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US$7.95 in the U.S. CA$8.95 in Canada 1 US$9.95 outside of Canada & the U.S. July/August 2006 ® About reaching children through entertainment NTED IN USPS CANADA Approved Polywrap AFSM 100 A Publication of Brunico Communications Inc.1996-2006 NUMBER 40050265 PRI 40050265 NUMBER CCoolool kkidsids (c) 2006 Warner Bros. Entertainment Inc. (c) 2006 Warner CANADA POST AGREEMENT POST CANADA fflickslicks hheateat uupp RRadarScreenadarScreen 001July_editcover.indd1July_editcover.indd 1 77/20/06/20/06 33:07:11:07:11 PMPM 52x26’ animated series KKS.4060.Teleimages.inddS.4060.Teleimages.indd 1 77/20/06/20/06 111:50:241:50:24 AAMM 2255 1166 1122 2233 3399 1144 jjuly/augustuly/august 0066 HHighlightsighlights ffromrom thisthis iissuessue Special Report 8 up front 24 marketing • Amazon/TRU split may help • Cartoon Network’s RadarScreen U.S. toycos recess rescue plans take off Kidtoon provides more big-screen opps for branded family fare • Comprehensive listing of 14 ppd 25 digital bytes upcoming films and their merch plans • Got It Need It—Nick India looks •A long road ahead for to boost its profile in a tight market in-game ads; DigEcor makes p27 kids entertainment an in-flight 18 licensing priority • Kids classics get a merch infusion for ’07 39 coolwatch • Kids pick their fave flicks and 22 retail matinee idols • Sony Accesses a new retail channel back of the book Cover This month’s editorial cover features a photo from upcoming holiday film Happy Feet, 34 People Pages 37 Contact File 38 Calendar courtesy of Warner Bros. Pictures. Mumble (voiced by Elijah Wood) is flanked by The Adelies: Nestor (Carlos Alazraqui), Lombardo (Johnny Sanchez), Rinaldo (Jeff Garcia), Raul (Lombardo Boyar) and Ramon (Robin Williams). International copies sport an ad for JULY/AUGUST 2006 Toronto, Canada’s Decode Entertainment. 3 33-contents-july.indd-contents-july.indd 3 77/20/06/20/06 33:09:18:09:18 PMPM editorial ® July/August 2006 • Volume 11, Issue 6 VP and Group Publisher Donna MacNeil ([email protected]) Managing Editor Lana Castleman ([email protected]) True confessions Tel: (416) 408-2300 Fax: (416) 408-0870 Staff Writers from a Muppet junkie Dan Waldman ([email protected]) Gary Rusak ([email protected]) in the interest of that concept we call journalistic integrity, I have to Art Director make the following full disclosure. I love Jim Henson and pretty much Jubert Gutierrez ([email protected]) anything Muppet related. So now you know. Growing up, I was first Writers and Contributors, OK Jim Benton Bloomfield enamored with Sesame Street and then The Muppet Show; their sheer goofiness and occa- Lisa D’Innocenzo, Toronto sional irreverence always had me in stitches. And thanks to YouTube, lately, I’ve had ADVERTISING SALES a chance to watch choice snippets from both shows. It’s true. I snorted at the anarchic (416) 408-2300, 1-800-KID-4512 sight of a gang of renegade Bandito lobsters rescuing a comrade from the Swedish Chef’s Associate Publisher stock pot that I had forgotten all about. Myles Hobbs ([email protected]) You can imagine then how excited I was to find out kids and adult fans will have a Senior Account Manager chance to discover designs, sketches and doodles created by Henson that had been locked Mike Croft ([email protected]) away in The Henson Company archives since his passing in 1990 (see page 18). The Account Manager designs I’ve seen so far seem to prove creativity dripped from his pores. They really do look Katherine Gunther ([email protected]) fresh and vibrant and elicited more than one “That’s so cool” from our team of art directors Publisher’s Assistant here. And hero worship aside, I haven’t seen anything that compelling in L&M design in David Terpstra ([email protected]) some time. We’re talking hairs standing up on the back of your arm compelling. Henson created from gut instinct and never lost sight of what appealed to kids (most CONTACT US: supreme silliness above all) and didn’t need his vision filtered to connect with them. Of course Tel: (416) 408-2300 Fax: (416) 408-0870 research into what kids want is important when designing consumer products for them, but www.kidscreen.com maybe it’s time some industry players left their creative types to get silly. Who knows what 366 Adelaide St. West Suite 500 most sensational, inspirational, celebrational, Muppetational things they’ll acheive. Toronto, Ontario Canada M5V 1R9 Cheers, Lana Watch for the next issue of KidScreen: Jim Henson’s quirky designs show us that the man behind September 2006 the Muppets had other creative tricks up his sleeve Street Date: September 6 4 JULY/AUGUST 2006 ® 44-editor-july06.indd-editor-july06.indd 4 77/21/06/21/06 11:35:27:35:27 PMPM KKS.4067.Decode.ad.inddS.4067.Decode.ad.indd 1 77/20/06/20/06 111:11:281:11:28 AAMM ® July/August 2006 • Volume 11, Issue 6 publisher’s notes Brunico Communications Inc. hen we were kids, the summers stretched out for what seemed like an eter- President & Executive Publisher nity, but here we are this July with our date books and to-do-lists chock full! James Shenkman ([email protected]) KidScreen is busy, hammering away at issues and events aimed at keeping you in W VP & Editorial Director the know and well connected straight through the fall. Advertising in our September and Mary Maddever ([email protected]) October issues is booking quickly, so for those of you planning your upcoming marketing, Controller please note our upcoming deadlines. Be sure to get in touch with Myles and the sales team Linda Lovegrove ([email protected]) early for any special requests to avoid disappointment. VP & Group Publisher Donna MacNeil ([email protected]) Keep in mind as well that editorial planning falls well before these advertising deadlines, so those of you with MIP, Brand Licensing and Fall Toy Show news and tips to share are VP & Group Publisher, Events Diane Rankin ([email protected]) advised to do so early as well. VP, eBrunico and Circulation Omri Tintpulver ([email protected]) September 2006 BrunicoCreative Bonus Distribution: Cartoon Forum, Ottawa Animation Festival, LA Roadshow, MIPCOM Jr, Director, Creative Sevices Brand Licensing London Kerry Aitcheson ([email protected]) Advertising Space Deadline: August 15th Creative Director Advertising Material Deadline: August 22nd Stephen Stanley ([email protected]) Senior Production Coordinator Melissa Giddens ([email protected]) October 2006 Bonus Distribution: MIPCOM, American International Fall Toy Show, Roadshow Europe Brunico Circulation Manager, Circulation Advertising Space Deadline: September 1st Jennifer Colvin ([email protected]) Advertising Material Deadline: September 8th Senior Circulation Administrator Sidoney Roberts ([email protected]) For you TV types eagerly awaiting the conference content at this year’s KidScreen Customer Service Administrator Summit (February 7-9, 2007, Sheraton New York, NY), we can whet your thirst for knowl- Jennifer Court ([email protected]) edge with three conference sessions that we’re putting together for MIPCOM Jr in October. Published 9 times a year by Brunico Communications Inc., Once again we’re partnering with Reed Midem on this event, which will take place in the 366 Adelaide Street West, Suite 500, Toronto, Ontario, Canada M5V 1R9. Carlton Hotel. New this year we’ll be running a Mentor coaching clinic on “How to Pitch” Tel: (416) 408-2300. Opinion columns appearing in KidScreen do not necessarily that offers you advice from seasoned execs and other peers participating in the clinic on reflect the views of the magazine or its parent company Brunico Communications Inc. All letters sent to KidScreen or its editors sales materials, the 30 second pitch and more. We’ll also feature sessions What Buyers are assumed intended for publication. KidScreen invites editorial comment, but accepts no responsibility for its loss, damage or Want and Digital Content Update-What’s Working and Why. destruction, howsoever arising, while in its offices, in transit, or elsewhere. All material to be returned must be accompanied by a self-addressed, stamped envelope. Nothing may be reproduced in whole or in part without the written permission of the publisher. Enjoy the issue! Subscribe at www.kidscreen.com/subscribe For single issues call 416-408-2448 or 1-800-543-4512 ext.711 © Brunico Communications Inc. 2006 ® KidScreen is a registered trademark of P.S. SAVE THE DATE!! Brunico Communications Inc. Donna MacNeil KidScreen Summit 2007, taking place VP and Group Publisher February 7-9, 2007 at the Sheraton New York in [email protected] NYC. Come experience what all the buzz is about. Registration opens in August, stay tuned for details. ® 6 JULY/AUGUST 2006 006july-publisher.indd6july-publisher.indd 6 77/20/06/20/06 44:40:13:40:13 PMPM KKS.4058.Pororo.ad.inddS.4058.Pororo.ad.indd 1 77/20/06/20/06 44:17:11:17:11 PMPM up front AAMAZON/MAZON/ TTRURU SSPLITPLIT MMAYAY HHELPELP UU.S..S. TTOYCOSOYCOS by dan waldman he recent court ruling ordering Toys ‘R’ Us and Amazon. on July 1st. Jennifer Arthur, Amazon’s senior manager for toys com’s divorce could very well be a blessing for the U.S. toy and babies says the Washington-based giant that brought in Tretail market as a whole. Neither company has wasted any US$8.4-billion in sales in 2005 now offers twice as many kids time setting up separate, independent on-line toy and baby shops product SKUs through amazon.com/toys and amazon.com/ since the falling-out. baby sites than it did under the TRU exclusive. The range cov- The two companies joined forces in August 2000, after sign- ers 17 toy and 12 infant categories, and at press time, licensed ing an exclusive agreement to sell toy and infant products under toys from hit summer movies like Cars and Superman Returns the toysrus.com banner.
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  • The Miseducation of Hip-Hop Dance: Authenticity, and the Commodification of Cultural Identities

    The Miseducation of Hip-Hop Dance: Authenticity, and the Commodification of Cultural Identities

    The Miseducation of Hip-Hop dance: Authenticity, and the commodification of cultural identities. E. Moncell Durden., Assistant Professor of Practice University of Southern California Glorya Kaufman School of Dance Introduction Hip-hop dance has become one of the most popular forms of dance expression in the world. The explosion of hip-hop movement and culture in the 1980s provided unprecedented opportunities to inner-city youth to gain a different access to the “American” dream; some companies saw the value in using this new art form to market their products for commercial and consumer growth. This explosion also aided in an early downfall of hip-hop’s first dance form, breaking. The form would rise again a decade later with a vengeance, bringing older breakers out of retirement and pushing new generations to develop the technical acuity to extraordinary levels of artistic corporeal genius. We will begin with hip-hop’s arduous beginnings. Born and raised on the sidewalks and playgrounds of New York’s asphalt jungle, this youthful energy that became known as hip-hop emerged from aspects of cultural expressions that survived political abandonment, economic struggles, environmental turmoil and gang activity. These living conditions can be attributed to high unemployment, exceptionally organized drug distribution, corrupt police departments, a failed fire department response system, and Robert Moses’ building of the Cross-Bronx Expressway, which caused middle and upper-class residents to migrate North. The South Bronx lost 600,000 jobs and displaced more than 5,000 families. Between 1973 and 1977, and more than 30,000 fires were set in the South Bronx, which gave rise to the phrase “The Bronx is Burning.” This marginalized the black and Latino communities and left the youth feeling unrepresented, and hip-hop gave restless inner-city kids a voice.