Florentino Pérez Receives the President of the Inter-American Development Bank

Nº 69

Florentino Pérez receives the president of the Inter-American Development Bank

NEWS INTERVIEW Partnership for youth sports Ignacio Jiménez, between the Sports Council and Endesa’s Director of Iker Casillas visits the Real Madrid Foundation Communications the Foundation’s projects One in three children in Spain are at risk of becoming marginalised. At ”la Caixa” Foundation we provide tools, methods and resources to more than 400 social Summary Team 3 organisations that strive to give opportunities to the people who need them most, so they can develop their full potential. People who, like Rocío, will now be able to enjoy a much better future. N 6

Florentino Perez receives the president of the InterAmerican Development ank

01 Portada 69 ING.indd 1 4/8/21 13:53 Real Madrid’s Communications Director: Antonio Galeano. Real Madrid Foundation’s Communications Director: Ana Sanjuanbenito. Publications: Javier Palomino. Draft: David Mendoza, Madori Okano and Nacho Díaz. Photography: Helios de la Rubia, Víctor Carretero, Pedro Castillo, (8) Antonio Villalba, Jesús Troyano, María Jiménez, Mariana Castillo, Real Madrid’s Historical Heritage Center, and the Real Madrid Foundation. 4 16 24 Published by: Real Madrid Report International Interview. Foundation. Summer football and Florentino Pérez Ignacio Jiménez, basketball campuses are receives the president Endesa’s Director of Publication and distribution: EDICIONES REUNIDAS, S.A. back. of the Inter-American Communications. GRUPO ZETA REVISTAS Development Bank and CORPORATIVAS the São Tomé marathon c/ Pedro Muñoz Seca, 4 8 takes place. 26 (3a planta). 28001 Madrid. National Clinics and the Annual Phone: 915 863 300. Iker Casillas visits the Football Program. Foundation’s projects. 20 Coaching Sport Values Academy 32 14 platform debuts with Heartwarming news. UEFA Foundation a meeting to prevent for Children prostate cancer. Projects in Portugal, 36 Italy, and Romania Heritage. back to normal. Zamora Trophy.

It’s only *Some of the international images in this publication are from countries where progress if we the use of a face mask is not mandatory when Iker Casillas during the visit to one the playing sports. all progress Foundation’s projects

in Madrid. REAL MADRID FOUNDATION

”la Caixa” Foundation, partner of Real Madrid Foundation’s social sports projects. 4 Report 5

fter an atypical and trying school year, the Real Madrid Foun- dation organized its summer campuses in which it will once again apply, as it did last year, allA the health measures to ensure the safety of staff and participants. The Foundation has The participants in the summer football, basketball, adapted basketball, and inclusive basketball camps are once again enjoying this summer experience. pioneered the creation of a sports training model based on values and personal growth.

Ten Campus Experience sites The Foundation’s summer The Campus Experiences are held in Madrid, Azuqueca de Henares, Benidorm, Cartage- na, Guadalajara, Lanzarote, Puertollano, Tenerife, Toledo-San Patricio, and in Mas- campuses are back tichari, a Greek town by the Aegean Sea. There are nine Campus Experiences in Spain Participants learn technical Once again this year, the Real Madrid Foundation is and one in Greece with more than 10 pro- skills and work on inclusion grams, including goalkeeping and technical in the sport launching its summer campus so children can have a improvement. unique experience practicing sports and sharing Real Until September 12, thousands of children between the ages of six and 17 are Madrid’s values participating in the various programs, which respect, initiative, and hard work. According combine sports and training in the educatio- to the director of the Real Madrid Founda- nal process. These are action-packed days tion’s football schools and sports director of to improve technique and tactics in football Campus Experience, Rafael García Cortés, and basketball training -at the Toledo-San the Foundation offers “a unique campus with Patricio site-, but there is also time for re- the best facilities and qualified coaches to creational and educational activities and to transmit its methodology and for the boys learn the positive values of sports and Real and girls to enjoy learning values by playing

REAL MADRID FOUNDATION Madrid, such as self-discipline, teamwork, their favorite sport.” REAL MADRID FOUNDATION 6

Participants training Basketball Campus during the Real The Real Madrid Foundation also has summer Madrid Foundation basketball, adapted basketball, and inclusive campuses. basketball campuses. From July 5 to 14, the 12th RMC Social Sports Campus was held at the Real Madrid City for children born between 2004 and 2013 to start them off in the practice of basketball or improve their level while learning the positive values of sports inspired by the Foundation’s philosophy. The seventh edition of the adapted Basketball Campus was held from July 4 to 10 at the Amanecer Sports Complex and Residence in Alcorcón for people over 12 with intellectual disabilities. The participants enjoyed playing basketball and learned tactical and technical skills and the possibilities the sport offers them. The starting point is each player’s diversity and capacity. Training in values is encouraged as a medium for personal development and independence. Finally, the 12th Inclusive Basketball Campus was held from July 15 to 19 under the slogan Football and gaming “Together without Differences.” The participants, From July 4 to 17, the Real Madrid City hos- minors eight to 17 years old with different abi- ted the “Responsible Football and Gaming” lities, were housed in the Youth Team Dorm at program, an innovative initiative organized by the Real Madrid City. The program introduced the Real Madrid Foundation and The Global them to the possibilities offered by the sport in its Esports Academy that allowed children seven standing and wheelchair versions, they learned to 13 years old to enjoy their two passions, tactical and technical skills, and the training was football and gaming, but set against an edu- adapted to their level and ability. The participants cational background. In its third consecutive had fun and learned about Real Madrid’s values edition, the organization collaborated with within a framework of coexistence that favored

REAL MADRID FOUNDATION PlayStation Talents. interpersonal relationships. 8 National 9

In addition to its involvement in the social Tens of thousands of minors, at risk of exclu- From left to right, Iker Casillas’s visit to the sports football school, the Real Madrid Foun- sion and not, have participated in the social Iker Casillas visits the social sports schools dation provides the beneficiaries of the Real sports schools of education in values through in Fuenlabrada and Madrid Foundation-Municipal Sports Institute basketball. Segovia, who also Adapted Sports School with the necessary participated in the Foundation’s projects Foundation’s events equipment. People with disabilities, regard- Warm welcome in Fuenlabrada with the Madrid Metro less of age or degree or type of disability, The beneficiaries of the Fuenlabrada social and the Municipal The former Real Madrid player has ker Casillas wanted to learn firsthand about participate here. sports football school gave Iker Casillas, Transportation the projects that the Real Madrid Foundation After almost a year without social sports their role model and hero, a warm welcome. Company. returned to Real Madrid, his home, as carries out in Spain and around the world. school tournaments or events, the huge Eco- Santander Bank has been collaborating in this assistant to the general manager of the Since his return to the club in December, his pilas collection was held again at the Real project since 2010 and supports the Canal and activity has been particularly intense. Madrid City, with the participation of more Pozuelo de Alarcón schools, as well as other Foundation, an organization through I than 1,500 children from 22 social sports initiatives in Spain and abroad. which he continues to promote the The Segovia school’s 10th year schools. It coincided with the celebration Nearly 1,000 children have benefited from values that have been part of his DNA Casillas did not want to miss the 10th anniver- of World Environment Day and one ton of the methodology of the Foundation’s “For a sary of the social sports football and values batteries were collected. Real Education: Values and Sports” since this since he was a child school for integration of Segovia, which the social sports school was opened in 2004. Each Real Madrid Foundation runs with Ecopilas and With Endesa and the Oxiria Foundation, year, 90 minors participate in the initiative. the support of the City Council, who provides at the Fernando Martín school the facilities. Iker Casillas visited the Fernando Martín adap- Iker Casillas takes the Madrid Metro In its ten years of existence, this social ted basketball school in which Endesa and the The assistant to the general manager of the sports school has taught more than 500 Oxiria Foundation collaborate. The project star- Real Madrid Foundation supported the #Mué- children and more than half of its spots are ted in the 2015-2016 season and serves nearly vete #Move campaign, which the Madrid Metro reserved for students at risk of social exclusion. fifty beneficiaries with intellectual disabilities. launched in April to promote healthy lifestyles, During his visit, Iker Casillas stressed the In January, the Real Madrid Foundation with his visit to the Mar de Cristal station. Metro importance of hard work and affirmed that the and Endesa renewed their partnership, which decorated the stations with messages like “Eat Real Madrid shield “is the crest of those who began in the 2009-2010 season, to develop healthy,” “Do sports,” etc., slogans that coincide

REAL MADRID FOUNDATION never give up.” projects in Spain, Morocco, and Portugal. with the values that the Foundation promotes REAL MADRID FOUNDATION 10 11 Partnership for youth sports between the Sports Council and the Foundation

Above, Iker Casillas’s in its social sports programs. This is the first thousand buses that circulate through the visit to the Fernando collaboration between the two institutions. streets of Madrid are an excellent showcase to Martín Adapted raise awareness in and share information with Basketball School First international trip with the Foundation society and to reach the most disadvantaged. and, below, at the Foundation’s A Iker Casillas traveled to Dubai to learn about LA PAR (In Step) the work that the Real Madrid Foundation ca- Casillas visits A LA PAR workshop. rries out in collaboration with Mohammed bin During his visit, Iker Casillas wanted to get to Rashid Al Maktoum Global Initiatives (MBRGI), know the workshops where the A LA PAR (In its partner in social sports projects in Egypt, Step) Foundation manufactures the seven mo- Jordan, Morocco, and Uzbekistan. dels of the charity wooden trays that the Real In his meeting with the MBRGI board, Ca- Madrid Foundation has released in a limited sillas was also updated on new initiatives that edition of 40 with the club’s past posters. The will begin in Tangier and Ben Guerir (Morocco), workshops employ 300 people with intellectual Alexandria (Egypt), and Fuheis (Jordan). In addi- disabilities who make these trays, which are tion, a project is planned between the Al Baqa’a only available for a limited time in their charity and Irbid refugee camps and two schools will store or at https://www.fundashop.es/produc- Irene Lozano be opened in Egypt, two in Uzbekistan, and to/bandeja-real-madrid/, by hand. (Sports Council) one in the Jordanian-Emirate Mrajeeb Al Fhood and Florentino Pérez (RMF), during refugee camp, supervised by the Emirates’ Red the signing of the Crescent. agreement.

Renewal of the agreement with EMT In April, the Real Madrid Foundation and he president of Real Madrid, Flo- Irene Lozano expressed her satisfaction Madrid’s EMT renewed their collabora- rentino Pérez, and the then pre- with the reactivation of this collaboration that tion agreement, which began in 2016, sident of the Sports Council, Ire- was in place between 2006 and 2011. Flo- to publicize the Foundation’s social ne Lozano, ratified the collabo- rentino Pérez highlighted the commitment of sports initiatives on buses and at ration agreement between the Real Madrid and the Real Madrid Foundation bus stops in the capital. The two YouthT Sports Foundation and the Real Ma- to work much harder for those who need it drid Foundation. The objective is to promo- most, especially for children at risk of social te physical activity and healthy habits from exclusion. childhood, as well as to educate in values and diversity through sports. With this new agreement, the Sports People with intellectual Council will support the social sports activi- Florentino Pérez: “We will disabilities from the A LA PAR ties of football and basketball in values that redouble our efforts to Foundation create charity trays the Real Madrid Foundation carries out in 25 juvenile facilities, which serve almost a thou- continue working for those with the club’s past posters sand unaccompanied minors under the care who need it most.”

REAL MADRID FOUNDATION of public administrations. REAL MADRID FOUNDATION 12 13 Training with Maite Oroz

he Real Madrid player brought joy to the Real Madrid Foundation’s From left to right, inclusive football school Manuel Esteban at the Ideo school in the (AEU) and Ángel Rodríguez Corcos capital.T Maite Oroz took pictures (GSK) participated in and trained with the young people the awareness-raising following the strict health care pro- talks. tocol. She saw that, despite their functional diversity, the students play their favorite sport in a normalized Raising awareness of urological way. This is the school’s goal, which teaches the beneficiaries technical problems with GSK and tactical skills, as well as the social and game rules for their inclu- he Real Madrid Foundation and deal with the condition in different ways. The sion in a conventional social sports the pharmaceutical company GSK documentary openly discusses the doubts and school. promote healthy lifestyle habits fears of the protagonists and the reflections The midfielder surprised them with different educational outreach they share with their families. with a gift and said that the experien- activities with the Foundation’s After watching the documentary, Dr. ce had been “very rewarding for her beneficiaries.T This season, the collaboration Manuel Esteban, President of the Spanish as a person.” She also praised the A group of has been expanded to promote men’s health. Urology Association, and Ángel Rodríguez sometimes invisible work done by Maite Oroz: “The Foundation’s beneficiaries of the In order to demystify some situations, GSK Corcos, Director of Relations with Scientific the Foundation. “It is to be admired Foundation’s inclusive produced the documentary film “Important Societies at GSK, gave a talk and answered and often we aren’t aware of it, but work is to be admired and often football school train Annoyances,” which tells the story of the lives questions from participants in the program we aren’t aware of it.” with Maite Oroz at the here you can see the great work it’s Ideo school. of Evelio and Javier, two patients from two developed by the Real Madrid Foundation and been doing,” she said. different backgrounds but who both suffer the Municipal Agency for Employment of the from benign prostatic hyperplasia (BPH) and Madrid City Council.

The Foundation Solidarity with UPS on Book Day On April 23, the Real Madrid Foundation and Gonvarri celebrated Book Day with a charity initiative in collaboration with UPS. The logistics company took the books donated by the teach road safety students of the Barajas and Arganzuela social sports schools to the El Encinar, he road safety education program that the Real Vallehermoso, and Las Rosas shelters, Madrid Foundation and Gonvarri launched in where social sports programs are organized, the 2018-2019 season continues. It was initia- to share their books and love of reading. lly created for the beneficiaries of the adapted Before delivering them, UPS disinfected and inclusive schools, but was later extended the books to ensure health safety. The toT the Benjamines and Alevines categories of the social company has been collaborating with the sports football and basketball schools. Real Madrid Foundation since 2016 in the The program is run at the social sports schools throu- sustainability of the social sports wheelchair gh games and activities that are integrated into training basketball schools in San Sebastián de los sessions. It promotes the safety and independence of Reyes, Getafe, and Madrid for minors with these minors while on the road as well as their knowledge physical and mental disabilities.

REAL MADRID FOUNDATION of the signals and signs. REAL MADRID FOUNDATION 14 15 International A new social sports school Florentino Pérez receives launched in Miami the president of the Inter- ith this new social sports school, which will be located American Development Bank in the Roberto Clemente Park in Miami, the Real Madrid Foundation has now Mauricio Claver-Carone, new president of the Inter-American Development Wcompleted 14 projects in the United States. The Bank (IDB), was received by Florentino Pérez at the Real Madrid City as part presentation took place at the Real Madrid City in the presence of Julio González Ronco, mana- of a collaboration project in Latin America and the Caribbean ging director of the Real Madrid Foundation, Iker Casillas, assistant to the general director of the Foundation, María Díaz de la Cebosa, president of the International Studies Foundation, and Francis Suarez, mayor of Miami (remotely). As The school will be located in other Foundation projects in the US, most of in Miami’s Roberto the beneficiaries are immigrants. In addition to Clemente Park football and basketball sessions, they will recei- MIAMI ve nutritional assistance, tutoring, and English lessons. The intention is to bring the program to mented that the comprehensive training of the the public parks of the city of Miami. beneficiaries is their “best legacy.” María Díaz de During the ceremony, Iker Casillas expres- la Cebosa said that this partnership is a “comfort sed the Foundation’s excitement to “be able to for families” and the mayor of Miami spoke of a present a new project at this time” and com- “historic moment.”

Hundreds of athletes participated in the São Tomé

n July 4, 163 runners from 10 promoting the practice of different countries participated sports in the country in co- in three categories in the first llaboration with the Athletics edition of the São Tomé Cha- Federation and the Ministry rity Marathon, organized by the of Sports. To make it acces- Florentino Pérez, he visit took place during the are educated in values through the practice OFilhos de São Tomé y Príncipe Foundation in sible to all levels, in addition to president of Real first trip to Madrid of the top re- of sports and receive tools to strengthen their collaboration with the Real Madrid Founda- the 42 km race, a 21 km half Madrid, with presentative of this multilateral capacities for entrepreneurship and emplo- tion. Seventy-four of these athletes without marathon and a 10 km race were Mauricio Claver- Carone, new development bank and highlights yability. economic resources from the African country also held. president of the the strategic alliance that this The meeting discussed the role that the were fully subsidized through the sale of the The sporting event was very well Inter-American organizationT has maintained with the Real Real Madrid Foundation will play as a member charity bib. received by the local population, who Development Bank, Madrid Foundation since 2017. of the Private Sector Coalition for the Reco- Four of the athletes traveled from Prínci- filled the streets cheering without any during his visit to The Inter-American Development Bank very of Latin America and the Caribbean, pe and one won this endurance race in the incidents. This initiative will enable the Madrid. (IDB) has supported the Real Madrid Foun- promoted by the bank post-pandemic. In men’s category, while a female athlete from sustainability and expansion of the Foun- SÃO TOMÉ dation’s social sports schools in Argentina, addition, the importance of the Foundation’s the same place was the winner of the 10K. dation’s social sports school in that country, Costa Rica, and Peru, benefiting at-risk and projects as a tool for assisting the migrant po- Their hard work was rewarded. which serves more than 250 children at risk vulnerable children and young people. Throu- pulation, preventing violence, and promoting This marathon is an initiative aimed at of exclusion.

REAL MADRID FOUNDATION gh the Foundation’s projects, the beneficiaries social integration was highlighted. 16 Irpin school receives more

educational materials IRPIN

ince the end of 2020, the sports-educational and social activities at the Foundation’s social sports school in Irpin, Ukraine have been supplemen- value they work on on monthly. In addition, Sted by memory games, financial literacy Eidetic memory games have been included classes, and a motivational program. With for children up to six years old to streng- this project, the Epicentr for Children then their memory by using imagination and Foundation serves 150 vulnerable attention and through constant interaction minors, although this organization with their peers and coaches. Older children has more than 770 beneficiaries participate in a financial literacy game that is at the four locations it operates also useful for negotiating and forming and with the company Epicentr K expressing opinions effectively. to promote the Real Madrid Foundation’s values. Ukrainian Schools Irpin’s project is su- The social sports school in Irpin, like those pported by its city council in Ternopil, Khmelnytskyi, and Kiev, acts as a and uses a motivational prevention and inclusion tool for children with program to encourage limited resources, internally displaced per- beneficiaries to attend the sons, orphans, or those whose parents have school’s activities. Rewards had to emigrate, providing them with a safe are given not only for sporting space where their physical and emotional achievements, but also for attitu- wellbeing is ensured and their educational des and behaviors aligned with the development is reinforced. Numbers are important, but the individual stories and families behind School and health supplies every figure are our true driving force. for schools in the Philippines

he beneficiaries of the Real Madrid Foundation’s social sports schools in Davao del Sur, the Philippines 4,385 502 36,048 reinsertions of have received school supplies and candidates people have health and protection kits against the DAVAO people with managed to get benefited from coronavirus,T thanks to the NGO Anakk, which DEL SUR disabilities since a job in 2020 our programs promotes the initiative in collaboration with the 2010 Mapfre Foundation. More than 200 children and young people at risk of social exclusion are cared for with the Santa Cruz, Digos, Hagonoy, and Padada projects. The Foundation’s project in the Philippines helps beneficiaries to reintegrate into the school system and to find their first job. Support has Together we are Abe also been extended to their families during the pandemic, with psychosocial care and livelihood training to help low-income households diversify Fundación MAPFRE, collaborates with the social and

REAL MADRID FOUNDATION their incomes. sporting projects of the Real Madrid Foundation. 18 UEFA Foundation for Children 19

GUIMARÃES The project is developed with Alma Branca and the Beneficiaries of the Portuguese school in Guimarães, happy to start up in person football practice again. UEFA Foundation for Beneficiaries of the Milan social sports school, Children Milan and Guimarães schools respecting safety measures. back to in person activities

t the schools in Milan, Italy, which of charge. During this stage, the talks organi- The Bucharest school are run in partnership with the zed on nutritional education and sports, and th Portofranco and Fatima Traccia another on music and sports, are of special celebrated its 8 anniversary associations at the Guimarães importance. school, with the Alma Bran- In the case of the Alma Branca Associa- th a day of fun that coincided with the cele- caA Association and the support of the UE- tion, which promotes the rights of children in bration of International Children’s Day on May FA Foundation for Children, the beneficiaries Guimarães, in addition to resuming footba- 28. The beneficiaries played friendly matches are gradually returning to in person activities. ll training with values, tutoring and personali- and participated in other group activities wi- They are held outdoors and with the regular zed psychological support are already in pla- th volunteers from Societé Generale, a pro- use of masks. When the situation requires it, ce again. ject partner. they are combined with remote activities, so The social sports schools of the Real Ma- that children at risk of social exclusion can drid Foundation and FDP are carried out in continue to receive training that contributes collaboration with four elementary schools in to their physical and emotional wellbeing and the two neighborhoods of Bucharest with the to their educational and social development. lowest educational and socioeconomic indi- As in the case of the social sports pro- MILAN cators of the capital, Sector 3 and Sector 6. In jects in Spain, the Foundation’s schools in the addition to sports activities, the students re- rest of Europe are resuming their on-site acti- The project ceive tutoring and psychological care. In the vities with all safety measures in place, alter- worst moments of the pandemic, they held nating with online activities. beneficiaries online training sessions and distributed es- received sential food and supplies. More than sports he Real Madrid Foundation’s so- The Foundation’s local partner in Roma- In Milan, thanks to the Portofranco and Fa- tutoring as well cial sports schools in Bucharest, nia has more than 20 years’ experience in the tima Traccia associations the program is run Romania, which are supported by field of educational projects and social inclu- with, in addition to sports, private and indivi- as sports the UEFA Foundation for Children, sion of vulnerable groups with vocational tra- th FUNDACIÓN REAL MADRID FOUNDATION dualized after-school tutoring is offered free T celebrated their 8 anniversary wi- ining projects, among others. FUNDACIÓN REAL MADRID FOUNDATION 20 Coaching 21 The Foundation launches the Sport Values Academy’s interactive and multichannel platform

The Real Madrid Foundation launches an open access interactive OTT platform with Adidas and Interactvty

he Real Madrid Foundation offers interested in sports as a tool for education in educators, sports technicians, values, development cooperation, and social coaches, parents, and bene- inclusion.” ficiaries of its sports projects, Adidas’ support of Adidas has been as well as anyone else who is fundamental. “We believe that football and interested,T the content of its new e-learning sports have the power to change people’s platform Sport Values Academy, which has lives, which is why this educational project been launched with the assistance of Adidas using Real Madrid’s values is key to the de- and Interactvty. It is an omnichannel and velopment of a more inclusive and egalitarian interactive OTT (Over The Top) platform with society,” explained its general director, Javier open access to the Real Madrid Foundation’s Gurrea. content, workshops, courses, and activities from any device with an internet connection First streaming event and from anywhere in the world. The Real Madrid Foundation, Ipsen, and Jans- Above, content of the new It has been developed by Interactvty with sen inaugurated the e-learning platform to omnichannel platform. the support of Adidas and is based on the celebrate the 2nd Digital Meeting with Experts Below, a few moments overall edutainment philosophy and the “For a “Don’t Get Caught Off Your Game,” an event from the streaming of the 2nd Digital Meeting with Real Education: Values and Sports” methodo- in the campaign of the same name that the Experts “Don’t Get Caught logy from the Real Madrid Foundation. three partners are organizing to raise awa- Off Your Game.” Julio González Ronco, managing direc- reness about the importance of preventing tor of the Real Madrid Foundation, made it prostate cancer, the most common cancer clear that this platform is available “to anyone among men in Spain, with more than 35,000 new cases diagnosed each year. This streamed meeting took place on June 11, World Prostate Cancer Day, and doctors Javier Puente, from the San Carlos Clinical University Hospital, Estefanía Linares, from the La Paz University Hospital, and Ignacio Rodríguez, from the Dr. Negrín University Hospital, spoke about this disease and what can be done to detect it early. Emilio Butragueño, Real Madrid’s Director of Ins- The first streaming event of the Sport nd titutional Relations, was also in attendance. Values Academy was the 2 Digital It was an event that, combined with in Meeting with Experts “Don’t Get Caught person talks for the beneficiaries of the physi- Off Your Game” cal activity program for seniors, helps to raise

REAL MADRID FOUNDATION awareness about health issues. REAL MADRID FOUNDATION 22 23

In the Real Madrid Foundation’s online training courses, coaches acquire skills to work on physical and mental aspects in the sessions with the beneficiaries

More trainings in Spain and abroad The Real Madrid Foundation continues with online training courses that benefit experts and families of beneficiaries in countries in Africa, America, and Asia, as well as in Spain

n Spain, the Real Madrid Foundation and and project coordinators to refresh their knowle- ning and to adapt to the situation caused by the in football and values. The director of the so- Clockwise, coaches Sport Values Academy (SVA) held a family de- dge and learn techniques for work on and de- pandemic. cial sports project, Pablo Tanuan, has a team who received the velopment workshop in April in which families sign games and training tasks for children to play In Mozambique, the coaches of the two of highly motivated young people as well as al- latest training in the Republic of Congo, and teachers learned different strategies for basketball with the Foundation’s values in a fun, schools in Maputo received online training in bas- so veterans who have been participating sin- India, Mexico, and the positive education and the neurological ba- educational, and recreational way. ketball and values to give the training sessions, ce the start of the project. Philippines. Ises of child development. The social sports school in Webster, the share ideas, and perfect the process of desig- The experts from the Kheadah, India SVA launched its “Train Your Mind” program United States hosted the 1st Online Footba- ning the tasks with Real Madrid’s methodolo- school, the Foundation’s first in Asia, also ma- with individual 45-minute sessions to learn about ll Training Day where local coaches learned mo- gy and values. de their debut with online football and values tools to help those interested with their perso- re about the Foundation’s sports model, metho- The coaches from the Pointe Noire social training. The course focused on applying va- nal or professional change. It also offers a vir- dology, and values, and how to design strategies sports school in the Republic of Congo recei- lues in training sessions, improving task de- tual personal mentor service. Each session costs to achieve their objectives and how to apply the ved their first online training in football and values, sign, and setting objectives. 30 euros. values in training sessions. refreshing their knowledge and learning new digi- The Real Madrid Foundation has carried With the online course, the professionals tal tools to reinforce their teaching skills. out intense work to train coaches at its social Training sessions by country from the school in Malabo, Equatorial Guinea More than a dozen expert-instructors from sports schools around the world, which conti- At the social sports school in Oaxaca, Mexico, became familiar with the digital communication the four schools in Davao del Sur, the Phili- nue to operate at full capacity despite the pan-

REAL MADRID FOUNDATION the basketball training course allowed the coach that will help them to continue their online trai- ppines also received their first online training demic with strict health protocols in place. REAL MADRID FOUNDATION 24 Interview 25

Ignacio Jiménez Endesa’s General Communications Manager

The Spanish electric company is a loyal supporter of basketball in Spain and its support for the Real Madrid Foundation’s social sports schools in the most recent seasons has extended beyond our borders

What does it mean to sponsor basketball nizations, and foundations that support the in Spain and the Real Madrid Foundation sport transfer, in turn, part of their values to What other educational initiatives do you Values of the sport schools? the sport. It’s a virtuous circle and it’s good for support? “Comradery and sportsmanship are values of the sport that should be We like to say that we are the company that us to keep feeding into it because it benefits We are very committed to sports, but we are transferred to society and the business world.” supports this sport in Spain with all the assets us all. Aspects of teamwork, such as sports- also participating more and more in the cultu- there are right now in the world of basketball in manship and comradery amongst teammates ral world, because we believe they are closely Social commitment this country. Our support for the Real Madrid and rivals, should be transferred to society related. The practice of sports and cultural “Supporting the Real Madrid Foundation and its social sports Foundation and the social sports basketball and the business world. activities are two essential elements in any basketball schools reinforces Endesa’s commitment to society and schools is framed under this support for so- society. With our presence in the world of sports.” ciety and sports. Companies, as an exercise What overlap is there between the values of sports and culture, we can reach many more in responsibility, have to invest in the practice the Real Madrid Foundation and Endesa? people in a very cross-cutting way and make of sports as a way to reach civil society in a There is quite a lot, both in values and beha- the continuity of these activities possible. It supported healthcare personnel in the most different way, through families, and, of course, viors. We can all agree that certain values are is an exercise in responsibility for companies difficult moments of the pandemic; the second through fans. good for society, but together we must make like ours. had to do with the socioeconomic reactiva- it possible for the behavior of individuals, or- tion of a number of small businesses and the How do you assess the contribution to ganizations, foundations, etc. to materialize. What other Corporate Social Responsa- self-employed; and the third consisted of gua- education in values through basketball? And in that we agree with the Real Madrid bility lines do you have? ranteeing that vulnerable people and families I think it’s two-fold. The practice of basket- Foundation, especially with everything rela- This year we adopted exceptional measures would have access to energy and would never ball is associated with values and behaviors ted to responsibility, above all, with ethics and due to the pandemic. We launched a public go without, which is what we know how to do that differ positively from those of other sports with promoting this entrepreneurial/innovative responsibility plan, funded with 25 million well. We are working on it and will continue to

REAL MADRID FOUNDATION and we also believe that companies, orga- spirit. euros, with three main objectives: first, we do so in the coming months. REAL MADRID FOUNDATION 26 Clinics 27

Presentation of the Kazakhstan clinic.

Children from different parts of the world enjoying a clinic held at the Real Madrid City. Presentation of the Rhodes clinic.

who arrived with the help of partner Avanza the Kiotari football field in three sessions one Sports. And in 2021 teams from the United and a half hours long each. Participants re- Clinics in Greece, Turkey, Kingdom, China, the United States, and Ja- ceive a backpack and kit and are also offe- pan are also expected, which will total half a red the possibility of participating in a training thousand participants. trip to the Real Madrid City when health con- Kazakhstan, and the ditions permit. Greece Thanks to the agreement reached between the Turkey Antilles Real Madrid Foundation and local partners, the The Real Madrid Foundation’s collaboration company Be Free and Mitsis Hotels, clinics wi- agreement with Be Free Football and Regnum ach year, the participation of hun- ll be held for the first time on the Greek island hotels has enabled the Real Madrid Founda- The Foundation’s clinic program dreds of children in the clinic proof Rhodes. Three hundred boys and girls par- tion to hold clinics in the Turkish city of Antalya continues to reap success on gram around the world allows the ticipate for six weeks, from July 10 to August for the 4th consecutive year, with the participa- Foundation to ensure the sustainabi- 20. Be Free Football is already an established tion of 600 boys and girls six to 16 years old. different continents as children from lity of its social sporting projects. Ex- partner of the Real Madrid Foundation’s and The clinics last 12 weeks and are held from different countries return to the Eperts from the Foundation once again receive has successfully organized clinics in this re- June 14 to September 3 at the Regnum Car Real Madrid City attracted by the children from different countries to participate gion of the Mediterranean with thousands of football field in one and a half hour shifts. The in the clinics held at the Real Madrid City. The participants. beneficiaries receive a backpack and kit and combination of high performance first group was made up of a dozen players The clinics are aimed at boys and girls be- are also given the chance to participate in a training and Real Madrid values from Australia, Kenya, the United States, Cana- tween the ages of six and 17, who staying at training trip to the Real Madrid City when heal-

REAL MADRID FOUNDATION da, Sweden, the Czech Republic, and Mexico, Mitsis hotels on the island, and take place at th conditions permit. REAL MADRID FOUNDATION 28 29 The clinics are The Annual Football Program high-performance training sessions combined with brings South Korea into the the Foundation’s values education scheme methodology and are aimed at It will be run in two schools in collaboration with C&P Sports children under 16 and Global Education Ministries (GEM), an organization years old linked to the Global Vision Christian Schools group

wo of Global Educa- of the Foundation, and Álvaro Ar- fifty participants and will have a Presentation of the Turkey clinic. tion Ministries’ (GEM) beloa, Real Madrid ambassador, Spanish head coach who will di- schools in South presented the agreement with the rect, plan, and develop the sports Korea (Mungyeong local partners in that country in the program in coordination with the The clinics are aimed at boys and girls and Sejong) will be Real Madrid City auditorium with Real Madrid institution. One of between the ages of six and 16 and take pla- theT next to join the Annual Foot- the remote participation of their the novelties of the program will ce at the Rixos Hotel in one and a half hour ball Program designed by the representatives. be the introduction and use of long shifts each. To ensure health safety, a Real Madrid Foundation to round All agreed that this initiative is a technologies to optimize resour- strict protocol includes changing masks and out the academic curriculum of major boost for local communities. ces, which will allow the project’s disinfecting shoes and equipment used du- school-age students. Julio Gon- It is estimated that the pro- efficient, structural, and sports ring training sessions, which are held in open zález Ronco, managing director gram will start with more than development. spaces, in small groups, and maintaining social distancing.

Dutch Antilles More than 150 boys and girls in Aruba and Sint Maarten can once again enjoy the football and values clinics organized by the Re- al Madrid Foundation on these Caribbean is- lands. In collaboration with Noord F. C. and Presentation of the Dutch Antilles clinic. thanks to the support of a number of other organizations, 60% of the participants can attend with a scholarship. Kazakhstan Real Madrid ambassador Álvaro Arbeloa Thanks to the agreement reached by the Real accompanied Julio González Ronco, mana- Madrid Foundation, Be Free Football, and Ri- ging director of the Real Madrid Foundation, xos Hotels, clinics are being held for the first and Brian van der Bergh, director of Noord F. time in the Kazakh city of Aktau for more than C., at the presentation of this new collabora- a hundred children. The project lasts two wee- tion, following the success of the clinics held ks, from August 9 to 20, with the objective of in Curaçao and Bonaire in the summer of 2019 offering the Real Madrid Foundation’s metho- with Noord F. C. dology of education in values through sports This summer, the clinics in the Antilles mo- and the experience of the high performance cli- ve from July 12 to 16 to the island of Aruba nics. Be Free Football is an established partner and from July 19 to 23 take place on the is- of the Foundation’s and this summer it is or- land of Sint Maarten. The high percentage of ganizing clinics in the Mediterranean region in children at risk of exclusion who thanks to the already confirmed countries, such as Turkey, collaboration of Coca Cola, Banco di Caribe, as well as others, so that more than 1,500 bo- Digicel, and the Ministry of Tourism of Aru- Álvaro Arbeloa and Julio González Ronco (Real Madrid Foundation), during the online ys and girls can enjoy an exclusive experience ba can participate in this experience, is im- presentation with the Korean collaborators C&P Sports and Global Education Ministries (GEM).

REAL MADRID FOUNDATION during their vacations. pressive. REAL MADRID FOUNDATION 30 31 Butragueño, Roberto Carlos, Morientes, and Casillas demonstrated their paddle football skills at an event that

NEWS included sponsors and paddle tennis champions. HEARTWARMING HEARTWARMING

The 2nd Real Madrid Foundation-Santander Paddle Tennis Circuit

Club legends accompanied eal Madrid veterans, such as Bu- der Spain, the main sponsor of the circuit, said tragueño, Casillas, Roberto Car- that this project “allows us to reach communi- professional paddle tennis los, Hierro, Morientes, and Lorenzo ty sports and to do so in a charitable way, su- players in this charity Sanz, shared the court with top-le- pporting the Real Madrid Foundation”. Iker Ca- vel paddle tennis players, such as sillas, assistant to the managing director of the sporting event supported RAle Galán and Álex Ruiz, at the Mad4Padel club Real Madrid Foundation, reminded those in at- by around twenty top level in Pozuelo de Alarcón. Such was the start of the tendance that the profits will be used to ensu- companies 2nd Real Madrid Foundation-Santander Paddle re the sustainability of the Foundation's social Tennis Circuit. The participants practiced a new sports projects for diversity. version called paddle football at the event's pre- The circuit will visit Roquetas de Mar, Alme- sentation ria, Mijas, Malaga, Cordoba, Las Rozas, Madrid More than twenty companies were present in the coming months and will end at the padd- at this charity event in which Felipe Martín, Di- le tennis facilities of the Rafa Nadal Academy on

REAL MADRID FOUNDATION rector of Sponsorships and Events at Santan- the island of Mallorca. REAL MADRID FOUNDATION 32 HSBC 33 Three seasons with the support continues supporting of the Lawyers’ Mutual Society the This partnership aims to improve the milio Butragueño, Real Madrid Direc- Foundation tor of Institutional Relations, and En- lives of children with different abilities in rique Sanz Fernández-Lomana, Vi- in Madrid detention centers and contribute to their ce President of the Lawyers’ Mutual Society Foundation, met to celebra- Gabriel Leal, Signus’ general manager, at the agreement renewal The Real Madrid ceremony with Enrique Sánchez and Álvaro Arbeloa of Real Madrid. integration into society Ete the closing of this third season of collabo- Foundation and HSBC ration. More than 400 minors from detention bank have renewed centers have been able to participate in social their collaboration and sports activities thanks to this partnership. Adapted sports and agreement for the 8th One of the goals is to raise awareness consecutive season to among mutual society lawyers of the impor- contribute to the social tance of the inclusion and integration of indivi- recycling, keys to integration of children at duals and groups, especially the most vulnera- risk of exclusion through ble, in all labor and social spheres, like sports. the partnership with football and basketball Both entities share common values and in the Spanish capital. objectives. At the event, which was also at- In this campaign, tended by other representatives from the two Signus the partnership is aimed foundations, Butragueño said that the Real at the creation of social Madrid Foundation “hopes that this partner- he Real Madrid Founda- have a physical or mental disability, sports football and ship will continue for many years to come.” tion has renewed its co- received a very special visit last May basketball schools at Sanz Fernández-Lomana pointed out that this llaboration agreement organized by the Foundation and the Casa de Campo collaboration contributes to improving one of with Signus, which will Signus. The band Toompak, which shelter in Madrid. This Emilio Butragueño, from Real Madrid, with Enrique Sanz Fernández- the key goals of the institution he represents: continue to contribute to plays music with instruments made is framed within the Lomana, president of the Lawyers’ Mutual Society Foundation. financial education. theT sustainability of the Real Madrid from recycled materials, gave the au- projects in shelters and Foundation's wheelchair basketball dience a fun-filled session while rai- internment centers school at the Felipe Reyes pavilion in sing their awareness of the impor- for minors run by the Getafe. During the signing ceremony, tance of caring for the environment Foundation with the Real Madrid ambassador Álvaro Ar- and promoting the circular economy. Community of Madrid's The Foundation renews for the ninth year with Liberbank beloa noted they had “to thank Sig- Signus and the Real Madrid Founda- General Office for nus not only for its support but also tion join forces not only in education Families and Minors. The Real Madrid Foundation and in 23 centers in collaboration for their future reintegration into for its existence as an organization to in values through sports but also by The program Liberbank, the official bank of the with the General Secretariat of society. This year Liberbank manage tires not being used anymo- promoting recycling. directly benefits club, share the objective of helping Penitentiary Institutions. Thanks to also is working with the Former re, recycling them and using them in more than fifty to integrate children at risk of the agreement with Liberbank and Real Madrid Football Players’ different areas, including sports fa- unaccompanied minors exclusion through sports. other organizations, every year Association's 7th Charity Golf cilities.” between the ages of 13 Since the 2012-2013 2,000 inmates receive assistance Tournament. The beneficiaries of the Ge- and 17. To participate campaign, Liberbank has tafe school, who range in they must be enrolled collaborated in the sustainability age from eight to 20 and and attend school. In several of the Foundation's social this project they learn to sports projects for the integration accept the rules of the of socially disadvantaged groups game and to work as a through football, such as the team, skills that will help The band Toompak social sports school in Quinta de them in their future jobs. performed Asturias, Madrid and the program They also improve their with recycled in the penitentiaries of Villabona, living conditions and instruments for the Oviedo and Ocaña II, Toledo. self-esteem. beneficiaries of the These programs have been in Ana Echenique, Liberbank's Institutional Relations and Communication Manager, with Enrique Sánchez and Álvaro Arbeloa, from the Real Madrid Foundation. Getafe school. operation for more than a decade REAL MADRID FOUNDATION REAL MADRID FOUNDATION 34 35 From left to right, Silvia Jato (Alcohol and Society The Foundation renews its agreement Foundation), Enrique Sánchez, and Álvaro Arbeloa with a Russian university in Rostov (Real Madrid Foundation) during the signing of the he renewed support of Don agreement. State Technical University of Rostov for the joint social sports project with the Real Madrid Foundation in Russia will allow anotherT 70 minors in vulnerable situations to benefit from practicing sports with Real Ma- drid values for the 7th consecutive season. During the virtual meeting with the representatives of the Russian university, A partnership to prevent Butragueño thanked the institution for its efforts to maintain the attention of the minors during the pandemic, guaranteeing underage drinking their remote connection. He also highlighted the wonderful psychosocial work that is Enrique Sánchez and Emilio Butragueño he Real Madrid Foundation of the consequences of premature carried out in addition to the social sports (Real Madrid Foundation) met online with Besarion Meskhi and Adrey Guskov (Don and the Alcohol and Society consumption and to demystify some activity to attend to the beneficiaries and State Technical University). The “Minors Not a Foundation have renewed of the beliefs that minors have about their families. Drop” program teaches their collaboration agree- alcohol. about the harmful ment and have launched the Information, education, and sports “MinorsT Not a Drop” program, aimed are tools that have proven to be highly effects of alcohol at the participants in the Real Madrid effective in preventing harmful practi- through information Foundation's summer campuses. ces and promoting healthy habits from The program gives talks and spe- childhood and what better occasion Gonvarri Industries, through its and education from cific information on the prevention of to convey these messages than in a road safety program, Emotional Driving, childhood underage drinking to raise awareness recreational space like the campus. collaborate with the social and sports programs of the Real Madrid Foundation The European University renews its support for the basketball schools

or the third season, the prestigious educational institution will continue to support the continuity of the Real Madrid Founda- tion's social sports basketball schools in the capital, which are attended by children Faged five to 16. In addition, the European University collaborates with the Foundation supporting the sports physiotherapy program for rare and neurological diseases and offers care for minors at risk of exclusion at their social sports schools in the university outpatient clinic. From left to right, Miguel Carmelo, president and CEO of European At the renewal ceremony, Butragueño expres- University, flanked by Enrique Sánchez and Emilio Butragueño of the sed the Foundation's wish “to work together on this Real Madrid Foundation.

REAL MADRID FOUNDATION project” for many years to come. Juanito Alonso (1955) 36 37 Heritage He played for Real Madrid from 1949 to 1961 and became the first-choice goalkeeper because José Vicente of his confidence and intuition. (1961, 1963 and 1964) He established himself in the 1952 Club World Cup and in He is the Madrid goaltender 1955 he was the best in front of who has won the Zamora the net in La Liga. He won five Trophy the most times. His winners of European Cups and five Spanish confidence and mastery of Ligas, two Latin Cups, etc. aerial play were key to Real Madrid’s four Liga titles, the Zamora Trophy one Spanish Copa, and one Intercontinental Cup. 13 José Araquistáin (1962 ) With the return of Iker Casillas to Real Madrid, we paid tribute to all the He joined Real Madrid in 1961 and in his first season goalkeepers of the white club who the team won la Liga and la Copa and he won the have won this award Zamora Trophy. And so began his time with Real Madrid that by 1968 included six Spanish Liga titles -four Ricardo Zamora (1932 and 1933) in a row-, one Spanish Copa, and one European Cup. Nicknamed “the divine,” he was the most important footballer in the world in the 1920s and 1930s and was instrumental in helping Antonio Betancort (1965 and 1967) Real Madrid win its first two Andrés Junquera (1968) league titles (in the 1931-32 season He won one European Cup, six Liga Championships, and the next). The trophy is named He played for Real Madrid two Spanish Copas, and after him, a trophy to reward the 1966 to 1975 and won three was twice the least beaten goalkeeper who concedes the European Cups and five goalkeeper. An injury fewest goals in La Liga. Spanish Liga titles alongside took him out of the goal, other legends such as Gento although he defended it and Pirri. In his second gallantly in the ‘66 European season he was a starter in Cup semi-final despite a the white goal and won the José Bañón (1946) pulled muscle. Zamora Trophy. When he arrived at Real Madrid in 1943, the challenge was huge since he was replacing Mariano García Remón (1973) Zamora. He won the favor of the fans, won two Copas del He defended the white Generalísimo/Generalísimo goal for 15 years and Cups and was the goalkeeper was the goalie with the who conceded the fewest goals fewest goals scored in in the 1945-46 season with 29 1973. He helped Real goals conceded in 25 games. Madrid win two UEFA Cups, seven Spanish Liga titles, four Spanish Copas, and one Spanish Copa de la Liga. REAL MADRID FOUNDATION REAL MADRID FOUNDATION 38 Miguel Ángel (1976)

A legend of Spanish football. He competed for the goal with Junquera Paco Buyo (1988 and 1992) and García Remón, but demonstrated his skill. Ramón Mendoza signed He won the Zamora Trophy the goalkeeper with cat- in 1976 and eight Spanish like reflexes who defended Ligas, five Spanish Copas, the goal for 11 seasons one Copa de la Liga, and and was the goalie with the two UEFA Cups. fewest goals scored on two occasions. He also won six Ligas, two King’s Cups, and two Spanish Supercopas.

Agustín Rodríguez (1983) He joined the club’s youth ranks at the age of 15 and made the jump to the top team to triumph with the Quinta del Buitre. The Zamora Trophy, five Spanish Ligas, two Spanish Copas, two Spanish Supercopas, two UEFA Cups, and a Copa de Liga are proof of his success.

Iker Casillas (2008) Thibaut Courtois (2020)

He was with Real Madrid He was signed in 2018 and in his second season for more than 25 years and he lifted up his first Zamora with Real Madrid his legend extends beyond -he has two more- because he conceded just 20 us, as he is considered goals in the 34 La Liga games, which the white one of the best Spanish club achieved. That year he also won the Spanish goalkeepers. His track Supercopa. record is illustrious and, among other titles, he won the Zamora Trophy in 2008. REAL MADRID FOUNDATION FUNDACIÓN REAL MADRID At UPS we move the world forward to deliver what matters. In every delivery we do with the Real Madrid Foundation, we help towards a better future.

UPS, supporting the Real Madrid Foundation’s social sports projects.

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