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Sewing Machines and Sergers Welcome To Janome Institute 2011- Your Education Connection September 3 7, at The Marriott World Center Resort In Orlando i Expand Your Horizons j How about some good news, for a change? The economic recovery has been a mixed bag for the sewing industry. Customers are buying... but they’re also holding onto their purse strings a little more tightly. They’re taking longer to make that big machine purchase. But, we’ve clearly seen, when they’re excited about a machine, they will gladly make the purchase. And that’s good news. Because at Janome Institute 2011 we’re going to unveil a machine that will cause your customers to be very excited. This top-of-the-line machine is going to redefine Janome sewing the way we did with the MC8000, MC10000, and MC11000. And it’s going to cause quite a stir among your customers. Believe me, people you’ve never seen before are going to stop by your store just to see it in person. You better have your demo ready, because you’ll be doing it a lot. (It wouldn’t be a bad idea, either, to order some extra cash register tape.) On Opening Night, Saturday, September 3rd, this machine will be revealed for the first time ever to attendees of Janome Institute 2011 in Orlando. You’re going to want to be one of them. Because starting the next day, you’ll get to try out the new machine and get the sales training and product knowledge you need to become a certified dealer. You’ll be able to start selling it less than a month after you return home. This is important, because immediately after our Opening Night launch in Orlando, we’ll be unveiling the machine to the world via a pre-registered, web-based presentation. Customers will be waiting for you when you get home. Because of the intense interest from dealers and distributors from around the world, Janome is designating this event as an International Institute. You’ll be rubbing shoulders with more than a thousand Janome dealers from 30 different countries. It’s going to be a rare chance to hear from and mingle with attendees from Europe, Asia, CIS America and Oceania. While the new machine will be the highlight of Institute 2011, it will be just the tip of the iceberg as far as education. You’ll be able to choose from over 50 classes on everything from the latest software to machine maintenance to selling machines in pairs. Look through the complete class schedule in the following pages. For those of you who were with us when we were here in 2009, you know the resort where we’ll be staying is really a destination in itself. As the world’s largest Marriott facility, it sits on 200 acres of lush, natural landscaping, including a championship golf course and a full-service spa. It has its own tropical lagoon formed by an amazing complex of six pools, waterfalls, water slides and whirlpools. All this... and only two miles from Disney World. The rooms are spacious and comfortable, but with so much to do, you won’t want to spend too much time there. We’ve structured the schedule so you’ll finish most days by 5:00, giving you time to enjoy the nearby attractions should you choose to do so. And wind down a little from all the excitement. Don’t miss out on immediate sales when we introduce this amazing new machine. Join us at Janome Institute 2011, September 3rd through the 7th in Orlando, Florida. Expand Your Horizons! Sincerely, Randy Thomas, Senior VP, Janome America 2 What’s happening at Institute? Opening Night Ceremonies & Global Unveiling Of The New Flagship Machine Saturday, September 3rd 6:00pm – 8:00pm in Cypress Ballroom One Sponsored by: Wilcom Welcome Reception Join us opening night as we kick off Janome Institute 2011 with the unveiling of the new top-of-the-line model. While Saturday, September 3rd customers around the world are waiting for the first details 8:00 pm – 10:00 pm in the Exhibit Hall, of the new machine, you will see it revealed and learn about its amazing capabilities. You’ll hear Janome executives from Crystal Ballroom Europe, Australia, Britain, and Japan explain the development Sponsored by: Wilcom process for the new machine and what it will mean for Janome dealers going forward. Be the first to learn about new Grab a friend and parade with us down the grand hallway from the opening night presentation to the accessories and the myriad of new sales opportunities made opening of the 2011 Janome Institute Exhibit Hall possible by this breakthrough machine. in the Crystal Ballroom. Dignitaries from Janome Tokyo will cut the ribbon to officially open the It’s a full evening of ideas and inspiration as you meet Hall and welcome you into the Reception. Janome representatives from around the world. Opening Sponsored this year by Wilcom, this popular event night will kick off Expanding Your Horizons 2011 with a is your chance to get a first look at vendor booths truly global event. and the new flagship model up close. Take this chance to reconnect with old friends and make new ones from around the world, all while enjoying delicious hors d’oeuvres and beverages. 3 dream Exhibit Hall The Institute 2011 Exhibit Hall is where create you’ll discover the latest and greatest merchandise and sales solutions for your store. Our vendors are coming with their best products and their best deals. The Hall’s grand reveal happens Opening Night, Morning Coffee/Tea Saturday, Sept. 3rd, immediately following & Afternoon Lunch our Opening Ceremony. This year, we’ve in the Exhibit Hall condensed the Exhibit Hall’s hours in order to welcome more vendors and amplify your Morning Coffee/Tea: opportunities to shop and buy. Sunday, Sept. 4th - Wednesday, Sept. 7th 8:00am-9:00am daily Saturday, September 3rd: Lunch: Opening Reception: 8:00pm - 10:00pm Sunday, Sept. 4th & Monday, Sept. 5th Noon - 2:00pm Closing Night Sunday, September 4th: Farewell Dinner 8:00am - 7:00pm This year, your Institute registration includes & Reception coffee and tea each morning and two Monday, September 5th: gourmet lunches. Both will be held in the 8:00am - 2:00pm Exhibit Hall, so you can visit vendor booths Wednesday, September 7th and discover the latest and greatest products for your store, chat with your new and old 7:00pm – 11:00pm in the friends, even try your hand at a Snipped ‘n’ Cypress Ballroom One Ripped Challenge station. Sponsored by: Wilcom You’ve learned all you need to know about the new top-of-the-line machine, you’ve attended some great classes, and you’ve made new friends from around the world — all of them Expanding Your Horizons. Now it’s time to party! Join us, along with sponsoring company Wilcom, for cocktails, a gourmet dinner, closing presentations, a brief “thank you” from all of us at Janome, and then dancing ‘til dawn, or at least until it’s 11pm. inspire It’s a great way to unwind, catch up with other dealers, Janome staff and the week’s talented instructors; and say “so long ‘til next time.” 4 5 • Contests The 2011 Snipped ‘n’ Ripped Challenge Red Carpet Walk of Fame Strap on that creative thinking cap as soon as you arrive in Orlando at Janome Institute 2011. On opening night, you will be able to sign up for our new Snipped ‘N’ Ripped Challenge. You can enter solo or gather a team of up to three people. You and/or your team will have access Pack your best Janome-ized projects for the trip to a complete sewing/serging station and can pick from three different “Ingredient Packages,” to Orlando! This year, we will have an official Red which will contain all the fabric, notions and supplies needed to assemble your unique Snipped Carpet rolled out at our Opening Ceremonies. Come ‘n’ Ripped creation within a 1½ hour deadline. dressed to the nines and ready to strut your stuff down the Carpet as the music plays, the crowd roars, Let your imagine go wild.... snip and rip and roar with laughter. It will be a great way to experi the cameras flash and our emcee highlights your ment with the machines and accessories, and brainstorm on ideas and solutions with your sew project’s amazing details and design. ing pals. It’s fun, it’s fast and there will be great prizes awarded across a number of categories during the Institute Closing Ceremony. Projects can be your own or from your customers. Winners will be announced and prizes awarded during Sign up in the Exhibit Hall at the Snipped ‘n’ Ripped Challenge Booth. The Challenge will be the Institute Closing Ceremony in two categories: open Sunday the 4th, Monday the 5th and Tuesday the 6th from 9:30am 11am, 12:30pm Wearable and Non-wearable. 2pm, and 3pm 4:30pm each day. There will be six “stations” open per time slot, each with six or more assorted sewing machines and sergers. Sign up early to ensure availability. Come to the Opening Ceremonies on Saturday the 3rd prepared to stroll down the Red Carpet either • The person or team will choose from one of three ingredient packages. wearing or otherwise displaying your or your • The person or team must use part/all of each ingredient in package. customer’s best project. • The person or team has unlimited access to Ingredient Package “pantry.” • The project must be fully completed within 1½ hour time period.
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