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Abbey's Bookshop New Releases October 2012 ABBEY'S BOOKSHOP NEW RELEASES OCTOBER 2012 100 Stories from the Australian National Australian National Pb $39.95 ABBEY'S CHOICE Maritime Museum Maritime Museum Joseph Anton: A Memoir $35.00 Salman Rushdie Tp $27.95 The Great Race: The Race Between the David Hill Tp $34.95 The Charisma of Adolf Hitler $29.95 Laurence Rees Pb $25.95 English and the French to Complete the… The Swerve: How the Renaissance Began The Lost Battlefield of Kokoda Brian Freeman Tp $32.99 Stephen Greenblatt Pb $15.95 $19.95 A History of the World Andrew Marr Tp $32.99 Summer Lies $29.99 Bernhard Schlink Tp $27.00 Julie Horne & Geoffrey Sydney: The Making of a Public University Hb $39.99 Francis Birtles: The Stirring Story of Sherington Warren Brown Tp $31.50 Australia's Most Unusual Adventurer $35.00 The Words That Made Australia: How a Robert Manne & Chris Tp $29.99 Nation Came to Know Itself Feik AUSTRALIAN FICTION Mary Boleyn: 'The Great and Infamous Alison Weir Pb $19.95 Great Western Highway: A Love Story Anthony Macris Tp $29.95 Whore' Las Vegas for Vegans A S Patric Tp $29.95 Soldaten: On Fighting, Killing, and Dying - Sonke Neitzel & Harald Tp $35.00 Lost Voices Christopher Koch Tp $32.99 the Secret WWII Transcripts of German... Welzer After Love Subhash Jaireth Tp $29.95 Speechless: A Year in My Father's Business James Button Tp $32.99 Lola Bensky Lily Brett Tp $29.99 One Bloody Thing After Another: The World's Jacob Field Hb $19.95 The Laughing Clowns William McInnes Tp $32.99 Gruesome History Questions of Travel Michelle de Kretser Hb $39.99 Don't Go Back to Where You Came from: Tim Soutphommasane Pb $29.99 Animal People Charlotte Wood Pb $23.99 Why Multiculturalism Works Like a House on Fire Cate Kennedy Pb $27.95 Bradman's War: How the 1948 Invincibles Malcolm Knox Hb $39.99 The Voyage Murray Bail Hb $29.99 Turned the Cricket Pitch into a Battlefield Exit Wounds: One Australian's War On John Cantwell & Greg Tp $34.99 FICTION Terror Bearup The One Hundred Year Old Man Who In Bed with the Tudors: The Sex Lives of a Jonas Jonasson Tp $29.99 Amy Licence Hb $49.99 Climbed Out the Window and Disappeared Dynasty from Elizabeth of York to Elizabeth I Silent House Orhan Pamuk Tp $29.99 Commando: Winning WW2? Behind Enemy James Owen Tp $32.99 In Falling Snow Mary-Rose MacColl Tp $29.99 Lines Unusual Uses for Olive Oil: von Igelfeld Alexander McCall Smith Pb $19.99 The Infinity of Lists Umberto Eco Hb $49.99 The Amber Amulet Craig Silvey Hb $16.99 The Angel Esmeralda Don DeLillo Pb $19.99 SCIENCE Children of Liberty Paullina Simons Tp $29.99 Bad Pharma: How Drug Companies Mislead Ben Goldacre Pb $27.99 Habits of the House: Love and Inheritance #1 Fay Weldon Tp $29.99 Doctors and Harm Patients In God's House Ray Mouton Tp $29.99 Curious Minds: The Discoveries of Australian Peter MacInnis Pb $39.99 Mr Penumbra's 24-Hour Bookstore Robin Sloan Tp $29.99 Naturalists The Streets Anthony Quinn Tp $32.95 Zombie Tits, Astronaut Fish and Other Weird Becky Crew Pb $24.99 Animals HISTORICAL FICTION How to Make a Zombie: The Real Life (and Frank Swain Pb $24.95 John Saturnall's Feast Lawrence Norfolk Hb $32.99 Death) Science of Reanimation and Mind... Winter of the World Ken Follett Hb $45.00 From 0 to Infinity in 26 Centuries: The Chris Waring Hb $19.95 Send Me Safely Back Again: Napoleonic War Extraordinary Story of Maths Adrian Goldsworthy Tp $29.99 #3 Fallout from Fukushima Richard Broinowski Pb $27.95 The Stockholm Octavo Karen Engelmann Tp $29.99 In Defence of Dogs John Bradshaw Pb $22.99 AUSTRALIAN BIOGRAPHY TODAY'S WORLD Ray Parkin's Odyssey Pattie Wright Hb $49.99 How To Improve Your Mind: Twenty Keys to James Flynn Tp $29.95 The Man Who Invented Vegemite: Cyril Unlock the Modern World Jamie Callister Tp $29.99 Callister Greenwash: Big Brands and Carbon Scams Guy Pearse Tp $29.99 Montebello Robert Drewe Tp $29.99 Vagina: A New Biography Naomi Wolf Tp $29.99 Stronger Now: How an Ordinary Australian How to Swear Around the World Toby Triumph Pb $17.95 Nicole McLean Tp $34.99 Girl Survived the Bali Bombings The Oopsatoreum: Inventions of Henry A Shaun Tan Hb $16.95 The Changi Camera: A Unique Record of Mintox Tim Bowden Tp $35.00 Changi and the Thai-Burma Railway You are Not So Smart David McRaney Pb $17.95 Religion for Atheists: A Non-Believer's Guide Alain de Botton Pb $22.99 BIOGRAPHY to the Uses of Religion Nancy: The Story of Lady Astor Adrian Fort Hb $35.00 How to Outwit Aristotle: And 34 Other Really Peter Cave Pb $19.99 From Germany to Germany: Diary, 1990 Gunter Grass Tp $34.95 Interesting Uses of Philosophy Letters from Berlin: A Story of War, Survival Christian Beginnings: From Nazareth to Kerstin Lieff Tp $34.95 Geza Vermes Hb $45.00 and the Redeeming Power of Love… Nicaea, AD 30-325 Deranged Marriage Sushi Das Tp $34.95 Politics with Purpose: Occasional Lindsay Tanner Tp $32.95 The Countess of Observations on Public and Private Life Lady Almina and the Real Downton Abbey Pb $22.99 Carnarvo The Price of Civilization: Economics and Jeffrey Sachs Pb $19.95 Rosie's War: An English Woman's Escape Rosemary Say & Noel Ethics After the Fall Pb $14.95 from Occupied France Holland Idiomatics: The Weird World of Popular Philip Gooden & Peter Hb $19.99 Phrases Lewis HISTORY Spell It Out: The Singular Story of English David Crystal Hb $29.99 Sandakan: The untold story of the Sandakan Spelling Paul Ham Hb $49.95 Death Marches A Most Dangerous Book: Tacitus's Germania Christopher B Krebs Pb $22.95 Tudors: A History of England Volume II Peter Ackroyd Tp $32.99 from the Roman Empire to the Third Reich Blood Sisters: The Hidden Lives of the Latin for Gardeners Lorraine Harrison Hb $35.00 Sarah Gristwood Hb $45.00 Women Behind the Wars of the Roses Grimm Tales: For Young and Old Philip Pullman Hb $40.00 The Burning Library Geordie Williamson Tp $32.99 Capturing Time: Panoramas of Old Australia Edwin Barnard Hb $49.99 The Chronicles of Downton Abbey: A New Jessica Fellowes & Hb $40.00 Roads to Berlin Cees Nooteboom Tp $29.99 Era Matthew Sturgis When America First Met China: An Exotic Waging Heavy Peace Neil Young Hb $39.99 Eric Jay Dolin Hb $34.95 History of Tea, Drugs, and Money During… 20th Century World Architecture Phaidon Editors Hb $225.00 Independent booksellers since 1968 abbeys.com.au (02) 9264 3111 131 York St, Sydney Level1st Floor, 131 York St, Sydney 1, 131 York St, Sydney Level 1,143 York St, Sydney 131 York St, Sydney Ph (02) 9264 3111 Ph (02) 9267 1397 Ph (02) 9267 7222 Fax (02) 9264 8993 Fax (02) 9264 8993 Fax (02) 9261 36919264 8993 email [email protected] email [email protected] email [email protected] web www.abbeys.com.au web www.languagebooks.com.au web www.galaxybooks.com.au Post Reply Paid 66944 Post Reply Paid 66944 Post Reply Paid 78681 66944 Sydney NSW 2000 Sydney NSW 2000 Sydney NSW 2000 (no postage stamp required) (no postage stamp required) (no postage stamp required) Name ................................................................................................................................................................................ 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  • The Market Achievements History
    Limited umbrella, and the company has consistently reinforced the food value and "Australian-ness" ofVegemite. Soon after that, the song which was to secure Vegemite's place in the Australian heart forever was introduced. This was the "Happy Little Vegemites", a delightful, toe-tapping little tune which has since seen service in many advertising campaigns on radio and television. THE PRODUCT The original Vegemite concentrated yeast extract recipe devised by Dr Cyril Callister in 1923 remains vittually tmchanged. Vegemite is tich in protein and ONE OF THE WORLD ' S RICHEST KNOWN SOURCES OF VITAMIN B. minerals. 8 complex vitamins added to Vegemite are fights with the men up north! If you are one of key part of growing up in this country for nearly THE MARKET that it was time to tackle the concentrated yeast health centres across the nation were even essential in the body's use of carbohydrates. Few those who don't need Vegemite medicinally, then eve1y child. It has become a prominent ingredient In the Australian market, Vegemite* is the generic spread market, and in 1923 he hired Cyril P. Callister recommending it as an ideal food supplement for other foods can match Vegemite's contribution to thousands of invalids are asking you to deny in the Australian family diet, and is appropriately tem1 for yeast spreads. It is the one spread that is to develop an Australian yeast spread. both babies and nursing mothers. Australians of the diet. While it is true that Vegemite contains salt, yourself of it for the time being." represented by happy and well-nourished children.
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  • Timeline with AS Changes (140103)
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  • Peterson Family History 2 1890-1931
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  • The Market Achievements History
    In 1925 Walker travelled to the USA to meet PROMOTION J. L. Kraft, and obtained the Australian rights Kraft is a major television advertiser for Kraft processed cheese. In I 926 the Kraft and also uses print and outdoor Walker Cheese Company Pty Ltd, the parent advertising quite regularly. It seeks company of Kraft Foods Limited, was formed to isolate a real point of difference in Melbourne and the first blue packets of or insight into each product to give processed Kraft Cheddar Cheese came off the consumers a valid reason to choose production line. The cheese was a success Kraft. because it did not need refrigeration at a time Its massive portfolio of brands when fridges were rare. It was a good has given rise to many adve1tising alternative to meat, which was expensive, classics such as the Happy Little especially during the Depression years. Vegemites song and the line "coffee, In the early days the Kraft Walker Cheese tea or Bonox". Company bought Kraft Cheese Spread campaigns cheese from cheese revolve around "Any excuse'll do" and factories and Kraft Peanut Butter's campaign is built THE MARKET Kraft Australia has provided processed it. But on a preference for the best with "Never There are Kraft products on the market countless recipes, cookbooks and these factories oily. Never dry". for all members of the family and a advice direct from the Kraft Kitchens. couldn't supply ! The Philadelphia Heaven series of variety of meal and snack occasions. A new Philadelphia cookbook enough high quality adve1tisements which first went to air in Generations of Australians have grown encourages the increasing use of cheese.
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  • THE MARKET Vegemite Is a Truly Iconic Australian Brand and Its
    THE MARKET “Parwill”. This was an attempted play on words: “If Vegemite is a truly iconic Australian brand and its Marmite… then Parwill” was the intended pun, but unique heritage is unmatched by any other spread it didn’t sell the product. or perhaps even any other Australian brand. Walker went back to his first choice of name Vegemite has always been around, it’s a part of when he became convinced that the problem was growing up happy and healthy in Australia – part getting consumers to try the product. He launched of our DNA, and consumers naturally associate it a vigorous two year coupon redemption scheme with their childhood. and gave away a jar of Vegemite with every Families have always eaten Vegemite. Parents purchase of another product in the Fred Walker want their children to like Vegemite so it can be Company range. passed on to future generations, making Vegemite The campaign worked: consumers tried the much more significant than just their own childhood product, and loved it. Baby health centres across memories. Loving Vegemite makes you part of the the nation were even recommending it as an ideal bigger Australian family – a link across generations. food supplement for both babies and nursing Not that its enjoyment is restricted to family use mothers. Australians of all ages continue to love only; in the Second World War Vegemite was in Vegemite today. Its unique flavour could almost be the trenches alongside the Diggers. called the taste of Australia. Vegemite is produced in Australia at Kraft Just before the outbreak of the Second World Foods’ Port Melbourne manufacturing facility.
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