IMPACT REPORT 2019 OUR IMPACT IN 2019... WE DELIVERED 357 YOUNG 1 TRUSTEES/WELCOME HOURS’ 9,856 PEOPLE TOOK PART IN 3 2019 AT A GLANCE ENGAGEMENT THE TRUST’S NATIONAL TO OVER 11,000 CITIZEN SERVICE 5 MEET THE TEAM INDIVIDUALS PROGRAMME ACROSS 26 PROJECTS 7 INTRODUCTION

8 EDUCATION 19 VETERANS HAVE PUPILS 28 17 JOURNEY OF A PNE STUDENT REPRESENTED THE PNE FORCES IMPROVED THEIR READING FOOTBALL TEAM IN THE ABILITY THROUGH THE 20 INCLUSION NORTH WEST VETERANS LEAGUE PL READING STARS PROGRAMME 28 HEALTH

56 INDIVIDUALS 36 MATCHDAY ENGAGEMENT PARTICIPATED IN OUR DISABILITY MAINTAINED 42 COMMUNITY ENGAGEMENT SPORTS SESSIONS 100% PASS RATE 47 OUR PARTNERS FOR POST-16 STUDIES OVER THE PAST SIX YEARS 49 FINANCIAL SUMMARY

50 LOOKING AHEAD ANTISOCIAL BEHAVIOUR £862,943 REDUCED BY 21.8% invested in the ACROSS TARGETED AREAS local community; DURING OUR PL KICKS a ten per cent CONTACT HOURS increase on 2018 TRUSTEES A MESSAGE FROM THE OUR TRUSTEES PROVIDE THEIR INVALUABLE EXPERTISE AND EXPERIENCE – SHARING OUR VISION IN CONTRIBUTING TO THE OVERALL HEALTH AND TRUSTEES WELLBEING OF THE PRESTON COMMUNITY.

• We have committed to working with Armed KEVIN ABBOTT DOREEN HOUNSLEA Forces veterans by signing the Armed Forces Kevin has been on the Doreen has held a number of Covenant, which promises to support those board of Preston North senior posts, including working who have served in our Armed Forces. End Football Club as finance at director level in the NHS. director for 13 years. She established her own All of these work streams are enhanced by the Kevin became a Trustee company in 2009, working football club brand, which attracts people of in January 2017 and was as a freelance management all ages in the local community to come to see appointed Chair of consultant, and she has what we have to offer. Trustees in May 2019. recently moved into nutrition and nutrigenomics. On a personal note, I was delighted to be appointed Chair of Trustees, having served as a Trustee for two years and secretary to the DR ADRIAN SHARON ASQUITH Trustees for a further three years. Having also been a director of Preston North End Football IBBETSON Sharon has been a Trustee since June 2018. She Club since 2006, I have had a long-standing Adrian is an experienced interest in the work of the Trust in the local sports academic and head brings with her a wealth of community and the positive impact we have on of school at the University of experience from the Central Lancashire, with a education sector. She is people’s lives. 20-year history of working the headteacher at one of I am supported by an excellent team of Trustees in higher education. our partner NCS schools, from the local education, business and charity Ashton Community Science sectors, who give their time to help us meet our College. objectives. I would like to place on record my In 2019, the Trust had another year of thanks for their continued help and guidance. growth and development, delivering BEN RHODES IAN TOPPING We have a dedicated team of 21 staff who deliver a number of new programmes and our work. Alongside them, we have benefited Ben is the longest serving A hotelier, Ian spent ten years initiatives. Trustee and the football learning his trade in London, from over 1,000 hours of volunteer time during 2019. I am extremely grateful to our staff and club’s longest serving the Middle East and We have interacted with over 11,000 individuals volunteers for their commitment to our work. employee with more than Australasia before returning in 2019. Some notable achievements include: 20 years’ service. Ben is the home to become a director We look forward to 2020 with optimism and • 357 individuals joined us on our National club secretary and of his family’s business; enthusiasm for the challenges and opportunities Citizen Service Programme, developing key head of communications The Barton Grange Group. ahead. and marketing. personal and social skills. • 3,664 pupils participated in our schools sports programme, both during the school Kevin Abbott day and after school. BRYAN GRAY Chair of Trustees • We have delivered an education programme CBE to 128 children, based on genomics and the Bryan is director of benefit of a healthy lifestyle in association Westmorland Limited, a with Lancashire Teaching Hospitals NHS Motorway Services operator Foundation Trust. and holds several other • We have begun to deliver education high-profile roles. Bryan was formerly chairman of Preston programmes with pupils who find it difficult to North End. succeed in the traditional school setting.

2 Community PP and 2019 Education TRegisteredrust Charity No: 1130773 AT A GLANCE

POST 16 GRADUATION SCHOOLS’ CUP FINALS Post-16 students celebrated EFL KIDS CUP We hosted the Preston Schools’ completing the Sport and REDUCING Brindle Gregson Lane Primary FA PEOPLES CUP Cup finals at Deepdale in May, Exercise Diploma course with REOFFENDING School won the area finals of the GENOMICS LAUNCH Our women’s walking footballers with over 150 participants taking PNECET with a graduation EFL Kids Cup, beating a number of We launched our Genomics were crowned champions of We launched our Reducing to the pitch in ten matches on the ceremony in the players’ lounge other primary schools in Preston programme in conjunction with the northern section of the FA Reoffending programme. day. at Deepdale. to earn the right to represent Lancashire Teaching Hospitals with Peoples Cup! Specialised members of our Teams from U11 right up to U16 Players and staff from our men’s PNECET in the regional finals. aiming to ‘socialise the genome’. That sealed their qualification community team started to deliver age groups were involved in front and women’s teams nominated They went onto finish third in This led to the delivery of several to the final at St George’s Park, workshops within the prison, of hundreds of paying spectators, their players of the year while those finals later in the year DNA-themed lessons in our where the ladies narrowly helping prisoners with a smooth all raising money for school Josh Taylor and Rae Yasin won against a number of other local partner primary schools, under the lost out, but still finished in an transition into civilian lifestyle and football fixtures throughout the our student of the year awards clubs in the north west. PL Primary Stars initiative. impressive second place overall. prevent reoffending. year in Preston. for each year group.

JANUARY FEBRUARY MARCH APRIL M AY JUNE

SECONDARY EDUCATION PROGRAMME SUMMER NCS The Trust launched its secondary BIG PNE SLEEP OUT SPORTING MEMORIES GRADUATES school provision programme ARMED FORCES More than 300 people packed We launched the PNE Sporting After four weeks packed with aimed at hard-to-reach year 10 PL KICKS Memories programme, an adventure, new experiences and 11 students who are COVENANT inside the Bill Shankly Kop initiative run alongside the and personal development disengaged with their school- We signed the Armed Forces As part of the Premier League concourse for the Big PNE Sleep Sporting Memories Foundation. opportunities, the Trust’s based studies, lacking in Covenant. The Covenant is a Kicks relaunch fortnight, the Out. Participants slept rough for Sessions are aimed at over 50s summer National Citizen Service confidence or self-esteem, or nationwide pledge to support Trust hosted a tournament which the night in aid of the Foxton living with dementia, depression participants celebrated graduating displaying poor attendance in the military personnel both past involved 11 teams from across Centre, smashing the £50,000 or suffering from loneliness, from the programme by enjoying standard school environment. and present, as well as their the north west, including PNE. target. All monies will be used helping individuals reminisce a two-course dinner at Deepdale. Students can choose to study with dependents, by treating them Under the Kicks programme, we to buy a house to support about previous memories, Students were presented with us as one of their GCSE options, with fairness and respect in their deliver a number of free football rough sleepers and to reduce experiences or moments in their awards and prizes for their contributing to their Progress communities for serving with sessions for young people in homelessness in Preston as a lives through the power of sport. achievements over the summer. Eight score. their lives. Preston every week. whole.

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER 4 Ian Topping Bryan Gray Doreen Hounslea Sharon Asquith Dr Adrian Ibbetson Ben Rhodes Kevin Abbott Trustee Trustee Trustee Trustee Trustee Trustee Trustee

Tom Drake Zoe Hall Joanna Haigh Head of Community HR support Finance lead

Harriet Creighton-Levis Assistant Head of Community

Melissa Brown Rebecca Robertson Head of Community Community Education Inclusion Manager Partnerships Manager

James Stansfield Jack Mountain Jake Blackburn Jodi Collum Graeme Atkinson Tracy Atkinson Laura Joyce Community Senior Schools Secondary Education Recruitment and HE Office Manager NCS Coordinator Inclusion Officer Provision Officer Education Tutor Programme Leader Development Manager

Alistair White Matthew Brown Michael Lowe Sam Livesey Rob Walker Zach Clark Community Communications Schools Provision NCS Coordinator Education Tutor (0.5) Education Tutor Inclusion Officer Officer Officer

Hannah White Sue Devaney Olivia Parkinson Rob Walker Community Schools Provision Graphic Designer Education Tutor (0.5) Inclusion Officer Officer

Sagwati Malabi Schools Provision Officer

Casual Staff Casual Staff Casual Staff and Volunteers and Volunteers and Volunteers

Board Level Management Senior Leadership Full-Time Staff Support Staff Casual Staff / Volunteers and fundraisers. camps andgenerousdonations frombusinesses also generatedthrough ourschoolswork,holiday Charitable FundandSports England.Financesare partners suchastheEFL Trust, thePremierLeague football club,generating fundsbyworkingwith PNECET isaself-financed departmentofthe providing awealth ofsocial benefits. and emotionalhealth of participants,aswell our programmes,whichaidthephysical,mental We have 21membersoffull-timestaffwhodeliver of thecommunity. people andputtingPrestonNorthEndattheheart and socialinclusion,cateringtotheneedsoflocal the areasofsportsparticipation,education,health PNECET delivers 26 different programmesacross community, developandsustain. Club, pridingitself onthecorevaluesofinspire, official charityarmofPrestonNorthEndFootball Trust isaregisteredcharity(no.1130773) andthe Preston NorthEnd Community and Education TEAM MEET THE WHAT WEDOANDOURVALUES their fullpotential. Strive toensureallparticipantsreach INSPIRE COMMUNITY needs oflocalpeople. Be communityfocused bylistening tothe SUSTAIN DEVELOP with astable communitypresence. Make along-termimpactonparticipants, participants’ identifiedneeds. Progress ourservicestoalignwith 6 WELCOME EDUCATION

individuals engaging in our programmes, with some great case studies for you to read throughout the Impact Report. This a huge credit to the skills and expertise of our staff, who are inspiring more people than ever to better their lives through sports participation, social inclusion, health and education. We are working with an increased number of partners, with many of those featuring throughout this Impact Report. At this point, I would like to take the time to thank them all for Premier League Primary Stars Genomics their continued support and loyalty. As ever, our partnership with Preston North It gives me great pleasure to welcome you to End Football Club has gone from strength to Preston North End Community and Education strength. In 2019, we signed the Armed Forces Trust’s 2019 Impact Report. Throughout this Covenant for the first time, which demonstrates report, we hope to showcase to you our our support for all military personnel and their work across the Preston community following families. However, our standout event has to another year of progression. be the Big PNE Sleep Out, which witnessed over 300 proud ‘Prestonians’ brave the wintery In a year which saw the Trust grow to 21 full-time conditions by spending a night on the Bill staff, we expanded our footprint, provisions and Shankly Kop concourse, doing their bit to put a expertise. We have delivered a number of new stop to homelessness in Preston and raising a initiatives, centred around providing alternative staggering total of more than £80,000. education for hard-to-reach students, reducing Secondary Education Further Education reoffending, providing for military personnel I hope you take great inspiration from reading and reducing social isolation among adults. this report as we begin planning for 2020 In addition, we have created innovative with the launch of our new five year strategy, partnerships with the likes of Lancashire NHS providing us with stability, clarity and a clear Teaching Hospitals to launch our new Genomics objective as we continue to strive for success. programme, bringing the future of DNA and science to some of the young people within our Tom Drake primary schools network. As a result, the Trust has engaged with over Head of Community at PNECET 11,000 people, but what we really pride ourselves on is the impact we have on those HigherHigher EducationEducation

8

WE WORKED WITH 40 LEARNERS HELPED PRIMARY SEVEN SECONDARY OUT AT PRIMARY SCHOOL SCHOOLS AS PART COMPETITIONS STARS OF OUR SECONDARY EDUCATION PROVISION RUN BY THE TRUST “ Olivia has been fantastic teaching the children gymnastics and they’ve really 265 PUPILS 77% OF STUDENTS loved it. It’s been fantastic COMPLETED THE SIX-WEEK WHO HAVE COMPLETED AN for me as well, I’ve learnt a lot of new skills from her. HEALTHY EATING AND FA COACHING COURSE LIFESTYLE PROGRAMME WITH PNECET HAVE ALREADY FOCUSING ON HEALTHY CHOICES, ” PHYSICAL EXERCISE AND SELF ESTEEM BEGUN COACHING GYMNASTICS CHALLENGE FOR ST CLARE’S PUPILS IN THE COMMUNITY The Premier League Primary Stars programme is all “It’s been fantastic for me as well, I’ve learnt a lot of ONE COACHING A LOCAL about engaging children through sport. new skills from her, especially how to differentiate GRASSROOTS TEAM The Primary Stars initiative combines subjects certain gymnastics skills, and for those high- WE UPSKILLED 106 such as maths and literacy with physical activity achieving gymnasts, how to progress them and give ONE EMPLOYED AS A in children’s PE lessons, aiding the learning and them more things to do.” PRIMARY SCHOOL PART-TIME COACH development of primary school children through Premier League questionnaires showed that TEACHERS IN PE the power of football. Rebecca had improved her knowledge of dance THREE ARE COACHING ON In addition to motivating children to become within the national curriculum and her ability to THROUGH OUR PRIMARY OUR PL PRIMARY STARS active, the programme reaches out to help develop support and challenge all pupils. PROGRAMME teachers’ knowledge and expertise in PE, as well as She added: “I have developed my dance-related STARS PROGRAMME their delivery of lessons. terminology and I’ve now got an increased interest ONE COACHING ON OUR Schools Provision Officer Olivia Parkinson helped in the subject and confidence to teach it.” PL KICKS PROGRAMME pupils from St Clare’s Primary School to develop Meanwhile, pupil Rocco’s opinion of gymnastics their gymnastics skills through the Trust’s delivery has changed for the better since engaging with the TWO ARE COACHING ON OUR of the six-lesson Primary Stars programme last programme. SOCCER SCHOOL PROVISION OUR HE PROVISION year. “I’ve enjoyed it more than I thought because Olivia ONE SECURED A PLACEMENT Olivia said: “The children have been using and has taught us new things and she’s taught us how to INCREASED BY 34% AT A LOCAL HIGH SCHOOL learning various gymnastic skills such as travelling, be safe on all the apparatus. balancing, rolling, jumping and maybe learnt things “I’ve learnt how to use the ropes properly and how THIS ACADEMIC YEAR ONE COACHING WITHIN THE they’ve never learnt before. to be safe when doing cartwheels and rolls.” PNE ACADEMY “Incorporating gymnastics into the PL Primary Stars programme has been really beneficial because it’s progressing leadership, it’s inspiring children maybe ENGAGED WITH to actually take up gymnastics outside school in 3,66 4 UNIQUE different clubs.” SCHOOL CHILDREN THROUGH Teacher Rebecca Bridgeman noted how both her pupils’ and her own skills had developed thanks to PL PRIMARY STARS being part of the programme. ACROSS 33 VENUES “Olivia has been fantastic teaching the children gymnastics and they’ve really loved it,” she said. 10 PRIMARY SECONDARY STARS EDUCATION

“ To practically make that “ We have observed an DNA has really helped improved level of them consolidate their happiness in school and learning about that topic. a new form of motivation with the students who are ” involved studying at PNE. 133 CHILDREN TOOK PART IN CASE STUDY ” SOCIALISING THE THE GENOMICS GENOME PROGRAMME SKY HAWKYARD AND “Jack has often had anger problems, especially controlling his temper. He could often react by As part of our newly launched partnership with “There are all different blocks, reds, yellows, JACK ALLEN kicking walls and windows. Lancashire Teaching Hospitals, we collectively greens, blues, which make up our DNA. The children “He has now learned to control his anger. He is set up the initiative to ‘socialise the genome’ – could then take them home to their parents and Moor Hey School students Sky Hawkyard and doing 100 per cent better, with his attendance now raising public awareness of the significant impact show that they’ve learnt something through DNA, Jack Allen had become disengaged with their being higher.” of genomes in medicine. genes and genetics.” studies before embarking on the secondary school PNECET is working with seven secondary schools education programme with PNECET in September An emerging social concept, genomics underlines Mrs Waterhouse is a teacher at St Teresa’s Catholic as part of the alternative education programme: 2019. the baseline for your health – an individual’s unique Primary School, just one of the schools where the Shaftesbury High School, Moor Hey School, Worden genetic blueprint, which is known as the genome. genomics lessons were taught. She noted how Since starting their education programme with Academy, Fulwood Academy, Balshaw’s High Forming part of our Primary Stars provision, the children had enjoyed learning about their DNA and the Trust, staff have noticed a difference in both School, West Lancashire High School and Aurora Trust delivered genomics-themed lessons over much more from Trust staff. pupils’ attitude towards school, with Sky seeing Brambles School. an improvement in both her football ability and numerous weeks within several of our partner “They’ve enjoyed seeing the bigger picture about Balshaw’s High School headteacher Steven confidence. primary schools. genetics and looking at everything scientific. To Haycocks has also been highly complimentary of These lessons incorporated a hands-on approach practically make that DNA has really helped them She said: “I’ve noticed that I would do far more the programme. work while at PNE than I would complete in school. as children learned about genetics by creating consolidate their learning about that topic. “We have observed an improved level of happiness I also feel far more settled than I used to be.” their own DNA bracelets. “They’ve picked up certain things like the hereditary in school and a new form of motivation with the Michael Lowe, Schools Provision Officer for the part of genetics and they enjoy looking at that and Meanwhile, Jack has received support for his anger students who are involved studying at PNE, which issues, helping him to become calmer and less Trust, explained that the practical element of the maybe thinking about what they inherited from has helped them to re-engage with their studies,” likely to be removed from lessons. lessons proved an appealing factor for the children. their parents. he said. Jack said: “I like the balance of the classroom “We’re teaching children about genes, where “They learn so much more with that hands-on “Being a part of the excitement of the world of learning and practical elements. My attendance has they get genes from, where they get DNA from, experience. If you just gave them the information, I football, it was certainly something which made one improved as I know it needs to be higher so that I chromosomes, different disorders that they might don’t think it would stick in their head. individual much more willing to engage and excited can continue to attend PNE.” get through their genes and genetics,” he said. “Doing it this way means a lot more to children and about the prospect of taking part in the course than Billy Almond, a teaching assistant at Moor Hey he had been previously. “We first gave them an overview about DNA and I think to have PNECET come in and do it as well School, said: “Last year, Sky struggled with authority. chromosomes, then we had the children make really helps the children with their learning.” “The vision for these courses from PNE is to really This year, her attitude has completely changed; she their own DNA bracelets – trying to get them to get into the community and work closely with is much calmer. enjoy it more with a practical task, learning about schools, which is really important.” the building blocks for DNA at the same time. 12 FURTHER OUR TOTAL NUMBER OF “ I can say that I have FEMALE STUDENTS EDUCATION thoroughly enjoyed its INCREASED BY unique way of learning. “I have always been interested in learning about 57% FROM 2018 sport following on from the enjoyment I gained There are things that from GCSE PE in high school,” Rae said of why she I have learnt on the joined the course. “I was keen on continuing my passion to play football pitch as well as in the in a sporting environment rather than giving it up, classroom, and this is with the personal goal of improving as a player on and off the pitch that drove me to this point. not something that can “I have always wanted a job in sport, whatever it be delivered elsewhere, was to be. I also wanted to do something out of the ordinary, and not something that girls where I come in any other regular from would look to do.” Rae’s commitment to and passion for her studies college. was reflected when she picked up all three awards available in our student graduation ceremony in the summer of 2019 – winning the players’ player of the year, manager’s player of the year and student of “The Sport Psychology unit that we completed ”last the year. year also reassured me in wanting to do this in the future.” Rae is a likeable character, who always works hard and is well thought of by her peers and the staff in CASE STUDY and around the community. “ I was keen on continuing She is described as an ‘asset to the course’, who goes above and beyond in everything she does, my passion to play completing any task with 100 per cent commitment, TRUST STUDIES HELPING football in a sporting which is evident in how much she has enjoyed RAE FLOURISH studying with PNECET. environment. “After joining the course, I can say that I have Embarking on her further education path with thoroughly enjoyed its unique way of learning. PNECET Sports College in September 2018, having There are things that I have learnt on the pitch as gained excellent GCSE results, Rae is a natural well as in the classroom, and this is not something RAE’S HAT-TRICK introvert – but she flourishes with a football at her that can be delivered elsewhere, in any other She is hoping to use her time studying the course” feet. regular college. on offer from the Trust to help her progress to However, while studying for her Level 3 diploma in “I also enjoy that I can do the same BTEC course as completing a sports psychology degree. Sport and Exercise, Rae has truly come out of her at any other college, however, with the addition of Players’ player of “From the qualifications that I gain from this BTEC shell, developing her own football skills and taking training twice a week and gaining more and more the year 2019 up plenty of work experience opportunities in the course, I would like to continue my education game experience every week. process. through university, studying sports psychology, a “The course has surpassed my expectations and Manager’s player of career that grew to my interest since carrying out That has included assisting the coaches on the just meeting a new group of people in a different the year 2019 some units on the sports programme. PNECET Summer Soccer School, for which Rae environment than I was used to has allowed me to earned great praise for her rapport with participants, “This is my career that I want to achieve from gain a different perspective on life.” Student of thus boosting her confidence. She has also been coming onto this course, as I like the idea of being the year 2019 employed by the Trust on a part-time basis on first able to help athletes and motivate them through their sport. team matchdays. 14 HIGHER 5 FA LEVEL 2 “ I have also gained plenty QUALIFIED COACHES EDUCATION of paid work around the WORKING WITHIN THE community to give me a PNECET COMMUNITY/ACADEMY Not only that, but Kieran is employed on a part- time basis by PNECET, assisting with a range of our taste of working within PROJECTS ON A WEEKLY BASIS provisions. FROM OUR HE PROGRAMME Kieran works on home matchdays for the club, the sports industry. comprising numerous activities – including co- ordinating the half-time penalties for grassroots teams visiting Deepdale – as well as providing support to our Premier League Primary Stars team. Such has been his success, Kieran even assists with” This requires Kieran to visit local primary schools, the coaching sessions for his peers on the Level delivering sessions on the lunchtime club. 3 Sport and Exercise course delivered by PNECET, Senior Schools Provision Officer Jack Mountain with engaging coaching sessions for one of the U19 spoke of how Kieran has become an important and teams. reliable member of the Primary Stars team. Recruitment and Higher Education Manager Graeme Jack said: “In the Primary Stars sessions, Kieran Atkinson has been pleased to see Kieran’s growth delivers mini games that encourage teamwork as he’s progressed along the education pathway at and communication, using equipment to link it to a PNECET. sporting example such as football. “Kieran is a very reliable student who meets all of his deadlines, achieving excellent results. “He is a very conscientious person, who is enrolled on the foundation degree in community football coaching with USW, with glowing references from “ I very highly recommend his lecturers. studying with Preston “His coaching is of a very high standard and I would CASE STUDY expect him to go on to develop future players. North End as the tutor “Kieran communicates well and he is one of the first ports of call for our staff to cover as support staff.” support has helped me KIERAN THRIVING Kieran added: “I very highly recommend studying THROUGH WORK gain the best grades with Preston North End as the tutor support has helped me gain the best grades possible. EXPERIENCE possible. “I have also gained plenty of paid work around OPPORTUNITIES the community to give me a taste of working within the sports industry, which I feel has been highly beneficial to my CV and for my ability and Kieran is a graduate of the Sports and Exercise “Kieran has demonstrated key attributes of a good” development as a football coach, which is the diploma course offered by the Trust and has coach, including professionalism with the children career path I wish to take.” continued his education pathway with us, now and teachers, being a reliable member of staff and studying the foundation degree in Community always turning up for sessions and also showing a Football Coaching, offered in conjunction with the range of sporting knowledge. University of South Wales. “He’s been able to transfer these skills into other 63% OF OUR STUDENTS His continued success has seen multiple areas of the community, too, as he regularly works opportunities in sport presented to him. on matchdays in the running of the half-time game H AV E PROGRESSED ON TO After completing his FA Level 2 award in football and delivering birthday parties, as well as working coaching in 2018, Kieran now works as a coach for as a coach on our soccer school camps.” HIGHER EDUCATION Cadley Boys FC’s U16 side, a local grassroots team. PROGRAMMES 16 THE PNE STUDENT JOURNEY GO AL

SECONDARY EDUCATION Certificate in Sport or Enterprise LEVEL 2

NCFE Award in Exploring NCFE Technical Award in Business and Work COURSE KEY Entry Occupational Studies for the Levels Enterprise or Health and Fitness experience STAGE 3/4 Level Workplace 1/2 Certificate in Enterprise and Marketing opportunities Award or Certificate in Sport Studies or Sport Science GO AL

PNE COMMUNITY POST-16 COURSE LEVEL 3 ENTRY REQUIREMENTS OCR Diploma in Sport and Work COURSE LEVEL 2 A minimum of three GCSEs at grade three Level Active Leisure experience or above including English and Maths. 2 Functional Skills if required opportunities GO AL

PNE COMMUNITY FOUNDATION POST-16 COURSE ENTRY REQUIREMENTS OCR Work DEGREE A minimum of four GCSEs at grade four Cambridge Technical Certificate Level experience LEVEL 3 or above including English and Maths 3 in Sport or BTEC Level 2 Diploma. opportunities GO AL

PNE COMMUNITY POST-18 COURSE PNECET EMPLOYMENT/ Foundation Football Coaching and FOUNDATION ENTRY REQUIREMENTS Work Degree Development (USW) OTHER EMPLOYMENT/ Level 3 Diploma or BTEC or experience three As at A Level. Two years One year top-up opportunities APPRENTICESHIP 18 EDUCATION ALUMNI INCLUSION

“ The club has really helped me to expand all the work I’ve done and get my name out there more and more. Premier League Kicks NCS

He photographed our students playing in matches” and, on the annual trip to Portugal, produced media in still and moving image form for use on our social media channels. “When I started doing photography for Preston North End on matchdays, I was assigned a mentor; one of the matchday photographers, who looked CASE STUDY after me, helped me out and if I had any questions, I could ask him,” Jack said. “That massively helped me to develop. “The club has really helped me to expand all the JACK SHOOTING FOR work I’ve done and get my name out there more Disability Sports Female Participation THE STARS and more.” Jack found our programme enjoyable as it allowed him to study multiple disciplines of sport, including Jack Carysforth’s time studying with PNECET the physical aspect of playing and coaching, as well allowed him to shoot on and off the pitch, as looking at media, nutrition, biology and much representing the club’s community teams in more. 11-a-side football and honing his photography skills Education Programme Leader Jodi Collum said: by snapping the Preston North End players in action “Jack has made a seamless transition into university on a matchday. life, where he is studying Sports Business as he A passion developed during his time studying the pursues a career in sports photography. Sport and Exercise diploma at the Trust, Jack is a “Jack gained a number of valuable skills from the talented and ambitious photographer who, since Sport and Exercise diploma course at PNECET, graduating from our programme at Preston North which we are confident will be of great benefit to End, has gone on to study a sports business degree him during his time at university.” Walking Football at the University of Central Lancashire while setting Recruitment and Higher Education Development up his own photography business in his spare time. Manager Graeme Atkinson added: “Jack was a Jack was able to expand his creative portfolio by committed and confident learner who grasped gaining a number of new opportunities through opportunities when they came. the Trust, earning the chance to join the club’s “It is a joy to see him excel on his new degree photography team on a matchday and capturing the course and being successful, developing his skills players in action for PNE. within an environment in which he can thrive.” 20 68% OF FEMALE 21,420 HOURS PNECET PARTICIPANTS WOULDN’T GIVEN BACK TO THE BE PLAYING FOOTBALL WILDCATS IF IT WASN’T FOR OUR COMM UNITY SESSIONS WITH 72% SAYING THROUGH SOCIAL THEY FELT MORE CONFIDENT ACTION PROJECTS “ I believe Wildcats has had such a positive impact on her life and I 524 PL KICKS look forward to watching 56 INDIVIDUALS SESSIONS her confidence and PARTICIPATED IN football ability grow! OUR DISABILITY DELIVERED IN PRESTON’S SPORTS SESSIONS NINE MOST DEPRIVED AREAS ” CASE STUDY NCS WORKED WITH EIGHT YOUNG PEOPLE CARLY DEVELOPS HER “It’s great to work with a talented young player 18 LOCAL SCHOOLS who is always taking responsibility to develop her HAVE GONE ON TO JOIN THE CONFIDENCE WITH own abilities not only in our sessions, but outside AND COLLEGES PNECET WILDCATS of them too.” NCS GRADUATE YOUTH BOARD Carly excels in her PE lessons and is always kicking a ball around on her lunch break, but unfortunately, HELPING THEIR COMMUNITY DURING 2019 Carly is a seven-year-old aspiring footballer who her school don’t have a football team for her age regularly attends our weekly PNECET Wildcats AND IMPROVING THEIR group. session. A happy and enthusiastic member of the NCS PROGRAMME NEARBY group, she’s always the first to throw herself into She does get her football fix, however, by playing any activity or challenge we set. for Cadley Girls FC. She is also an avid football fan, with Preston North End among her favourite teams. Carly has become a sociable young girl thanks to WE HAD 104 our Wildcats programme. Although she’s now an Being a part of this session, therefore, has helped animated and active member of our group, that Carly to develop as a person both on and off the A TOTAL OF 906 WALKING FOOTBALL hasn’t always been the case. There was a time pitch. The change in her confidence has allowed PARTICIPANTS IN 2019 when she struggled to leave her mum’s side, but her to flourish and improve on both her technical YOUNG PEOPLE as our Community Inclusion Officer Hannah White and interpersonal skills, equally in football and in ENGAGED IN THE PL KICKS A 55% INCREASE FROM 2018 explained, she’s now become more confident and life. thriving both on a personal level and when playing Carly said: “I love coming to Wildcats because I get PROGRAMME WITH PNECET IN 2019 football. to learn lots of new skills and make new friends. Hannah said: “Carly has been a joy to work with “Everyone is really nice and the coaches are very from the moment I met her. She’s a confident and fun. They’ve taught me how to dribble and use enthusiastic player and she’s always the first to penguin feet. I like these sessions because we’re throw her hand up when we ask questions or want never still and get to run around a lot, which is demonstrations of a task to be performed. really good!” “She socialises so well with everyone in the group and has a very creative mind, always suggesting new games and activities that we could try out. 22 KICKS KICKS

“ When I first started I “ Premier League Kicks could barely kick a ball, has helped me develop but coming each week both as a player and a I got better. I am a lot person, on and off the more confident and pitch. outgoing.

CASE STUDY ” CASE STUDY ”

KICKS TAKES BILLY “He has since made a lot of friends and has become KICKS GIVES LYDIA the year, Lydia had signed and begun playing for one of the leaders of the group, attending every her beloved Preston North End – representing the ON AN INCREDIBLE week without fail. We now see Billy as one of the FOCUS ON AND OFF women’s junior teams! JOURNEY role models of the group to the younger players THE PITCH Lydia has now acknowledged that if she makes an and he is great to have around Kicks.” effort in life with the things she enjoys, she will be Billy also explained that by coming to the session on rewarded for it. She is now rarely removed from When Billy began attending the Trust’s weekly A proud Preston North End fan and season ticket a regular basis, honing his football skills, he’s seen her lessons, avoids conflict and the overall change Premier League Kicks session at West View Leisure holder, Lydia Wright began attending the Trust’s PL physical benefits in his overall lifestyle by playing in her has been extremely positive. Centre in 2016, he was self-admittedly quiet, shy Kicks session at Chorley Youth Zone at the start of for a team at the weekend. and reserved. 2019. “Inspire Youth Zone and Preston North End “I first came to the session three or four years Community and Education Trust have helped me Fast forward to this year and 18-year-old Billy She’s always been a likeable character, but the ago and was quiet and shy,” added Billy. “I was an with issues I would not have been able to sort out has undergone an incredible journey of personal early days of her time attending the session proved introvert, but I came to the session because I love myself,” Lydia said. growth, now standing out as a shining example of challenging for staff. playing football. “Premier League Kicks has helped me develop just how beneficial the Kicks programme can be for At 14-years-old, Lydia was loud, wanting to be “I wasn’t playing competitive football for a team so both as a player and a person, on and off the pitch. young people. heard by others, but not having the same desire to this session was my football for the week, which I I feel that it has had a positive impact on my life, Kicks provides free football sessions for eight to be spoken to – she thought this would help her to really looked forward to. because it’s helped me to develop not just my skills 18-year-olds across the country, aiming to create get her own way. “When I first started, I could barely kick a ball, but in football, but life skills as well.” a more inclusive community by welcoming young It was the introduction of a girls-only Kicks session coming each week, I got better. As well as this, I Community Inclusion Officer for the Trust, James people from all backgrounds – no matter their which brought about a change in Lydia’s behaviour feel now I am a lot more confident and outgoing. Stansfield, added: “Lydia’s change has been ethnicity, gender, ability or where they’re from. and eventually, she began to disclose more about This has helped me as I’ve now just started playing incredible and a real joy to watch. I was a coach Naturally, with attending more, Billy’s confidence her school life and ever-fluctuating anger. for a team competitively on a weekend.” at the session when Lydia first attended, she was a and the number of friends he made increased. But She was getting involved in physical altercations Billy is a great help to the group, speaking to challenge and hard to work with. staff pinpointed a key difference between Billy and not knowing how to control her emotions. new members and integrating them with existing “We didn’t want to give up on her and knew she and other participants – his willingness to include But our coaches realised that football gave Lydia participants. Long-term, he has ambitions of going to could make a positive change to her life. She has others. an added sense of focus, removing her from her university following the completion of his A-Levels. done that and more. It is so rewarding seeing “Billy has really come out of his shell as a person everyday troubles and allowing her to be herself. Trust staff will be doing all they can to help Billy and being a part of such positive change in young after attending Kicks,” said James Stansfield, That led to the decision to join a local football with the application process and preparing him people’s lives. I am immensely proud of her!” Community Inclusion Officer for the Trust. “He used team, Euxton Girls, helping Lydia to focus all of her for university life, both inside and outside the to arrive on his own, didn’t talk to many people and energy into football. It paid off, and by the end of was very shy and introverted. classroom! 24 NATIONAL CITIZEN DISABILITY SERVICE SPORTS

“ This was a great “ PNE staff have been so experience from which helpful in helping me we gained communication with my football skills skills talking to people we but also helping me meet perhaps would never have new people and be more met, as well as getting a confident and outgoing. real life insight into what Heartbeat do.

*Photo courtesy of LEP ” ” CASE STUDY PARTICIPANTS TAKE ON VIRTUAL BIKE RIDE EVERY PLAYER COUNTS after he attended his first session with us in 2016, he’s now embarking on further work experience In 2019, an amazing 357 young people took part Katherine Taylor, a graduate of the 2019 summer PROVIDES NEXT STEP opportunities with Lancashire County Council’s in Preston North End Community and Education programme, added: “This was a great experience Fostering and Adoption Services. Trust’s National Citizen Service [NCS] programme, as we got to know their staff better, from which we OF AQIL’S JOURNEY Community Inclusion Officer Alistair White first gaining invaluable skills to last a lifetime. gained communication skills talking to people we met Aqil around that time and noted the stark NCS allows young people to gain a clearer idea perhaps would never have met, as well as getting a Aqil has engaged with a number of our programmes difference in his approach to sessions from then of what they want from their future by thrusting real life insight into what Heartbeat do.” for several years now, and having developed his to now. them into the programme’s four different phases: The group completed the challenge collectively in self-confidence and footballing ability over the “Aqil wants to improve all the time and works hard adventure, discovery, social action and graduation. just over three hours, a brilliant effort for a group years, he’s now reaping the benefits from attending our Every Player Counts sessions. to do that, but he has progressed further to helping For the summer 2019 programme, participants of young people with a variety of needs and mixed others,” he said. decided to raise money for Preston charity, abilities, allowing nothing to stand in their way. Every Player Counts provides opportunities for “During sessions, he is always checking to see if Heartbeat, as part of their project for the social They managed to raise a fantastic £573.83, topped disabled adults and children to get involved in people are okay, but also explaining things if they action phase. up with a bucket collection at a Preston North End football with free sessions provided every week, with PNE’s programme partnered with local charity seem to be struggling. Aqil deserves to achieve his NCS co-ordinator Laura Joyce explained how the game that same week. the Sir Tom Finney Preston Soccer Centre. goals for how kind, determined and motivated he students came up with their social action idea. is.” Having already been a regular of our disability “We try to allow the participants to come up with football sessions delivered at Preston’s College, Aqil, who has ambitions of working in retail, their own ideas when it comes to the community Aqil has now stepped up his weekly football intake mirrored the praise for our community staff for aspect of the programme,” she said. “We want them by joining our Every Player Counts session. helping him to push himself in his physical activities to take ownership, but also feel proud when the and becoming more personable as a whole. whole thing pays off. Now 20, Aqil has made an unbelievable 357 YOUNG Aqil said: “I love coming every week, I get to meet transformation from just a few years ago; then a “When mind-mapping different ideas, one of shy, reserved individual. He has gained confidence new people all the time and practice my football the group members suggested doing a physical PEOPLE TOOK PART IN and become more self-assured, allowing him to skills for my team. PNE staff have been so helpful in challenge to raise money, something people could THE TRUST’S NATIONAL make lots of new friends while forming a strong helping me with my football skills but also helping sponsor and donate to, and that’s how the idea to relationship with our staff. me meet new people and be more confident and ride the distance from Preston North End’s stadium, CITIZEN SERVICE outgoing.” Deepdale, to Wembley Stadium in London came Aqil is incredibly driven and, as well as having about.” PROGRAMME spent two weeks volunteering with PNECET soon 26 WALKING HEALTH FOOTBALL

“ PNE Community and Education Trust provides a welcoming environment for all ladies to come along to Mental Health PNE Forces the sessions and have some fun. ” WALKING FOOTBALL HELPS LADIES REACH INTERNATIONAL STAGE

The increasing popularity of walking football over Nicola is also a regular at the weekly women’s futsal recent years culminated with the sport’s first session laid on by the Trust, and upon attending the international women’s match being played in 2019, walking football session, she was able to persuade with five participants from PNECET involved across team-mate Alison to join her. Sporting Memories the men’s and women’s games. Nicola admitted it was the relaxed ethos of the Alison Hitchen, Anne-Marie Craven, Louise Cafferky Trust’s walking football provision which has helped and Nicola Rutherford all represented England in all four ladies to become friends. the women’s game – but it was with PNECET, at She added: “PNE Community and Education Trust the women’s walking football session, that they provides a welcoming environment for all ladies to honed their skills playing the slower version of the come along to the sessions and have some fun.” beautiful game. Captaining the team and scoring four goals in the Having been successful in getting into the squad at international match, Ann-Marie added: “It’s allowed trial stage, the ladies travelled to Merthyr Tydfil’s me to carry on playing the game I love. It’s provided Penydarren Park to take their place in the England lots of opportunities for competitive matches, but I team that beat Wales. also enjoy the fun side at Thursday night sessions. But Nicola explained that it was simply for the “It’s great to say you’ve played for and captained love of the game, reignited by playing together at your country, but the England set-up is in its very the Trust’s weekly session, that the ladies went in early stages, so we’ll have to see how it all develops. search of international recognition by attending the “A couple of us have played 11-a-side football trials. together for a long time. It’s great that we can still “We went for some trials and never really expected be playing at this age, together for Preston North anything – we just went for the love of football End and for England.” really and a weekend with friends,” Nicola said. “We got selected, but never really expected it to happen, so it’s all great.” 28 SPORTING MEMORIES ONE PARTICIPANT GUILD LODGE HAVE DELIVERED 11 FROM THE GUILD LODGE WEEKLY SESSIONS PROGRAMME PARTNERSHIP SINCE OCTOBER 2019 HAS GONE ON TO VOLUNTEER ACROSS PNECET’S PROVISIONS “ Being on the Guild Lodge programme has helped me WE HAVE HOSTED 85% OF MENTAL gain my gym qualification, 12 ARMED FORCES which has allowed me to HEALTH PATIENTS PSYCHOLOGY SESSIONS start volunteering with FEEL PHYSICALLY AND THROUGH THE NHS AND THEIR PNECET. MILITARY VETERANS SERVICE MENTALLY HEALTHIER THROUGH ENGAGING WITH OUR GUILD LODGE PROGRAMME CASE STUDY ” EIGHT MENTAL HEALTH NEW PARTNERSHIP allowed me to start volunteering with PNECET. PATIENTS HAVE GAINED A “That is helping me now by interacting with new ONE YOUNG PERSON people and I’m gaining experience while working SPORTS COACHING Preston North End Community and Education HAS BEEN SUPPORTED Trust marked a new partnership with Guild Lodge, with them.” QUALIFICATION THROUGH with former PNE defender Tommy Spurr officially “Now I hope that I can continue my progression by ON OUR BESPOKE MENTAL opening an outdoor pitch for its service users. finding work with disadvantaged young people as OUR PARTNERSHIP I have been in their shoes and would like to give HEALTH PROGRAMME Guild Lodge is a medium secure mental health care WITH GUILD LODGE hospital for men and women from the Lancashire something back to the community.” and South Cumbria areas of north west England. Feedback from service users has been The Trust began working in partnership with Guild overwhelmingly positive since embarking on the Lodge in March 2019, setting up football and multi- programme. skills session each week, which form part of service With a total of 27 people engaged with the 38 INDIVIDUALS users’ occupational therapy timetable. programme, service users felt more able to control 26 VETERANS HAVE PNECET also aims to increase participation levels their anger, be more sociable, be more self- HAVE ENGAGED WITH OUR for sedentary service users by running multi-skills confident and be more connected with staff as a ACCESSED OUR WELFARE result of attending. SPORTING MEMORIES SESSIONS sessions, which slowly reintroduce physical activity SUPPORT THOROUGH OUR into their daily life. Participants have also been on ground tours of PNE FORCES PROGRAMME One service user who took part in the football Deepale and received match tickets to watch SINCE BEING LAUNCHED sessions has gone onto conduct multiple hours of Preston North End in action as a reward for their volunteer work with PNECET following their time progress through attending the football and multi- at Guild Lodge. skills sessions at Guild Lodge. He was one of many of the service users who completed an NCFE Entry Level Award in assisting 90% OF ATTENDEES sports coaching qualification, providing an FEEL MORE CONFIDENT opportunity to learn about how to become a sports coach. AND PRO-ACTIVE IN EVERYDAY LIFE He said: “Being on the Guild Lodge programme has SINCE TAKING PART IN OUR SESSIONS helped me mentally to become stable. It has also helped me gain my gym qualification, which has 98 SERVING PERSONNEL/ PNE PNE VETERANS ENGAGED FORCES FORCES IN OUR PNE FORCES PROGRAMME TO DATE

“ It is important for us to “ It shows that we have help our PNE Forces that support network for participants remain fit armed forces members, and healthy while having so that they can see that fun playing football with the club recognises what us at PNECET. they do for the country. ” ” FORCES PARTICIPANTS BENEFIT FROM CLUB COMMITS TO SUPPORTING HEALTH PROGRAMME MILITARY WITH COVENANT SIGNING

The Trust’s programme for past and present James said: “It’s vitally important for us to advise Just months after the launch of the PNE Forces provides training programmes for service users. members of the military – PNE Forces – was set- participants on their health and wellbeing. programme, Preston North End made its The Covenant is a nationwide pledge to support up in 2019 and as part of the initiative’s quick “Although we are helping our PNE Forces commitment to supporting past and present current and former members of the armed forces, expansion, participants have been encouraged to participants to become fitter and healthier, both members of the military official by signing the along with their dependents, by treating them do what they can to maintain a healthy lifestyle. physically and mentally, through taking part in Armed Forces Covenant ahead of a home game at with fairness and respect in their communities for Deepdale in October 2019. The programme includes two sessions a week, our social and football sessions, we can extend serving with their lives. both on a Wednesday, with the morning seeing our impact on their lifestyle choices by delivering PNE Forces was formed as a way of supporting A presentation was made on the day of the game the veterans brunch club taking place at the Wings health presentations. current and former armed forces personnel with between Preston North End chief executive John Centre on Fishergate, followed by an hour of free “We have delivered a number of these presentations the provision of a brunch club and free football and Kay and Lieutenant Colonel Justin Tancrel of the football in the evening. to participants ahead of both their social and social session once every week. Duke of Lancaster’s Regiment. Trust staff are also able to signpost participants football sessions and by offering small pieces However, the programme has gone above and Speaking of the Covenant signing, Head of to relevant services where required – including of advice about things such as smoking, alcohol beyond to support those accessing the programme, Community Tom Drake said: “It’s a big achievement assistance with mental health, housing and more – consumption and diet, the people accessing these reinforced by the Covenant signing. for us. The signing of the Covenant is a before also introducing health presentations ahead programmes have been able to notice real benefits The Trust have referred service users of the PNE representation of our support for the armed forces of sessions to advise members on their physical to their physical and emotional health. Forces programme to services in areas such as community, both from the club and the Trust. health and lifestyle choices. “We have also monitored service users’ blood housing support, helping to rehouse veterans by “It shows that we have that support network for Delivered by the Trust’s staff, the health pressure, which is essential for them to see working with housing associations. armed forces members, so that they can see that presentations have focused on six key themes: improvements to their health as a result of making PNECET’s partnership with the Salvation Army has the club recognises what they do for the country. smoking, diet, weight, exercise, alcohol and sleep. positive lifestyle choices. allowed those accessing the programme to be “This programme has grown incredibly quickly and Community Inclusion Officer James Stansfield, “It is important for us to help our PNE Forces referred to specialist emotional support services, we will continue to recruit new members – with who oversees the running of the PNE Forces participants remain fit and healthy while having fun and through working with the NHS, PNE Forces volunteering opportunities, ticket incentives and programme, said there has been considerable playing football with us at PNECET.” participants have been able to access therapy much more on offer – to match this growth and value in delivering health advice to those accessing services at Deepdale. cater for the needs of the Preston community.” the social and football sessions. Financial support has been available through a partnership with Positive Futures North West, which 32

MENTAL JOE WAS THE FIRST “ I want to help other PERSON TO START THE HEALTH children and other kids MENTAL HEALTH and teens like me who PROGRAMME WITH PNECET With all EFL Clubs being partnered with the mental have suffered from health charity Mind, Jenny emailed Assistant Head of the Trust, Harriet Creighton-Levis, to understand mental health, parents how PNECET could help. dying from suicide in Jenny revealed that, as part of his work with CAMHS, Joe had learned that rediscovering his particular. confidence and enjoyment of sport could prove one of the best routes to aid his recovery. By his own admission, Joe could not have imagined what would follow. “I watched them all train, I had a great start to ”the Harriet met Joe at his school, to listen to and day – I think it’s probably the best start to the day understand his needs, which led to him being I’ve ever had.” invited for a ground tour of Deepdale – an exciting In addition, Joe has been attending home matches first step of a bespoke programme designed by on a regular basis and helping staff from the PNECET to develop his resilience, communication, Trust with their matchday activities, including the confidence and leadership. CASE STUDY organisation of the half-time penalty shoot outs for primary school children. As part of his programme with PNECET, Joe has TRUST SUPPORTING been helping PNECET staff as an assistant coach JOE’S MENTAL HEALTH “ I watched them all train, for young children on our half-term soccer school JOURNEY camps for young children. I had a great start to the The final stage of Joe’s programme will be designed to boost his confidence to the extent that he can Joe Martin was already struggling with his mental day – I think it’s probably lead out the Preston North End team as mascot for health and had been referred to CAMHS (Child the final home game of the 2019/20 football season and Adolescent Mental Health Services) when he the best start to the day at Deepdale. tragically lost his father to suicide in 2018. I’ve ever had. “I want to help other children and other kids and Joe’s primary form of escapism continues to be teens like me who have suffered from mental football, but last year, the 13-year-old began to health, parents dying from suicide in particular.” suffer from anxiety within a footballing environment, causing him to become nervous about playing in matches. Joe soon learned that much more was in store” “I was first referred to CAHMS, I think it was about for him, and that he’d be attending the club’s three years ago, which was due to mental health training ground for a morning of behind the scenes issues which I had,” said Joe. excitement. “My dad died of suicide. We were about to just “I was very overwhelmed at what I’d be doing start thinking about moving on and living a regular and I found out all about how I’d get to see PNE’s life again and that [losing his father to suicide] stadium,” said Joe. happened, so that brought a whole bunch of other “I didn’t expect to be here [at the training ground], reasons why I should have CAMHS.” I don’t know what I was expecting but this is great. The Lune Valley FC player, of Lancaster, first came I’ve managed to get two t-shirts, one off Declan into contact with PNECET when his mother, Jenny Rudd and one from Paul Gallagher, they signed Rigby, sent the Trust an email in the hope of finding both of them, and I got some boots off Louis Moult. health and support for Joe through football. 34

SPORTING MATCHDAY MEMORIES ENGAGEMENT

“ The memorabilia around the stands and the mere fact of being in the ground brought up many memories for the members. Birthday Parties Junior Whites

NEW LEASE OF LIFE FOR SPORTING MEMORIES ” MEMBERS

The Trust launched its Sporting Memories members were able to see just how much work programme in October 2019, a new provision run goes into preparing the stadium for the next game,” alongside the Sporting Memories Foundation that said Martin. works with over-50s suffering from dementia, “The tour included watching the teams of cleaners depression and loneliness. at work on the terraces, the ground staff repairing The programme uses a variety of guest speakers, and covering the pitch and the work that goes on quizzes and physical activities to engage participants backstage by the kitman and stadium staff. through the power of sport. “The group visited the boardroom, players’ lounge, Members are encouraged to reminisce about their dressing rooms and the various hospitality suites, as Matchday Activities Player Visits own memories, of both a sporting and non-sporting well as getting a glimpse of the executive boxes in nature, allowing isolated older people to connect the Invincibles Pavilion. with others and providing a wealth of mental health “The memorabilia around the stands and the benefits. mere fact of being in the ground brought up many We welcomed a whole host of special guests from memories for the members, who were accompanied the programme’s inception until the end of 2019, by the enthusiastic team of volunteers who support including BBC journalist Richard Askam, local the Trust’s work in running the sessions. author Michael Barrett and former Preston North “The visit concluded with a group photo sat in the End players Peter Higham and Eric Jones. home team dugout and everyone agreed what an There are a range of volunteers working on the interesting and informative trip it had been.” programme, too, including long-serving club statistician, Martin Atherton. Among the activities the group have embarked on was a ground tour of Deepdale just weeks after the SIX GUEST SPEAKERS programme was launched, conducted by Martin, HAVE DELIVERED ENGAGING TALKS proving one of the most engaging sessions yet. “Coming the day after a game, there was more IN OUR SPORTING activity than usual going on [at Deepdale] and the MEMORIES SESSIONS 36

15 BIRTHDAY 15 MATCHDAY PLAYER PARTIES HOSTED CLUBS HOSTED FOR VISITS BY THE TRUST JUNIOR WHITES BEFORE ON MATCHDAYS A HOME GAME

EIGHT OF OUR 65 MEMBERS LEARNERS ARE EMPLOYED SIGNED UP TO BE BY THE TRUST ON JUNIOR WHITES MATCHDAYS

54 HALF-TIME OVER 700 GAMES PLAYED PARTICIPANTS WITH OVER 100 TOOK A PENALTY TEAMS INVOLVED POTTS AND HUDSON VISIT SHERWOOD PRIMARY AT DEEPDALE Sherwood Primary School students were given a Students also had the chance to pose some day to remember as Brad Potts and Mathew Hudson questions to the PNE pair, as both Potts and joined one of their classes in November. Hudson told of their journeys which have led them MORE THAN 80 The North End duo joined in with a PE lesson at to becoming professional footballers and gave Sherwood, one of the Trust’s partner primary advice to the children on how they could go about UNIQUE PLAYER achieving their own goals. WE HELD EIGHT schools, as the pupils’ mathematical knowledge and their movement skills were put to the test. VISITS WERE The cross-curricular lesson forms part of the THEMED MATCHDAYS Premier League Primary Stars programme, which CONDUCTED IN 2019 the Trust delivers to a range of schools in Preston AT DEEPDALE and the surrounding areas. EIGHT PLAYER VISITS The programme incorporates maths and literacy WERE MADE AS PART OF concepts into children’s PE lessons, with members of Trust staff helping to deliver sessions while THE PL PRIMARY assisting teachers with their own growth and delivery of the classes. STARS PROGRAMME

38 MATCHDAYS

COVENANT SIGNING LEVEL PLAYING FIELD

We signed the Armed Forces Covenant, which Level Playing Field highlights accessibility for is a nationwide pledge to support past and disabled supporters on matchday and as part present members of the military and their of this, we invited four disabled supporters to dependents, to ensure they are respected in join us on work experience; helping out in the their community. media department, with the stewarding team and the groundsmen.

HARRI NHS NCS MATCHDAY

The HARRI (health, advice, recovery, We promoted our National Citizen Service resilience, information) vehicle set up outside programme in front of a bumper crowd while Deepdale for fans to discuss their mental and showcasing the great charitable work of our physical health, as part of our partnership with graduates from the programme. Lancashire Care NHS Foundation Trust, with charities Prostate Cancer UK, State of Mind and Lancashire Mind all present, too.

GENOMICS LAUNCH RAINBOW LACES

We launched our Genomics programme in We held our Rainbow Laces game in support conjunction with Lancashire Teaching Hospitals of the Stonewall Rainbow Laces campaign. with the aim of ‘socialising the genome’. This Players wore rainbow laces in their boots and led to us delivering several DNA-themed there were also rainbow-coloured corner flags, lessons in our partner primary schools, under substitution boards and captain’s armbands. the Premier League Primary Stars initiative.

KICK IT OUT REMEMBRANCE DAY

We held our Kick It Out matchday in a show We remembered those who sadly passed of support to make the beautiful game as an fighting for their country, as players wore inclusive place for all players, staff, supporters special matchday shirts emblazoned with and everyone else associated with football. We poppies on their chest. welcomed members of the Preston Windrush Generation to walk out the teams, carrying out the Kick It Out flag and the match ball.

40

PLAYER COMMUNITY VISITS ENGAGEMENT

The Big PNE Sleep Out Kidney Cancer UK

PLAYERS OUT TO SPREAD CHRISTMAS SPIRIT

Every member of the first team squad made visits it’s lovely. I’ve been a lifelong North End supporter, to deserving members of the local community as it’s over 50 years since I got my first season ticket, part of Whites Christmas, a joint campaign run by so it’s good. the club and the Trust. “These players give so much back to the community, Fans nominated fellow members of the community it’s not just Saturdays when they turn up, it’s during for a PNE-themed gift or surprise, whether they had the week as well.” endured tough times themselves or gone above In another of the nine visits, Patrick Bauer and Breast Cancer Awareness NCS and beyond to support other people. Andrew Hughes paid a visit to North End fan Mark That resulted in 12 surprises being made – with nine Allen. visits to local fans, two mascot packages gifted to Mark conducted what proved to be life-saving CPR two young supporters, and the entire first team on his wife Catherine, who later made an incredible squad making their annual trip to Royal Preston recovery having spent weeks in a coma. Hospital to visit the children’s ward. As well as this, Mark held everything together Among the surprise visits made was to Jo Harwood, emotionally for his children, Dom and Georgina, the a regular participant over recent years at the Trust’s latter of whom made the nomination. walking football sessions. Upon making the visit, PNE defender Hughes said: Jo was nominated by one of her former team-mates “Explaining the story in there to all of us, it really because she has been caring for her husband, who hits home with how lucky we are just to have health. has dementia. “As a player you are pretty close to the fans, but David Nugent, Louis Moult and Connor Ripley went it’s not until you go and see them, up close and to visit Jo as the walking football Christmas party personal, of how close and how much it means to was taking place and she was shocked just to learn the fans as well, so that was nice to see.” that the surprise was for her! The North End trio Hughes and Bauer surprised Mark with a signed PNE presented Jo with a signed, framed home shirt. football and a new home shirt. Jo said: “It’s fantastic because things have been a bit tough recently with one thing and another, but 42

THE WALKING FOOTBALL OVER £80,000 RAISING COMMUNITY HAVE RAISED RAISED BY MORE THAN 300 PEOPLE AWARENESS OVER £1,600 FOR DIFFERENT CHARITIES FOR THE BIG FUNDRAISING FOR NATIONAL CHARITIES THROUGHOUT 2019 PNE SLEEP OUT ON A LOCAL LEVEL BREAST CANCER AWARENESS KIDNEY CANCER UK Our walking footballers wore pink for Breast Our Inclusion Manager Mel Brown arranged the Cancer Awareness Day and in aid of the charity, annual Gerald Brown Trophy in aid of Kidney WE HAVE ASSISTED they arranged a walking football match with their Cancer UK, in memory of her uncle. Walking NCS PROJECTS Manchester City counterparts – raising £515 for football teams from Blackpool, Fleetwood, Fylde THREE VETERANS WITH the cause! and of course PNE took part and raised £550 for RAISED £1,679.50 the charity! RAISING MONEY FOR CHARTIABLE CAUSES AND AWARNESS THROUGHOUT 2019 FOR THE FOXTON CENTRE

THROUGHOUT 2019 PNECET GIFTED WE SUPPORTED 27 LOCAL CHARITIES MATCH TICKETS NCS THE BIG PNE SLEEP OUT TO LOCAL CHARITIES As part of their social action projects, our summer Our Sleep Out effort, together with Blog Preston NCS participants raised money for two charities. and Biffa, saw an incredible £80,000 raised for FOR MORE THAN One group’s charity bike ride, seeing them the Foxton Centre’s Housing First initiative, with 252 PARTICIPANTS complete the distance equivalent from PNE’s more than 300 people bedding down overnight 40% OF LEAGUE Deepdale to London’s Wembley Stadium, raised at Deepdale in aid of the cause. PNE striker Louis FROM OUR PROGRAMMES £573 and another group’s charity football match Moult also made an appearance to greet and MATCHES IN 2019 HAVE BEEN SIGNPOSTED raised £399 for Rosemere Cancer Foundation. congratulate participants on the night. INTO LOCAL AND NATIONAL CHARITIES TO SUPPORT THEIR NEEDS

44 THE BIG PNE SLEEP OUT

Speaking of the importance of the funds raised, Moult said: “To hear that it’s raised around £80,000 “ Over £80,000 is is incredible. “Everyone that donated and has made themselves just mind-boggling involved, a massive pat on the back as they have really made a difference, not just for now, but for and I can only thank the future as well. “People are going to look at that house and realise everybody who’s how they actually afforded it, so it’s incredible for been involved. Preston as a community. “Getting that shelter is going to be such a difference. It’s one thing trying to tackle problems on its own, but once you’ve got that shelter over your head, it allows you to concentrate on those troubles and COMMUNITY COMES TOGETHER TO RAISE ” that’s hopefully what the shelter is going to do. “Hopefully, from there, there’s not just going to be £80,000 FOR THE FOXTON CENTRE the one house, there’s going to be a fair few and that’s thanks to everyone that’s been involved.”

The Trust spent much of 2019 working with waste But how would that money be raised? By generating Jeff Marsh, Chief Executive of The Foxton Centre, management firm Biffa and Preston media outlet further awareness of the issue of homelessness in added: “When it was suggested we would raise Blog Preston with the aim of raising money for local the process – leading to the idea to sleep out at £50,000, I was really sceptical and we’ve just charity the Foxton Centre, culminating with The Big PNE’s home stadium, Deepdale, and more than 300 smashed that. PNE Sleep Out at Deepdale in November. people signing up to take part. “Over £80,000 is just mind-boggling and I can only With Preston North End striker Louis Moult having With first team star Moult firmly on board with the thank everybody who’s been involved, the people paid previous visits to the Foxton Centre, speaking campaign, and his manager Alex Neil having also of Preston who supported all those people who of his own personal experiences in the process as paid a visit to the centre in the weeks leading up slept out.” part of the EFL Day of Action, it was in March that to the event, months of planning and organisation PNECET, together with the Foxton, Biffa and Blog came to fruition when hundreds of people bedded Preston, set out to raise £50,000 for the charity. down for the night in a marvellous showing of The intention was that the money would be used community spirit. to buy and renovate a house for the use of rough Members of staff from PNECET, Blog Preston and sleepers in Preston, many of whom are helped by Biffa all joined the Sleep Out efforts and Moult the outreach team from the Foxton, who work with made an appearance on the night to greet fans and vulnerable young people in the city – including congratulate them for their fundraising support for those who suffer from homelessness, and others the appeal. dealing with mental health issues. The fundraising total surpassed its £50,000 target That aim forms part of the Foxton’s Housing within hours of participants leaving the stadium the First initiative, which also aims to provide work following morning and when donations had closed opportunities for the homeless in a bid to boost a month later, the final amount had hit a whopping their employability skills and get them back onto the £80,000 – all to be used for buying and renovating road to work and owning their own accommodation. the house for the use of the homeless.

46 OUR PARTNERS

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WANT TO GIVE BACK TO THE LOCAL COMMUNITY?

Whether it’s making a donation, sponsoring one of our GET INVOLVED programmes or providing us with new resources and Email equipment, we welcome support of all kinds from people of [email protected] or call 01772 693309 varying backgrounds, and businesses of all sizes. to arrange an introduction meeting 48 FINANCIAL SUMMARY LOOKING AHEAD

2018/19 2017/18 NEW STRATEGY LAUNCH

INCOME The end of 2019 saw the Trust completing This year will allow us to liaise with staff, our many Restricted £729,396 £660,992 planning, consultation and design work programmes’ participants and fans, providing Unrestricted £118,389 £136,351 towards its new three-year strategy, which us with an invaluable input from all of our key TOTAL £917,785 £797,343 will be launched in the summer of 2020. stakeholders, which will determine the direction of the Trust over the next five years. EXPENDITURE In what promises to be an exciting year for the Our strategy will ensure that PNECET remains at Trust, there are plans in place to continue Administrative work £150,907 £174,949 the heart of the Preston community, aligning the expanding and improving the quality of our Delivery work £712,036 £610,555 execution of our current and future programmes programmes, for both our existing and forthcoming with our vision and aims for the future. SURPLUS £58,842 £11,839 provisions, as our workforce continues to grow. We will continue to cater for the local community, Our new strategy will provide the Trust with meeting the needs of the people of Preston and specific goals and objectives for the future, using the power of the Preston North End badge allowing our staff to work towards direct and to continue striving for success. ambitious targets, as part of a clear pathway moving forwards.

WORKING TOGETHER TO REDUCE RE-OFFENDING 2018/19 INCOME 2018/19 EXPENDITURE

Early 2020 will see us delivering a tailored alongside the imperative role it has on the one week course in HM Prison Preston, to development of team-building skills, raising those who are close to release. confidence and forming new relationships, which will also help to bring lasting behaviour changes Working in line with Active Lancashire, using to those involved. sport and physical activity as a tool to engage £118,389 UNRESTRICTED £150,907 ADMINSTRATION We will be working closely with Preston’s CRC those who are close to leaving or have recently (Community Rehabilitation Company) to identify left prison, we will deliver a unique pilot project the individuals who will benefit most from our £729,396 RESTRICTED £712,036 DELIVERY designed to help prevent re-offending. programme offer. We ensure there is a significant focus on sport and physical activity at the core of the programme, FINANCIAL HISTORY FIT FANS INITIATIVE INCOME EXPENDITURE SURPLUS 2016/17 £767,400 £651,923 £115,477 We will begin our delivery of the Fit is designed to offer benefits such as improving Fans initiative, a programme running in dietary habits, reducing alcohol consumption, 2015/16 £435,438 £445,077 £-9,639 collaboration with EFL Trust. increasing activity levels and losing weight – 2014/15 £285,164 £242,138 £43,026 while giving participants the chance to meet like- Fit Lilywhites will be a free health programme minded Lilywhites supporters. 2013/14 £200,616 £193,950 £6,066 for both men and women, from 35 to 65-years- We will be delivering the programme for a group old, for Preston North End fans to improve their 2012/13 £130,760 £117,321 £13,439 of supporters multiple times over the year with general health and wellbeing. the aim of improving participants’ physical and Delivered by community inclusion officers from mental health! the Trust, at Deepdale, the 12-week programme 6 50

LOOKING AHEAD MAKING AN IMPACT...

WE HAVE GROWN THREE STAFF MEMBERS RUGBY LEAGUE WORLD CUP FROM 18 TO 21 FULL- ACHIEVED QUALIFICATIONS TIME EMPLOYEES IN YOUTH WORK, MENTAL HEATH AND FA COACHING The Trust will be recruiting a Rugby League amount of rugby league sessions in Preston to ENGAGING, INSPIRING AND Development Officer in 2020, with the generate further interest in the sport. COLLABORATING WITH THE biggest names in the sport set to flock to Furthermore, we will be using the appeal of the Preston for the Rugby League World Cup in 2021 tournament, combined with the power of PRESTON COMMUNITY ON A 2021. the Preston North End badge, to develop a new DAILY BASIS THROUGHOUT 2019 TEN STUDENTS Preston will host a training venue for visiting rugby league offering for the people of Preston. In addition, we plan to develop a rugby league PROGRESSED FROM OUR teams at the tournament and matches are set to WE HAVE SUPPORTED be played in many neighbouring north west cities. club in Preston, which can provide an exit route ONE FULL-TIME EMPLOYEE EDUCATION PROVISION Although the competition will not take place until for adult and junior players in the city, as well as 2021, the Trust will be using 2020 to develop and a point of aspiration for any new players taking THROUGH THEIR PGCE ONTO EMPLOYMENT increase both participation and interest in rugby up the sport. OR HIGHER EDUCATION We are confident that delivering rugby league league among the general public, as excitement EQUAL TO THE 2018 GRADUATES builds for the event that will take in October and sessions in Preston will improve our current November 2021. offering to the local community while allowing WE HAVE LISTENED, We will be working with England Rugby League, us to engage with a larger share of the city’s IN 2019 WE BEGAN the University of Central Lancashire and Preston population. City Council to plan and deliver an increased DELIVERING; INCLUSION STAFF SPECIAL EDUCATIONAL COMPLETED 18 TRAINING NEEDS AND DISABILITY DAYS/WORKSHOPS HEADS UP MENTAL HEALTH PROVISION TO DEVELOP THEIR ALTERNATIVE EDUCATION KNOWLEDGE ON TOPICS PROVISION The Heads Up campaign will be showcased at after their own and others’ mental health and IN THEIR LINE OF WORK a number of matches in early 2020 in a bid to wellbeing. WITH LOCAL CHARITIES encourage football fans to talk more about There is also a Heads Up weekend set to take AND BUSINESSES their mental health. place, which will highlight the power of talking as WITH THE EFL OFFICIAL Heads Up is a campaign which has been jointly a form of mutual support for one another, with CHARITY PARTNER, MIND launched by the English FA and Heads Together, a all professional clubs in England showing their campaign co-ordinated by The Royal Foundation support. WITH OUR LOCAL PRISON of The Duke and Duchess of Cambridge and The The Trust will be looking to launch its own Duke and Duchess of Sussex. HRH The Duke of Heads Up session to add another strand to its Cambridge, Prince William, has played a leading growing mental health provision, supporting the role in the campaign. Preston community with a welcoming and open Teams played matches on the FA Cup third round environment in which they can discuss their WE HAVE RECRUITED We have recruited mental health and be signposted to relevant weekend with a one-minute delay to all kick-off two veterans times, encouraging fans to ‘take a minute’ to look mental health services. FIVE VOLUNTEERS FOR OUR SPORTING to help deliver our PNE Forces MEMORIES SESSIONS programme Improving lives and aspirations through health, education, sport and inclusion

Preston North End Football Club, Deepdale, Sir Tom Finney Way, Preston PR1 6RU www.pnefc.net/pnecet T: 01772 693309

@pnecommunity PNECET