Five Ways the Enterprise Youtube Improves Internal Communications

Total Page:16

File Type:pdf, Size:1020Kb

Five Ways the Enterprise Youtube Improves Internal Communications Five Ways the Enterprise YouTube Improves Internal Communications Five Ways the Enterprise YouTube Improves Internal Communications Better Internal Communications with Video At the beginning of 2013, the team at simply-communicate.com (an internal communications group with over 20,000 members) asked a select group of internal communications and social media experts to share their internal communication predictionsi. Responders discussed a wide- range of change variables, from gamification, to brand journalism, to increased social media within the enterprise. The International Association of Business Communicators (IABC) (which participated in the discussion) shared insights gained as a result of their extensive research into pivotal themes for internal communications and social media professionals. With the goal of enabling communication professionals to better optimize internal communications’ (IC) impact and relevance, the IABC offered the following thought-provoking recommendations: Be a Bridge Builder The IC team must become master storytellers who utilize technology in ever-more masterful ways. This team’s grasp of the “big picture” of a business and ability to relay that vision to personnel can be augmented by incorporating video, graphics and traditional journalistic elements into transmedia platforms. By capitalizing on their technical fluency to translate complex information into compelling narrative for both personnel and stakeholders, the IC team can and should create greater synthesis across an enterprise. The Value of Clarity What do you value? What is important to your enterprise? Diversity. Reputation. Performance. Accountability. The IC team is guided by their mandate to uphold and project these pillars of the enterprise through clear, veracious, and ethical communication. In so doing, they foster the kind of long-term relationships across an organization’s workforce that feel personal, meaningful and relevant. The IC division of an enterprise is charged with continually finding new ways to support relationships throughout the enterprise that can withstand (and prevail over) potentially disruptive transformations, be they change- or crisis-oriented. Foster a Continuous Learning Culture www.mediaplatform.com 1 Five Ways the Enterprise YouTube Improves Internal Communications An IC team can extend its reach by continually adapting to the evolving needs of their business, acquiring new skills (especially new technologies), keeping apprised of resources that explore and examine the connection between human behavior and communication strategies, and pushing past expectations. Through continually developing and expanding their internal resources in this way, IC professionals and teams can further augment their innate business acumen and leverage it to strategically align actions throughout the enterprise with the larger vision they are championingii. Enterprise Video is the New Conference Call To achieve IC’s fundamentals objectives –consistently and creatively conveying the story and clarifying the core values of an enterprise – companies of every size and structure are utilizing enterprise video platforms, more commonly known as enterprise YouTubes. Tech giant Cisco recently made the prediction that as much as 90% of all internet traffic would be video by as early as 2014iii. IBM and Microsoft Services Asia regularly deploy video for their internal communications; Microsoft releases weekly video podcasts and IBM utilizes video to conduct staff meetings and trainingsiv. Large companies aren’t the only ones that “get” the compound value of video in the enterprise; a recent study by internalcommshub.com reported that 93% of IC teams see enterprise video as an “important tool” for conveying information to employeesv. What is an Enterprise YouTube? Video as a vehicle for training dates back to the military and defense industries’ training videos used during WWII. In much the same way that governments use video to engage and train their personnel, corporations are leveraging the immersive capabilities of “socialized” live streaming of video content to accomplish an www.mediaplatform.com 2 Five Ways the Enterprise YouTube Improves Internal Communications array of objectives. As the name “enterprise YouTube" suggests, software providers have taken design cues from YouTube and Facebook to create internal video sharing platforms to help engage employees and shareholders. Given the pervasive utilization of YouTube, mimicking its functionalities enables enterprises to rapidly engage employees without the labor-intensive process of training them to adapt to a foreign format. The principal distinction in utilizing an enterprise YouTube is that, unlike its consumer-focused progenitors, your content management lives behind an internal firewall and has greater security provisions and controls than content posted to the public domain. Five Ways Enterprise the YouTube Helps Internal Communications Number One: A Passport for Dispersed Workers In large multinational corporations where one division may occupy an entire floor and be comprised of several sub-divisions, connecting face to face is often an elusive (and perhaps antiquated) luxury. Even more elusive is connecting with the philosophical principles guiding the organization and driving business practices which may seem more like Orwellian “group think” or corporate speak than the ideas and dreams of flesh-and-blood people. But, as disconnected as workers may sometimes feel, and as removed from human connection as large companies may appear, corporations are people, and it is the task of each company’s IC team to relay the vision of the people guiding the corporation in such a way as to foster buy-in and engagement beyond the minimum required to keep one’s job, if that company is to remain competitive and attractive to current and future employees. If bonds between coworkers in the same site require continuous cultivation, fostering bonds across multiple locations around the world requires substantially more effort to achieve and maintain. The correlation between increased employee engagement and increasing ROIvi makes this a pressing concern for executives and a mandate of the IC team’s strategy. The enterprise YouTube’s ability to create “virtual workspaces” which allow workers in various locations to connect and collaborate in real-time is creating veritable passports across time zones for the dispersed workforce. Moreover, as research has shown that 64% of all communication is non-verbal, enterprise YouTubes, which allow workers to see, hear and respond to an actual person (or group of people), create a sense of “being there” and belonging crucial to connecting people and ideas across geographical, cultural and linguistic barriers. Manuals can serve a purpose and emails can transmit data anywhere in the world, but to convey dense, highly subtle and/or complex ideas or feeling to dispersed workers, the enterprise YouTube is an ideal platform. Through this level of (near) face-to-face engagement, dispersed workers can feel closer and more connected to their remote counterparts and the larger company vision they support. www.mediaplatform.com 3 Five Ways the Enterprise YouTube Improves Internal Communications Going Mobile Corporate communications experts also predict that mobile will continue its ascent as a prime vehicle for connectivity. Through live webcasting and on-demand video, companies can engage with workers whether they are in the field, in transit, or working from home. Mobile connectivity also addresses the issue of reaching employees who may not have access to a company’s intranet, but who use a company provided or personal mobile device.vii Though the demand for connecting to work via mobile devicesviii indicates that this is a prime target for IC professionals, to reap its full rewards will necessitate that all communication streamed be compatible with multiple desktop and mobile operating systems. Number Two: Increased Safety and Cost-Savings How much time does staff spend repeating or clarifying what was said in a meeting or in a conversation to other personnel? While exact numbers may be difficult to pin down, everyone has experienced the frustration of getting crucial information from a second-hand source and later learning that some critical component was omitted (or unsuccessfully relayed), necessitating the additional expenditure of time and resources to correct a misstep. In the case of mission critical industries, getting it wrong can be even more costly. One example of the efficiency of utilizing enterprise YouTubes for internal communication within this type of industry is that of the Lubbock County, Texas Police Department. Several departments have integrated video communication tools into courthouses and jailhouses, and have consequently reduced the costs associated with traveling between various sites. These tools have also been instrumental in reducing some of the risks associated with prison transfers (and the related manpower, fuel and security costs), by enabling all interested parties to be continuously on the same page. Number Three: Control Content and Distribution “Know your audience”, goes the adage. Through creating appropriate enterprise YouTube channels, the right message will go to the right team. So, for example, content that is only www.mediaplatform.com 4 Five Ways the Enterprise YouTube Improves Internal Communications useful to a given department would live on a channel created for that department or tagged appropriately (e.g.,
Recommended publications
  • Challenges and Benefits of Web 2.0-Based Learning Among International Students of English During the Covid-19 Pandemic in Cyprus
    Arab World English Journal (AWEJ) Special Issue on Covid 19 Challenges April 2021 Pp.295-306 DOI: https://dx.doi.org/10.24093/awej/covid.22 Challenges and Benefits of Web 2.0-based Learning among International Students of English during the Covid-19 Pandemic in Cyprus Isyaku Hassan Faculty of Languages and Communication Universiti Sultan Zainal Abidin, Kuala Terengganu, Malaysia Musa BaraU Gamji Department of Mass Communication Ahmadu Bello University, Zaria, Kaduna State, Nigeria Eastern Medtrenian University (EMU), Cyprus Corresponding Author: [email protected] Qaribu Yahaya Nasidi Department of Mass Communication Ahmadu Bello University, Zaria, Kaduna State, Nigeria Mohd Nazri Latiff Azmi Faculty of Languages and Communication Universiti Sultan Zainal Abidin, Kuala Terengganu, Malaysia Received: 2/15/2021 Accepted: 3/2/2021 Published: 4/26/2021 Abstract There has been an increased reliance on Web-based learning, particularly in higher learning institutions, due to the outbreak of Covid-19. However, learners require knowledge and skills on how to use Web 2.0- based learning tools. Thus, there is a need to focus on how Web-based tools can be used to enhance learning outcomes. Therefore, this study aims to explore the challenges and benefits of Web 2.0-based learning among international students of English as a Second Language (ESL) at the Eastern Mediterranean University (EMU), North Cyprus during the Covid-19 pandemic. The data were collected from a purposive sample of 15 ESL learners at EMU using focus group interviews. The interview data were analyzed using inductive thematic analysis. The findings showed that challenges faced by international students of English at EMU during the Covid-19 pandemic include inadequate knowledge of technology and technical issues such as poor internet connectivity, inability to upload large files, and loss of password.
    [Show full text]
  • The Role of User Generated Content (UGC) in Social Media for Tourism Sector
    The 2013 WEI International Academic Conference Proceedings Istanbul, Turkey The Role of User Generated Content (UGC) in Social Media for Tourism Sector KhairulHilmi A Manap Phd Candidate [email protected] Nor Azura Adzharudin (PhD) Faculty of Modern Languages & Communication Universiti Putra Malaysia, Serdang, Selangor Malaysia [email protected] Abstract The existence of social media has marked a substantial milestone in the way both business enterprises and government agencies communicate and engage with their demographic markets. Social media has essentially revolutionized our communication patterns and behavior through the Internet, thus creating a new medium in which we consume and disseminate information. This paper will disclose and describe how social media can help the tourism industry leverage on User-Generated Content (UGC) generated by social media services to strategically position tourism based products and services. This paper focuses on the role of social media and its relation to the hospitality and tourism industry. This paper examines the perspective of travelers who search for online information via social media channels and make well-informed decisions of their travel based on user-generated content (UGC). The authenticity and credibility of user-generated content is also explored and discussed in this paper. This paper highlights both the benefits and issues encountered during the process of UGC to make travel decisions. The recommendation suggest that although social media channels are popular, they are not yet considered to be as a credible or trustworthy as incumbent sources of travel information. UGC plays the role as an additional source of information that travelers consider as part of their search information process, rather than as the only source of information.
    [Show full text]
  • Global Connectivity and Multilinguals in the Twitter Network
    Global Connectivity and Multilinguals in the Twitter Network Scott A. Hale Oxford Internet Institute, University of Oxford 1 St Giles, Oxford OX1 3JS, UK [email protected] ABSTRACT the Twitter mentions and retweet network to assess the extent This article analyzes the global connectivity of the Twitter to which language structures the network and asks whether retweet and mentions network and the role of multilingual multilingual users form cross-language bridges for informa- users engaging with content in multiple languages. The net- tion exchange that provide unique connections without which work is heavily structured by language with most mentions the network would break apart. The study finds language is a and retweets directed to users writing in the same language. key force structuring ties in the network, but that multilingual Users writing in multiple languages are more active, author- users are an important case to design for: over 10% of users ing more tweets than monolingual users. These multilingual engage with content in multiple languages and these users users play an important bridging role in the global connectiv- are more active than their monolingual counterparts. There ity of the network. The mean level of insularity from speak- is thus value in a single multilingual system, and language ers in each language does not correlate straightforwardly with should not be used as an absolute (i.e. only ever returning the size of the user base as predicted by previous research. Fi- search results or recommending friends in the main language nally, the English language does play more of a bridging role of the user).
    [Show full text]
  • The Connectivity Doctrine: a Critique of Techo-Utopian Discourse, Liberal Governmentality, and the Colonization of Cyberspace
    DePaul University Via Sapientiae College of Liberal Arts & Social Sciences Theses and Dissertations College of Liberal Arts and Social Sciences 8-2012 The connectivity doctrine: A critique of techo-utopian discourse, liberal governmentality, and the colonization of cyberspace Geoffrey S. Pettys DePaul University, [email protected] Follow this and additional works at: https://via.library.depaul.edu/etd Recommended Citation Pettys, Geoffrey S., "The connectivity doctrine: A critique of techo-utopian discourse, liberal governmentality, and the colonization of cyberspace" (2012). College of Liberal Arts & Social Sciences Theses and Dissertations. 131. https://via.library.depaul.edu/etd/131 This Thesis is brought to you for free and open access by the College of Liberal Arts and Social Sciences at Via Sapientiae. It has been accepted for inclusion in College of Liberal Arts & Social Sciences Theses and Dissertations by an authorized administrator of Via Sapientiae. For more information, please contact [email protected]. The Connectivity Doctrine: A Critique of Techno-Utopian Discourse, Liberal-Governmentality, and the Colonization of Cyberspace A Thesis Presented in Partial Fulfillment of the Requirements for the Degree of Master of Arts August 2012 By Geoffrey S. Pettys Department of International Studies College of Liberal Arts and Sciences DePaul University Chicago, Illinois Table of Contents Acknowledgements 3 Introduction 4 Chapter Overview 6 Chapter I: The Connectivity Doctrine 9 1.1: The Connectivity Doctrine as Articulated
    [Show full text]
  • Social Media and Social Networking Department: Fudan International Summer Session
    Social Media and Social Networking Department: Fudan International Summer Session Course Code JOUR170005 Course Title Social Media and Social Networking 36+3 (one credit hour is 45 Credit 2 Credit Hours minutes) □Specific General Education Courses □Core Courses ☑General Education Course Nature Elective Courses □Basic Courses in General Discipline □Professional Compulsory Courses □Professional Elective Courses □Others After taking this class, students will gain and advance their knowledge in this area for a better understanding of the role that social media and social networking currently play in our daily life in both societies; obtain and improve their independent- and critical-thinking ability; Course be able to review and criticize the influence and implications of social Objectives media and social networking from a cross-national, cross-cultural, and a comparative perspective; and get prepared as would-be pursuers of further knowledge in relevant courses at higher levels as well as of a career in the most viable field of media and communication now and in the future. This issue-driven, student-centered course discusses both the theories and practices regarding social networking and converged/integrated communication via social media today. This course also examines interrelationships among media, communication, politics, economy, Course technology, business, social institutions, and individuals, as well as a variety of Description issues concerning the role and influence of social media and social networking in the society as a whole. This course is designed for both undergraduate and graduate students from various disciplines or programs of study. Course Requirements: No. 1 Teaching Methods: This course is devoted to creating a student-centered learning environment, by adopting a balanced approach to covering both the breadth and depth of the subjects.
    [Show full text]
  • Chipping Away at Censorship Firewalls with User-Generated Content
    Chipping Away at Censorship Firewalls with User-Generated Content Sam Burnett, Nick Feamster, and Santosh Vempala School of Computer Science, Georgia Tech fsburnett, feamster, [email protected] Abstract For example, Pakistan recently blocked YouTube [47]. Content deemed offensive by the government has been Oppressive regimes and even democratic governments blocked in Turkey [48]. The Chinese government reg- restrict Internet access. Existing anti-censorship systems ularly blocks activist websites [37], even as China has often require users to connect through proxies, but these become the country with the most Internet users [19]; systems are relatively easy for a censor to discover and more recently, China has filtered popular content sites block. This paper offers a possible next step in the cen- such as Facebook and Twitter, and even require their sorship arms race: rather than relying on a single system users to register to visit certain sites [43]. Even demo- or set of proxies to circumvent censorship firewalls, we cratic countries such as the United Kingdom and Aus- explore whether the vast deployment of sites that host tralia have recently garnered attention with controversial user-generated content can breach these firewalls. To ex- filtering practices [35, 54, 55]; South Korea’s president plore this possibility, we have developed Collage, which recently considered monitoring Web traffic for political allows users to exchange messages through hidden chan- opposition [31]. nels in sites that host user-generated content. Collage has Although existing anti-censorship systems—notably, two components: a message vector layer for embedding onion routing systems such as Tor [18]—have allowed content in cover traffic; and a rendezvous mechanism citizens some access to censored information, these sys- to allow parties to publish and retrieve messages in the tems require users outside the censored regime to set up cover traffic.
    [Show full text]
  • Understanding User-Generated Content on Social Media
    Wright State University CORE Scholar Browse all Theses and Dissertations Theses and Dissertations 2010 Understanding User-Generated Content on Social Media Bala Meenakshi Nagarajan Wright State University Follow this and additional works at: https://corescholar.libraries.wright.edu/etd_all Part of the Computer Engineering Commons, and the Computer Sciences Commons Repository Citation Nagarajan, Bala Meenakshi, "Understanding User-Generated Content on Social Media" (2010). Browse all Theses and Dissertations. 1008. https://corescholar.libraries.wright.edu/etd_all/1008 This Dissertation is brought to you for free and open access by the Theses and Dissertations at CORE Scholar. It has been accepted for inclusion in Browse all Theses and Dissertations by an authorized administrator of CORE Scholar. For more information, please contact [email protected]. Understanding User-Generated Content on Social Media Dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy By BALA MEENAKSHI NAGARAJAN (Signature of Student) 2010 Wright State University COPYRIGHT BY BALA MEENAKSHI NAGARAJAN 2010 WRIGHT STATE UNIVERSITY SCHOOL OF GRADUATE STUDIES August 18, 2010 I HEREBY RECOMMEND THAT THE DISSERTATION PREPARED UNDER MY SUPER- VISION BY Meenakshi Nagarajan ENTITLED Understanding User-generated Content on Social Media BE ACCEPTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF Doctor of Philosophy. Amit P. Sheth, Ph.D. Dissertation Director Arthur Ardeshir Goshtasby, Ph.D. Director, Computer Science and Engineering Ph.D. Program Andrew T. Hsu, Ph.D. Dean, School of Graduate Studies Committee on Final Examination John M. Flach, Ph.D. Daniel Gruhl, Ph.D. Michael L. Raymer, Ph.D. Shaojun Wang, Ph.D.
    [Show full text]
  • Jose Van Dijck: Culture of Connectivity: a Critical History of Social Media
    http://www.diva-portal.org This is the published version of a paper published in Mediekultur. Citation for the original published paper (version of record): Kaun, A. (2014) Jose van Dijck: Culture of Connectivity: A Critical History of Social Media. Oxford: Oxford University Press. 2013. Mediekultur, 30(56): 195-197 Access to the published version may require subscription. N.B. When citing this work, cite the original published paper. Permanent link to this version: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-23531 MedieKultur | Journal of media and communication research | ISSN 1901-9726 Book Review Jose van Dijck: Culture of Connectivity: A Critical History of Social Media. Oxford: Oxford University Press. 2013 Anne Kaun MedieKultur 2014, 56, 204-206 Published by SMID | Society of Media researchers In Denmark | www.smid.dk The online version of this text can be found open access at www.mediekultur.dk In the beginning of the book, we get to know the Alvin family. Their everyday life story illustrates and makes tangible how social media are engrained in our everyday lives by now. And the Alvins are not alone: according to Jose van Dijck, there are 1.2 billion users logging on to social media sites worldwide as of December 2011. Social media that ideologically and technically embody the web 2.0 based on user-generated content have become one of the major forms of engaging online. Platforms such as YouTube, Wikipedia and Facebook are our daily companions. This initial, compelling narrative paves the way for an analysis of what Raymond Williams (1981) has called the structure of feeling namely that our culture is largely characterized by connectivity.
    [Show full text]
  • Social Networks and the Diffusion of User-Generated Content: Evidence from Youtube
    Published online ahead of print April 8, 2011 Information Systems Research informs ® Articles in Advance, pp. 1–19 doi 10.1287/isre.1100.0339 issn 1047-7047 eissn 1526-5536 © 2011 INFORMS Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube Anjana Susarla Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213, [email protected] Jeong-Ha Oh School of Management, University of Texas at Dallas, Richardson, Texas 52242, [email protected] Yong Tan Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195, [email protected] his paper is motivated by the success of YouTube, which is attractive to content creators as well as corpo- Trations for its potential to rapidly disseminate digital content. The networked structure of interactions on YouTube and the tremendous variation in the success of videos posted online lends itself to an inquiry of the role of social influence. Using a unique data set of video information and user information collected from YouTube, we find that social interactions are influential not only in determining which videos become successful but also on the magnitude of that impact. We also find evidence for a number of mechanisms by which social influence is transmitted, such as (i) a preference for conformity and homophily and (ii) the role of social networks in guid- ing opinion formation and directing product search and discovery. Econometrically, the problem in identifying social influence is that individuals’ choices depend in great part upon the choices of other individuals, referred to as the reflection problem. Another problem in identification is to distinguish between social contagion and user heterogeneity in the diffusion process.
    [Show full text]
  • The Marketer's Guide to User-Generated Content
    The People-Powered Marketing Platform The Marketer’s Guide to User-Generated Content Best Practices for the Future of Brand Storytelling INTRODUCTION What’s the role of a brand when everyone is a storyteller? Your customers are media-empowered and highly vocal when it comes to their brand and product preferences. They don’t simply want a say in your marketing — they want a seat at the table. The million-dollar question: How can you mobilize them to drive business impact? This report aims to shed light on the rapidly evolving user-generated content landscape and provide tangible best practices for marketers navigating this new terrain. You’ll see that we’ve also provided some research around the impact of consumer-led stories, and even asked a few of our friends in the industry to weigh in with their own opinions on the state of UGC. Read on to learn why we believe the future of brand storytelling will be people-powered, and why in many ways, the future is now. ©CROWDTAP, THE PEOPLE-POWERED MARKETING PLATFORM 2015 2 CORP.CROWDTAP.COM • @CROWDTAP • REQUEST A DEMO: [email protected] INSIDE THIS REPORT 4 What is UGC? Defining the Emerging User-Generated Content Landscape 8 Why UGC? The Case for Elevating the Role of User-Generated Content in Your Marketing 16 UGC in Action Best Practices for Using Consumer Content to Fuel Earned, Owned & Paid CASE STUDY: Whirlpool Corporation CASE STUDY: ABSOLUT Vodka 27 Appendix Crowdtap Research: What Motivates People to Create & Share Digital Content ©CROWDTAP, THE PEOPLE-POWERED MARKETING PLATFORM 2015 3 CORP.CROWDTAP.COM • @CROWDTAP • REQUEST A DEMO: [email protected] WHAT IS UGC? Defining the Emerging User-Generated Content Landscape In its simplest form, user-generated content, or UGC, is media that has been created and/or shared online by a person.
    [Show full text]
  • Digital Globalization: the New Era of Global Flows March 2016
    DIGITAL GLOBALIZATION: THE NEW ERA OF GLOBAL FLOWS MARCH 2016 HIGHLIGHTS 43 73 85 Broadening participation Boosting productivity Changing the way and GDP companies go global In the 25 years since its founding, the McKinsey Global Institute (MGI) has sought to develop a deeper understanding of the evolving global economy. As the business and economics research arm of McKinsey & Company, MGI aims to provide leaders in the commercial, public, and social sectors with the facts and insights on which to base management and policy decisions. We are proud to be ranked the top private-sector think tank, according to the authoritative 2015 Global Go To Think Tank Index, an annual report issued by the University of Pennsylvania Think Tanks and Civil Societies Program at the Lauder Institute. MGI research combines the disciplines of economics and management, employing the analytical tools of economics with the insights of business leaders. Our “micro-to-macro” methodology examines microeconomic industry trends to better understand the broad macroeconomic forces affecting business strategy and public policy. MGI’s in-depth reports have covered more than 20 countries and 30 industries. Current research focuses on six themes: productivity and growth, natural resources, labor markets, the evolution of global financial markets, the economic impact of technology and innovation, and urbanization. Recent reports have assessed global flows; the economies of Brazil, Mexico, Nigeria, and Japan; China’s digital transformation; India’s path from poverty to empowerment; affordable housing; the effects of global debt; and the economics of tackling obesity. MGI is led by three McKinsey & Company directors: Richard Dobbs, James Manyika, and Jonathan Woetzel.
    [Show full text]
  • Teaching and Learning with Twitter
    Teaching and Learning with Twitter M I ed nf ia or a L m n it at d er i ac o y n digital classroom Teaching and Learning with Twitter 1 With the support of the Communication and Information Sector United Nations Educational, Scientific and Cultural Organization CREDITS This resource was produced by Twitter in collaboration with UNESCO. UNESCO’s objective in this collaboration is to promote media and information literacy learning. Special thanks to: Alton Grizzle, Programme Specialist, UNESCO 2 Teaching and Learning with Twitter Contents 02 Introduction 04 Getting Started on Twitter 06 Media & Information Literacy and Global Citizenship Education 08 Media & Information Literacy and Digital Citizenship 08 Digital etiquette 09 Dealing with Cyberbullying 10 Nurturing your Digital Footprints through Media & Information Literacy Footprints 11 Controlling your Digital Footprint 13 Controlling your Experience on Twitter 15 Media & Information Literacy Skills in the Digital Space 18 UNESCO’s Five Laws of Media & Information Literacy 21 Learning Activities for Educators and Development Actors Create your 22 Twitter: The Digital Staffroom own activities and Tweet them 23 Case Studies using #MILClicks to share your 26 Testimonials favorites with the rest of the world. 28 Hashtags 29 Appendix 1: Twitter 101 33 Appendix 2: Twitter Rules 34 Appendix 3: Media & Information Literacy Resources from UNESCO Teaching and Learning with Twitter 01 Introduction: Innovation for Better Learning Experiences and how it relates to global citizenship and digital “Innovation and ICT must citizenship education. Whether your focus is on be harnessed to strengthen media and information literacy (MIL) or nurturing good online habits, or other social competencies, education systems, there’ll be something here for you.
    [Show full text]