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Dick Smith's Forbidden Ideas Magazine Dick Smith’S MAGAZINE OF Forbidden Ideas THAT YOU Won’t read about in the mainstream media WILL ENDLESS GROWTH HIT THE WALL AND DESTROY OUR WAY OF LIFE? Aussie Ownership and Patriotism is OK? FREE-RANGE KIDS ARE BETTER? 100 Million Population for Australia? EXTREME CAPITALISM IS IT GOOD? SEE C OUPON INSIDE – PAGE 20 $30,000 in CASH GIVEAWAYS see pages 20–21 for details SIGN THE PETITION ON AUSTRALIAN OWNERSHIP OzEmite makes Mighty Aussies A letter from Dick Smith I’m excited to relaunch Dick Smith Foods – a wonderful We are indeed fortunate to live in this wonderful country, range of new products and old favourites – through my but we have to act now to secure the best possible quality eccentric new Magazine of Forbidden Ideas. of life for future generations. Even getting the message As well as promoting our Aussie products, Forbidden out will be difficult, thanks to the concentration of media Ideas, sheds light on issues that are important to all of us ownership in foreign hands. As you’ll read, we’ve got a real – things like the quality of food we eat, ownership of our battle on our hands. farmlands, the widening gap between rich and poor. With the support of Australian-owned Coles, Woolworths, When I started Dick Smith Foods 13 years ago, my aim IGA and the independents we now present our expanded was to support Australian farmers and Australian-owned food range that is “as Australian as you can get”. businesses, so that wealth created here remained here, to We’ve also introduced a fantastic new range of gift benefit all Australians. hampers that bring together gourmet products from some But that wasn’t enough. We also need to look at how we of Australia’s finest small food companies. They are a great run our economic system. In the following pages, I highlight way of showing that you support the home team. the major challenges we face with the aim of promoting Yes, it may cost a little more to support the economic discussion and positive change. future of our country, our farming communities, and help Most foreign investment has clearly been positive for with food security. It’s a well-known fact that Australian- Australia. However the forced takeover of iconic Aussie grown food is better and is produced to high standards – brands such as Arnotts, where workers are sacked and and we all know that the cheapest is rarely the best. HAVE THIS IN substantive wealth is sent out of our country, may not be I ask for your support in this incredibly important YOUR PANTRY – IT advantageous . campaign. COULD BE WORTH $500 Let’s become Happy Aussie Mites! Contents After 13 years of development it is with great pleasure that I announce Page They lie, those who tell us the launch of OzEmite! I have modelled OzEmite on a true Aussie taste 5 A GOOD LIFE FOR OUR KIDS that I remember when I was a kid – not an American taste. OzEmite is in a loud decisive tone 7 A FAIR BALANCE gluten free and is packed full of vitamins. Unlike our competitor, OzEmite That want is here a stranger, is not made from spent brewers’ yeast but is made from purpose-grown 9 GETTING SMARTER, NOT BIGGER and that misery’s unknown; yeast based on corn. 11 FlYING THE FLAG I wonder would the greed of And best of all, OzEmite is not only Australian made, but it’s Australian 12 CAN WE SUPPORT 100 MILLION? owned too, so the profits stay here. Surely it’s worth 30c more to support wealthy bankers endure Australia and have the best quality food for your family. 14 The CHANGING FACE OF RETAIL Were all their windows level 16 SHORT SIGHTED LAND SALE Read the OzEmite story on page 22 with the faces of the Poor? 17 fREE-RANGE KIDS Proudly stocked by Aussie-owned Coles, Woolworths, IGA and Independents Faces in the Street 19 SUCCESS BRINGS RESPONSIBILITY with apologies to Henry Lawson 20 $30,000 CASH Giveaways www.dicksmithfoods.com.au 22 THE OZEMITE STORY Forbidden Idea #1 page 5 Buying foreign-grown peanut butter is nuts! A GOOD LIFE FOR OUR KIDS Each generation should enjoy a quality of life as good as the preceding generation a quality of life as good as the hat’s going wrong, preceding generation? Yet our Proudly grown in Dick?”, I am asked. roads are gridlocked, hospital HAVE THIS IN “ Kingaroy, Queensland We see outrageous waiting times increase and more YOUR PANTRY – IT W extremes all around us. While bank of our businesses and productive COULD BE WORTH bosses earn $10 million a year, farmland are sold off to foreign $500 Aussie workers are sacked and interests. small businesses are being closed In my view, our problems are Highest Quality down. mostly caused by our insatiable Australian Grown, Made & Owned The extremely rich build $30 and clearly unsustainable growth …the mainstream Aussie Made million mansions, while typical agenda. However, I have a positive “ = Lower Food Miles working families are forced into view that they can be solved and media prevents our Ingredient Traceability small flats in high-rise buildings, we can have a fantastic future. political leaders from Jobs & Profits stay in Australia abandoning forever the Aussie openly discussing dream of owning a home with a that there are limits backyard for “free-range” kids. Above: Dick, age 3, on the swing in the As the gap between rich family backyard with father, Herb. to growth.” Australia. Where the best food in and poor grows, Aussie truckies Below: On March 24 2012, Heinz cut and other workers are thrown on its Australian workforce by 346. the world comes from! the scrap heap and our farmers plough crops they can’t sell back into the ground. We have just 6% of the Australian peanut butter market whilst American-owned Old-style philanthropists seem Kraft has 60%, even though they have been importing peanuts from South America. to be disappearing, as the rich give What’s going on? Surely it’s worth 30c more to have the best for your family. secretly or not at all. Meanwhile, the pressure Born from the rich, red volcanic soil of Queensland’s Kingaroy region comes our from mainstream media prevents magnificent Australian-grown OZENUTS peanut butter. Rich in flavour and higher in our political leaders from openly ‘good’ fats, our hi-oliec Australian peanuts are without peer. discussing that there are limits Proudly stocked by Aussie-owned Coles, Woolworths, IGA and Independents to growth. Yes, “what’s going wrong?” A very good question. www.dicksmithfoods.com.au Surely it’s reasonable to expect Pictured above: Our peanut farm, Kingaroy, Queensland, Australia. AUSSIE GROWN FOODS that each generation should enjoy Just 30 cents Forbidden Idea #2 page 7 to save an industry A FAIR BALANCE Extraordinary wealth shipped out of Australia here was a time when Australia grew and produced most of its food. It was a nostalgic time, Tbefore the sell-off of our prime farm land and iconic Aussie brands. At Dick Smith Foods we are fighting for a fair Proudly produced balance of Australian and foreign ownership. in Cowra, With over 80% of the products in a typical New South Wales supermarket trolley either imported or coming from foreign-owned companies, the amount of wealth being HAVE THIS IN YOUR PANTRY – IT shipped out of Australia each year is truly extraordinary. COULD BE WORTH Sure, right now we have tremendous quantities of minerals and coal to sell, so life is okay for many of us. $500 However, minerals and coal are finite and will run out one day. That’s why it’s in our own interest to support Aussie- NOW IN FOREIGN HANDS owned and Aussie-grown products and stop selling our food businesses to foreign-owned companies. At Dick Smith Foods we call this, “supporting the home team”. Arnott’s Biscuits USA It means that profits and wealth stay in Australia – that’s Vegemite USA Ruthless retail competition has forced the buying price of Aussie just common sense. beetroot to such low levels that it has resulted in the closure of the For short-term political and economic gain, our Golden Circle USA entire Golden Circle operation – sacking over 100 workers. There is Governments have encouraged the sell-off of most of Masterfoods USA now only one Aussie-owned beetroot processor remaining. our valuable companies. Now everything from Arnott’s Biscuits to Vegemite is in foreign hands. Surely this goes Edgell USA Do we want this to fail too, endangering food security and resulting against the longer-term interests of wealth creation in Dairy Farmers Japan in even more Aussie workers and farmers losing their livelihoods? our country. Cottee’s Foods UK Of course not. By paying just 30 cents more, the Windsor Farm plant at Cowra can be paid a fair and reasonable price and be able Tip Top Bread UK to stay in business… and hopefully even expand. Now that will make Those Americans are Smart! Bushells Tea UK Pictured above: Cowra beetroot us feel good – well worth 30 cents I would say. Smith’s Crisps USA farmer, Ed Fagan and kids. When Rupert Murdoch wanted to expand his media empire in the We saved the crop! DICK SMITH United States to make more money, the American Government said, Sunbeam China ‘no way – that’s against our national interest. We’re patriotic and Proudly stocked by Aussie-owned Coles, Woolworths, IGA and Independents Berri Japan only allow Americans to control influential companies’.
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