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Circulation Data October 1, 2001– September 30, 2002 LIGHT METAL AGE 517 Jacoby Street, Suite A San Rafael, California 94901-5343 415 457-3868 FAX 415 457-3871 Audit Period AUDIT REPORT FOR THE TWELVE MONTH PERIOD ENDING SEPTEMBER 30, 2002 Publication Publishing Company LIGHT METAL AGE Fellom Publishing Company Established 1943 170 South Spruce Avenue, Suite 120 South San Francisco, CA 94080 (650) 588 -8832 PHONE (650) 588 -0901 FAX [email protected] Circulation Data FIELD SERVED/DEFINITION OF RECIPIENT QUALIFICATION LIGHT METAL AGE is published bi-monthly, serving worldwide primary and semi-fabrication metal plants that produce or semi-fabricate, process or manufacture the light metals aluminum, magnesium, titanium, beryllium, their alloys, and other non-ferrous metals. AVERAGE BI-MONTHLY CIRCULATION: October 1, 2001 – September 30, 2002 QUALIFIED CIRCULATION Non-Paid Paid Total Individual Subscriptions 1,349 1,173 2,522 Association/Group/Directory 2,501 - 2,501 TOTAL QUALIFIED CIRCULATION 3,850 1,173 5,023 NON-QUALIFIED CIRCULATION Non-Paid Paid Total Other 894 - 894 TOTAL NON-QUALIFIED CIRCULATION - - 894 TOTAL PRINTED - - 5,917 QUALIFIED CIRCULATION BY ISSUE ISSUE Total ISSUE Total October 2001 5,053 April 2002 5,028 December 2001 5,011 June 2002 5,010 February 2002 5,036 August 2002 5,000 6 month average 5,033 6 month average 5,012 12 month average 5,023 Please see the following pages for Geographical Distribution, Summary of the Readership Survey, Audit of Internal Records, Explanation, and Affidavit. Downloaded from www.verifiedaudit.com Copyright © 2002 Verified Audit Circulation October 1, 2001– September 30, 2002 LIGHT METAL AGE Based on August 2002 Issue Total Qualified Circulation: 5,000 Circulation Breakdown GEOGRAPHICAL DISTRIBUTION REGION Total Percent REGION Total Percent Maine 5 Kentucky 91 New Hampshire 15 Tennessee 93 Vermont 8 Alabama 80 Massachusetts 78 Mississippi 33 Rhode Island 12 E. S. Central 297 5.9% Connecticut 78 Arkansas 41 New England 199 4.0% Louisiana 20 New York 142 Oklahoma 13 New Jersey 148 Texas 142 Pennsylvania 336 W. S. Central 216 4.3% Mid Atlantic 626 12.5% Montana 5 Delaware 0 Idaho 8 Maryland 38 Wyoming 1 D.C. 6 Colorado 22 Virginia 63 New Mexico 2 West Virginia 15 Arizona 38 North Carolina 89 Utah 26 South Carolina 41 Nevada 10 Georgia 102 Mountain 112 2.2% Florida 104 Alaska 2 S. Atlantic 458 9.2% Washington 102 Ohio 391 Oregon 47 Indiana 146 California 376 Illinois 227 Hawaii 0 Michigan 267 Pacific 527 13.0% Wisconsin 66 U.S. Total 3,694 73.9% E. N. Central 1,097 21.9% U.S. Territory 7 Minnesota 30 Canada 257 Iowa 41 Foreign 1042 Missouri 66 North Dakota 0 Outside U.S. Total 1,306 26.1% South Dakota 6 Nebraska 4 Kansas 15 W. N. Central 162 3.2% Total 5,000 100.0% Downloaded from www.verifiedaudit.com Copyright © 2002 Verified Audit Circulation October 1, 2001– September 30, 2002 LIGHT METAL AGE SUMMARY OF THE LIGHT METAL AGE READERSHIP SURVEY Circulation Breakdown Methodology Verified Audit Circulation conducted a Verification of Distribution and Readership Survey for LIGHT METAL AGE in November 2002. The study consisted of questionnaires mailed to an “Nth Number Select” sample of 505 names selected from the entire August 2002 circulation list. The questionnaire consisted of 9 questions, seven of which are summarized below. The information contained in this report summarizes the 99 valid responses to the survey. No incentive or other form of inducement was offered for participating in the survey. Please refer to the survey report for additional information. Accuracy of Circulation List 7 questionnaires (1.4% of the 505 mailed) were returned by the U.S. Postal Service as non-deliverable, resulting in an Accuracy of Circulation List of 98.6%. Reason for Non-Delivery Questionnaires Addressee Unknown 1 Return for better address 2 Return to sender 3 Unable to forward 1 Total 7 Receivership “Do you regularly receive LIGHT 94.9% (94) of the 99 respondents answered this question. METAL AGE?” 91.9% of all respondents stated they regularly receive the Light Metal Age. Wish to Continue Receiving “Do you wish to continue receiving 94.9% (94) of the 99 respondents answered this question. the LIGHT METAL AGE?” 91.9% of all respondents stated they wish to continue receiving the Light Metal Age. Number of Issues Read “How many issues out of six do you 94.9% (94) of the 99 respondents answered this question. usually read?” 76.6% of the respondents to this question stated they usually read six issues out of six of Light Metal Age. Number of Issues Read Persons Percent 1 Issue 2 2.1% 2 Issues 2 2.1% 3 Issues 3 3.2% 4 Issues 9 9.6% 5 Issues 6 6.4% 6 Issues 72 76.6% Total 94 100.0% Advertising Content “Do you read the advertisements in 94.9% (94) of the 99 respondents answered this question Light Metal Age?” 93.6% of the respondents stated they read the advertising content of Light Metal Age. Additional Readers “In addition to yourself, how many 94.9% (94) of the 99 respondents answered this question persons read your copy of 94.9% of the respondents pass along their copy of the publication. Average readers per copy: 3.27 persons. Light Metal Age? Downloaded from www.verifiedaudit.com Copyright © 2002 Verified Audit Circulation October 1, 2001– September 30, 2002 LIGHT METAL AGE Based on August 2002 Issue Total Qualified Circulation: 5,000 Circulation Breakdown Readership Survey (Continued) Business/Occupational Classification “The publisher has you classified 90.9% (90) of the 99 respondents stated they were correctly classified. in the following business/industry. Is this classification correct?” (Percentages below based on publisher’s classification in June 2002 mailing list) Business/Occupational Classification (June 2002 Issue) Percent Light metal and non-ferrous metal rolling mills (sheet, plate, and 10.6% foil) Light metal and non-ferrous metal extrusion plants (horizontal 20.2% extrusions) Producers and refiners of primary or secondary aluminum, 19.0% magnesium, titanium, beryllium, or light metal alloys (ingot, billet, powder) Light metal rod, bar, wire mills, cable plants (ACSR all-cable, 3.0% insulated and covered cable), and tub plants welded tubing), Light metal foundries (die casting, sand, permanent mold), 16.4% forging plants. Research and technical institutions, industrial societies, 8.9% government agencies, libraries, and professors. Processors, roll coaters, anodizer, fabricators, manufacturers, 20.1% missiles, aircraft, automotive suppliers, chemicals and all others. Miscellaneous 1.8% Total 100.0% Editorial Content “Which of the editorial sections of 94.9% (94) of the 99 respondents answered this question. Light Metal Age do you read?” Editorial Sections Read Every Issue Occasionally Never Patent 41.0% 50.6% 8.4% Abstract 43.4% 49.4% 7.2% New Products 81.5% 18.5% 0.0% Plants and Personalities 65.9% 31.8% 2.3% Conference Calendar 30.0% 55.0% 15.0% AUDIT OF INTERNAL RECORDS Verified conducted an audit of printing and distribution records to substantiate data submitted by the client publication. This examination followed guidelines prepared in conformity with generally accepted circulation auditing procedures, involving records covering all distribution methods utilized for qualified circulation during the period covered by this report. Standard methods of sample selection were used to verify individual subscriptions, payment for single copy sales, and business/industry classifications. Business/industry classifications were found to be accurate within ± 10.0%. The results of the audit warrant the issuance of this report as an accurate statement of the qualified circulation for the client publication. EXPLANATION Publisher is not required to submit data for all paragraphs/tables. AFFIDAVIT Verified Audit Circulation swears to the best of its knowledge, all data contained in this report are accurate. April 08, 2003 Downloaded from www.verifiedaudit.com Copyright © 2002 Verified Audit Circulation.
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