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BICYCLE PROGRAMS Efforts and Collaboration in the Form of Coordinating OVERVIEW Committees

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BICYCLE PROGRAMS Efforts and Collaboration in the Form of Coordinating OVERVIEW Committees CHAPTER 6 BICYCLE PROGRAMS efforts and collaboration in the form of coordinating OVERVIEW committees. Residents, advocacy and community organizations, businesses, and institutions are all Cambridge promotes and encourages bicycling important partners in advancing our common vision through a variety of programs in addition to of a sustainable, livable city. establishing a supportive physical environment. These include: + offering extensive educational opportunities, both in schools and in the broader community; + providing materials and resources to community members; + establishing zoning requirements to ensure that new development is bicycle-friendly; + the adoption of a Parking and Transportation Demand Management program to help reduce the use of single-occupancy vehicles; and + providing support to community partners and organizations. Since the publication of the 2015 Bicycle Plan, the City’s bicycle programs have expanded and diversified, enhancing outreach and working to create more equitable access in urban cycling. Cambridge’s programming is designed to support and empower the community by providing “There’s nothing like starting off the day information, materials, technical and other with a brisk bike ride! … I also appreciate resources as needed, with a special focus on moments when pop up bike events happen... underrepresented demographics and people new to It’s so much greater when we advocate urban cycling. for safer biking together! I look forward to even more bicycle volume and appreciate In order to ensure all Cambridge residents have advocacy for Cambridge kids (my middle access to the resources and information they need schooler included) to get outside and learn to participate in bicycling and make effective use to ride. Recently he surprised me when of sustainable transportation, Cambridge offers borrowing a friend’s bike, that he did learn free classes and resources such as maps, guides, in gym class! I know there’s more work to be online tips, public transportation schedules, helmets, done there but it was a nice thing to see for bicycle lights, and translated materials. a kid who needs to get out more. During the shut-in times, although I’m not commuting, The City works collaboratively with the community getting out on the bike always cheers me up to consider the full scope of planning, engineering, and is probably the only exercise I get. Very important health topic!” education, and outreach around transportation. --Heather Gockel, Cambridgeport Some of the standing entities are described below, and much of the work routinely involves interagency Cambridge Bicycle Plan, 2020 Chapter 6 Bicycle Programs 6 - 2 curriculum, in addition to creating substantive COMMUNITY training programs, like those listed below. OUTREACH PROGRAMS People driving personal vehicles are not the only drivers on streets in Cambridge. The MBTA serves as a critical piece of our public transportation EDUCATION infrastructure, and the City works with the agency to regularly update training protocols for Cambridge’s goal is to enable people to make safe, operators, ensure that bus-bike interactions are effective, and sustainable transportation choices. as safe as possible, and advocate for policy and Education is an important part of this, and the City’s systems changes as needed. In 2020, the City, educational programming covers practical issues in collaboration with the Livable Streets Alliance, like how to be safe around vehicles and pedestrians, MassBike, The Loop Lab, and the MBTA, created bicycle maintenance, rules of the road, urban cycling a new training series for MBTA bus operators, techniques, and tips for cycling in the winter or carrying including 11 video modules outlining proper bus items like groceries. It also addresses big-picture operator behaviors around people biking, focusing topics, including how transportation is connected to on turns, speed, communication, and empathy. In issues like energy use, climate change, personal and addition to this video series, the training curriculum public health, and the livability of a community. was also updated to incorporate more bike-bus scenarios. The City creates and widely distributes a variety of bicycle outreach and educational materials, hosts free bike workshops and skill-building sessions for the public and City employees, and provides support for local organization and private entities engaged in outreach and education. FOR PEOPLE WHO DRIVE Effective driver education is critical to the safety of people on bikes and most driver education programs in the United States are inadequate at teaching people how to operate motor vehicles There are also many commercial vehicles operating safely around people walking or bicycling. This is a on the streets of Cambridge. Cambridge has problem nationwide and it is difficult for any single reached out to companies and organizations municipality to make significant inroads, as driver operating ride hail and rideshare vehicles to education falls under state jurisdiction. Enhanced share educational materials and discuss ways of motorist education that teaches how to look for promoting safe driving. The City has also hosted and interact with people bicycling should be part of various educational and marketing campaigns the driver education curriculum.1 To help address to highlight the particular role that drivers have this and improve safety for all modes, Cambridge for ensuring safety for everyone; this includes makes efforts to engage with and include drivers in maintaining safe vehicle speeds, watching for its outreach and education around transportation people bicycling before opening a car door, and (see materials and information discussed below). looking for people walking or bicycling before Additionally, the City works with statewide advocacy making a turn (the photo on page 8 shows an groups to encourage changes to driver education example from the public safety posters installed at Bluebikes stations). Cambridge Bicycle Plan, 2020 Chapter 6 Bicycle Programs 6 - 3 FOR PEOPLE WHO BIKE GETTING AROUND CAMBRIDGE MAPS When people bicycle, they need to know traffic laws This free map serves as the City’s primary and benefit from gaining experience navigating the educational piece for people who bike, walk, use urban environment. The City creates outreach and transit or drive in Cambridge. It includes practical educational materials geared towards bicycling, information for traveling in the city by all modes hosts free workshops and skill-building sessions and information is presented in a visually engaging for the public and City employees, and provides manner. support for private entities engaged in outreach. Also addressed are important tips on how to travel safely around motor vehicles and how to be mindful GETTING AROUND CAMBRIDGE and careful around people walking. In addition to STREET CODE programming for adults, the City manages a robust Safe Routes to School (SRTS) Program, educating The Street Code was created to demystify getting second- and sixth-grade students on walking and around Cambridge and is made up of five main cycling safety, and engaging high school students sections: in hands-on skills-building classes. See below for more information on the SRTS Program. 1. Rules of the Road 2. Reduce Risk: Be Alert 3. Reduce Risk: Be Predictable 4. Responsibility 5. Respect Others. In 2019, the Street Code was translated into Bangla, Amharic, Spanish, French, and Portuguese, in addition to English. GETTING AROUND CAMBRIDGE MAGAZINE Various events and classes, such as bicycle The Getting Around Cambridge Magazine is an maintenance clinics, are offered for a people with a annual publication; previously it was mailed to wide range of backgrounds and experiences. 50,000 households in Cambridge, but moved online in 2020 because of COVID-19 restrictions. EDUCATIONAL MATERIALS AND It is a creative way to update residents about new FUNCTIONAL GIVEAWAYS programs, street projects, educational opportunities, and resources related to getting around our Cambridge creates and provides resources to community. Guest writers have included students support people in making safe and sustainable of the Cambridge Public Schools, the Pedestrian, transportation choices. These materials are Transit, and Bicycle Committees, and various distributed at community events, available to City departments, including the Council on Aging, the public in City buildings, and sold at cost to Department of Human Service Programs, DPW, institutions and organizations in the private sector. Transportation, Public Health, and Cambridge Committee for Persons with Disabilities. Cambridge Bicycle Plan, 2020 Chapter 6 Bicycle Programs 6 - 4 The Cambridge Street Code includes visuals that demonstrate how to safely use the various kinds of infrastructure found on streets in Cambridge. Examples of educational materials available at www.cambridgema.gov/bike Cambridge Bicycle Plan, 2020 Chapter 6 Bicycle Programs 6 - 5 GIVEAWAYS “WATCH FOR BIKES” DECALS Cambridge’s approach is to make its free Cambridge provides small mirror and window promotional materials, distributed at community decals with the saying “Watch for Bikes” that are events, functional and educational. These giveaways intended to be placed in vehicles where they will be include bicycle lights, reflective leg bands, bells, seen by people exiting the vehicle including mirrors tire patch kits, activity books, and reflective vests. and windows. These are distributed at community People who attend bicycle workshops
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