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2019 Advertiser Buyer’S Guide

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2019 Advertiser Buyer’S Guide CANVAS AUCTION PRESENTED BY: 2019 ADVERTISER BUYER’S GUIDE 1 v v CONGRATULATIONS! Thank you for your support of the unique and exciting sport of chuckwagon racing! As a chuckwagon advertiser you now have the opportunity to entertain your customers, associates, family or favourite charity, while showcasing your brand on your chuckwagon driver’s canvas at the 2019 Calgary Stampede GMC Rangeland Derby. This behind-the-scenes experience in the chuckwagon barn area is unlike any other and only available 10 days a year. In addition to advertising on your driver’s chuckwagon canvas: • You can choose to participate in the exclusive corporate hosting program adjacent to the chuckwagon barns. • Your company name and message will be announced prior to your driver’s heat each of the 10 nights. • You will have priority access to the Calgary Stampede’s Premium Venues. • You will receive complimentary Stampede Park access passes for you and your guests. • You will receive a commemorative belt buckle, presented by the Calgary Stampede Chuckwagon committee. This guide will give you an overview of what to expect and how to plan for a great 2019 Calgary Stampede! The Stampede chuckwagon committee and Calgary Stampede Western Events office are here to assist you at any time. To begin the process of organizing your 2019 Calgary Stampede experience we must receive the payment of your auction bid in full by FRIDAY, APRIL 26, 2019. Payment can be made in the form of a cheque, made payable to the Calgary Stampede, or arrangements can be made for an Electronic Funds Transfer (EFT). If you wish to make an EFT, please contact the Western Events office at 403.261.0107 MAILING ADDRESS COURIER ADDRESS Calgary Stampede Calgary Stampede Box 1060, Station M 1800 Stampede Trail SE Calgary, AB T2P 2K8 Calgary, AB T2G 2W1 ATTN: Western Events Office ATTN: Western Events Office 1 The Calgary Stampede chuckwagon team is excited to work with you to create a customized plan that will showcase your organization and provide a memorable experience for your clients and guests. To get the planning started, we require you to designate a key point of contact for your group or organization. Click here to access the CONTACT INFORMATION SHEET THE CHUCKWAGON COMMITTEE The Calgary Stampede chuckwagon committee is a dedicated group of volunteers focused on ensuring everyone involved in the 2019 GMC Rangeland Derby – including you, our valued advertisers and your guests - have an exceptional experience. Following the Canvas Auction, you will be assigned a committee liaison. Your liaison will contact you and can answer any questions you may have about being a chuckwagon advertiser. While they are focused on your needs, please be aware that most of our hardworking volunteer liaisons also work full-time and have varying availabilities to connect with you during business hours. THE CHUCKWAGON ADVERTISER COORDINATOR Cathy Henderson is the chuckwagon advertiser coordinator and is dedicated to assisting you during business hours. Cathy will arrange meetings between you and your liaison to discuss your requirements, answer your questions, and will take you on a tour of Stampede Park at your request. Cathy Henderson Advertiser Coordinator 403.261.0534 [email protected] 2 CHUCKWAGON CANVAS Your chuckwagon canvas will be showcased in front of 175,000 people in the Stampede Grandstand over the 10 days of Stampede, as well as to television viewers across Canada. Media coverage and social media provide local, national and international exposure, with views from more than 2.26 million Facebook users and nearly three million Twitter impressions. Each advertiser is responsible for the design, production and cost of their chuckwagon canvas. Here are the requirements that must be followed: • Your design must be in good taste and is subject to approval by Stampede officials. You must submit an electronic file to the office prior to having your canvas produced. • Check with your driver for the exact dimensions of his wagon and canvas. The standard canvas size is 78” x 78”. • The driver’s full name must appear on BOTH sides of the LOWER FRONT CORNER of the canvas and the letters must be 6 to 8 inches high. • All canvas seams must be stitched, not glued. • A letter, measuring 2’ x 1.5’, will be attached by the driver to the top portion of the canvas, so please consider this in your design. • Should you wish to change messaging on the canvas, it must be attached by Velcro along the entire perimeter and can be no larger than 1’ by 3’. • No corporate messaging is permitted on the wagon box, running gear or any other wagon equipment. • You must deliver your canvas to your driver by noon, Thursday, July 4, 2019. The following are companies that have produced canvases in the past: FlagWorks 403.265.5595 Riley’s Reproduction 403.297.1111 Calgary Tent & Awning 403.273.8368 Auto Graphics 403.255.5988 Click here to access the CANVAS DESIGN FORM 3 SHARE THE EXPERIENCE AND THE COST You can choose to share the experience and the cost of advertising with other companies or organizations. Here are two options to consider: 1. Sell nights to other companies and groups: a. They become the sub-advertiser for that particular day or days. b. They are responsible for their chuckwagon canvas, corporate hosting and any other expenses. c. They receive all related access passes for the days they are the sub- advertiser. 2. Co-host with another company or companies: a. You can share the chuckwagon canvas, corporate hosting, expenses and all related access passes. Approximate costs: Canvas: $250 to $500/canvas Food Service: $30/person/day Bar Service: $30/person/day Click here to access the SUB-ADVERTISER FORM DAY NAME AND ONE-LINE ANNOUNCEMENT Your company name and a brief announcement will be read by the announcer prior to your driver’s heat each night, and will be heard by approximately 175,000 over 10 days, as well as local, national and international media. Due to time restraints, your one-line announcement must be brief. If it is too long, you will be asked to shorten it. Click here to access the DAY NAME AND ONE-LINE ANNOUNCEMENT FORM 4 ACCESS PASSES You will be receiving a number of complimentary access passes for you and your guests. If your Canvas Auction bid was $100,000 or greater, you will receive: • 20 VIP passes per day • 25 BARN passes per day • 1 BACKSTRETCH DELIVERY VEHICLE pass valid for 10 days • 1 PARKING PERMIT valid for 10 days If your Canvas Auction bid was under $100,000 you will receive: • 15 VIP passes per day • 25 BARN passes per day • 1 BACKSTRETCH DELIVERY VEHICLE pass valid for 10 days • 1 PARKING PERMIT valid for 10 days The VIP pass allows the holder entry into Stampede Park, entry into the Grandstand area to watch the races, rush infield seating and access to the chuckwagon barns on the day the pass is valid. Click here to access the VIP PASS ORDER FORM The BARN pass allows the holder access to the chuckwagon barns via the Stable gate on the day the pass is valid. It does not include entry into Stampede Park, or entry into the Grandstand area to watch the races. You can exchange any, or all, of your barn passes for VIP passes at a cost of $35 per pass per day. The BACKSTRETCH DELIVERY VEHICLE pass is for you to deliver supplies to your hosting spot if you chose to participate in the corporate hosting program. It is for the vehicle only, and each person in the vehicle must have a VIP pass. If you choose to participate in the Corporate Hosting program access is strictly enforced to the times posted on the pass. The PARKING PERMIT (in the form of 10 – one day passes) is for parking in a lot in close proximity to Stampede Park. PREFERRED PARKING You may purchase two additional permits in a preferred lot conveniently located inside Stampede Park. Each person in the vehicle will be required to have proper gate admission (tickets or VIP passes). There are two options to choose from: 1. Purchase an all-inclusive 10 day permit 2. Purchase a bundle of 10 individual day permits Due to space constraints, stalls are limited to a maximum of two passes per advertiser. You can contact the Parking office at 403.261.0153 between the hours of 9 a.m. – 5 p.m., Monday to Friday. Click here to access the PREFERRED PARKING ORDER FORM 5 GRANDSTAND TICKETS For guests with Barn passes, standing room Evening Show tickets can be purchased daily from the Grandstand Ticket Office located in front of the Grandstand (403.269.9822). Standing room is located on the tarmac between the Grandstand and the Race Track. PREMIUM VENUES Chuckwagon advertisers have priority access to hosting at the Calgary Stampede. We offer the following venues to choose from. THE RANGELAND TENT gives you and your guests a taste of good old-fashioned western hospitality with the Rangeland Package. The night begins with a BBQ and live western music, ending with prime balcony tickets during the GMC Rangeland Derby. THE PADDOCK BALCONY is sure to impress your guests with its exclusive rooftop patio, where guests will be treated to authentic western cuisine. This package includes prime lower-level tickets in the Grandstand. THE 30X SALOON is located on the main level of the Grandstand and can be booked as a semi-private or private hosting venue. When your guests finish dinner, you move to great seats in the Grandstand with the rest of the Stampede fans, with personalized service.
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