Project acronym: EuRoB Project title: European Route of Gothic - Historical European Architecture as a common heritage and as a local and regional economic factor Application round: 2 Measure / Priority: Measure 2.3 Enhancing good management of cultural and natural heritage,valuable landscapes and natural resources

Lead Partner: German Association for Housing, Urban and Spatial Development Georgenstr. 21 10117 Berlin,

Summary description of the project: The Region features an impressive cultural heritage of brick Gothic as well as a beautiful and multifaceted natural landscape. From 2002 on, these characteristics have been linked together successfully within the European Route of Brick Gothic (EuRoB) offering well balanced and diversified travel opportunities especially for fastidious visitors. The 22 participating cities and counties of the cultural route EuRoB are shaped by nature and culture, history and traditions. They show an inspiring and unforgettable picture of historic and architectural cross-border commonness in seven Baltic Sea countries.

Partners on the European Route of Brick Gothic are (), Aarhus and Haderslev (), , , , , Lüneburg, the counties of Northwest and Rügen, the World Culture Heritage Cities Lübeck, , (all Germany), Riga () and (), , , Chojna as well as Grudziadz in and Tartu (). The Polish cities Gdansk and Chelmno joined the Route as associated partners.

The aim of the project was to develop and establish a transnational culture tourism route through a network of cities with brick Gothic heritage around the Baltic Sea. The main purpose was to enhance the economic performance of the partners by strengthening the factor tourism with the route. The project aimed at preparing a general marketing strategy to be applied by partners and by the management. Moreover, the development of small projects to market and activate brick Gothic monuments was in focus. In addition the purpose was to strengthen the identification of local population with its significant built heritage.

Achievements of the project: The project has established a network for marketing and further developing the brick Gothic culture route. An official logo, a website, a multilingual folder and a brochure have been created as general information tools for individuals as well as for the tourism industry.

A marketing guideline “Local Marketing Strategies for the Innovative Application of Cultural Heritage” has been elaborated offering general practice-oriented proposals and advice for improving local as well as overall Route marketing. A database including information on the brick Gothic objects, history, tourism infrastructure, events and travel information has been created as well. Pilot investments at the brick Gothic objects have underlined the potential of the cities’ common heritage to be used for tourism development and served as demonstrators of new methods and ideas. A limited number of object plates has contributed to the awareness of the Route and to recognition of brick Gothic heritage on the respective spots by local population and visitors throughout the region. Initial contacts to tourism industry and multipliers have been established and led to organised tourist offers from 2005 on. Quality management workshops have led to an increased quality and service standard in the certified hotel. Economic performance of the hotel has improved in a quantifiable way. Intensive PR work, press articles, radio and TV broadcasts have resulted in large awareness and knowledge about the product and brick Gothic in the Baltic Sea Region. An additional database exceeding the current route offers opportunities to extend its scope in the longer run. The institutionalisation of the route management was not achieved in the project. This is the main focus of the follow-up project EuRoB II. Homepage: www.eurob.org

Duration: 01.06.2002 - 31.10.2004, 29 months Approximate total project budget: 1,110,400.00€ ERDF: 535,950.00€ Norwegian national contribution: 0.00€

List of partners Institution Town Country Contact Telephone / E-Mail German Association for Georgenstr. 21 DE Dr. Hans-Michael 0049-30 20613250 Housing, Urban and Spatial 10117 Berlin Brey [email protected] Development Fed. Office f. Building & Deichmanns Aue 31-37 DE Dr. Wilfried 0049-1888 4012328 Regional Planning on 53179 Bonn Görmar [email protected] behalf of Fed. Ministry (BMVBW) German Foundation for Beite Str. 9 DE Harry Linge 0049 228 9573821 Monument Preservation 14467 Potsdam [email protected] e Ministry for Labour and Schlossstr. 6-8 DE Peter 0049 385-5883842 Construction Mecklenburg 19053 Schulenkorf, [email protected] - Western Susan Toben regierung.de Association for Tourism, Platz der Freundschaft 1 DE Bernd Fischer, 0049 381-4030600/403 Mecklenburg - Western 18059 Rostock Roland Völker [email protected] or Pomerania [email protected] DV - Association for Georgenstr. 21 DE Klaus Nicklitz 0049 30-20641690 Housing, Urban and Spatial 10117 Berlin [email protected] Development ltd County of Baiplanungsamt, Börzower DE Mr Reppenhagen 0049 3881-722281 Northwestmecklenburg Weg 1-3 23936 Grevesmühlen Hanseatic city of Stralsund Der Oberbürgermeister, DE Mr Vellguth, Mr 0049 3831-252108/252 Bauamt, Abt. Planung & Carsten Zillich [email protected] Denkmalpflege, Postfach 21 45 18408 Stralsund Municipality of Bad Der Bürgermeister, DE Hartmut Polzin, 0049 38203-9150 Doberan Mollistr.10 Eva Schürmann 18209 Bad Doberan Hanseatic city of Lübeck Amt für Kultur, Bildung, DE Mr Ulrich 0049 451-1224001 Jugend und Sport, Meyenborg [email protected] Schildstr. 12 23539 Lübeck Hanseatic city of Amt für Wiirtschaft und DE Uta-Maria Kuder, 0049 3834-521231 Greifswald Finanzen, Postfach 31 51 Tilo Kaiser [email protected] 17461 Greifswald e; wirtschaft@greifswa Municipality of Lüneburg Baudezernat, Am DE Dr. Edgar Ring 0049 4131-309499 Ochsenmark [email protected] 21335 Lüneburg e Municipality of Amt für Wirtschaft und DE Mr. Frank Renner 0049 395-5552434 Neubrandenburg Stadtentwicklung, Postfach 11 02 55 17042 Neubrandenburg Administrative District of Amt für Wirtschaft und DE Mr. Kammann / 0049 38388-13321 Rügen Kultur, Gartenstr. 5 Mrs. Dr. Brigite [email protected] 18528 Bergen auf Rügen Thom Hanseatic city of Rostock Hansestadt Rostock, Neuer DE Senatorin Ida 0049 381-3810 Markt Schillen [email protected] 18055 Rostock Hanseatic city of Wismar P.O.B. 12 45 / DE Andreas Nielsen, 0049 3841-2513020 Tourismuszentrale Rosemarie Wilken [email protected] 23952 Wismar Municipality of Grudziadz Urzad Miasta Grudziadza, PL Marek 0048 56-4510351 ul. Ratuszowa 1 Dondelewski, [email protected] or 86300 Grudziadz Bozeslaw Tafelski [email protected] Municipality of Olsztyn Urzad Miasta Olsztyn, pl. PL Barbara [email protected] Jana Pawla II 1 Zalewska, or [email protected] 10101 Olsztyn Barbara Tunska Municipality of Szczecin Miejski Konserwator PL Malgorzata 0048 9142-45654 Zabytkow, pl. Armii Jankowska [email protected] Krajowej 1 70456 Szczecin Municipality of Chojna Fundacja Kosciol Mariacki, PL Wojczeck 0048 91414-1026/-129 ul. Malarska 24, 74125 Konarski, Maciej [email protected] Chojna Plotkowiak Municipality of Aarhus Radhuset, Radhusplatsen 2 DK Thorkild Green 0045 89-402622 8000 Arhus Jensen [email protected] Municipality of Haderslev Radhuset Haderslev, DK Claus Friis Dall 0045 742-22354 Gaskaergade 26-28 [email protected] or 6100 Haderslev [email protected] Municipality of Vilnuis Historian of architecture, LT Audroné +3702-221851 Vilnius Old Town Renewal Kasperaviciene [email protected] oder Agency, Stikliu str. 4 [email protected] 2001 Vilnius Municipality of Riga State Inspection for LV Janis Zilgalvis +371-7326606 Heritage Protection, M. pils [email protected] 19, 1050 Riga Tartu County Tourism SA Tartumaa Turim, EE Ave Jürimäe +372-7441464 Foundation Raekoja Plats 14 [email protected] 51004 Tartu National Heritage Board of Lutsu 16-31, 51006 Tartu EE Ülle Jukk 00372-7441083 [email protected] ; Estonia [email protected] Municipality of Ystad Ystads kommun, SE Inga Hallen; 0046-411-577240 Stadsbyggnadskontoret27 Hakan Nilsson [email protected]; 180 Ystad [email protected]