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DISS 2011 Amli Paula Martins De Miranda.Pdf UNIVERSIDADE FEDERAL DE MATO GROSSO INSTITUTO DE CIÊNCIAS HUMANAS E SOCIAIS PROGRAMA DE PÓS-GRADUAÇÃO EM GEOGRAFIA ANÁLISE DO POTENCIAL DAS REDES DE INFORMAÇÕES TURÍSTICAS NOS SITES DOS GOVERNOS DO BRASIL E DA BOLÍVIA AMLI PAULA MARTINS DE MIRANDA ORIENTADOR: PROF. DR. LUIZ DA ROSA GARCIA NETTO Cuiabá, MT Dezembro de 2011 UNIVERSIDADE FEDERAL DE MATO GROSSO INSTITUTO DE CIÊNCIAS HUMANAS E SOCIAIS PROGRAMA DE PÓS-GRADUAÇÃO EM GEOGRAFIA ANÁLISE DO POTENCIAL DAS REDES DE INFORMAÇÕES TURÍSTICAS NOS SITES DOS GOVERNOS DO BRASIL E DA BOLÍVIA AMLI PAULA MARTINS DE MIRANDA Dissertação apresentada ao Programa de Pós-Graduação em Geografia da Universidade Federal de Mato Grosso, como parte dos requisitos para a obtenção do título de Mestre em Geografia. ORIENTADOR: PROF. DR. LUIZ DA ROSA GARCIA NETTO Cuiabá, MT Dezembro de 2011 FICHA CATALOGRÁFICA M672a Miranda, Amli Paula Martins de. Análise do potencial das redes de informações turísticas nos sites dos governos do Brasil e da Bolívia / Amli Paula Martins de Miranda. – 2011. 163 f. : il. color. Orientador: Prof. Dr. Luiz da Rosa Garcia Netto. Dissertação (mestrado) – Universidade Federal de Mato Grosso, Instituto de Ciências Humanas e Sociais, Pós-Graduação em Geografia, 2011. Bibliografia: f. 155-162. Inclui anexo. 1. Ciberespaço. 2. Geografia do ciberespaço. 3. Rede turística – Brasil- Bolívia. 4. Tecnologia da informação e comunicação. 5. Turismo – Internet. 6. Geografia virtual. I. Título. CDU – 911.3:007(81:84) Ficha elaborada por: Rosângela Aparecida Vicente Söhn – CRB-1/931 UNVERSIDADE FEDERAL DE MATO GROSSO INSTITUTO DE CIÊNCIAS HUMANAS E SOCIAIS PROGRAMA DE PÓS-GRADUAÇÃO EM GEOGRAFIA FOLHA DE APROVAÇÃO TÍTULO: ANÁLISE DO POTENCIAL DAS REDES DE INFORMAÇÕES TURÍSTICAS NOS SITES DOS GOVERNOS DO BRASIL E DA BOLÍVIA AUTOR (A): AMLI PAULA MARTINS DE MIRANDA Dissertação defendida e aprovada em 2 de dezembro de 2011, pela comissão julgadora: _____________________________________________ Prof. Dr Luiz da Rosa Garcia Netto – Orientador Universidade Federal de Mato Grosso ______________________________________________ Profª Dra Tereza Cristina Cardoso Higa – Examinador (a) Interno Universidade Federal de Mato Grosso ______________________________________________ Profª Dra. Dora Maria Orth – Examinador (a) Externo Universidade Federal de Santa Catarina DEDICATÓRIA A Deus, meu criador, que me ofereceu esta nova chance de evolução espiritual. À minha mãe Ilma, luz da minha vida e já uma estrela no céu, que me ensinou o amor ao próximo. Ao meu pai Miguel, por acreditar em mim e no meu sonho. Aos meus irmãos Marcelo e Leonardo, pelo amor, carinho e amizade. À minha avó Arlette pelo cuidado e paciência. Aos meus amigos do plano espiritual pelo amor, pela força, fé, esperança, caridade e inspiração. AGRADECIMENTOS Agradeço ao Professor Doutor Luiz da Rosa Garcia Netto que aceitou ser meu orientador e acreditou no meu projeto para este trabalho, além de ter se tornado um grande amigo. A todos os professores que participaram da minha formação acadêmica de mestrado no Departamento de Geografia da Universidade Federal de Mato Grosso, especialmente à Professora Doutora Cleusa Aparecida Gonçalves Pereira Zamparoni e à Professora Doutora Tereza Cristina Cardoso Higa pelas inestimáveis contribuições intelectuais. À Professora Doutora Tereza Cristina Cardoso Higa, do Departamento de Geografia da Universidade Federal de Mato Grosso e a Professora Doutora Dora Maria Orth da Universidade Federal de Santa Catarina, que aceitaram o convite para fazer parte da Banca de Defesa Pública de Dissertação como Membro Interno e Externo, respectivamente. À Professora Doutora Patrícia Mirandola do Departamento de Geografia da Universidade Federal de Mato Grosso do Sul pela paciência e carinho nas explicações sobre geotecnologias e dicas sobre mapas. Ao meu amigo e colega de mestrado Mário Pereira Guitte pelas incríveis conversas, troca de idéias e apoio mútuo durante a pesquisa e elaboração de nossos trabalhos. Às minhas amigas Catarina Almeida, Nádia Kunze e Josane Guariente por serem irmãs queridas que a vida me deu de presente. Às minhas amigas e colegas de mestrado Paula Zagui, Natalya Parpinelli e Romilda Gawenda pelas boas risadas, conversas nas viagens de campo e pelas dicas para meu trabalho. Aos meus amigos da Associação Espírita Paulo de Tarso por me lembrarem da importância do amor, da caridade e da humildade em todos os momentos. Finalmente, agradeço a todos aqueles que contribuíram direta ou indiretamente para o desenvolvimento desta atividade acadêmica. “O meio técnico-científico-informacional é a expressão geográfica da globalização” Milton Santos no livro “O Brasil: território e sociedade no início do século XXI.” “O que é real? Como define real? Se você está falando do que pode ser cheirado, provado e visto, então real é simplesmente um sinal elétrico interpretado pelo seu cérebro.” Morpheus, personagem do filme Matrix “A internet tem uma geografia própria, uma geografia feita de redes e nós que processam fluxos de informação gerados e administrados a partir de lugares.” Manuel Castells no livro “A Galáxia da Internet” "Se as pessoas forem esclarecidas, atuantes e se comunicarem em todo o mundo; se as empresas assumirem sua responsabilidade social; se os meios de comunicação se tornarem mensageiros, e não apenas mensagem; se os atores políticos reagirem contra a descrença e restaurarem a fé na democracia; se a cultura for reconstruída a partir de experiências; se a humanidade sentir a solidariedade da espécie em todo o globo; se consolidarmos a solidariedade inter-regional, vivendo em harmonia com a natureza;se partirmos para exploração de nosso ser interior, tendo feito as pazes com nós mesmos. Se tudo isso for possibilitado por nossa decisão bem informada, consciente compartilhada enquanto ainda há tempo, então talvez, finalmente possamos ser capazes de viver, amar e sermos amados." Manuel Castells no livro “Fim do Milênio” RESUMO As tecnologias de informação e comunicação, por si só, não tem o poder de fazer a revolução em uma sociedade, mas possibilitam mudanças de ordem econômica, política, ética e cultural. A nova configuração global é baseada em uma rede de cooperação e informação, mudando os conceitos anteriormente adotados em um mundo estruturado por fronteiras geográficas tradicionais. Uma das ciências que vêm se adaptando a esta nova configuração é a Geografia que, com a Geografia do Ciberespaço, faz o mapeamento das redes de informação e cooperação e das inter- relações humanas através do mundo digital, procurando compreender como se formam os novos territórios e territorialidades virtuais. O turismo é uma das atividades que buscam acompanhar as mudanças, pois é globalizante pela própria natureza. O ciberespaço turístico também envolve relações de poder e exige reflexões sobre o papel da comunicação para o desenvolvimento da atividade e o equilíbrio entre os atores sociais. A dissertação tem como objetivo mapear e analisar o potencial de formação e alcance das redes de informação dos sites dos governos do Brasil e da Bolívia, buscando compreender como as conexões se formam e se propagam no ciberespaço. Os sites selecionados foram os do Ministério do Turismo do Brasil, Secretaria de Estado de Desenvolvimento do Turismo de Mato Grosso, Fundação de Turismo de Mato Grosso do Sul, Ministerio de Culturas de Bolivia, Gobierno Autónomo Municipal de La Paz e do Gobierno Municipal de Copacabana. A pesquisa estuda o potencial da formação das redes virtuais com uso de técnicas do Sistema de Informações Geográficas (SIG) aliadas a informações dos administradores com o uso de ferramentas próprias desenvolvidas pelos órgãos públicos e do Google Analytics, um serviço oferecido pelo Google para o monitoramento de sites, que fornece estatísticas de acesso. A partir da análise e avaliação dos resultados do mapa produzido, com o reconhecimento do potencial das redes de informação turísticas, este trabalho busca incentivar o surgimento de novos métodos para a pesquisa do tema com o enriquecimento dos conceitos vigentes. Compartilhando o conhecimento e divulgando a informação, coloca-se em debate a possível criação de uma rede turística Brasil-Bolívia na internet nos moldes das redes sociais. Será proposta ainda a criação de um grupo de pesquisa sobre a Geografia do Ciberespaço na UFMT, buscando tornar possível a criação de canais de comunicação e um acervo de informações de fácil acesso sobre os territórios virtuais formados na internet com o objetivo de incentivar o desenvolvimento regional. Palavras chaves: Turismo. Redes. Ciberespaço. Brasil. Bolívia ABSTRACT Information technology and communication, by itself, does not have the power to make a revolution in society, but possible changes in the economic, political, ethical and cultural order. The new configuration is based on a global network of cooperation and information, changing concepts used previously in a world structured by traditional geographic boundaries. One of the sciences that have been adapting to this new configuration is the Geography that, with the Geography of Cyberspace, will map the networks of information and cooperation and inter-human relationships through the digital world, seeking to understand how they form the new virtual territories and territorialities. Tourism is one of the activities that seek to track changes because is globalizing by itself. Cyberspace tour also involves relations of power and requires reflections about the role of communication for development of the activity and the balance between social actors.
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