Old Spice Teams Up with the NFL Victory Never Smelled So Good Old Spice Football Heritage In August 2009, Procter & Gamble and the NFL Partnering with the NFL makes sense for Old Spice. announced a multi-year sponsorship whereby select We’ve already worked with some of the NFL’s toughest P&G brands were designated as “Official Locker players, including Chicago Bears linebacker Brian Room Products of the NFL.” Urlacher – seen most recently in our popular Swagger As the “Official Deodorant and Body Wash of the NFL,” scent commercial (fall 2008). Old Spice is supplying all 32 team locker rooms with a Old Spice also joined forces with Pro Football Hall of variety of products to help players smell and look Fame Middle Linebacker Dick Butkus and the I Play great on and off the field. Clean program in 2008, coming together to strengthen To celebrate the partnership, Old Spice is launching a the future of sports by educating parents, coaches Red Zone NFL Limited Edition packaged line of and athletes about the dangers of steroids and to products featuring special football-themed graphics and take a stance by taking the I Play Clean Pledge. the NFL shield announcing its official sponsor status. Current and former NFL greats have already taken the By combining a multi-level defense system and I Play Clean Pledge, including Mike Ditka, Jason Taylor, controlled release technology to help stop odor and Matt Hasselbeck, Jim Miller and Anthony Munoz. Want wetness, Old Spice Red Zone is tough enough for the more information or to show your commitment and toughest of players, not to mention the millions of take the Pledge? Visit www.IPlayClean.org. armchair quarterbacks across the nation. Since 2001, Old Spice has recognized top high school Available starting in September 2009 – just as the football players through its Old Spice Red Zone Player official season kicks off – the Old Spice Red Zone NFL of the Year program, honoring those who dominate the Limited Edition packaged line of products features game through leadership, commitment, determination deodorant, body wash and body spray in Swagger, and a winning attitude. For more information, visit Showtime, Pure Sport and After Hours scents. www.OldSpiceRedZonePlayer.com.

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