Student Experience Book.Indd

Student Experience At the Core of the Hugh Baird University Centre “The only source of knowledge is experience.”

(Albert Einstein)

Page 2 | Hugh Baird University Centre | Student Experience Contents

5 Foreword from the Principal 7 Introduction 10 We are set to open doors of our striking new multi-million pound facility 14 Undergraduates start journey at Freshers’ Fayre 16 Educational and Cultural Visits 18 Visual Merchandising Students Visit Macy’s during Trip to the Big Apple 30 Students inspired by London visit 34 Undergraduates wowed by Italian experience 46 Undergraduates have Prague experience 48 University Centre undergraduates take design inspiration from Berlin 52 Undergraduate designs Museum’s Window of Remembrance 56 Students dress foyer for Christmas 62 Students explore their progression options 64 Shining Stars commended at Awards Evening 66 Edinburgh’s grisly past and ghostly spaces inspire photographers 68 Paris inspires photography undergraduates 70 International Awards for Photography and Design Students 76 Festival bug hits local University Centre 80 Black is Back for Visual Merchandising Undergraduates 90 Scholarship students’ year to remember 94 University Centre Survey Winner Announced 96 Students turn windows ten shades of green 102 College welcomes UCLan lecturer 104 Student wins competition with Christmas sprouts! 105 Hugh Baird degree student beats 9,000 applicants to secure Next role 108 Hugh Baird College reveals plans for ultra modern £1million gym 110 Students get seal of approval from retail giant 112 Students’ seal of approval from Very 114 First class honours celebrations 116 Giving something back 117 University Centre undergraduates generate feedback on their experience

Hugh Baird University Centre | Student Experience | Page 3 Part of a photoshoot at the liverpool giants event by Tony Goulden.

Page 4 | Hugh Baird University Centre | Student Experience Foreword Undergraduates are from further afi eld a chance closely with partners such as increasingly recognising the to see the real Liverpool. Liverpool City Region Local benefi ts of staying closer Enterprise Partnership. to home and continuing Courses are regularly their education at their reviewed to ensure The Hugh Baird University local college, making the consistently high standards Centre offers a friendly best progression into and high rates of student and supportive learning their working lives without satisfaction. Degree environment and we provide running up debts through qualifi cations are valued by you with the tailored support accommodation and living employers and we work with you need to be successful. costs. At the same time, many different industries to We deliver through small those who do want to move ensure that our programmes class sizes with varied to a different city for their include the skills, knowledge teaching and assessment university experience are and currency you will need methods, giving our keen to choose a destination in your chosen career. Our undergraduates individual that offers value for money, qualifi cations are work attention. Our staff are also an inspirational environment related, aimed at those who used to working with people and the opportunity to live in prefer to take a vocational of all ages and we welcome a vibrant, cosmopolitan city. route and build up skills mature learners recognising to develop their careers. that their work and life Our degree courses are Many of our undergraduates experience can be an asset validated by prestigious undertake live projects for and may qualify them for North West universities, local and national employers, entry to our university level meaning that you can gain a enter local, national and courses. degree from the University international competitions of Central Lancashire, or and, for some courses, We are a friendly community Edge Hill University, right complete work placements. of staff and students and here in Liverpool; allowing We are also busy working our aim is to give our local undergraduates to with employers to design ndergraduates an excellent work around family and work new courses to add to our educational experience. commitments, and those offer each year, working

Helen Mathers (Dean of Higher Education)

Hugh Baird University Centre | Student Experience | Page 5 Page 6 | Hugh Baird University Centre | Student Experience Introduction

elcome to the student life including: local, national students with easy access W experience book. All and international trips; to the wealth of cultural aspects of engagement enrichment activities; heritage, shopping, cafés, with the Hugh Baird student led social bars and museums. With University Centre (HBUC) events; study support such easy access to the City aim to enrich our students’ services; quality teaching of Liverpool, students will lives, aspirations and life and learning; making never cease to feel at the experiences leading to friends; work experience; core of city centre life. conﬁ dent and employable engagement in planning and graduates. development committees; and development of We consider the fulﬁ lment independance. of every activity undertaken throughout a students study The Hugh Baird University period as an enhancement Centre (HBUC) lies within to their experience. This reaching distance of the will manifest itself through 2008 Capital of Culture many aspects of university City of Liverpool, providing

Opposite: 2014-15 Promotional campaign message ‘Where It All Starts’ representing the Hugh Baird University Centre as a location for creating a fresh start and aspiring for the future that lies beyond.

Hugh Baird University Centre | Student Experience | Page 7 Page 8 | Hugh Baird University Centre | Student Experience Above: Our students are invited to act as representatives of the Hugh Baird University Centre, helping to promote awareness of the UC to new and future students during open events.

Hugh Baird University Centre | Student Experience | Page 9 We are set to open doors of our striking new multi-million pound facility

e are opening the University Centre with open- the region and engage W doors to our brand new plan study areas and a students with the local multi-million pound facility, multi-purpose performance community and businesses. following an extensive arts space for public It further demonstrates our building project delivered by events,ranging from school determination to align with Wates Construction. productions to conferences. the Liverpool City Region’s Further community-led key growth economies. The new ultra-modern L20 facilities include a public The L20 Building is set up Building, based on Stanley library, learning resource to support training and Road, is designed to drive centre and a café with an development in key areas, community and employer outdoor seating area. helping to equip the next engagement while ramping generation with the skills up higher education The ﬁ ve-storey required to drive our local provision. contemporary building, economy in the coming designed by architect years.” Hugh Baird College Principal IBI Taylor Young, was and Chief Executive completed following a ten- Throughout construction, Yana Williams said the month build programme. Wates used the project development would place to provide practical work the educational body at the Ms Williams said: “This is a experience to support Hugh heart of the community. really exciting time for the Baird College’s curriculum, college, signalling our vision with Level 3 BTEC Extended The 2,600-square-metre and progressive outlook Diploma in Construction facility includes a dedicated to raise aspirations across

Page 10 | Hugh Baird University Centre | Student Experience The brand new L20 Building in it’s last stages of completion.

Hugh Baird University Centre | Student Experience | Page 11 students joining the on-site workplace. Firms will further set up to drive hospitality team. benefi t from professional training standards across the training courses for staff. region, has been charged Business Unit Director with heading a corporate Wates Construction North The second fl oor will house hospitality base with West Tony Shenton said: the University Centre, which business conference and “Hugh Baird College will be a dedicated place of events facilities, located in is quite unique in its study for students taking the new build. curriculum delivery and the one of the college’s degree comprehensive educational programmes. In recognition of the great service it provides make heritage of the area, historic it an incredibly valuable “The new build will iron gates presented by the education and training enable us to transform women of Bootle in memory provider in Merseyside. our delivery of higher of HM King George VI, to Our team has applied education in a bid to acknowledge his efforts in its extensive education make it more accessible World War Two, have also expertise to ensure the new and affordable for people been fully restored and will building delivers on the across the region,” said form the main entrance to college’s vision for a state- Ms Williams. “We will now the new site. of-the-art academic and be able to offer a greater vocational facility which depth of degree level Hugh Baird chair of will bring lasting benefi t to courses, Certifi cates in governors Jim Brown said: students, employers and Educations and PGCEs, “This new building in the the wider community.” covering areas such as heart of Bootle is custom creative arts, health and made for community The fi rst fl oor of the social care, business involvement. Throughout building is being opened for management and IT.” its development we had the businesses, helping to create community at the forefront an industry-led atmosphere The college’s recently of what we wanted to and link students with the launched L20 Hotel School, achieve here. It offers the

Page 12 | Hugh Baird University Centre | Student Experience young people who use Wates was appointed to the forms part of the North West it a complete education project via the North West Improvement and Efﬁ ciency experience linked into our Construction Hub (NWCH), Partnership (NWIEP). other campus buildings which facilitates the cost and in the immediate area. It time efﬁ cient procurement of also offers library and cafe public sector building works facilities to members of the in the North West. public who are welcome to visit anytime. We are really Wates was appointed to the pleased that the building is North West Construction now fully operational and Hub’s medium value thank all those who made it framework (£500k to £10m) possible.” and high value framework (£10m plus) in 2010, which

Hugh Baird University Centre | Student Experience | Page 13 Undergraduates start journey at Freshers’ Fayre

ore than a hundred and Rachel Frampton, Speaking after the event, M twenty undergraduates Partnership Ofﬁ cer from Rachel said: “It was attended the Freshers’ Fayre UCLan gave the students great for us to visit the at the Hugh Baird University information about what college and talk to new Centre before their term they can expect as a students at the Hugh Baird began. A mix of 1st, 2nd and student of the university, University Centre and I 3rd year students listened including the facilities both was very pleased by the to a welcome from the Dean on and off campus and large number of UCLan of Higher Education, Helen beneﬁ ts of being a UCLan students who attended. Mathers. This was followed undergraduate. This was It is important that those by talks from the University followed by a quick quiz who are studying on Centre’s Higher Education where two lucky students UCLan courses at the Partners, the University of won spot prizes of UCLan University Centre feel Central Lancashire (UCLan) hoodies. just as much a part of and Edge Hill University. the UCLan experience as

Page 14 | Hugh Baird University Centre | Student Experience the students who attend new students at Hugh Baird societies offered by the our Preston campus. College and the University Student Union, as well as Our close relationship Centre to familiarise putting a face to the name with the Hugh Baird themselves with the support, of some of the key staff they University Centre means facilities and enrichment may come into contact with that the undergraduates available to them, including throughout their course. here beneﬁ t from both sports activities and Lifestyle institutions and we Fitness gym, clubs and Sophie Barrett-Kai, encourage them to make societies, study support and Education Liaison Ofﬁ cer use of the wide range of learning resources. for Merseyside at Edge Hill resources available to them University said: as UCLan undergraduates For the University “It was great to speak studying at the Hugh Baird Centre’s Computing and to the new students University Centre.” IT undergraduates, their Fresher’s experienced was at the Hugh Baird Following the talks, the further enhanced with a trip University Centre about HE Freshers were able to to the course’s validating the opportunities and browse the stands at the partner, Edge Hill University. brand new facilities now cross College Freshers’ They were able to see the available to them at Edge Fayre aimed at helping all non-academic clubs and Hill University.”

Hugh Baird University Centre | Student Experience | Page 15 Educational and Cultural Visits

s a part of the personal, of the visits undertaken development, but to support A academic and cultural are Paris, Milan, New York, group and cross course enrichment, we encourage Prague, London, Liverpool, bonding and encourage the participation in local, Budapest, Edinburgh, students to explore the world national and international Venice, Berlin. beond the conﬁ nes of the visits to enhance students’ HBUC. vision of the wider world. It is an exciting opportunity for students to participate Visits are organised for a in these events to not only multitude of reasons. Some enhance their personal

Page 16 | Hugh Baird University Centre | Student Experience Hugh Baird University Centre | Student Experience | Page 17 Visual Merchandising Students Visit Macy’s during Trip to the Big Apple

ugh Baird’s Visual the Hotel Wolcott in Central “World’s Largest Store” and H Merchandising and Manhattan. The 5 day trip is the second most visited Promotional Design students to New York has given attraction in New York after have recently returned students the opportunity the Empire State Building. from a trip to New York. to visit New York’s many During the tour, our students In total, 21 BA[Hons] and tourist attractions such as learned about the strategic Foundation Degree students The Empire State Building, selling techniques that have were part of the educational Central Park, Times Square, made Macy’s such a lasting trip to the “Big Apple”. The the Rockefeller Building, success. three nights, fi ve day trip Ground Zero as well as a was in aid of project work tour around other sites in The experiences gained linked to the iconic Macy’s New York. by the students who went department store and to on this New York trip enable comparisons linked The main highlight of the trip will support their overall with the high street stores was the Behind the Scenes learning and development and brands around the UK. tour at Macy’s Flagship throughout their studies on department store in Herald the Visual Merchandising Students along with three Square. Macy’s, founded and Promotional Design tutors, Colette Mawdsley, in 1858 relocated to the course. Trips planned for the Angela O’Brien and Marc 9 fl oor department store course in 2013/2014 include Bailey fl ew into New in 1902 and since it’s 7th Paris and Milan, which in York’s JFK airport from Avenue addition in 1924 it turn will complete the Hugh Manchester and stayed at earned has the title of the Baird College marketing bag

Page 18 | Hugh Baird University Centre | Student Experience Winter Visit to New York - Times Square.

Hugh Baird University Centre | Student Experience | Page 19 which has been the focus and college. They were and installation of a ﬁ nal in many of the promotional able to capture both the project as well as compiling photographs throughout the essence of New York and a practical and innovative New York trip. their personal experiences industry standard design via photographs that are portfolio along with a public Colette Mawdsley, course being exhibited in the foyer exhibition of the honours leader for the Visual on Friday. We are already project. Merchandising courses looking forward to taking commented “The trip Higher Education students to New York has been to Paris and Milan next a great experience for year!” every student involved. The Macy’s tour was the The Visual Merchandising highlight of the New York & Design BA [hons] and visit, the store’s history, Foundation Degree courses excellent marketing and allow students to develop merchandising along with their creative thinking to the expertise of the tour develop innovative design guide is an experience that solutions and working is hard to ﬁ nd anywhere on specialist industry else in the world. The briefs enhancing their students were fantastic and employability. The course were a credit to the tutors also includes the designing

Page 20 | Hugh Baird University Centre | Student Experience Winter Visit to New York - A view from the Empire State Building.

Hugh Baird University Centre | Student Experience | Page 21 Winter Visit to New York - Visual Merchandising & Promotional Design students never miss an opportunity to pose for a photograph with the Hugh Baird College promotional bag. On this occasion in front of Macy’s Department store having had a guided tour of the store.

egree students from the The trip also gave the join. Having already taken D Visual Merchandising students a chance to visit students to New York earlier and Promotional Design the Isabella Blow exhibition in their course, lecturers are course visited London at Somerset House, where hoping to add both Milan recently to see how its they were able to carry out and Venice to the list of high streets are promoting valuable research for their forthcoming destinations for this year’s Christmas end of year degree shows the Visual Merchandising products. The group of and projects. students, while other HE undergraduates were able groups will go to Prague, to study the latest trends in This type of educational trip Berlin and Poland. visual merchandising being plays a big part in the higher used by iconic brands such education programmes as Harvey Nichols, Harrods at Hugh Baird, giving our and Selfridges, as well as undergraduates as much comparing the London looks exposure as possible to to those being used on our current practice in the regional high streets. industries they aspire to

Page 30 | Hugh Baird University Centre | Student Experience Winter Visit to London - One of the highlights of any winter visit to London is the Harrods window installations.

Hugh Baird University Centre | Student Experience | Page 31 Annual day visit to London providing students with the opportunity to sample the architectural, artistic and cultural highlights available in the capital. Top: Panoramic Landscape of the Thames. Below: Early evening sightseeing at the rivers edge. Below Right: Students fresh off the train and ready for the cold walk through London.

Page 32 | Hugh Baird University Centre | Student Experience Hugh Baird University Centre | Student Experience | Page 33 Undergraduates wowed by Italian experience

group of twenty one to do lot of shopping! A undergraduates, the A undergraduates in guided bus tour of Milan generous bursary gift Visual Merchandising and gave them a taste of the offered at the Hugh Baird Promotional Design were architecture and its history University Centre, helped inspired by an educational and they had a tour of the towards the cost of travel trip to Milan and Venice. Duomo, one of the World’s and accommodation. The students are all biggest and grandest Gothic First year undergraduate, studying towards either cathedrals. Jodie McShane said: the Foundation Degree “What a fantastic trip and or the BA (hons) Top Up A highlight of the educational opportunity for me to go to in Visual Merchandising visit was a day trip to Venice Milan and Venice with all and Promotional Design, where the undergraduates my classmates. The bursary which are validated by experienced the romance money paid for the trip and the University of Central of a gondola ride and had a without it I would probably Lancashire. tour of part of the City. not have been able to afford to go.” Accompanied by three of Joe Puletua from the fi rst their lecturers, the fi ve day year of the Foundation Lyndsay Jordan used Venice visit saw them take in some Degree course said: as primary research for her of Italy’s most fashionable “Venice was like a theatre End of Year degree show streets in Milan. They visited set for me, all the little project and said: “The the ancient and glamorous alleyways and bridges experience was amazing arcaded shopping gallery, were enchanting. The for me because Venice is Galleria Vittorio Emanuele colours take your breath an embedded theme in my where, as well as studying away, it was a tremendous major project, it just fi red the designer brand window experience.” me up and inspired my displays to help with their creative thinking.” For many of the course, they were also able

Page 34 | Hugh Baird University Centre | Student Experience Visit to Milan - Students exploring the rooftop of Milan’s Duomo Cathedral taking in the gothic design of the architecture along with views over the city and looking out towards to the Alps.

Hugh Baird University Centre | Student Experience | Page 35 Winter Visit to Milan - A quiet Sunday lunchtime in the centre of Milan. Students taking the opportunity to view the magnificent architecture without the weekday crowds.

Page 36 | Hugh Baird University Centre | Student Experience Winter Visit to Milan - What student could resist a little shopping in the fashion capital of Italy.

Hugh Baird University Centre | Student Experience | Page 37 Page 38 | Hugh Baird University Centre | Student Experience Hugh Baird University Centre | Student Experience | Page 39 Page 40 | Hugh Baird University Centre | Student Experience Hugh Baird University Centre | Student Experience | Page 41 Winter Visit to Milan - Students were welcomed by Mike and Sulley to the central Piazza Duomo in the City of Milan. Posing in front of Galleria Vittorio Emanuele II Shopping Centre, students were all set to explore the cultural, architectural and of course shopping highlights of central Milan.

Page 42 | Hugh Baird University Centre | Student Experience Hugh Baird University Centre | Student Experience | Page 43 Top: Cafe culture overlooking the central piazza in Milan Bottom: Students and lecturers taking the scenic gondola trip through Venice.

Page 44 | Hugh Baird University Centre | Student Experience Top: End of the day photo at the Venice docks waiting to return to Milan. Bottom: The exquisite complexity of the Grand Canal in Venice.

Hugh Baird University Centre | Student Experience | Page 45 Undergraduates have Prague experience

group of ﬁ rst trip was to explore how I.T. sightseeing tours gave A and second year systems are used in a variety them the chance to take undergraduates from the of organisations. photographs to be used in Hugh Baird University their photography module Centre embarked on an Highlights of their trip too. educational visit to one of included a visit to a brewery the most beautiful cities in where they learned about Accompanying the the World recently, Prague. its history and processes. undergraduates were As they are all studying on They were also given a tour lecturers Elly Foran, Tony the Foundation Degree in behind the scenes of the Paes and Phil Glennon. Elly Information Technology, a local supermarket where said: course approved by Edge they found out about the “All of the students were Hill University, the aim of the layout and signage. Their

Page 46 | Hugh Baird University Centre | Student Experience inspired by the visit to One undergraduate, across industry. They Prague and the experience James Hyslop said: “From showed us that IT is much has already helped them the minute I landed in more than just sitting at a with their course and their Prague to the minute I left computer. In the brewery confi dence. For example, I enjoyed being there. The we went to, machinery the supermarket visit gave trip not only increased my ran everything and it was them a real insight into how confi dence but also helped all computerised. We also IT is used to create impact me produce better work saw IT at work in retail with in a retail environment, because I am now trusting the visit to Supermarket as well as a wider view my ability to provide level ‘Kaufl and’. The trip of customer service and 4 standard. All of the tours to Prague was a new business.” we had on the trip opened experience and one I won’t our eyes to how IT is used forget.”

Hugh Baird University Centre | Student Experience | Page 47 University Centre undergraduates take design inspiration from Berlin

esign undergraduates Buchstabenmuseum was most infl uential schools of D from the Hugh Baird fi rst on the group’s itinerary. architecture, design and art University Centre recently Opened in 2005, the of the 20th century. Here travelled to Berlin to expand Buchstabenmuseum is an the group discovered the their knowledge and gain entire museum dedicated to importance of mixing design inspiration from museums the preservation of letters and style with functionality dedicated to elements of the and characters. The displays and comfort thanks to an design industry. and artefacts of the museum exhibition on chair design. complemented the studies of The undergraduates, are the group perfectly as they The visited also enabled the studying on the Foundation are currently examining the group to learn how design Degree and BA (Hons) Top evolution of font design and and architecture can also be up course in Graphic Arts, type history as part of their used to commemorate and both of which are validated fi rst year projects. remember as they visited by The University of Central a number of historic sights Lancashire (UCLan), spent a On day two, the students and memorials. In the city’s week in the German capital visited Berlin’s Museum Treptower Park, they visited and made the most of their of Design the Bauhaus the Soviet War Memorial visit by packing in a host Archiv, home to art pieces, which was constructed to of cultural and educational items, documents and commemorate 5,000 of the experiences. literature which relate to the 80,000 Soviet soldiers who Bauhaus School, one of the fell in the Battle of Berlin

Page 48 | Hugh Baird University Centre | Student Experience Hugh Baird University Centre | Student Experience | Page 49 in 1945. They also paid levels. I learnt a lot from we try to provide our their respects at Berlin’s the design museums and students at the University Holocaust Memorial. The will certainly be drawing Centre. We offer small memorial, designed by on what I saw there to group sizes so it is a lot architect Peter Eisenman inspire my work over the easier to organise trips and engineer Buro Happold, next two years here at the such as this one to Berlin. is made up of huge blocks University Centre. The I hope the students got that differ in size thus visits to the memorials as much from the trip changing the ﬂ ow of light also really made us think as I did. By ensuring our between them at different about our history and students have a rounded times during the day. remember how lucky we understanding of design are.” and its history, we hope Speaking on returning to that, when it comes the Hugh Baird University Andy Jones, lecturer in to job interviews and Centre, undergraduate Alex Graphic Arts accompanied networking, they are able Parry said: them on the trip. He said: to have more complete conversations with others “The trip to Berlin was “This trip is typical of in the design industry.” brilliant on so many the kind of experiences

Page 50 | Hugh Baird University Centre | Student Experience Hugh Baird University Centre | Student Experience | Page 51 Undergraduate designs Museum’s Window of Remembrance

he Museum of Liverpool Christmas Truce’. but Catherine’s was T has teamed up with chosen as it was so well the Hugh Baird University Catherine Mooney’s work researched and thought- Centre to create a unique was chosen and, this week, through, using very simple Christmas window display she installed the display methods to remember to commemorate the First which can be seen by those who fought in the World War. Museum visitors until the First World War. She will end of January 2015. also be featuring products First year undergraduates available in our shops to on the Foundation Degree Karen O’Connor, Head of animate the display, which in Visual Merchandising and Retail at National Museums will be seen by all our Promotional Design at the Liverpool said: visitors and many others University Centre – which is “This has been an exciting who pass the Museum on validated by the University collaboration with the the waterfront.” of Central Lancashire Hugh Baird University (UCLan) – were invited to The development of Centre and we’ve really create a visual display for Catherine’s winning design enjoyed working with the Museum’s shop window involved her obtaining a the students to come to reﬂ ect its First World War copy of the First World War up with creative ideas exhibitions. Students were Memorial Roll of Honour to transform our shop asked to create designs of Liverpool’s Military War window. based on subjects including Dead, which is displayed in ‘Home for Christmas’, “All the undergraduates’ the Hall of Remembrance at ‘Women at War’ and ‘The designs were incredible, Liverpool Town Hall. It lists

Page 52 | Hugh Baird University Centre | Student Experience Hugh Baird University Centre | Student Experience | Page 53 more than 13,000 names Christmas is a happy Angela O’Brien, of fallen soldiers, whom time, but also a time to Programme Leader for Catherine is including in her refl ect and remember, Visual Merchandising and display using handwritten particularly as we mark Promotional Design at the labels to signify those 100 years since the Hugh Baird University Centre who didn’t return home for outbreak of war in 1914. said: Christmas in 1914. “The names I have “This has been a fantastic Merchandise including featured are intended opportunity allowing books from the Museum’s to make an emotional our students to work on shop will be used in her connection with the another live industry brief. display to form a tree-like viewer, juxtaposing the Our Visual Merchandising shape. The concept was sentiment of families and Promotional Design inspired by Catherine’s at Christmas with the courses have a long discovery that it was virtually memories of all those who reputation of linking with impossible to obtain a were lost.” employers for live briefs, Christmas tree during the often collaborating with First World War, so people Undergraduates on the high street retailers. had to be creative in using Foundation Degree in whatever materials they Visual Merchandising and “This project was could fi nd. Promotional Design work particularly challenging in close collaboration with due to the sensitivities Catherine Mooney said: the retail sector, but this surrounding the theme. is the fi rst time they have I’m proud of the efforts “13,000 people from been involved in the design our students made Liverpool lost their lives of a Museum window in researching and in the First World War, display. The Foundation translating the brief, and many more were Degree involves students ensuring that the client’s affected. I thought it was in work-based learning in needs were met, whilst really important that those order to apply new skills at the same time treating people were recognised and knowledge to real life the subject with sensitivity in this window display. working situations. and respect.”

Page 54 | Hugh Baird University Centre | Student Experience Hugh Baird University Centre | Student Experience | Page 55 Students dress foyer for Christmas

Hugh Baird University Centre | Student Experience | Page 61 Students explore their progression options

ugh Baird College Edge Hill University. Also at Hugh Baird College and H hosted an event this providing information attended the event with her week aimed at helping stands were Liverpool classmates. She said: students decide their next John Moores University, step into university level University of Liverpool and “I wasn’t sure about education. Manchester Metropolitan going to university before University, as well as I came to the event, but More than 150 students universities from Cumbria, now I’m considering it. attended the Progress to Chester, Huddersfi eld and I spoke to the people University day which was Staffordshire. Visitors were from all the different open to learners in their able to gather impartial universities and got all fi nal year of sixth forms information, advice and their information to read in the area, as well as guidance about choosing through. If I do go to uni, I those already studying the right course and the would like to do a Fine Art at Hugh Baird College. right university for them, degree.” There were universities as well as seeking advice Retention and Progression and advisory organisations about fi nance from Student Co-ordinator at Hugh Baird on hand including The Finance England. Hugh Baird University College, Kerry Jones said: Centre’s higher education Sofi a Nikoloudakis is “Choosing which partners, University of studying on the BTEC Level university to go to is a Central Lancashire and 3 Diploma in Art and Design big decision so it’s really

Page 62 | Hugh Baird University Centre | Student Experience important for students them through the UCAS If you would like to ﬁ nd out to do their research. process. Today’s event more about the courses The Retention and co-ordinated by our on offer at The Hugh Baird Progression Team offers University Centre adds to University Centre, which are an impartial support this by giving students a all validated by the University service so we hold lots chance to talk face to face of Central Lancashire or of information sessions to a range of universities Edge Hill University, visit for our students about so that they can make an our course pages, or drop applying for higher informed decision about in to speak to one of the education, giving one the right progression Retention and Progression to one advice and route.” Co-ordinators in The Pod. guidance and helping

Higher Education - Moving on Fair encouraging the realisation of ‘Where it all starts’

Hugh Baird University Centre | Student Experience | Page 63 Shining Stars commended at Awards Evening

ugh Baird College held Representatives from the education and training and H their annual Awards sponsor companies joined how he began his career in Evening last week honouring students, College Governors radio. students for their hard work and staff in a lavish and commitment during celebration. Guest speaker Amongst the winners 2013/14. This year’s event was Radio City’s Rossie, aka on the night was Daniel was held at the College’s Simon Ross. Presenter of Prosser who not only won new L20 Building and, the mid-morning show every Student of the Year for as always, each award weekday on Radio City 96.7, Motor Vehicle Technology, was sponsored by an Rossie is a keen supporter but was also presented organisation with links to the of Hugh Baird College. with the Colin Appleton College. Congratulating the award Award for Excellence. winners he spoke of his own Named in honour of the

Page 64 | Hugh Baird University Centre | Student Experience College’s former Chair of Her tutors said: “Every of 2014 all of whom were Governors, the award is class needs a Katarzyna! amazing individuals. For given to a student who has She helped the group Willd Thang, it’s important shown excellence in their to gel because of her to support this sort of event performance. Having started friendly, fun loving and that can inspire the next at Hugh Baird College fi ve outgoing personality.” generation.” years ago, aged 14, Daniel She was nominated for progressed through the the award because of her Other guests at the event Motor Vehicle programme determination and drive included Chief Executive of and completed the Level 3 to make the most of every Sefton Council, Margaret Diploma in Car Maintenance opportunity available to her. Carney and Councillor Peter last year. His tutors said he Dowd who tweeted from consistently gave his best The award sponsors each the event congratulating the efforts in everything that was donate a prize to accompany winners. asked of him, describing him their award so the winners Compere for the evening as a “boss lad”! received gift vouchers or tools for their trade. New was Alun Owen and thanks Speaking after the awards sponsors for this year went not only to him, but ceremony, Daniel said: “I included the University of also to the College’s Cabin was shocked to get the Central Lancashire, L’Oreal, Crew and L20 Hotel School second award, I never Peel Ports and Crowne students whose professional expected it.” As well as Plaza Liverpool. Branded hosting skills were evident £100 worth of high street clothing and merchandise throughout. Guests were vouchers for the Colin experts, Wild Thang, also welcomed and seated by the Appleton Award, Daniel sponsored an award this team of students from the received a 200 piece socket year. Managing Director, Travel and Tourism course, set from Motor Vehicle Andrew Dwerryhouse said: creating a striking fi rst Technology Award sponsor, “Wild Thang were very impression dressed in their Halfords Trade. proud to be an offi cial Cabin Crew uniforms. Food sponsor and supporter of was created and served Another student rewarded Hugh Baird College Student by the L20 Hotel School for her hard work was Awards Evening 2014. It students both before and Katarzyna Fronczyk who was an inspirational night at after the ceremony. won the Student of the Year Hugh Baird College with the for English for Speakers of evening showcasing and Other Languages (ESOL). rewarding the best students

Hugh Baird University Centre | Student Experience | Page 65 Edinburgh’s grisly past and ghostly spaces inspire photographers

he Scottish city of such a challenging, but to get it right, not just T Edinburgh was the unique medium. They visited relying on the digital idea, latest destination for the the remote Cramond Island, shooting enough will Hugh Baird University which is only accessible eventually get a decent Centre photography for a few hours of the day image.” undergraduates. Studying due to its tidal crossing, as on the Foundation Degree well as The Surgeon’s Hall All of the students came in Digital Imaging and museum, fi lled with the grisly away inspired and enthused Photography, which is past of medical mishaps. with the project, ready to approved by the University Along with visits to galleries experiment in the darkroom of Central Lancashire, and and museums including the to try and capture the the HND Art and Design National Portrait Gallery, they atmosphere of Edinburgh students had a theme took a ghost tour through on the page. Between throughout the trip to explore the forgotten underground them, they took hundreds of some of Edinburgh’s more vaults of the city. images over the two nights, spooky and ghostly spaces. experimenting with unusual Foundation Degree student, techniques, splashing, Armed with only black and Conor McBride-Jones, said: solarising and making white traditional 35mm and deliberate mistakes. Some medium format cameras “Shooting with only fi lm of the fi nished work can be the students experimented cameras scared me at seen here and video footage with movement, night fi rst but I learned so taken on the trip can be photography and the happy much. I had to think viewed below. accidents of shooting with through each photograph

Page 66 | Hugh Baird University Centre | Student Experience Hugh Baird University Centre | Student Experience | Page 67 Paris inspires photography undergraduates

group of undergraduates international photographic Student Tony Lavendar was A from the Hugh Baird works and meet and moved by the trip to Paris University Centre were talk to gallery owners, and said afterwards: inspired by their educational famous photographers and visit to Paris, producing celebrities like Martin Parr “Standing on the steps some atmospheric shots of and Brian Adams. of the Grand Palais and the city. walking into Paris Photo David Lockwood is was a dream come true, As they are all studying Programme Leader for the and I guess it would be on the Foundation Degree Foundation Degree in Digital for any photographer. To in Digital Imaging and Imaging and Photography talk with the World’s ﬁ nest Photography, a course at the Hugh Baird University photographers and gallery approved by the University Centre and accompanied the owners was daunting of Central Lancashire, undergraduates on the trip. and a real baptism of ﬁ re, the aim of the visit was He said: but for me an important to undertake location step. As a photographer, photography and to attend “All in all is was a very I had set expectations for the renowned international busy but enjoyable trip myself but after Paris I photographic fair, ‘Paris which the students had to set the bar much Photo’. gained lots from. It higher and, with that, raised their aspirations came a lot more creative As well as daytime photo and also gave them the freedom.” shoots at World famous opportunity to broaden landmarks such as Versailles their experience of foreign and Sacre-Coeur, the group countries and location spent evenings shooting based photography. On night photography around their return, they put Notre Dame, the Eiffel Tower together their own ‘Paris and the River Seine. Their Photo’ exhibit showing a visit to Paris Photo gave selection of works at the them the opportunity to L20 Café in Hugh Baird view some of the greatest College.”

Page 68 | Hugh Baird University Centre | Student Experience Hugh Baird University Centre | Student Experience | Page 69 International Awards for Photography and Design Students

tudents have beaten D&AD was formed in Britain being thrown at a person’s S competition from during the 1960s by a group face. thousands of students including photographer to gain two international David Bailey to promote Sean, aged 42, from awards for commercial excellence in design and Southport, enjoyed photography and packaging advertising. Now a global success in a brief written by design. association which also multivitamin drinks brand promotes vocational training Purdey’s. He designed a Amy Jay and Sean and charity work, D&AD range of rebranded and Armstrong study at holds its awards annually. repackaged drink bottles Hugh Baird College and The New Blood Awards are and labelling, partly inspired have scooped two top open to anyone in full or by the shape of water drops accolades in the 2014 part-time education, recent and tornados. Design & Art Direction graduates or anyone aged Amy is progressing onto (D&AD) New Blood Awards. under 24. Both are progressing on the second year of the undergraduate courses Amy, aged 21, from Old Foundation Degree in Digital in Digital Imaging and Swan, Liverpool, has won an Imaging and Photography Photography at the Hugh award for the photography at the Hugh Baird University Baird University Centre brief designed by mobile Centre. The Foundation – degree programmes phone giant Nokia. Her Degree is one of a number validated by the University of photograph for the brief, of new degree programmes Central Lancashire (UCLan). entitled ‘decisive moment’ launched for 2014 at the captures a plate of spaghetti University Centre, all

validated by the University of because I never had any “A key focus of our Central Lancashire (UCLan). qualifi cations related courses is vocational and to them. The course at commercial photography She said: Hugh Baird was fantastic. with a work-based There was fl exibility to orientation. Our approach “I really enjoyed the focus on the areas that develops real-world skills. art and design course I’m particularly interested We entered the D&AD I studied at Hugh Baird in and the tutors were competition because it College and I am looking brilliant. I’m continuing has commercially-focused forward to continuing on my studies at Hugh briefs written by real the Digital Imaging and Baird College and I’m clients such as Nokia. Photography degree. The interested in becoming tutors have been really a teacher and hopefully “Our students were helpful and encouraging. can do a teacher training competing internationally In the future I hope qualifi cation once I’ve got with up to 1,000 others in to work in the media a degree.” each category - including industries, so the degree those studying on the best course should boost my As part of their course, degree courses across knowledge and help me the students entered the the country. fi rm-up my career plans.” D&AD awards to support their photography and “The success is great for Sean said: design studies. Tutor David Amy, Sean and the Hugh Baird University Centre. “I’ve been working in Lockwood said the impact The students can promote graphic design and this has on developing their personal portfolio photography for 15 years students’ working skills and on the D&AD website but went back to college experience is tremendous. and put the D&AD award

Page 74 | Hugh Baird University Centre | Student Experience symbol on their own “The development and including Liverpool’s individual websites, giving success of new courses burgeoning creative them national credibility. at Hugh Baird College industries and media It’s also great for Hugh and the University Centre, scene. The courses refl ect Baird University Centre like our new Foundation wider initiatives to further to have two students Degree in Digital Imaging develop Liverpool’s achieving such success and Photography, creative industries.” internationally. shows that people are increasingly studying “Photography has had a locally because of the revival in recent years, he costs associated with said. Although cameras studying away from home. and technology have become more accessible “We benefi t from through digital technology students of all ages and in some ways, students backgrounds, not just now realise that they young people who are need proper education already in education, but and training to get the a lot of mature students, best results, and to who are taking new develop both the creative career paths. and commercial skills and experience to be “The Hugh Baird successful in this fi eld.” University Centre is continuing to align itself College principal Yana with the region’s key Williams said: economic growth sectors

Hugh Baird University Centre | Student Experience | Page 75 Festival bug hits local University Centre

ith the festival One of the ﬁ rst to sign up on it. Having been at W season in full swing, for the new Foundation Hugh Baird College for a a crop of forward thinking Degree was 19 year old, few years, I already know undergraduates are hoping Magan Farquhar. Having what a great place it is to kick start their career in just completed the Level to study - the tutors and the festival management 3 Extended Diploma in the support are brilliant industry on a brand new Travel and Tourism at Hugh and I’ve loved my time degree course. Baird College, there were here. We’ve already had a a number of progression tour of the new university The Foundation Degree in options open to Magan. As centre where the degree Festival Management, which a keen festival goer and with courses are delivered and is subject to approval by her sights ﬁ rmly set on a it has a modern university the University of Central career in event management, feel but is still friendly like Lancashire (UCLan) and she felt the new degree the main campus and, will be delivered at the course offered her the best as a HE student there, I’ll Hugh Baird University of both worlds. get a bursary from Hugh Centre, offers students the Baird too which will help opportunity to gain both the Magan said: with things like travel and practical and academic skills equipment. required to work within the “I was really excited thriving and diverse festivals when I heard about the “I’ve been to lots of and events industry. Festival Management music festivals and foundation degree and I the travel and tourism can’t wait to get started course gave me a brief

Page 76 | Hugh Baird University Centre | Student Experience Hugh Baird University Centre | Student Experience | Page 77 insight into managing across the local economy. this growth will be attributed events. It’s something I’m The increased popularity of to major festivals and events, really interested in. The festivals in recent years has encouraging increased modules on the course seen Liverpool City Region numbers of visitors to the cover things like festival develop an outstanding region. It will also showcase themes, planning and and eclectic programme the talents of those involved promotion, right through of festivals and events. in the delivery of festivals to risk assessment and From the International and events. security. I’m hoping to Music Festival, Mersey work on something like River Festival and Liverpool In developing the Foundation Creamﬁ elds in the future Food and Drink Festival to Degree in Festival and maybe even start my the International Festival of Management, the Hugh own events company.” Business, Africa Oye and Baird University Centre has Liverpool Pride. forged strong links with Liverpool’s reputation as big names in the business. a world-class destination The Liverpool Enterprise With input and advice for events is supported by Partnership has mapped from professionals in the market intelligence gathered out a vision for the Visitor industry such as Creamﬁ elds through the region’s Local Economy sector, aiming to Managing Director, Scott Enterprise Partnership which increase spend and jobs so Barton and the Founder states that, on average, that by 2020 annual spend and Director of Psych Fest, visitors to the Liverpool City of £4.2 billion is achieved Craig Pennington, the course Region spend £3.4bn a supporting the creation of content and delivery has year, supporting 46,000 jobs 13,000 new jobs. Much of been shaped by experts

Page 78 | Hugh Baird University Centre | Student Experience in the festival and events management ﬁ eld.

Offering his endorsement to the new Foundation Degree in Festival Management, Creamﬁ elds MD, Scott Barton said: “The festivals industry is thriving and there has never been a better time to enter the sector. I am delighted to support the Hugh Baird University Centre, working collaboratively with UCLan, in training the next generation of skilled festival managers.”

Hugh Baird University Centre | Student Experience | Page 79 Black is Back for Visual Merchandising Undergraduates

Retail and design experts students felt. This time my job at Next, I realised from companies such as last year, Kristy Ford was how the skills I learned Ikea, Wirral Council, Makro, about to graduate from the on my degree were Bhs and Next joined the same course at the Hugh directly related to the judging panel and invited Baird University Centre. career I’d chosen. The guests at the Hugh Baird This year, she returned as Visual Merchandising and University Centre Degree a representative from one Promotional Design degree Show. Organised by of the biggest high street taught us about design and undergraduates from the names, Next, to help select creativity but also about Foundation Degree and the winning designs at a spotting fashion trends BA (Hons) top up courses Private Viewing launching and how important in-store in Visual Merchandising the exhibition. placement of merchandise and Promotional Design, is – all skills that I’m using which are validated by Now a buyer for the now in my role as a buyer. the University of Central UK based retail giant, Speaking after judging at the Lancashire (UCLan), the Kristy gained a fi rst Degree Show, Kristy said: annual event showcases the class honours degree in “The standards at the show undergraduates fi nal course Visual Merchandising and just get better and better work with prizes awarded for Promotional Design at each year.” the best design concepts. the Hugh Baird University Centre before landing the The theme for the Amongst this year’s judging job at Next’s head offi ce Foundation Degree brief panel was one lady who in Leicester. She said: was ‘Black is Back’ and knew exactly how the “After a few months in undergraduates were

Page 80 | Hugh Baird University Centre | Student Experience tasked with designing Orwell’s book, 1984. in London, Beverly Hills, a visual merchandising Moscow, St Petersburg, package and a promotional The BA (Hons) students Kiev and Vienna, Stephen design package with were free to choose a Webster attracts some of the inspiration from a novel. The pathway that they wanted entertainment world’s most objective was to design a to explore and develop for alluring and glamorous stars, commercially viable retail their ﬁ nal project. Many of while winning industry-wide prop that could be utilized the exhibits incorporated recognition. When Leona in a large department store futuristic and innovative contacted the company to environment. The resulting design ideas using the research for her project, they displays were dark and latest technologies. Best were so impressed with her striking, each based around in Show winner was Leona ideas that they have invited a black mannequin. Winner Nichols, with her stunning her to visit their Harrods of the Best in Show award piece inspired by prominent concession to present her was Jess Frodin with her jewellery designer, Stephen design concept to them. interpretation of George Webster MBE. With stores

Hugh Baird University Centre | Student Experience | Page 81 Page 82 | Hugh Baird University Centre | Student Experience Hugh Baird University Centre | Student Experience | Page 83 International home furnishing at this year’s crop of talented object that we see all the retailer, IKEA, also lent their students. Sharon graduated time in retail, the kimble support for the Hugh Baird last year and now works tag, and used it in an University Centre again this as a visual merchandiser in innovative way, it’s a great year, with representatives the Manchester store. She idea.” attending the launch of the said: “It’s the ﬁ rst time I’ve Degree Show. Having been seen the new University Speaking about the part of the judging panel in Centre and I love it. I also exhibition Kerry Roberts, the past, IKEA now employ love that the exhibition is Visual Merchandising two graduates from the all black – people expect Manager from IKEA said “It Visual Merchandising and white for exhibitions so it’s is very professional. From Promotional Design course. really different. The level a visual merchandising Whilst one of them was of work and the standard point of view, it’s a long unable to attend the Degree is even higher this year time since I’ve seen this Show due to working on the and the technology used is standard of work. We’re opening of IKEA’s new store moving on so quickly. We looking forward to working in Japan, the other, Sharon were particularly intrigued with the Hugh Baird Hay, accompanied some of by Molly Kerfoot’s design. University Centre on future her colleagues to take a look She’s taken an everyday projects.”

Page 84 | Hugh Baird University Centre | Student Experience End of year Degree Show - Visual Merchandising & Promotional Design students celebrating at the final exhibition of their work in the new L20 University Centre.

Hugh Baird University Centre | Student Experience | Page 85 Page 86 | Hugh Baird University Centre | Student Experience Hugh Baird University Centre | Student Experience | Page 87 Leona Nicholas was awarded a 1st Class Honours & Best in Show for her final project on the BA (Hons) in Visual Merchandising & Promotional Design.

Page 88 | Hugh Baird University Centre | Student Experience Foundation Degree students exhibiting their styled mannequins as the centre piece for the Black is Back end of year exhibition.

Hugh Baird University Centre | Student Experience | Page 89 Scholarship students’ year to remember

group of undergraduates meant that selected full studies, their commitment to A from the Hugh Baird time eligible students were supporting their peers and University Centre are entitled to an award of not an enthusiasm for promoting beneﬁ tting from the less than £3,000. higher education. Government’s National Scholarship Programme At the Hugh Baird University Amongst them was (NSP). As their year on Centre, twelve students Megan Beattie, one of the NSP draws to a close, across a range of degree ﬁ ve undergraduates from we look back at how the courses, all approved the Foundation Degree in scholarship has supported by either the University Visual Merchandising and their experience of university of Central Lancashire Promotional Design to be life. (UCLan) or Edge Hill awarded the scholarship. University, received the The course is approved by Funded by the Government, bursary for 2013-14. As well the University of Central with match funding from as meeting the national Lancashire (UCLan) and universities and colleges, criteria for the scholarship, the Hugh Baird University the National Scholarship the undergraduates went Centre is one of only a small Programme provides through an interview process number in the country to a small number of in front of the Dean of offer it. Megan relocated bursaries aimed at helping Higher Education and Hugh from her home town in individual students from Baird College Principal. Northern Ireland to study disadvantaged backgrounds They were selected based on this particular course so as they progress into higher on additional criteria such the additional funds helped education. In 2013-14, this as their passion for their her. She said: “Having the

Page 90 | Hugh Baird University Centre | Student Experience bursary makes things With two young children at ground level, pioneering easier fi nancially. There is to look after too, Stacy the foundations for the less pressure and we’re is grateful of the bursary students of the future. Their able to use the money saying: “Without the extra experiences will add to their towards our educational money, I would struggle employability and help them trips and any equipment we to manage fi nancially. I to stand out from the crowd. need. We’ve already been already work part time as to Milan and Venice which well as looking after my With an impending review were truly inspirational for family so the bursary does of the Hugh Baird University our studies.” take the pressure off a Centre by the Quality little.” Assurance Agency for For some of the Higher Education (QAA), undergraduates, they are At the Hugh Baird one of the scholarship the fi rst in their family University Centre, there recipients, Lisa Phillips has to go to university and are additional benefi ts been given responsibility the bursary has given to receiving the National for representing the student them the opportunity to Scholarship. The NSP voice on the University progress. Stacy Parr from recipients are encouraged Centre’s QAA project team. Litherland, for example, to give something back Lisa is studying towards the is literally leading the way for the award by getting Foundation Degree in Digital in her family...her younger more involved in driving Imaging and Photography, twin sisters are also student voice, promoting which is also approved by on the fi rst year on the the University Centre and the University of Central Visual Merchandising and representing the student Lancashire, and is relishing Promotional Design course body. With the rapidly the opportunities the and they all hope to emigrate expanding degree provision scholarship has brought. from Britain to Australia after at Hugh Baird, they have She said: “I feel honoured they complete their degrees. been able to have an input to be playing an integral

Hugh Baird University Centre | Student Experience | Page 91 Some of our scholarship students: (left to right) Megan Beattie, Sharon Rice, Charlie Wharton, Stacy Parr and Megan Orr.

Page 92 | Hugh Baird University Centre | Student Experience part in the QAA review. As The Government has a former IT tutor myself, I announced a change in the will have the opportunity level of government funding to see the inspection for the National Scholarship from both student and programme for 2014-15, institution point of view reducing the minimum and the experience will be award per full time student invaluable for my future from £3,000 to £2000. career options. I came here However, in spite of the to study digital imaging and reduced fi nancial rewards, photography with a view to the scholarship recipients carving out a new career in at the Hugh Baird University photography and eventually Centre will continue to returning to teaching and reap the employability and the QAA involvement will engagement advantages it enhance my skills and brings. employability. Without the National Scholarship I may The Hugh Baird University not have been given this Centre offers an expanding chance so I have defi nitely range of degree and felt its benefi ts outside professional level courses, of the welcome fi nancial all approved by either support.” the University of Central Lancashire or Edge Hill University.

Hugh Baird University Centre | Student Experience | Page 93 University Centre Survey Winner Announced

s part of the National “I was shocked to hear The National Student Survey A Students Survey I’d won and, because is a nationally recognised (NSS) campaign, all Hugh I’ve already got an iPad, and independent survey Baird University Centre I’ve had family and conducted annually by undergraduates who friends asking for my old Ipsos MORI. It gathers completed the survey were one already! I studied opinions from ﬁ nal year entered into a prize draw the Level 3 Health and undergraduates on the to win an Apple iPad Air. Social Care course at quality of their courses and The winner was drawn Hugh Baird College and, asks for honest feedback on by the independent body although I tried university what it has been like to study that organise the National for my degree course, I at their institution. Students Survey and the didn’t like it and decided lucky owner of a brand new to come back and study Thanks to Hugh Baird iPad is...Rebecca Southern! at the College’s new University Centre University Centre. All of undergraduates, we had Rebecca is an our classes are in the an excellent response rate undergraduate at Hugh Baird brand new University of more than 85%. Watch University Centre studying Centre so it feels very out for news of our results towards the Foundation different from the rest when the National results are Degree in Health and Social of the College and much published in August. Care. She was delighted to more like a uni.” ﬁ nd out about her win and said:

Page 94 | Hugh Baird University Centre | Student Experience Rebecca receiving her prize from the Dean of Higher Education at Hugh Baird University Centre, Helen Mathers.

Hugh Baird University Centre | Student Experience | Page 95 Students turn windows ten shades of green

group of Hugh Baird Pyramids Shopping Centre to do is shop and they A College undergraduates Commercial Director, Derek also understand brand have launched a series of Millar, and Councillor Brian marketing, so that’s why store window displays at Kenny, Wirral’s Cabinet we came up with the Ten Birkenhead’s Pyramids Member for the Environment, Shades of Green project Shopping Centre to highlight at a special launch event. using windows at the vital messages about helping busy Pyramids Shopping to save the planet. The project is the brainchild Centre. I’d heard about the of Wirral Council’s Eco foundation degree course The undergraduates, Schools Offi cer, Lynn in Visual Merchandising all studying towards a Struve, who explained and Promotional Design Foundation Degree in that, while getting across at Hugh Baird College and Visual Merchandising and the green message to decided to ask its course Promotional Design, were younger schoolchildren and leader, Colette Mawdsley, asked to create a series of adults was relatively easy, if her students might be powerful displays specifi cally persuading those in the willing to get involved with tailored to alert shoppers age group in between to the project.” to the importance of green take notice was much more issues such as recycling, diffi cult. The fi nal creations focus biodiversity and controlling on the ten key messages litter in our towns. Lynn said: “We were looking of minimalisation of waste, at ways to reach the mid- recycling, energy, healthy Their hard work was unveiled teenagers and we decided living, transport, litter, to special guests including that one thing they love

Page 96 | Hugh Baird University Centre | Student Experience biodiversity, water, food and really powerful.” and Promotional Design, green homes. which is validated by Speaking shortly after the the University of Central At the opening ceremony, launch event, Cllr Brian Lancashire. After they the students who came Kenny, Wirral’s Cabinet graduate, our students will up with the three best member for the Environment, design window displays designs were awarded said: “The designs not and promotional design prizes by Pyramids Centre only provide a vibrant campaigns for industry, Managers. First prize of £100 and unique backdrop to doing everything from the in shopping vouchers went shopping in Pyramids initial research and design to Jess Shrimpton with her Shopping Centre, they also work to full installations that creation entitled ‘Be Classy encapsulate a number of include design narratives, Not Trashy’. Charlotte very important themes. so you could say that Anderson took second prize I would like to thank producing designs for Ten of £50 in vouchers for her the students for their Shades of Green is right up design ‘Green Homes’ and enthusiasm and ideas, their street.” third prize of £25 in vouchers which have been executed was won by Sophie with great professionalism.” The displays will be on show Whitehead for her `Healthy to the public in Pyramids Living’ design. Colette Mawdsley, who leads Shopping Centre for the the course the students are foreseeable future. Click Derek Millar, Commercial on at Hugh Baird College, here to see the gallery of Director for Pyramids said: “We are delighted photos from the project, Shopping Centre, said: to get involved in Ten or why not visit Pyramids “The window displays are Shades of Green because Shopping Centre to see the visually stunning and many we’ve just celebrated the ﬁ nal displays for yourself. shoppers couldn’t help tenth anniversary of the but stop and see what launch of our two-year they were all about. The foundation degree course messages they convey are in Visual Merchandising

ugh Baird College the group the importance the historical contextual H degree students recently of semiotics – the study of studies module as part of welcomed a visiting speaker signs – and how powerful the Visual Merchandising from the University of signs and visual triggers and Promotional Design Central Lancashire (UCLan) are when exploring design, degree programme, we as part of their course. The advertising, brand and feel that having James fi rst year undergraduates marketing. share his insights into are all studying towards semiotics gives them a a Foundation Degree in The students’ lecturers deeper understanding of Visual Merchandising and at Hugh Baird College, the subject.” Promotional design and the Angela O’Brien and Colette talk on semiotics supported Mawdsley, met Mr Battersby Several of the College’s their module in historical when they were studying second and third year contextual studies. towards their Masters undergraduates also Degree in Design at UCLan attended the lecture. Third James Battersby is a lecturer and have since invited him year undergraduate, Molly at UCLan, the prestigious in every year to talk to their Kerfoot, said afterwards: university that validates this students. “We heard Mr Battersby’s and many of Hugh Baird talk in our fi rst year but College’s other degree Angela said: “As our wanted to hear it again. programmes. As an expert in validating partners, we It really gave us food for antiques and design history, have a strong relationship thought and this year we Mr Battersby delivers the with UCLan and our were able to relate it to the semiotics lecture to students collaboration means that work we’ve done since we on degree and masters we are able to ensure heard him the fi rst time. courses at the university. He added value for our degree I am hoping to have a was keen to emphasise to students. Whilst we teach career in advertising and

Page 102 | Hugh Baird University Centre | Student Experience promotion after I graduate James said: “Hugh Baird As visual merchandising so this talk was particularly College is the only partner and promotional design useful for me. It gave an institution where I deliver students, having an insight into how people the talk on semiotics and it awareness of semiotics interpret what they see is a pleasure to return each can ensure they stand out in advertising and how year. The subject really from the crowd because differently individuals can helps to get the students it underpins everything perceive what they see.” thinking about how we they’re learning.” are all controlled by this Speaking after the lecture, powerful phenomenon.

James with some of our undergraduates.

Hugh Baird University Centre | Student Experience | Page 103 Student wins competition with Christmas sprouts!

his year, our Visual The winning design, by behind the theme of the T Merchandising and Georgia Hill from the BA festive decorations in the Promotional Design students Hons Visual Merchandising Balliol Centre. were invited to submit and Promotional Design their own designs for the course, has now been College’s Christmas Card. printed and will be More than forty entries were distributed as the College’s received and the winner was ofﬁ cial greetings card for chosen by Principal, Yana 2013. The design also went Williams. on to drive the narrative

Page 104 | Hugh Baird University Centre | Student Experience Hugh Baird degree student beats 9,000 applicants to secure Next role

Hugh Baird College graduate By then however Kristy was such a sought after job Kristy Ford has landed already planning her future. a matter of weeks after a double success after When she won the award the course has ended is securing a fi rst on her BA she and her course tutors extraordinary. We are so (hons) degree course and had already started working proud to have been able winning a job at the head to prepare her to take on to help Kristy. Hugh Baird offi ce of retail giant Next. 9,000 applicants from has a strong record of across the UK competing getting our learners and The 20-year-old from for graduate job’s within students into employment Lancaster has been a star of Next. The applicants were and Kristy is more the Bootle-based college’s competing for trainee roles evidence of that. We work Visual Merchandising and within fashion and interior hard will all our learners Promotional Design Higher buying. to help them understand Education course for some what employers expect time. “Kristy has shown real and how they can best fl air in a class full of position themselves to Earlier this year college talent over the past secure a job they really principal Yana Williams three years,” said Ms want.” revealed she had been Williams. “Monitoring and crowned the Judges Choice predicting trends is a very With the advice of her in the third year degree show diffi cult thing to get right. college tutors, Kristy after pitching her design planned thoroughly for the proposal to both academic “To be consistently lengthy interview process. and industry experts. successful and to secure

Hugh Baird University Centre | Student Experience | Page 105 Kristy Ford holding her Best in Show prize. She was chosen by a panel of industry and academic professionals for this award.

Page 106 | Hugh Baird University Centre | Student Experience “It started in January “When I applied for aided design tutor on the when my application the role I sat down course, applied design was accepted,” said with my lecturers and skills to create a travel Kristy. “I then had they prepared me for brand. Joining the ﬁ rst class to take timed verbal what I would face in graduates this year was reasoning and numeracy the interview process. Sharon Hay, who despite tests. After that I had They have worked in the working full time alongside to do video responses industry before becoming the course was able to to set questions using lecturers so they know devise a campaign to launch mood boards. A 20 exactly what companies a re-branding of a major high minute phone interview are looking for. Without street retailer. came next where I had Hugh Baird College I to demonstrate my would never have been knowledge of the latest able to achieve this. The and forthcoming trends Visual Merchandising before I was invited with and Promotional Design seven other candidates to course is so diverse. We an assessment centre.” covered fashion, retail, interiors, architecture, Two days after the photography and that assessment centre allowed students to follow Kristy was told she has the path that most suited successfully gained a them.” position as a trainee interior buyer. She credited the The degree class of 2013 at support of Hugh Baird Hugh Baird College included College for helping her rise two other graduates who to the challenge. received ﬁ rsts. Marc Bailey, who is a full-time computer-

Hugh Baird University Centre | Student Experience | Page 107 Hugh Baird College reveals plans for ultra modern £1million gym

ugh Baird College is facility will allow learners to “These include a holistic H announcing plans to develop fi tness programmes, approach to health which transform a former exam hall sport injury rehabilitation involve more than just into a brand new £1million programmes and will enable healthy eating and activity, gym. those studying on our environmental infl uences personal training courses and social interactions. The news comes after the to deliver sessions in a Students have also college teamed up with UK state-of-the-art and modern benefi tted from initiatives gym experts Lifestyle Fitness environment. including free breakfasts, which is carrying out the smoking cessation, redevelopment. “Hugh Baird College is alcohol awareness, committed to delivering emotional wellbeing, The ultra modern gym set to a healthy environment community safety and open in January will include for all students and staff. much more. All of these a fi tness studio, gym and Healthy lifestyles and well programmes have been changing rooms. It will have being are fundamental designed to help create a more than 47 cardio vascular to the college’s culture. healthier lifestyle, which machines and 17 running We appointed Health & students can carry on into machines. Wellbeing Co-ordinator their working lives. Hugh Janine Hopewell in 2009 Baird College believes Hugh Baird College principal in a bid to promote and its students gain major Yana Williams said: “The develop healthy lifestyle benefi ts from being part new Lifestyle Fitness gym initiatives. Since then of a “healthy college” will be of huge benefi t the college has rolled environment. to all our students, but out a number of “healthy especially those studying college” programmes. “Studies have shown on our Sports courses. The clear links between

Page 108 | Hugh Baird University Centre | Student Experience health initiatives and latest in cardio vascular and about what we do, we bringing about a positive weight training equipment have been delivering fi rst change in emotional and as well as new cutting edge class fi tness facilities for physical wellbeing. The vibration equipment in an more than 30 years across investment in new gym inspirational new setting. The the length and breadth of and sport facilities at college lies at the heart of the UK. the campus are set to the community in Bootle and play a pivotal role in the is a leading further education “This latest development continued promotion of college on Merseyside. at Hugh Baird College has healthy lifestyles which We believe it presents the all the ingredients to be are fundamental to perfect setting to host a another great success. driving improvements Lifestyle Fitness facility to We are keen to hear from in performance and benefi t both student and anyone who is interested achievement.” people living and working in in joining our Bootle site. the surrounding area. To ensure you get the Lifetsyle Fitness managing most from your fi tness director Gordon Hall said: “We will be providing experience we have “We are delighted to facilities for people to created a range of fl exible announce that Lifestyle exercise in comfort membership options for Fitness will be carrying out - regardless of age, individuals and families, a redevelopment of Hugh fi tness, size or ability. couples and corporate. Baird College’s sports There will also be fully Our membership rates centre. We are investing qualifi ed health and are some of the most close to £1million in brand fi tness instructors on site competitive around and new state-of-the-art facilities to help people develop we can ensure workouts to transform sport and their own unique fi tness and fresh ideas for your fi tness provision at the programmes. We are fi tness regime to prevent site. It will include the very extremely passionate stagnation and boredom.”

Hugh Baird University Centre | Student Experience | Page 109 Students get seal of approval from retail giant

etail experts joined the returned as a representative for their food ‘Pop Ups’. R judging panel for Hugh from Harvey Nichols to help Nikki explained that the Baird College’s Degree select the winning designs at type of work she does at Show_13 last week at a Private Viewing launching Harvey Nichols is exactly Liverpool’s Metropolitan the exhibition. what she learned on the Cathedral. Organised Visual Merchandising and by students from Hugh Now Visual Merchandiser Promotional Design course, Baird’s Foundation Degree for the world’s leading following exactly the same and BA (Hons) courses in international luxury fashion processes from creating Visual Merchandising and destination, Harvey mood boards and concept Promotional Design, the Nichols, Nikki gained designs to presenting them annual event showcases distinctions at Hugh Baird to head offi ce. Whilst still their fi nal course work with on the Foundation Degree studying at Hugh Baird, prizes awarded for the best. in Visual Merchandising Nikki’s dream was to work at and Promotional Design. Harvey Nichols. Speaking Amongst this year’s judging She landed the job at at the Degree Show, she panel was one lady who Harvey Nichols straight said: “I truly believe that knew exactly how the after fi nishing her course, this course gave me the students felt. Just a few having done some work confi dence to apply to years ago, Nikki Birchall experience for them already. Harvey Nichols and helped was about to graduate from Now, she spends most of me to get the job. The the same course at Hugh her time at the Manchester standard of the exhibits this Baird College. This year, she store, with visits to Liverpool year is very high and the

Page 110 | Hugh Baird University Centre | Student Experience projects are varied and all Year 1 winner was Jane Liverpool Metropolitan really good.” George with her Macy’s Pop Cathedral. If you would like Up who is ﬁ nding her course to ﬁ nd out more about the There were three themes very challenging, enjoyable, Visual Merchandising and for this year’s design briefs. fun and creative. Second Promotional Design courses Year 1 was ‘Macy’s Pops Year winner was Leona at Hugh Baird College, why Up’ – a direct response to Nichols, who’s design ‘Storm not come along and speak the research collated on the in a Tea Cup’ focussed on to the tutors and students students’ recent trip to New the Vivienne Westwood at the College. Alternatively, York. The Year 2 students brand. Winner from the follow the College on Twitter had to identify a brand and Third Year was Kristy Ford. or Facebook to see photos expand its potential into Kristy’s entry was based from the exhibition. a new retail direction for around ASDA, Fashion and ‘Brands Branch Out’. The Food. Year 3 theme was ‘Design Futures’ giving the students The free of charge public a chance to apply a creative viewing of the exhibition design concept for the future took place on 6th and of retail design practice. 7th June at The Crypt at

Hugh Baird University Centre | Student Experience | Page 111 Students’ seal of approval from Very

Representatives from for Ladies, Celebrities; where the customer’s image, the Shop Direct Group Men’s and Sportswear, complete with skin tone joined the judging panel Jackie Stockdale, helped and hair colour, would be for Hugh Baird College’s select the winning designs uploaded to an interactive Visual Merchandising and at a Private Viewing to screen. The technology Promotional Design End launch the exhibition. This would then suggest clothes of Year Degree Show last year’s themes were based to fl atter the customer’s week. Organised by Hugh around ‘Retail Facelift’, shape and allow them to Baird’s Foundation Degree using creative thinking skills see on screen exactly what and BA (Hons) students, the to come up with ways to they would look like in the annual event showcases improve the high street with clothes. Lesley’s idea was their fi nal course work with concepts for the future. for modern day market stalls prizes awarded for the best. Best in Show went to to entice people into town Foundation Degree student centres and give struggling Shop Direct Group is the Olivia Watts for ‘Digital independent retailers the UK’s leading online and Double’ and BA (Hons) same platform as the big home shopping retailer, with student, Lesley Armstrong, chains. Winner of the Tutors’ brands such as Littlewoods, for ‘Compartment Stall’. Award, chosen not only for Very and Isme. Their Head Olivia’s concept would her standard of work but of Merchandising, Annie replace standard fi tting also for her commitment, Ventre, and Merchandiser rooms with scanning rooms, distance travelled and

Page 112 | Hugh Baird University Centre | Student Experience creative thinking was BA very impressed. It was an at Hugh Baird College, why (Hons) student, Kirsty absolute pleasure to be a not come along and speak Isibor. Her concept was part of the judging panel. to the tutors and students ‘MixMix’, offering shoppers The students’ work is at the College. Alternatively, the chance to mix, but truly amazing and they’ve follow Hugh Baird College not match, their clothes done a fantastic job of on Facebook to see footage and encouraging them to thinking outside the box. and photos from the push the boundaries of They’ve created imaginative exhibition. traditional styles. Her idea concepts that could offered a new concept transform the shopping on the interface between experience of the future.” customer and retailer, taking their experience outside the The free of charge public boundaries of the store. viewing of the exhibition took place on 24th and Speaking at the private 25th May at the University viewing, judge Jackie of Liverpool’s Foresight Stockdale from Shop Centre. If you would like Direct Group Liverpool to ﬁ nd out more about the said: “It’s our ﬁ rst time at Visual Merchandising and the event and we’ve been Promotional Design courses

Hugh Baird University Centre | Student Experience | Page 113 First class honours celebrations

he Hugh Baird University ceremony at Preston’s thousands of pounds worth T Centre is celebrating Guild Hall. Amongst those of jewellery to incorporate its best ever results for receiving fi rst class honours into her design and have the BA (Hons) in Visual degrees were Matt Longden, since invited her to visit Merchandising and Leona Nichols and Nikki their Harrods concession to Promotional Design, with Phennah. present her design concept no less than seven students to them. achieving fi rst class honours Matt fi rst completed a degrees from the University Foundation Degree and, Achieving a fi rst class of Central Lancashire after three years travelling degree was particularly (UCLan). Australia and New Zealand, poignant for Nikki whose returned to the Hugh inspiration for her fi nal Together with six upper Baird University Centre to project was her dad who seconds and three lower complete the BA (Hons) had terminal cancer. seconds, the results top up. Leona’s fi rst class Having worked closely with mark the tenth year of honours degree comes Clatterbridge Hospital and the Visual Merchandising hot on the heels of her Cancer Research UK, Nikki and Promotional Design success at this year’s Hugh said: programme at Hugh Baird Baird University Centre and set an impressive Degree Show where she “So many opportunities benchmark for the University won Best in Show for her have opened up for me Centre’s brand new degree exhibit. Her stunning piece since my fi nal project and programmes launched for was inspired by prominent the support I received 2014. jewellery designer Stephen throughout at the Hugh Webster MBE. When Leona Baird University was Watched by proud family, contacted the company to amazing. I’m extremely friends and lecturers, research for her project, they proud to be graduating all sixteen graduates of were so impressed with her with a fi rst class honours the course picked up ideas that they loaned her degree.” their degrees at a lavish

Page 114 | Hugh Baird University Centre | Student Experience Angela O’Brien, Programme challenged and stretched We are looking forward Manager for the Visual them. We are very to welcoming them Merchandising and proud of all of them and back to the University Promotional Design courses we wish them every Centre to inspire our at the Hugh Baird University success in their future next generation of Centre, said: careers. We know that undergraduates.” some are already using “All the students worked what they learned on extremely hard to their degrees and have achieve their results and taken up employment the design concepts in some fantastic roles.

Hugh Baird University Centre | Student Experience | Page 115 Giving something back

ennis McGlynn achieved developing a teaching career basis of having achieved D his Certifi cate in with a local private training his teaching qualifi cation. Education in July 2014. A company. He is doing this on a highly qualifi ed electrical distance learning/residential engineer with his own Dennis didn’t have a degree attendance mode so that he consultancy, Dennis but was accepted onto can combine his studies with decided he wanted to an MSc at Bath University his consultancy work. ‘give something back’ by (in October 2014) on the

Page 116 | Hugh Baird University Centre | Student Experience University Centre undergraduates generate feedback on their experience

tudents from the Hugh a degree that is approved The student body have S Baird University Centre by a leading North West formed a group that will liaised with their peers to University and it costs enable them to engage generate feedback on the me two thirds of what I’d in identifying areas to experience they receive as pay if I studied the same improve and formulate they study at the University course at a University. recommendations to Centre. The staff here really care present to the University about the experience Centre management The feedback, will enable you get I am conﬁ dent team. It is vital that staff at the establishment that they will act on the students are empowered to maintain and improve responses given in this to suggest areas for the student experience and survey.” improvement, in turn this was collected on iPads as develops graduate skills fellow students enjoyed Colette Mawdsley, Higher in team work, reﬂ ection, refreshments at the café Education Academic Lead, problem solving and housed in the £8m University said: corporate development. Centre. We welcome the “The students are at the opportunity to work heart of the University Catherine Mooney said: with students to ensure Centre and their voice the enhancement of the “I chose to come here is key to the continued student experience at the because it is close to development of the Hugh Baird University where I live, I get to study student experience. Centre.”

Hugh Baird University Centre | Student Experience | Page 117