu- fear that a significant diversion of traffic industry. It has retained the loyalty of virtu- rope, as well as Canadian and U.S. satellites from Intelsat's Atlantic region would force ally all countries against the efforts of the providing transborder service. It also notes the global system to raise its rates world- Soviet Union -sponsored Intersputnik to ac- that France, in Telecom, and the United wide-and were linked to the view that "the quire members outside of its bloc. (The pa- Kingdom, in Unisat, scheduled for launch in single global system" described in the Intel- per war notes that "a substantial weakening 1986, have systems capable of trans -Atlan- sat Agreement bars the existence of virtually of Intelsat as the dominant global communi- tic as well as domestic service. Such sys- any independent system. "This is clearly not cations system" could aid Soviet efforts in tems, the paper says, do "not preclude a the case," the paper says." It notes that non- that regard.) And it offers countries lacking single global system that would provide an Intelsat systems providing international ser- their own domestic satellites access to space essential core for international communica- vice already exist and were coordinated with communications-a fact, the paper says, tions in the 1980's and beyond," adding, Intelsat. "Regardless of the final U.S. action that could ease the intensity of developing "The issue has become how to take advan- on the pending FCC applications," the paper

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And Almi has packaged 19 She's A Lady demo tape and AI4SJ TELEVISION® The Almi Building 1585 Broadway New York, NY 10036 (212) 315 -8650 says, "we must continue to face the prob- defendant, says he does not have the lems arising from this misunderstanding of $3,002,000 the jury has directed him to pay the privileges as well as obligations of mem- NBC. But he has not given up his fight: His L.A. sheriff seeks bers under the Intelsat Agreement." lawyers have appealed to the U.S. Court of Intelsat's Colino has called on the U.S. to Appeals for the Fourth Circuit. different channel discuss with its Intelsat partners its emerging LaRouche filed a sworn statement in the policy on separate systems and its implica- district court asserting that his assets total He says FCC's proposed reallocation tions for the world organization. He has sug- $5,000-$3,700 in cash, some guns and of ch. 19 will cause interference gested the meeting of Intelsat's ultimate gov- other personal possessions. NBC lawyers, and suggests reallocation of ch. 16 erning board, the Assembly of Parties, to be referring to an apparently luxurious life held in January in Washington as a forum style -LaRouche lives on what the lawyers The Los Angeles county sheriff has struck and time. However, a State Department offi- characterize as "a multimillion -dollar es- again. cial last week said that appears to be out of tate" in Virginia -say they intend to attempt This time he is asking the FCC to consider the question. He said the U.S. would not be to collect the judgment. And U.S. District letting him use UHF TV channel 16 for pub- prepared for such a discussion until its poli- Judge James C. Cacheris has twice refused lic safety purposes. cy was finally in place. And among the to block NBC's effort unless LaRouche posts At the sheriff's prodding, the FCC already pieces still to be included, he noted, were the a surety bond for $3 million, which would has proposed to reallocate ch. 19 for his use decisions to be made by the FCC in response cost LaRouche about 10°tí. LaRouche's law- (BROADCASTING, Oct. 1). But in a filing at to the executive branch documents and the yers say he cannot raise that much money. the FCC, the sheriff has noted that his own comments it receives in its own proceed- As a result, NBC's attorneys are free to tests indicate his use of that channel may ing. proceed with their collection effort. The ap- cause "perceptible levels of interference" to peal would not block that. the reception of channel 18 (on which LaRouche's troubles began when he sued KSCI[TV] San Bernardino operates) on "cer- LaRouche says NBC for $150 million, contending it libeled tain" TV sets in the county. The sheriff in- he can't pay him on two programs -Nightly News, on sisted that the "heart of the problem" are sets Jan. 30, and a First Camera, on March 4- that he says have poor channel selectivity libel judgment that said he and his followers had threatened characteristics. Nonetheless, he has pro- and intimidated reporters and had threatened posed that the rulemaking be modified. "Be- He says in court papers his to kill President Carter. The jury found no cause the interference to channel 18 may, in assets total $5,000, far below merit in the complaint. But NBC had coun- some areas and on some television receivers, $3 million jury awarded NBC tersued, contending that LaRouche follow- be greater than originally anticipated, the ers had attempted to frustrate the network's commission should now ...widen the in- Lyndon H. LaRouche, the right -wing presi- planned interview with Senator Patrick stant proceeding to encompass the channel dential candidate who had sued NBC for li- Moynihan (D -N.Y.) by impersonating net- 16 alternative," the sheriff said. bel but was found by a federal court jury in work reporters and a Senate aide. The jury The reallocation of channel 16 would Alexandria, Va. to be a more appropriate awarded NBC $3,002,000. seem to raise additional difficulties in what

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For sixty years, the Republic eagle spread its proud wings for the likes of John Wayne, Roy Rogers and Gene Autry as they blazed their way into movie immortality. These action movie classics -well over a thousand -have been such a valuable part of NTA that they've become family, joining "Bonanza", "High Chaparral", "Get Smart" and other television favorites. This family entered the 80's with bold new plans, new blood and a new strength that is best symbolized by the courageous and magnificent eagle. So, with a mighty flap of wings and a cry of triumph, NTA has become Republic. You'll be seeing this picture another thousand times, or for the next sixty years, whichever lasts longer.

Republic ¡ Pictures Corporation Bud Groskopf Art Gross, Dick Jolliffe, Barry Bernard, Murray Oken, Tony Dwyer, Terez Kiely, Bill Pastuch At NATPE, 630 O'Farrell Street already has been an awkward and controver- The sheriff further noted that KPWR-TV Ba- sial proceeding. In an initial decision, an kersfield, Calif., operates on ch. 17. "Here, Report: FCC administrative law judge awarded that however, preliminary evaluation indicates to urge channel to California Broadcasting Corp. for that because of the distances involved there increase in U.S. a new TV station in nearby Ventura. That would be no adverse impact on channel 17," proceeding has been referred back to the the sheriff said. communications aid AU by the Review Board for further consid- "It is premature at this point to determine eration (BROADCASTING, Sept. 3). which of the available alternatives should be to other countries In his filing, the sheriff contended that the followed to meet the sheriff's needs," the The Senior Interagency Group for communi- commission could reallocate channel 16 sheriff concluded. "The only thing that is cation and information is considering a draft without dislocating existing TV service certain is that one of the two alternatives [use report recommending that the government (since none is currently on the air). He also of channel 16 or 19] must be adopted to meet step up considerably its communications aid alleged that no grant for the channel has been the need so clearly recognized by the corn - to developing countries. made and that nothing, therefore, would mission in its notice." The draft, prepared by a working group stand in the way of the commission getting In a companion filing, the sheriff has sug- chaired by the Agency for International De- the winner of the proceeding for channel 16 gested that the commission furnish parties velopment, says that the National Security to use channel 41 instead, which he said had 30 days to comment after modifying its no- Council should issue a policy statement fo- recently been assigned to Ventura for TV. tice of proposed rulemaking. cusing attention on the importance of international telecommunications development and that the level of assistance should be increased (although it makes no specific recommendation) to reflect that NSC mandate. It also says State's Office of Coordinator for International Communication and Informa- tion should be used as a mechanism for co- "THREE'S ordinating interagency response to the NSC guidelines. COMPANY" The report, requested by the NSC, under which the SIG's specializing in different areas of government operate, stresses the KNOCKS OUT THE ideological and economic importance to the U.S. of international telecommunications development. It says that "information is a COMPETITION IN basic resource without which full participation in today's world is impossible" and that it is "destabilizing to allow the world to re- NEW YORK. main separated into two groups of countries: a small group that is information rich, and a large group that is information poor." As for the economic implications of telecommunications aid, the report notes the U.S., for the first time this year, is importing With a 10 rating and more telecommunications equipment than it 22 is exporting, and that the U.S. International share, THREE'S Trade Commission projects a continuing COMPANY is a knock- trade deficit in that field, one that will reach out winner for $3 billion annually by 1995. Since U.S. de- WNEW in the -F velopment assistance, direct and indirect has M over the years improved overall U.S. ex- 6 -6:30 PM time ports, "there is a strong case... for strength- slot. ening the relationship between public and Its rating private- sector efforts in Third World communications development." tops its closest Among the weaknesses the report cites in competitor by current U.S. efforts to provide developing a full 43 %, and countries with communications aid is what it says is the lack of sufficient coordination it wins every key among the U.S. agencies involved. While demographic. the report says implementation of NSC poli- Not only that, it cy statements should remain within each agency, State's coordinator's office would be improves its own an appropriate location for a coordinating lead -in by 3 rating mechanism "to facilitate interagency re- points and 245,000 sponse to the NSC guidelines." Another weakness discussed is the lack of homes! coordination between private and public sec- SOURCE. REPORT. ARB OCT. '84 tors to deal with the issue. It recommends the establishment of a task force of representatives of both sectors to study ways the government can assist private enterprise to make THE AUDIENCE investments in developing countries' communications activities. The draft is subject to further revision in light of comments by SIG members still be- POWERHOU ing filed. But the finished report is expected From D.L. TAFFNER SYNDICATION ate 2 ..rs 8o ICI93 á9t latsj°593 Rt3) 9aß i --1144 to be completed by the end of the month.

Broadcasting Dec 17 1984 7g We deal with 45,000 songwriters so you doñt have to.

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'1 Wherever there's music, there's BMI. 1984 BMI Barris back $1.98 show." Contributing to the demand for game - Floors 'em. In a major switch from its in the game show and other product, Barris said, are the past policy, Paramount Television Domes- continued growth of independent television tic Distribution will move out of San Fran- After four -year slowdown, company stations, the anticipated growth of low -pow- cisco's Fairmont hotel and take exhibit famous for game show production er television and a change in attitude among space on the floor of the Moscone Center and syndication returns, citing cable networks, which he said would not there at the upcoming NATPE Internation- growth of independent stations, previously take product that had been syndi- al conference, Jan. 10 -14. Paramount, change in attitude by cable and cated or had appeared on the networks. which has signed up for 2,000 square anticipated growth of low -power TV In response to a question about the dollars feet, brings the number of Moscone ex- and cents of a new game show, Granoff said hibitors to 200. Paramount joins Orion, Ban-is Industries Inc., once pre-eminent that The New Newlywed Game has so far ITC, TPE, Cannon, Katz and Petry as among game show producers, is back after a garnered $7 million, including sales in all those who have left the Fairmont for the four -year layoff. Chairman and Chief Ex- five top -markets, out of an expected $13 exhibit floor. To date, 13 distributors re- ecutive Officer Chuck Barris and President million- to -$15 million. Barter advertising main at the Fairmont, including Columbia and Chief Operating Officer Budd Granoff sales should bring total revenue from the Pictures Television, 20th Century Fox and spoke about their plans last week to the New show to $25 million- to -$30 million by the MCA -TV York Society of Security Analysts. end of 1986, of which 70% should be profit. In the late 1970's, the program schedule Most of the roughly $8 million in costs planned for syndication, Barris's Wacky was full of Barris shows, including The would be for sales (both syndication and ad- World of Television, ran afoul of union rules Gong Show, The Newlywed Game, The Dat- vertising) with about $2.2 million in produc- and rights payments, Barris said. ing Game, $1.98 Beauty Contest and Three's tion costs (for 175 installments, 85 of them If all goes well Granoff said 1985 earnings A Crowd. But beginning in 1980, the com- repeats) coming in next. Those calculations per share should quadruple those of the year pany halted production on the shows, citing presume a minimum eight rating (guaran- ending May 31, 1984, while 1986 should an over-supply of programing. Since then, it teed for those buying barter spots) and clear- increase again by two or three times. "1987 has gained most of its income from invest- ance in markets serving 80% of television should be the banner year," he added. ments made with previously earned money. households. At least one big difference between the Revenue in fiscal 1981 -84 hovered at one There were other projects mentioned at old Barris Industries and the new Barris In- tenth the 1979 and 1980 levels of over $30 last Monday's presentation. Barris said it is dustries is that the syndication and advertis- million. The company obtains extra income likely that a new version of The Dating ing will be handled by a subsidiary formed in from its 27% ownership of Ply *Gem Indus- Game would be ready for syndication in October, Bel -Air Program Sales, rather than New tries, a York -based manufacturer of 1986 -87. Four game shows, Physical, Peo- by outside distributors, as was previously wood and other products. ple Poker, Family Olympics and Mon - the case. The change should lower distribu- Within the past year, Granoff, formerly eywords, are being readied and Barris said he tion costs from 20 %- to -30% to 10%. vice executive president, rejoined the com- hopes that one of them is picked up by the Another difference this time around is that with pany along several other production ex- networks. He is also developing Missing, Barris will no longer MC any of the shows. ecutives. which Ban-is said would be about "locating The New Newlywed Game will be hosted by The New Newlywed Game is now a "firm people and reuniting them with their rela- Bob Eubanks and the other programs by go" for first -run syndication in the fall of tives or loved ones." He envisions the show somebody "wilder and woolier," said Barris, 1985 and the company is at work on a hand - might run at night during the summer who told the audience, "I've grown older full of other projects. Barris Industries ex- months. A part- outtake, part-live show and more staid." O pects that 75% of its revenue for the year ending May 31, 1985, will come from syndication, compared to 48% in 1984 and 28% in 1983. Push for `PM Magazine' "Several people thought the shows were canceled then because I was sensitive about In effort to boost syndicated that PM is forever," explained Edwin T. criticism of the programs," said Barris. program's image, Group W Vane, president of Group W Productions, "This is not true." Whatever the reasons for dedicates $1 million to "and do it in a dramatic way so that there the cancellations, the stated reasons for get- promotion and to production would be no further questions about Group ting back into production is increased station of local segments by stations W's commitment" to the show. demand for product. As Granoff tells it, the According to Group W, the mandate company has seen re-runs of shows such as Group W Productions, to counter what it comes from the top: Daniel L. Ritchie, The Newlywed Game and The Dating Game says is a misconception in the marketplace chairman of Westinghouse Broadcasting and "obtain better ratings than first -mn shows." that PM Magazine is fading in the ratings, Cable Inc., describes the company's backing Currently, about 10% of the library of 4,000 has launched a $ I.2 million campaign to re- of PM as "deep and far out." Said Ritchie, shows is being shown, he said, bringing in vitalize the show's image and beef up the "my feeling is that if done properly, PM $6.5 million. funds it makes available to stations in the Magazine ought to be as evergreen as the As an example of how well the shows cooperative for advertising, promotion and news. And that looking down the long run, have done, he cited a request by WOR -TV production of local segments. The campaign in competing with other technologies, satel- New York, which wanted to move at least follows extensive research commissioned by lites and so forth, this is a place where local one of two Barris re-runs from the current Group W Productions to investigate atti- stations can do something unique which oth- afternoon slot into prime time access. An- tudes of viewers and television station ex- er forms of delivery really can't do. So it other customer, USA Cable Network, which ecutives about the granddaddy of syndicated gives us a special niche." currently runs The Gong Show, has called access shows. Group W executives dispute that PM's and asked to double -run the show, for which The "million dollar commitment plan" is average ratings have slipped, although they the company will receive $250,000 plus an all -out effort by Group W management to do not deny that in some markets the ratings 40% of advertising revenue. "Three days affirm the company's "total commitment" to have declined, where it was rescheduled out- ago, they also called us and asked about the the show. "We want to reassure the stations side the access time period for which it was

Broadcasting Dec 17 1984 Oh, Great Seer! My station's programming is on the skids. My films have no action, no love, no stars! What do you see in my future?

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444 Madison Avenue, New York, NY 10022 (212) 355 -7070 Harvey Reinstein, Vice President, Syndication Sales VISIT US AT NAIPE, 840 MARKET STREET designed or because of a weak lead -in. To According to Vane, the research yielded minutes. substantiate claims of the show's longevity, three principal sets of findings. The first George said Group W is also holding re- Group W executives point to the perfor- concerned the "general environment" of the gional production workshops where produc- mance of PM on Group W -owned stations: show; the second, what stations executives ers and program directors from PM stations in access at 7:30 during the November are looking for, and third, what viewers are from around the country come to learn about sweeps, it won the time period in four of five looking for. production techniques and to exchange major markets. (The exception is KYW-TV As to "general environment," Vane said ideas. And the addition of an extra consult- Philadelphia, where it came in second to the typical PM viewer is female, better edu- ing producer, George pointed out, will cut Wheel of Fortune on WPVI -TV.) At KPIX -TV cated and comes from a dual- income, two - the number of stations to which each con- San Francisco, where PM was born, the career household. In larger markets, Vane sulting producer is assigned down to 10 show is still number one in its time period said, "viewers are looking for information, each. after nine seasons. principally, and then they want something Several station executives believe even if Currently, 75 stations carry PM Magazine that is wholesome, exciting and relaxing. In PM shows significant national ratings ero- and all but three carry it in access or prime smaller markets, the emphasis is on whole- sion in the Nielsen and Arbitron books dur- time. Of the 75,21 subscribe to the "national someness first, then information, followed ing the next several weeks, and stations be- edition," a fully edited and prepared half - by excitement and relaxation. That was an gin to drop the show, Group W will keep it hour that does not require local production, interesting finding that we had not expect- on its own stations because of its well - talent or crew. ed." known commitment to local programing. Some of PM's setbacks stem from being Vane said the research found the audience But, George states, PM, perhaps more than dropped in important markets like Miami, wants to be informed on a day -to -day basis any other syndicated show, is only worth the where it aired on WTVJ(TV) until after the what to expect on PM, and that audiences support a station is willing to give it. "We May sweep, and WISN -TV Milwaukee, which are very responsive to promotion for particu- really believe the strength of the show is canceled it in July after its ratings slipped to lar segments, "which means that any partici- local, and in fact, the research bore that the mid -teens. (It was subsequently picked pating station, in order to maximize the au- out," he said. "If the local news runs into a up by independent UHF WCGV-TV for week- dience, must promote the program very problem, you don't cancel it. You work with end airing.) WWI -TV New Orleans also specifically, as opposed to a generic 'watch it. The same is true of a local magazine moved it from daily access to a weekend PM because it's always entertaining.' " show, which this is. The fact that the Group slot. On viewer attitudes, Vane said the re- W stations are totally committed to the show Not surprisingly, Group W executives say search showed what one might expect: view- I think also speaks to the fact that it's going those are isolated cases and are not indica- ers like the "local orientation" of PM and to be around for awhile." O tive of a national trend. In New York on consider it "their show," no matter which WNEW -TV, for example, PM slipped from a 9 city they live in. And general managers, he share in October 1983 to a 5 share in October said, believe PM is "good for the station's CBS structures new 1984. But Group W points out that WNEW -TV image and that it fulfills their obligation for pushed it back a half-hour to 8:30 and made local programing in access time." marketing unit Rituals the lead -in, which has affected PM's And while those findings may reinforce ratings. what general managers and program direc- It forms CBS Productions from tors believed all along, Vane said part of the theatrical films and worldwide reason for the research was to "chart the groups to be headed by Alan Levin; course correctly for the future." As Group W Lund named head of sports and NEW sees it, a large part of that course involves McKenna to be general manager giving participating stations a bigger finan- of East Coast operations Continental cial hand in producing local segments and promoting PM in their local markets. CBS has created a new division in its Broad- Therefore, part of the $1.2 million will go cast Group to expand the production and 55 kW FM towards boosting by 48% the amount of marketing of CBS -produced programing money Group W grants to stations that wish outside the CBS Television Network. The to produce a story of national interest for the new division, CBS Productions, consoli- cooperative but are unable to because of dates the CBS Theatrical Films division and travel expenses or other financial reasons. Worldwide Enterprises international sales Group W is also increasing its co -op adver- and marketing unit and will concentrate on tising budget with stations, according to Bob producing programing for all outlets, includ- George, vice president and national execu- ing domestic and foreign theatrical release, tive producer for PM Magazine. During cable, home video and all areas of interna- each sweep period, he said, Group W shares tional distribution. And, at the same time, the cost of 20 TV Guide advertisements with the Broadcast Group has appointed a new High performance. Offers you high PM stations. And to give more president of its sports division and a new fidelity, dynamic balance, good stereo prominence East Coast vice president -general manager separation, extremely low noise and to the show, Group W is asking stations to of its operations and engineering division. distortion; excellent frequency stability. move up the size of their sweep advertise- Alan Levin, executive vice president, Compact size. Simple installation. Low ments and to help foot the higher bill. Also, power consumption. Available with another consulting producer will be added, CBS Entertainment, has been named presi- fully automatic exciter and combiner bringing the number to five, to coordinate dent of CBS Productions. He will report to control. with stations. The money involved in the James H. Rosenfield, senior executive vice president, CBS /Broadcast Group. Write for brochure on 8178-3 FM renovations is budgeted for the 1984 -85 sea- transmitter son. CBS /Broadcast Group Worldwide Enter- Station executives in the PM cooperative, prises unit was formed in 1981 as CBS Continental Electronics Mfg. Co. however, testify that the "national office"- Broadcast International to sell CBS -pro- Box 270879 Dallas, Texas 75227 as the PM headquarters in San Francisco is duced news, sports and entertainment pro- Phone (214) 381 -7161 called -is more flexible in the stories it will graming to foreign markets as well as to non - accept for the national reel than it once was. broadcast and new technology markets in the C o I.LL/w .1.41 L George agrees with this assessment. "What U.S. CBS Theatrical Films produces about y we've done is settle on a format of varied four to five theatrical titles annually which lengths because there is no one perfect are distributed through Warner Bros. Recent length for any story," George said. Previous- CBS Theatrical productions include 1 kW thru 50 kW AM & FM transmitters and related equipment 01983 Continental Electronics Mfg. Co/5331 ly, all stories submitted for consideration to "American Dreamer" and "Windy City." the national reel had to be six -and -a -half "With increasing demand for product,

Broadcasting Dec 17 1984 IT'S ALL NEW!

IT'S A LIVING

A ratings winner as a network series... Just as strong in off network syndication... The sexy, zany waitresses who dished up laughs to deliver an impressive young adult, female audience will be back in 26 all new episodes produced by the award winning team of Paul Junger Witt and Tony Thomas Available for first run syndication fall of 1985

Golden West Television 5800 Sunset Boulevard P.O. Box 500, Los Angeles, CA 90078 oo/ TWX 910-321 -2928 particularly from overseas and the new media technologies, this consolidation of theat- Advisers tagged. KIDSNET, a computerized database of children's radio and television pro- rical feature films and other production and grams, has named the first of 18 "constituency advisory committees." The broadcasting marketing efforts positions us with more committee will be chaired by Jane Paley, director of community relations for ABC -TV Also product for direct participation in new areas participating will be Joanne Brokaw, vice president for education and community services for of growth," said Gene F. Jankowski, presi- the CBS /Broadcast Group; Rosalyn Schram, director of community relations for NBC; Ann dent, CBS/Broadcast Group. McIntyre, national director of Nickelodeon affiliate marketing and promotions; Lucy Chudson, Levin told BROADCASTING that the forma- director of family programs for Home Box Office, and Stephanie Campbell, program director tion of the new division invites the opportu- at wocA -Tv Washington. More committees are being formed to incorporate advisers from the nity for CBS -produced programing to ap- advertising, noncommercial broadcasting, creative and medical and health industries. pear on U.S. basic and pay cable networks. KiDSNET "grew out of a notion thát regulatory solutions will not solve the problem of insuffi- CBS, like the other networks, is prohibited cient children's programing," said Karen Jaffe, KtosNErexecutive director. Said Lloyd Morri- by law from distributing programing in the sett, president of the John and Mary Markle Foundation (which has contributed $75,000 domestic syndication market. toward research and development for KIDSNET): "We readily blame television for declines in John Eger will continue as senior vice morality and in SATscores without recognizing that even those who deplore television implicit- president, CBG Worldwide Enterprises, ly admire its power as a teacher." overseeing the marketing of a growing inventory of original programing. He will re- Sports since April has been named president manager, operations, East Coast, for CBS port to Levin. CBS said that Worldwide En- of the division. Lund joined CBS in 1977 as operations and engineering division. He is terprises will also continue to conduct vice president of the CBS owned AM sta- responsible for all "East Coast technical fa- CBG's new business development and over- tions. He will report to Neal Pilson, CGB cilities, operations manpower and support see the operation of the Extravision teletext executive vice president for CBS Sports and including the CBS Broadcast Center in New service, CBS Black Hawk Cable, and CBS Radio. York (which includes CBS News, CBS Interconnects. James McKenna, vice president and gen- Sports, CBS Television Network and WCBS- Jankowski also announced that Peter eral manager of CBS Sports, meanwhile, T' He will report to George Shannon, presi- Lund, executive vice president of CBS has been named vice president and general dent of CBS Operations and Engineering. CBS takes another ratings week

CBS -N notched another weekly win in the prime time ratings for the sade, which was picked up by several affiliates. week ended Dec. 9, coming in 3.7 rating points ahead of NBC -Nand Except for the football runover that ranked fourth, All -Star Party 3.1 ahead of ABC-TV The Nielsen numbers gave CBS an 18.3 average honoring Lucille Ball on CBS Sunday night fared best of all the spe- rating and 28 average share, while ABC moved into second place for cials, turning in a 21.7/32 (and tying with Family Ties on NBC) for the week with a 15.2/24 and NBC was third for a change with 14/6/23. eighth place for the week. CBS had six of the top 10 shows, including a 34- minute pro football After that, repeats of Dr. Seuss and Charlie Brown specials on CBS game runover on Dec. 9 that did a 23.6/38 to become the fourth came in 12th and 15th respectively, and an original Barbara Walters highest -rated "program" of the week. NBC had three of the top 10 and Special on ABC was next, in 17th place. Another ABC original special, ABC had one-the number one, Dynasty. Cabbage Patch Christmas, followed in 25th position. An original John- Two of the season's new series scored in the top 10: NBC's Bill ny Cash Special on CBS ranked 36th, and a repeat of a Bugs Bunny Cosby Show, which has become a fixture in those precincts, pulled a special, also on CBS, was 37th, while a Dean Martin Special "roast- 23.1/34 and ranked fifth, and CBS's Murder, She Wrote produced a ing" Michael Landon placed 45th. 22.3/32 and placed seventh. An A,fìerM *A *S *H special on CBS Tuesday against NBC's power- CBS won Monday, Thursday, Friday, Saturday and Sunday nights. house A -Team (21.4/32) and ABCs Who's The Boss? (16.8/25) hit ABC and NBC split the other two, NBC taking Tuesday and ABC absolute bottom, scoring 7.4/11 and ranking 72d among the week's 72 Wednesday. shows. As usual at that time of year, the week was dotted with holiday The week, the 11th of the season was the ninth won by CBS. NBC specials, repeats and repeated specials. Also as usual, the holiday has won two. treats produced mixed results. The networks said ratings for some of In the season -to-date ratings CBS is ahead with 17.1/27, NBC is their programs were affected by the syndicated Billy Graham Cru- second with 16.4/26 and ABC is third with 15.1/24.

Rank Show Network Rating/Share Rank Show Ne twork Rating/Share Rank Show Network Rating /Share

1. Dynasty ABC 25.3/37 26. Chicago vs. San Diego ABC 18.0/30 51. St. Elsewhere NBC 13.0/21 2. 60 Minutes CBS 25.0/37 27. Remington Steele NBC 17.6/30 52. Facts of Life NBC 13.0/19 3. Dallas CBS 24.7138 28. Scarecrow & Mrs. King CBS 17.3/25 53. Benson ABC 12.8/20 4. Ibotball-7 -7:34 p.m. CBS 236/38 29. Hill Street Blues NBC 17.2/27 54. Paper Dolls ABC 12.6/22 5. Bill Cosby Show NBC 23.1/34 30. Webster ABC 17.1/26 55. Miami Vice NBC 12.6/21 6. Simon & Simon CBS 22.6/34 31. Who's the Boss? ABC 16.8/25 56. Gimme A Break NBC 12.5/21 7. Murder, She Wrote CBS 22.3/32 32. Fall Guy ABC 16.3/24 57. Bill: On His Own CBS 12.5/20 8. All Star Party CBS 21.7/32 33. 'frapper John, M.D. CBS 16.2/29 58. Matt Houston ABC 12.4/21 9. P.rnljy Ties NBC 21.7132 34. 20/20 ABC 16.0/25 59. Best Xmas Pegeant Ever ABC 12.2/21 10. A-Team NBC 21.4/32 35. Love Boat ABC 15.4/26 60. Double Trouble NBC 12.1/21 11. Magnum, P.1. CBS 21.0/31 38. Johnny Cash Special CBS 15.4/24 61. Call to Glory ABC 12.0/18 12. Dr. Seuss Special CBS 20.9/31 37. Bugs Bunny Special CBS 15.0/23 62. Spencer NBC 11.7/20 13. Falcon Crest CBS 20.7/35 38. Cover -Up CBS 14.9/28 63. It's Your Move NBC 11.6/17 14. Cagney & Lacey CBS 20.6/33 39. Moonraker ABC 14.8/24 64. Off the Rack ABC 11.3/17 15. Charlie Brown Special CBS 20.631 40. Children in the Crossfire NBC 14.8/23 65. Ripley's Believe It or Not ABC 11.2J17 18. Newhert CBS 20.5/30 41. Knight Rider NBC 14.6/21 66. Kramer vs. Kramer ABC 11.1/16 17. Barbara Walters Special ABC 20.4/31 42. Alrwolf CBS 14.525 67. Hunter NBC 10.9/17 18. Kate & Allie CBS 20.3/29 43. Six Pack CBS 14.4/22 88. Punky Brewster NBC 10.3/16 19. Knots Landing CBS 202/32 44. Mike Hammer CBS 14.3/24 69. Secrets of Surviving NBC 9.9/15 20. Cheers NBC 20.0/30 45. Michael Landon Roast NBC 14.1/22 70. Partners in Crime NBC 9.3/17 21. Hotel ABC 19.8/32 48. Hardcastle & McCormick ABC 13.7/20 71. Sliver Spoons NBC 9.0/14 22. Night Court NBC 18.6/28 47. Three's A Crowd ABC 13.5/21 72. AfterMASH CBS 7.4/11 23. TV Bloopers & Prat. Jokes NBC 18.6/27 48. Sun Also Rises, part 1 NBC 13.2/20 24. Riptide NBC 18.5/28 49. Finder of Lost Loves ABC 13.1/24 25. Cabbage Patch Christmas ABC 18.3/30 50. Dlff'rent Strokes NBC 13.0/22 *indicates premiere episode

Broadcasting Dec 17 1984 OA Mobil Masterpiece Theatre presents The jewel in the Crown

Based on Paul Scott's The Raj "The jewel in the Crown is the best sustained Quartet television I've seen in more than 30 years Starring Dame Peggy Ashcroft, Eric Porter, of watching." John Leonard. New York Magazine "A brilliant production." Tim Pigott- Smith, Art Malik, Geraldine James, John f O'Connor New York T inns Judy Parfitt and Susan Wooldridge "The most lush and compelling television since Brideshead Revisited." Harper's Bazaar A 14 -part series begins Sunday Dec. 16 9PM on PBS Check local listings Host: Alistair Cooke

IN Closed capticned for hec ring impaired viewers. The Rai Quartet published by Avon Books. available wherever books are sold. Cloudy future in the feature film business, is expected to outstanding stock, includes provisions produce primarily G- and PG -rated films un- "which will have the effect of discouraging Executives at CBS -TV and Columbia Pic- der the Disney and Touchstone logos, with any threatened change of control of NTA," tures Television began "reviewing their op- the first release possible by late 1985. Silver- according to a company announcement. tions" last week in the wake of the Dec. 7 man's association with recently named Dis- The firm currently distributes more than conviction of actor Stacey Keach on drug ney Chairman and Chief Executive Officer 1,000 feature films, plus such off -network charges in a London court. Keach is the star Michael Eisner dates back to the mid - series as Bonanza, High Chaparral and Get of Mickey Spillane's Mike Hammer, produced 1970's, when the latter served under the Smart. by CPT in association with Jay Bernstein then -ABC Entertainment president as vice Productions for CBS. He was sentenced to president for prime time programing. serve a nine -month jail term after pleading Silverman's company will continue to de- fee litigation guilty to cocaine possession. According to a velop television projects on a nonexclusive License for spokeswoman the production company, basis and to produce animated programing The All- Industry Television Station Music four completed episodes of the one -hour de- in an exclusive association with Taft Enter- License Committee has sent a letter to tective series are ready to air and eight have tainment. member stations reporting that it met with yet to be shot for the current season. She Earlier this fall, Silverman formed a part- ASCAP and offered to maintain the present said if Keach's appeal of the conviction, nership with former ABC -TV executive level of payments (about $57 million annual- 18), scheduled this Tuesday (Dec. is grant- Richard O'Leary for purchase and program- ly for the industry as a whole) for blanket ed, production of the remaining segments ing of major market UHF stations. music license fees. But the letter said AS- could proceed without an on -air hiatus. If CAP countered with a proposal that the in- the appeal is rejected, the studio and net- dustry immediately resume paying under work will forced be to consider other, unspe- From NTA to Republic the "percentage of revenue rate" in effect cified courses of action. prior to the committee's lawsuit-which the National Telefilm Associates, a major dis- committee claims would total about $100 tributor of syndicated television program- million annually. Silverman's return ing, has filed a reorganization plan with the The dispute over the level of blanket li- Securities and Exchange Commission and cense fees while the committee is appealing Former NBC President Fred Silverman has is changing its named to Republic Pictures, its suit to the U.S. Supreme Court now goes entered a two -year exclusive agreement it has announced. The proposed plan will be to the Federal Rate Court Registrate, which with Walt Disney Pictures, through his In- voted on during a special stockholders is scheduled to review the parties' positions terMedia Entertainment Co., for develop- meeting scheduled later this month. The ac- in December and then determine an interim ment and production of theatrical motion tion, calling for formation of two classes of fee. pictures. Silverman, in his first involvement common stock and conversion of currently In the meantime, the committee told

ChristmaSing. The 1984 version of NBC's annual television special, Christmas in Washing- ton, aired last Sunday (Dec. 16), featuring entertainers Donny and Marie Osmond, the Osmond Brothers, Frederica von Stade, Nell Carter and Hal Linden, along with the United States Naval Academy Glee Club, the U.S. Army Herald Trumpets, the Shiloh Baptist Church choir and President and Mrs. Reagan. The show was taped Dec. 9 at the National Building Museum in Washington, and was sponsored by the Ford Division of the Ford Motor Co., AT &T and USF &G, an insurance company. It also included a special segment taped with Nancy Reagan in the State dining room at the White House This year's event benefited Washington's Children's Hospital National Medical Center, which was presented with a $25,000 check from NBC. Guests, including members of the Cabinet and Congress, were asked to bring gifts for the hospital's children. Perry Lafferty, NBC Entertainment's senior vice president, movies, mini -series and special projects, called the event "an opportunity for the people of this land to come together, via the medium of television, with their leaders in celebration of the holiday season." Pictured are: (left) President Reagan welcoming NBC chairman of the board and chief executive officer, Grant Tinker, at a reception; (above, front row, l -r) Hal Linden, Nancy Reagan, Danny LaBocetta (designer of the Christmas postage stamp), President Reagan, Marie Osmond and Donny Osmond, during the finale.

Broadcasting Dec 17 1984 g

.#,I Y_ LIY1 Nk.... ea, +44/,_ Ti4 . We're proud to write the music for America's Great Communications People. Frank Gari Productions 1- 40 34 East Putnam i Greenwich, Connecticut 06830 .Vah,io 0. 4AI Pi i * (203) 661-3970 ' More first -run least through its second year of first -run members to continue paying at 1980 rates syndication. 1983. The com- of What's Happening!, an off - as they have since February New episodes Based on the theatrical motion it if BMI, the other major comedy currently in syn- picture mittee said looks as network situation "Cooley High," the series would also re- will for first -run focuses on the life music licensing organization, dication, be produced of a black Los Angeles fall agree- teen -ager, his family sist the request to continue license fee pay- broadcast next as a result of an and friends. LBS The program's production bud- ments at 1980 rates and at the last meeting ment announced last week between get is reportedly slightly "indicated it is only willing to extend and Columbia Pictures below the network that Communications level of about $325,000 per episode. the 1980 rate through the month of Decem- Television. The two companies will be equal 1984 further discussion with partners in reviving the series, canceled by What's Happening! currently airs in 79 ber pending markets. it the committee." The committee said that ABC -TV in 1979. LBS will sell three minutes Although could not be confirmed last week, CPT BMI would notify stations of this along with of national advertising per episode while a spokesman said it's likely stations airing December statement. ASCAP and BMI CPT will produce and distribute the pro- that now the series will have the first crack in October won a court of appeals decision gram through its syndication division. Sta- at the new program when it be- overturning the district court's decision out- tions will retain three- and -one -half minutes comes available next September. According to spokesman, no lawing blanket licenses. The stations were for local ad sales. At least 45 new half -hour the decisions have been denied review.by the appeals court and sub- segments are planned, to be added to the 65 made regarding writing and production sequently said they would appeal their case already being distributed. What's Happen- staff for the program's first -run episodes. to the U.S. Supreme Court. ing! is expected to remain a barter series at In the lineup NPQE Warner Bros. Television confirmed last week that ABC -TV has picked up its corn - ot edy series, Off the Rack, which premiered in a Dec. cket Stceet 7 try-out against the second half of '55 M° CBS -TV's Dallas. The network has placed an order for six additional episodes of the sitcom, which stars Ed Asner and Eileen Brennan as partners in a garment manufacturing company. The program, which received an 11.3 rating and 17 share in its ! debut, is expected to be added to the sched- i ule in February or March. Big British hits that inspired In a separate development, CBS an- V nounced Frank Sinatra will play himself in a big American hits! Fast, funny six-hour mini -series based on the singer's life. The biography will likely be broadcast comedy series with situations and on the network during the 1985 -86 season. Daughter Tina Sinatra will produce the pro- characters that are proven audience - gram through her TS Productions, in association with Warner Bros. Television. Sina- pleasers on both sides of the Atlantic. tra's early years will be dramatized by an actor yet to be named.

r Midnight comedy General Media Broadcast Services and Or- IT bis Communications have joined hands to THE FAMI produce and distribute a new half -hour, late -night comedy show titled Comedy To- night. The new series, which is scheduled (Too Close (Three's for a test strip on the seven Metromedia stations the week of March 25, 1985, will be For Comfor Company) hosted by Bill Boggs, who hosts Midday, a local talk show on wNEw -Tv New York. Com- edy Tonight will feature Boggs in a talk/variety format with various stand -up comics and guest stars, according to Bob Turner, ROBIN'S president of Orbis Communications. Orbis GEORGE is responsible for station clearances, and Media General Services-in addition to be- NEST MILDRED ing the show's underwriter -will share the national advertising sales with Orbis. Turn- er HREE'S COMPANY'S FRIENDS... said three minutes per half-hour will be retained for national advertisers and three - (Three's and-a- half minutes will be reserved for sta- Ropers tions to sell. The show is being produced by Boggsker Productions and will be taped at Metromedia s wNEw -Tv studios. 156 half -hours for strong, cost -effective stripping. In the marketplace The Thames Comedy Originals Centerpoint Distribution announced last Available from week it will offer four new series, new pro- ,uü gram inserts, several specials and a second season of its Rock 'n' America first -run series D. L. Taffner /Ltd. during next month's NATPE conference in New York Atlanta Chicago Los Angeles San Francisco. The company's lineup in- (212)245 -4680 (404)393.2491 (312) 593-3006 (213) 937-1144 cludes: Million Dollar Body Challenge, a dai-

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New York Cleveland Chica o ly half -hour strip combining the excitement the Fries Entertainment division. "They tion from Congress, it "will not question the of a game show with physical fitness," from have no exposure on pay TV." A honor- determination by a cable system that a low Centerpoint and Guber- Peters Video; Jacki thriller package is scheduled for release in power station's signal as 'local.' " The opin- Sorenson's Lifestyle, a daily half -hour series spring 1985. ion appeared in the Federal Register. mixing "entertainment, interviews, nutri- The decision was probably more important to the fledgling LPTV industry than it tion, health hints, recreational ideas and Ins and out aerobic dancing "; Black Rock, a half-hour was to cable. "We are just overjoyed by this vid- thing," said Robert Allen, general counsel of weekly featuring black -oriented music A half comedy pilot, Mister Sunshine, -hour of America, a eos, interviews and dancing from QC Pro- sold to ABC -TV by Henry the Community Broadcasters has been "If this ductions; The First, a half-hour weekly se- /John Productions, in associ- newly formed trade association. Winkler Rich down other way, LPTV, ries, produced by EJ lII Productions and ation with Paramount Television Network thing had come the as a practical matter, would have been dead examining the world's most remarkable Production. The sitcom is described as fol- "; in the water," he said. "We need cable TV." people and their accomplishments Miss lowing the humorous misadventures of a Manners, a series of 70- second inserts host- newly divorced father and English teacher ed by syndicated columnist Judith Martin "who is ascerbic, funny, outspoken and Beauty is in the eye and produced by Post- Newsweek Stations blind." The pilot is expected to begin in late with United Media Enter- in association February or early March. The 1984 Miss World prises; Cocaine Blues, a one -hour docu- contest, syndicated in NBC -TV has ordered production of a new the U.S. by Turner Program drama about the history and use of cocaine; Services for mid -season comedy series, called Sara, Thames Television of Great Britain, will six one -hour US Festival concert specials, be starring Geena Davis and created by Gary seen in 60 television markets representing and the second year of Rock -N- America, a Goldberg and Ruth Bennett, pre- music series David 75% of U.S. television households, accord- one -hour weekly comedy and viously involved in production of Family ing hosted by radio personality Frazer Smith. to TPS Chairman Henry Gillespie. The Ties for the network. The series concerns markets include 16 The Entertainment Network will offer Tran- of the top 20. The broad- the life of a single, San Francisco -area legal cast stations have until Dec. 21 to zor, first -mn animated half-hour series, at carry the a assistance lawyer, played by Davis. No pre- program in prime time. Superstation NATPE for a March 1985 launch. Sixty -five date has been announced. pro- miere WTes(TV) Atlanta, which like TPS is owned episodes of the children's adventure NBC, meanwhile, has canceled Partners gram are planned, available on a cash -barter by Turner Broadcasting System, premiered In Crime, starring Lonnie Anderson and 1 basis. Tranzor is being produced by TEN it Dec. at 8:05 -9:30 p.m. NYT. Miss World Lynda Carter. The Saturday night detective is billed as the world's oldest international and Three B Productions Ltd. series will have its last broadcast Dec. 29, beauty pageant, one year older than the with no replacement yet scheduled. The Miss Universe Pageant. This year's was the Gaylord's racing one -hour program, which premiered in Sep- 34th annual production. tember, is from Carson Productions. An "alternative sports programing" series Togetherness called Super Sports America, focusing on From the archives spectator- oriented events such as drag ABC Video Enterprises and Japan Broad- races, Trans -Am and NASCAR races, hy- Video Placement International, New York, casting Corp. (NHK) have signed an agree- droplane competitions and sprint car races, plans to put into syndication a series of 10, ment calling for ABCVE to provide consul- is being offered by Gaylord Syndicom, the one -hour films titled Forgotten Films, con- tant services to NHK and for what the new TV syndication arm of Gaylord Broad- sisting of footage not widely seen since their companies' announcement called "mutual casting's Opryland USA Inc. original release in the 1920's, 30's and 40's. cooperation in broad areas of the electronic Jane Dowden Grams, general manager of One program includes a Paramount short media." The announcement said that in the Gaylord Syndicom, said 26 installments, dating back to 1931, featuring Bing Crosby, initial stages of the agreement ABCVE will each 90 minutes in length and including 18 George Bums, Gracie Allen and Stuart Er- advise senior NHK management on "the minutes for commercials, are available Jan. win. Stuart Young, chief executive officer of creation and operation of sales and/or acqui- 1. The series is being sold on a cash basis. Video Placement and Conceptual Media En- sition services in the various electronic me- Grams said it will be shown to programers at tertainment, New York, which is producing dia for NHK's domestic and international the Association of Independent Television the series, said it is designed primarily for markets." Stations and NATPE International conven- syndication to independent stations, cable tions next month and that stations in four of and low power stations. The film was ob- the top 20 markets have already signed up. tained from numerous sources, including Music video violence "Regular weekly sports shows have been collectors. Henry Graff, film archivist, histo- of television will provide commentary A year -long monitoring music almost nonexistent for independents," rian and lecturer, Televi- Grams said. "With America they and background notes in each segment. videos by the National Coalition on SuperSports sion Violence has found that there are "high have a program to attract revenue from ma- levels of violence- especially senseless vio- jor advertisers seeking predominantly male wom- viewers." LPN now free lence and violence between men and en" in music video programing. The study, The series was produced in association The Copyright Office of the Library of Con- which ranked 103 rock groups (each having with the Nashville Network by Diamond P gress, reversing an earlier position and three or more videos), found that the Irish Sports of Hollywood. Harvey M. Palash is ending a string of decisions detrimental to cable rock group U2 produced "nonviolent and executive producer and John B. Mullin is television, videos, as Paul producer /director. Actor- singer Ed Bruce is has said that cable operators may pro -social" music did now carry the signals of nearby low power McCartney, The Romantics and Donna host of the series, with Steve Evans and television Brock Yates as expert commentators. stations without having to pay Summer. compulsory copyright license royalties. "Heavy metal" rock groups and Michael In response to queries from cable opera- and Jermaine Jackson, NCTV said, had the New package tors, the Copyright Office said LPTV sta- "most violent" videos. The coalition also tions are to be considered distant signals for found "a strong association between the ap- Los Angeles -based Fries Distribution Co. the purpose of determining copyright liabil- pearance of metal-spiked and studded has announced it will release the company's ity. And most cable systems must pay addi- leather, and torn clothing and the use of first film package, entitled Fries Frame I, at tional compulsory license fees for each dis- violence" in the videos. Said Thomas Ra- next month's NATPE conference in San tant signal they carry. decki, director of NCTV's research and psy- Francisco. The 16 -film collection includes But having reviewed the 1976 copyright chiatrist at the University of Illinois School of three made -for -television motion pictures act establishing the compulsory license in Medicine: "The intense sadistic and sexual from Tisch/Avnet Productions, eight films light of comments from the LPTV and cable violence of a large number of rock music produced by Fries Entertainment Co. and industries and from the chairmen of the videos is overwhelming.... It is really several other theatrical releases. "All the House and Senate copyright subcommit- shocking to see this subculture of hatred films are highly exploitable, a most impor- tees, the Copyright Office last week said the and violence becoming a fast growing ele- tant factor for local TV stations," explained status of LPTV stations under the act was ment of rock music entertainment for the Robert Lloyd, executive vice president of "ambiguous" and, while it awaits clarifica- young."

Broadcasting Dec 17 1984 CUSTOMER INFORMATION FROM GENERAL MOTORS HOW To TALK TO TEENAGERS ABOUT DRINKING AND DRIVING. KEEPING OUT OF HARM'S WAY.

Teenagers can get into Second, teenagers are Arm your teenagers a lot of trouble with alcohol. often on the roads late at with the facts and give Even teenagers who don't night, especially on week- them time to reflect on them. drink. Often they aren't ends, when most crashes If expected to show good aware of the facts. involving alcohol occur. They judgment, teenagers are more A new view of the sta- are targets for cars driven likely to live up to it. tistics shows where part of by people who have had too Please discuss the prob- the problem lies, and can much to drink. lem of drinking and driving lead to a better communica- Some facts about alco- with your teenagers now, tion between adults and hol you might want to dis- and if you think this adver- teenagers. cuss with teenagers are often tisement will help, ask them Teenagers are in the surprising to adults: to read it. high -risk group. People One can of beer, as well And keep in mind, that between the ages of 16 and as one eight -ounce glass the best way to teach young 24 represent only 20 per- of wine, and one 11 -ounce people -as they may tell you cent of the licensed drivers drink of 86 -proof liquor are -is by example. of our country. But that same all equally intoxicating. The The people of General group is involved in 42 risk is the same regardless of Motors care, and urge teen- percent of all the alcohol - what you've been drinking. agers, and their parents, to related fatal crashes. When The legal definition of in- give serious thought to the you think about that, two toxication is based on "Blood dangers of drinking and tragic things are revealed: Alcohol Concentration" or driving. It's something we First, not all teenagers "BAC' If you have a BAC of all can do. killed in such accidents are .10, you are legally drunk in This advertisement is themselves drunk at the time. most states. But for drivers part of Often they have had nothing or drinkers who are less our continuing effort to give to drink at all, but are pas- experienced, a BAC of .05, customers useful information sengers in cars driven by or sometimes lower, can be about their cats and trucks and teenagers who have been dangerous. the company that builds them. drinking. Even relatively low levels of alcohol can reduce your tolerance to injury, in- GM creasing the danger in an accident. MARK OF EXCELLENCE Chevrolet Pontiac Oldsmobile Buick Cadillac GMC Truck Media Access Dec. 9, Fowler said the same issues raised complaint rapidly. "The need to protect by the CIA's complaint could have been broadcast licensees from having to answer Project comes brought by a private individual. "Should its plainly frivolous complaints which do not government status preclude a look at the al- make out a prima facie case requires that the to ABC's defense legations?" Fowler asked. dismissal of the CIA complaint be prompt," In its statement, MAP noted that both the it said. It tells FCC that CIA fairness FCC's general fairness doctrine and its per- On another front, MAP argued that gov- complaint should be refused and sonal attack provisions apply only to contro- ernment agencies should not even be permit- government should be barred from versial issues of public importance. Accord- ted to file fairness doctrine or news distor- any future libel actions ing to MAP, the CIA complaint, however, tion complaints. "The government is, of does not identify the specific issue of public course, free to speak out against members of The Media Access Project has asked the importance supposedly addressed; for that the public or the media for their criticism of FCC to dismiss, without further ado, the matter, it fails to establish that any issue the government," MAP said. "However, the CIA's fairness complaint against ABC raised in the ABC news coverage was con- government may not invoke state processes (BROADCASTING, Dec. 3). troversial and of public importance. to sanction or impose any legal obligation on In a statement at the FCC last week, MAP, Even if the complaint had demonstrated the press because of what is said, published a strong supporter of the fairness doctrine, that such an issue was addressed, MAP said or broadcast. Such action offends every no- said the CIA's complaint was blatantly "frivi- the CIA couldn't make use of the personal tion of the First Amendment's protection of lous" and should be dismissed immediately attack rule. The alleged attacks occurred the freedoms of speech and press. Thus, it is for failing to present even the rudiments of a during ABC World News Tonight, and bona a long- standing common law principle that legitimate case against the network. What's fide newscasts are exempt from the personal government entities may not sue for libel. more, MAP said the FCC should take the attack rule. The same rationale should apply to govern- occasion to rule that it won't consider fair- Then, MAP said that much of the CIA ment attempts to file complaints with the ness doctrine and news distortion complaints complaint consisted of an unsupported alle- FCC concerning a broadcaster's program- by the CIA or any other government agen- gation that ABC knowingly broadcast false ing." cies. or misleading information. The FCC, ac- Also in his letter to the New York Times, FCC Chairman Mark Fowler, however, cording to MAP, has long held that claims of Fowler expressed his "extreme distress" has hinted that he thinks the CIA should news distortion must be supported by "con- over an editorial he said accused the com- have the right to complain. In a letter to the vincing extrinsic evidence" that a broadcast mission of a plot to intimidate ABC in its editor of the New York Times published had intentionally and knowingly aired false handling of the complaint. Fowler said he or misleading information. "The CIA com- has instructed the Mass Media Bureau to plaint presents no such extrinsic evidence," address the complaint "without fear or fa- MAP said. "Absent such evidence, the com- vor," just as it would for any other. He added plaint is merely an attempt to use govern- that staff would determine whether the corn- INN OF mental process to embarrass ABC." plaint was legally sufficient within six to THE INDUSTRY MAP urged the commission to dismiss the eight weeks.

You arc known by the company you keep. Le Parc has built a reputation as eat the Inn of the Industry for the advertising and performing arts commu- Presidential problem probed. White House Correspondents Association, which nities. There is a camaraderie within normally goes public only with its production of annual black tie dinner, has now become the hotel, suffused with an air of sufficiently concerned about more substantive issue to go public with it -what it casual elegance. considers obstacles being put in way of reporters' efforts to cover White House and presidential politics. WHCA President Sara Fritz, of Los Angeles Times, has sent Conveniently located between Holly- questionnaire to association members seeking information, she wrote, "to produce a wood and Beverly Hills, Le Parc offers report documenting the seriousness of the situation." She added that report would be the business traveler a home -like set- published early next year. Fritz said difficulties cited in her letter-which have been ting. Each of the spacious suites subject of complaints by other members of White House Press corps -have grown out feature a sunken living room with fire- security provided the President and presidential candidates in recent years: place, wet bar and private balcony. of stricter force against reporters, glaring inconsistences in security measures Complimentary continental breakfast "excessive use of as well as instances in which Secret Service has and limousine service within the area as applied to reporters, staff and public, from questioning by the press." Fritz said are just a few more reasons why been used to shield the President or candidate White Le Parc has become the Inn of the association officers have tried to deal with such complaints through meetings with Industry. House and Secret Service officials. But now, she said, the time has come to call public attention to our problem." Questionnaire, she said, "is the first step toward that goal."

Next on CBS. CBS -TV last week announced that its news division will produce at least" 12 hours of prime time public affairs programing for the coming year, the majority of them under the umbrella of CBS Reports. CBS News Correspondents Walter Cronkite, Bill Moyers and Bill Kurtis are among those assigned to these projects, according to the network, along with such producers as Burton Benjamin, Andrew Lack and Perry Wolff. hötcl de luxe Themes of programs currently planned include "an examination of the military -33 N. West Knoll, consequences of the Vietnam War and the role of American servicemen who fought west Hollywood, California 90069 there," the future of the U.S. as a multiracial society, the problem of world terrorism, the (213) 855-8888 legacy of the atomic bombing of Hiroshima and the increase in religious militancy. Air (800) 421 -4666, Nationwide ( 800) 252 -2152, in California dates and additional topics are to be announced

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Your CóOp report will include only those co -op srds services Standard Rate & Data Service, Inc. 3004 Glenview Road Wilmette, IL 60091 ., li; ; r ' ' tI.----: i ll.lr I. I Ii! The week's worth of news and comment about radio New division NBC currently distributes. With concerts March, according to Rick Devlin, vice presi- and other NBC programs serving as base, dent and director, Talkradio. Currently, the NBC Radio appears very on - bullish the long the new unit will allow NBC Radio to explore network airs Ira Fistell from midnight to 3 form program marketplace for 1985 with its other long -form programing areas, said Bon - a.m. NYT and Ray Briem from 3 a.m. 8 unveiling to last Tuesday (Dec. 11) of NBC Ra- garten. a.m. NYT. Both personalities will remain at dio Entertainment-a new unit that will be The first program to be marketed under xnsc(AM) when the devoted move is made. Devlin exclusively to the development and the new division will be a monthy contem- and ABC Radio Networks President Ed distribution of entertainment programing. porary hit music /variety show, titled Live McLaughlin said ABC is continuing "There are tremendous to ex- networking opportu- From The Hard Rock Cafe. amine different programing options for the nities in the entertainment area and this The new series, which is scheduled to overnight shift. move demonstrates our commitment to this premiere Sunday, Jan. 27, at 9 p.m. NYT, kind of programing as well as news," said from the New York nightclub of the same NBC Radio President Randy Bongarten, in name, will be hosted by a different celebrity 'Hot' stuff making the announcement. each month and will feature both music and during its The new NBC Radio unit will be under the interviews of artists. Source affiliates will Arbitron Radio Advisory Council supervision of Willard Lochridge, newly -ap- have right of first refusal. winter meeting in Carlsbad, Calif., endorsed pointed vice president and general manager the Electronic Media Radio Council's letter of The Source, NBC's young adult network. to Arbitron recommending it not impose a rating of three to six months on Lochridge noted that all Source long -form Switch postponed moratorium entertainment programing will now come stations that pick up call letters dropped by another station in the same market under NBC Radio Entertainment. (Thus far, ABC Talkradio's programing, -known overnight as "hot" call letters -because it would pro- there are 58 concerts and programs sched- which was to switch from xABc scheduled duce a less accurate description of radio lis- uled for the network in 1985.) (AM) Los Angeles to the new ABC Radio tening ( Circuit," Nov. 26). The However, according to Bongarten, NBC facilities in New York next month "Closed broadcast council also embraced EMRC's proposal to Radio Entertainment will not be "self -limit- ( "In Brief," Oct. 15), will continue from the add disclosure statements on each page of ing" in the entertainment programing that West Coast until late February or early quarterly rating books for hot -call markets. Additionally, the advisory council appointed a committee to study Arbitron's proposed ideas for redesigning ratings book including adding more profile data, ethnic breakouts, overnight ratings and "loyal" au- Howard University's dience estimates ( "Closed Circuit," Dec. 3). RADAR report FOURTEENTH ANNUAL Nearly 82% of persons 12 years and older in COMMUNICATIONS CONFERENCE the U.S. listen to the network -affiliated stations of ABC, CBS, NBC, Mutual, RKO, Sheridan, Satellite Music Network or Tran- "Communications and Development" star. That figure translates into 157,000,000 listeners. Overall, over 95% of persons 12- plus or 183,000,000 people listen to radio February 14-17, 1985 on the main campus during the course of nil average week. Washington, D.0 Those are just some of the findings in volume 1 of the fall 1984 RADAR 30 report released last week by Westfield, N.J. -based Open Plenary Session Featuring Statistical Research Inc. (SRI). Mr. John H. Johnson, Editor and Publisher of Johnson Publications The report also includes a wide range of Workshops * Seminars * Job Interviews * Conference Dance radio usage data. For example, the aural medium is important to working women - Frederick Douglass Scholarship Dinner * Recruiters * Exhibition. those employed on a full-time basis account Fashion Show by the Student Council of the HUSC for 45% of total radio listening by women, 18 and older. The new RADAR is based on INFORMATION REQUESTS telephone interviews conducted over 48 weeks from Howard University November 1983 through October 1984. Fourteenth Annual Communications Conference School of Communications Continuing Education Expanding markets & Community Service Programs Washington, D.C. 20059 "Radio is Supermarketing for Supermar- kets," is the name of an advertising presen- Please forward an Interview Application form tation that is part of a new sales and marketing kit produced by the Radio Advertising Please forward Recruiter /Exhibitor Registration form Bureau (RAB) to attract more supermarket advertising to the aural medium. According Please forward Advertising Order form to RAB, the presentation is designed to look like typical "food day" pages in local news-

Broadcasting Dec 17 1984 94 papers suggesting that additional radio writer Oscar Brown, Jr. and the Marshall among applicants. spending will be as effective or more so than Vente Project Nine in Chicago, and vocalist The program, co- sponsored by WPR and newspaper advertising, which is often re- Ernestine Anderson and the Don Menza the Corporation for Public Broadcasting, re- lied upon by local grocers and supermarket Band in Los Angeles. The show is being places the three -year -old National Radio chains. "We think its unlikely that a super- underwritten by Remy Martin Amerique Training Project, funded through WPR by market will instantly abandon traditional Inc., the National Endowment for the Arts the John and Mary R. Markle Foundation. 'food day' ads in the paper after a single and the National Public Radio Arts and Per- The first workshop in the new series is slat- presentation," said RAB President and Chief formance Fund. The broadcast is titled ed to begin Jan. 28, with an application Executive Officer Bill Stakelin. "Instead, the Remy's New Year's Eve Special. deadline of Jan. 7. A portion of travel, lodg- presentation argues for a media mix; gives ing and food costs are paid for by the spon- food retailers a few ideas about promotions; sors. Information: (415) 771 -1160. suggests using radio to increase coupon re- Radio by the Bay demption, and promotes radio to spotlight items in the newspaper ad," he said. San Francisco -based Western Public Radio Radio network launched is scheduling six, week -long training sessions for "mid- level" radio program produc- Mississippi now has "Public Radio in Mis- AP financial ers during the coming year at its nonprofit sissippi," a newly formed, eight- station non- production facility. According to WPR Presi- commercial radio network. The new sta- The Associated Press Network News will dent Leo C. Lee, three sessions will cover tions are WMAE(FM) Booneville, WMAB(FM) launch two financial series next year Real informational programing, two will focus on Starkville, WMAV(FM) Oxford, WMAW(FM) Me- Estate For Real People and The Business Re- drama and one will concern live music re- ridian, WMAU(FM) Bude, WMAH(FM) Biloxi, port. The real estate program, co- hosted by cording and production. Twelve partici- WMAU(FM) Jackson and WMAO(FM) Green- veteran broadcaster Ed Busch and invest- pants will be chosen for each session from wood. ment counsellor Wade Cook, is described as a 90- second daily guide offering tips to the small investor. It will be fed Monday through Format -buying link. Radio formats are an important factor in the buying decisions of most Friday at 10:32 a.m. NYT. agency media buyers, according to a Torbet Radio study The study is based on 296 returned The Business Report, hosted by AP net- questionnaires from over 1,200 sent out during the third quarter of the year. work financial correspondent Alan Schaer- When media buyers were asked how often they would like to see national sales representa- tal, is a two- minute analysis of current busi- tives, 22% replied weekly while 76% said "whenever needed." And 80% replied that in ness and investment trends. Its feed time addition to sales reps, they would also like to meet with station managers. Additionally, 86% of will be 6:15 p.m. NYT. Both series are the respondents said that air checks of stations are helpful in planning their radio buys. scheduled to debut Dec. 31. The survey also revealed that other than rates, cost -per -point and ratings information, buyers would like to see promotional pieces, market profile, signal information and competi- Disk dance tive station information in a rep's presentation. The local programing of greatest interest to media buyers, the survey found, was sports features, followed by air traffic reports, weather WLiB(AM)- WBLS(FM) New York air personality reports and restaurant reviews. Gary Byrd is producing a new weekly one- All responding buyers acknowledged they utilize Arbitron data, while 24% said they also hour, disk -delivered broadcast, Dance Music use Birch. In 1985, Torbet plans a survey on format trends. International, as the first project under his newly- formed radio production company, WGBE Productions. The program, which will be distributed by New York -based Ra- dio International, will feature the "international spectrum of dance music" including Let us entertain artist interviews, dance music news, song premieres and a global countdown -the top five dance songs from around the world. "I Our critics... think there is a desire for people to experience the excitement of musical nuances from the world over," said Bryd. The show is And audience scheduled to debut the weekend of March your 1 -3. Thus far, 20 stations have cleared the series. Lots of business people duck criticism or inquiry about the way they do business. They're not hiding anything, usually. Just fearful that meeting their critics in a public Willie and Waylon and ABC setting will give a wider audience to criticism. ABC Radio Networks will simulcast Willie We don't feel that way. We'll entertain honest criticism and inquiry in any setting. We think it's healthy. We also think it's the only way that we can get an airing and some Nelson's New Year's Eve Party Live from understanding for the strange and interesting things we do and why we do them. Houston with Home Box Office. The program is scheduled to air at 10:55 p.m. NYT Debate, conflict, drama are the stuff of story- telling and entertainment. It is the very with right of first refusal going to stations best vehicle for getting across information. News people know this. We do too. that program ABC /Watermark's American So if our critics show up at your station kicking about us, give us ycall. Let us entertain Country Countdown series. In addition to them on your news or public affairs show. And maybe your audience will get a kick out Nelson, singers Waylon Jennings and his of it, too. wife, Jessi Colter, will appear on the broadcast. AMERICA'S LIFE AND HEALTH INSURANCE COMPANIES Call Arthur J. Maier, manager, broadcast relations, American Council of Life Insurance Just jazz and Health Insurance Association of America. 212 -5:82 -2012 An eight -hour New Year's Eve cross -country, live satellite -delivered jazz special is be- Or Alexandra Kubiaczyk, associate. ing produced by public radio outlet 212 -245 -4198 WBGO(FM) Newark, N.J., in conjunction with Public Radio and KBEZ(FM) Chicago National American Council of Life Insurance and Health Insurance Association of America.* and KLON(FM) Long Beach, Calif. The program, which is scheduled to air from 9 p.m. Representing 570 life insurance companies, with 95 percent of the life insurance force in the United to 5 a.m. NYT, will feature performances by States, and 330 health insurance companies, with 80 percent of the health insurance written by saxophonist James Moody and the Heath insurance companies in the United States. Brothers Band in New York; singer /song-

Broadcaetinn nor 17 ioaa Wireless cable makes its Washington debut Four channels of programing chise has yet to be formally awarded AFT is prepared to spend $10 million dur- are offered over Capitol Connection (BROADCASTING, Dec. l0) -and the sys- ing the first year of operation, Schultz said, ITFS frequencies; offerings tems in the large sprawling counties sur- but it expects to have nearly 13,000 sub- include CNN, C -SPAN, Home Team rounding the city are far from complete. For scribers (split about equally between single - Sports, SelecTV and ON TV and the foreseeable future, it seems, there will be family houses and homes in multiunit dwell- includes some adult programing; plenty of homes unpassed by cable to drive a ings) and a positive cash flow after just eight American Family Theater is leasing well -priced and well -marketed multichannel months. By the end of the first year, it hopes time from George Mason University broadcasting service. to have more than 20,000 names on its sub- According to Schultz, there are 1.2 mil- scriber rolls. American Family Theater Inc. and George lion homes in the Washington metropolitan With a large hunk of the start-up capital, Mason University began offering a four - area, but, because antennas must have a The Capitol Connection has set up shop in channel "wireless cable" service to homes in "line of sight" to the ITFS transmitters, only the suburb of Arlington, Va. It has a small the Washington metropolitan area last week about 900,000 homes can receive the ser- fleet of installation and service vans and the ( "Closed Circuit," Dec. 10). The service, manpower and tools needed to meet the an- which made its formal debut at a Washington ticipated demand. Schultz said he would press conference last Thesday (Dec. 11), is spend between 6% and 7% of the first -year the first commercial venture of its kind. operating budget on advertising and market- The Capitol Connection, as the service is ing. being marketed, is broadcast over four In- SelecTVand ON TV contain unrated adult structional Television Fixed Service (ITFS) movies. The night of the press conference, channels licensed to George Mason to sub- for instance, SelecTV featured at 1 I:30 p.m. scribers whose homes have been equipped NYT "Kinky Ladies of Bourbon Street." with special microwave antennas and receiv- After the press conference, Kelley admitted ers. (IFTS channels share the 2 ghz micro- that he hadn't seen the movies, but that he wave band with multipoint distribution ser- planned to check them out. "If they are too vice channels.) dirty," he said, "we are going to get them out Capitol Connection's four channels: Se- of there." He added that AFT is prevented lecTV; ON TV and Home Team Sports, from broadcasting any X-rated programing which share one channel; Cable News Net- over the system under terms of the contract. work, and C -SPAN. The whole package re- Whether to show or pre -empt the adult tails for $34.95 a month with, in the case of movies may be an early point of conflict single- family homes, a one -time installation Schultz and Kelley between the two partners. While they may charge of $250. be a source of embarrassment to George Ma- The service incorporates the three -chan- vice. And of those, he said, 150,000 now son, they are a selling point for AFT. nel (HTS, CNN and C -SPAN) nonprofit have cable, leaving 750,000 for AFT to at- Arlington Cable Partners, the cable sys- ITFS service George Mason has been pro- tempt to sign up. tem in Arlington, is indirectly involved in viding on its own for more than two years, Even when cable comes along, said Mi- the multichannel broadcast operation. Under absorbing its subscriber base of around 350 chael Kelley, director of telecommunica- a pre- existing agreement, the system pro- business, trade associations, government tions at George Mason, Capitol Connection vides George Mason with, among other agencies and law firms in downtown Wash - subscribers will not necessarily switch to ca- things, room and electrical power at the sys- ington and adopting its name. ble. Having paid a $250 installation fee, he tem headend for the four primary ITFS By lining up ITFS channels for its multi- said, they may be reluctant to give up on transmitters as well as room on its tower atop channel television service, AFT is getting their investment in reception equipment. Arlington's Tower Villas apartment building the jump on pay television operators who "People are not going to rip this stuff out for the transmission antennas. George Ma- have been waiting for the FCC to grant addi- once they've got it," he said. son and, by extension, have agreed not to tional MDS channels. After several delays, Under terms of their contract, said Kelley, offer service within the Arlington franchise. the FCC finally approved a lottery for George Mason's director of telecommunica- In addition to the four transmitters at the awarding the channels last month, but it's tions, George Mason is permitting AFT to cable headend, George Mason has installed expected to be a few months before the first use the school's channels and transmission four transmitters operating on different lotteries are held and the first grants made. facilities to offer the commercial pay televi- channels as repeaters across town on the At one time, multichannel broadcasting sion service in exchange for an unspecified USA Today building. (with ITFS or MDS channels) was seen as a percentage of the gross revenues. The four repeaters could be converted to threat to cable television, especially in major But George Mason has retained some con- primary transmitters and used to expand the markets where the cost of building and oper- trol over the venture, said Kelley. AFT is service to eight channels, Schultz said. But ating cable systems is extraordinarily high. obliged to maintain the pre- existing three - he has yet to determine, he said, whether But the consensus now seems to be that the channel service, he said. What's more, he going to eight channels would bring in service is a transitional or "niche" medium said, he and Elizabeth Carlson Dahlin, ex- enough additional customers and revenue to that can prosper only where cable isn't yet or ecutive director of the George Mason Uni- justify the cost. never will be. versity Foundation, the actual licensee of the ITFS is a broadcast service, originally in- Jim Schultz, president of AFT and the ITFS channels, have the power to veto tended for the broadcast of instructional and Capitol Connection, admitted as much at the AFT's programing decisions. educational programing. However, in May press conference: "It would be difficult for Kelley said other pay television operators 1983, the FCC revised the rules to allow us to compete against cable because of the had approached him about leasing the ITFS licensees to lease excess capacity (all costs involved." George Mason channels, but none was as but a few hours each weekday) to commer- But the city of Washington with its accommodating as AFTwas. He said he sees cial pay television operators. 250,000 homes is far from wired -the fran- AFT more as a partner, than a lessee. To meet the FCC requirement that a small

arOAdnactinn floc 17 1O1Zd Madzo Market Market Closing Closing Capitali- Closing Closing Capitali- Wed Wed Net Percent PIE :ation Wed Wed Net Percent PIE zation Ratio (000,000) Dec 12 Dec 5 Change change Ratio (000.000) Dec 12 Dec 5 Change change

BROADCASTING PROGRAMING

0 American Nat. Ent 1 3/8 1 318 7 3 N ABC 58 5/8 58 3/4 - 1/8 - 0.21 10 1.710 Barris Indus 8 3/8 7 5/8 3/4 9.84 167 48 N Capital Cities 155 1/2 155 1/2 0.32 16 1,996 0 N Coca-Cola 60 7/8 62 1 1/8- 1.81 14 8,061 N CBS 70 5/8 70 5/8 089 9 2.098 - 57 19 1,937 0 Clear Channel 14 13 1/2 1/2 3.70 16 40 N Disney 5/8 57 5/8 N Dow Jones & Co. 37 1/2 37 1/2 18 2,406 N Cox 48 1/4 50 1/4 - 2 - 398 16 1,362 Four Star 3 1/4 3 1/4 3 3 A Gross Telecast 28 7/8 28 3/8 1/2 1.76 7 23 0 0 Fries Entertain. 5 4 3/4 1/4 5.26 4 17 0 Gulf Broadcasting 12 5/8 11 5/8 1 8.60 53 553 N + Western 27 1/4 27 1/8 1/8 0.46 8 1.906 0 LIN 19 5/8 20 - 3/8 - 188 17 412 Gull 0 Robert Halmi 1 3/16 1 1/16 1/8 11.76 24 20 0 Mainte Commun. 11 5/8 12 - 3/8 - 3.13 14 97 A Lorimar 28 29 5/8 1 5/8 5.49 14 198 0 Orlon Broadcast 1/32 1132 2 - - 41 N MCA 40 1/2 40 1/8 3/8 0.93 17 1.963 0 Price Commun. 12 1/2 10 7/8 1 5/8 14.94 11 12 3/4 6.25 13 559 0 Scripps-Howard 26 1/2 26 1/2 16 274 N MGM /UA 1/4 - - N Mizlou 2 1/4 2 5/16 1/16 2.72 10 N Storer 42 7/8 43 3/8 - 1/2 - 1 15 703 - - N Orion 9 1/2 10 5/8 1 1/8 10.59 21 89 0 Sungroup Inc 7 1/4 7 1/4 5 - - 0 Reeves Commun 5 1/4 5 1/4 19 65 N Taft 58 56 7/8 1 1/8 1.98 12 525 Sat. Music Net. 4 3/4 4 3/4 32 0 United Television 15 3/4 15 314 26 173 0 0 Telepictures 15 1/2 14 3/4 3/4 5.08 14 119 0 Video Corp. 19 1/4 19 1/4 1.32 13 32 N Warner 21 1/2 21 3/8 1/8 0.58 1,303 BROADCASTING WITH OTHER MAJOR INTERESTS A Wrather 17 1/2 17 7/8 - 38 - 2.10 120 24 1/2 25 1,2 149 A Adams Russell - - 2.00 21 CABLE A Affiliated Pubs 45 3/8 44 1/2 7/8 1.97 14 369 N American Family 21 7/8 23 1/8 - 1 1/4 - 5.41 11 391 A Acton Corp. 4 1/4 4 1/2 - 1/4 - 5.56 25 0 Assoc. Commun. 15 1/2 15 1/2 74 0 AM Cable TV 3 1/4 2 5/8 518 23.81 12 N A.H. Belo 43 1/4 42 3/8 7/8 2.06 13 500 N American Express 35 7/8 35 1/8 3'4 2.14 18 7,695 N John Blair 15 15 1/2 - 1/2 - 3.23 8 120 N Anixter Brothers 15 1/4 15 1/4 21 277 N Chris -Craft 33 3/8 34 - 5/8 - 1.84 23 213 0 Burnup & Sims 6 5/8 7 3/8 - 3/4 - 10.17 59 N Cowles 45 3/8 45 1/4 1/8 0.28 37 180 0 Cardiff Commun. 9/16 5/8 - 1/16 - 9.92 56 3 N Gannett Co. 45 1/4 45 1/2 - 1/4 - 055 18 3,625 0 Comcast 20 19 5/8 3/8 191 16 164 N GenCorp 33 33 9 708 N Gen. Instrument 16 1/4 16 1/8 1/8 0.78 17 526 0 General Commun 67 1/2 67 1/2 15 34 N Heritage Commun. 18 3/8 18 1/8 1/4 1.38 35 139 N Insilco Corp 18 5/8 18 3/8 1/4 1.36 10 316 T Maclean Hunter X 23 1/2 23 3/8 1/8 0.53 33 866 N Jefferson-Pilot 39 7/8 37 7/8 2 5.28 12 1.276 A Pico Products 4 1/8 3 5/8 1/2 13.79 19 14 0 Josephson Intl. 7 1/4 7 112 - 1/4 - 3.33 56 35 0 Rogers Cable S 378 5 3/8 7.50 120 N Knight -Ridder 27 5/8 27 3/8 1/4 0.91 14 1.788 0 TCA Cable TV 14 13 3/4 1!4 1.82 27 93 N Lee Enterprises 25 25 1/8 - 1/8 - 0.50 14 333 0 Tele- Commun 21 7/8 21 7/8 71 915 N Liberty 23 23 5/8 - 5/8 - 2.65 11 231 N Time Inc 40 3/4 41 1/8 - 3/8 - 0.91 14 2,473 N McGraw-Hill 39 12 39 7/8 - 3/8 - 0.94 15 1,982 N United Cable TV 28 7/8 28 1/4 5/8 2.21 131 318 A Media General 64 1/2 64 5/8 - 1/8 - 0.19 12 450 N V acorn 31 31 3/4 - 3/4 - 2.36 12 419 N Meredith 54 1/4 55 - 3/4 - 1.36 13 511 ELECTRONICS/MANUFACTURING 0 Multimedia 34 1/4 33 112 3/4 2.24 15 572 A New York limes 34 3/4 34 5/8 1/8 0.36 16 1,373 N Arvin Industries 25 3/4 26 1/4 - 1/2 - 1.90 8 196 0 Park Commun. 27 27 1/4 - 1/4 0.92 19 248 - 0 C -Cor Electronics 6 1/2 6 1/4 1/4 4.00 72 21 N Rollins 16 15 7/8 1/8 0.79 24 234 0 Cable TV Indus 3 1/4 3 1/4 22 10 N Schering- Plough 36 37 7/8 1 7/8 4.95 10 1,820 - - A Cetec 7 7 9 15 T Selkirk 19 19 1/4 - 1/4 - 1.30 41 154 0 Chyron 8 1/8 8 3/8 - 1/4 - 2.99 15 75 0 Stauffer Commun 52 52 13 52 A Cohu 7 7 1/4 - 1/4 - 3.45 8 12 A Tech Operations 47 3/4 46 1/2 1 1/4 2.69 16 44 N Conrac 14 3/8 13 3/4 5/8 4.55 14 89 N Times Mirror 38 5/8 39 1/8 - 1/2 - 1 28 12 2.653 N Eastman Kodak 70 71 - 1 - 1.41 16 11,590 N Tribune 33 1/2 32 3/4 3/4 2.29 15 1,353 0 Elec Mis & Comm. 6 1/2 6 3/4 - 1/4 - 3.70 19 0 Turner Bcstg. 17 1/4 18 - 3/4 - 4.17 287 352 N General Electric 55 55 1/8 - 1/8 - 0.23 12 24,898 A Washington Post 78 3/8 78 3/8 048 14 1,096 0 Geotel- Telemet 13!16 13/16 9 2 N Harris Corp. 26 7/8 28 1/4 - 1 3/8 - 4.87 13 1,073 N M.A Corn, Inc. 17 1/8 16 1/2 5/8 3.79 21 741 0 Microdyne S 1/4 5 3/4 - 1/2 - 8.70 15 24 SERVICE N 3M 78 3/8 78 3/4 - 3/8 - 0.48 13 9,174 N Motorola 32 1/8 32 7/8 3/4 2.28 11 3.803 0 BBDO Inc. 44 1/2 42 1/2 2 4.71 13 281 - - N N.A. Philips 38 38 1/2 1/2 1.30 9 1,091 0 Compact Video 4 3 1/8 7/8 28.00 16 - - N Oak Industries 2 5/8 2 5/8 43 N Comsat 26 3/8 26 5/8 - 1/4 - 0.94 11 477 A Orrox Corp. 2 5/8 2 7/8 1/4 - 8.70 6 0 Doyle Dane B 18 17 1,4 3/4 4.35 16 96 - N RCA 35 5/8 34 3/4 7/8 2.52 11 2,919 N Foote Cone & B. 48 47 3/4 1.4 0.52 10 160 N Rockwell Intl. 29 7/8 29 314 1/8 0.42 10 4,443 0 Grey Advertising 136 136 9 81 N Sci- Atlanta 10 1/8 10 1/4 1/8 1.22 20 235 N Interpublic Group 34 1/2 34 1/4 1/4 0.73 12 373 - - N Signal Co.s 32 3/4 32 3/4 14 3,571 N JWT Group 26 3/8 26 7/8 - 1/2 - 1.86 8 158 N Sony Corp 14 1/4 14 112 1/4 - 1.72 14 3.290 A Movielab 4 7/8 5 3/4 - 7/8 - 15.22 8 - N Tektronix 55 1/2 55 3/4 1/4 - 0.45 9 1,068 0 Ogilvy & Mather 33 3/4 33 1/2 1/4 0.75 14 309 - A Texscan 5 5 3/4 - 3/4 - 13.04 7 33 0 Sat. Syn. Syst 7 1/2 7 3/4 - 1/4 - 3.23 11 43 N Varian Assoc. 36 7/8 34 7/8 2 5.73 14 795 0 Telemation 5 1/2 5 3/4 - 1/4 - 4.35 5 6 N Westinghouse 25 1/4 25 1/4 1.00 9 4,420 0 TPC Commun 5/8 5/8 1 N Zenith 21 1/8 21 7/8 3/4 3.43 8 467 A Unite! Video 6 3/4 6 5/8 1/8 1.89 12 15 - - N Western Union 10 5/8 9 7/8 3/4 7 59 256 Standard & Poor's 400 181.68 181.26 0.42 0.23

T- Toronto, A- American, N -N.Y., O -OTC. Bid prices and common A stock used unless for the previous 12 months as published by Standard & Poor's or as obtained by otherwise noted. "0" in P/E ratio is deficit. P/E ratios are based on earnings per share BROAOCASTIHGS own research.

Broadcasting Dec 17 1984 portion of each commercially leased 1TFS instructional and educational category. addressable home equipment is available, channel be used for its original purpose, AFT In marketing the service to multiunit Schultz said, AFT may offer the lower levels will pre-empt ON TV and SelecTV for a few dwellings, AFT plans to take a more flexible of service to single -family homes. hours each day with "teleconferences, tele- approach. In addition to the $34.95 four - AFT has launched the service without seminars and other instructional program- channel package, it plans to offer three more scrambling the two pay movie channels, but ing" supplied by George Mason. AFT is op- economical packages: ON TV /HTS with that will soon change. Schultz said AFT is erating on the assumption that CNN and C- CNN and C -SPAN for $28.95; SelecTV with evaluating a number of different addressable SPAN don't have to be pre -empted because CNN and C -SPAN for $$26.95, and CNN scrambling systems and is leaning toward their programing puts them wholly into the and C-SPAN for just $12.95. When the Zenith's. If the system, which is a modified version of Zenith's cable scrambling system, checks out, he said, the ON TV SelecTV, Fifth Estate Quarterly Reports HTS and, possibly, C -SPAN and CNN will be scrambled. Company Quarter Revenue Earnings % EPS ' AFT is owned by Schultz (40%) and Salt change (000) change (000) Lake City businessman and insurance broker Michael Clark and his daughter (60%). $46,731 20 $10,811 NM $1.20 Burnup & Sims Second Schultz said Clark, who is chairman of AFT, $5,233 ($3,192) NM ($1.00) Byers Commun. Second 6 put up most of the cash. Compact video Second $12,209 48 $823 129 $0.19 probably has more experience 29 Schultz Gulf + Western First $1,030,000 4 $57,200 $0.81 with multichannel broadcasting than anyone $1,397 NM ($244) NM ($0.13) Laurel Second else in the country, having operated an ex- $98,442 52 $17,671 343 $2.26 Lorimar First perimental eight -channel MDS system in $1,598,900 24 $82,200 10 $1.21 News Corp. Year Salt Lake City during a stint (1979 -1984) as $1,301,900 4 $32,800 260 $0.51 Pioneer Year vice president for Skaggs Telecommunica- SFN Second $149,700 40 $7,486 6 $0.71 Inc. 73 tions Services Tektronix Second $333,417 17 $22,021 $1.14 Like many new venture in mass commu- Telecrafter Fourth $1,579 54 $159 NM $0.11 nications, Capitol Connection may have a Year $6,387 58 ($3.084) NM ($1.94) tough time making a go of it. A study by the Wavetek Year $81,478 3 $1,394 70 $0.15 Opinion Research Corp. for the National Ca- Fourth $21,182 13 ($474) NM ($0.06) ble Television Association released earlier " Percentage change from same period year before. ** Earnings per share. Parentheses this year found that there is considerable indicate loss. NM means not meaningful. marketplace resistance to high installation fees. And, by any measure, AFT's $250 fee Burnup & Sims reported that $9.1 million of net income came from sale of soft drink bottling is high. company Earnings from continuing operations were $1.7 million, compared to last year's Even Kelley is not completely confident second -quarter loss of $318 million. In second quarter of 1983, Byers Communications the venture will be a success. "It may be the reported net loss of $12,928. Compact Video's second -quarter results last year did not biggest bust since direct broadcast satel- include those of Vidtronics Inc., purchased in November 1983. Revenue for Vidtronics in most lites," he said. "But it. I think it will recent quarter was $3.1 million. Income from continuing operations at Gulf + Western was thrive in Washington." up 10% over period last year, which also had $26 million extraordinary gain from sale of securities. Company said operating income from motion pictures and television was "slightly lower" that in first quarter last year. Higher income from motion picture unit was offset by CBS to sell musical decline in Paramount Television, "attributable to the absence of the substantial revenues recorded in last year's first quarter from the syndication of Taxi." Company also reported instruments division increased sales of videocassettes. In second -quarter of 1983 Laurel had revenue of CBS announced it will sell the eight com- $5,139. New York -based company produced syndicated series, Tales from the Darkside. panies of its musical instruments division. News Corp. results were calculated at current Australian/U.S. exchange rate. Company's The company will take a fourth-quarter year ended June 30. SFN said second quarter revenue was boosted by "strong sales write -off reflecting both the difference be- acquired radio gains" in educational publishing division and by inclusion of recently and tween the book value and the sale price, and R. Purcell, chairman and television stations and Biomedical Information Corp. John the net operating loss expected before the president, net were down because of interest amortization expense said earnings and which could go to more than one proposed divestiture, associated with acquisitions, and nonrecurring expenses associated with buyer. leveraged buyout of company. Second -quarter revenue from broadcasting properties was CBS had already indicated in August it long in $21.6 million. In last year's fourth quarter, Telecrafter had loss of $98,000. Year loss was having discussions with potential buy- 1983 was Wavetek's fourth- quarter loss compares to net income of $1.8 million in $57,000. ers for its Fender guitars subsidiary. Al- quarter 1983. fourth of though the division reportedly lost several million dollars in 1983 on sales of $125 million, most of the subsidiaries, which were acquired between 1965 and 1977 and include Steinway pianos, Rogers drums and Rhodes electronic pianos and synthesizers, are profitable, according to CBS. Problems that the division has encoun- A Constructive Service to Broadcasters tered include foreign competition, the and the Broadcasting Industry strength of the U.S. dollar and weakened school budgets. The CBS spokeswoman said the motivation behind the divestiture was that the division did not "play to the strength" of the company's creative identity. Although the company gave no approxi- mate price it expects from sale of the subsid- HOWARD E. STARK iaries, John Reidy, securities analyst with Media Brokers- Consultants Drexel Burnham Lambert, said CBS, in deciding to take the write -off now, "has been 575 Madison Avenue New York, N.Y. 10022 (212) 355 -0405 able to assess what the marketplace is willing to pay for these companies."

Broadcasting Dec 17 1984 g OtkO írn olLrinO BRIGHT STAR

Bid for more bids. Board of Des Moines Register & Tribune Co. rejected three offers to buy NUMBER ONE company and will seek new bids, including those for individual broadcast properties. First offer for closely -held shares of company, at $100 per share, was made Nov 5 by 50/50 ACROSS partnership of Dow Jones and group of individual investors, including Register and Tribune executive officers. Subsequent offers were received from Ackerly Communications Inc., THE ATLANTIC which made highest bid, at $140 per share, and Ingersoll Publications. Register and Tribune Kruidenier reportedly indicated after last Monday's board meeting that bids The BrightStar translantic satellite path is the only Chairman David two-way link capable of connecting to any North American were considered inadequate and that journalistic credentials of suitor will also be earth station with London the European gateway. considered. Company will not necessarily be sold whole, however, according to Jeff Epstein, at New York -based First Boston Corp., who said: At this point we are investment banker NUMBER ONE NUMBER ONE talking with everyone looking at part or all of the company." Register & Tribunes broadcast IN QUALITY IN EXPERIENCE properties are WOAD -TV Moline, Ill.; KHON -TV Honolulu; WIBA-AM -FM Madison, Ws.; KYXI(AM) -KGON- BrightStar meets the BrightStar is operated has been estimated by Paul Kagan at FM Portland, Ore. Value of properties collectively $71 rigorous specifications for by people with 20 million. Shares of closely held company, which were trading at $35 before initial purchase international audio and years experience of offer, have recently traded for $120. video transmissions of transmitting video O all our regular users by international who include the BBC. satellites and using New terms. Metromedia Broadcasting Corp. sold its package of $1.9 billion, face value, CBC (Canada). CNN European debt securities (BROADCASTING, Oct. 29), raising $1.3 billion in cash which it will use to (USA). EUROPEAN interconnects - soon retire bank debt incurred in June 21 leveraged buyout. Offering, which comprises four BROADCASTING to include the types of debentures, will eliminate previously stated need to sell asset -most likely one of UNION. ITN (UK). European LWT (UK). MTV Communications TV its stations-to meet bank financing requirements. It will also reduce current cash (Canada). NBC. Satellites. interest payments while at same time increasing deductible interest expenses through use NHK (Japan). of zero coupon notes, which accumulate interest not paid until note comes due. NEWSWEEK (USA). O PARAMOUNT (USA). RTE (Eire). 20th drop. Twentieth Century Fox Film Corp. reported $85- million loss on $775 million in THAMES TV (UK) revenues for fiscal year ended Aug. 25, compared to $10.6- million loss on $783.4 million and many others. during 1983. Filing with Securities and Exchange Commission also reported studios outstanding bank debt has climbed from $192.9 million to $363.2 million during past year. Losses, blamed mainly on poor feature film performance, could prompt Fox owner Marvin Davis to make an offering of debt and /or preferred stock and product financing arrangements with outside investors," report states. SEC filing also disclosed Davis has added his son, John, to company's board of directors, along with recently appointed chairman, Barry Diller. Former President Gerald Ford and former Secretary of State Henry Kissinger were among those removed Nov 16 following reduction of board from 18 to five members. Filing also reveals Fox's prospective sale of unspecified assets, which include real estate and golf resorts. Although Diller's compensation is not disclosed report says his predecessor, Alan J. Hirschfield, will receive $500,000 annual fee for "nonexclusive services as a consultant," plus additional consulting fees for indefinite period. In fiscal 1984, Hirschfield received compensation of $936,000, including bonuses. Vice Chairman and President Norman Levy, who is to leave Fox Dec. 26, received $1 million in total compensation last year, and after leaving will receive at least $500,000 per year for next five years under terms of production and /or consulting arrangement. Also in studio's 10K annual report, Fox estimated it will spend $165 million over next year in film and $132 million in television production. MTM Enterprises is in "serious" negotiations to buy Fox's 50% interest in Studio City complex it owns jointly with CBS Inc. CBS -Fox facility had been mentioned as relocation site for Fox following proposed sale of existing 63- acre Fox studio in Century City area of West Los Angeles. Relocation plan has been dropped for time being, largely due to zoning restrictions and high interest rates. MTM, founded by actress Mary Tyler Moore and NBC executive Grant Tinker, then her husband, is independent production company responsible for such series as Hill Street Blues and St. Elsewhere.

Disney buy. Walt Disney Productions has authorized stock repurchase program that could enable studio to acquire up to 3.5 million of its 33.7 million shares of outstanding stock. Burbank, Calif. -based company said purchases will be made "from time to time through brokers or dealers in the open market, or in privately negotiated transactions." Spokesman said repurchase effort is not aimed at buying estimated 25% stake of studio currently controlled by members of Fort North -based Bass family, who helped Disney fend off takeover attempt earlier this year. In other action, Disney board declared quarterly cash dividend of 30 cents per share, payable Jan. 5 to shareholders of record Dec. 10. Joseph F. Cullman Ill, former chief executive officer of Philip Morris Inc., was elected to board, effective Dec. 31. BrightStar is first across the Multiplying. Price Communications Corp. announced board approval of five -for -four common stock split in form of 25% stock dividend. Split will increase number of outstanding Atlantic - don't be the last shares to approximately 4.6 million. Affiliated Publications board approved three -for -two split to find out payable Jan. 25 to shareholders of record Dec. 28. Split will raise outstanding shares to 12 BrightStar, International Budding. Rockefeller Center. 630 million and raise effective trading float to over 3 million. 5th Avenue. 22nd Floor. New York NV 10111, Telephone: 1212) 582 8578. Telex 642494 WU BRTSTR NY

Broadcasting Dec 17 1984 New Arbitron rating books in the works Initial reaction to prototype separate pages for average quarter -hour and merly titled "Away from home") would rep- of redesigned quarterly market cume estimates, AQH shares and cume rat- resent a station's share of its total 12 -plus reports is favorable; new books ings, with each page containing metro, TSA average quarter -hour audience as well as would be distributed in 1986 (total survey area) and ADI (area of domi- men 18 -plus and women 18 -plus who listen nant influence) listings. at home, in the car or in other locales. There The radio industry will be receiving rede- Audience composition -new section are five proposed dayparts for measuring lo- signed quarterly market rating books in the that would show stations what percent of the cation listening, including drive times Mon- mail from Arbitron in 1986, if all goes ac- total 12 -plus listening audience they have for day to Friday and weekends 10 a.m. to 7 cording to the company's plans. The new different demographics in two categories, p.m. (Upon the request of Arbitron Radio books, according to Arbitron officials, will average quarter hour and cume (Monday to Advisory Council, the company has agreed be designed for easier reading of the ratings Sunday, 6 a.m. to midnight). to conduct a study on whether a significant data, with larger type in vertical page form. Demographic buyer-new section that amount of out-of -home listening goes unre- Arbitron's proposed changes would create would illustrate daypart ratings and shares ported.) the following sections in the market reports: for many demographic categories including Loyal and exclusive cume audience -a Audience trends-tentative name given persons, men and women 12 -34 in metro, loyal audience is described by Arbitron as to share trend pages which would include the TSA and ADI areas. One demographic per listening exclusively to one station at least following demographics: persons 12 -plus page. two- thirds of total radio listening time, while and 12 -34, and adults 25 -54 and 35 -64. The Hour-by -hour average quarter-hour lis- an exclusive audience would listen all the pages will include average quarter-hour tening estimates (Monday-Friday )-new time. Listening estimates are proposed for (AQH) metro shares as well as average quar- one -page format for this section of the mar- eight different demographics for Monday to ter-hour estimates and cume ratings. (Arbi- ket report that would feature the following Sunday, 6 a.m. to midnight. Arbitron cur- tron originally planned to title the section demographic categories: persons 12 -plus, rently has an exclusive cume audience sec- Arbitrends.) teens, persons 12-34 and adults 18 -plus, 18- tion for four demographics: persons 12 -plus, Discrete demographics-current day - 34, 18-49, 25 -54 and 35 -64. There would be teens, men 18 -plus, and women 18 -plus. part averages section of the report which separate pages for average quarter -hour met- The new section would show what percent- would add men 18 -plus and women 18 -plus ro and TSA station ratings. age of a station's total cume comprises both demographics. However, there would be Listening locations-this section (for- loyal and exclusive audiences. Overnight listening -new section that would highlight midnight to 6 a.m. average quarter-hour and cume ratings along with cume data for 24 hours (midnight to midnight) for the adult 18 -plus demographic, "i Monday to Sunday. Ethnic composition -a new section for ethnically weighted markets only that would show the percentage of a station's total 12- Best Wishes Fora plus average quarter -hour and cume listening audience (Monday to Sunday, 6 a.m. to midnight) comprising black and Hispanic listeners. Joyous Holiday Season Arbitron is also proposing to broaden the scope of its market profile data at the beginning of each book to include adding metro And a area statistics and expanding census infor- Healthy And mation. An RAB /Goals subcommittee has recommended that Arbitron delete the loyal listen- Prosperous New Year. ing part of the redesign radio market report because it is a "subjective estimate "; have separate pages for each demographic category in the hour-by -hour listening section, and change the name of the demographic buyer section to "combined demographics," which better defines the data (Arbitron said it will institute some name change for the

BLACKBURN& COMPANY, INC. section). Also planning to carefully look over Arbi- RADIO TV CATV NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS tron's new "conceptual design" for the quarterly market reports is a special subcommittee of four Arbitron Radio Advisory Council WASHINGTON. D.C.. CHICAGO, IL ATLANTA, GA BEVERLY HILLS, CA members who will meet soon after the first 20036 60601 30361 90212 1111 19th Street. N.W. 333 N. Michigan Ave. 400 Colony Square 9465 Wilshire Blvd. of the year to discuss the new proposals. (A (202) 331-9270 1312) 346-6460 1404) 892-4655 1213) 274 -8151 prototype of the new book was presented at the Arbitron Radio Advisory Council meeting in Carlsbad, Calif. [see "Riding Gain,"

Broadcasting ..lDec 17 1984 page 94]). The committee will also provide a better sales tool than the current book," & Co. Arbitron with feedback from the radio noted John Lauer. WRNG(FM) Newnan, Ga. Sold by Coweta- broadcasting community. Rhody Bosley, Arbitron vice president of Communications Corp. to NEWSystems of The special advisory council subcommit- sales and marketing for radio, said the only Georgia Inc., newly formed subsidiary of tee comprises Larry Wexler, vice president new calculation among the proposed ideas Philadelphia -based Broadcast Enterprises and general manager, WPEN(AM) -WMGK(FM) was the loyal listening audience. All other International Inc. , for $950,000, comprising Philadelphia, the new advisory council data is available either in the market reports $500,000 cash and $450,000 note. Seller is chairman; John Lauer, vice president and or through Arbitron's AID computer system, owned by Dallas M. Tarkenton, president, general manager, WGST(AM) -WPCH(FM) At- he noted. who also owns WCOH(AM) Newnan; WJGA- According Arbitron will gather lanta, the new council vice chairman; Ray to Bosley, FM Jackson, Ga., and WKXR(AM)- WRLT-FM Gardella, vice president and general man- imput from the advisory council subcommit- (formerly WGWRIAMI- WCSE[FMI) Asheboro, ager, WICC(AM) Bridgeport, Conn., and El- tee early next year and then present another N.C. Buyer is principally owned by Ragan len Hulleberg, executive vice president, prototype book at the next full council meet- A. Henry, president. BEI also owns WALK marketing and communications, McGavren ing, which is scheduled for March in Harri- (AM) Atlanta; WBLZ(FM) Hamilton, Ohio; Guild Radio. son, N.Y. After studying all industry reac- WMLF(AM) -WTLC(FM) Indianapolis; WITH Initial reaction from committee members tion, Arbitron will undertake "design (AM) Baltimore; WPDQ(AM) Jacksonville, to Arbitron's new conceptual design book reevaluation" to see, among other things, the Fla.; WJAS(AM) Pittsburgh, and WDIA(AM) has been favorable. "I'm happy to see that cost involved in effectively executing the Memphis. Henry is on board of noncommer- the new Arbitron will give the book a new look in an changes. "Implementation of cial WHYY-FM Philadelphia and WHYY-TV era when they are also moving into more changes in the book will not take place to at Wilmington, Del. Broadcast Enterprises In- O electronic systems," said Wexler. "It will be least the spring 1986 survey," said Bosley. ternational Inc. is selling WJAS (see below). WRNG is on 96.7 mhz with 3 kw and antenna 380 feet above average terrain. ChmgoEgmaC_°.-.ncc64 WIXZ(AM) McKeesport, Pa. Sold by Renda Broadcasting Corp. to Serena Communica- C PROPOSED r KOBE(AM) -KOPE(FM) Las Cruces, N.M. tions Inc. for $1.42 million comprising WHAM(AM)- WHFM(FM) Rochester, N.Y. Sold by Sun Country Radio Inc. to Leland $600,000 cash and $700,000 note, plus Sold by Rust Communications Group Inc. to D. Shaffner for $1 million. Seller is owned $120,000 noncompete agreement. Seller is WVOR Inc. for $7.3 cash. Seller is Leesburg, by P.H. Thiesan, Leah D. Ross and her son, owned by Anthony Renda, president who Va. -based station group of two AM's and Frank G. Ross. It has no other broadcast also owns WPXZ -AM -FM Punxsutawney, Pa., WSHH(FM) two FM's owned by William E. Rust Jr. and interests. Buyer also owns KWOC(AM)- and Pittsburgh, and is buying family. Buyer is principally owned by Albert KPBM(FM) Poplar Bluff, Mo. KOBE is on WJAS(AM) Pittsburgh (see below). Buyer is L. Wertheimer, Jack Palvino and Edgar Mu- 1450 khz with I kw day and 250 w night. owned by Alan C. Serena, president, who sicuf. It also owns WVOR -FM Rochester and KOPE is on 104.9 mhz with 3 kw and antenna has no other broadcast interests. He is sta- WBUF(FM) Buffalo, both New York. WvoR 32 feet below average terrain. Broker: Kalil tion's general manager. Wlxz is on 1 360 khz Inc. will spin off wHFM to comply with FCC duoply rules. WHAM is on 1180 khz with 50 kw full time. WHFM(FM) is on 98.9 mhz with 50 kw and antenna 340 feet above average terrain. KQAK(FM) San Francisco Sold by Golden ALL FRIENDS Gate Radio to group headed by Ivan Braiker TO OUR and James D. Ireland III for approximately $7 million. Seller is owned by Becker Com- IN THE BROADCASTING munications Associates, venture capital firm with no other broadcast interests. Buyer is principally owned by Braiker, president, for- FAMILY, OUR WISHES merly vice president of Belo Broadcasting, and Ireland, general partner of RRY Part- ners, New York -based investment banking FOR A WARM AND firm. Braiker has interest in Highsmith Broadcasting, owner of KLHT(AM)- KZZU -FM Spokane and KRPM(FM) Tacoma, both Wash- JOYOUS HOLIDAY SEASON ington. It also has interest in KMZQ -FM Las Vegas. Highsmith is principally owned by William Highsmith, owner of Phoenix - based library supply firm. KQAK is on 98.9 mhz with 4.3 kw and antenna 1,450 feet (i9l4a above average terrain. Broker: ChapmanAs- sociates. O WXCM(AM) -WIBM(FM) Jackson -Lansing, r° Mich. Sold by Casciani Communications 4 e/14,ed/OzB Inc. to Van Wagner Broadcasting Inc. for _ $3,150,000. Seller is owned by John B. Cas- 9/4- 779 -7003 ciani who has no other broadcast interests. Buyer is subsidiary of Van Wagner Advertis- ing, New York -based display advertising firm principally owned by Jason Perlin, BOB MAHLMAN president, and Richard M. Schaps. It has no other broadcast interests. WxcM is on 1450 BOB BIERNACKI NANCY MAHLMAN khz with 1 kw day and 250 w night. WIBM- FM is on 94.1 mhz with 50 kw and antenna BOB STEINBERG ARIE TOMASELLI 500 feet above average terrain. Broker: Blackburn & Co.

Broadcasting Dec 17 1984 . na with 5 kw day and 1 kw night. above). Buyer is owned by Anthony Renda, burgh. WJAS is on 1320 khz full time with 5 WJAS(AM) Pittsburgh Sold by BENI president, who is selling WIXZ(AM) McKees- kw. Broadcasting of Pittsburgh Inc. to Renda port, Pa., to comply with FCC rules duoply Broadcasting Corp. for $700,000 cash. Sell- (see above). Renda also owns wpx2 -AM -FM For other proposed and approved sales see er is buying WRNG(FM) Newnan, Ga. (see Punxsutawney, Pa., and WSHH(FM) Pitts- "For the Record," page 108.

Western wrapup: VCR's; inter -industry relationships Not all observors at panel believe home video is hurting industry

Everybody agrees that the home video ex- plosion -the rapid proliferation of half-inch videocassette recorders and home video dealers willing to rent videocassettes of popular motion pictures for a dollar or two a night -is changing the face of the cable television business, but nobody is sure just how. Gauging the impact of home video on cable is difficult because research on the television habits VCR owners is sparse and incon- clusive. "I don't believe you can really believe the research at this stage of the game," said Stephen J. Scheffer, executive vice president of film/programing, Home Box Office, at a Western Cable Show panel session. "I think instincts are probably a better guide than any research we are reading." Warner, Nishiruma, Cole -Ford, Scheffer, Mechanic If nothing else, the size and growth of home video can be quantified. According to and renting videocassettes. He estimated still isn't as big as pay television. "Whole- Alan Cole -Ford, a pay television analyst that 25% of the nation's cable subscribers sale cassette revenues" will return $700 mil- with Paul Kagan Associates, there will be 14 now own VCR's and that another 10% to lion to program suppliers, about $485 mil- million homes with VCR's (16% of all tele- 20% will join the club next year. lion of that to motion picture studios, he vision homes) by the end of 1984 and there Even though home video has grown said. The pay cable network alone, however, are some 15,000 home video stores, selling quickly in recent years, Cole -Ford said, i will spend more than $850 million, of which $600 million will go for motion picture rights, he said. GAMMON & NINOWSKI Scheffer's instincts tell him that VCR may be both good and bad for cable. It may en- MEDIA INVESTMENTS, INC. hance the value of cable to consumers by giving them more programs to time shift, but The firm of Gammon & Ninowski offers to the industry it also may take the shine off pay services. in all station To the extent that home video makes mov- experienced, professional assistance phases of ies available to consumers earlier than pay sales, transfers and financing. cable, he said, "there is no question in our mind that the relative weighted value of Gammon & Ninowski is equipped to offer specialized attention movies on our service is somewhat dimin- ished." "Raiders of the Lost Ark" is a "good to each listed property. Professional market studies, appraisals, example," he said. After months and months identification of special tax opportunities, financial structuring, of threatrical and home video exposure, he said, "it was not a bellringer" on cable. and the careful preparation of a compelling presentation are According to Bill Mechanic, vice presi- the firm's hallmarks. dent, pay television, Walt Disney Pictures, cable's position relative to home video is not maximize good. A "decent" motion picture will have a We are prepared to structure every transaction to three -month run in the theaters, he said. your particular goals. About six months after its release it will show up in the home video stores and six months after that on cable, he said. The cycle is speeded up or slowed down, depend- ing on the popularity of the movie, he said. GAMMON & NINOWSKI A "stiff" might only get a two -week theatri- MEDIA INVESTMENTS, INC., cal run. the media brokers who warrant your trust, Mechanic also noted that there is an "interim market" -everything from military serving the broadcasting industry with offices located in: bases to the airlines -that has to be exploit- ed before the home video market. The stu- Washington, D.C. Los Angeles, CA dios try to stay away from the "cassette win- Ronald J. Ninowski Carl J. Fielstra dow" because as soon as the films hit the James A. Gammon (714) 837 -9800 stores, piracy becomes a problem. Rod Warner, who a lot in Donald R. Bussell spends of time the cable sales trenches as a sales consultant, (202) 861 -0960 believes that home video is good for cable.

Broadcasting Dec 17 1984 Cable operators don't yet realize, he said, churn was 45%, he said. But in Arlington, Cable operators may feel moved to cash in "what a boon to the marketing and retention Mass., where VCR penetration was just on the home video market by setting up their of the cable subscribers the VCR is coming 12%, churn was 67%. own outlets. But Weston Nishimura, a home to be." Cable salespeople are always delighted to And the winner is. The National Association of Broadcasters is entering a new election cycle see a VCR in the home because they can with 13 radio and six television board seats open. A list of nominees eligible to run for each show that cable can increase the value and office (individual districts in radio; at -large seats in TV) was mailed (Dec. 6 -7) to all NAB utility of the VCR, Warner said. "It really members. The top two vote getters in each radio district will be on the final ballot, scheduled promotes the sales." to be sent in February. The top 12 television vote getters will vie for the six TV seats. Although Warner believes VCR's encour- There are 93 candidates on the initial ballot for the radio board including six incumbents: age consumers to subscribe to HBO, Show - Clyde Price, W4CT--AM -FM Tuscaloosa, Ala. (district 9- Georgia and Alabama); David Palmer, time and the Disney Channel or combina- v TH(AM)- WXTO(FM) Athens, Ohio (district 11- Ohio); Kenneth MacDonald, wsAM(AM)- wKCO(FM) tions of the three, he also believes they Saginaw, Mich. (district 13- Michigan); Bev Brown, KGAS(AM) Carthage, Tex. (district 19- discourage them from subscribing to The Oklahoma and north Texas); Thomas L. Young, KVON(AM)- KNYN(FM) Napa, Calif. (district 23- Movie Channel and Cinemax, which are not northern California and Alaska), and Gary Capps, KGRL(AM)- KXIO(FM) Bend, Ore. (district 25- as distinctive as the others. Oregon and Washington). To take advantage of the VCR in the Five of the board's incumbents are ineligible for re-election after serving two complete home, Warner said, the cable salesman must terms. They are: Ed Giller, WFBG-AM -FM Altoona, Pa. (district 3-Pennsylvania); Walter May, exploit the human "greed factor" by suggest- WPKE(AM)- WDHR(FM) Pikeville, Ky. (district 5-West Virginia and Kentucky); Ted Snider, KARN(AM)- ing that VCR's can be used to tape movies KKYK(FM) Little Rock, Ark. (district 15-Tennessee and Arkansas); William Hansen, vuoi.(AM» and that the tapes can then be hoarded. They wLLI -FM Joliet, Ill. (district 17- Illinois), and Dean Sorenson, KCCR(AM )-KNEY(FM) Pierre, S.D. must also instruct customers how to operate (district 21- Minnesota, South Dakota and North Dakota). their VCR's once they become cable sub- Two incumbent radio members who are not seeking re-election: Dick Rakovan, formerly of scribers. Sales have been lost, he said, be- Outlet Broadcasting, Providence, R.I. (district 1- Connecticut, Vermont, Maine, Massachu- cause some people feel it is too difficult to setts, New Hampshire and Rhode Island), and Charles Jones Jr., AIE -FM Sarasota, Fla. operate the equipment. (district 7 -Florida, Puerto Rico and Virgin Islands). Cole -Ford pointed out there is some evi- A number of former radio directors are seeking to return to the board, including: E. H. dence supporting Warner's belief that home Close, WKNE(AM) -WNBX-FM Keene, N.H. (district 1); Jerry Lee, wEAZ(FM) Philadelphia (district 3), video is a plus for cable-that the "VCR is a and J.T. Whitlock WLBN(AM)- WLSK(FM) Lebanon, Ky. (district 5). James Wychor, KWOA-AM -FM churn fighter." American Cablesystems Worthington, Minn., president of the Daytime Broadcasters Association, which is planning to Corp. surveyed 10,000 of its 215,000 sub- merge with NAB, is running for the 21st district seat. scribers in several markets and found that On the television side, there are 38 candidates on the first ballot, including four incum- the higher the VCR penetration, the lower bents: Leslie Arries Jr., wive -ry Buffalo, N.Y.; Wallace Jorgenson, wsTV(Tv) Charlotte, N.C.; Peter the pay TV churn. In its Peekskill, N.Y., Kizer, Evening News Association, Detroit, and Michael McCormick, w u -ry Milwaukee. Also system, for instance, where 47% of the cable on the board but ineligible for re-election are William Dunaway, formerly of wTHR(rv) Indianapo- subscribers had VCR's, the annualized lis, and Jerry Holley, Stauffer Communications, Topeka, Kan. Former TV board member Walter Windsor, WFTv(rv) Orlando, Fla., is on the ballot.

Ettoun's 6rEPÍtngs

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Broadcasting Dec 17 1984 era of growing consumer head of Video Over the next four years, home video will particularly in this video store pioneer and the with the pay television ser- Dealers Association, told cable op- grow 140%, but addressable cable, or cable dissatisfaction Software vices, but they feel the networks are taking erators to approach home video cautiously pay -per-view, will grow by 240 %. "Some- advantage of them. since it has far more to do with retailing, thing is gaining on them," he said. The root of the troubled relationship is the than it does television. If a cable operator Cable operators need basic subscriber fee, the per -month, per- subscrib- wants to get in the business, he should do so networks, but disagree with er fee the networks charge the operators. The in cooperation with somebody already in the way relationship has evolved operators believe the basic network should business. be supported by advertising alone and, if all the talk is about home video, Cable operators have a classic love -hate re- Although anything, the networks should be paying -Ford, it really is not the fastest lationship with the basic cable program net- said Cole them to carry their programing in the same growing segment of the television business. works. They know they need the networks, way the broadcast networks pay affiliates. "The relationship has deteriorated," said Marc Nathanson, president of Falcon Com- Funded. Of the 312 proposals submitted for the first round of the Corporation for Public munications, at a Western Cable Show pan- Broadcasting's Open Solicitation process, 18 were selected for funding by CPB. Six projects el. When Turner's Cable News Network was are station productions and 12 are independent productions, CPB said. Those receiving being challenged by Satellite News Channel funding for production include: Charlotte Forten's Mission, Past America Inc., Miami, and in 1983, he said, 'Rimer pleaded with opera- The Mark Twain Series: Adventures of Huckleberry Finn, the Great Amwell Co. Inc., New tors to stick with CNN. But when SNC col- York, in association with wcBY -TV Springfield, Mass. (both to air as part of the Public Broadcast- ing Service's American Playhouse); Electric Spell, Tatge Productions Inc., in association with WNET(IV) New York (to air as part of PBS's Great Performances); About Tap, Folk Tradi- tions Inc., New York; Doctor Death, Third Floor Productions Inc., New York; Langston Hughes, New York Center for Visual History, New York; The Hidden Minority, woeocrvi Pittsburgh, and the Disability Rights Education and Defense Fund, Berkeley, Calif.; Miles Ahead: a Salute to Miles Davis, wNET,, Storms: A Life in the Jewel Box, Eye of the Storm Productions Inc., VWashington; Beirut: The Last Home Movie, Zohe Film Productions Inc., New York; Fortieth Anniversary-Hiroshima/Nagasaki Bomb Attack, KITS -TV Seattle and York -Wiley Produc- tions, Washington; Central America and the Caribbean: Roots of the Crisis, the Blackwell Corp., Reston, Va., and WGBH -TV Boston (to air as part of PBS's Frontline); Owl TV, National Audubon Society Productions, Washington, and Owl Magazine, Toronto; Latin America: The Turning Point, Latin American Project, New York, and International TV Revue, EN Endow- ment of South Carolina, Columbia, S.C. Nathanson, Sie and Wussler Three receive money for research and development are: The Department projects that will lapsed, he said, Turner began jacking up of Philip Burton Productions, New York; Toward an American Dream, wGBH -n; and Justice, rates. That does not encourage "love or loy- in association with York Productions Inc., Cops and Robbers, the Law Science Council alty," he said. Washington. When it comes to subscriber fees, Nathan- son said, "anything is too much for us to pa David Horowitz, president and chief ex- ( ecutive officer, MTV Networks Inc., November 26,1984 stressed that the basic networks need money, including that from the subscriber fees, to continue to improve their product. "The name of the game is programing," he said, "and programing is very, very expensive." A basic network's real competition, he said, is not the other basic networks, but the three Media Corp. big broadcast networks, which pour hun- Foster dreds of millions of dollars into programing has completed the sale of the assets of radio station to attract wide audiences. The basic cable networks are a real value, WTPA (FM) said Horowitz. In addition to providing lift Harrisburg, PA and retention for the affiliated cable ser- to vices, the basic networks turn over advertising time to affiliates. And local advertising, Keymarket Communications he noted, is growing -from $50 million in sales in 1983 to an anticipated $80 million in of Pennslyvania, Inc. 1984. Most cable operators operators grudging- ly pay the subscriber fees with the hope that advertising will one day totally support the The undersigned initiated this transaction networks. According to John Sie of Tele- and represented the seller in the negotiations. Communications Inc., the nation's largest cable operator, that day will come only after the major cities are wired and advertisers can reach a substantially larger percentage of THS television homes through cable than they now do. TED TE The cable industry, as its "only common objective," Sie said, should do "whatever it andnnatl takes to wire the rest of the nation," he said. CUE The unwired big cities leave "gapping holes" that discourage advertisers from buying time on the cable networks, he said. Even if the big cities are wired, not all

Broadcasting Dec 17 1984 basic service will be free to cable operators. video, the Cable Music Channel. for recognizing quickly that CMC had no Robert Wussler, executive vice president of The only reason TBS launched CMC was future and shutting it down. "We did not let a TLrner Broadcasting System, said the cost of because some operators urged it to do so, he stream of red ink make our CNN or CNN producing CNN will continue to spiral in the said. What's more, he said, TBS has gotten a Headline News problems any worse than years ahead and its subscriber fee will grow "very positive" reaction from the industry they are." from 16 cents this year to perhaps $1 by the end of the decade. CNN spent $84 million in 1984, less than a third of what any one of the Ratings, liquor ads, children's programing news departments of the broadcast networks spent, he said. top TV- ethics conference discussion CNN will try to hold down costs, Wussler said, but they will increase inexorably as the Industry and nonindustry figures clash whose only goal is to beat the competition's network tries to keep pace with broadcast over issues facing Fifth Estate ratings. He said television needs "new pio- network competition. He said he wouldn't neers" who understand that "glorification of be surprised if, in two years, CNN was Do ratings strangle or support quality pro- instant success is suicide in the long run" and spending more than $100 million. graming? Should government ban liquor ads who "won't forfeit their moral judgment to That the subscriber fees are not stable, and mandate children's programing? Are the bottom line." said Sie, has made financial planning diffi- marketplace realities enough to insure public Professing himself "pained" at Lear's cult for cable operators. To plot their busi- service? charges was Donald D. Wear, vice president ness strategies, he said, operators need pre- These questions drew the most discussion for policy of the CBS /Broadcast Group. dictable long -term pricing. during a two -day TV and Ethics conference "The measure of service to the public is rat- Responding to Sie, Wussler said long- in Boston. It was co-sponsored by Emerson ings," he said. "Our responsibility as a net- term subscriber-fee agreements may be pos- College and the Boston/New England chap- work is to find out what everybody thinks sible. He said he sees the day when TBS and ter of the National Academy of Television and then come up with a menu of viewing operators could work out such arrangements Arts & Sciences. choices for them. You can't make a good calling for annual increases over several Keynoter Norman Lear triggered the rat- business if you don't respond to the viewer." years in a "stair -step fashion." ings debate by reiterating his long -held view A heated, unscheduled exchange over li- Because they feel they subsidized basic that television, like the rest of American quor ads came when Action for Children's networks through subscriber fees, some op- business, is "slowly dying" of what he called Television President Peggy Charren accused erators also feel free to second guess the an obsession with short-term thinking. He the industry of ignoring problems like alco- business and programing decisions of the termed it arrogant for TV executives to ac- hol abuse "unless it's stuffed down your basic networks. During the panel session, cept so little responsibility for programing throat, and then you try to diffuse the issue" for instance, TBS took heat from operators quality and its effect on society. with public service announcements. for launching its ill -fated venture in music Lear identified no "villains," saying that But Leonard S. Matthews, president of TVexecutives including himself and his Em- the American Association of Advertising bassy Communications production company Agencies, and NAB President Edward O. The Public Broad- PBS program vote. are trapped in a numbers- oriented system Fritts maintained that only educational pro- casting Services Mr. Rogers' Neighbor- hood, 3 -2 -1 Contact and Great Perfor- mances were among the top- ranked programs to be purchased by PBS stations tor the fall of 1985, following a non- binding PBS station program preference round. The MacNeil/Lehrer NewsHour, December 6, 1984 which has come under fire by noncommercial stations (BROADCASTING, Nov. 5) ranked 21st out of 38 programs. (The round is part of the PBS Station Program Cooperative -the mechanism by which Oak Industries Inc. noncommercial stations collectively choose programing.) Another round will has sold be held next month, which will narrow the list of programs to about 20, with SPC voting ending in February. The following is a list of programs in WKID-TV order of preference: Mr. Rogers' Neighborhood; 3 -2 -1 Con- in Fort Lauderdale, Florida to tact; Sesame Street; Nature; Great Perfor- mances; Wall Street Week; Mark Russell Comedy Specials; American Playhouse; John Blair & Company Nova; Frontline; Wild America; Austin City Limits; Wondenvorks; Reading Rainbow; Evening at the Pops; Newton's Apple; The Victory Garden; Eyes on the Prize; Black Champions; Woodwright's Shop; MacNeil /Lehrer NewsHour; The Electric Co.; Matinee at the Bijou; Fir- The undersigned acted as financial advisor to Oak Industries Inc. ing Line; Sneak Previews; Survival and assisted in the negotiations leading to this transaction. Guides; The Nuclear Age; Enterprise; Comedy with Monteith and Rand; Pulse; American Masters; Philippines: Ameri- ca's Next Crisis; The Great Outdoors; On Television; The M.A.D. Scientist; Real- Smith Barney, Harris Upham & Co. ization: Growing Old in America; Living Incorporated Things, and Naturescene.

Broadcasting Dec 17 1984 NCTAs Schooler; Connecticut's Gundling; David Henderson, Outlet Communications president; Howard Liber- man, attorney with the Washington law firm Arter and Hadden, and CBS's wear Lear grams can combat alcohol abuse and that TV the FCC get away with it." meant anything over the years, it's meant ads don't tempt youngsters to start drinking. Predictably, a regulator and a cable that you don't want government deciding" Fritts and Charren also differed over the spokesman differed over who should insure what is or is not fit to present. Mandated need to mandate children's programing. The programing diversity, the government or the leased access actually threatens diversity be- broadcasters' leader sees commercial and system owner. William B. Gundling, the cause it lets similar services compete among public stations providing quality shows, Connecticut senior assistant attorney general themselves and thereby closes off channels while ACT's head called it "outrageous" and who helped negotiate an agreement under to unique programing, Schooler said. "sick" that commercial networks have no which the Times -Mirror Corp. will divest Two prominent television veterans viewed regular daily or weekly Monday -to- Friday itself of one cable outlet and obey strict oper- government regulation as a nuisance that's children's offerings. ating conditions for another, said the "end irrelevant to their responsibilities. FCC Commissioner Henry M. Rivera result of concentration of ownership and "Each general manager as a federal licen- termed the lack of children's programing a crossownership is homogenization of ideas see should be responsible," said WNEV-TV "sad commentary on the ethics of the televi- and silencing of differing voices." He argued Boston President Sy Yanoff. "The fairness sion industry." He said the commission "also that the public has the constitutional right to doctrine and equal time don't inhibit me, but shares the blame for not guarding the public hear as many varied opinions as possible. the government shouldn't tell me what to interest" but that the ultimate responsibility Michael S. Schooler, National Cable Tele- do." He credited Charren and ACT for "tak- for the "sadly deficient" state of children's vision Association associate general coun- ing a hard look at children's advertising. programing is the public's, because "it let sel, replied that "if the First Amendment has Maybe we should have been more responsible [in that area]. But who is ACT to tell me that I have to put on an hour of children's programing?" November 30, 1984 The president of the Association of Inde- pendent Television Stations, Herman W. Land, voiced similar thoughts. "I hate it when the FCC sits in judgment," he said. "A broadcaster has moral responsibility by virtue of his license. Regulation simply codifies it. No law, nobody can force you to be responsible." Trans World Broadcasting Corp. While Land predicted more government encouragement of minority ownership, Na- has completed the purchase of the assets of tional Black Media Coalition Chairman Pluria Marshall stressed the need to concen- WHLO trate on programing and hiring problems. "We haven't called advertisers, agencies Akron, Ohio and producers to task" for not providing from more realistic portrayals of blacks, he said. And he said the Radio- Television News Di- Susquehanna Broadcasting Co. rectors Association "isn't doing a damn thing" about the low number of black news executives. "We have to stay on their case," Marshall declared, stating that there are only Todd Hepburn, Vice President of the undersigned two black television news directors and less initiated this transaction and represented the seller in the negotiations. than 50 blacks making key television news decisions in the country. Commenting on news coverage in general, CBS correspondent Morton Dean, who THE will switch to anchor at Independent Net- work News by year's end, agreed with a TED ,23 critic that "we are shallow. We don't do enough in -depth reporting, or explore Cincinnati, Ohio enough new ideas." He said that the longer CUE network news broadcasts become, the shorter the stories get, because of demands for variety to keep viewer attention. Dean added, however, that he thinks television is blamed unfairly for simply reporting bad

Broadcasting Dec 17 1984 more than 75% of the station's fair market Wary words. Two leading executives warned broadcasters against investing in technology value. "Normally, once the FCC says you in search of a marketplace at the Boston conference on N and Ethics. are in danger of losing your license, you Metromedia Corp. Executive Vice President Chester E Collier said that tomorrow's winners cannot sell it to anyone at any price. These will be the programers, not suppliers of new delivery systems. People will connect to cable licensees are, in effect, let off the hook in only if it provides something they want," he said. "The delivery systems that survive will find exchange for helping to increase the number an alternate way of programing." of minority broadcasters." Collier called advertiser-supported cable offerings "more of the same" thing that the The commission's tax certificate policy networks are providing. The networks are undercutting pay cable by providing similar mov- also encourages minority ownership by per- ies, Collier said. To realize its potential, cable will have to make "very radical programing mitting a broadcaster who sells his station to changes," Collier said. a minority to defer payment of any capital He likened commercial networks to Detroit automakers 15 years ago when they paid little gains tax that results from the sale, Rivera attention to foreign imports: "They're so large and set in their ways that they'll have a difficult explained. Furthermore, he added, the FCC time adapting." boosts minority ownership by awarding mi- He sees the VCR industry in the best position to fill the programing gap. People will want to norities an advantage when selecting from do more with VCR's than just time shift and watch movies. VCR will sell specialized program- among the applicants who want to own a ing, such as video magazines and courses," he said. "Fractionalization [of the audience) will radio or TV station. be the byword, just as in the magazine and newspaper industry," Collier believes. The minority preference for low -power Viacom International Chairman Ralph M. Baruch said the financial winners in what he TV and MMDS lotteries also helps, he said. called the current world communications revolution will be those who "prudently evaluate "In order to preserve the advantage received technical developments in terms of consumer demand." Follow the pragmatists, he advised, by minorities in the FCC's normal way of instead of investing in "technology in search of a marketplace." Cable television has found choosing broadcast licensees, which is that this is working to serve the public's "insatiable appetite" for news and entertainment, he known as the comparative hearing process, said. Congress instructed the commission to in- Baruch sees transactional services such as home banking, as having far greater consum- clude a minority preference in any lottery er potential than passive information services, such as videotex, and said advertising - used to select licenses in any mass media supported cable and pay N make good business sense. service." To date, Rivera said, 35% of the LPTV winners have been minorities. Rivera also mentioned the FCC's expedit- news. "It tells you of a nation in turmoil with plicants who own no mass media property. ed processing policy for minority applicants a force that print journalism can't match," he Once a license has been granted in each city who request it and the recent change in the said. "We shouldn't be a cheerleader, but a from among the pending applications, addi- commission's definition of what amount of traffic cop, pointing a finger at what's tional applications will be accepted for sta- ownership constitutes "minority owner- wrong." O tions serving parts of cities not served by the ship." In the past, the FCC required that a first round licensees," Rivera explained. minority stockholder or investor have at He thought minorities should also explore least 50% ownership and control of the com- Rivera outlines the opportunities offered by instructional pany in order for the company to be defined television fixed service (ITFS), broadcast as minority owned, he said. "It now permits ownership tips subcarrier authorization (SCA's) and cellular a limited partnership to be defined as minor- telephone. "Let me just say that each of ity owned so long as a minority is the general these services is experiencing rapid growth; partner and has at least a 20% equity inter- for minorities each has room for newcomers, there seems est." Commissioner tells BROADCAP to be a willingness on the part of institutional Rivera discussed other methods the FCC audience how to facilitate lenders and private investors to provide cap- uses to assist minorities, including sending a broadcast station ownership ital for these new businesses, and, with list of minorities who are potential station proper planning and adequate management, buyers to parties searching for minorities to each provides The acquisition of broadcast properties by opportunities for a healthy buy their properties for tax certificate or dis- profit," Rivera said. tress sale minorities has not always been easy. In an purposes. The FCC effort to bolster minority ownership in the commissioner outlined several The bottom line, according to Rivera, industry, FCC Commissioner Henry Rivera of the FCC's policies designed to increase however, was that "minorities cannot rely on minority participation in broadcasting. He and not indus- and others participated in a day -long seminar anyone else -not government devoted to the subject. explained the commission's three major try-to see to it that the needs of our commu- policy statements. The he said, We Rivera was the keynote speaker at the first, deals nity are satisfied. must rely on ourselves with the seminar sponsored by the Broadcast Capital distress sale policy which allows a to assure our community's destiny as part of broadcast Fund Inc. (BROADCAP) in Los Angeles. licensee in danger of losing his the entire fabric of this country's people is license to sell the station a for BROADCAP is a private, nonprofit venture to minority not achieved." capital company established by the National Association of Broadcasters in 1978 to aid minorities in the acquisition and ownership of broadcast properties. The seminar called "Getting into the Busi- ness of Broadcast Ownership" featured a series of how -to sessions on such subjects as selecting stations, legal and financial concerns, sales strategies and the FCC's rules affecting minority ownership. Rivera discussed those rules and suggest- &Berkson ed some areas of the communications indus- Grandy try minorities might want to enter. FM sta- W. John Grandy Media Brokers Jay O Berkson tions and multichannel MDS were two he 1029 Pacific Street 24 Blueberry Lane recommended. "The commission just adopt- San Luis Obispo, CA 93401 Concord, MA 01742 ed lottery procedures to begin granting li- (805) 541 -1900 (617) 369 -1776 censes in MMDS. These four -channel, microwave, video distribution systems will be awarded in a lottery process that includes a minority preference and a preference for ap

Broadcasting Dec 17 1984 .1m or t -ae Recordm;

As compiled by BROADCASTING, Dec. 5 WBLZ(FM) Hamilton. Ohio; WMLF(AM) -WTLC(FM) In- Ralph Bishop. limited partner (19.8 %): Roben Kleiner. through. Dec. 12, and on filings, au- dianapolis; WITH(AM) Baltimore: WPDQ(AM) Jackson- limited partner (9.9 %); nine other limited partners at 4.95% based ville, Fla.; WJAS(AM) Pittsburgh, and WDIA(AM) Mem- each, and other limited partners to be announced, for total thorizations and other FCC actions. phis. Henry is on board of noncommercial WHYY-FM ownership of 99% by limited partners. Verlander is president Abbreviation's: AFC -Antenna For Communications. Philadelphia and WHYY-TV Wilmington, Del. It is selling of Faver Communications, newly formed, Atlanta -based investment AU- Administrative Law Judge. alt. -alternate. ann.- WJAS pending FCC approval (see below). Filed Nov. 30. firm specializing in establishing limited partnerships for acquisition of radio properties. Schult is president announced. ant.- antenna. auz- aural. aux.- auxiliary. WBTY(FM) Homerville, Ga. (105.5 mhz, 3 kw, HAAT: of Radio Active, Atlanta-based consulting firm. and is app. CH -critical hours. CP-construction permit. D-day. 300 ft.) -Seeks assignment of license from Southern Broad- for CP for new FM at Ocean View, Del. Bishop is vice DA -directional antenna. Doc -Docket. ERP-effective casting and Investment Co. Inc. to Golden Bear Communi- president of Atlanta -based consulting firm. Kleiner is Atlan- radiated power. HAAT -height above average terrain. cations Inc. for $162,000, comprising $5,000 cash and ta physician. Filed Dec. 4. khz- kilohertz. kw- kilowatts. m- meters. MEOC- $157,000 note, including $1,000 noncompete. Seller is maximum expected operation value. mhz- megahertz. owned by Berrien Sutten, who has no other broadcast inter- WCOP(AM) Warner Robins, Ga. (1350 khz, 5 kw -D)- mod.- modification. N- night. PSA- presunrise service ests. Buyer is wholly owned by Dennis B. Workman, presi- Seeks assignment of license from Alex Allen Carwile to authority. RCL -remote control location. S- A-Scientific dent. It also owns KPPL(AM) Denver. It is app. for new FM Michelle Anne Callahan for $190,000 assumption of debt. Atlanta. SH- specified hours. SL- studio location. TL- at Juneau, Alaska, and is buying KSHR -AM -FM Coquille, Seller bought station Dec. 27, 1983, for $275,000. He sold transmitter location. trans.- transmitter. TPO-- transmitter Ore., subject to FCC approval. Filed Dec. 4. WPID(AM) Piedmont, Ala., on June 16, and has no other power output. unlimited hours. vis.- visual. w -watts. broadcast interests. Buyer formerly owned 49% of station U- WKNG(AM) Tallapoosa, Ga. (1060 khz, 5 kw -D)- noncommercial. prior to sale to seller ( "For the Record," Nov. 28). Filed Dec. *- Seeks assignment of license from Twin County Broadcasting 5. Co. to Twin State Broadcasting Co. for $170,000, comprising $35,000 cash and $135,000 note. Seller is subsidiary of KPCA(AM) Marked Tree, Kan. (1580 khz. 250 w -D)- Ownership Changes Air South Radio Inc., Fulton, Miss. -based station group of Seeks assignment of license from Marked Tree Broadcasting six AM's and three FM's owned by Olvie Sisk and his wife, Co. to Ramblin Communications Co. for S125.003, com- Ivous. Buyer is owned by James M. Carlisle and Steven L. prising $25,000 cash and $100,000 note. Seller is owned by Gradick, 50% each. Gradick's father, L.E. Gradick, owns Forrest E. Wilkerson III and Stanley B. Porter, who have no Applications 100% WIYN(AM) Rome, Ga., and WPLK(AM)- other broadcast interests. Buyer is owned by James Parker: WZOT(FM) Rockmart, Ga. His mother, Jean M. Gradick, his wife, Constance Parker; her brother, Rick H. Albin, and owns 50% WLAW(AM) Lawrenceville, Ga. Carlisle is for- Albin's wife, Michele A. Albin (each 25 %). Albin own WRNG(FM) Newnan, Ga. (96.7 mhz, 3 kw, HAAT: 380 mer general manager of station. Filed Dec. 4. KZOT(AM) Marianna, Ark. Parker owns construction firm ft.)- -Seeks assignment of license from Coweta Communi- in Vancouver, Wash. Filed Dec. 3. cations Corp. to NEW Systems of Georgia Inc. for $950,000. WWWN(AM) Vienna, Ga. (1550khz, 1 kw-D)-Seeks comprising $500,000 cash and $450,000 note. Seller is assignment of license from Dooly -Crisp Communications WKYH -TV Hazard, Ky. (ch. 57; ERP: 214 kw vis., 28.9 owned by Dallas M. Tarkenton, president, who also owns Corp. to Dooly-Crisp Radio Ltd. for $225,000. comprising kw aur.; HAAT: 800 ft.; ant. height above ground: 442.2 WCOH(AM) Newnan: WJGA -FM Jackson, Ga., and $30,000 cash and $195,000 note. Seller is wholly owned by f.) -Seeks assignment of license from Hazard Television WKXR(AM) -WRLT-FM (formerly WGWR)AM) -WCSE Jack A. Powers, grocery store owner, who purchased station Co. Inc. to Kentucky Central Television Inc. for S I million (FM)) Asheboro, N.C. Buyer is newly formed subsidiary of in April. He has no other broadcast interests. Buyer is owned note. Seller is wholly owned by William D. Gorman, presi- Broadcast Enterprises International Inc., prinicipally owned by Ronald J. Verlander Jr., administrative general partner dent. who has no other broadcast interests. Buyer is owned by Ragan A. Henry. It also owns WAOK(AM) Atlanta; (.50 %); Dain Schult, managing general partner (.50%); by Kentucky Central Life Insurance Co., headed by H. Hart Hagan Jr., president and chairman. Buyer also owns WVLK -AM -FM Lexington, Ky.; WKYT-TV Lexington. Ky.; WHOO -AM -FM Orlando, Fla.. and WTOC -AM-FM Savannah, Ga. Filed Nov 28. This advertisement appears as a matter of record only. WCGR(AM)- WFLC(FM) Canandaigua, N.Y. (AM: 1550 khz; 250 w -D; FM: 102.3 mhz; 3 kw; HAAT: 285 ft.)- Seeks assignment of license from Canandaigua Broadcasting Co. to Dell Broadcasting Co. of New York Inc. for $600,000 $825,000, comprising $300,000 cash and remainder note. Seller is principally owned by George W. Kimble and Rus- sell Kimble, brothers. It also has interest in WAQX -FM Manlius, WQNY(FM) Ithaca and WAQX(AM) Syracuse, all New York, and WOLF-TV Scranton, Pa. George Kimble FOX /LORBER also has interest in WWLF-TV Hazelton, Pa. They also have interest in app.'s for two new FM's, three new AM's. one ASSOCIATES,INC. new TV and one LPTV. Buyer is owned by Alfred Dellamon- ache (90 %) and Robert A. Antinarelli (10 %). Dellamonache owns plastics factory in Rochester, N.Y. Antinarelli was formerly sales manager at WVOR-FM Rochester. Filed Nov. 26.

Units consisting of Subordinated Notes due 1989 WIXZ(AM) McKeesport, Pa. (1360 khz, 5 kw-D, I kw- with Warrants to purchase Common Stock N)- Seeks assignment of license from Renda Broadcasting Corp. to Serena Communications Inc. for SI ,420,000, corn - prising $600,000 cash, $700,000 note, and $120,000 noncompete agreement. Seller is owned by Anthony Renda, president (100 %), who also owns WPXZ -AM -FM Punxsu- All of these units have been placed privately tawney, Pa., and WSHH(FM) Pittsburgh, and is buying by the undersigned WJAS(AM) Pittsburgh, pending FCC approval (see below). Buyer is owned by Alan C. Serena, president (100 %), who has no other broadcast interests. He is station's general manager. Filed Nov 30.

WJAS(AM) Pittsburgh (1320 khz. 5 kw -U) -Seeks assignment of license from BENI Broadcasting of Pittsburgh Inc. to Renda Broadcasting Corp. for $700,000 cash. Seller is subsidiary of Broadcast Enterprises International Inc., which owns WITH(AM) Baltimore. WDIA(AM) Memphis and WPDQ(AM) Jacksonville, Fla., and is buying 20% of WCIN(AM) Cincinnati. Parent also owns shares of NEW - Systems Group, which is buying WRNG(FM) Newnan, Ga.. subject to FCC approval (see above). Buyer is wholly Lacíenburg,Thalmann owned by Anthony Renda, president, who is selling WIXZ- (AM) McKeesport, Pa., to comply with FCC rules (see above). Renda also owns WPXZ -AM -FM Punxsutawney, Pa., and co-located WSHH(FM) Pittsburgh. Filed Nov. 30. November 20. 1989 KLLS(AM) Terrell Hills and KLLS -FM San Antonio, both Texas (AM: 930 khz, 5 kw -D, I kw -N; FM: 100.3 mhz, 100 kw, HAAT: 581 ft.) -Seeks assignment of license from

Broadcasting Dec 17 1984 Ina This announcement is not an offer to sell or a solicitation of an offer to buy any of these securities. The offering is made only by the Prospectus.

December 6, 1984

1,250,000 Shares KING WORLD

Common Stock

Price $10 Per Share

Copies of the Prospectus may be obtained in any State in which this announcement is circulated only from such of the Under- writers as are qualified to act as dealers in securities in such State.

PaineWebber Incorporated

Bear, Stearns & Co. The First Boston Corporation Alex. Brown & Sons Incorporated

Drexel Burnham Lambert Goldman, Sachs & Co. E. F. Hutton & Company Inc. Incorporated

Kidder, Peabody & Co. Lazard Frères & Co. Merrill Lynch Capital Markets Incorporated

Prudential -Bache L. F. Rothschild, Unterberg, Towbin Securities

Smith Barney, Harris Upham & Co. Wertheim & Co., Inc. Dean Witter Reynolds Inc. Incorporated Shadek Broadcasting Inc. to Swanson Broadcasting Inc. for Syracuse, N.Y. 13215. Principal is nonprofit corp. headed KIKR (880 khz) Conroe, Tex. -Seeks CP to increase SS million cash. Seller is principally owned by Ed Shadek. It by Glenn H. Burdick, president. It owns WMHR(FM) Syra- night power to 1 kw and make changes in ant. sys. App. also owns KOGO(AM) -KPRI(FM) San Diego. Buyer is 161 - cuse, N.Y. Filed Nov. 28. Dec. 10. sa -based station group of two AM's and two FM's principally Knoxville, Tenn. -Andrew L. Banas seeks 100.1 mhz, KVLI (1140 khz) Lake Isabella, Calif. -Seeks CP to in- owned by Gerock H. Swanson. It will spin off KLLS and 3 kw, HAAT: 100 m. Address: 12408 Olive Trail, Plymouth, crease power to 1 kw. App. Dec. 5. retain its colocated KKYX(AM). Filed Nov. 30. Ind. 46563. Principal has no other broadcast interests. Filed Nov. 29. Accepted WVOV(AM) Danville, Va. (970 khz, 1 kw-D) -Seeks assignment of license from Dan River Broadcasting Co. to seeks Jasper, Tex. -Jasper County Broadcasting Co. KNEF (1210 khz) San Marcos, Calif. -Seeks MP to The Wireless Company Inc. for $237,000, comprising 100.9 mhz; 3 kw; HAAT: 299 ft. Address: 627 N. Fletcher change TL and make changes in ant. sys. App. Dec. 10. $15,000 cash and 5222,000 note. Seller is owned equally by St., 75951. Principal is owned by James M. Lout, John G. Donald O. McDougald; his brother, Michael H. McDou- Bryan, Willie D. Williford and Edmund R. Hilley. It has no WQXI (790 khz) Atlanta-Seeks mod. of lic. to change gald, and Ronald H. Livengood. Donald McDougald owns other broadcast interests. Filed Dec. 5. SL to Roswell Rd. & Long Island Dr., Fulton county, Ga. 50% WSYL(AM) Sylvania, Ga., and 11% of Statesboro, App. Dec. 10. Staunton, Va. -Ogden Broadcasting of Virginia seeks Ga., cable system. Michael McDougald owns WRGA(AM)- (900 khz) 94.3 mhz, 1.65 kw, HAAT: 425 ft. Address: 304 West Bever- WEAK Eddyville, Ky -Seeks mod. of lic. to WQTU(FM) Rome, Ga. Livengood owns 40% WKEA(AM) operate transmitter by remote control. App. Dec. 6. ly St., Staunton, Va. 24401. Principal is wholly owned sub- Scottsboro, Ala. Buyer is owned equally by Harty E. Clegg; sidiary of Ogden Newspapers Inc., which also owns WKKQ (650 khz) Naswauk, Minn. -Seeks mod. of lic. to his brother, Gerald M. Clegg, and James L. Seavy, pres. WGSN(AM) -WNMB(FM) North Myrtle Beach, S.C.; operate transmitter by remote control. App. Dec. 10. Harry Clegg is Atlanta -based sales consultant. Gerald Clegg WTON(AM) Staunton, Va.; WCCF(AM)-WQLM -FM is southeast sales manager for Milton Bradley. Seavy is Ver- KTOW (1340 khz) Sand Springs, Okla. -Seeks CP to Punta Gorda, Ha.; WAMT(AM) -WAJX(FM) Titusville, ona, Va., pharmacist and real estate developer. They have no change night power to 500 kw. App. Dec. 10. Ha., and two LPTV's, and is app. for 10 LPTV's and for new other broadcast interests. Filed Dec. 5. FM's in Springfield, Fla.; Galveston, Tex., and Folly Beach. FM's KCKO(AM) Millwood, Wash. (1380 khz, 5 kw -D, 2.5 S.C. Filed Dec. 4. kw- N)- -Seeks assignment of license from Great American Accepted Radio Corp. to Communication Services International Inc. TV for $210,000, comprising $15.000 cash and $195,000 note. Big Bear City, Calif.-Petrum Broadcasting seeks ch. KSCC (107.1 mhz) Berryville, Ark. -Seeks CP to change Seller is owned by Brent T. Larson and Marketing Systems 59; 5,000 kw vis., 500 kw auc; HAAT: 2,000 ft.; ant. height TL; change ERP to 1.1 kw, and change HAAT to 164 ft. International. Larson owns KFRZ -AM -FM Brigham City, above ground: 467 ft. Address: 4326 Valley Rd., Norco, App. Dec. 4. Utah. MSI owns KGA(AM) Honolulu. Buyer is owned by Calif. 91760. Principal is owned by Marshall G. Peters KTOD -FM (92.7 mhz) Conway, Ark. -Seeks CP to make Gary C. Fomia, president who also owns one -third KBCM- (30 %); his wife, Linda S. Peters (30 %), and Linda Trumbly changes in ant. sys. App. Dec. 4. AM-FM Tremonton, Utah. His father, Carl Fomia, also (40%). It is also app. for ch. 59 in Vineland, N.J. Filed Nov. owns one-third KBCM. Filed Nov. 29. 23. KWAV (96.9 mhz) Monterey, Calif. -Seeks CP to change HAAT to 2,450 ft. and make changes in ant. sys. App. Dec. 4. WMGG (95.7 mhz) Clearwater, Ha. -Seeks CP to New Stations Facilities Changes change HAAT to 533 ft. and make changes in ant. sys. App. Dec. 10. WZNE (97.9 mhz) St. Petersburg, Fla. -Seeks CP to Applications Applications change HAAT to 984 ft. and change TL. App. Dec. 10. AM's AM's KLVN (95.9 mhz) Newton, Iowa-Seeks CP to change TL and change ERP to 2.82 kw. App. Dec. 4. Frayser, Tenn. -Nor-Dot Broadcasting Inc. seeks 880 khz; I kw -D. Address: 5050 Poplar, Suite 1430, Memphis, Tendered WBPK (106.3 mhz) Flemingsburg, Ky. -Seeks mod. of Tenn. 38157. Principal is equally owned by Norma Daly and CP to change TL; change HAAT to 1.36 kw, and change Dorothy Eisman. They have no other broadcast interests. WJTX (1580 khz) Urbana, Ill. -Seeks CP to change city HAAT to 450 ft. App. Dec. 10. of lic. to 'Nono, Ill.; change freq. to increase Filed Nov. 29. 870 khz; KVKI -FM (96.5 mhz) Shreveport, La. -Seeks mod. of power to 1 kw; change TL, and make changes in ant. sys. CP to make changes in ant. sys. App. Dec. 10. Jasper, Tenn. -Parton -Brown Broadcast Group seeks App. Dec. 10. 820 khz; I kw -D. Address: 536 Raccoon Trail, Chattanooga, WHMH (91.5 mhz) Northfield, Mass. -Seeks CP to KNED (1150 khz) McAlester, Okla. to change Tenn. 37419. Principal is owned by Phil W. Patton (55 %) -Seeks CP change ERP to .237 kw; change HAAT to minus 307 ft., and night power to 1 kw; change TL, and operate by remote and Wallace S. Brown (45 %). Patton is asst. chief engineer change transmission line. App. Dec. 4. at WGOW(AM)- WSKZ(FM) Chattanooga, Tenn. Filed control. App. Dec. l0. (90.5 mhz) Worcester, Mass. -Seeks CP to make Nov. 29. 'WICN changes in ant. sys. App. Dec. 4. FM's WITW (107.1 mhz) Cadillac, Mich. -Seeks mod. of CP Palmer, Ark. -Matanuska Broadcasting Co. seeks 95.7 Summary of broadcasting to change TL; change ERP to 1.26 kw, and change HAAT to mhz; 100 kw; HAAT: minus 325 ft. Address: 518B N. 14th 498 ft. App. Dec. 10. as of September 30, 1984 St., Gunnison, Colo. 81230. Principal is owned by Enid C. WIQQ (102.3 mhz) Leland, Miss. -Seeks mod. of CP to Pepperd, who Gunnison, owns 50% of KGUC -AM -FM change TL. App. Dec. 4. Colo. Filed Dec. 7. Service On Air CP's Total W1OJ (103.1 mhz) Carthage, N.Y. -Seeks CP to change Valley, Idaho W. Fox seeks 95.3 mhz, .05 Sun -James ERP to .535 kw and change HAAT to 620 ft. App. Dec. 5. kw, HAAT: 2,376.25 ft. Address: P.O. Box 670, Pocatello, Commercial AM 4,754 170 4,924 Idaho 83201. Principal is president and general manager of Commercial FM 3,658 418 4,076 WCSF (96.7 mhz) Clifton Park, N.Y. -Seeks mod. of CP to 4. KWIK(AM) -KPKY(FM) Pocatello, Idaho. Filed Nov. 16. Educational FM 1,165 173 1,338 to change TL and change HAM' 339.8 ft. App. Dec. *Fairfield, Iowa -Fairfield Community Radio Inc. seeks Total Radio 9,577 761 10,338 WBBO-FM (93.3 mhz) Forest City, N.C. -Seeks CP to 10. 90.5 mhz; 3 kw; HAAT: 300 ft. Address: 205 E. Burlington, FM translators 789 444 1,233 change TL and change HAAT to 1,897 ft. App. Dec. 52556. Principal is nonprofit corporation headed by Andrew WJZR (99.7 mhz) Kannapolis, N.C. -Seeks CP to S. Bargerstock. It has no other broadcast interests. Filed Commercial VHF TV 535 26 561 change TL and change HAAT to 1,044 ft. App. Dec. 4. Dec. 10. Commercial UHF TV 358 252 610 WLXN (94.1 mhz) Lexington, N.C. -Seeks CP to *Salisbury, Md. -Salisbury State College Foundation Educational VHF TV 114 2 116 change TL; change ERP to 100 kw, and change HAAT to 485 Inc. seeks 89.5 mhz, 30 kw, HAAT: 581 ft. Address: P.O. ft. App. Dec. 10. Box 2195, Salisbury, Md. 21801. Principal is nonprofit edu- Educational UHF TV 173 31 204 WAYV (95.1 mhz) Atlantic City -Seeks CP to change cational corp. headed by Col. George W. Gering. Klein Total TV 1,180 311 1.491 TL and change HAAT to 293 ft. App. Dec. 10. Leister, member of board, has interest in WKHI(FM) Ocean City, Md. Filed Nov. 28. VHF LPN 202 74 276 WBNS -FM (97.1 mhz) Columbus, Ohio Seeks CP to change ERP to 20.5 mhz. App. Dec. 4. 'Las Vegas- Education Committee of Calvary Chapel UHF LPTV 102 132 234 of Las Vegas seeks 88.7 mhz, 0.112 kw, HAAT: 1,469 ft. Total LPTV 295 210 505 WNCI (97.9 mhz) Columbus, Ohio -Seeks CP to change Address: 2500 West Washington Ave., Las Vegas 89106. ERP of existing aux. sys. to 26.7 kw. App. Dec. 10. Principal is nonprofit corp. headed by Patrick Walsh, senior 186 KPNW-FM (99.1 mhz) Eugene, Ore. -Seeks CP to pastor. It has no other broadcast interests. Filed Nov. 30. VHF translators 2.669 3.055 change HAAT to 1,630 ft. App. Dec. 10. UHF translators 1.921 295 2,216 Los Alamos, S. Nedblake and her hus- N.M. -Martha KTFA (92.1 mhz) Groves, Tex. -Seeks CP to change TL; band, Ronald, seek 107.1 mhz; 3 kw; HAAT: 300 ft. Ad- change ERP to 2.8 kw, and change HAAT to 309 ft. App. ITFS 250 114 364 dress: 602 Spring Willow, Allen, Tex. Principals are general Dec. 4. partners owning 95 %. Remaining 5% is distributed among Low -power auxiliary 824 0 824 KITE-FM (105.5 mhz) Portland, Tex. -Seeks CP to three limited partners. It has no other broadcast interests. TV auxiliaries 7.430 205 7,635 Filed Dec. 7. change ERP to 2.46 kw. App. Dec. 4. UHF translator/boosters 6 0 6 WPUF (92.7 mhz) Mechanicsville, Va. -Seeks mod. of *Brooklyn, N.Y.- Brooklyn Community Broadcasting Experimental TV 3 5 8 seeks 91.5 mhz, 20 kw, HAAT: 174 ft. Address: Bedford CP to change TL. App. Dec. l0. Remote pickup 12.338 53 12,391 Ave. and Ave. H, Brooklyn, N.Y. 11210. Principal is non- sW VPB (91.7 mhz) Beckley, W. Va-Seeks CP to install Aural STL &intercity relay 2,836 166 3,002 profit corp. headed by Robert L. Hess, college president. It new transmission line; change transmitter output power, and has no other broadcast interests. Filed Nov. 30. make changes in ant. sys. App. Dec. 10. Includes off -air licenses. Webster, N.Y. -Mars Hill Broadcasting Co. Inc. seek WCOW -FM (97.1 mhz) Sparta, Wis. -Seeks CP to 89.3 mhz, I kw, HAAT: 76 ft. Address: 4044 Makyes Rd change ERP to 100 kw and change HAAT to 588 ft. App.

Broadcasting Dec 17 1984 11 n files, Dec. 10. KURY (910 khz) Brookings, Ore.-Granted app. to make intentions, violated rules regarding public inspection and the effect on its basic and/or comparative qualifications. WDEZ (101.9 mhz) Wausau, Wis. -Seeks mod. of CP to changes in ant. sys. Action Nov. 29. By MO &O, Nov. 26. change SL to 920 Grand Ave., Schofield, Wis. App. Dec. 4. WOYL (1340 khz) Oil City, Pa.- Granted app. to increase

night power to 1 kw. Action Nov. 29. TV's ALJ John H. Conlin made the following decision: WARV (1590 khz) Warwick -East Greenwich, R.I. - Green Valley, Ariz. (Skyline Communications Group, et al.) Accepted Granted app. to make changes in ant. sys. Action Nov. 28. TV Proceeding. Granted joint request for settlement agree- WSNW (1150 khz) Seneca, S.C. -Granted app. to make ment by Alden Communications Corp. and Skyline and dis- WKYH -TV (ch. 57) Hazard, Ky -Seeks CP to change changes in ant. sys. Action Nov. 30. missed Skyline's app. By order, Nov. 29. ERP to vis. 1,310 kw, aur. 131 kw; change HAAT to 1,580 KIVY (1290 khz) Crockett, Tex.-Granted app. to make ft.; change TL, and make changes in ant. sys. App. Dec. 10. ALJ Frederick J. Coulal made the following decision. changes in ant. sys. Action Nov 28. WSMH (ch. 66) Flint, Mich. -Seeks MP to change ERP Vallejo, Calif. (Golden State Television Inc. and Bay Area KIKN (840 khz) Pharr, Tex.- Granted app. to change TL to vis. 1,170 kw, aur. 117 kw; change HAAT to 943 ft.. and Community Television Inc.) TV Proceeding. Granted joint and make changes in ant. sys. Action Nov. 30. change TL. App. Dec. 4. request for settlement agreement and dismissed Golden (1340 khz) Charlotte Amalie, V.I.-Gianted app. 29. KRRT (ch. 35) Kerrville, Tex. -Seeks MP to change ERP WSTA State's app. with prejudice. By order, Nov. to 1 kw. Action Nov. 28. to vis. 5,000 kw, aur. 500 kw; change HAAT to 1,485 ft.; to increase night power made following decisions: change TL, and make changes in ant. sys. App. Dec. 5. ALJ John M. Frysiak the TV's KOOG (ch. 30) Ogden, Utah -Seeks MP to change ERP Key Largo, Fla. (Key Largo Broadcsters, et al.) FM Pro- summary decision by Stanton to vis. 3,041 kw, aur. 304 kw and change HAAT to 776 ft. WMED -TV (ch. 13) Calais, Me.- Granted app. to move ceeding. Granted motion for air hazard issue in his favor. By App. Dec. 5. SL outside community of lic. Action Nov. 30. Earl Mitchell and resolved MO &O. Nov. 29. Actions 'W MEB -TV (ch. 12) Orono, Me.-Granted app. to move SL outside of community of lic. Action Nov. 30. Lowville, N.Y. (Low Broadcasting Corp., et al.) FM Pro- AM's W MEM -TV (ch. 10) Presque Isle. Me.-Granted app. to ceeding. Granted motion for summary decision by Lowville move SL outside of community of lic. Action Nov. 30. Radio Inc. and resolved reporting and cross- interest issues in KFSA (950 khz) Fort Smith, Returned app. to in- its favor; granted joint request for settlement agreement; Ark.- WSMH (ch. 66) "Flint, Mich.-Granted app. to change crease day to 5 kw. Action Dec. 5. dismissed' apps. of Low Broadcasting, North Country power 117 kw; change HAAT to 943 ft., and ERP to vis. 1,170, aur. Broadcasting Co. and Black River Broadcasting Co. with KHAM (1000 khz) Horseshoe Bend, Ark. -Granted app. change TL. Action Nov. 30. prejudice; granted Lowville Radio's app. for a new FM sta- to increase power to 1 kw. Action Dec. 4. WKEF (ch. 22) Dayton, Ohio-Granted app. to change tion at Lowville, and terminated proceeding. KNIX (1580 khz) Tempe, Ariz. -Returned app. to in- ERP to vis. 1,858 kw, aur. 185.8 kw. Action Nov. 29. crease night power to 25 kw. Action Nov. 4. ALJ Joseph P Gonzalez made the following decision: WNEH (ch. 38) Greenwood, S.C. -Granted app. to WMIN (1030 khz) Maplewood, Minn.-Granted app. to move SL outside city of lic. Action Nov. 30. San Bernardino, Calif. (Religious Broadcasting Network, et change TL. Action Nov. 28. al.) By separate orders, granted motion by Channel 30 Inc. to add real party in interest issue against San Bernardino KMON (560 khz) Great Falls, Mont. -Granted app. to Broadcasting; granted motion by Religious Broadcasting make changes in ant. sys. Action Nov. 30. to In Contest add issue against Sandino Telecasters to determine whether WCSL (1590 khz) Cherryville. N.C. -Returned app. to Crocker Communications Corp. has an ownership interest in increase power to 1 kw; change TL, and make changes in Sandino and if Sandino misrepresented facts. and the effect ant. sys. Action Dec. 4. on its basic or comparative qualifications. By MO &O, Nov. ALJ made following WLLN (1370 khz) Lillington, N.C.-imnted app. to Joseph Chachkin the decision: 27. make changes in ant. sys. Action Dec. 3. Galveston. Tex. (Marr Broadcasting Co. and San Jacinto ALJ Byron E. Harrison made the following decisions: W LKR (1510 khz) Norwalk, Ohio-Granted app. to make Broadcasting Corp.) Granted in part motion by San Jacinto changes in ant. sys. Action Nov. 30. to add issues against Mart, including to determine if Marr New Orleans (Horizon Broadcasting Inc., et al.) TV Pro- misrepresented facts and/or lacked candor, misrepresented ceeding. Granted motion for summary decision by Channel

If you have been responsible for There's still time to enter a program or story that is meri- torious in bringing public attention The Journalism to the health needs of our nation Awards Competition ... if your work has served to motivate your community to a better for distinguished service understanding of a health problem ... if your efforts promoted health in health reporting and welfare, your story or program sponsored by the should be entered in this competition. Enter your own program or American Chiropractic nominate colleagues' programs for Association. Cash prizes awards. Closing date for 1984 and medallions of merit competition is March 1, 1985. will be awarded For Rules and Entry forms, write to: for Journalism Awards category American Chiropractic Association entries in 1916 Wilson Boulevard newspaper, Arlington, Virginia 22201 Plan also to do a suitable magazine, radio work for the calendar year 1985 and television. and enter before March 1986.

Broadcasting Dec 17 1984 all 49, Joint Venture, and resolved air hazard issue in its favor. TV Proceeding. Granted motion for summary decision by Existing AM By order, Nov. 28. Grand Canyon Television Co. Inc. and resolved air hazard issue in its favor. By MO&O, Nov 27. WEAM WDRV Statesville Family Radio Corp.. States- Nashville (Ruth Payne Carmen. et al.) TV Proceeding. By ville, N.C. separate orders, granted motion by Nashville TV "58" Inc. Belmont, N.C. (Scott Neisler, et al.) TV Proceeding. Grant- and dismissed its app. with prejudice; granted motion for ed motion for summary decision by Piedmont Crescent Existing FM's summary decision by Carmen, and resolved air hazard issue Broadcasting Co. and resolved air hazard issue in its favor. in its favor. By orders, Nov. 21 & 28. By MO&O, Nov. 27. KDJK KOKO Goldrush Broadcasting Inc., Oak- Newberry, S.C. (Professional Radio Inc. and Service Radio following dale, Calif. ALI Edward J. Kuhlmann made the decision: Co.) FM Proceeding. Granted motion by Service to add Commerce City and Wellington, Colo. (Pro Broadcasters of issues to determine whether Professional was lacking in can- WZZR WW( Delbyco Broadcasting. Sault Ste. Ma- Colorado Ltd and Christian Wireless Co.) AM Proceeding. dor or misrepresented facts and site availability; on judge's rie, Mich. Granted motion for summary decision by Pro Broadcasters motion added issue to determine facts and circumstances and resolved air hazard issue in its favor; granted joint re- relating to Service's contacts with owner of Professional's KBYZ KYSX Capitol Cities Communications Inc.. quest for settlement agreement; dismissed Christian's app. specified transmitter site. By MO &O, Nov 26. Bismarck, N.D. with prejudice; granted Pro Broadcasters' app. fora new AM Austin, Tex. (Alpha Radio Inc., et al.) AM Proceeding. WJMX -FM Atlantic Broadcasting terminated By Co.. Florence, S.C. station at Commerce. and proceeding. Dismissed Austin Minority Radio Association Inc.'s app. MO 30. &O, Nov. with prejudice for failure to prosecute. By order, Nov. 27. Grants

ALI Miller C. Miller made the following decisions: Call Assigned to

Cleveland, Tenn. (Silvey -Towe Television, et al.) TV Pro- New AM's ceeding. By separate orders, granted motion by WFLI Inc. to add issues against Silvey -Towe concerning site availabil- WYHV Canton Broadcasting Associates, Canton, ity, if Silvey -Towe misrepresented facts or lacked candor, N.Y whether it failed to file contour map. and the effects on its Call Letters basic or comparative qualifications; granted motion for sum- WEMR Endless Mountains Broadcasting Inc . Tunk- mary decision and resolved air hazard issue in WFLI's favor. hannock, Pa. By MO &Os. Nov. 21 & 26. Paris, Tex. (The Gene Sudduth Co., et al.) FM Proceeding. Applications New FM's request Granted joint settlement agreement by Sudduth, La- Call Sought by mar County Broadcasting Inc.. and Palm/Prairie Broadcast- KNPY Beverly A. Butler, Eureka Springs. Ark. ing Inc.; dismissed Sudduth and Palm/Prairie's apps. with New AM KFKB Baker Communications Co., Mountain prejudice, conditionally granted Lamar's app. for a new FM Home, Ark. station at Paris. and terminated proceeding. By MO &O, WFEN D.R.O. Inc., Fenton, Mich. Nov. 29. NJURC Pittsford Educational Broadcasting Founda- New FM's tion. Pittsford. Mich. ALJ Joseph Sterner made the following decisions: Inc.. - Broadcasters Libby. San Luis Obispo. Calif. (Morro Rock Resources Inc.. et al.) WOZN Key West Communications Inc.. Key West. KV1D Lincoln County TV Proceeding. Granted motion by Morro Rock and dis- Fla. Mont. missed its app. with prejudice. By order, Nov. 29. KBJJ Garamella Broadcasting Co., Marshall. KTRD Lloyd W Higuera. Gardnerville- Minden, Nev Paducah, Ky. (Johnny G. Box, et al.)TV Proceeding. Grant- Minn. ed motion for summary decision by Amos Communications WUQU CLW Communications Group. South Inc. resolved air hazard in its favor. By MO &O, Charleston. W Va. and issue New TV Nov. 29. New TV Gallup, N.M. (Contemporary Communications Inc.. et al.) KDTX -TV Metroplex Broadcasting Co., Dallas

WUXA Janesville Broadcasting Co.. Portsmouth, Ohio

Existing AM's Services VaACV WCOV Good News Broadcasting Co., Mont- gomery. Ala.

AERONAUTICAL CONSULTANTS FCC DATA BASE KSKO KZLA Spanish Broadcasting System of Cali- TOwER LOCATION /HEIGHT STUDIES fornia Inc.. Los Angeles FAA NEGOTIATIONS JOHN CHEVALIER. JR. datawonldSY WDFL WUSW Women in Florida Broadcasting Inc.. Cross City, Fla. AVIATION SYSTEMS, INC. AM FM TV LPTV MDS 28441 WGHRIDGE RD STE 201 1302 18t St., N.W. Suite 502 WRXJ WKTZ Kravis Co. of Jacksonville Inc.. Jack- ROILING HILLS ESTATES. 90274 Washington D C 20036 CA sonville, Fla. (213) 3773449 (202(296.4790 800.368.5754 K001 KLEU KLEU Inc.. Waterloo. Iowa c^^=' SOUTHERN 301 -731 -5677 WGH WNSY COMMCOR, Newport News. Ye. BROADCAST SERVICES B,oea, c4 , Wash. COMPLETE TURNKEY SYSTEMS KLSY KJZZ Bellevue Radio Inc.. Bellevue, STUDIOS TRANSMIT TERS TOWERS ANTENNAS KLSN KHQ KHQ Inc.. Spokane. Wash. Fun R,ggpng 6 Erection $eructs systems Ltd. Custom Electronics Design & tnstallatcn Existing FM's 75,5 112 54.0 sen 4,, PO 740 Abtastet Al 35007 8o 21, ,I .. . ..4 2014 (2051 663 3709 WYGC WMFM University City Broadcasting Co.. Gainesville. Fla.

BROADCAST DATA SERVICES WKTZ WKTZ-FM Kravis Co. of Jacksonville Inc., Computerized Broadcast Service Jacksonville, Fla. Including CALL LETTERS Data Base /Allocation Studies KWNZ KKBC Constant Broadcasting Co.. Carson CALL LETTER SYSTEMS Terrain Profiles City, Nev. PO Sox 12403 A Div. o/Moller. Larson 6 Johnson, PC. Jackson MS 39211 WELV-FM WDRE Straus Communications in New York ISO! 9513222 (703) 841.0282 Inc.. Ellenville, N.Y.

KMMO-FM KMFL -FM Missouri Valley Broadcasting Inc., 12131539 -8533 BROADCAST TV Mo. LPN- ITFEMOS Marshall, At HORIZON INTERNATIONAL Breeden! Implementation Engineering DESIGN THRU PROOF WNSY WNSY-FM COMMCOR, Newport News, Va. Ste e 0160 r.clllry oIpn a InIIlnnon TURNKEY CONSTRUCTION snLm E.lunlon. a Gglqu WVJZ WJMA -FM Solomon & Lowe Communica. TRANSMITTERS-STUDIO-MICROWAVE Emrpncy Ssrvlc a Support tions Inc.. Orange, Va. 3837 E. War A._ sun I. PSI.. AZ 85040 1P gssmistas, Ina KLSY-FM KLSY Bellvue Radio Inc., Bellvue, Wash. 602 -437 -3800 3115 Keehlwa Street. Torrance. California 90505 Existing TV's

WIII WBTI Channel 64 Joint tenture, Cincinnati

Broadcasting Dec 17 1984 Professional Cards

ATLANTIC RESEARCH CORP. A.D. RING & ASSOCIATES COHEN and DIPPELL, P.C. CARL T. JONES CORPORATION Jansky & Bailey , CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS CONSULTING e,cnRaro Telecommunications Consulting 7015 1511. SI.. N.W.. Solt 703 Suite 500 now .w,w000 COURT -SnGnloMw. 3215) Member RECCE 1140 Nineteenth St. N.W. (TOMS*. ,704 (202)783 -0111 5390 Cherokee Avenue Washington, D.C. 20036 MLA BLR AFCCL A 5.b,.-ebsy d Washington. D.C. 20005 Ale,andaa Vet Roma 12314 (202) 223.6700 swisAdtii,w.,.,,..napwcosor.r n Member AFCCE 1703) 642.4164 Member AFCCE

A. EARL CULLUM, JR. SILLIMAN AND SILLIMAN Mollet. Larson & Johnson. P.C. LOHNES & CULVER 8701 Georgia Ave. =805 CONSULTING ENGINEERS CONSULTING ENGINEERS Consulting Engineers Silver Spring, MD 20910 INWOOD POST OFFICE 1156 15th St.. N.W., Suite 606 ROBERT M. SILLIMAN, P.E. 1925 North Lynn Street Washington. D.0 20005 BOX 7004 (3011 589 -8288 Arlington, VA 22209 12021 2962722 DALLAS, TEXAS 75209 THOMAS B. SILLIMAN. P.E. (214) 631.8360 (703) 841 -0500 Member AFCCE (8121 853 -9754 Member AF('CE Member A EGGT. Member A FCCE

HAMMETT EDISON, INC. DAVID STEEL ANDRUS AND ASSOCIATES, INC. 8 JOHN B. HEFFELFINGER & ASSOCIATES, INC. ALVIN H. ANDRUS, P.E. CONSULTING ENGINEERS P 0 Bot 230 351 SCOTT DRIVE Box 68. International Airport 9233 Ward Parkway. Suite 285 MD 20901 Main St. L Melvin Aye SILVER SPRING. San Francisco. California 94128 816- 444 -7010 Queenstown. MO 21658 301 384-5374 1415) 342 -5208 Kansas City, Missouri 64114 (3011027-8725 Mnb., AICCI Member RICCE Member AFCCE

JULES COHEN CARL E. SMITH VIR JAMES E. Harold Munn, Jr., CONSULTING ENGINEERS CONSULTING ENGINEERS & P.C. ASSOCIATES, AM FM TV Engineering Consultants Applications and Field Engineering & Associates, Inc. Suite 400 Complete Tower and Rigging Services Computerized Frequency Surveys Broadcast Engineering Consultants N.W. 1730 M St. 3137 W. Kentucky Ave. -80219 Box 220 (303) 937 -1900 Washington DC 20036 8500 Snowvtlle Road Coldwater. Michigan 49036 (2027 659-3707 Cleveland. Ohio 44141 DENVER, COLORADO Phone. 517-278-7339 Member AFCCE 216/526-9040 Member AFCCE & NAB

ROSNER TELEVISION Mullaney Engineering, Inc. HATFIELD & DAWSON ENTERPRISE ENGINEERING P.C. SYSTEMS Consulting Telecommunications Engineers Consulting Engineers Consulting Engineers CONSULTING b ENGINEERING 9049 Shady Grove Court ii,iodcast and Communication'. F.W. HANNEL P.E. Gaithersburg, MD 20877 4226 6th Ave., N.W., P.O. Box 9001 Peoria, IL 61614 250 West 57 Street (309) 6914155 10107 301-921-0115 Seattle, Washington, 98107 Member AFCCE (206) 783 -9151 Member AFCCE 1212) 246-2850 Member AFCCE

MATTHEW J. VLISSIDES & C. P. CROSSNO 8 ASSOCIATES RADIO ENGINEERING CO JOHN F.X. BROWNE ASSOCIATES. LTD. Consulting Engineers & ASSOCIATES. INC. Structural Consultants CONSULTANTS Towers. Antennas. Structures CONSULTING ENGINEERS P.O. Box 18312 NORWOOD J. PATTERSON Studies. Analysis. Ensigns Modiftcatioes. 525 Woodward Dallas, Texas 75218 C P.O. Box 420 Avenue Inspections Supervision of Erection SANTA YNEZ, CA 93460 Bloomfield Hills, MI 48013 6867 Elm Street Mclean. Virginia 22101 (214) 669 -0294 Tel (313) 642 -6226 (805) 688.2333 Member AFCC( Tel (703) 356-9765 Member AFCCE Serving Broadcasters over 35 years

SHERMAN 8 BEVERAGE LAWRENCE L. MORTON, E.E. D.C. WILLIAMS R.L. HOOVER AND ASSOCIATES ASSOCIATES, INC. & ASSOCIATES, INC. Consulting Telecommunications Engineer Consulting Telecommunicot,ons Engineers Cnnsumn4 Enem Broadcast /CommuniCahpns Consultants AM, FM. N. LPN. CAN. MOS, 571. aM-rM -Ty -IPIV r 11704 Seven Locks Road Cellular, Field Engineering. Computerized POSI Of f iQ eO+ , Potomac. Maryland 20854 Box 181.R D e2 Chonnel Scorches FOLSOM. CALIFORNIA 95630 Medford. N J 08055 301. 983.0054 21671 SUPERIOR LANE (916) 933-5000 16091983.7070 LAKE FOREST, CALIFORNIA 92630 Member AFCCE (7141 839 -6013

rY EVANS ASSOCIATES SELLMEYER & KRAMER, INC. PAUL DEAN FORD Consulting Communications Engineers CONSULTING ENGINEERS BROADCAST ENGINEERING CONSULTANT AM- FM- TV- -ITFS- Satellite CAN 11503 Sorse Vale/ Dr /Reston. Vigna 7091 Broadcast Engineering Software J.S. Sellmeyer, P.E., S.M. Kramer, P.E. 1701 FIOM Gmmermk Avenue, Siate 814 R.R. 12, Box 379 216 N. Green Bay Rd. AM FM TV SIDS ITFS LPTV CATV Rceardson. Texas 75081 WEST TERRE HAUTE, INDIANA 47885 THIENSVILLE, WISCONSIN 53092 APPLICATIONS FIELD ENGINEERING Camuneabms Erlgreenrq Sewers Phone (414) 2424000 P.O. Box 841 Mckinney, TX 75069 Marry L Stemple. Vigna 7038284 310 Member AFCCE 812- 535 -3831 (214) 542-2056 G Pat Man Texas 214/2353156

ADVANCED SYSTEMS DESIGN JOHN J. DAVIS RICHARD L. BIBY, P.E. *Telatechanc- COMMUNICATIONS ENGINEERING FM - TV - CELLULAR - MICROWAVE & ASSOCIATES TELECOMMUNICATIONS ENGINEERS SERVICES, P.C. CONSULTING ENGINEERS FM- TV- MDS -Land Mobile DESIGN AND FACILITES PLANNING -LPTV 1600 Wilson Boulevard, #1003 P.O. BOX 128 Applications- Frequency Searches Arlington, Virginia 22209 1944 FOXHALL ROAD P.O. Box 924 SIERRA MADRE. CA 91024 -0128 522 -5722 McLEAN, VA 22101 Dearborn, MI 48121 (703) (818) 355-6909 Member AFCCE 703-237 -2356 Member AFCCE (313) 562 -6873

EDM & ASSOCIATES. INC. George Jacobs & B AM FM TV & Associates, Inc. LECHMAN JOHNSON /cash LPTVIIFS Oanslalor SACHS /FREEMAN ASSOCIATES, INC. Frequency Searches L Rule Makings Consulting Broadcast Engineers Telecommunications 14300 Gallant Fox Lane, Suite 214 Consultants C /CanmCeDolE Satellites Domestic & International MMDS. P/P Meroware Bowie, Maryland 20715 Applications Field Engineering Member AFCCE Phone (301) 262 -4400 FCC lut Class i PE licensed staff 2033 M Street. N W. Suite 702 1110 Vermont Am., N.W. Suite 1130 8701 Georgia Ave. 181ÚM, Mill I Incur MO Washington. DC. 20036 Washington, O.C. 20005 Phone (202) 296-0354 Suite 402 Silver Spring, MD (301) 587-8800 20910 ERNEST R. FREEMAN, P.E. (202) 775-0057 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

General manager. Person with strong sales record. National rep. Excellent career opportunity for local RADIO New class A FM station. Small Missouri market. Ex- sales rep with min. 2 years current experience. Under- panding 3- station group. HELP WANTED MANAGEMENT Start now Great opportunity standing of black radio positioning /marketing as well for aggressive results- oriented person. Resume to 60 as strong knowledge of ratings a must. Call or send General manager. Northern Michigan. Excellent op- West 4th Street, St. Paul, MN 55102. resume immediately: Media Career Consultants, 853 portunity for sales- oriented manager. (Four radio sta- E. Semoran Blvd., Casselberry, FL 32707, 305 -834- Young, growing AM station. delightful rural area, SW, tions). 517 -321 -1763 evenings EST. 8027. Fee paid. needs take-charge manager who emphasizes sales General sales manager. Tired of hustle & bustle of big Salary, commission, possibility of acquiring part- owner- WKOK/WOKX, central Pennsylvania's most powerful & city lite? A perfect lifestyle where everything's still rea- ship. Box B -87, fastest growing stations, need one more experienced sonably priced can be yours if you're honest, hard- sales person. If you are highly motivated, self- starting Manager. SE small market AM in working, good trainer, excellent motivator, & dedicated turnaround situation sales pro who knows how to use research and the with potential. Need take-charge person who likes professional. Tell all in resume to Box B -55. "consultant sell" approach, we want to meet you. Sala- small community radio, promotion, sales. Salary nego- ry + commission + mileage + benefits = very attrac- manager. tiable. Box B -96. Sales Growing Midwest broadcast group tive package. Resume to Joe McGranaghan, Executive needs sales manager for station with proven record of Sales oriented general manager. Fulltime Vice- President, WKOK/WQKX, P.O Box 1070, Sunbury, success. Person needs to be selling training man- AM and FM. & New facility, beautiful PA 17801. Equal opportunity employer, M/F. ager. Excellent income /company benefits. All replies Texas town. Immediate opening. Excellent conditions/benefits. Reply Box B -97. strictly confidential. Resume to Box B -58. EOE. Far northern California class A FM changing to B. Will fully cover adjacent metro, considered one of best Sales manager for growing FM AC re- who can sell, places in America to live. Need take charge sales man- train, motivate in cruit, sales team highly competitive ager to open remote sales office, handle major list (in- -station market. ten Contact Rod Krol, WKWK -FM, PO HELP WANTED SALES cluding "house" accounts) gradually add salespeople, Box 6624, Wheeling, WV 26003. EOE/MF. in This manager's job Florida coast. 350,000 metro. 3 yrs. fulltime radio become active community. sales has most benefits of GM without disadvantages. Per- General manager. Fast growing progressive Texas sales. Class C FM. Consistently top ratings. Begin at no son must be able to work as part of young, aggressive, market of 50,000. Progressive owners seek exper- drop in current income. Personal interview at station goal oriented management team helping set and carry ienced sales - oriented manager. Prefer someone from expense. EOE. Resume (in strict confidence) to Box Z- Southwest area. Available first of '85. Send resume/ 137. out planning /strategy As new sales territory initial guar- details to Box B -62. anteed compensation will be small but, if person isn't KNRY Radio, California's central coast, has opening in eaming $30.000 after 12 months, we'll find somebody Iowa. Seeking selling manager who knows small mar- sales for experienced account executive with sales who can. Two years radio sales experience required. ket radio. Excellent opportunity Will consider solid sale- management potential. Good salary, commission, Accepting letters /resumes now Start March 1985. Box sperson ready to move up. Good people skills a must. benefits. Resume to W. J. Beaton, Jr., General Manager, B -89. Resume to Box B -76. EOE/MF. KNRY Radio 1240, P.O. Box 2108, Monterey, CA 93940. Real opportunity. Fast growing contemporary FM. GM to eat Southern 400,000+ market. Brand new C Southeastern class C, FM adult contemporary, seeks Small coastal market. Southern New England. First pri- planning top 40. Big reward for successful startup. Box professional salespeople for purpose of building best ority is handle top billing list. Earn $30K + first year. B -78. sales team in market. Candidates must be goal- orient- Move up to sales manager in second year. Security, ed achievers. Only those with professional selling skills incentive, growth. Don't believe it? Investigate if you're General manager. AM/FM combo, fast growing sec- need apply. If you are seeking new opportunity to earn qualified. Send credentials to Box B-98. Details tion of northern New England. Opportunity for ambi- money and recognition, please apply EOE. Box B -49. available to strongest applicants. tious, community- minded. bottom line oriented, proven leader with strong sales background. Resumes to Box Sales manager. Experienced broadcaster for strong Sales manager. Upper Midwest combo. Must demon- B -85 SE Iowa AM. Resume to John Reardon, KBIZ, Box 190, strate ability to lead /produce more $$. Commission & Ottumwa, IA 52501. EOE. negotiable draw Resume /salary requirements to Box Assistant manager. Solid sales must. background a B -103. Salary plus commission & bonus. Take over estab- Southern California. Top 100. medium market, Califor- lished list; assist manager in station operation. Excel- nia's fastest growing city, seeking sales professional HELP WANTED ANNOUNCERS lent opportunity for successful sales rep to move into who'd like to move up. If you prove to me that you can management, or established sales and management sell, lead by example, recruit, train, motivate, you will Personality adult -oriented announcer. Small market person to settle down for rewarding stay with growing become sales manager of #1 rated rock/oldies station morning show Need experience and desire to become New company. ownership managing station for ten in the market. Salary plus commission, plus override, PD. Great move for unappreciated afternoon drive an- has years just taken control. Full -time AM, country, sin- expenses, many other benefits should provide annual nouncer. Tape /resume to Box 986, Front Royal, \A gle station market. Radio professionals only KBTN, income between $25K -$45K. Contact Gary Canard, 22630. EOE. Neosho, MO, 417-451 -1420. EOE. GM, 805-327-3587; resume to KGEO/KGFM, Box 260, Bakersfield, CA EOE. Can you talk? Do you enjoy live telephone interaction? FL. 93302. Jacksonville, Sales manager. 100,000 watt FM/full Can you be controversial, fun, glib. do it all live? Then time 5 000 watt AM. Wiritiable sales and sales manage- Sales/radio. Experienced time salesperson. Strong this major market station wants you. EOE. Resume to ment ability required. Must carry list. Rush resume, management potential. VVASH-FM, 5151 Wisconsin Box B -9. letter, including income history: Bruce Webb, WJAX, Ave., NW DC 20016, resume in care of general man- Box 1740, Jacksonville, FL 32201. ager. EOE. Announcer. Must be experienced Proficient in Eng- lish & preferably Spanish. Production ability a must. General manager. KGOU -FM. Experienced manager LaCrosse, WI. Aggressive /experienced /hungry. Take Team player. MOR format. Soon to be 10,000 watts. for noncommercial, University of Oklahoma. NPR radio list; make money now Rush resume: WISO FM, 9360 Resume/audition tape to Emet Huntsman, KVOZ, Box station. Manage day -to-day operations, lead long - Hwy 16, Onalaska, WI 54650. 1638, Laredo, TX 78044, 512- 723 -4396. EOE. range planning, promote station, expand financial sup port, work closely with academic departments, and (if Moving to California? Come to aerospace boom Entry level news/production announcer. Upstate NY qualified) teach selected journalism and mass media area, one hour from LA. 150,000 people in market area. AM /FM. Tape /resume: Box 188, Waverly, NY 14892 courses. Qualifications: Required - Bachelor's degree; Leading modem country/news operation needs street- Southeast top 100 modern three years' experience in broadcasting including su- fighter. Experience preferred, but will train qualified country needs one (possibly two) experienced announcers pervisory duties in at least one station department. Pre- person. Must relocate. Draw against commission/20% for openings after Jan. 1. Personality, professionalism, winning ferred - M.A. in journalism or related field :experience in on collection. No calls. Resume to P. Dale Ware, KUTY, attitude musts. Exceptional public radio (particularly broad station supervision), 38201 6th Street East, Palmdale, CA 93550. company/working conditions. Rush resume legal and financial management involving broadcast- to Box B -100. General sales manager. 10.000 watt AM, Richmond, ing, fundraising, personnel management, teaching at N.. Goal -oriented person to manage sales staff, work HELP college or university level. Salary competitive. Dead- WANTED TECHNICAL agency and regional account list. Resume to R.H. Mar- line: Applications will be considered until position is tin, 1540 Broadcasting Corp., 6001 Wilkinson Rd., Wilmington's best AM -FM facilities need your exper- filled. Consideration begins January 2, 1985. Address Richmond, VA 23227. ienced care. Let's talk about your needs. Operations names, applications (including addresses, phone Manager, WAPI//WGNI, 919-763-6511. EOE. numbers of three references) to Joseph C. Ray, Associ- New York metropolitan radio station seeks fulltime ra- ate Provost, The University of Oklahoma, 660 Parring- dio salesperson. Two years' broadcast experience Engineering manager. Oversee Sunbelt radio sta- ton Oval, Room 104, Norman, OK 73019. U of OK, an necessary. Must have own car. Resume /references to tions. Major group broadcaster. Must have track record AA/EOE. Sandy Schreiber, WFAS AM/FM, P.O. Box 551, White working with people, as well as technical expertise in Plains, NY 10602. all aspects of radio. Position requires mature, exper- General manager. Take charge, sales- oriented per- ienced professional who looking for long -term, se- son. Supervise construction and operation of new full- Jacksonville, FL. 100,000 watt FM/full time 5,000 watt cure position with well -established broadcasting time AM. New York state single station market. Possible AM. Verifiable radio sales ability required. Rush regroup offering excellent salary/benefits, including pen- Resume: future equity. Jack Clancy, Box 22, Penn Yan, sume, letter, including income history: Bruce Wébb, sion plan. Please send resume, complete with refer- NY 14527. WJAX, Box 1740, Jacksonville, FL 32201. ences, to Box B-46. EOE.

Broadcasting Dec 17 1984 Northeast group operator seeks hands -on chief engi- Strong aggressive general manager. No- nonsense, Experienced actor - turned broadcaster. Well educat- neer. AM/FM combo. Must have knowledge of AM di- hands -on professional. 19 years' experience manag- ed. good news -sense. Have tapes/samples, will travel. rectional, FM and SCA, studio construction, mainte- ing AM /FM. Heavy sales/organizational skills. Quality Good DJ -C/W. No sales. 212 -265 -3172, mornings nance. Must be willing to work. Reply Box B -50. leader producing results you can bank on. Box B -61. EST.

Expanding chain seeking engineer. Head technical Right -hand man. Fifteen years air /production, pro- Sports reports, interviews, editorials, PBP, talk show. division of group. Must understand audio, AM direc- gramming /operations, traffic/office management, Experienced. professional sportsaholic seeks to move tional, FM, plus FCC rules/regulations. No "desk" engi- sales- service /promotions, renewals/FCC problems up to major college or major mkt. Box B -92. neers. please. SBE certification preferred. Resume to First phone. Andy Budnick, 904 -744 -5750. H.J. McAnany. Northeast Broadcasting Corp.. 59 Quin SITUATIONS WANTED PROGRAMING, General manager with sales, programming, and man- nipiac Ave., North Haven. CT 06473. EOE. PRODUCTION, agement experience. Successful track record, excel- OTHERS Radio engineers needed by rapidly expanding group lent references. Presently employed. Equity's my goal. Attention GMs & PDs. Production director for fraction owner in SE. MW & NE. All levels of entry needed for Prefer small markets, Midwest- Mideast. Box B -77. of cost. Custom IDs, automation tracks, client and sta- medium and large markets. Resume, references, sala- Now KLIF, Young general manager. Prefer top 100 markets. Par- tion voicing. on KFOX Seattle. Satisfaction ry requirements in confidence to Lynn A. Deppen, Ra- Mack Flanagan, ticularly effective in start-up and turn -around situations. guaranteed. John Great Productions, dio Engineering Consultant, Suite 102. 800 Mansell San Francisco, 415 -992 -9070. Rd.. Roswell, GA 30076. \try confident with "tough" job. 10 year production of revenue and ratings excessive to that expected by my Copywriting and production -my creative calling. Chief engineer. WGUS AM/FM, Augusta, GA. Consid- owners/supervisors in major & medium markets. My Ready to specialize fulltime. Professional, academic. er combo. Don Kern, 504 -641 -1560: Manager, 803- track -record for hiring, training, organizing, motivating, even personal credentials. Tim Prchal, 309 --837- 279 -1380. achieving success is substantial, regardless of market 4582. size. format, or agency vs. direct. Currently positioned, Florida suncoast AM/FM seeks hands -on chief engi- but station is changing hands. Prefer Southwest/West. Public affairs, news, promotions. some on -air exper- neer. Studio /transmitter experience. Established com- Correspondence confidential. Box B -82. ience. Seeking programming position or air work. Pre- pany Benefits. Ideal community Resume /salary refer Midwest. Al Latall, 312 -366 -0242. quirements to Box B -39. Young investor /manager looking for growth. Creative and imaginative in achieving immediate growth and RAB -awarded broadcaster. Any size mkt. Exper- HELP WANTED NEWS bottom -line cash flow Experienced and successful all ienced operations mgr., program dir., news dir.. CRMC phases of radio broadcasting (as manager, consultant. sales. Write: Peter Schmidt, (A.K.A. Peter St. James,) News director. South central PA. Emphasis local infor- and /or part- owner), with significant strength toward 16 Prospect Ave., Dunellen, NJ 08812. mation. Growing company, good benefits. Jay Le- sales/marketing. Locale and market -size less impor- Seasoned, mature seeking PD or Seure. Operations Manager, WEEO. Box 309, Waynes- tant than opportunity. Currently involved in equity /own- pro operations spot PA at stable, adult station. Andy Budnick, 744-5750. boro. 17268. 717 -762 -7171. EOE, M /F. ership situation, but facility is to be sold. Ideal compli- 904- /or Senior news reporter. Denver, CO. Must have 3 years ment for absentee and non- broadcast investor who Experienced, creative promotions, production person wants If professional broadcasting experience as news report- to profit & grow quickly. you have the need, and seeks challenge. Excellent production. experienced I have er. News anchoring and college experience do not the time to talk, the interest. All correspondence also in sales. airshift, graphic design. Box B -102. Box B -84. count. Salary to $20,000. Application should include confidential. non -returnable audition tape containing one 3-4 minute GM offers dedication, hard work, organization, moti- piece. No news casts. Tape /resume to Kimberly Taylor, vation, success. 13 years' experience. Pat Chambers. KCFR, 2249 South Josephine, Denver, CO 80210. No 816- 259 -2098. phone calls. Affirmative action /equal opportunity employer. SITUATIONS WANTED SALES Florida AM -FM, medium market, updating resume file for possible news director slot Nice sunshine position Experienced salesman /announcer available now! Prefer market and requiring versatility TELEVISION for pro with initiative. Resume to Box B -83. EOE. smaller position Dick Hoff. 1106 Denver. Dalhart TX 79022. 806 -249- HELP WANTED MANAGEMENT Top regional station seeks committed broadcast jour- 6362. nalist with in gathering, airing news Business manager. Major Southwest market. & meeting tight deadlines. Must be willing to work any SITUATIONS WANTED ANNOUNCERS owned, independent station. Minimum 2 years exper- shift. Prefer applicants from mid -Atlantic states. Tape/ ience as business manager. Resume /salary require- resume to ND,WCTC, Box 100, New Brunswick, NJ I'm a gamer who loves hard work. College grad look- ments to Box B -3. EOE. 08903. No calls. ing for first break. Exp. in PBP 4 spts. Good production, enjoy working with community For tape /resume, call Sunbelt indy seeks operations manager. Heads -up & Seeking innovative newsperson with polished deliv- Bill, 313 -722 -3556. Don't miss this opportunity. hands -on skills to motivate production, film/tape edit- ery and ability to interact with air personalities. We dare ing, air operators. Experienced in budgeting, person- to be different; so must you. Great medium market, Urban personality seeks refined A/C format. "Thinking nel management, goal setting /evaluation. Working dream facilities. Put your thoughts in a letter to Box B- person's" announcer. Distinctive phrasing. Clear enun- knowledge of field /studio production, 1", CMX, NRO, 101. Females/minorities encouraged. ciation. Have voice, will travel. T & R: George, 312- Lexicon desirable Resumes/references to Box B -35. 348 -3314. HELP WANTED PROGRAMING General sales mgr. Hands -on manager. San Angelo, PRODUCTION AND OTHERS TWO years' commercial experience in small market. TX. If you demonstrate success in this mkt., will have Want to move up. Adult, top 40, MOR. Want to be cre- opportunity to move up with mkt. as general mgr. or WRLO creating new position in radio. Now accepting ative, not just push buttons. Call Dave, anytime, 201- move to top 50 mkts. Excellent salary/benefits with applications from experienced broadcasters interest- 777 -0749. multi- operator. Resume to PO Box 27206, Houston, TX ed in producing their own shift. 3 1/2 day work week. 77027. Includes writing, production, promotions. Send pro- Hire me! Disc jockey /sportscaster. 3 yrs. on -air personality & in top 40/MOR/rock format. Excel- Midwest duction tape /resume to Steve Walrath, WRLO, P.O. Box sportscaster Creative director. 80+ market. We are seek- lent PBP & strong media ing person 509, Antigo, WI 54409. background. Seeking small award -winning to develop and execute mkt. (fulltime). W II relocate. Jack Berke, 70 W 95th St., campaigns in all areas of media. Two years exper- Production manager. AM /FM ABC affiliate knows how NYC 10025, 212- 222 -2317. ience, BS degree in communications required. Salary valuable you really are. Work directly with VP and sales $22,000 -$25,000. EOE -M /F Resume to Box B -53. Seeking who'll coordinator. Aggressive, high -energy sales force someone give 150 %? Commercial sta- needs someone with creativity, common sense, good tion experience. DJ, production, commercial copy, Financial manager: 100+ Sunbelt market TV station. tight board, news. for people skills. Excellent benefits/salary. Resume to R. Dependable, pleasant, personable Responsible operation of financial department and on air. A worthwhile + to station. Rick Evans, 18 financial reporting Mckrey, WLPO/WAJK, P.O. Box 215, La Salle. IL 61301. your to company management. Budget- Harvard Ave., Lynbrook, NY 11563, 516 -599 -1143. ing, accounting, computer skills required. Exper- WKBO Radio, now broadcasting from all new studios/ ienced. Salary approximately $30K. Please send re- offices on North Front St., Harrisburg, PA has immedi- sume /salary history to Box B -59. SITUATIONS WANTED TECHNICAL ate opening for program director /AM drive personality. Midwest development and program national award Applicant must have previous programming exper- I have the education and experience to be your chief winning PBS station seeks development director. Pre- ience & DJ /talk skills. We're willing to pay top money in engineer. Contact Mike Hughes, 1052 Terrace Avenue, sent development director moving to larger market. the market for right person. Tape and complete resume Jackson MS 39209, 601 -352 -7007. to John Dame, WKBO, General Manager, 3211 North Bachelors degree from recognized college or universi- least Front St.. Harrisburg, PA 17110, 717 -232 -1800. EOE. Chief engineer looking for similar position, Eastern ty and at 3 to 5 years fundraising leadership, market. 15 years experience includes FM, AM, DA, managerial, and personnel supervisory experience necessary. Candidate must display initiative, SITUATIONS WANTED MANAGEMENT studio, transmitter, and satellite installation, repair, and creativity, maintenance. 804-233-1545. personal discipline, "on air presence." Great opportu- Accounting supervisor. Nine years' experience all ac- nity to "show your stuff." Will become member of man- counting functions for agement team of nationally viewership ranked PTV sta- diverse radio broadcasting & SITUATIONS WANTED NEWS cable systems corporation. Successfully installed IBM tion. Salary commensurate with qualifications and computer system for accounting and personnel admin- I'm producing /hosting talk show that competes suc- experience. Send vita and at least 3 current letters of recommendation with telephone numbers istration. BA; 3.0 GPA.'bung executive committed to cessfully with 1 of the talk giants. If you need bright new to D. N. An- Broadcast industry. Jim, 313 -540 -5652. voice to involve your audience, call 618- 931 -5484. derson, General Manager, KTWU -TV, 301 N. Wanamak- er Road, Topeka, KS 66606. Deadline January I, 1985, GM /group manager looking for new challenge. 20 Peabody winner looking for medium -major market. or search will continue until suitable candidate is years' experience as owner, SM, GM, group president, preferably mid -Atlantic region. Versatile news and found. Appointment expected approximately February small and medium markets. Box B -52. sports. Family man, looking to settle. Box B -45. 15, 1985. Washburn University, an AA/EOE.

Broadcasting Dec 17 1984 115 General manager. Broadcast group seeking general Maintenance engineer. Christian TV station. FCC gen- Mid -Atlantic network affil. seeks co- anchor/reporter. manager. Network affiliated TV station, major N.E. mar- eral license required. Four years' experience in mainte- Good communicator. Experience preferred. Good pay, ket. Must have strong management skills. Prior man- nance of studio cameras, Quad and helical VTR's, excellent benefits, room to advance. EOE/MF. Resume agement experience required. Reply with experiences switchers, etc. UHF transmitter experience helpful. Re- to Box B -57. and salary requirements to Box B -63. EOE. ply: Dale Osborn, CE, WTBY -TV,- Box 534, Fishkill, NY 12524. EOE. Reporter. Top 100 Sunbelt market affiliate needs ag- General manager. Strong, aggressive. New UHF inde- gressive, creative, general assignment reporter. 1 to 2 pendent, Ogden /Salt Lake City Experienced in West- TV chief engineer and assistant TV chief engineer. years experience necessary. Resume /salary require- ern markets preferred. Sales- oriented, knowledge of Immediate opening. Experienced engineer with good ments to Doug Ballin, News Director, KVBC -TV, 1500 agencies, budget control musts. We'll be at INTV Re- operations background, capable of maintaining equip- Foremaster Lane, Las tkgas, NV 89101. Equal oppor- sume: Box 1513, Gainesville, FL 32602. ment, studio, transmitter. Send resume /salary require- tunity employer. ments to Jerry Finn, WTVY-TV P.O. Box 1089, Dothan, Research director. Seeking research director or re- AL 36302. EOE. Broadcast meteorologist. Small market Midwest sta- search analyst ready to move up. Must have good tion. AMS seal or eligible. Experience with Colorgra- working knowledge of ratings as they relate to sales, Maintenance engineer. Independent UHF facility. Re- phics helpful. Equal opportunity employer, WE Send marketing statistics, sales billing trends, diary transla- sponsibilities include emergency and preventive main- resume to Box B-71. tions. Possibility to move into sales. Group ownership tenance of all transmitter and studio equipment. Must WJKS-TV (NBC), Jacksonville, FL (rank 63), looking for have good working knowledge of 3/4" format and FCC Sportscaster openings. Interested? Tape /resume to such a person. Salary commensurate with experience. or SBE certification. Resume to chief engineer, P.O. Box Steve Porricelli, Primo People, Inc., Box 116, Old Write Karen Heniger, GSM, WJKS -TV, 9117 Hogan 8467, Canton, OH 44711. Greenwich, CT 06870, 203 -637 -3653. Road, Jacksonville. FL 32216. EOE. Chief engineer - Established group broadcaster build- Reporter. South 100 -+ net VHF has immediate open- Promotion manager. University PBS station, South- ing Southwest independent UHF seeks chief engineer ing for solid beat reporter with 2-3 years experience. west. Requires degree in English, journalism, or related with construction experience. Strong mix of studio and Want person who breaks news & takes personal satis- field, plus one year's broadcast promotion experience, RF skills needed. 3 to 5 years' management exper- faction in beating the competition. Absolutely no phone or equivalent combination of education and experience desired. Degree & SBE certification a plus. Ex- calls. Tapes to Craig Alexander, News Director, KATC, ience; working knowledge of television production cellent growth potential with good compensation pack- Box 93133, Lafayette, LA 70509. techniques; ability to deal successfully with other me- age. EOE, M/F Reply Box B -66. Anchor /reporter. Need aggressive, enterprising re- promotion materials, dia. Will produce station program porter. Fill weekend anchor position. Experienced ap- guide, purchase advertising, produce daily log. super- Chief engineer. Supervise maintenance of GVG, Estab- plicant should have ability to write /produce newscast vise traffic operation. $15,000 -$18,000. Resume, sam- Chyron, Ampex, RCA, Panasonic equipment. -TV, 230 Don- and feature reports. Tape /resume to Bob Totten, KOLR ples of work, names of three professional references lished station, Sunbelt. Resume to WKFT NC 28301. TV. Box 1716 SSS, Springfield, MO 65804. postmarked no later than January 7. 1985, to Jim Dry- aldson St., Fayetteville, den, KRWG -TV, Box TV22, Las Cruces, NM 88003. New TV maintenance supervisor. Installation /repair of stu- Progressive, medium market, four-station group Mexico State University is an AA/EOE. dio and transmitter equipment. Good supervisory seeking strong co- anchor looking for home. Excellent pay and benefits. Duties include anchoring weekday Development manager. University PBS station, South- skills, minimum three years maintenance experience license Knowl- newscasts, some reporting. Interested parties contact west. Requires degree in communications or market- required. FCC general class preferted. edge of TV broadcast, production, related equipment Dick Heidt, KFYR -TV Bismarck, ND, 701 -223 -0900. ing plus two years fundraising experience; or equiv- Equal opportunity employer. alent combination of education and experience; strong essential. Competitive salary/excellent benefits. Re- Personnel Dept., P.O. Box 21, Roches- administrative, communications, selling skills; ability to sume to WXXI, Reporter. Expanding news operation at Midwestern recruit/motivate volunteers. Will coordinate pledge ter, NY 14601. EOE. CBS affiliate requires addition of another news profes- weeks, membership campaigns, annual auction, solic- Engineer. New position at top -notch post house. Most- sional capable of back -up for anchor, sports or weath- it underwriting, maintain records. $18,000 -$21,000. Re- ly daytime maintenance of our busy editing rooms and er. Resume /tape to Larry Young, News Director, KOAM- sume /names of three professional references post- rental gear. No operations work. 1" experience re- TV PO. Box 659, Pittsburg, KS 66762. EOE. marked no later than January 6, 1985, to Jim Dryden, quired, design skills desirable. Equipment includes Meteorologist needed for KRWG -TV, Box TV22, Las Cruces, NM 88003. New Weather anchor /reporter. ADO, CMX, Paint Box, HL- 79EALs. Steve Beuret, Vi- expanding weather center staff. Duties will include an- Mexico State University is an AA/EOE. Inc., 215-864 -0658. deosmith, choring TV & radio weathercasts and science report- HELP WANTED SALES Video maintenance engineer. Minimum 3 years' ex- ing. Must be outstanding communicator with personable style. AMS seal preferred. Tape /resume to Tom Independent, Sunbelt top 50's market. has immediate perience maintaining/repairing studio cameras, GVG 1" and 2" VTRs, Luljak, News Director, WTMJ -TV-AM, PO Box 693, Mil- opening for aggressive, knowledgeable marketing sa- switcher, master control equipment, with VCR's. waukee, WI 53201. EOE. lesperson, with ability to package /develop new busi- extensive experience 3/4" Sony Knowledge must. Mar- ness as well as handle established list. Must have mini- of digital and analog theory a Contact Bob News director sought by one of America's premiere resume to BAI, 1310 N. We mum two years' TV sales - independent preferred. tin, 408 -998 -7344; send NBC TV stations, KARK -TV, Little Rock, AR. have Complete resume to Marty Sokoler, Local Sales Man- Fourth St., San Jose, CA 95112. total commitment to news in one of the Sunbelt's most delightful cities. Staff of 42, full ENG including Bell Jet - ager, KLRT, P.O. Box 2413, Little Rock, AR 72203. Hands-on chief. Mid-Atlantic, small Chief engineer. Ranger with live capability for 130 -mile radius. We have market ABC, excellent group. Studio /transmitter main- Account executive. Midwestern NBC market leader been news leader in market for 14 years, with a product required. Salary commensurate offers seasoned list due early retirement. Two or more tenance experience that looks like top ten. Seeking person with medium or /salary requirements in confi- years' experience at local or regional level. Opening with ability. EOE. Resume major market experience who has excellent hiring abili- dence to Box B -90. immediate. Resume to Box B -67. EOE. ty, is creative, organized, heavy on production knowl- HELP WANTED NEWS edge. If you are the person to continue this tradition, National sales manager. Seeking motivated individ- send resume /salary requirements plus full references who are interested in Two uals making a contribution. Ideal News -sports anchor. jobs. Weekday casts. Need to Tom Bonner, Executive Vice President, KARK -TV, should be self -starter with thorough under- warm on air, candidate to demonstrate you can be /personable P.O. Box 748, Little Rock, AR 72203. Equal opportunity standing /knowledge of national sales and inventory can write conversationally. Must be experienced Send employer. control. We are a growth company looking for individ- unedited air check, scripts, resume to Dave Basinger uals with growth potential. Resume to Ben Tucker, Ex- News Director, WCBI -TV, Columbus, MS 39703. EOE. Assignment editor-NBC affiliate needs professional, ecutive Vice President, Retlaw Broadcasting, P.O. Box 1 -3 years desk experience, preferably in major market. 1938, Monterey, CA 93940. Anchor. 6 & 11. Medium mkt., unbeatable quality of Resume to WSVN, Personnel, P.O. Box 1118, Miami, FL life. Must have strong reporting skills, high energy, sin- 33138. Equal opportunity employer. TV account executive. Strong NBC affiliate, medium cere interest in people, minimum 3 yrs. primary anchor Southeast market. Previous sales experience required. experience. T &R to ND, WBBH -N 3719 Central Ave., Managing assignment editor. You'll be no. 2 person Need enthusiastic, self motivated individual. Manage- Ft. Myers, FL 33901. working with staff of 30. At least 5 years TV news exper- ment committed to innovative developmental sales ap ience. We are solid no.1 in our market. Resume with proach. Resume to Mike Moss, Local Sales Manager, Anchor. Top 50s market seeking qualified individual. statement of news philosophy to Scott Parks, News newscasts. Min. WWBT/12, P.O. Box 12, Richmond, VA 23201. EOE. Anchor weekday three years' exper- Director. WIS -TV P.O. Box 367, Columbia. SC 29202. ience. Need person who can relate to people. Tape/ EOE. Kansas CIty's fastest -growing independent TV sta- resume to Television, Box 2285, Grand Rapids, MI tion, KEKR-TV seeks experienced local salesperson. 49501. Bureau chief. WSAZ -TV, #1 station, top 50 market, Dynamic growth opportunity with young, aggressive seeking highly motivated, experienced on -air bureau company Excellent compensation package. Resume Action reporter /troubleshooter. Two years minimum chief (Charleston, WV). Successful candidate will need to Ed Perl, Sales Manager, KEKR -TV, 2111 Blue Summit experience in this type reporting on television. Two abilities in anchoring, in leadership, and human re- help problems. 1 Dr., Kansas City, MO 64126, 816 -254 -6262. part-time assistants to answer all sto- sources management. Should also have degree in ry a day required. Subjects range from consumer corn- journalism or equivalent experience. EOE/M/F. Re- HELP WANTED TECHNICAL plaints to neighborhood potholes. WA/E -N, Louisville, sumes to Personnel Mgr., WSAZ -N Box 2115, Hunting- KY 502 -561 -4143. ton, WV 25721. Chief engineer. Full power UHF start-up, to sign on in 1985, needs chief engineer now! In Tennessee serving Anchor- reporter. Upper Midwest ABC affiliate seeks News anchor and sports anchor. Midwestern 100+ 85th market. Write WETO -TV, Box 1074, Greeneville, TN early co-anchor who can do job in the field as well as network affiliate seeking two talented professionals to 37744, 615-639-4266. behind the desk. 2 years' experience required. Re- join expanding news team. Resume /salary require- sume /salary requirements: Dan French, News Director, ments to Box B -88. EOE. - Florida Maintenance engineer major post production WSJV-TV, Box 28, South Bend, IN 46624. EOE. facility, with latest digital equipment, has opening for News director. Small market, excellent group, ABC talented, self- motivated television engineer. Must have Midwest network affiliate seeks anchor/reporter. Six affiliate, Mid -Atlantic. Strong management skills: inter - strong maintenance skills, & digital experience. Beauti- and ten weekday newscasts. Applicants should pos- est/ability to groom young, energetic staff. EOE. Re- ful facility, friendly atmosphere. Call Bruce Graham, sess strong anchor, producing, reporting skills. Refer- plies confidential. Salary requirements /resume to Box Chief Engineer, 305 -920 -0800. ences with first letter. Resume to Box B-47. EOE. B -91.

Broadcasting Dec 17 1984 116 Sports anchor. Terrific midsized sports market, North- TV /radio sports reporter: '84 Indiana University gra- Radio-television -film. University of Maryland. Two po- east, accepting applications for energetic, effective, duate, BA journalism. Currently morning news & sports sitions: (1) Assistant professor or above: teach re- imaginative sports anchor. If you're ready to move up radio anchor in large Midwestern market. Have PBP quired course, intro RTVF; other areas. PhD, scholar- and want to join well -established. leading news oper- experience. Seeking opportunity with sports- minded ship, teaching, service required. (2) Staff or faculty: ation. drop us a letter & resume stating experience, station. Audio and video tape available. Prefer Mid- teach production, manage. produce video/TV MA plus salary requirements, phone number. We'll contact you west. Dave. 414 -332 -7676. experience. EOE. Inquire: Lawrence Lichty, Communi- right away Excellent benefits; good place to live /work. cation Arts, College Park 20742. for right man. Looking Resume to Box B -93. EOE, Meteorologist. Stop costly look for top 50 prime time Southeast. 6 years top 50, person- American University school of communication, Wash- ality galore. Authoritative, no ego problem, friendly, ington, DC, seeks graduate assistants with fulltime HELP WANTED PROGRAMING used to being with winners. Doppler, Colorgraphics, journalistic experience to assist in teaching & profes- PRODUCTION & OTHERS forecasting, severe weather lover, community involve- sional duties while earning Master's degree in its pro- Broadcast designer. Knowledge of computer graph- ment a must. Available soon, contract up. 405-348- gram in journalism & public affairs. This is a 1 -yr. full - ics & print, with strong sense of design and experience 6387. time program. Includes Internship. For more info, write video paint, and Weathergraphics comput- Graduate Admissions Committee, School of Communi- on VidifontV, News director. Managing editor- assignments editor er. Samples/resume to Jerry Lloyd, WHAS-TV P.O. Box cation, American University, 4400 Massachusetts Ave., for small market ready to move to top spot in small or KY 40201. Equal opportunity employ- NW, Washington, DC 20016. Affirmative action/equal 1084, Louisville, medium market. Excellent references. John Morvan, er. opportunity employer. 318- 981 -1383. Commercial /promotion director. 2 years' experience University of Florida seeks associate professor, Fall TV sports reporter. 84 MS TV journalism. Major market required. Capable of hands -on, creative, quality direct- 1985, on 9 -month tenure track position. Teach gra- network affiliate experience. Production pro too. Can ing. Resume to Tony Royer, Production Manager, WAFF- duate and undergraduate courses. Person should be and will do everything. NBA/NCAA/AAA/500. Single. TV P.O. Box 2116, Huntsville, AL 35804. Equal opportu- generalist, with interests in broadcast management. Will relocate. Entry level position more important than nity employer. Ability to teach either corporate uses of media and /or salary. Rick. 317 -849 -3913. educational uses of television desirable. Salary up to director. KMPH -TV now accepting applications for Ph. D. All Meteorologist. Experienced in top 50 market, looking $32,000. Summer appointment possible. and art director. Position responsible for supervision of pro- professional media experience required. Must be able for number 1 or 2 position, smaller market size. Out- duction & design of all station -related graphics, includ- to graduate faculty and advise doctoral standing forecasting skills, professional, enthusiastic, join students. ing on -air, news graphics, print (all media), and special Send letter, resume, three letters of refer- dedicated. hardworking. Gary 513 -352 -5084. application projects. Must have minimum five years previous ex- ence before January 25. 1985, to Dr. Paul Smeyak, perience, preferably some of which is with an indepen- Department of Broadcasting, University of Florida, dent station. Resume to General Manager, KMPH TV SITUATIONS WANTED PROGRAMING Gainesville, FL 32611. University of Florida, an affirma- 5111 East McKinley Ave., Fresno, CA 93727. EOE/M-F PRODUCTION & OTHERS tive action /equal opportunity employer.

Northeast public broadcasting organization seeking ENG photographer - news - production - editing. 31 /2 Communication department chairperson. Illinois grants/planned giving officer. An existing program is years' experience Washington. DC market. Wbrk also State University seeks candidates for department just getting on its feet and requires personable self - distributed in top ten markets. Promo. and spots, co- chairperson position in large mass communication and starter to give it life. Good communication skills essen- pywriting experience, will relocate. Box A -117. speech communication department. Qualifications: tial, as is ability to translate needs of the organization Ph. D., university administration, teaching and re- Emmy writer/producer of station editorials, into effective long -term relationships. Must have car, -winning search experience desirable. Duties include adminis- currently employed top market, seeks to produce or AP able to work flexible schedule. Experience in both tration, teaching, research. Rank and salary open. Posi- exciting talk or public affairs show High energy, great areas helpful. Reply with resume /salary requirements tion available August 16, 1985. Send letter of interest/ news judgment, an eye for style. On -air possible. Try to Development Office B, WNED, Box 1263, Buffalo, NY resume, including names and addresses of refer- me. Box B -54. 14240. Equal opportunity employer. ences, by February 1. 1985. to Dr. Al Bowman. Search Committee Chairperson, Department of Speech Pa- Award winning audio production house seeks engi- National documentary researcher /associate field pro- wants with innova- thology and Audiology, Illinois State University. Normal, neers for new studios. Must be capable of producing ducer for major network affiliate job IL 61761, 309 -438 -5704. ISU, an affirmative action/ tracks for slide and video shows. tive programming dept. tkrsatile, self- starter, ivy-edu- award -winning sound equal opportunity employer. radio, and film. Must relate well to clients: have working cated, world -travelled, creative. Lisa Brodey, 1734 301 knowledge of music and SFX libraries. Resume/tape to Thames, Baltimore, MD 21231, WANTED TO BUY EQUIPMENT SoundHound, 45 W 45th Street, Suite 405, NYC 10036. Radio pro (14 yrs.) with some Nexperience looking to No phone calls. break into TV. producing features, hosting programs, Wanting 250, 500, 1,000 and 5.000 watt AM-FM trans- announce. TV promotion writer /producer. Large Eastern market announcing voice -overs, booth commercial mitters. Guarantee Radio Supply Corp., 1314 Iturbide production. Will go for right opportunity in search of creative producer /writer for on -air promo- anywhere Street, Laredo, TX 78040. Manuel Flores 512 -723- tion. Must have production knowledge and good sense Small market OK. Box B -99. 3331. of creativity EOE/M -F. Resume to Box B -80. Instant cash - highest prices - we buy TV transmitters, Production assistant. Heavy graphics background. FM transmitters, TV studio equipment, microwaves. Must be able to operate camera, edit, write, coordinate Millions in equipment purchased annually. Quality Me- creative services. Salary commensurate with ability. No dia. 404 -324 -1271. Resumes to 171 Merrimon Ave.. Asheville, tapes. CVS, Remote truck: church related organization. Donation/ NC 28801. purchase. Catholic Media Ministry, PO. Box 40200, St. TV director. Direct live television programs. taped and ALLIED FIELDS Petersburg, FL 33743, 813 -344 -1611. edited program material, studio and /or remote produc HELP WANTED MANAGEMENT (ions, single or multiple camera productions. Requires FOR SALE EQUIPMENT 3 years' directing experience in television production, Communications director. New Diocesan position. electronic capa- AM and FM Transmitters excellent condition. ability to switch, knowledge of current Official liaison with electronic. print media; supervises -used. should be avail- Guaranteed. Financing available. Transcom, bilities of video systems. Sample tape all public relations. Resume/salary history to Depart- 215- by December 379 -6585. able. Salary $18,015. Send resume only ment of Planning, Diocese of Memphis, POB 41679, 28 to Paul Breeding, Production Manager, Maryland Memphis, TN 38174 -1679. fast. Public Television, Owings Mills, MD 21117. AA/EOE. New TV start-ups - cost effective construction. Top -quality equipment at bargain prices. We will write Audio-visual manager. A -V department. Bachelor's -producer with at help you with financing. Quality Promotion producer. Creative writer degree in appropriate area (prefer Master's degree) + your business plan, experience. Media, 404 -1271. least one year television news promotion two years' experience in a -v /television production, or -324 Tape /resume to David Smith, Promotion Manager, media training any combination of college, specialized Top - lowest prices - WBAL -TV 3800 Hooper Avenue, Baltimore, MD 21211. quality equipment satisfaction and experience to total six years. (30 semester hours new EOE.. guaranteed. Most brands and used. Quality Me- equal one year). Supervisory experience desirable dia. 404 -324 -1271. Salary $18,158.40 - $25,396.80, plus benefits. Dead- SITUATIONS WANTED TECHNICAL line. open. To apply, contact Lake City Community Col- New UHF transmitters - our new "Silverline" transmit- lege, Rt. 7, Box 378, Lake City, FL 32055, 004 752- ters are unbeatable for quality and price. Quality Me- 19 10 televi- years broadcast engineering. years as 1822, extension 313. AA/EOE. dia, 404 -324 -1271. sion chief engineer & director of engineering. Start up & upgrade construction, studios & transmitters, union UHF transmitters - 2 available, 30KW or 55KW; low crews, people management, departmental budgeting HELP WANTED INSTRUCTION price; immediate delivery. Call Quality Media Corpora- from scratch. Please reply Box A -101. tion, 404 -324 -1271. Graduate assistantships in new M.A. program pre- pares students for telecommunications leadership po- Quality broadcast equipment: AM- FM -TV, new and SITUATIONS WANTED NEWS sitions. Twelve -month appointments begin July 1, used, buy and sell. Antennas, transmitters, VTR's, includes waiv- News photographer, over one year experience in 1985. Half -time stipened ($7,000) tuition switchers, film chains, audio, etc. Trade with honest, in radio relat- small market shooting /editing, seeks challenging posi- er for four terms. Bachelor's degree -Nor reliable people. Call Ray LaRue, Custom Electronics broadcast tion, small to medium California market. Dedication, ed field required. Professional experience Corp., 813-685 -2938. TWX 810 -876 -0628 Celco. are assigned to writing, aggressiveness, willingness to get job done are my preferred. Teaching assistants Research assis- You pay too much if you are not getting your new, forte. Resume and tape available. Box B -26. performance, production courses. tants are assigned to faculty projects. Inquiries to Dr. double shielded, sweep tested, precision video cable Medium /small market bargain. Reporter. two years ex- Frank W Oglesbee. Department of Radio -Televison, (8281 or 21- 1060 -7) from us! Amp, Amphenol, Kings perience, some anchoring. Generate own ideas. Avail- Southern Illinois University, Carbondale, IL 62901. connectors also available. Call Television Systems, able immediately. Lonnie. 208 -343 -6144 618 -536.7555. AA/EQE. Austin, TX. 800 -531 -5143: Texas, 800 -252 -8286.

Broadcasting Dec 17 1984 117 Harris FM -20H3 (1977), 20kw FM, on air, portable stu- RADIO Situations Wanted Programing, dio desk w/2 QRK trntbls. & 8 ch. stereo board, ITA 5kw FM transmitter. Call M. Cooper/Transcom Corp., 215- Help Wanted Management Production, Others 379 -6585.

1kw AM RCA BTA -1R, good condition. Call M. Coo - Creative & Experienced per/Transcom Corp.. 215-379 -6585. GENERAL MANAGER Cetec 7000 automation system -complete, all you PROGRAMMER need to automate your station- system's up and running Great opportunity to show for your easy checkout. Only $30K. Save over 50% of During the past four years I've programmed for original cost. Contact David Lykes or David Brant. improvement. Successful Cap Cities #1 rated Dallas /Ft. Worth Combo! 512 -423 -3910. AM and fast rising class C KSCSThe nation's original Continuous Videocassettes, half price! Master stock quality U- a7W Country Music station with the infa- matic blanks. Chyron evaluated, delabled, erased, ful- FM. Strong, experienced mous Three In A Row Guarantee. ly guaranteed! included. Prices: KCA -60s Albums leader needed immediate- WBAPThe full service AM giant with $12.49; KCA -30's $9.49; mini KCS -20s $7.49; mini personalities, sports play by play, MBU -18's $8.49; KCA -10s $6.99. 1" and 2" videotape ly. Benefits, incentives, lots weather and traffic services, as well as constant also available. Free, fast delivery to anywhere in U.S. on -air promotions. Carpel Video, Inc. Call Collect, 301-845 -8888. of help from 12 station group. Reply in I'm experienced in advertising campaigns; com- 25KW FM Sparta (1978) mode¡ 625 w /exciter, like new strict confi- puterized traffic and music systems; baseball condition. Call M. Cooper/Transcom Corp., 215-379- dence to Box B -72. FOE. and basketball networking; sales merchandising 6585 and matched flow programming.

3 Thomson MC601 color cameras, Fujinon 14 X 1 My creative interests lie in Country, Adult Con - lenses. CCU's with multi -core interface rear V.F. zoom & Help Wanted Programing, temporary and Beautiful Music formats. Would focus controls. Call Walter Edel, 212 -689 -1040. like to help you be successful and all it takes is a Production, Others call to: 1000 toot solid 10 foot face tower can be extended to 2000 foot. Perfect for panel FM or TV Jim liner, liner R. T. Simpson (817) 496 -3604 Associates, 214 -739 -2828. MAJOR MARKET Available 1st Quarter 1985 Automation - Schafer 803; 4 Scully decks, 2 IGM cart machines; 3 carousels, racks. In use; in good working EAST COAST condition. $10,000. Call Jim Nutter, 601 -442 -2522, WMIS Radio. NOW HIRING Situations Wanted News Lightening Elimination Associates. LEA Kleen Line Capitol Broadcasting Corporation seeking power line, conditioner, 250 KW. Used two months dedicated professionals to become part of since new Make offer. Call/write Jim Lockerd, KSWO- their newest venture in Charlotte, NC. If you're NEWS DIRECTOR- OPERATIONS MANAGER N 405-355 -7000. experienced, unique air personality, program- One of the best. Seasoned professional. 20 + years' experience. Excellent track record. Mature solid judge- Sparta 701 B, presently on 780. Good condition. Being ming pro, innovative newscaster, or aggressive ment. Dedication to being winner. Learned my trade replaced because of power increase. Available now. salesperson, we'd like to make you a part of our under some of best in business, & can put that knowledge to work for your major -medium market station. $6,500, WO consider all offers. WABS. winning team. T & R to: plus shipping. Can build a winner, or keep successful operation on 703-534 -2000. Jerry Reckerd, WLVV Radio top. Prefer Texas/South but will go anywhere for right 5237 Albemarle Rd., opportunity Box B -94. TCR -100 cart machine, serial #6017, with TR -60, mas- Charlotte, NC 28212 ter kit and DOM V diagnostics included. 360,000 EOE, M F. thread cycles, RCA rebuilt in 1981. $55,000. Available 1st quarter 1985. Jim Withers, KDNL-TV 314-436- 3030. FM transmitter, Gates FM1H3 with TE3 exciter. Also, TELEVISION Gates antenna FMC8A and about 250 ft. transmission PROGRAM DIRECTOR line. WOFM, PO Box 15272, Chesapeake \423320. K. Wh need programmer. WBAP /820 Dallas-Ft Help Wanted Technical Raab, 804-421-7111. Worth. Candidate must have successful track record. Send resume in confidence to warren 100 watt UHF transmitter /trans- Acrodyne solid state Potash, WBAP, One Broadcast Hill, Ft. Worth. lator. ENG portable 2GC microwave 12 watt. 315- TX 76103. A Capital Cities station. EOE. No 683 -5669. MAINTENANCE calls ENGINEERS 2 Norelco PC -70 cameras with CCU's, 50' to 100' camera cable, technical manuals, 2 - 15 to 1 (F18 - 270 Come to sunny south Florida! Miami-Ft. mm) lens, 1 - 18 to 1 (F27. 5 - 500 mm) lens (Angen- Lauderdale market! Min. 3 years exper- 1 Wanted Management ieux), ITE pedestal, 3' and 5' CU adaptors, and 1.5. Situations ience, with FCC first or general license. 2.0, 3.5 range extenders & 1 Vinten hydraulic pedestal. Knowledge of operation, set -up, mainte- Asking: $10,000. 1 - RCA TR70 Quad machine and T.E.P. editor (TR -70 needs capstan motor) Asking: nance of RCATTU -110C transmitter, Am- $1,000. Charles Eddlemon, University of Michigan, NEED A pex VPR 3, VPR 80, 1200, and 2000 Arbor, MI 48109. School of Dentistry, Ann TOP NOTCH VTRS, TK -29 film island, TK -761 cam- 2 -RCA BTF -10ES1 10 KW FM transmitters for sale. eras, Grass Valley production- master Transmitter includes BTA -15 exciter, BTS -101 stereo EXECUTIVE control switcher, distribution equipment. generator, harmonic filters, spare parts, low noise kits. Strong digital /analog background pre- Rick Melamed, ABC -NY, direct your group to greater For futher information, contact to ferred. Excellent salary commensurate 212-887 -4981. profits? Extensive experience in with experience. Resume /salary history AM & FM transmitters. Used. Continental Communi- sales, promotion, management, in confidence to Andrew Sackheim, Chief cations, Box 78219, St. Louis, MO 63178, 314-664- programing, finance. Business Engineer, WDZL -TV 2055 Lee St., Holly- 4497. degree. Shirt- sleeve executive wood, FL 33020. FOE. No phone calls, MISCELLANEOUS who gets the job done! Write Box please!

Business plans - A five year financial plan for your B -95. new TV station will help cinch your financing. Quality Media, 404 -324 -1271. THIS PUBLICATION Dear Mr. producer: successful dolls/toys designer offers group of toys ready for children TV program & IS AVAILABLE movies. Written story outline available. All copyrighted. Agents welcome. Box B-86. IN MICROFORM For Fast Use Sub -carrier programmers. 50,000 watt equivalent FM Action University Microfilms station just upgraded broadcast plant, now includes BROADCASTING'S sub -carrier capacity that can serve mid -western Mary- International land, eastern West Virginia, northern Virginia. Inquiries Classified 300 North Zeeb Road, being accepted to lease SCA channels. For informa- Dept. P.R., Ann Arbor. tion, contact Chuck Thornton, P.O. Box 767, Martins- Advertising MI 48106 burg, WV 25401. 304- 263 -8868.

Broadcasting Dec 17 1984 11A Help Wanted Technical Help Wanted Programing, Continued Production, Others Art Director BROADCAST WPIX TECHNICAL TRAINING New York Make your mark in the nation's SPECIALIST top market and help to make WPIX the most exciting television The National Broadcasting Company, a communications leader, has an station in America. exceptional career opportunity for a Technical Training Specialist. This person will conduct training for our technical staff involved in the If you do breakthrough print audio /video aspects of broadcasting. Additionally, the selected individual advertising, top quality collateral will prepare and write training manuals and assist the Manager in the and know your way around development of new training programs. electronic graphics, this is the opportunity you've been To qualify, you must have 3 -5 years experience covering all technical areas of broadcasting. A solid grasp of digital and microprocessing electronic tele- waiting for. vision engineering is highly desirable. You must also possess experience in This position also includes technical writing communi- and platform training. Strong interpersonal and advertising and marketing support cations skills are needed. A BSEE degree or related college degree preferred. for INN /THE INDEPENDENT NBC offers an excellent salary and benefits package. For immediate consid- NEWS and its affiliates across eration, forward your resume including salary requirements in confidence the country. to: KathyTsougranis, Administrator, Technical Recruitment, Dept. BT, Suite 1678. Send your resume to: Vice President, Creative Services WPIX Inc. NBC 220 East 42nd Street Plaza New York, New York 10017 30 Rockefeller EEOE /M /F New York, N,Y, 10020 No phone calls please NBC is an equal opportunity employer m/f People Ir Manager of Technical Operations tillryns WOR -TV, an RKO station in New Jersey, seeks a skilled Manager to BRIGHT? assist in the management and administration of the Engineering Department. PERSONABLE? Responsibilities include assisting in the scheduling and directing of EXCEPTIONALLY TALENTED? operations and maintenance staff; purchasing and maintaining techni- Experienced co -host needed cal standards in remote studio, and transmitter equipment consistent daily talk show in with sound engineering practices and FCC rules and regulations. for competitive fourth market VHF station. Must be Qualified applicants should have general class license, strong main- adept at handling in -depth topics, tenance background, familiarity with state -of- the -art equipment and trends, and issues for this one -hour operations, proven leadership ability and administrative skills. Know- ledge of digital equipment is a must. morning program. Sensitivity and personality a must. Salary commensurate with experience. Please send resume with salary history and requirements to: RKO, Personnel Department - If you are extraordinary, send demo BRM, 1440 Broadway, 14th Floor, New York, NY 10018. An Equal tape and resume ASAP to: Cynthia Opportunity Employer m /f /h /v. Fenneman, Executive Producer, KYW -TV, Independence Mall East, Philadelphia, PA 19106. RKOV TELEVISION Equal Opportunity Employer M/F GROUP A Division of RKO GENERAL, Inc. KYW TV 3 W

6 s ..;$.., $>ÿr ' k. to .+iM

Broadcasting Dec 17 1984 119 Help Wanted Programing, Production, Others Continued Help Wanted Management Continued FORMER NETWORK TV IF YOU HAVE THREE NEWS PRODUCER or more years experience as a Sought for very lucrative ($75K + minimum) TELEVISION promotion producer NYor L.A. - based freelance position as consul- PROJECT well -heeled tant to small, high- powered San Francisco- in news and entertainment, pro- based TV publicity firm with national clients MANAGER and contacts. Né are a group of former produc- The Christian Broadcasting Network, mos, looking to move up and into ers doing TV publicity to high journalistic stan- the creative services department dards. we require same commitment plus Inc., an evangelical Christian ministry, good working relationship with the most influ- has immediate opening for project man - of St. Louis' number one televi- ential contacts at network news level. Nbrk at ager with minimum 8 years' experience in sion station - we would like to home year- round, on your own schedule. Send all areas of TV production. The success- resume plus general outlines of areas of media hear from you. Were looking for influence to: ful candidate will be decisive, self -motivated, production individual with strong technical, PRIMETIME capable of estimating 240 Mountain View Lane budgets. Must have proven skills in as- conceptual and graphics back- Mill Valley, CA 94941 sisting and dealing positively with clients. ground, along with the knowl- Attention to detail. If you feel led and wish edge of what makes for great to serve, send resume /salary history in television promos and how to Help Wanted Management confidence to: Manager, Employment, Box LS, The Christian Broadcasting Net- produce them. If you are looking work, Inc., Virginia Beach, \A 23463. for this type of professional chal- CBN is an equal opportunity employer. lenge, then send your tape and NATIONAL PROGRAM resume to (no phone calls, DEVELOPMENT please) ASSOCIATE Major public TV broadcasting station seeking Rich Brase individual to create, write or locate exciting, Creative Services Director fundable projects for national underwriting and Miscellaneous KSDK -TV production. Successful candidate must research, formulate and write program proposals 1000 Market St. and support six - person national underwriting Docket 80 -90! Site Survey St. Louis, MO 63101 staff. Requirements include BA or graduate de- Construction, Management EOE. gree, television proposal writing, some produc- Tower and /or Leasing tion experience. Send resume in confidence to Box 8- 81. EOE. Call Tiner Assoc., Inc. 8300 Douglas, Suite 612 Dallas, TX, 752251214) 739 -2828 ¡=rr mAgAilne TV RESEARCH NATIONAL OFFICE DIRECTOR Needs a consulting producer. 1/1/ High -level management position, reporting to 85. We are expanding and need uniquely qualified individual with 3 to general sales manager of 5th market television 5 years' magazine show producing station. Analyze rating trends and media track and story producing experience. Consulting producer will advise sta- information, produce daily sales pieces and tions on all aspects of program and complete news, programming and special re- participate in national programming decisions. Send tape and resume to search projects. We're looking for someone who has at least 2 -3 years' audience research Debby Messana experience with a broadcasting company, rep PM MAGAZINE firm or ad agency, extensive knowledge of Niel- National Office sen & Arbitron rating services, and ability to 825 Battery Street San Francisco, CA 94111. write well. If you have these qualifications, & want to talk to us, send resume to Human Resources Manager, KPIX, 855 Battery Street, San Francisco, CA 94111. FOE.

For Fast Action Use BROADCASTING'S Classified Advertising 1E011z WESTINGHOUSE BROADCASTING AND CABLE,5 INC.

Broadcasting Dec 17 1984 ALLIED FIELDS Public Notice For Sale Stations Continued Help Wanted Management

ROCKY MOUNTAIN TV-VHF CITY OF KEENE Network affiliate. Small market. Call Corky Cartwright. 619- 20.0578: or Greg Merrill, 801- 753 -8090. SYSTEMS ADMINISTRATIVE MANAGER NEW HAMPSHIRE Enterprise Systems Group Inc., leading producer UK for proposal provision of sophisticated broadcast revenue -generating corn- RFP 04- 85 -04. Request CHAPMAN ASSOCIATES' puler software, requires temporary services of systems of cable television service. The City of Keene, nationwide mergers it acquisitions administrative manager with practical experience on New Hampshire, will accept written proposals the Enterprise II system or equivalent computer soft- for provision of cable television services within ware system. Position will be available January '85 PM, Friday, February 1, 1985, through June '85 only and minimum of 6 months' exper- the city until 5:00 ience on the Enterprise system (or equivalent) manda- in the purchasing office, second floor, City Hall, tory Successful candidate will be college graduate, 3 Washington Street, Keene, NH 03431. The 10 TV + 2 VHF TVs + 4 UHF TVs will have trained users of similar system. will have ex- city has been served with cable TV since 1955 UHF CPs perience in demonstration and use of system within live 100,000 watts covers central MS. Seller will currently Group W Westinghouse is owner billing at rate of $720.000 annually broadcast sales environment. Salary $2,350 per and guarantee for $2.1 million. Terms. month. If you have the necessary qualifications. send of existing system within the city under a non- runs 1991. FM CP. SW AL. Only station in county of 16,000. resume immediately to Bill Boyce, Like President. Op- exclusive city franchise which until $15,000. erations. Enterprise Systems Group, Inc. Suite 1006. The city is interested in receiving proposals Daytimer. Chattanooga area. Real estate. Madison Ave_ 575 New 'kirk. NY 10022. from any and all interested parties that would $12,000 down. Some payments traded out. FMtt: AL in quality and .CA,GA.IL,MI.MS,NM.PR,TN,TX,V4. improve basic services (both BUSINESS BROKER ASSOCIATES number of channels), as well as provide addi- 615-756-7635 - 24 HRS. tional pay services not currently available while covering at least the same area currently being served. The City of Keene is a city of 22,000 Radio Programing population located in Cheshire County in the southwest corner of New Hampshire. Cable TEXAS penetration of the existing franchise in the city Absentee owner. for immediate sale. Class A FM. Al- is about 88 %. Under the existing franchise, the most new leased facilities. Major network affiliated. Per- Lum fectly located in fast -growing, small. west central Texas and Abner fee of 3 %. The city charges a franchise current city Booming markets, oil, ranching, industry, interstate Are Back system has 12 channels of basic service. highway lakes, junior colleges. Experienced operator ..piling up profits Copies of the request for proposal may be ob- could earn payout in very few years. See 8 you will buy Only $375K or best cash offer. 817 -265 -7771. for sponsors and stations. tained at the City Purchasing Office, 3 Washing- 15- minute programs from ton Street, Keene NH 03431, 603-352 -1013. the golden age of radio. wet PROGRAM DISTRIBUTORS 401 South Main 1 Jonesboro. Arkansas 72401 501/972 -5884 COLORADO RESORT Class A FM - $1 million. Call Bob Stations Employment Service For Sale Richmond, 303 -292 -3339; 303-758 -5938; 3941 Nassau Cir. W, Englewood, CO 80110. WE PLACE BOB KIMEL'S TV and Video Engineers NEW ENGLAND MEDIA, INC. COAST TO COAST IAlI Levels, But Not Operators] IF YOUR NEW YEAR'S RESOLUTION ALL FEES PAID BY EMPLOYERS Is to buy your first radio station in 1985 or to Phone /Resume add to your holdings, you should be on our mailn list Write or call. 8 DRISCOLL DR. ST. ALBANS, VT. 05478 MERRY KEY SYSTEMS 802- 524.5963 Westminster Road OR GEORGE WILDEa 207 947 6087 Wilkes- Barre, PA 18702 CHRISTMAS! Phone Alan Kornish at SUNBELT POWERHOUSE (717) 655 -1458 WITH REAL ESTATE j - q/12/I2i Yl C. Don't miss this one of a kind opportunity Ideal for group ZMEDIA BROKE" CONSVLYANTs owner. Powerful, clear channel, non -directional, great SENSING SINCE 1053 10,000 RADIO - TV JOBS dial position AM. well established in USAS fastest The most complete 8 current radio/TV lob publication growth market. Primary coverage to approximately 30 16255 \rentura Boulevard, Suite 219 Rich market published in America. Beware of imitators! Year after counties with income of about $9 billion. Encino, California 91436 year, thousands of broadcasters find employment for agriculture, oil. industry. Farm director member of through us. Up to 98% of nationwide openings pub- N.A.F.B. Absentee- owned. Only $595,000, cash or Area Code 213 988-3201 lished weekly over 10.000 yearly All market sizes, all terms. Write Box B -44. formats. Openings for DJ's. salespeople. news, production. 1 wk. computer list, $6. Special bonus: 6 consecutive wks. only $14.95 - you save $21! AMERI- CAN RADIO JOB MARKET, 6215 Don Gaspar, Las Vegas, NV 89108. Money back guarantee! SPECIAL NOTICE: Wanted To Buy Stations ALTERED DEADLINE SCHEDULE The following dates -will serve as classified advertising deadlines for the issues specified. REMINDER: There will be no issue published Monday, LOOKING TO BUY Dec. 24, 1984. Northeast/Southeast FM or AM /FM. All correspondence treated with to- Wednesday Dec 19, 1984, will be the deadline for the Dec. 31 issue. tal confidence. Douglas Tanger, WEDNESDAY, DEC. 26, 1984, will be the deadline for the Jan. 7, 1985 617- 267 -0123. issue. MONDAY, JAN.7, 1985, will be the deadline for the Jan. 14 issue.

Broadcasting Dec 17 1984 4n4 For Sale Stations Continued

CHAPMAN ASSOCIATES® H.B. La Rue Media Broker nationwide mergers & acquisitions RADIO-TV-CATV-APPRAISALS West Coast: 44 Montgomery St., 5th Location Size ryPe Price Terms Contact Phone Floor, San Francisco, CA 94104. 415- GA Med AM/FM $1250K Cash Brian Cobb (202) 822 -8913 434 -1750. CO Med AM/FM $1200K $240K Elliot Evers (415) 387 -0397 Atlanta Office: 6600 Powers Ferry Rd., WY FM $950K $150K Greg Merrill (801) 753 -8090 Sm Suite 205, Atlanta, GA 30339.404 -956- FL Sub FM $750K $750K Bill Cate (904) 893 -6471 W. VP. CA Sm FM $650K $200K Jim Mergen (818) 366 -2554 0673. Harold Gore, TX Med FM $550K $150K Bill Whitley (214) 680 -2807 East Coast: 500 E. 77th St., Suite 1909, AZ Sm AM/FM $525K $95K David LaFrance (303) 534 -3040 New York, NY 10021. 212 -288 -0737. IL Sm AM $525K $175K Burt Sherwood (312) 272 -4970 GA Sm AM/FM $500K $100K Ernie Pearce (615) 373-8315 RI Med AM 5372K Terms Ron Hickman (401) 423-1271 For information on these and our other availabilities, or to discuss selling your property, contact Dave Sweeney. General Manager. Chapman Associates Inc., 1835 Savoy Dr., Suite 206 Atlanta, GA 30341.404-458 9226.

Radio /TV Brokers specializing in R.A.Marsball &Co. Western Properties. Seattle: 12061283 -2656 ' / Media Investment Analysts & Brokers William L Simpson r San Francisco: (415)441 -3377 Bob Marshall, President Chester Coleman AM /FM in exceptional San Diego: (619)728 -8018 Outstanding Southeastern situation Ibcated Charles R. Kinney university market with strong industrial growth. Price of BROADCAST PROPERTIES WEST, Inc. $1,200,000 is slightly over twice gross. Liberal terms available 221 First Avenue West /Seattle, WA 98119 from seller.

5088 Pineland Mall Office Center. Hilton Head Island. South Carolina 29928 803681 -5252

809 Corey Creek . El Paso. Texas 79912 915.581.1038

A -NIMI/.I ,a

TV THE HOLT CORPORATION CP this NE MJR UHF NV SM VHF CP CP UT SM VHF publication is CP WI MED UHF CP WA MED UHF FLORIDA LPN available in SC MED UHF CP TV PROFITABLE FL SM UHF CP microform KY SM UHF ME SM UHF CP FULLTIME FM YYt 9UlGl--9 IL MET A 'mta -7d@il SBELT MJR C OF muiINIO" Wil17_G "MUSIC - AM smarm' - i.1$ 2 MIL MO SBELT MJR 50KW $1 MINIO AL SM DAY $185K YOUR LIFE" OGtaY. Bill Kitchen / Dan Dunnigan $800,000 (404)324 -1271 TERMS Please send me additional information. . Quality Media University Microfilms -Corporation Westgate Mall o Bethlehem. Pa. 18017 International 215 -865 -3775 300 North Zeeb Road Dept. P.R. Ann Arbor, MI 48106 U.S.A. 18 Bedford Row Dan Hayslett Dept. P.R. London, WC1 R 4EJ 6 Aarti:,tC, üK. 901/767-7980 England MILTON Q. FORD & ASSOCIATES MEDIA BROKERS -APPRAISERS Name RADIO, TV, and CATV Institution "Specializing In Sunbelt Broadcast Properties" 214 691 -2076 Street 5050 Poplar -.Swte 1135 Memphis.Tn. 38157 0509 Berry Knoll Dr.. Dallas 75230 City State Zip

Broadcasting Dec 17 1984 For Sale Stations Continued

MAJOR MARKET SOUTHERN CITY Full time AM. State of the art. Your chance SPECIAL NOTICE: at the big time for only $775,000. Terms. $400,000 down, brokers welcome. Box ALTERED DEADLINE SCHEDULE B -79. The following dates will serve as classified advertising deadlines for the issues specified. REMINDER: There will be no issue published Monday, Dec. 24, 1984. 24 -HOUR Wednesday Dec 19, 1984, will be the deadline for the Dec. 31 issue. 3000 -WATT FM WEDNESDAY, DEC. 26, 1984, will be the deadline for the Jan. 7, 1985 Covers fast -growing southern NJ. $250,000. Frank béntresca International, 3146 Bristol Rd.. issue. Warrington, PA 18976; 215 -345- 4747 24 hrs. MONDAY, JAN.7, 1985, will be the deadline for the Jan. 14 issue.

CLASS C FM CP

Ready to build now AU engmeerng done. 1000 tt lower IS antenna on sole. tower footings in. anchor steel set Studlonransmlder bldgs Owned. Strobes & stud* equipment ordered, immediately THIS PUBLICATION IS AVAILABLE IN MICROFORM iva,lable Excellent small NW Kansas market. Will sell all. lake University Microfilms International Partner, manager, will Casb to tnlsll Conslrucllon. Brokers protect. to Paul Ballon, 60 W atn St St Paul. MN 55102 300 Zeeb Road, Dept. PR., Ann Arbor. MI 48106

BROADCASTING'S CLASSIFIED RATES All orders to place classified ads & all correspon- Advertisers using Blind Box numbers cannot re- dence pertaining to this section should be sent to: quest audio tapes, video tapes, transcriptions, BROADCASTING, Classified Department, 1735 films, or VTRs to be forwarded to BROADCAST- DeSales St., N.W., Washington, DC 20036. ING Blind Box numbers. Audio tapes, video tapes, transcriptions, films & VTRs are not forwar- Payable in advance. Check or money order. Full dable, & are returned to the sender. & correct payment MUST accompany ALL orders. Publisher reserves the right to alter classified copy to conform with the provisions of Title VII of When placing the an ad, indicate EXACT cate- the Civil Rights Act of 1964, as amended. Publish- gory desired: Television, Radio, Cable or Allied er reserves the right to abbreviate, alter, or reject Wanted; Fields; Help Wanted or Situations Man- any copy agement, Sales, News, etc. If this information is omitted, we will determine the appropriate category according to the copy. NO make goods will Rates: Classified listings (non -display). Per issue: be run if all information is not included. Help Wanted: 850 per word, $15 weekly minimum. Situations Wanted (personal ads): 500 per word, All The publisher is not responsible for errors in print- $7.50 weekly minimum. other classifications: word, minimum. ing due to illegible copy -all copy must be clearly 950 per $15 weekly Blind Box typed or printed. Any and all errors must be re- numbers: $3 per issue. ported to the classified advertising department within 7 days of publication date. No credits or Rates: Classified display (minimum 1 inch, up- make goods will be made on errors which do not ward in half -inch increments), per issue: Situa- materially affect the advertisement. tions Wanted: $40 per inch. All other classifications: $70 per inch. For Sale Stations, Wanted To Deadline is Monday for the following Monday's Buy Stations, & Public Notice advertising require issue. Orders, changes and /or cancellations must display space. Agency commission only on dis- be submitted in writing. (NO telephone orders, play space. changes and /or cancellations will be accepted.) Word count: Count each abbreviation, initial, single Replies to ads with Blind Box numbers should be figure or group of figures or letters as one word addressed to: (Box number), c/o BROADCAST- each. Symbols such as 35mm, COD, PD, etc., ING, 1735 DeSales St., N.W., Washington, DC count as one word each. Phone number with area 20036. code or zip code counts as one word each.

Broadcasting Dec 17 1984 123 àtes &

lif., as director of operations. Beverly Beaudoin, VP, management supervisor, Ogilvy & Mather Direct, New York, Media Randy Rundle, program director, WZOE -AM- joins N W Ayer Direct there as managing di- FM Princeton, Ill., joins WSWT(FM) Peoria, rector. William McElveen, VP Ill., as operations manager, succeeding Tim and general manager, White, named production director of co- Douglas Darfield, special projects manager, WNOK -AM -FM Colum- owned WLRUAM) (see "Programing," below). Seltel, New York, named research director. bia, S.C., named Marilyn from Wells, Zvi Doron, VP, planning and business devel- Schienberg, Rich, Green, president of parent, opment, Group W Satellite Communications, Los Angeles, joins Seltel there as ac- Audubon Broadcast- count executive. New York, named VP, international projects, ing, which also owns co-owned Westinghouse Broadcasting and Larry Haggett, from Procter & Gamble, joins WBBB(AM) -WPCM(FM) Cable there. Campbell -Ewald Co., Detroit, as VP, direc- Burlington, N.C., and tor of broadcast administration. has license for 100,000 watt FM sta- Marketing Rick Browning, from Doyle Dane Bernbach, tion in Port Royal, New York, joins Geer, DuBois there as art McElveen S.C. director. Named senior VP's, Benton & Bowles, New Gary Fries, VP and general manager, York: Henry Bernstein, group research direc- Anne Fredericks, copy supervisor, Marshall KQEO(AM)- KZZX(FM) Albuquerque, N.M., tor; Charlotte Rosenblatt, director of broad- Field & Co., Chicago, joins BBBO there as named senior VP for parent, Sunbelt Com- cast production; Carmon Johnston, executive copywriter. munications. He assumes additional duties as television producer, and Sheldon Platt, ex- MeaIifer Lew, network coordinator, The general manager of KVOR(AM) -KSPZ(FM) ecutive producer. Bloom Agency, New York, named national Colorado Springs. Mary Anne Malley, media planner, Ogilvy & broadcast buyer. Appointments, ABC Radio: Jeff iumper, Mather Direct, New York, joins J. Walter Robed Silva, account executive, Blair Televi- vice president and general manager, KSRR(FM) Thompson there in same capacity. sion, Detroit, named sales manager of Detroit Houston, to same position at WLS -AM -FM Chi- Named to U.S. board of directors, Ogilvy & office. John Rafferty, account executive, CBS cago, replacing John Gehron, who becomes Mather, Chicago: Ron Hawkins, senior VP, Network Sales, New York, joins Blair Televi- operations director for stations, concentrating group creative director; John Maruskin, sen- sion there as manager, ABC red team. on programing. Succeeding Trumper at ior VP, management supervisor; Ian Miller, KSRR(FM) is John Cravens, general sales man- Chuck director corporate senior VP, management supervisor; Tom Bell, Crossno, of sales, ager, WABC(AM) New York. Learfield VP, associate media director; Bill Clarkson, Communications, Jefferson City, national manager, Named VP's, American Television and Corn - VP, executive producer, and Bob Gustaf son, Mo., named sales responsible advertising sales news munications, Denver: Donald Carroll, presi- VP account supervisor. for national for dent, oceanic division, Honolulu; Dean Eric- and farm divisions. John Fabian and Michael Rich, account ex- son, director of new business development; Wendy media director, ecutives, McGavren Guild Radio, New York, Marquardt, Wyse Ad- Panayes Gatseos, director of consumer re- vertising, named VP's, sales. Cleveland, joins Kelly, Scott & search, and Thomas Rackerby, president, San Madison, Chicago, in same capacity. Diego division. Beverly O'Malley, director of electronic me- Todd Abrams and James Palumbo, VP, ac- Robed Wiegand, general manager, WPEC -TV count supervisors, D'Arcy MacManus Ma- West Palm Beach, Fla., named executive VP. sius, St. Louis, named account group super- Michael Corken, VP and general manager, visors. WDSU -TV New Orleans, joins WTHR(TV) In- Margaret O'Hagan, from Adam Young, Chi- dianapolis as general manager. cago, joins Katz Television Continental there Steven Newcombe, general manager, Park as account executive, silver sales team. Broadcasting's WTVR -AM -FM Richmond, Va., Eddie Hopps, art director, WMKW -TV Mem- joins co -owned KWJJ(AM) -KJIB(FM) Portland, phis, joins Merritt Mosby Advertising there Ore., in same capacity. as assistant art director. Thomas Kenney, VP and general manager of Nancy Coney, from Ketchum Advertising, KHOU -Tv Houston, joins wRoc -Tv Rochester, O'Malley Sotiriou Pittsburgh, joins Hallmark Advertising there N.Y., as VP and general manager. as media buyer., dia, and Samuel Sotiriou, director of media Robert Berger, station manager, KUAM -AM- research, Dancer Fitzgerald Sample, New Elena Valdez, recent graduate, Emporia FM-TV Agana, Guam, named general man- York, named senior VP's. (Kan.) State University, joins Associated Ad- ager. vertising, Wichita, Kan., as media planner. Mel Stevens, associate media director, Need- Dale Parker, Eastern sales manager, NBC TV ham, Harper & Steers, Chicago, named VP. Dexter Williams, from National Medical Care spot sales, joins WFSL -TV Lansing, Mich., as Inc., Boston, joins Quinn & Johnson/BBDO Carol Hawkins, VP and management supervi- VP and general manager, effective Jan. 14. there as assistant controller. sor, Stone & Adler, New York, named VP and Randall Rahe, acting general manager, WCOL- general manager. Gayle Garrett, national sales manager, WNOL- (AM)-WXGT(FM) Columbus, Ohio, named VP TV New Orleans, joins KEKR -TV Kansas City, Michelle Shotts, VP, BBDO, New York, and general manager of stations. Mo., as VP, general sales manager. Ed Perl, named manager of media development. Fran- Terrell Metheny Jr., general manager, local sales manager, WNOL -TV, joins KEKR -TV ces Croke, assistant network buyer, BBDO, Wyoming, as sales manager. KUUY(AM) -KKAZ(FM) Cheyenne, named network buyer. Media planners named KAAY(AM) -KLPQ(FM) Rock, Ark., joins Little media supervisors, BBDO, New York: John Joe Ahern, station manager, wLS -Tv Chicago, as general manager. Camilleri, Peter Harrington and Donna White. named general sales manager. Mark Melchin, controller, KOAX(FM) Dallas, Julia Pirog, assistant network buyer, to net- Jay Adair, West Coast manager, defunct joins KFYI(AM) (formerly KDIA) Oakland, Ca- work buyer. Broadcast Week, joins KFYI(AM) Oakland, Ca-

Broadcasting Dec 17 1984 124 1if., as sales manager. Regroup. Media Systems Inc., Harlingen, Tex. -based radio group operator, has established John Dawson, national -regional sales man- Tichenor Spanish Media Group. New unit is composed of four owned Spanish-language ager, WBRC -TV Birmingham, Ala., joins properties: KCOR(AM) San Antonio; KLAT(AM) Houston; KGBT(AM) Harlingen, and KUNO(AM) Corpus WKRC -TV Cincinnati as local sales manager. Christi, all Texas. Nathan Safir, vice president and general manager, KCOR, is president of Momi Chang, account executive, KOVR(TV) group; Richard Castillo, general manager, KLAT, is executive vice president, and Sam Murray, Sacramento, Calif., named San Francisco vice president and station manager, KCOR, is senior vice president in charge of sales develop- sales manager. ment and promotions. Other appointments include Tony Solis, vice president and general Jeff Hy, account executive, WGRQ(FM) Buffa- manager, KGBT, and Luis Munoz, vice president and general manager, KUNO, as group vice lo, N.Y., named local sales manager. presidents. Larry Scott, account executive, WMJI(FM) Patrasso, marketing direc- tive, Western region Cleveland, named regional sales manager. Cynthia creative tor, Donahue, Multimedia Entertainment, Susan Weissinger, talent coordinator, The Kenneth Glover, general sales manager, Chicago, joins Dillon Smith Communica- Nashville Network, Nashville, named talent WLOS -TV Asheville, N.C., joins WHNS(TV) tions, television program production firm department manager. there as regional marketing manager. there, as VP and executive producer. Scott Morris, attorney, communications Jim Ashbery, coordinator, news department, Stephen Schenkel, independent producer and group, Viacom, New York, named senior at- wxFL(TV) Tampa-St. Petersburg, Fla., named serial consultant to ABC-TV, joins NBC -TV, torney, law department. research director. New York, as executive producer, Another Jerry Nelson, from Cabledata, Indianapolis, World. James Zerwekh, operations manager and program director, WEEK-TV Peoria, joins Gill Management Services, San Jose, Peter Affe, VP and general manager, New Ill., joins Calif., as regional sales manager. England Sports Network, Boston, regional KMSP -TV Minneapolis as program director. Sandy Dawson, from KMET(FM) Los Angeles, pay cable channel, joins LBS Communica- Tim White, operations manager, WSWT(FM) York, as VP, relations. joins KOA(AM) Denver as account executive. tions, New affiliate Peoria, Ill., named production director of co- owned wtRL(AM) there. Rita Graber, from KAIR(AM) -KJYK(FM) Tucson, Wafter Kalb, VP, business affairs, Metrome- dia's K FVfrv) Los Angeles, named execu- Ariz., and Mark Foreman, from KZAZ(TV) Lisa Revere, from KEKR -TV Kansas City, tive-in- charge of new cable television ven- Meson, join KGUN -TV there as account execu- Mo., named production manager. tives. ture, initial offering of which will be exclusive package of Los Angeles Dodgers Phil Wright, producer-director, KIEM -TV Eure- Kayte Deevy, from WWWE(AM)-WDOK(FM) home baseball games. ka, Calif., named production manager. Cleveland, joins WCLR(FM) Skokie, Ill., as from Box Office, New account executive. Sue Steinberg, Home Steven Lowe, director of television oper- York, joins RAC Video Productions there as Steven Lessman, from WMAQ(AM) Chicago, ations and production, KSL -TV, named head of director of program production. department in conjunction with retirement joins WFLD -TV there as account executive. of Debbie Grant, account executive, Telepic- VP and programing director, Scott Clawson. tures Corp., Los Angeles, joins Embassy David Manookin, television operations super- Telecommunications there as account execu- visor, to director of program scheduling and Programing

John Barrett, Midwest division sales manager, Metromedia Producers, Chicago, joins Tribune Entertainment Co. there as Midwest Broadcastingm division sales manager. 1 735 DeSales Street, N.W., Washington, D.C. Douglas Roth, research director, Columbia 20036 -4480 Pictures Television, Los Angeles, named di- Please send ... (Check appropriate box) rector, TV research, syndication and network. Broadcasting Magazine Rob Norton, operations manager, KRNA(FM) u 2 1 Iowa City, Iowa, assumes additional duties as 3 years $160 years $115 year $60 program director. J.D. Michaels, air personal- (Canadian and international subscribers add $20 per year) ity, assumes additional duties as music director. Broadcastingig Cablecasting Yearbook 1984 Ralston Coffin Jr., The complete guide to radio, television, cable and satellite facts president and chief op- and figures -$80 (if payment with drder $70). Billable orders erating officer, Agro must be accompanied by business card, company letterhead or International, multina- purchase order. Off press April 1984. tional food products company, joins CBS/ Name Fox Video, New York, Payment enclosed as president, interna- Company Bill me tional division. Debra Gonsher, executive Address Home? Yes No producer, original productions, CBS /Fox City State Zip Coffin Video, New York, named director of production. Type of Business Title /Position Haidee Granger, VP, executive producer, Signature Are you in cable TV operations Yes Magazine Group, Time Inc., New York, joins (required) _ No CBS /Broadcast Group Worldwide Enter- I I prises there as VP, production and acquisi- ` I tions. I For renewal or address change I place most recent label here Cheryl Morrison, manager of marketing services, TVOntario, Ontario -based producer I J..- N. I and vendor of educational television pro- The to read when there's time to read only one. graming, named director of marketing. one

Broadcasting Dec 17 1984 125 tion, O &TS; Warren Allgyer, director of spe- New posts. Senate Commerce Committee chief of staff and chief counsel Gerald Kovach is cial projects, engineering, O &TS, to manag- joining MCI, Washington, as senior vice president of regulatory and public policy. Allen ing director, systems engineering, O &TS, Moore, legislative director to Senator John Danforth (R -Mo.), succeeds Kovach with the title and Paul De'ak, manager, production admin- of staff director. Moore is taking the post under Danforth, who assumes chairmanship Jan 3 istration and control, NBC Sports, to man- when new Congress convenes. ager, broadcast technical training, O &TS. David Aylward, staff director and chief counsel on the House Telecommunications Subcom- Kevin "K.M." Richards, air personality, KAAP- mittee, will resign that post for "personal reasons" after the start of the new Congress. Aylward (AM)-KKBZ-FM Santa Paula, Calif., named has not made definite plans. Cary Caton, who is married to Aylward, is also leaving her post chief operator, responsible for station's engi- as administrative assistant to Subcommittee Chairman Tim Wirth (D- Colo.). William Diefen- neering and compliance with FCC rules. derfer. managing partner of the Washington office of McNair Glenn Konduros Corley Single- Porter tary & Dibble and former chief counsel on the Senate Commerce Committee, was Rick May, sales representative, New Quad named chief of staff of the Senate Finance Committee, effective in January Systems, Portland, Ore., joins Uniden Satel- lite Technology Inc., Huntington Beach, Ca- lif., as regional sales manager. on -air operations. James Phillips, news director, WBSM(AM) Tom Bender, program and operations director, New Bedford, Mass., joins Local Cable News, Promotion and PR KRQX(AM) Dallas, joins KOA -AM -FM Denver Colony Communications' Greater Fall River as program director. and Whaling City, both Massachusetts, cable television systems, as news director. Peter Grad, senior VP, development, 20th Ed Jones, program manager, WDVM -TV Century Fox, Los Angeles, named to newly Washington, leaves to become minister. Appointments, news department, wwVT(rv) created position of executive VP, creative af- While at station he created Morning Break, Tampa -St. Petersburg, Fla.: Mark Gould, pro- fairs. Music Video Connection, Capital Edition, ducer, to executive producer; Colleen Hardin, secretary to VP, event plan- Sneakers and In Our Lives. weekend producer, to 11 p.m. producer; Mike Elizabeth Foster, House, photographer, to weekend producer, ning and executive services, ABC Entertain- Chuck Dees, from WQXY-FM Baton Rouge, and Debbie Sipes Tozian, assignment man- ment, named supervisor, special projects and joins WMLX(AM) Cincinnati as program direc- awards, ABC Public Relations. tor. ager, wxFL(rv) Tampa-St. Petersburg, Fla., to assistant assignment editor. John Burrows, central district director, CBS Thomas Graye, operations manager and pro- Radio, New York, named director, affiliate Key Reilly, from KATU(TV) Portland, Me., gram director, WROK(AM)- WZOK(FM) Rock- relations. joins KNDO(TV) Wash., as 11 p.m. ford, WLTE(FM) Yakima, Ill., joins Minneapolis -St. Jim Hayek, from WCIX -TV Miami, joins Paul as program anchor. director. WPLG(TV) there as design manager. Reece Stein, outdoors editor, KUTV(TV) Salt Debra DiMaio, associate producer, A.M. Chi- Lake City, named executive sports producer. cago, WLS -TV Chicago, named producer. Christine Tardio, assistant producer, Good Rehema Ellis, anchor-reporter, KDKA -Tv Allied Fields Morning America, New York, joins WIS -TV, Pittsburgh, joins wNEV -TV Boston as reporter. Larry Wexler, vice president and general man- succeeding Dimaio. ager, WPEN(AM)- WMGK(FM) Philadelphia, was David Gordon, from KNRY(AM) Monterey, Ca- Ad- Warren Wright, assistant network program lif., joins KFBK(AM) Sacramento, Calif., as named new chairman of Arbitron Radio visory Edward Gillen, manager, Nebraska ETV Network, joins non- reporter. Scott Shafer, from KSAN -FM San Council, succeeding president and general manager, WFBG -AM -FM commercial KWSU -TV Pullman, Wash., as di- Francisco, joins KFBK(AM) as afternoon news rector of television programing. anchor. Altoona, Pa. James D. Asher Jr., president and general Randy Meeker, producer, wrx-r rv) Jackson- Susan Austin, reporter-anchor, WOC -TV Dav- manager, WJDA(AM) Mass., named to ville, Fla., joins 17 Productions, subsidiary enport, Iowa, joins KMSP -TV Minneapolis as Quincy, National Association of Broadcasters radio of WJKS -TV there, as production manager. reporter. Gary Feblowitz, from KSTP -ry Min- board to finish term vacated by Dick Rako- Judith Kuriansky, clinical psychologist and neapolis, joins KMSP -TV as news photographer. van, formerly of Outlet Broadcasting, Provi- air personality, WABC(AM) New York, joins dence, R.I. WOR(AM) there as air personality, 7 p.m. to 10 Donald Williams, from WTHR -TV Indianapo- Massa, music editor, Voice of Amer- p.m. slot. lis, joins WIZ-TV Baltimore as reporter. Judith ica, Washington, named director of music. Kim Amidon, from KHJ(AM) Los Angeles, Robb Westaby, air personality, WOWO(AM) Moore, partner, firm of Moore, Ber- joins co -owned KRTH(FM) there as air person- Fort Wayne, Ind., joins WMBD(AM) Peoria, Earle law ality. Ill.. in same capacity. son, Lifflander & Mewhinney, New York, will receive second annual Everett C. Parker Mike Tsolinas, from KTBC -ry Austin, Tex., Public Interest Telecommunications award News and Public Affairs joins WJBK -TV Detroit as morning and noon from Telecommunications Research and Ac- weather anchor. tion Center, Washington. Award is given to "person whose work has embodied the princi- Appointments, NBC News: Jim Lee, White Ken Boles, news director, WLNE-TV Provi- ples and values of the public interest in tele- House producer, Washington, to producer, dence, R.I., joins WBBM -TV Chicago as ex- Denver bureau; Jim Connor, campaign field ecutive producer, news. communications." producer, Washington, succeeds Lee, and Thomas Hardy, from Corporation for Public Don Critchfield, campaign field producer, Broadcasting, Washington, joins National Washington, to producer, special projects. Technology Tèlecommunications and Information Ad- ministration there as program officer, public John Wheeling, news director, WEEI(AM) Bos- telecommunications facilities program. ton, joins KFYI(AM) Oakland, Calif., in same Appointments, NBC, New York: Gloria Car- capacity. bone, from Grass Valley Group, to manager, purchases, electrical, Operations & Technical Don Colson, from KENS -TV and WOAI(AM), Services; Tina Watson, from Bloomingdales, Deaths both San Antonio, Tex., joins WABI -TV Ban- New York, to manager, distribution, O &TS; R. LeRoy Lastinger, 64, among founders of gor, Me., as news director and anchor. Susan Schwartz, senior commitment coor- noncommercial WEDU(TV) Tampa, Fla., and dinator, NBC -TV, to manager, commitment president of station until his retirement in Charlie Levy, on- camera meteorologist and analysis; John Pauley, director, plant oper- 1982, died of cancer Dec. 3 in Tampa. He assistant team leader, evening shift, The ations, materials, O &TS, to director, con- was former board member of Southern Edu- Weather Channel, Atlanta, named team lead- struction engineering O &TS; Joseph Reda, cational Communications Association. Sur- er. Chris Edwards, on- camera meteorologist, director, construction engineering, news, vivors include his wife, Doris, son and evening shift, succeeds Levy. NBC, to director, special technical construc- daughter.

Broadcasting Dec 17 1984 126 ìft H istater

Stay west, Derrick, now head of Omni Cable in New Jersey, getting the nod. He still didn't want young man to leave the West Coast, and Viacom, based in New York, wanted a centralized corporate John Goddard was born and raised in the structure with all of its divisions based at West, a region closely identified with pio- company headquarters. When the third offer neers and an entrepreneurial spirit. It seems carne in 1980, the mountain finally came to only fitting then that the Viacom Cable Mohammed. Goddard remained steadfast in president and chief executive officer would his position not to move east and this time take a different tack in his pursuit of a career was able to convince his Viacom superiors in cable television. that the cable division could be run from the While many cable executives establish Bay Area (specifically, Pleasanton, Calif.). themselves in the field before launching ven- Nevertheless, he does spend quite a bit of tures of their own (ATC's Monroe Rifkin and time in New York-about one week in Group W Cable's William Bresnan are two four -not only to report on the cable divi- prominent examples), Goddard chose the sion's activities, but also to participate as a opposite strategy. With three partners, he member of the board of the parent company, built and operated two cable systems near Viacom International. San Francisco while still in graduate school Viacom's cable division has grown con- at the University of California, Berkeley. It siderably since the spin -off from CBS, when was only after receiving his MBA in finance it had about 100,000 subscribers. The com- in 1966 that Goddard hung up his entrepre- pany is now the 10th largest MSO, with neurial spurs in favor of a more traditional about 775,000 subscribers, and has expand- career in cable. ed into such markets as Seattle, Marin coun- Goddard had good reason for a precocious ty, Calif.; Long Island, N.Y.; Nashville, and interest in the medium. He was exposed at a the suburbs of Milwaukee and Cleveland. tender age to the then- infant and primarily JOHN WESLEY GODDARD -President and chief Where does Goddard expect to take the com- reception- oriented cable television business. executive officer, Viacom Cable; b. May 4, pany in the near term? "Primarily we are His father, Fred Goddard, was a partner in 1941, Aberdeen, Wash.; BS, industrial going to take what we have and develop it," one of the earliest U.S. cable systems - engineering, Stanford University, 1964; MBA, he replies. "We spent a lot of money in fran- launched in 1952 and serving Aberdeen, finance, University of California at Berkeley, chising in the Milwaukee and Cleveland Wash. "I remember seeing the inauguration 1966; assistant manager, Bay Area cable suburbs and we still have a good portion of of Dwight Eisenhower in Aberdeen on one system within Tele -Vue Systems, Dublin, San Francisco to build out. We also have a of the early cable systems," recalls Goddard. Calif., 1966; controller and general manager, lot of communities which have good internal "There was no [broadcast] TV reception Tele -Vue Systems Inc., 1967 -71; vice housing growth in the Bay Area and Pacific from Seattle, which was the closest major president and general manager, 1971 -78, and Northwest where they add three or four market." executive vice president, 1978 -80, Viacom housing units a year. We look to maximize That early exposure soon turned to in- Cable, Pleasanton, Calif.; present position our previous investment through higher rates volvement. During summer vacations while since August 1980: m. Joan Marie McGiff, of penetration, higher pay penetration, and in high school and college, Goddard ac- Sept. 13, 1980; one son (from previous movement into advertising sales." Acquisi- quired field experience doing installation marriage), John Jr., 16. tions will also be considered, he notes, "on a and construction work on the system. By clustered basis to go with what we're cur- that time his direction had been deter - rently operating." mined-it was almost a given that at least his Goddard also sees pay -per -view emerging first career move would be in cable. "Very Tele -Vue Systems, which had initially been as a revenue stream for cable as the universe definitely," acknowledges Goddard. "I had a structured as a closely knit group of limited of addressable cable homes grows. And in lot of exposure to cable both in the field and partnerships, was restructured into a corpor- the interim, he makes the pitch to movie in a family sense at home, and was certainly ation which absorbed the Pinole and Crock- companies that, in response to the growth of encouraged early on to try my hand at it on ett systems owned by Goddard and his part- home video, it would behoove studios to an entrepreneurial basis." ners. At that point he became controller of release their product simultaneously to home Goddard's roots are those of Viacom and Tele -Vue, and assumed general management video suppliers (which now get it first) and extend directly to his entrepreneurial days, responsibilities for half of its California to pay services like HBO and Showtime. when he and his partners built their systems properties. He was 26. Why? "Because with pay TV they are paid serving the San Francisco Bay Area commu- When the company was acquired by CBS on a subscriber basis for their product, nities of Pinole and Crockett. One of his two years later, he became full -time control- whereas with the first -sale doctrine they only partners was Scot Bergren, whose father, ler and a year after the spin -off became vice get paid for the number of tapes they sell." Homer Bergren, was president of Tele -Vue president and general manager for all of Via- As for his time away from the office, God- Systems Inc., the cable MSO purchased in corn's cable properties -in addition to han- dard is an avid water and snow skier, a duck 1969 by CBS Inc., and subsequently spun dling company finances. hunter and a tennis player. off as part of an FCC -required divestiture in Goddard became executive vice president Goddard has overcome some adversity in 1971 (along with the network's syndication in 1978 and president in 1980. Goddard his life. He has been partially deaf since holdings) to become the cable unit of Via- could have become president as early as childhood as a result of a severe case of com International. 1973 had he been willing to move to New mumps. But he shrugs it off as "something After completing his MBA in early 1966, York. He had been offered the post then, but you learn to live with." And he has, quite Goddard went to work for one of Tele -Vue's turned it down, with Douglas Dittrick, now successfully and with characteristic aplomb, systems as assistant manager but remained head of Tribune Cable, accepting the posi- turned the handicap to his advantage -"It active in running the two systems in which tion. He was offered the presidency again in makes me a little more attentive than most. It he had a personal stake. About a year later, 1978, but again turned it down, with Chris makes me a better listener." U

Broadcasting Dec 17 1984 127 H M 1 70igg

FCC has approved $125 -million sale of independent UHF's Kix*(Tv) Dallas -Fort Worth and KTxwiv by KTxH Inc. to Gulf Broadcasting Corporate VP's. The board of directors of the Public Broadcast- (BROADCASTING, May 28), subject to Gulfs divesting itself of its ing Service held elections last week: Six new PBS vice presi- KTXG(FM) Fort Worth and Ia.TR(FNI) Houston within 18 months. Gulf dents were elected at the board's semiannual meeting in Wash- had requested permission to keep FM's under exemption to FCC's ington. The new vice presidents and their departments are: one -to- market rule that permits UHF -radio combinations under Daniel C. Agan, advertising and promotion; Dee Brock, adult certain circumstances. Gulf had argued that combinations would learning service; Barry O. Chase, news and public affairs pro- benefit public in permitting improved operation of all stations. But graming; Amy S. Fleishman, controller; Lance W. Osier, pro- FCC, UHF's noting that both are profitable, said UHF -radio combi- gram administration and information, and Michael B. Soper, nations have generally only been approved when profits from radio development. station were "essential" to viability of unprofitable UHF facility. "Under the circumstances here, we perceive no basis for under- mining the in our local multiple policies embedded ownership graming and administration of USA Network to responsibilities or rules," FCC Henry Rivera to said. Commissioner dissented that top of present first -run and off -network program sales responsibil part of decision approving combined ownership 18 for months. ities. He also joins USA Network's board of directors. Harris add: video distribution duties and takes over network production re Paramount Television Domestic Distribution is releasing into syndi- sponsibilities from Richard H. Frank, president of Paramount Tele cation 37 half-hour, off -network episodes of Bosom Buddies, sitcom vision Group. Frank will concentrate on Paramount's stated desire that ran regularly on ABC -TV between November 1980 and Sep- to expand entertainment and communications interests. Reis: tember 1981, and then sporadically through August 1982. Series and Harris will continue to report to Frank. also had eight episode repeat run on NBC -TV this past summer. Bosom Buddies stars Tom Hanks and Peter Scolari. Former subsequently became well known for roles in theatrical hits, "Splash" U.S. last week was reported to be thinking beyond its expectec and "Bachelor Party." During course of 37 original episodes on withdrawal this month from UNESCO, to establishment of obsery ABC -TV, Bosom Buddies averaged 15.6 rating /25 share. Para- er mission" that would monitor UNESCO meetings and help Wash mount said it was releasing series into syndication as result of ington determine if sufficient reforms have occurred within inter inquiries from station executives and shortage of "quality" half - national organization to warrant U.S.'s return. Person said to be hour comedies in marketplace. Paramount also announced res- White House choice to head commission is Leonard Marks, Wash tructuring and creation of two new senior executive positions ington communications lawyer and former director of USIA, who is within its television group to consolidate domestic distribution, now chairman of board of Foreign Policy Association in New York video and network production divisions into two, rather than Marks said administration officials had discussed post with hin three, divisions that existed previously. W. Randolph Reiss, presi- but that it had not yet been offered. If it is, Marks said, he wil dent of Paramount Television Domestic Distribution, has been accept. President Reagan is expected to announce this week U.S.'. named president of newly formed Domestic Television and Video withdrawal from UNESCO, about one year after Secretary of State Programing Division. Mel Harris, president of Paramount Video, George Shultz said U.S. would leave organization unless organiza has been named president of newly created Network Television tion made changes to deal with U.S. criticisms. U.S. officials sal Production and Video Distribution Division. Reiss adds video pro- changes have been made but that they are inadequate. U.S. ha: expressed concern about waste and inefficiency of organization anti-U.S. bias within secretariat and proposals for press regulator considered to run counter to U.S. free -press traditions. U.S. nov pays 25% of UNESCO budget, or $47 million. President, in an pouncing withdrawal, is expected to report that U.S. will mala that money available to international education and scientific pro grams. o Arbitron and Nielsen November rating books that are starting tc trickle in show NBC has made substantial household ratings gains ii Monday -Sunday prime time periods across board in markets of a] size. With 49 Arbitron markets now computed (ranging in size from top- ranked New York to 154th -ranked Blingor, Me.), NBC improved in 44 markets over November 1983 compared to eight fo CBS and none for ABC, and declined in only five markets com pared to 38 for CBS and 49 for ABC. With 50 Nieslen markets nov computed, NBC increased its ratings in 45 markets versus yea ago, compared to 18 for CBS and one for ABC, while NBC is down in three markets, compared to CBS, which is down in 28, and ABC which has fallen in 48.

Holiday cheer. FCC Chairman Mark Fowler (above) was the FCC Mass Media Bureau has granted application of Americar recipient of this year's Sol Taishoff award presented by the Television of Utah Inc. for new TV on ch. 14 in Salt Lake City. Bureal Washington Area Broadcasters Association at its annual conditioned grant on company's taking "adequate measures tc Christmas party last week (Dec. 14). The award, named after identify and substantially eliminate objectionable interference' BROADCASTING magazine's founder and editor-in- chief, honors that may be caused to land -mobile operations. It also said licensee those outside broadcasting for contributions to the industry. would be responsible for eliminating any objectionable interfer Not pictured is Charles Osgood, CBS News correspondent, who ence to studio -to-transmitter links. Licensee was sole remaininc applicant is received the WABA's Honored Prophet award, which recog- after competitors settled out. American Television subsidiary of Skaggs Telecommunications Service, which nizes broadcasters who got their start in the Washington i area owned by American Stores Co., publicly traded corporation, bases and subsequently have made outstanding contributions to the in Salt Lake City, that owns Alpha Beta and Acme Markets. industry. The WABA's Friend of Broadcasting awards were o given to Joseph A. Pollard, vice president of advertising and public relations, Peoples Drug Stores, and Terry Gans, vice So -called "50.10 plan" -which would reduce MacNeil/Lehrer News. president, advertising and sales promotions, Giant Food. Hour to 50 minutes, with remaining time to be used as "loca window" by noncommercial stations (BROADCASTING, Nov. 5)-ii

Broadcasting Dec 17 1984 128 nder serious consideration," and pending reaction from noncom- play in effort to trap money man. Brown agreed, but not Sutherland ercial system, said Public Broadcasting Service senior vice who is president of Sigma Delta Chi, professional journalism soci- esident of programing, Suzanne Weil, last week. Suggestion to ety and whose paper is part of Gannett chain. Brown said he saw indense PBS's half-hour Nightly Business Report to 10 minutes issue as requiring balancing of "fact three people might die" "journalistic r window has not been taken seriously by its producers at non - against ethics" and decided former was more impor- Immerciai wPST(1v) Miami, according to George Dooley, presi- tant. He also said he had known law enforcement officials involved >nt and chief executive officer of station. He added: "We're sell - for years, and felt "they were straight." But Sutherland was con- g the program in the half -hour format." Al Vecchione, president cerned about maintaining newspaper's credibility. "If we tell our MacNeil/Lehrer- Gannett Productions, which co- produces readers a lie, we'll have lost our effectiveness throughout," he said. ewsHour, said his group "is amenable," and will "go along with "The police shouldn't use the media as part of their investigative hatever stations decide." arm." Ernie Schultz, executive vice president of the Radio- Televi- o sion News Directors Association, agreed. "Cooperation with law enforcement agencies obviously has to have its limits," he said. tome) El Centro, Calif. (ch. 9) has switched network affiliation ef- he expressed view that "presenting by And false information at the ctive March 3, 1985, from ABC to CBS. Station was acquired of law enforcement agencies" is beyond most Inc., request bounds Ihn Smart and family this summer from Esquire subsidiary journalists would regard as permissible "if news media are to (BROADCASTING, June 25). Smart Gulf + Western, for $1.5 million retain any vestige of credibility." WDAM -TV's viewers, however, former chairman of Esquire Inc., textbook publisher. Although station. Brown said 80% of 2,000 callers responding Ariz., supported to sensed to El Centro, KECY serves El Centro, Calif. -Yuma, question posed on air last week, said station had acted properly. hich is 177 ADI market. ABC said loss represents about 5,000 Despite efforts of police and station, plan failed. Money man ap- >useholds in prime time. Affiliation switch leaves ABC out in parently became suspicious and did not come forward to make Ad since El Centro, Calif. -Yuma, Ariz., is two- station market- payment after seeing televised report. other outlet is NBC affiliate KYEL -TV, licensed to Yuma. As BC affiliate ICY has been operating off Pacific Time Zone feed National Association of Broadcasters executive committee is slated hich has put its schedule one hour behind competing icYEL -TV, to review fiscal 1985 -86 budget on Jan. 3 before it is presented to operates under Mountain Time schedule. New arrange - hich TV and radio boards during winter meeting Jan. 14 -18 in Palm calls for KECY to broadcast on Mountain Time. tent Springs, Calif. Executive committee in preliminary examination of budget last week decided to recommend that television members' s required by its DBS construction permit, Comsat's Satellite dues should not be raised. Revision Corp. filed semi -annual report with FCC last week on sta- o Is of its two high -power satellites and its plans for them. Con - Cecil), Coleman (former ABC staff member who filed sexual harass- huction of satellites by RCA Astro-Electronics is progressing on ment suit against ABC Inc., et al [BROADCASTING, May 28] ) has : pedule, it said. First will be delivered by Dec. 20, 1985; second, been ordered by judge in U.S. district court in Washington not to y April 10, 1986, it said. STC has made reservations with NASA discuss case with anyone in news media. Court's action followed or shuttle launches of birds on March 6, 1986, and June 25, 1986, it motion for sanctions by ABC's attorneys. Coleman's attorneys aid. STC dumped its extensive plans for using satellites for six- have filed counter motion to set order aside. hannel pay television service last month when it decided not to terge with United Satellite Communications Inc. Judging from Est week's filing, it has yet to come up with new ones. Group of 22 Westmoreland vs. CBS: week 10. In what some legal experts TC executives, it said, will explore "all available options for the think could be a setback for the case of General William C. fficient use or disposition of the DBS spacecraft, including spe- Westmoreland in his libel suit against CBS, the presiding judge ifically a restructured DBS entry based on an attractive invest - last week ruled that an internal CBS News report that conclud- lent profile for Comsat." ed the network had violated its own news standards in the preparation of the 1982 documentary was inadmissible as evi- BC's Monday Night Football ratings showed no noticeable im- dence. rovement by moving up kick -off time from 9 p.m. to 8 p.m. for Dec. Judge Pierre N. Leval wrote that the report is "largely irrele- game of Los Angeles Raiders vs. Detroit Lions. Game averaged vant to the issues before the jury and consists in great part of 3.1 rating/25 share, sliver under its 16.5 /29 season -to -date aver - opinion and hearsay of varying degrees of remoteness." But 3e for 14 previous games. However, with Call To Glory absent Judge Leval also said that certain, as yet undetermined, "items" night, ABC's Monday ratings showed two - to om schedule that from the report could be submitted. point boost above average. Final Monday Night Foot - uee -share The report- called the Benjamin report, after Burton Benja- ail game is tonight (Dec. 17), which will be last NFL game on ABC a senior producer of CBS News who conducted efore Super Bowl Jan. 20. min, executive an internal investigation in response to allegations the documentary was flawed journalistically-found that the producers letter from William O'Shaughnessy, president of t response to violated 10 CBS News standards, including "an imbalance in WRTN(FM) New Rochelle, N.Y. (BROADCASTING, Dec. 3), 'OX(AM)- presenting two sides of the issue" as well as favoring sympa- epresentative Richard Ottinger (D -N.Y.) said he thought it "outra- sources, film editing and distorting the sequence of inter- eous" that FCC is seeking to hold ABC News "hostage" with fairness thetic octrine complaint filed by CIA. "I, too, hope that the President calls views. would impact on ff (CIA Director William] Casey from this unseemly witch hunt," Asked if the judge's ruling have any the )stinger said. "To infringe upon the media's ability to gather and trial, Westmoreland's attorney, Dan Burt, was quoted as saying, resent information is to deny the American public of its most "Very little, if any." nportant freedom -freedom of speech." According to Judge Leval, the lack of standards cited in the Benjamin report about fairness and impartiality do not apply in libel cases involving public figures. Wrote the judge: "The fair- Nn Dec. 6 wrarerV Hattiesburg, Miss., broadcast report of apparent ness of the broadcast is not at issue in the libel suit. Publishers of local cattleman. General isappearance and possible slaying and reporters do not commit a libel in a public figure case by Manager Cliff Brown not news staff-knew story was ales -but publishing unfair one -sided attacks. The issue in the libel suit is oax, by police to capture alleged money man who had designed or ffered $35,000 to undercover policeman to kill cattleman, Oscar whether the publisher recklessly knowingly published false lack, and possibly two others. Scene presented on station's 10 material.... A publisher who honestly believes in the truth of 'clock news was of Black's pickup truck, abandoned on desolate his accusations (and can point to a nonreckless basis for his ,ad, with gun and blood in cab and Black's cap on ground. Both beliefs) is under no obligation under the libel law to treat the 'sown and editor of Hattiesburg American had been asked to run subject of his accusations fairly or even-handedly." tones on apparent disappearance of Black and to suggest foul

Broadcasting Dec 17 1984 129 COMMITTED TO THE FIRST AMENDMENT & THE FIFTH ESTATE

- I ltorlalso

Innocent bystander opinion, a jury in a federal court in Roanoke, Va., created a new libel standard that could stop all journalism in its tracks. The Some details remain to be arranged, but the FCC's political ac- Roanoke case was not your average libel action. It featured Jerry commodation with the Congress over revisions of its multiple Falwell, head of the Moral Majority, suing Larry Flynt, publisher ownership rules is all but done. The question is whether the FCC, of the execrable Hustler magazine, for featuring Falwell in a in its final vote day after tomorrow, will give away more than it parody of a liquor advertisement. Falwell, in the "ad," was ac- has to. cused of committing incest with his mother and preaching while As the accommodation stood last week, the television owner- drunk. The jury found no libel in the Hustler presentation, which ship limits were delineated by numbers that, for all the outside it deemed too outrageous to be believed, but it gave Falwell world may know, were derived by throwing darts or shooting $200,000 damages for Flynt's "intentional infliction of emotional dice. The numbers bear no relationship to the enormous econom- injury." ic research collected in the long rulemaking that preceded the If the emotional injuries of persons offended by their treatment FCC's first revision of its rules. That evidence justified the aban- in the media are to be subject to the recovery of damages, there donment of artificial restrictions. But then, as was noted here a will be little left to print or broadcast. Flynt has said he would week ago with morose resignation, no one expected the political appeal. With nose held tight, the proprietors of this page hope he deal to make any economic sense. It satisfies Jack Valenti, and wins. that is all that matters. Senator Pete Wilson (R- Calif.), to whom Mark Fowler obedi- ently trotted with the commission's fix -it draft last week, may Over and out now claim a regular table at the Polo Lounge. The new television limits are within the outer boundaries drawn by Hollywood pro- America's growing disenchantment with UNESCO is about to be ducers to hedge the market power of broadcast buyers. As a expressed convincingly with the withdrawl of the $47 million a bonus, the word is all but official that nobody at the FCC intends year that the U.S. has been contributing, about a quarter of the to mention network syndication or financial interest until that UNESCO budget. The disenchantment has been ripening for issue is forgotten. years, since Third World nations, cued by Russia, began voting As broadcasters were grumpily admitting, the deal worked out for UNESCO activities that are at odds with U.S. principles. by Fowler on the Hill was probably as favorable as television Not the least of this country's conflicts with the Russian-Third groups could expect. Radio broadcasters with expansion on their World bloc has been precipitated by the bloc's incessant promo- minds had reason, however, to wonder how their new rules sud- tion of what used to be called the New World Information Order. denly got caught in the sausage grinder. Everybody knew that the The order, which this page has noted should more properly be FCC's original decision to eliminate all numerical limits for tele- called the disinformation order, pretends to champion free access vision station ownership in 1990 had been lost to congressional to news sources and to oppose censorship, but it also says that veto. It was not as widely felt that the similar sunset for radio news media should support the social, political and economic limits was also the target for recall. goals set by governments, that UNESCO should monitor media Every shred of evidence in the FCC proceeding favors the 1990 and that journalists should be licensed, and it displays a bias sunset for radio rules as, if anything, a conservative recognition against advertising and the private ownership of media. Moscow of the radio market as it exists today. The FCC would demonstrate correspondents covering Afghanistan are contemporary models a remnant of the independence originally assigned to it and the of what the New World Information Order has in mind. other so- called independent agencies if on Wednesday it sticks to Of the U.S. withdrawl, which Great Britain has said it may its original sunset for radio rules. emulate, this can be said: About time.

One up, one down Broadcasters who editorialize, which is to say broadcasters who take their calling seriously, will welcome the latest libel ruling from the U.S. Court of Appeals in Washington. The court, as reported in an account appearing elsewhere in this issue, has affirmed the protection afforded by the First Amendment to the presentation of opinion and has clarified ways that courts may distinguish between opinion and fact. Assuming that the appellate decision withstands the review that will be sought before the Supreme Court, which has given the presentation of opinion almost carte blanche protection against libel claims, broadcasters ought to be encouraged to broaden their editorializing. True, broadcasters, unlike editorialists in unregu- lated media, face a fairness doctrine that is still on the FCC's books and still a burdensome administrative appendage to the r, editorializing function. But they enjoy parity with colleagues in _ 14/MT print when it comes to libel protection. That removes at least one reason to refrain from stating opinion on the air. Drawn for BROADCASTING by Jack Schmidt In the same week that the appellate court was removing ambi- "There's nothing wrong with the antenna. It's just needles guities from the application of libel law to the presentation of falling off our Christmas tree."

Broadcasting Dec 17 1984 130 /LO aNuAt. di'41101D 40444

Earl Abrams (ret.) Charles Mohr Ashok Agarwal Ed James (ret.) Christopher Moseley Albert Anderson Sandra Jenkins Jeanne Omohundro John Andre Mark Jeschke Robert Orr David Berlyn Harry Jessell Bruce Fobertson (ret.) Therein Bethea Kwentn Keenan Anthony Sanders Philippe Boucher Doris Kelly David Seyler Todd Bowie Art King (ret.) Harry Slevens June Chauhan Sandy Klausner Matt Stt.mp Rufe Crater (ret.) Claude Kolthoff Randall Sukow Debra DeZarn Marie Leonard Larry Taishoff Susan Dillon Winfield Levi (ret.) Hy lash Vincent Ditingo Wendy Liebmann Tim Thcmetz John Eggerton John Lippman Patricia Vance Joe Esser Maury Long (ret.) Patricia Waldron Rocco Famighetti (ret.) Eleanor Manning (ret.) Don West

Scott Fitzpatrick Kim McAvoy David Whitcombe Geoffrey Foisie Steve McClellan Ruth Windsor

Don Gallo Chris McGirr Len Zeidenberg Kira Greene Iry Miller (ret.) Mark Miller Is next-day delivery giving you Overnightmares?"

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1984 American Am- lino Freight Syit