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: Academic Article : 1 FLOWER BUSINESS: CEREMONIAL FLOWER ARRANGEMENT SERVICE A CASE STUDY: ELIZABETH FLORIST, THA WANG SUB - DISTRICT MUANG DISTRICT NAKHON, SI THAMMARAT PROVINCE THAILAND , ,
11 2 THE PROMOTING FOR PROCESSED PRODUCTS BAKED THE LEB MUE NANG BANANAS WITH HONEY A CASE STUDY SUAN JAN SRI FARMER HOUSE WIFE GROUPS, MOO 2, BAN KAUH SUB - DISTRICT, DISTRICT PROMKHIRI, NAKHON SRI THAMMARAT PROVINCE, THAILAND , ,
: 23 15 BUA BOK OIL: GUIDELINES FOR PROMOTING THE OCCUPATIONAL GROUP TO THE BUSINESS COMMUNITY. A CASE STUDY BAN SAIPAYHAN WOMENS GROUP MOO.15 THAKHEUNSUB - DISTRICT THA SALA DISTRICT NAKHON SI THAMMARAT PROVINCE THAILAND , ,
: 34 12
Journal of Social Science and Cultural Vol. 3 No. 2 (July – December 20 19 )
RAIN BOK BOON: THE CAREER PROMOTING GUIDELINES OF BEAUTIFUL SCATTERING COIN MAKER. A CASE STUDY: BAN HUAY DIN DAN COMMUNITY MOO. 12 KHAOKHAOW SUB - DISTRICT THUNG SONG DISTRICT NAKHON SI THAMMARAT PROVINCE THAILAND
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: 45 : 9 PUENG YUAN: HOW TO CATCH PUENG YUAN INHERENT TO PROMOTING CAREERS IN THE COMMUNITY: A CASE STUDY BAN TORNWANGPRANG MOO.9 LA - AI SUB - DISTRICT CHAWANG DISTRICT NAKHON SI THAMMARAT PROVINCE THAILAND , ,
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: 15 * BUA BOK OIL: GUIDELINES FOR PROMOTING THE OCCUPATIONAL GROUP TO THE BUSINESS COMMUNITY. A CASE STUDY BAN SAIPAYHAN WOMENS GROUP MOO.15 THAKHEUNSUB - DISTRICT THA SALA DISTRICT NAKHON SI THAMMARAT PROVINCE THAILAND
Sudarat Aiadhet Jittima Damrongwattana Udomsak Dechochai Daycho Khaenamkaew Nakhon Si Thammarat Rajabhat University, Thailand E-mail: [email protected]
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* Received 29 February 2020; Revised 28 June 2020; Accepted 29 June 2020 24 Journal of Social Science and Cultural Vol.4 No.1 (January - June 2020 )
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Abstract The purposes of this research were: 1) to study for developing the occupational group of the business community. 2) To study the problems of the occupational group for the business community and 3) to study the guidelines for promoting the profession to the business community. This was qualitative research by document study and specific sampling interview. The group sample selected from Bua Bok oil by women’s group of Bansaipayhan that divided into 2 groups including with 1) Bua Bok oil maker group and 2) Bua Bok oil supporter group for the total of 12 persons both of them were the person who well known about Bua Bok oil processing more than 5 years. The data was analysis and conclusion on the overview. The research found that: 1) The development of the occupational group for the business community. There were four steps: 1.1) establish a group 1.2) operation processing 1.3) expanding group and 4) harmony step. 2) The problems of the Occupational Group for the business community. There were several problems as follows: 2.1) production 2.2) packaging 2.3) marketing public relation and 2.4) marketing. 3) The guidelines for promoting the occupation group to the business community such as 3.1) production 3.2) packaging 3.3) marketing public relation and 3.4) marketing. Keywords: Bua Bok oil, Promoting Guideline, Occupation Group, Business Community
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. (2551). . , 3(1) , 122 -134. . (2552). . . . . (2555). 49 . : . . (2563). : . 9 2563 http :/ / www .hu .ac .th / academic / article / Mk / Business % 20 community .html . (2559). . , 11(2) , 201 -214. . (2556). . : . . (2557). . GRADUATE STUDIES JOURNAL, 11(53), 125 -132. . (2557). : . , 10(2) , 94 -139. Cronbach, L . J. (1990). Essentials of psychological testing (5 th ed .). New York : Harper Collins Publishers .