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Burrows S4AS Impact Report 2017 18

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Burrows S4AS Impact Report 2017 18 Impact Report Search For A Star Apprenticeship Recruitment Programme CONTENTS PAGE page 1.0 The Programme 3 2.0 Executive Summary 4 3.0 Performance Against Objectives 8 3.1 Building Relationships with Schools Objectives and Outcomes 8 3.2 Dealership Open Evenings Objectives and Outcomes 10 3.3 Employability Skills and Training Day Objectives and Outcomes 11 3.4 Work Experience Objectives and Outcomes 12 3.5 Job Offers Objectives and Outcomes 13 3.6 Social Media Activity 14 3.7 Male/Female Recruitment Split 20 4.0 Observations 21 Appendix 1: Student Participation & Success Outcomes 23 Appendix 2: Dealership Open Evenings Survey Feedback 26 Appendix 3: Employability Skills Training and Assessment Day Survey Feedback 28 Appendix 4: Work Experience Survey Feedback 30 2 1.0 THE PROGRAMME · Reach out to Enterprise Advisor Network · Build network of educational contacts Before the Programme Starts . Reach out to local schools and build relationships · Gaia Inspirational Speeches: the 4th industrial revolution, jobs STEP 1: ​ of the future, the automotive industry School Presentations · Burrows Speech: Burrows as a local employer, why do an apprenticeship with Burrows, the Search for a Star programme · Participation in school career events STEP 2: · Presentations on Toyota, Burrows Motor Company and the Search for a Star programme Dealership Open Evenings · Tour of dealership including digital sales and marketing presentation and an interactive session led by Toyota Academy · Career speed networking · Parent Q&A session STEP 3: · Employability skills training · Mock interviews with Gaia Innovation Employability Skills & Selection · Job interviews with Burrows Management team Days STEP 4: · A weeks work experience Work Experience STEP 5: Job Offers STEP 6: Employment Starts 3 2.0 EXECUTIVE SUMMARY Reach Out to Schools 14 schools visited across the 4 areas to promote Burrows and the Search for a Star programme talking to circa 1233 school students. In addition information on the programme was electronically sent to additional 29 secondary schools throughout South Yorkshire reaching circa 5300 parents. Schools visited by Gaia & Burrows: Rotherham Maltby Academy, Wickersley High School, Rawmarsh Community School Sheffield UTC Sheffield, Forge Valley, King Edwards VII (cancelled last minute) Barnsley Netherwood Academy, Holy Trinity, The Dearne ALC Doncaster Trinity Academy, Balby Carr, Sir Thomas Wharton Academy, YMCA Training Academy, Mexborough Academy Information electronically send out to schools: (see Appendix 1 for examples of promotional literature) Rotherham 1418 information sheets sent out to parents via schools Sheffield 1354 Barnsley 1247 Doncaster 1281 Total 5300 4 Dealership Open Evenings In total 75 students from 27 local secondary schools attended one of four evening events at the Toyota sites. The evenings comprised of a welcome presentation on Toyota, Burrows and the Search for a Star apprenticeship programme, a presentation on customer care and digital marketing, a presentation by Toyota Academy, a career speed networking event and an opportunity for parents to ask the Gaia team, Burrows senior managers and the training providers questions. At the end of the evening students filled out a questionnaire asking for feedback on the event itself and to state if they would like to move onto the next stage of the programme. Location Out of 5.0 Stars Wish to proceed to the next stage Rotherham 4.8 100% Sheffield 4.9 100% Barnsley 4.7 100% Doncaster 4.8 96% The students parents were asked 3 questions and to state if they agreed with them or not. Location Q1: Do you now have a Q2: Are you impressed with Q3: Do you feel comfortable better understanding of the the level of training your that Burrows will offer the apprenticeships on offer and child would receive? support and guidance your the training your child would child will need if employed receive? as an apprentice? Rotherham 100% 100% 100% Sheffield 100% 100% 100% Barnsley 100% 100% 100% Doncaster 100% 100% 100% The parents were also asked to rate each of the activities: Location Welcome & Quiz Information on Activity: Vehicle Activity: Parents Q&A Overall Event Burrows and Technician Customer Service Session Apprenticeship Programme Rotherham 4.6 4.8 5.0 4.7 4.9 5.0 Sheffield 4.8 4.8 4.9 4.9 4.8 4.8 Barnsley 4.7 4.8 4.8 4.7 4.7 4.8 Doncaster 4.8 4.8 4.9 4.9 4.9 4.9 Totals 4.7 4.8 4.9 4.8 4.8 4.9 Employability Skills and Selection Days Gaia Innovation designed and facilitated the Employability Skills sessions that formed part of four separate selection days held at the 4 Burrows Toyota sites. These sessions equipped applicants with knowledge and skills to excel in an informal interview. Successful applicants were selected based on performance in these interviews, following a group discussion involving Gaia personnel and the Burrows interview teams. 5 29 students attended these sessions. All students received a Certificate of Attendance at the end of the day. Location Male Female % Female Rotherham 8 0 0% Sheffield 4 0 0% Barnsley 5 1 17% Doncaster 7 4 36% Total 24 5 17% Work Experience In total 23 students were offered a week-long work experience. Students were divided into those interested in Toyota Technician Apprenticeships or the Burrows in-house Customer Service training programme. Gaia Innovation designed various documents to be completed by the students and their Burrows mentor. • Induction checklist • Briefing document • Work experience progress log and employer evaluation • Work schedule and skills log • Evaluation form On the last day of the work experience week Gaia Innovation led a Reflective Learning Session with all students. Location Male Female Total Technical % Customer % Technical Service Customer Service Rotherham 7 0 7 5 71% 2 29% Sheffield 4 0 4 3 75% 1 25% Barnsley 3 2 5 3 60% 2 40% Doncaster 3 4 7 3 43% 4 57% Total 17 6 23 14 61% 9 39% A number of students opted to not attend the work experience and 1 student was asked to leave due to poor punctuality. In total 8 students declined the work experience week, reasons stated were that they had accepted another apprenticeship or had decided to go to stay in education.. One student was asked to complete an extra week to experience the bodyshop area to ensure that he was happy with the role prior to being offered the apprenticeship. At the end of the work placements students completed an online survey asking for feedback on their experience of the week. 100% of students reported that the work placement had inspired them to pursue a career in the automotive industry. 6 Specifically in terms of skills and behaviours, participants reported that they developed many key transferable skills throughout their work placement: • 100% stated they had developed their communication skills • 100% teamwork • 100% organisational skills • 100% initiative / ability to work independently • 100% technical skills • 84% good work ethic • 84% commercial awareness Participants have the work experience phase 5/5 stars overall. Job Offers Location Apprenticeships Offered Vehicle Technician Customer Service Direct Apprenticeships Apprenticeships Hires Offered Offered Total Male Female % Male Female Male Female Female Rotherham 1 1 0 0% 1 0 0 0 0 Sheffield 0 0 0 0% 0 0 0 0 0 Barnsley 2 1 1 50% 1 0 0 1 0 Doncaster 3 1 2 67% 1 0 0 2 1 Total 6 3 3 50% 3 0 0 3 1 The Shining Stars Name Location Sex Position School Ben England Rotherham Male Vehicle Technician Sir Thomas Wharton Academy Adam Weston Barnsley Male Vehicle Technician Barnsley College Chloe Howes Barnsley Female Customer Service Netherwood Academy Maddison Cooper Doncaster Female Accounts Balby Carr Shannon MacDonald Doncaster Female Sales Trinity Academy Charlie Laidler Doncaster Male Body Shop Technician Sir Thomas Wharton Academy Megan Burton Doncaster Female Accounts (Direct Hire) Sir Thomas Wharton Academy 7 3.0 PERFORMANCE AGAINST OBJECTIVES 3.1 Building Relationships With Schools Objectives and Outcomes 3.1.1 Objective: Promote the programme to 10 secondary schools per dealership - 40 in total ​ Outcome: The following secondary schools were sent information on the Search for a Star programme - 43 in total ​ Rotherham Maltby Academy, Wickersley High School, Rawmarsh Community School, Aston Academy, Dinnington College, Oakwood High School, Rotherham College, Brinsworth Academy, Saint Pius X Catholic High School, Wath Comprehensive 10 schools Sheffield UTC Sheffield, Forge Valley, King Edwards VII, Bradfield School, Chapeltown Academy, Ecclesfield School, Meadowhead School, Newfield Secondary School, Sheffield College, Stocksbridge High School 10 schools Barnsley Netherwood Academy, Holy Trinity, The Dearne ALC, Darton College, Kirk Balk Academy, Outwood Academy Carlton, Outwood Academy Shafton, Penistone Grammar School, Barnsley College, Horizon Community College 10 schools Doncaster Trinity Academy, Balby Carr, Sir Thomas Wharton Academy, YMCA Training Academy, Rossington All Saints, Ash Hill Academy, De Warenne Academy, Don Valley Academy, Doncaster College, Hall Cross Academy, Hungerhill School, Outwood Academy Adwick, Outwood Academy Danum 13 schools 3.1.2 Objective: To visit 3 schools per site - 12 in total ​ Outcome: The following secondary schools were visited along with how many students spoken to (impacts), by either Nicola Thompson or Wendy Trout, accompanied by a member of the Burrows team - 14 in total ​ Impacts Rotherham Maltby Academy 15 Wickersley High School 142 Rawmarsh Community School 67 Mexborough Academy 52 Sheffield UTC Sheffield 125 Forge Valley 130 King Edwards VII 0 (cancelled by school twice) Barnsley Netherwood Academy 140 Holy Trinity 42 The Dearne ALC 96 Doncaster Trinity Academy 25 8 Balby Carr 132 Sir Thomas Wharton Academy 136 YMCA Training Academy 10 Rossington All Saints 121 Total 1233 3.1.3 Objective: Promote the programme to 1000 parents per dealership - 4000 in total ​ Outcome: The following secondary schools were sent the fact sheet and poster promoting the programme.
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