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ROYAL TALENS front cover V4_ADS 17/08/2018 15:13 Page 1 £3.50 ISSUE 134 SEPTEMBER 2018 CraftBusinesswww.craftbusiness.com The leading trade title for the craft industry Behind The Nib Ink can be used on different surfaces such as: Plastic - Ceramic - Stone - Metal - Rubber - Wood INTERVIEW STITCHING AWARDS Savile Row An artist’s Get Craft BUSINESS to Sewing quilting ready to AWARDS 2019 Bee life nominate P34 P31 P3 2 NEWS Massive honour as Turner Welcome enters Hall of Fame z UK crochet extraordinaire Pauline Turner has z Mark Hayhurst z @craftbiz been awarded a great honour. z [email protected] The educator, designer, author and well- known industry professional has been inducted z Everyone loves a party and here at Aceville Publications we into the Crochet Guild of America Jean have been celebrating a great milestone. Leinhauser Hall of Fame, the first person in the It gives me great pleasure to wish our sister title Crafts UK to be given this honour and the first non- Beautiful a happy 25th anniversary! American resident. Britain’s market leading craft title first hit the shelves way Pauline was also made a Life Member of the back in 1993 and has gone from strength to strength. And I am Crochet Guild of America – only the third person sure that all of you in the industry would like like to pass on your to receive this honour in 24 years. congratulations and wish them another successful 25 years. Pauline received the honour on July 28 at And talking of celebrations, if you look to your right, you will Chain Link, the annual conference of the Crochet see we are launching the Craft Business Awards 2019. It’s time to Guild of America, held at the Sheraton Airport mobilise and get your nominations in and this year we are also Hotel, Portland, Oregon. introducing the Elite Industry Awards – so something new to Gwen Blakley Kinsler, the inspiration and look forward to. founder of the Crochet Guild of America 24 years And while we are looking forward – It’s Christmassssss! ago, presented Pauline with the award following Well not quite. But this is our festive bumper issue. With her 45-minute presentation to approximately 350 membership of the Knitting and Crochet Guild UK is everything from products to stock to workshops. people after the banquet. quite overwhelming.” And also take a look at our extensive list of Christmas She said: “After picking up a crochet hook for Pauline began her career in crochet as a teacher, influencers – who look to put their mark on the holiday period. the first time 45 years ago, and despite all the before putting her indelible stamp on the crochet Enjoy the September issue of Crafts Business accolades and testimonials I receive from around world. She has brought the craft to people across the the world, I did not believe I had done much for world through education and her publications, which the crochet world. Being inducted into the Hall of have been translated into many languages. One of her Fame has given me an amazing feeling of long list of books, Beginners Guide to Crochet, first ‘arriving’. To then be honoured with Life published in 2005, has been reprinted every year until membership of CGOA to go with my life 2015 when they changed the look of it to Crochet for ON THE RECORD the Absolute Beginner. She has travelled the world, from Alaska to New “I can’t remember Zealand, extolling her craft. Pauline set up Crochet a time when I Design, a retail and education business, before selling off the retail side to Threads of Life so she could wasn’t obsessed concentrate on education. with looking Pauline was also responsible for developing and supervising The International Diploma in Crochet, smart” which has students around the world. Rita Weiss and Jean Leinhauser, who for many PATRICK GRANT years were the duo that were the American School of Needlework, set up the Hall of Fame in 2011, which strives to reward and show appreciation for those who have made lasting contributions to the world of FIONA LLOYD APPOINTED NEW VICE crochet. On the Death of Rita Weiss, the CGOA took over PRESIDENT OF GLOBAL MARKETING AND the administration of this prestigious award and it was PRODUCT DEVELOPMENT AT ELLISON renamed as the CGOA Jean Leinhauser Hall of Fame. z Ellison, parent company of its operations to be a leading craft brand Sizzix and omni-channel provider across education brand Ellison all continents. Education, has announced Richard Birse, CEO of Fiona Lloyd as its new Vice Ellison Global, said: “After a Create & Craft owners, Ideal President of Global Marketing thorough review, Ellison’s and Product Development. current Marketing Director for Founded by LaDorna and Ellison Europe, Fiona Lloyd, was Shopping Direct, have been sold Robert Eichenberg in 1977, clearly identified as the natural Ellison Educational Equipment successor to be the company’s z Ideal Shopping Direct has employs around 800 people and strong position in two has grown into a vertically next Vice President of Global been bought by AURELIUS and is headquartered in distinct and growing markets integrated global business. The Marketing and Product Alpha Limited. Peterborough, where it has within TV shopping; craft and business has developed multiple Development for her proven The listed pan-European dedicated facilities for the general merchandise, global brands and supply chain skillset, market knowledge and mid-market investor, acquired production and transmission of presenting a compelling networks that uniquely position experience. the multi-channel home its shows as well as the investment opportunity for “Fiona has been pivotal in shopping retailer, from creation and distribution of Aurelius. We look forward to building a strong strategic Blackstone. Financial terms of products to customers. working alongside ISD’s marketing and product the deal were not disclosed. Following the acquisition, experienced management development platform in the With over 600,000 Aurelius will work alongside the team to provide the operational UK, Europe and ROW regions customers and FY17 revenues company’s existing and financial support needed to and she will now lead that of £145m, Ideal Shopping management team to help the business meet its messaging and delivery from a Direct sources, designs and implement a transformation potential.” global perspective.” sells lifestyle and crafting programme focused on driving Bill Adams, CEO of ISD, Lloyd said: “I am delighted products to consumers via a operational improvement at the said: “We are very pleased to be to undertake this new role and variety of dedicated interaction business, boost its UK brand partnering with Aurelius, an lead the strategic deployment channels including TV shopping recognition and enhance the investor with proven experience for all global marketing and channels, social media breadth and quality of its in the craft, TV shopping and product development initiatives. platforms, websites and live customer offering. omni-channel retail space. Its “The next phase of Ellison’s events. Tristan Nagler, UK operational expertise and global growth is an exciting The company has two Managing Director of hands-on approach will prospect and it is a pleasure to flagship channels, Ideal World AURELIUS, said: “Ideal significantly benefit ISD as we work alongside such talented and Create & Craft which Shopping Direct is a dynamic seek to reposition our business and devoted teams at Ellison, deliver video content across company with a loyal customer and achieve our growth who continue to develop our both the UK and the US. ISD base, established infrastructure objectives going forward.” business in diverse and innovative ways.” www.craftbusiness.com NEWS 3 They’re back - bigger and better than ever It’s time to nominate your businesses and brands for the industry’s 10 Who influences you? Find out who Santa will be checking most important prize – the Craft Business Awards 2019 in with this Christmas ❚ The Craft Business Awards, ❚ FREE TO ENTER brought to you by Craft Business CATEGORIES: magazine, are open for • Best Independent Retailer nominations, so why not make • Best Support & Service this year the one your brand or • NEW! Best Chain Craft Shop business leader gets recognised Craft (previously Best Shared for their fantastic work? BUSINESS Retailer) The Craft Business Awards, AWARDS • Best E-tailer in their 14th year, are back and 2019 • Best British Brand 32 Scandinavian style are bigger and brighter than ever • Best European Brand Five Minutes with Arne Nerjordet before. With new categories • Best American Brand and Carlos Zachrison (including our new Elite Industry • NEW! Craft Influencer of Award categories) and a the Year glittering panel of star-studded • Best Craft Book Publisher judges, these standard-defining • Best Knitting Manufacturer/ awards not only mean status for be put in front of some of the Supplier/Distributor the winners, but better business most exciting names in the • Best Beading & Jewellery too. And now’s your chance to industry. Manufacturer/Supplier/ nominate your brand or product The Craft Business Awards Distributor for an award. are split into 22 categories that • Best Papercraft Winning a Craft Business cover everything from Manufacturer/Supplier/ Award can mean a lot to you and independent shops and Distributor 36 What’s your day like? your business. Not only will you products, right up to big brands • Best Stitching & 24 hours with Corinne Lapierre receive your trophy at a glitzy and marketing campaigns. Each Haberdashery champagne reception at CHSI category aims to celebrate and Manufacturer/Supplier/ Stitches in February, enjoying the recognise excellence within our Distributor chance to meet not just the Craft vibrant sector. • Best Creative Stationery Business magazine team, but the Last year’s awards received Manufacturer/Supplier/ entire Aceville craft department’s over 26,000 votes and reached Distributor journalists, but you can also look over 115,000 people.