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[email protected] ÉDITORIAL Pro Sky Destination Report 2019 Pro Sky has just published the 8th edition which nevertheless experiences a significant of its Destination Report. The air broker drop of 9% in vote’s vs 2018. The second place gave the floor to French event professionals*, is very competitive with the category with 50 allowing them to identify the key trends of or fewer participants (45%), and the category today and tomorrow. with between 100 and 250 people (41%). Which MICE destinations? The most popu- Which preferred duration? Among seve- lar cities in Europe in 2019 are Paris, Lisbon, ral possible answers, event organizers first Barcelona, Berlin, Amsterdam, Madrid, Rome choose a duration of 3 days including 2 nights. and London. Other cities such as Budapest, This year, 45% of respondents defined this A publication Prague and Milan are also doing well. On the duration as ideal, followed by 3 nights (38%) TendanceNomad Publishing www.tnmedianetwork.com country side, France remains the leader with and more than 3 nights (28%). President and Director of Publication 60% of the vote, ahead of Spain (57%), Italy Olivier Chauvaud Which priority in the criteria for choosing
[email protected] (47%), Portugal (41%), Greece (32%), Germany + 33 (0)6 24 73 76 22 (27%), England (26%), Malta (25%) and a destination? Respondents state that in Marketing & Communication Advisor Croatia (24%).