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The Market Achievements History
Limited umbrella, and the company has consistently reinforced the food value and "Australian-ness" ofVegemite. Soon after that, the song which was to secure Vegemite's place in the Australian heart forever was introduced. This was the "Happy Little Vegemites", a delightful, toe-tapping little tune which has since seen service in many advertising campaigns on radio and television. THE PRODUCT The original Vegemite concentrated yeast extract recipe devised by Dr Cyril Callister in 1923 remains vittually tmchanged. Vegemite is tich in protein and ONE OF THE WORLD ' S RICHEST KNOWN SOURCES OF VITAMIN B. minerals. 8 complex vitamins added to Vegemite are fights with the men up north! If you are one of key part of growing up in this country for nearly THE MARKET that it was time to tackle the concentrated yeast health centres across the nation were even essential in the body's use of carbohydrates. Few those who don't need Vegemite medicinally, then eve1y child. It has become a prominent ingredient In the Australian market, Vegemite* is the generic spread market, and in 1923 he hired Cyril P. Callister recommending it as an ideal food supplement for other foods can match Vegemite's contribution to thousands of invalids are asking you to deny in the Australian family diet, and is appropriately tem1 for yeast spreads. It is the one spread that is to develop an Australian yeast spread. both babies and nursing mothers. Australians of the diet. While it is true that Vegemite contains salt, yourself of it for the time being." represented by happy and well-nourished children. -
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Brien 24/08/10 9:36 PM M/C Journal, Vol. 13, No. 4 (2010) - 'waste' From Waste to Superbrand: The Uneasy Relationship between Vegemite and Its Origins http://journal.media-culture.org.au/index.php/mcjournal/article/view/245 Donna Lee Brien This article investigates the possibilities for understanding waste as a resource, with a particular focus on understanding food waste as a food resource. It considers the popular yeast spread Vegemite within this frame. The spread’s origins in waste product, and how it has achieved and sustained its status as a popular symbol of Australia despite half a century of Australian gastro-multiculturalism and a marked public resistance to other recycling and reuse of food products, have not yet been a focus of study. The process of producing Vegemite from waste would seem to align with contemporary moves towards recycling food waste, and ensuring environmental sustainability and food security, yet even during times of austerity and environmental concern this has not provided the company with a viable marketing strategy. Instead, advertising copywriting and a recurrent cycle of product memorialisation have created a superbrand through focusing on Vegemite’s nutrient and nostalgic value. John Scanlan notes that producing waste is a core feature of modern life, and what we dispose of as surplus to our requirements—whether this comprises material objects or more abstract products such as knowledge—reveals much about our society. In observing this, Scanlan asks us to consider the quite radical idea that waste is central to everything of significance to us: the “possibility that the surprising core of all we value results from (and creates even more) garbage (both the material and the metaphorical)” (9). -
Rewriting a National Cultural Food Icon: a Gastrobiography of Vegemite
Brien Rewriting a national food icon CQUniversity, Australia Donna Lee Brien Rewriting a national cultural food icon: a gastrobiography of Vegemite Abstract: In the current publishing environment, where there is an unprecedented level of reader interest in food-related texts, a wide range of subject matter is providing a rich source of opportunities for writers. In this context, the individual food product (either biological or processed) is one such area of professional and creative opportunity. Suggesting that the ‘gastrobiography’ is a form of writing that can serve the particular interests of writers as well as their readers and publishers, this article defines the term and its applications in food writing. It then presents a gastrobiography of Vegemite, utilising the form to consider the yeast spread’s history, ongoing role in Australian life, and how this has been conceptualised and written about. Also investigated is Vegemite’s place in the personal politics of eating and politics more broadly. In the process, the gastrobiographical form is revealed as one that can present Vegemite as a site of contradiction and paradox that can reveal much about the world in which it is produced and sold. Biographical note: Donna Lee Brien is Associate Professor of Creative Industries at CQUniversity, Australia (Central Queensland University). Founding Editor of dotlit: The Online Journal of Creative Writing (2000-2004) and Assistant Editor of Imago: New Writing (1999-2003), Donna is curently an Associate Editor of New Writing: International Journal for the Practice and Theory of Creative Writing (UK) and the Immediate Past President of the Australian Association of Writing Programs. -
Two Cheers for Thetried and Tested Ties W R T O Chee S R Tfo Hed Tried An
www.indoaustralianbusiness.com The Business Magazine for Indo Australian Region Nov-Dec 2004 Vol.1 Issue 6 Rs. 100/- A$ 15 TTwowr o chee cheers s foforrt he the triedtried an andd testestedtdte e i s ties NEW MEDIA Distributed by: New Media Communication Pvt. Ltd. Inssue This in partnership with AUSTRADE & WATO Chairman: R. K. Prasad Managing Editor: Satya Swaroop Director: B.K. Sinha Executive Editor: C. P. Nambiar Face-to-Face 06 Consulting Editors: Dev Varam, Prabhuu Sinha, ‘Flock to Adelaide’ Rajiv Tewari & Daljit Singh - Call to Skilled Migrants Art Director: Santosh Nawar - Hon. Mike Rann Asst. Editor: Rojita Padhy Editorial Team: Tripti Chakravorty, Shruti Sinha & R. Parameswaran (Kerala) Visualizer: Maya Vichare Sr. Manager: June Fernandes 09 Photographer: Mumbai: Bilal Khan Exclusive Kolkata: Debashish Paul Asst. Manager: Anand Kumar Sydney has a Special Charm Accountant: Sudhir Karishetty - Hon. Bob Carr Account Asst.: Vrunda Gurav Circulation: Sudip Sarkhel BRANCHES: Kolkata: 10 Anurag Sinha, Branch Manager, A-7/1, Interface Satyam Park, 2nd Lane, Near 3A Bus Stand, Thakurpukur Kolkata- 700 104 Karnataka Ready for Tel: 098300 15667, 033-24537708 a Springboard Jump Email:[email protected] - K. Shankaralinge Gowda Pune: Geeta Khaladkar, Regional Head, Sahyog Apartments 508, Narayan Peth, Patrya Maruti Chowk Pune 411 030. Telefax: 020 24454642 14 Email: [email protected] High-Spirits Thiruvananthapuram: R. Rajeev, Branch Manager, TC-17/1141, And the Wine Maker Sastha Nagar, Pangode, Thiruvananthapuram Narrates... Tel: 09847027163, 0471-2352769 - David Hickinbotham Email: [email protected] Australia Office: Bandhana Kumari Prasad, 129 Camboon Road, Noranda, Perth, W.A. 6062 Tel: 0061 892757447 26 Email: [email protected] Media International Marketing: Energy Publications: G. -
How Great Ideas Take Flight INNOVATION an EIGHT-PAGE SPECIAL REPORT
melbourne university magazine How great ideas take flight INNOVATION AN EIGHT-PAGE SPECIAL REPORT ISSUE 1, 2017 JUSTICE FOR ALL A DAY IN THE MAGISTRATES’ COURT 2 ISSUE 1, 2017 CONTENTS 3 unimelb.edu.au/3010 unimelb.edu.au/3010 STAY IN TOUCH We hope you enjoy your exclusive alumni magazine, 3010, packed with news, features and all that’s happening at the University of Melbourne. ISSUE 1, 2017 We have an extensive range of events and benefits available WE WELCOME YOUR FEEDBACK to alumni both locally and Email your comments to: internationally. [email protected] Write to us at: The Advancement Office, Go to unimelb.edu.au/3010 The University of Melbourne, Victoria 3010, Australia and stay in touch. Call us on: +61 3 8344 1751 THE ALUMNI For more exclusive content visit: RELATIONS TEAM unimelb.edu.au/3010 EDITORIAL ADVISORY GROUP WANT MORE? DR JAMES ALLAN, DIRECTOR, ALUMNI AND STAKEHOLDER RELATIONS GO ONLINE DORON BEN-MEIR, VICE-PRINCIPAL FOR ENTERPRISE Social media can connect you EOIN HAHESSY, ADVISOR COMMUNICATIONS to many of the University’s AND PUBLIC RELATIONS, ENGAGEMENT 300,000-strong alumni DR JENNIFER HENRY, BEQUESTS MANAGER (BAgr(Hons) 1990, PhD 2001) LA story community. Our alumni are PETER KRONBORG, UNIVERSITY OF A group of driven, represented on all the major MELBOURNE ALUMNI COUNCIL (MBA 1979) young graduates come channels. ASSOCIATE PROFESSOR TIMOTHY LYNCH, Go to alumni.unimelb.edu.au/ GRADUATE SCHOOL OF HUMANITIES together in a Hollywood AND SOCIAL SCIENCES alumni/connect SIMON MANN, EDITOR, THE CITIZEN, house to pursue their CENTRE FOR ADVANCING JOURNALISM movie dreams. -
72 the MARKET Vegemite Is a Truly Iconic New Zealand Brand and Its
THE MARKET “Parwill”. This was an attempted play on words: Vegemite is a truly iconic New Zealand brand “If Marmite… then Parwill” was the intended and its unique heritage is unmatched by any pun, but it didn’t sell the product. other spread or perhaps even any other brand. Walker went back to his fi rst choice of name Vegemite has always been around, it’s a part when he became convinced that the problem was of growing up happy and healthy – part of our getting consumers to try the product. He launched DNA, and consumers naturally associate it with a vigorous two year coupon redemption scheme their childhood. and gave away a jar of Vegemite with every Families have always eaten Vegemite. purchase of another product in the Fred Walker Parents want their children to like Vegemite so Company range. it can be passed on to future generations, making The campaign worked: consumers tried the Vegemite much more signifi cant than just their product, and loved it. Baby health centres across own childhood memories. Loving Vegemite the nation were even recommending it as an ideal makes you part of the bigger Australasian family food supplement for both babies and nursing – a link across generations. mothers. People of all ages continue to love Not that its enjoyment is restricted to family Vegemite today. Its unique fl avour could almost use only; in the Second World War Vegemite was be called the taste of Australia. carried by the ANZAC Diggers. Just before the outbreak of the Second World Vegemite is produced in Australia at Kraft War, Vegemite gained offi cial endorsement from Foods’ Port Melbourne manufacturing facility. -
One Good Thing After Another
EXPERTS’ GUIDE TO CANBERRA One good thing after another In association with PROMOTIONAL FEATURE WELCOME Darwin AUSTRALIA’S Cairns MOST FR EQUENT Brisbane Gold Coast Perth CANBERRA Sydney VISITOR Adelaide Melbourne ingapore Airlines is easily Australia’s most Sfrequent foreign visitor, making the trip Down Under more than 120 times a week. Indeed, Singapore Airlines has been flying to Australia since 1967. ONE GOOD THING Back then, flights stopped at Perth, en route to Sydney; now, both cities are served nonstop, four times a day. Adelaide, Brisbane, AFTER ANOTHER Melbourne, Cairns, the Gold Coast and Darwin have been added, too, With striking modernist architecture, with Canberra being the latest city to join the list. Also, Singapore bold public artworks and gracious Airlines has long connected UK travellers to Australia: for over 45 years tree-lined avenues, Canberra is from London and over 30 years from Manchester. a city of substance. This is a capital Australia is vital to the Singapore Airlines network, and attention that feels instantly familiar, but looks unlike anywhere else in Australia, or to the quality of experience on the Canberra service is no different. indeed the world. Choice and speed are the operative words: four flights depart Singapore Whatever your thoughts on planned Changi Airport each week, capitals, the concept never fails to while it operates on the intrigue. In Canberra’s case, the aim For more great information andI fastest route from the UK to was to create a beautiful, diverse and inspiration on Canberra visit:I https://firststopsingapore.comI the Australian capital. innovative administrative centre that That means adventure would belong to all Australians. -
Timeline with AS Changes (140103)
History of Aussie Innovation The history of Australian inventions spans all industries and endeavours – from revolutionary agricultural tools to remarkable medical breakthroughs. Australians have always shown their ability to improvise and innovate. Some of these great inventions were protected with a patent while other innovators chose not to pursue patent protection. 1904 • First Australian patent granted – Westinghouse brakes 1906 • Kiwi boot polish manufactured by William Ramsay and Hamilton McKellan, Melbourne. • Sundercut stump jump disc plough, invented by James Garde, released by Sunshine Harvester works, Victoria. 1910 • Spun concrete pipes manufactured by Walter Hume, Adelaide. 1913 • Automatic Totalisator (the ‘Tote’) invented by George Julius, installed at Ellerslie Racetrack, New Zealand. 1914 • Taylor header harvester exhibited by Headlie Taylor at Henty, New South Wales. 1915 • Periscope rifle invented by Lance-Corporal W. C. Beech at Gallipoli. 1916 • Spring tine drill cultivator, seed drill plough which sowed, fertilised and harrowed simultaneously, built by Raimond Squire, Quirindi, New South Wales. 1918 • Anthrax vaccine revealed by John McGarvie Smith, Sydney. 1919 • Rotary hoe demonstrated by Cliff Howard, Gilgandra, New South Wales. 1922 • Vegemite invented by Cyril Callister for Fred Walker Co., Melbourne. 1923 • Crankless engines, built by A. G. M. Michell's Crankless Engines Ltd, demonstrated in cars in Melbourne. 1925 • Transceiver, single unit for receiving and transmitting radio signals, used with pedal generators for the Flying Doctor Service, invented by Alf Traeger, Adelaide. 1926 • Heart pacemaker successfully used on a baby by Dr Mark Lidwill, at Crown Street Women's Hospital, Sydney. 1930 • Improved tiger snake antivenene produced by Doctors Kellaway and Morgan, Melbourne. -
Abbey's Bookshop New Releases October 2012
ABBEY'S BOOKSHOP NEW RELEASES OCTOBER 2012 100 Stories from the Australian National Australian National Pb $39.95 ABBEY'S CHOICE Maritime Museum Maritime Museum Joseph Anton: A Memoir $35.00 Salman Rushdie Tp $27.95 The Great Race: The Race Between the David Hill Tp $34.95 The Charisma of Adolf Hitler $29.95 Laurence Rees Pb $25.95 English and the French to Complete the… The Swerve: How the Renaissance Began The Lost Battlefield of Kokoda Brian Freeman Tp $32.99 Stephen Greenblatt Pb $15.95 $19.95 A History of the World Andrew Marr Tp $32.99 Summer Lies $29.99 Bernhard Schlink Tp $27.00 Julie Horne & Geoffrey Sydney: The Making of a Public University Hb $39.99 Francis Birtles: The Stirring Story of Sherington Warren Brown Tp $31.50 Australia's Most Unusual Adventurer $35.00 The Words That Made Australia: How a Robert Manne & Chris Tp $29.99 Nation Came to Know Itself Feik AUSTRALIAN FICTION Mary Boleyn: 'The Great and Infamous Alison Weir Pb $19.95 Great Western Highway: A Love Story Anthony Macris Tp $29.95 Whore' Las Vegas for Vegans A S Patric Tp $29.95 Soldaten: On Fighting, Killing, and Dying - Sonke Neitzel & Harald Tp $35.00 Lost Voices Christopher Koch Tp $32.99 the Secret WWII Transcripts of German... Welzer After Love Subhash Jaireth Tp $29.95 Speechless: A Year in My Father's Business James Button Tp $32.99 Lola Bensky Lily Brett Tp $29.99 One Bloody Thing After Another: The World's Jacob Field Hb $19.95 The Laughing Clowns William McInnes Tp $32.99 Gruesome History Questions of Travel Michelle de Kretser Hb $39.99 Don't Go -
Peterson Family History 2 1890-1931
Peterson Family History 2 1890-1931 A draft of a work in progress Richard Peterson 31 December 2012 2 April 1890. ‘I hereby give notice that, Clark Christian William Petersen died in Denmark, on 11 th February 1890, at the age of 58. Mary Petersen, nee Delaney. (Betty May Jackman, Bendigo Advertiser Personal Notices. 1854-1880. 1992. From Noelene Wild, letter to RP, 14 May 2005, 1 October 1868). Not relevant? c1890. Grandma Goodman was married to George Goodman (bald, one strand of hair! Perhaps he is the one whose photo I have on my wall?). His father, Jacob Goodman (our great great grandfather), was Jewish, from [the province of] Breslau (German) and, now Polish: Wroclaw), southwest Poland, but then in Prussia (Germany). Her mother was from Dolgelly (Dolgellau, North Wales).1 Their children were Essie, Ruby, Jack, Gwen, William, Vern, Madge, Jean (all eight born in 14 years) and Winn. (Joan Waddington. Probable photo, held).2 Wrocła (Polish: Wrocław , pronounced: Vrots-waf; German: Breslau and its English name until 1945, and Czech: Vratislav), the largest city in the Dolnośląskie (Lower Silesian) Voivodeship in Poland, and also a historic capital of Silesia. 1 My earliest black notebook, back page. 2 For the great aunts, refer also: 28 March 1956. 1 Wrocła. 1891. Essie Violet Goodman born 4 (2?) February. Married James Wilfred Connor, 16 October 1920. He was four when his mother died. He had sister Annie (ten children) and brother Bill four children). Essie and James’ had a daughter Joan and a son Bob. Bob and his wife Margaret had a daughter Elizabeth (two girls and a boy) and two sons: Peter (girl and boy) and John (girl and boy). -
The Market Achievements History
In 1925 Walker travelled to the USA to meet PROMOTION J. L. Kraft, and obtained the Australian rights Kraft is a major television advertiser for Kraft processed cheese. In I 926 the Kraft and also uses print and outdoor Walker Cheese Company Pty Ltd, the parent advertising quite regularly. It seeks company of Kraft Foods Limited, was formed to isolate a real point of difference in Melbourne and the first blue packets of or insight into each product to give processed Kraft Cheddar Cheese came off the consumers a valid reason to choose production line. The cheese was a success Kraft. because it did not need refrigeration at a time Its massive portfolio of brands when fridges were rare. It was a good has given rise to many adve1tising alternative to meat, which was expensive, classics such as the Happy Little especially during the Depression years. Vegemites song and the line "coffee, In the early days the Kraft Walker Cheese tea or Bonox". Company bought Kraft Cheese Spread campaigns cheese from cheese revolve around "Any excuse'll do" and factories and Kraft Peanut Butter's campaign is built THE MARKET Kraft Australia has provided processed it. But on a preference for the best with "Never There are Kraft products on the market countless recipes, cookbooks and these factories oily. Never dry". for all members of the family and a advice direct from the Kraft Kitchens. couldn't supply ! The Philadelphia Heaven series of variety of meal and snack occasions. A new Philadelphia cookbook enough high quality adve1tisements which first went to air in Generations of Australians have grown encourages the increasing use of cheese. -
THE MARKET Vegemite Is a Truly Iconic Australian Brand and Its
THE MARKET “Parwill”. This was an attempted play on words: “If Vegemite is a truly iconic Australian brand and its Marmite… then Parwill” was the intended pun, but unique heritage is unmatched by any other spread it didn’t sell the product. or perhaps even any other Australian brand. Walker went back to his first choice of name Vegemite has always been around, it’s a part of when he became convinced that the problem was growing up happy and healthy in Australia – part getting consumers to try the product. He launched of our DNA, and consumers naturally associate it a vigorous two year coupon redemption scheme with their childhood. and gave away a jar of Vegemite with every Families have always eaten Vegemite. Parents purchase of another product in the Fred Walker want their children to like Vegemite so it can be Company range. passed on to future generations, making Vegemite The campaign worked: consumers tried the much more significant than just their own childhood product, and loved it. Baby health centres across memories. Loving Vegemite makes you part of the the nation were even recommending it as an ideal bigger Australian family – a link across generations. food supplement for both babies and nursing Not that its enjoyment is restricted to family use mothers. Australians of all ages continue to love only; in the Second World War Vegemite was in Vegemite today. Its unique flavour could almost be the trenches alongside the Diggers. called the taste of Australia. Vegemite is produced in Australia at Kraft Just before the outbreak of the Second World Foods’ Port Melbourne manufacturing facility.