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INDEX 7 THE DOMORI WORLD 8 Domori 9 A revolution in the world of cacao 11 The three stages of excellence: 1. Fine cacao / 2. The domori method / 3. The art of tasting 12 1. FINE CACAO 15 Cacao: insights 17 Genetics 18 Botany 18 Fermentation 21 THE DOMORI CRIOLLO PROJECT 22 The collaboration with the Hacienda San Josè 22 The Criollo single varieties line 25 THE SINGLE ORIGINS 26 Ecuador - Hacienda Victoria (Arriba Nacional) 26 Peru (Apurimac) 27 Tanzania (Morogoro) 28 Venezuela (Sur Del Lago) 28 Madagascar (Sambirano) 29 Colombia (Teyuna) 31 LAND 32 Land. Brazil 3 3 Land. Ivory Coast 35 2. THE DOMORI METHOD 36 Low impact cacao processing 39 Cacao quality selection 41 3. THE ART OF CHOCOLATE TASTING 42 To the eye 42 To the touch 43 On the tongue 43 To the nose 44 Retro-olfaction 45 Sensory map of chocolate 46 Domori certifications THE DOMORI WORLD 8 9 DOMORI A REVOLUTION The name "domori" was born out of love for 17th-century Venice, a symbol of trade, IN THE WORLD travel and adventure. In Venetian dialect, "domori" means "due mori" ("two moors"), a typical expression OF COCOA that refers to the two statues that mark the time on the large bell at the top of the clock tower, in Piazza San Marco. The Due Mori, in the imagination of the founder, Since its foundation in 1997, Domori has been a real revolution for the cocoa world. represented two dark seeds: coffee and cacao. It was the first chocolate company to use only fine cacao, focusing on high quality. Domori was founded by the creative mind and passion for nature, food and The first to produce a chocolate with Criollo cacao, the rarest and most valuable ever. cocoa of Gianluca Franzoni. In 1993, after finishing his studies in Economics The first to control the supply chain right from the plantations in South and Central and Business, Gianluca arrived in Venezuela where he fell in love with the America and to have its own plantation, allowing it to recover the biodiversity of magic of cacao, deciding to develop a business model to reposition fine cacao. Criollo cacao. For three years he lived in-the-field, experimenting with different varieties and post- The first to rediscover and use an ancient and simple formula for chocolate using only harvest processing in order to protect biodiversity and prevent the extinction of extra- cocoa paste and sugar. fine Criollo cacao. The first to create a 100% pure Criollo cocoa bar. The first to create a Chocolate Tasting The company is based in None, just outside Turin. Code for discovering the infinite nuances of cacao. Since 2006, Domori is part of the illy SpA Group whose president is Riccardo Illy. 10 11 1. FINE CACAO + 2. LOW IMPACT CACAO PROCESSING + 3. THE ART OF TASTING = THE THREE STAGES OF EXCELLENCE 12 13 THE GLOBAL CACAO HARVEST 0.001% CRIOLLO The most rounded 1. cacao of all: the annual quantity of ultra- high purity cacao makes up less than 0.001% of the FINE CACAO global harvest. Also known as aromatic or special cacao. 8% FINE CACAO 10% A UNIQUE, GREAT INTUITION: TRINITARIO SAVING THE WORLD'S MOST PRIZED CACAO VARIETIES FROM EXTINCTION, Represents around 8% PRESERVING THEIR ORIGINAL AROMAS AND MAKING THEM of the global harvest. ACCESSIBLE TO GREAT CHOCOLATE Trinitario is a hybrid of ENTHUSIASTS ALL OVER THE WORLD. Criollo and Forastero cacao, combining some of the Domori was the first chocolate manufacturer in the world to use only traditional farming aromatic and sensory methods with fine cacao plants. A courageous choice, because these are the most features of the former delicate, rare and least productive varieties. In fact, fine cacao represents just 10% of with the vigour and high the global harvest, while Criollo, the rarest variety of all, accounts for just over 0.001%. yields of the latter. The courage behind this choice not only allows us to produce a chocolate with a wide range of aromatic profiles, but also to respect and conserve biodiversity. Ever since we were founded, our company has fought to protect these prized cacao varieties, their 2% natural habitat and the farmers who work there. NACIONAL In 2002, Domori invested in the Hacienda San José, bringing back seven varieties of Originating in Ecuador, Criollo cacao, creating a universal heritage that is unique in its biodiversity. it amounts to 2% of the global harvest. 14 15 THE CACAO: INSIGHTS 16 THE CACAO. INSIGHTS 17 GENETICS The Theobroma genus is believed to date back many millions of years, while Theobroma Cacao as a species may be no older than 10-15,000 years. The International Cocoa Germplasm database includes over 14,000 cocoa clones. Criollo is the most rounded cacao of all to the palate: the annual quantity of ultra-high purity cacao makes up less than 0.001% of the global harvest. Criollo cacao has a characteristic entirely white or pink hued cotyledon due to the absence or very low content of polyphenols such as epic-techin, procyanidins and anthocyanins. This lends the chocolate a cinnamon colour, exceptional roundness, very low astringency and a great persistence. From the aromatic point of view it generally has strong notes of dried fruit, and the aroma of bread, jam and cream. The Forastero type has flat, violet shaded fresh beans with a high astringency. Trinitarian descends from a hybridization between Criollo and Forastero. It combines some aromatic and sensory characteristics of the Criollo with the vigour and high yield of the Forastero. About 8% of the global harvest is Trinitario cacao. From the point of view of quality, cocoa is divided into: • aromatic cocoa (also called fine, special or sweet); • non-aromatic cocoa. The first group includes: Criollo, Trinitario and some varieties of Forastero, like the Nacional, which are among the fine cocoas thanks to their distinctive aromatic profile. 18 THE CACAO. INSIGHTS 19 THE COMPOSITION BOTANY OF CACAO Cacao is a tropical tree whose natural habitat is the lower layer of the rainforest. All cacao species live between the 18° N and 15° S parallels, where the rains are intense, the temperature and humidity are high and the shadows are deep. COCOA The plant grows vertically, reaching a height of 2 metres. The branches then extend 50% FAT 34% Oleic acid BUTTER horizontally to form a roof. 33% Stearic acid The normal height of the plant is between 3 and 6 metres. When the cacao plant 27% Palmitic acid reaches about 2-3 years in age, it can start producing flowers. Pollination is carried out 6% Others by midges that reproduce in the decomposing vegetation. Cacao fruits in a continuous cycle and in general provides two crops: before and after 35% CARBOHYDRATES 34% Fibre the rainy season. A fruit takes about 6 months to mature. 1% Simple sugars 11% PROTEIN FERMENTATION Arginine, Glutamine, Leucine 3% POLYPHENOLS Flavonols, Procianidine The farmers remove the ripe fruit and open it to remove the bunch of beans wrapped in a sweet pulp. According to the country, the beans are fermented in baskets, wooden boxes 1% MINERALS or cylinders protected from light. It is during fermentation that the precursors of the Fe, Mg, P, K, Cu aromas develop. The sugar, low pH level and anaerobic conditions encourage the activity of 16 species of yeast. These yeasts turn the sugar into alcohol and carbon dioxide. This produces heat and raises the temperature up to 50°C. In a subsequent aerobic phase, the bacteria begin to oxidize the alcohol into lactic acid and then into acetic acid. Fermentation lasts from 4 days (for some varieties of Criollo) up to 7-8 days. 21 THE DOMORI CRIOLLO PROJECT The largest collection of Criollo in the world: a world heritage for the taste and recovery of the biodiversity of many Criollo cacao varieties. Criollo is a variety of cacao that was at risk of extinction: it is the cacao of the Mayas and the Aztecs, whose cultivation has been progressively abandoned due to its low yield. It is a rare and fragile cacao and represents only 0.001% of the cocoa produced in the world. Yet the quality of this cacao is unmatched: naturally free of tannins, which give the product acidity and astringency, the Criollo boasts a creaminess, roundness and sweetness that are unique in the world. With the Criollo Project, Domori has recovered this precious variety of cacao, creating the largest plantation in the world in Venezuela. It was Domori who laid the foundations of the Criollo Project in 1994: after visiting a plantation in Porcelana, Venezuela, Gianluca Franzoni began to inform himself through farmers and research centres, to find out more about the varieties of Criollo and their characteristics. In the same year he created the first nursery, collecting material and making grafts to recover Criollo. A relationship with Venezuela was born, that 20 years later is now stronger than ever, thanks to the collaboration with Hacienda San Josè. 22 THE DOMORI CRIOLLO PROJECT 23 THE COLLABORATION WITH HACIENDA SAN JOSÈ COCOA FLAVOUR CREAM/BUTTER In Venezuela, Domori has set up a 50% joint venture with the historic Franceschi family. ASTRINGENCY This partnership led to the Criollo recovery project involving researching, designing and building the first greenhouses up until 2001, when Domori bought 50% of the plantation. With a total area of 320 hectares, of which 185 grafted to cocoa with a ACIDITY CARAMEL density of 1000 plants per hectare, the plantation today represents a world heritage for the taste and recovery of the biodiversity of Criollo cacao. BITTERNESS NUTS THE CRIOLLO SINGLE VARIETIES SWEETNESS SPICES LINE CHUAO ROUNDNESS FRUIT CANOABO GUASARE COLOUR FLOWERS OCUMARE77 PUERTOFINO PUERTOMAR PORCELANA TYPICAL AROMATIC NOTES OF CRIOLLO CACAO 25 THE SINGLE ORIGINS The organoleptic differences of each variety are reflected in the differences in the geographical areas of origin.