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ABC(Disney-ABC Television Group) 미국 정보통신(ICT) ․ 방송 사업자 보고서 Ver. 2015. 01. 13 ABC(Disney-ABC Television Group) 미국 3대 지상파 방송사 f 회사 프로필 ABC는 미국 3대 주요 지상파 방송 사업자로 현재 ABC 방송 상장여부 모기업 상장 사업부문은 Walt Disney의 산하에 있음 설립시기 1948년 - ABC는 1960년대 젊은 시청자들을 위한 프로그램과 스포츠 주요 인사 CEO Anne Sweeney 중계 부문에서 두각을 나타내며 성장하기 시장함 사업 분야 방송 서비스 77 West 66th Street - 1996 , Walt Disney TV 10 주소 년 가 방송국 개와 라디오 방송국 New York NY10023 21개, ESPN 지분 80%를 보유한 ABC를 인수함 전화 (1) 212-456-7980 매출 203억 5,600만 달러(‘13) - 한편, ABC는 2006년 Citadel Broadcasting에 라디오 사업 EBITDA 68억 1,800만 달러(‘13) 부문을 매각하면서 TV 방송 부문에 집중함 직원 수 175,000명(‘13) ABC 2013 9 , 內 293 TV 홈페이지 http://abc.go.com/ 는 년 월 말 기준 미국 개의 로컬 방송사와 제휴관계를 체결, 미국 가구의 99% 도달률을 확보 회사 연혁 - ABC의 주요 프로그램 및 뉴스로는 NightLine, Dancing with 2013.05 ABC 애플리케이션 출시 the Stars, Good Morning America, Lost, Grey's Anatomy 등이 있음 2012 Univision과 파트너십 체결 2006 라디오 부문 매각 ABC의 2012년 매출은 전년 대비 3.9% 상승한 194억 3,600만 1996 Walt Disney에 매각 달러를 기록하였으며, EBITDA는 전년 대비 7.7% 상승한 1986 Capital Cities 와 합병 66억 1,900만 달러를 기록함 United Paramount 1953 Theater와 합병 - ABC의 매출 상승 원인으로는 계열사로부터 확보한 수수료 1948 방송 서비스 개시 수입 및 광고 수입의 증가임 사업별 매출 구조(2013) 재무 현황 (단위: 백만 달러) 구분 2011 2012 2013 매출 18,714 19,436 20,356 EBITDA 6,146 6,619 6,818 * 매년 9월 회계연도 마감 출처: Disney ABC Television Group 1 본 보고서의 무단전재 및 복사를 금하며, 가공·인용 시에는 반드시 “정보통신산업진흥원, 정보통신방송해외정보(CONEX)"임을 밝혀야합니다 미국 정보통신(ICT) ․ 방송 사업자 보고서 Ver. 2015. 01. 13 비전 및 전략 비전 ABC는 창조적이고 양질의 방송 콘텐츠를 제작함으로써 시청자들에게 늘 새로운 방송 서비스를 체험할 수 있도록 하는 것을 주요 경영 철학으로 삼고 있음 전략 ABC는 Disney Group의 테마파크 및 리조트 사업부문이나 영화제작, 상품화 제품 사업부문 등과의 긴밀한 전략적 연계를 통해 그룹 전체 매출 확대에 기여하고자 함 조직 현황 조직도 Disney ABC Television Group의 조직 구조 출처: Disney ABC Television Group 2 본 보고서의 무단전재 및 복사를 금하며, 가공·인용 시에는 반드시 “정보통신산업진흥원, 정보통신방송해외정보(CONEX)"임을 밝혀야합니다 미국 정보통신(ICT) ․ 방송 사업자 보고서 Ver. 2015. 01. 13 주요 인사 프로필 Disney ABC Television Group의 사장 약력 성명 Ben Sherwood Disney ABC Television Group CEO 겸 Disney 직급 Media Networks 공동 회장 1989 Oxford University 학력 1986 Harvard College 학사 1981 Harvard-Westlake School 학사 2014.03~현재 Disney ABC Television Group 대표 2010~2014.03 ABC News 사장 주요 경력 2004.04~2010 ABC Good Morning America 총괄 프로듀서 1989~1993 ABC News Prime Time 프로듀서 출처: Disney ABC Television Group 3 본 보고서의 무단전재 및 복사를 금하며, 가공·인용 시에는 반드시 “정보통신산업진흥원, 정보통신방송해외정보(CONEX)"임을 밝혀야합니다 미국 정보통신(ICT) ․ 방송 사업자 보고서 Ver. 2015. 01. 13 사업 현황 ABC 주요 서비스 구분 구분 서비스 - 지상파 방송 서비스 TV - 10개 지역에서 10개 방송국 운영 출처: Disney ABC Television Group TV ABC는 미국 內 10개 방송국을 보유하고 있으며, 2011년 기준 미국 전체 TV 시청 가구 중 ABC가 차지하는 비중은 24%임 - 각 ABC 직할국은 지역 방송 프로그램, ABC Television Network 프로그램, 신디케이션 프로그램 등을 제공하는 채널, HD 채널, 일기예보 채널 등 3개 디지털 방송 채널을 보유하고 있음 - 2009년 4월부터 정식 서비스에 나선 ABC HD 채널 ‘Live Well HD Network’는 라이프스타일, 인테리어 디자인, 건강, 요리, 야외 활동 등에 관한 HD 방송 프로그램을 방영하고 있음 ․ABC는 2011년에 드라마 Supernanny 방영을 중단하였으며, 2012년에는 자사의 대표 드라마 프로그램인 All My Children과 One Life to Live 방영을 중단한 바 있음 - ABC News, ABC Daytime, ABC Family, ABC Entertainment Group 등의 사업부에서는 뉴스, 드라마, 엔터테인먼트 쇼, 가족용 영화 및 드라마 등의 콘텐츠 제작 기획 및 프로그램 편성 등의 업무를 수행하고 있으며, 제작된 방송 콘텐츠는 지상파 TV 방송 네트워크는 물론 라디오나 인터넷을 통해서도 제공되고 있음 - Disney-ABC Domestic Television은 모바일 TV, IPTV, 케이블 등의 방송 사업자들에게 자체 프로그램을 제공함 - DMD(Disney Media Distribution)은 세계 240개 지역의 1,300개 파트너 사업자에게 자체 프로그램을 제공함 - 2013년 5월 14일, ABC는 온라인 비디오 스트리밍 서비스를 지원하는 애플리케이션 ‘Watch ABC’를 출시함 ․ABC의 온라인 비디오 스트리밍 서비스는 New York City와 Philadelphia에서 제공되고 있으며, 2013년 하반기부터 다른 미국 시장으로 확대 중 4 본 보고서의 무단전재 및 복사를 금하며, 가공·인용 시에는 반드시 “정보통신산업진흥원, 정보통신방송해외정보(CONEX)"임을 밝혀야합니다 미국 정보통신(ICT) ․ 방송 사업자 보고서 Ver. 2015. 01. 13 시청률 현황 ABC는 2013년 미국 주요 채널 일일 시청 점유율 순위에서 CBS에 이어 5.9%의 시청 점유율로 2위를 기록함 - 동사의 프라임 시간대의 시청 점유율 또한 6.1%를 기록하여 2위를 차지함 2013년 기준, 미국의 Top 10 프로그램 중 ABC 프로그램은 2개가 포함됨 - 순위에 포함된 ABC 프로그램은 1위인 Academy Awards와 6위인 New Year’s Rockin Eve로 각각 28.1%, 25.5%를 차지함 - 매년 ABC의 Academy Awards, Oscar's Red Carpet, Dancing with the Stars 등은 상위 프로그램에 포진하고 있음 미국 TOP 10 프로그램 현황(2013) 순위 채널 프로그램 장르 시청률 1 ABC 85th Academy Awards 이벤트 28.1% 2 CBS 53rd Annual Grammy Awards 이벤트 24.0% 3 CBS The Big Bang Theory 시트콤 22.8% 4 CBS NCIS 시리즈 21.2% 5 NBC Macys Thanksgiving Parade 이벤트 29.4% 6 ABC New Year’s Rockin Eve 이벤트 25.5% 7 CBS Elementary 시리즈 22.9% 8 NBC Sound of Music Live 버라이어티 18.3% 9 AMC Tha Walking Dead 시리즈 15.8% 10 CBS NCIS: Los Angeles 시리즈 17.0% 출처: EurodataTV Worldwide 단말 및 장비 파트너 ABC는 방송 사업 부문에서 ABC Familly, ESPN, SOAP, Live Well, Univision 등의 사업자들과 협력하고 있음 - ABC의 모회사 Walt Disney는 ESPN 등의 채널을 보유하고 있으며, ABC는 해당 채널들을 이용함 - ABC는 2012년에 미국 內 스페인어를 사용하는 시청자를 확보하기 위해 스페인어 방송 사업자 Univision과 파트너십을 채결했으며, 2013년 10월에는 새로운 스페인어 방송 채널 Fusion을 개시 5 본 보고서의 무단전재 및 복사를 금하며, 가공·인용 시에는 반드시 “정보통신산업진흥원, 정보통신방송해외정보(CONEX)"임을 밝혀야합니다 미국 정보통신(ICT) ․ 방송 사업자 보고서 Ver. 2015. 01. 13 진출 가능 영역 미국 방송 시장은 이미 방송 및 미디어 부문 대기업들이 선점하고 있으며, 이에 국내 사업자의 해당 시장 진출 전망은 부정적으로 평가됨 - 이미 글로벌 최대 규모의 방송 사업자들이 미국을 기반으로 사업 영역을 확대시키고 있으며, 콘텐츠, 플랫폼 등을 포함한 해당 사업자들의 방송 서비스 경쟁력은 매우 높은 것으로 평가됨 - 한국인들과 중국인들이 많이 거주하는 洲를 기반으로 한 미국 방송 사업자들은 소비자 만족 향상을 한국 방송 콘텐츠를 더욱 많이 확보할 것으로 전망되며, 이에 국내 방송 콘텐츠의 수요가 점진적인 증가세를 기록할 것으로 전망됨 - 한편, 삼성전자와 LG전자는 TV 및 스마트 TV에서 높은 경쟁력을 보유하고 있으며, 상기 사업자들의 스마트 TV가 미국 시장에서 높은 인기를 누리고 있음 ․삼성전자와 LG전자는 향후에도 新 기술을 응용한 스마트 TV와 고해상도 TV를 출시할 예정이며, 이에 해당 시장의 지배적 위치는 유지될 것으로 전망됨 재무 현황 기업 재무 현황 ABC의 재무현황 (단위: 백만 달러) 구분 2011 2012 2013 매출 18,714 19,436 20,356 EBITDA 6,146 6,619 6,818 * 매년 9월 회계연도 마감 출처: Disney ABC Television Group ABC의 2012년 매출은 전년 대비 3.9% 상승한 194억 3,600만 달러를 기록하였으며, EBITDA는 전년 대비 7.7% 상승한 66억 1,900만 달러를 기록함 - ABC의 매출 상승 원인으로는 계열사로부터 확보한 수수료 수입 및 광고 수입의 증가임 사업 부문별 매출 현황 2013년 기준 ABC의 수수료 수입액은 100억 1,800만 달러, 광고는 79억 2,300만 달러, 기타는 24억 1,500만 달러로 집계됨 - 수수료 수입액은 ABC 전체 매출 중 절반에 가까운 49%를 차지 6 본 보고서의 무단전재 및 복사를 금하며, 가공·인용 시에는 반드시 “정보통신산업진흥원, 정보통신방송해외정보(CONEX)"임을 밝혀야합니다 미국 정보통신(ICT) ․ 방송 사업자 보고서 Ver. 2015. 01. 13 ABC 사업부문별 매출(2013) 출처: ABC SWOT 분석 ABC의 SWOT 분석표 강점(Strengths) 약점(Weaknesses) Ÿ 높은 시장 인지도 Ÿ 드라마 및 리얼리티 프로그램 제작 Ÿ 타 주요 방송 사업자에 비해 경쟁력 노하우 있는 방송 콘텐츠 부재 Ÿ Walt Disney의 자회사로 파트너 채널 다수 보유 기회(Opportunities) 위기(Threats) Ÿ 경기 회복에 따른 광고 매출 확대 Ÿ 시청자 점유율 하락 Ÿ 모바일 TV 시장의 활성화 Ÿ 방송 시장의 경쟁 심화 7 본 보고서의 무단전재 및 복사를 금하며, 가공·인용 시에는 반드시 “정보통신산업진흥원, 정보통신방송해외정보(CONEX)"임을 밝혀야합니다 .
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