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PHILIPPINE CABLE TELEVISION ASSOCIATION, INC. CABLE LINE Mar - Apr 2014 • Vol PHILIPPINE CABLE TELEVISION ASSOCIATION, INC. CABLE LINE Mar - Apr 2014 • Vol. 14 Issue 2 HEADLINE | PCTA TOASTS CABLE TV INDUSTRY AT THE 22ND PCTA CONVENTION pAGE 4 INSIDE: PRESIDENT’S REPORT F.Y. 2013 - 2014 PAGE 6 The Official Newsletter of THE PHILIPPINE CABLE TELEVISION ASSOCIATION, INC. Editor’s Note Jose Luis E. Dabao, Editor-in-Chief Greetings! I hope this issue finds you well, with excitement bubbling for what is going to be an eventful PCTA Convention 2014. This year we are taking am in depth look at the threats and opportunities for Cable operators and the themes will center on interconnection. Economies of scale will be best achieved by operators cooperating and investing in technology allowing us to offer broadband, HD and OTT! I invite everyone to attend the technical and management sessions where we intend to explore the options for interconnection from hardware to programming options. These are exciting, turbulent times. Let’s ride the currents together to a bigger and better future!! DISCLAIMER The opinions, views and/or contents expressed in the articles, contributors or paid advertisements of Cable Line are exclusively that of their author or originator, and do not necessarily reflect the position or stand of the PHILIPPINE CABLE TELEVISION ASSOCIATION, INC. CABLE LINE 3 PCTA TOASTS CABLE TV INDUSTRY AT THE 22ND CONVENTION {Anne B. Manalansan} Hundreds of cable television operators from all over the country Executives from content companies and distributors are set gather once again to confer and mark the 22nd edition of the to present their point of view and suggestions on the issue, industry’s longest-running event, the Philippine Cable Television while technology providers will line up solutions that could Association (PCTA) Convention. With the theme, Interconnect! further enhance the cable TV business. The impact of Digital PCTA Convention will take place on April 1-4, 2014 at the SMX Terrestrial TV (DTT) deployment on the pay TV business will also Convention Center in Pasay City. be discussed to provide delegates with insights to effectively position their business for sustainability. The PCTA has invited Secretary Herminio “Sonny” Coloma Jr. of the Presidential Communications Operations The confirmed speakers and resource persons for the Office to be the Keynote Speaker during the Opening Ceremony Management session are the following: on April 2, Wednesday. Sec. Coloma will be joined by special 1. Sen. Ramon Magsaysay Jr. – Chairman, Asian Vision Cable guest Commissioner Gamaliel A. Cordoba of the National Holdings Telecommunications Commission. 2. Deputy Commissioner Carlo Jose Martinez – NTC 3. Mr. John Medeiros – COO, CASBAA The honored guests will also lead the Ribbon-cutting 4. Engr. Alvin N. Blanco – Chief, Broadcast Services Division, Ceremony of the Exhibition, located at Function Rooms 1 and 2 NTC which will follow the formal opening. Forty-one (41) companies 5. Engr. Edgardo V. Cabarios – Director, Regulation Branch, NTC are on board to display their latest content offerings, technology 6. Mr. Cedric Sazon - President, PCTA solutions, and high-technology equipment. This year’s Gold 7. Mr. Allan Dungao – Chairman, PCTA Sponsors are Fox International Channels (FIC), Cable Box Office 8. Mr. Rodrigo A. Montinola – COO, SkyCable Shows and Systems (Cable Boss), Asian Cable Communications, 9. Mr. Frank Miller - Huawei Globe MSO CTO Inc. (ACCION), SES, Al Jazeera Media, and Trinity Broadcasting 10. Atty. Goering George C. Paderanga – Chairman, Misamis Networks (TBN), while the Silver Sponsors include France 24, CATV Network Inc. HBO, Solar Entertainment, Euronews, Channel News Asia, and 11. Mr. Felipe B. Bince Jr. – CFO, Asian Vision Cable Holdings TV5 Monde. 12. Engr. Elpidio M. Paras - President/CEO of Parasat Cable TV Inc. Mr. John Medeiros, Chief Policy Officer of CASBAA, 13. Mr. Jude Turcuato – VP, Territory Head, Philippines, Fox Int’l. will discuss the Philippines and regional pay TV industry as well Channels as foreign investment and the importance of maintaining an 14. Mr. Timothy Bautista – COO, CABLE BOSS open market, after the luncheon hosted by Fox International 15. Mr. March Ventosa – Line of Business Head, ABS-CBN Channels. Right after, the PCTA, led by President Cedric Sazon Narrowcast Group and Chairman Allan Dungao, will present the Loyalty Awards to 16. Mr. Jaque Ruby – COO, Asian Cable Communications Inc. its long-time members. 17. Engr. Joseph Arguelles – Engineering Manager, Asian Vision Cable Holdings Inc. Later in the afternoon, the PCTA members gather in a 18. Mr. Jose L. Lobregat – Senior Vice President, FUBC General Membership Assembly where association matters and 19. Mr. Alex Paras - Operations Manager, Parasat Cable TV Inc. other issues are addressed and the new members of the Board 20. Mr. Rob Gelphman, VP – Marketing and Member Relations, for 2014-2015 are elected. MoCA 21. Mr. George Li - Marketing Director, Gospell On April 3, Thursday, the Conference will have 22. Mr. Sung Hun Kim - Business Dev’t. Manager – SPV, CISCO simultaneous sessions – one for Management and another one 23. Mr. Roger Siow - Sales Director SEA, Conax for Technical - that will start at 9 o’clock in the morning. For the Technical session, local and foreign technology experts The Management session will have panels of speakers discussing will present and dissect the issue of Interconnection as well as the theme of Interconnection and how it will address the the impact of the adoption of ISDB-T in the country’s cable TV challenges posed by new technologies and other delivery industry. FTTX solution will also be discussed, and the challenges platforms, as well as highlight the legal, financial, technical, and opportunities on video delivery over cable TV infrastructure and regulatory implications of interconnected cable systems. will be presented. Finally, TESDA will provide an update on the 4 CABLE LINE The Official Newsletter of THE PHILIPPINE CABLE TELEVISION ASSOCIATION, INC. President’s Report June 1, 2013 – May 31, 2014 {Cedric M. Sazon} Dear fellow PCTA members and colleagues, Warm greetings to everyone! My term as the President of our Association will end in two months’ time and as customary, I would like to report on what your PCTA Board had done in the past months. On the heels of the passage of the Anti-Cable TV and Cable Internet Tapping Act of 2013, our association promptly produced copies of a video infomercial to create awareness and to duly inform the public about R.A. No. 10515. Our members, as well as some programmers, were given a copy of the material for them to air over their cable systems and channels, respectively. At the same time, your Board had submitted to the National Telecommunications Commission (NTC) our comments on the proposed Implementing Rules and Regulations of the law, and earnestly participated in crafting its final version. Finally on October 16, 2014, the NTC issued Memorandum Circular 04-10-2013, setting the rules of this landmark regulation that will protect the cable television and internet industries. Recently, our association was informed of a proposed Pole Regulation Bill filed in Congress for our consideration and support. We conducted a simple survey among our members to gather information that would guide us in tackling this piece of legislation. We shall inform everyone as soon as we have come up with our stand on the matter. Also last February 19, 2014, our Association was invited by Movie and Television Review and Classification Board (MTRCB) Chairman Eugenio Villareal to present to their board an overview of the cable television business for their better understanding and appreciation. The past year saw the horrific destruction of many communities brought on by natural calamities such as typhoons Santi (Central Luzon) and Yolanda (Eastern Visayas) in October and November 2013 respectively. The PCTA, led by the Corporate Social Responsibility (CSR) Committee Chair Bing Ledesma, has donated a total of Php120,000.00 to the people in the affected communities through the cable operators in those areas. Our Association also continued to update the technical knowledge of the people working in our industry. Led by Technical Committee Co-Chairmen, Engr. Romeo Zerrudo and Engr. Julian Ventura, the PCTA conducted technical seminars in Cebu City on October 17-18, 2013; in Calamba, Laguna in November 14-15, 2013; and in Tuguegarao City, Cagayan in January 23-24, 2014. The seminars presented updated topics such as local area network (LAN), IP for Cable Technician, Challenges of Cable TV, OTT, IPTV, and Cable Wi-Fi to further keep everyone abreast of technological developments in the cable TV industry. In line with the Memorandum of Agreement that the PCTA signed last year with the Institute of Electronics Engineers of the Philippines (IECEP), the association continues to grant CPE credit units to participating members of IECEP during the technical seminars. CABLE LINE 5 NCII and NCIII assessment which the agency is undertaking in organizations to present their cause and advocacies to the coordination with PCTA. members of the cable TV industry. This year, the speakers and presenters are Ms. Abbygale Arenas-De Leon, President The roster of speakers and resource persons for the Technical of Personi-fi Image Studio Inc.; Mr. Boom San Agustin, Senior session is as follows: Consultant of Our Knowledge Consulting Asia; Ms. Salve Duplito, 1. Atty. Teodoro C. Pascua - Deputy Director General, Host of ANC’s “On the Money”; Mr. Jones Castro, Vice Chairman TESDA of PhilDev; and Ms. Cristina Lim-Yuson, Council Member of 2. Engr. Teodoro D. Buenavista Jr. - Director, Planning, NCCT-DEPED. Financial & Management Branch, NTC 3. Engr. James Santiago - Consultant, ARIB/DiBEG The much-awaited PCTA Fellowship Night will be presented by 4. Engr. Mar L. Apuhin - Supervisor SVP, CISCO Discovery Networks Asia on the evening of April 3rd together 5. Mr. Demian Lee - Technical Director, Irdeto with Creative Programs Inc. as Bar Host.
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