eTail East 2016 The Sheraton Boston, MA Aug. 15 - 18, 2016

Transforming . Together The Event For eCommerce & Multi-Channel Innovators Become eCommerce Awesome! Latest Speakers To Come On-Board

Jamie Braxton Amy Madonia Matt Corey Claire Lin Marketing Manager VP eCommerce and Marketing Director of Marketplace US Mattress Julien Farel Group PGA Tour Superstore Marketing & Merchandising Newegg

600 Retailers Registered

Gregory Rice Jessica Thompson Mosheh Poltorak Amy Boaz Marketing Manager Senior Manager Senior Manager – Sr. Manager Global Digital Newegg Digital Acquisition Digital Marketing Marketing, Global eCommerce Plow and Hearth Blinds.com Lenovo

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews 2 eTail has set the bar pretty high for digital conferences. Great content and spectacular events. It’s Amazing event! The perfect forum going to be hard to be wowed at the to get a pulse on the ecommerce other conferences this year. industry from both retailers Anshuman Taneja, Senior Director and Head of and vendors. Lots of opportunities to Digital Product , Abercrombie & Fitch network under casual circumstances. Looking forward to next year!

Mari Corella, Director Digital Merchandising & Operations, Avon

One of the most interesting parts is the retailer only meet ups which helps us connect with our peers in the industry and discuss our problems and solutions. If there is one conference I go to every year, it is this one!

Vishal Agarwal, EVP & CMO, Choxi

Great conference with an endless slate of top notch speakers. Whether getting great new insights or being reminded of important topics and tactics that were in danger of falling off my radar.

Tucker Taylor, Head of Growth Marketing, Mixbook Deepak Agarwal Nick Taranto Jon Sainsbury Michael Yamartino Rose Hamilton Brian Tilzer Founder & CEO Co-Founder and CEO President International & Head of Head of Commerce SVP/Chief Digital Officer Choxi.com Inc. Plated.com Marketing Pinterest Vitamin Shoppe CVS Health Blue Nile Your Keynotes Be Inspired – Here’s a Selection of Your 2016 Keynotes The speakers and attendees are professionals who not only understand the immense value of digital retail marketing, but they clearly have insights and are hungry to push the boundaries of their current understandings. “ Eric Wu, Sr. Director, Edmunds.com

Charlie Cole Mark Walker Thoryn Stephens Kathy Thomas Ghalia Bhatty Andy Wiedlin Chief Digital Officer CEO Chief Digital Officer EVP Chief eCommerce and Digital Executive in Residence, Andreessen Tumi Jackthreads American Apparel Half Price Books Officer, Scholastic Reading Club Horowitz/Former Chief Revenue Scholastic Officer,

4 Table of Contents Click on each section to get there faster! 03 14 YOUR KEYNOTES YOUR SPEAKERS Be Inspired Full Speaker List 05 16 INSPIRATION. IMAGINATION. INNOVATION. THAT’S ETAIL. AGENDA HIGHLIGHTS Why Attend Pre-Conference Search, Display & Online Media Summit Pre-Conference Email and CRM Summit Pre-Conference Retail Innovators Summit 06 Main Day One TRANSFORMING RETAIL. Main Day Two The Content Main Day Three 07 TOGETHER 22 FULL AGENDA The Networking Pre-Conference Search, Display & Online Media Summit Pre-Conference Email and CRM Summit 08 Pre-Conference Retail Innovators Summit THE FUN STUFF Main Day One Brazilian Night Reception Main Day Two Booze, Bites & Bowling Main Day Three 11 31 THE EXHIBIT HALL OUR PARTNERS Games & Mimosa’s Lead Sponsors The Technology Full List of Sponsors And Exhibitors 12 Media Partners THE APP 39 REGISTRATION 13 Pricing and Information THE LOCATION You’ll Fall In Love With Boston Imagination. Innovation. That’s eTail. eTail is at the cutting edge of multi-channel and eCommerce. A place where inspiration meets innovation. Experience awe-inspiring keynotes and tailored networking in the heart of historic Boston.

We’ll cover every topic related to your job, both strategically and tactically. Experience tons of interactive learning, and have tons of fun while you do it!

Inspiration Meets Guest Speakers Innovation Don’t miss our brand new guest Keynote speakers come from speaker on August 16th, Andy the top retailers, innovative Weidlin, Executive in Residence start-ups, and more – Blue Nile, at Andressen Horowitz and the Pinterest, CVS, Vitamin Shoppe Former Chief Revenue Officer eTail was transformative for us. (to name a few). You’ll attend at Buzzfeed. He’s here to talk high impact presentations, panel all things content related - how It was just the thing we needed discussions, collaborative case to create it, how to make it viral, study revolutions, and and how to make a real impact for a culture shift, and it really got retailer-only meet-ups – you’re with your customers. This is one the wheels moving toward a clear guaranteed to leave with pages session you simply can’t afford to miss. “vision of our digital future. Major of notes. change is afoot! Retailers: Get your tickets by July 29 to save a shipload ($300 to be exact!). April Kling Meyer, Sales & Marketing Manager, Lammes Candies Get Your Tickets Use code: July300 BACK TO CONTENTS 6 Transforming Retail

We put the program together after months of research with executives just like you - to make sure you walk away with tons of tactics. Key themes for this year include innovation and disruption, and the ways that both traditional retailers and start-ups are navigating today’s landscape. Our content covers every area impacting your business – personalization, content marketing, mobile engagement, social marketing, data, omnichannel – whatever your pain point, we’ve got you covered. Whether you need new contacts, are looking for the right partner or just want to sanity check your holiday strategies – we have something for everyone. You’ll leave Boston with the means to truly transform your business.

This conference is my all time favorite. The whole experience has been amazing! Starting from the beautiful hotel, user friendly eTail app, connection with the right people and the entertaining “functions. I feel very inspired and ready to transform my business!

Khanh Nguyen, Senior Web Producer at Arbonne International

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews BACK TO CONTENTS 7 No one does networking like we do at eTail. Every day you will have plenty of chances to make valuable business contacts, Together connect one on one with other retailers and catch up with friends.

Retailer–Only Retailer-Only Chats & Case Study Meet-Ups Cocktails Revolutions Meet retailers and get your chal- After a full day of sessions, your On August 16th and lenges solved. You’ll have the brain can get overloaded. Relax 17th We’re flipping chance to mix it up with exec- with a glass of wine (or a cold beer) basic presentations utives who can give you free during our casual chats at the end on their heads! advice in areas like cus- of the day on Wednesday. You’ll hear from tomer acquisition, These sessions are great a speaker, then omni-channel best to not only mingle with gather in small group practices, mobile fellow retailers, but discussions to hash and more! Every host get real solutions you out solutions. Each will tackle a different can share with your group will present their problem area in eCommerce. These will office. findings at the end – you’ll leave take place throughout the day on August with multiple ways to solve the 16 and 17. same pain points.

Women in (R)eTail Zeta Wine Tasting Cocktail Hour Retailer-Only With A Sommelier Just for the ladies! Speed Dating Kick start your exploration of wines during our If you’re a female Think speed dating special wine tasting! Fine tune your taste buds eCommerce executive, (without the date)! during the afternoon join us the afternoon On Monday afternoon, on Tuesday, August of August 17th. You’ll this fun session lets 16th, as you try meet other dynamic you meet a ton of new and vintage wines females attending the interesting people before the main conference and wonderful conference (both seasoned kicks off. The best part? You’ll have a few minutes cheeses. This is and new). Cultivate new of conversation with everyone in the room, so be an invitation-only friendships and focus on your personal prepared to make a lot of new friends. Bring your activity at eTail development, all in great company. business cards—you’ll need them. East.

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews BACK TO CONTENTS 8 The Brazilian Kick Off Reception: Let The Fun Begin!

Monday Aug 15 – 5:30pm - 7:00pm We’re kicking off eTail East in fabulous style at our Brazilian Welcome Reception. You’ll instantly be transported to Rio with amazing food, Brazilian drinks, live Olympic games, and a surprise appearance or two. Grab a drink or two, there’s no better time to meet new friends than at our infamous evening receptions.

BACK TO CONTENTS 9 Booze, Bites and Bowling... No One Parties Like eTail

Tuesday Aug 16 - 5:15pm - 7:15pm On Tuesday, we’ll head over to Jillian’s Lucky Strike for our Booze, Bites & Bowling Night. Have a competitive side? Perfect! We’ll have bowling tournaments, pool tables and much more. Prefer something different? We have you covered. There will be a DJ, awesome entertainment, drinks, food and surprise entertainment. You’ll know why everyone raves about our receptions.

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews BACK TO CONTENTS 10 An Exhibition Hall That Does More Than Exhibit

This isn’t your average Exhibit Hall - you’ll meet tons of other retailers during our “Retailer Meet-Ups” and enjoy retailer-only small group Discussions. Play awesome video games, get involved in fun competitions for a chance to win fantastic prizes and cold hard cash. Or simply relax with specialty cocktails, refreshments, Mimosas, wine and a lot more. You could probably spend the entire day lounging and networking!

Exhibit Hall Hours Mark these dates and times in your calendar so you don’t miss any of the fun!

August 16th August 17th 7:20 AM Breakfast & Networking 7:20 AM Breakfast & Networking 9:25 AM Morning Mimosa’s 9:25 AM Xbox Challenge & Irish Coffees 11:25 AM “Minute To Win It” Games 11:25 AM Xbox Challenge II 3:30 PM Networking Happy Hour 3:30 PM Beer Break! 5:15 PM Hall Closes 5:15 PM Hall Closes

BACK TO CONTENTS 11 Tons of Technology, All Under One Roof Our Exhibit Hall is not about a bunch of executives pushing a random technology, trying to sell you the “hottest thing” – you’ll identify which solution will work for your business. We’ve done the legwork, cultivating the latest and greatest in tech – simply walk into the Exhibit Hall and find your next long-term partner. For solution providers, there’s no better place to showcase your solutions. Establish your presence, build buzz and drive demand. Meet Our Premier Exhibitors & Main Foyer Table Top Sponsors

Interested in Sponsoring? Have a Chat With Chet The attendees are engaged, excited and looking to get a leg up on the competition. The energy in the hall is contagious, the connections real, and the opportunities endless. Looking after the Sponsorship and Exhibition sales for eTail, Chet is here to put together a customized sponsorship package to ensure your product or service reaches the executives you want it to reach. Give Chet a call today: Chet Silverman, Sponsorship Sales Manager, Phone: 646-200-7478

BACK TO CONTENTS 12 Stay connected before and during the event using the eTail Mobile App. Start socializing and mingling before you get to Boston. Set up meetings, check out The eTail App – speakers, set reminders for must attend sessions... it’s all available on the App. Stay Connected We’re Saving Trees! Never Miss Out Have Some Fun eTail is all about mobile and Set up your profile and First check out the app digital experiences. The you’ll have access to timeline. You can post updates, entire conference agenda everything the app has to take selfies, organize your Everywhere is on the mobile app. You’ll offer. You can set reminders calendar, link to Twitter, and get learn about speakers, for sessions, get updates on notifications when you need to. sponsors, get session fun activities, even message Our app takes your conference You Go information, and find exhibits other attendees. Why risk experience to the next level. easily. It’s all right there, at missing out? Sponsored by: your fingertips.

Dawn Keathley Cody Saun Kratzer Amber Heckler Director of New Business of Web Development Digital Marketing Specialist InfoCision Management Corportation LightingNewYork.com Dollar Tree

Great Networking at eTail! #Dominos now has voice ordering as Throwback to today’s lunch break: Look at sophisticated as Siri! the beautiful Adobe staff! #eTailEast

BACK TO CONTENTS 13 Your Retail Speakers You can attend high impact presentations, debate –themed panel discussions, collaborative working group sessions, retailer-only meet-ups – you’re guaranteed to leave with pages of notes. Learn from this group’s successes (and avoid pitfalls). They’ll outline what worked for their businesses and what didn’t. Check www.etaileast.com to learn more about this dynamic group.

Deepak Agarwal Thoryn Stephens Frederick Lecoq Sandeep Varma Josh Himwich Founder & CEO Chief Digital Officer SVP Marketing and VP Enterprise CRM, VP and GM Choxi.com Inc. (formerly American Apparel eCommerce Loyalty, and Analytics XO Group Nomorerack) FGL Sports 1800Flowers Mark Walker Eileen Shulock CEO Geoffrey Sanders Nick Taranto Mark Venezia VP eCommerce Jackthreads VP Digital Marketing, Co-Founder and CEO SVP of Global Sales & Kirna Zabete Plated.com Marketing, North America CRM and Loyalty Gilt Groupe Brad Sockloff Spreadshirt SVP eCommerce Kent Zimmerman Jon Sainsbury Nutrisystem Sean Bunner VP eCommerce President International & Andy Schepper VP New Business Shoe Carnival Head of Marketing COO Development Blue Nile Emily Culp Summit Sports HSN CMO Christine Monaghan Keds Kecia Hielscher Director/VP eCommerce Michael Yamartino Mark Bietz VP/EMM, Home Villa Head of Commerce Nordstromrrack.com/ Pinterest Darren Fogelman CMO CEO Fun.com Hautelook DreamCanyon Alexander Genov Head of Research and Leslie Leifer Rose Hamilton UX VP eCommerce and Chief Digital Officer Xiaodi Zhang Santiago Merea Zappos Product Development Vitamin Shoppe Chief Revenue Officer 1800Flowers Istdibs Yummly Amanda Greenberg Brian Tilzer Peter Stringer Sr. Director eCommerce Chief Digital Officer Lulu Ge Ethan Smith VP Digital Media Ferrara Candy CVS Health Head of Change Chief Growth Officer Boston Celtics Company Management Yummly Hudson’s Bay Scott Gude Ghalia Bhatty VP eCommerce – Site Sarah Rasmusen Chief eCommerce and Rick Medeiros Experience Director Digital Digital Officer, Scholastic Steven Leeds SVP, Chief Digital Officer Fanatics Merchandising Reading Club SVP Marketing LoanDepot Kohl’s Scholastic Systemax Scott Zakrajset Bridget O’Brien VP Site Optimization Bobby Lyons Charlie Cole Kathy Thomas of Marketing, Shoebuy Director Online Chief Digital Officer EVP Communications and Marketing, SEO Tumi Half Price Books Creative Walgreens Vistaprint

BACK TO CONTENTS 14 Your Retail Speakers

Mike Dimiele Will Taylor Kelley Mitchell Price Brett Northart Andy Wiedlin Sr. Manager Testing and Director Strategic Initiatives Global Director, Digital Co-Founder and President Executive in Residence, Optimization Hudson’s Bay Experience & Design Le Tote Andreessen Horowitz and IHG Redbox Former Chief Revenue Of ficer, BuzzFeed Wayne Duan Ashley Serotta Anthony Long Brad Dolian Director Digital Commerce Sr Director Digital Mobile Marketing Manager Walgreens Head of Demand Generation Marketing and eCommerce Scott Drayer Vistaprint Cabela’s Living Proof VP Marketing Paul Fredrick Daniel Marques Marta Dalton Jessica Thompson Director Online Marketing Rosie Manfredi Senior Manager Digital Talbots Director eCommerce & Director, User Experience, Karen Bennett Digital Marketing Acquisition Digital Commerce Senior Manager, Online Coca-Cola Plow & Hearth Harry and David Feedback Strategy Haley Nemann Home Depot Director Digital Experience Gregory Rice Crocs Bryson Meunier Ilana Rabinowitz SEO Director Marketing Manager VP Marketing and Product Vijay Srinivasan Vividseats.com Newegg Development Director eCommerce Brett Rudolph Lion Brand Yarn Operations Direct Email Marketing and Autozone Sharon Klapka Claire Lin Native Acquistion Director, Marketing & Glassesusa.com VP Business and Brand Mosheh Poltorak Development Merchandising Sr. Manager Digital AdoreMe Newegg Marketing Kristen Klock Blinds.com Director Omnichannel Gary Kazmer David’s Bridal Victor Castro Director of eCommerce GM of eCommerce Jamie Braxton Zachy’s Crayola Marketing Manager Raji Raman US Mattress Director Digital Marketing Gary McEldowney Amy Boaz and Analytics Sr. Manager Global Digital Market America Marketing Director Matt Corey Allergy Buyers Group, LLC Marketing, Global CMO eCommerce PGA TOUR Superstore Jason Groesser Lenovo Benn Mendelsohn Director Insights & Innovation Brand Director Mike Lackman Amy Madonia Autotrader.com Sivana CEO VP eCommerce and Petflow Marketing Tom Weisend Michael Zuccato Julien Farel Director of User Experience Director Online Marketing Wayfair Sourcebooks

Retailers: Get your tickets by July 29 to save a shipload ($300 to be exact!). Use code: July300 Get Your Tickets BACK TO CONTENTS 15 Agenda Highlights: Pre-Conference Online Media & Search Summit Don’t Blow Your Budget On Search

MONDAY, AUGUST 15, 2016 We’ll talk SEO, SEM, display, online advertising. Pretty much focusing on how to get the most out of these vehicles, and how not to blow through your budget. You’ll network too – we’ll have roundtables with subject experts throughout the day, and a mix of case studies and panels that get into the nitty gritty of what you’d like to discuss.

9:30 AM 11:25 AM 12:00 PM Keynote: SEO : Page Performance vs. Keynote Panel Discussion: Top Strategies To Keynote: Delving Into The Future Of Display Page Position Increase The Effectiveness Of Your SEO Programs To Increase Your ROI

This session is all about how display is evolving. Learn how to Bobby Lyons balance relevance with effectiveness, measure the effectiveness Director Online Marketing, SEO Jessica Thompson Anthony Long Walgreens Senior Manager Head of Demand of your campaign holistically and ultimately how to bring your Digital Acquisition Generation display program into the future! Plow & Hearth Vistaprint Bobby heads up the SEO efforts at Walgreens, ensuring his programs are offering the type of visibility and return that Gregory Rice Leslie Leifer is needed to really move the needle. In this keynote session, Marketing Manager VP eCommerce he’ll discuss how to determine if performance is impacting Newegg and Product your SEO visibility, the impact of performance on mobile Development visibility and the Google algorithm, and finally tools and 1800Flowers guidance around how to address performance as a marketer. Search is changing so quickly, it’s almost too difficult for marketers to keep up. Is the marketplace going through a major shift right now? What’s the best way to manage SEO? These executives know, and they are going to walk through all of your search concerns, challenges, issues, questions – and the best part? You’ll leave with tons of insight and pages of notes.

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews BACK TO CONTENTS 16 Pre-Conference Email & CRM Summit You Can Get More Out Of Your Email Programs.

MONDAY, AUGUST 15, 2016 A lot more. Move the needle with strategies that keep customers coming back. Increase your open rates. Get in the inbox. We’ll only talk email during this day, so you can leave with not only tons of notes, but tangible ways to solve your challenges. As a bonus we’ll have roundtables designed to get you talking with your peers.

9:00 AM 3:10 PM 3:35 PM Keynote: Get More Revenue Out Of Accelerating Your Customer Segmentation Revamping Your Content To Make It More Your Email: Examining Trigger And Batch From 0-60 In Only Five Steps Personalized And Targeted Campaigns For ecommerce retailers, it’s easy to become locked into “Buy Mosheh Poltorak Scott Drayer Sr. Manager Digital Marketing Now!” promotional campaigns. It can be difficult to deviate VP Marketing Blinds.com from sales-focused messages when year-over-year revenue Paul Fredrick metrics are at stake. Additionally, though we’ve all heard content marketing is important for engagement, email marketers can Providing relevant and timely communication to your customers can struggle with what this means for their brand and how to Paul Fredrick is heavily focused on their CRM and email programs. mean the difference between a value-generating interaction versus incorporate it into their messaging mix without jeopardizing They are optimizing their triggers and thinking about the lifecycle of noise; or worse, an unsubscribe. Similarly, providing a targeted offer their promotional campaigns. In this session, you’ll learn how the customer. After leaving this kickoff session, you’ll understand to a customer may mean getting them to buy versus needlessly giving to tackle the challenge of creating brand enhancing content the relevancy of this type of email content for your customers, and away your margins. marketing, all without compromising the success of their identify new opportunities to create relevant customer touchpoints. In today’s data-driven world, customers have come to expect hyper- traditional promotional campaigns. personalized communication, content and offers. Learn practical tips around segmenting your audience and maximizing Lifetime Value from your customers. See how Blinds.com implemented these tried- and-true methods, providing consistent 20-30% gains, contributing millions of dollars in additional revenue.

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews BACK TO CONTENTS 17 Agenda Highlights: Pre-Conference Retail Innovators Summit Join a community of retail innovators

MONDAY, AUGUST 15, 2016 Get fresh ideas to really drive innovation in your business. How can retailers take advantage of the ‘Internet of Things’? What about wearables and connected products? Does it even matter? Our speakers talk about these topics, and how they are revolutionizing retail. Don’t limit your business – attend this day and build a long-term vision that is grounded in examples of success from your peers.

9:45 AM 12:25pm 2:15 pm Keynote: The Journey From Being A House Of Keynote: Smart Living By Dreamcanyon: The The Math Behind Lingerie Models Sports To Canada’s Home Of Sports Impact Of Next-Generation Wearables And Consumer IoT Frederick Lecoq Sharon Klapka SVP Marketing and eCommerce Director of Business and Brand Development Darren Fogelman AdoreMe FGL Sports CEO DreamCanyon For the last three years, Sport Chek has been on a journey Sharon Klapka is VP of Business & Brand Development at Adore Me, the second fastest-growing retail company in the US. Adore shifting from the house of sport to the home of sport. With How will wearables and IOT devices affect the way we consume, Me is creating the Zara of lingerie with affordable, fast-fashion competition one click away, the company has been at the rest and play? Will wearables become the dominant smart devices intimates and in less than 4 years the brand has become a company forefront of recognizing that retail needs to redesign and of the next five years? Darren explores these topics and more in with 6.5 million users, over one million Facebook followers and personalize the customer experience at every brand touchpoint. this keynote session. Learn from Frederick Lecoq as he takes you inside the Sport $11.5 million raised. By injecting geeky tech sensibility, such as A/B Chek’s digital transformation and discusses their five key testing lingerie models, to the traditional fashion space Adore Me enablers— rich content, real time, mass personalization, data is challenging one of the most powerful fashion behemoths in the readiness and marktech. world: Victoria’s Secret.

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews BACK TO CONTENTS 18 Agenda Highlights: Main Conference Day One: Reimagining And Reinventing Retail

TUESDAY, AUGUST 16, 2016 The first main conference day is simply not to be missed. We’ll delve into retail transformation, disruption, innovation and growth. From traditional retailers to start-ups, you’ll get a holistic view of how to reimagine your brand experience for cusotmers. And we didn’t even mention the parties in the evening! Check out some of the highlights.

8:05 AM 10:05 AM 11:55 AM Keynote: Creating An Authentic Company Keynote: The Vitamin Shoppe’s Customer Keynote: The 5 P’s Of Building A Culture Of In- And Reimagining The Retail Experience Experience Reinvention Journey novation & Disruption

Nick Taranto Jon Sainsbury Rose Hamilton Co-Founder and CEO President International & Head of Marketing Chief Digital Officer Plated.com Blue Nile Vitamin Shoppe

Since Blue Nile’s founding, it has created a transparent relationship The Vitamin Shoppe is currently undergoing a customer When it comes to building a culture that will “eat the world” it in an opaque industry by offering education and guidance with non- experience and shopper journey reinvention and evolving into all comes down to 5 P’s: Purpose, Process, People, Product, and commissioned consultants – all online. Most predicted failure, but the a true health and wellness lifestyle brand and destination. The Platform. Plated.com knows a little something about disruptive company has sold over 500,000 engagement rings in its history to Company will be undertaking significant changes to the training company culture - the company has raised over $50 million in customers who demand trust, value, and shopping on their terms. In of its health enthusiasts, product assortment, stores and digital 2014, Blue Nile tested display cases of jewelry in two Nordstrom stores experience, among others. This presentation will look at the venture capital and has shipped millions of meals across the United and found that the visitors were highly qualified. In fact, in one store, case for change, the journey the company is undertaking and States. In this keynote presentation, Nick walks you through his 91 percent visited specifically for Blue Nile on average versus being what the Vitamin Shoppe will look like in the future. The Vitamin framework for building an innovative and disruptive operating random Nordstrom customers. They learned that the low-overhead Shoppe will succeed by redefining the customer experience model, and how you can apply it to your own . footprint meant that the company could simultaneously disrupt and to inspire its customers, differentiate the company through leverage the brick and mortar experience. Blue Nile decided to open its product offerings and services while at the same time staying first “Webroom,” a stand-alone physical retail location in June 2015, and focused on retail fundamentals. The presentation will touch on has announced three more “Webrooms to open in 2016. Learn how the how this strategy was developed and how it is being brought to physical footprint actually enhances the online shopping experience and life in an omni-channel environment. builds trust.

BACK TO CONTENTS 19 Agenda Highlights: Main Conference Day Two: Grow Your Business- The Nuts And Bolts Of Online And Multi-Channel Retail

WEDNESDAY, AUGUST 17, 2016 You’ll hear high impact presentations that get to the meat of the subject, panels that debate the hottest topics, and more mingling and socializing than you can imagine. And don’t miss the retailer meet-ups, workshop sessions and the Women In Retail Leadership cocktail hour.

8:05 AM 12:05 AM 12:30 PM Keynote: It’s Personal: How CVS Health Is Guest Retail Keynote: The Retailer Keynote: Retail’s “State of the Union” Creating a Connected Health Experience for Opportunity On Pinterest Its Customers Mark Walker Michael Yamartino CEO Brian Tilzer Head of Commerce Jackthreads SVP/Chief Digital Officer Pinterest CVS Health While real disruption has come to many areas of retail, digital 100 million people around the world use Pinterest to discover fashion brands and brick and mortar stores have not. In 2015, In this session, Brian Tilzer, Senior Vice President and Chief things they love and want to try in their everyday lives. With retail purchases climbed just 2.1 percent – wrapping the weakest Digital Officer for CVS Health, will explain how CVS Health 75% of the content saved to Pinterest originally coming from year since 2009. Further, there is a massive disconnect between is driving bold industry change using data and technology to businesses, brands are a key part of this discovery process. In traditional brick and mortar and the next generation of shoppers – fuel a customer-centric approach to innovation, recognizing this session, you will hear how retailers are using Pinterest to Millennials. that each individual’s healthcare journey is personal. Brian will understand consumer behavior and trends, reach new customers So, in the current economic climate – how do brands win? discuss the company’s digital strategy, including the process and innovate in the world of omni-channel marketing. Traditionally, brands won through superior product offering, for developing digital tools that help customers solve their shipping or price. But, to win as a retail brand today, you need to healthcare management challenges. He will share his experience become an experience-first brand that is tailored to how millennials making an omni-channel strategy a reality at CVS Health, which shop. Brands like Uber, Casper and JackThreads have combined has allowed the company to draw in new customers and more their offering with a digital experience. We’ll take deep dive effectively engage with top customers, in addition to best into their stories and uncover how they are exceeding customer practices and the latest innovations coming out of the CVS expectations today. Digital Innovation Lab.

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews BACK TO CONTENTS 20 Agenda Highlights: Main Conference Day Three: It’s All About Growth – Mobile, Social And Emerging Markets

THURSDAY, AUGUST 18, 2016 How much does mobile mean to your business? What are you using your content to transform your business? There’s a lot of money left on the table if you can’t convert mobile customers, or ignore content marketing and social engagement strategies. As a bonus, you’ll hear brand and customer service stories that will inspire you.

9:15 AM 11:00 AM 2:10 PM Keynote: The Last Session You’ll Ever Need To Keynote: Leverage Social Media Channels To Closing Session: Getting Customers To Go to About Omni-Channel. Promise. Drive Sales And Consumer Engagement Complete The Purchase No Matter The Device Charlie Cole Mark Venezia Chief Digital Officer SVP Global Sales and Marketing North America With more than half of total internet time now happening via mobile Spreadshirt Tumi devices, its critical brands learn to connect with consumers through content and advertising formats that are truly additive to the This session is about take-aways, take-aways, and more take- Harness the power of YouTube Stars and other social media mobile experience. To do this successfully, retailers and brands are aways. You’ll learn how omni-channel compensation has to influencers to tap into a very engaged, loyal and enthusiastic required to have a deep understanding of their target consumer’s work – be understood – and how to optimize. And depending group of global consumers. In this age of instant commerce, immediate preferences, location, wants and needs – and then on what you sell – what “tried and true” omni channel strategies digital stars have more ardent fans than traditional media. The harness these highly granular, real time insights to drive touch don’t make any sense for you. We’ll conclude with an overview top talent is represented by global talent agencies, Spreadshirt points that are authentic, meaningful, and non-disruptive – and of systems – i.e. what needs to talk to whom about what, and has made a deliberate decision to partner with the biggest above all else, measurable. Find success by being a genuine part of commoditized technologies you are possibly paying too much agencies to immediately tap into this sector and provide state the community and conversation. for. This will literally the last session you’ll ever need about omni- of the art platform options to retain talent and fans. Spreadshirt channel. has recognized several sectors that are key markets for our growth. This discussion takes a look at these markets and potential for growth and brand engagement.

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews BACK TO CONTENTS 21 2:00 Panel Discussion: Media Mix 4:45 Retailer-Only Speed “Dating”: Pre-Conference The Modeling –Reducing Waste Bring your business cards— And Having A Relationship you’ll need them! With Your Customers Across Search, Display & Online Channels 5:30 eTail’s Olympics In Rio Ethan Smith Reception Media Summit: Chief Growth Officer Summit Roundtable Moderators: Yummly (Each table is moderated by a Retailer Don’t Blow Your Budget On Search Amy Madonia and a technical expert; Each table VP eCommerce and discussion will last 25 minutes) MONDAY, AUGUST 15TH, 2016 Marketing Table 1: Your Amigo Julien Farel For full session descriptions, please visit www.etaileast.com Table 2: Buzztala 2:35 Remarketing Lists For Search Ads: Driving Incremental 8:30 Continental Breakfast & Anthony Long Revenue Gains Registration Head of Demand Generation 3:00 Continuation of Interactive Vistaprint 9:00 Welcome Remarks & Roundtables Benchmarking Study Leslie Leifer VP eCommerce and 4:00 Panel Discussion: Taking A 9:15 ’s Opening Remarks Product Development Close Look At New Product 1800Flowers Ad Channels: What Works Joe Melton And What Doesn’t VP Search Marketing Jessica Thompson YourAmigo Senior Manager Digital Gary McEldowney Acquisition Marketing Director Plow & Hearth Allergy Buyers Group, 9:30 Keynote: SEO : Page LLC Performance vs. Page Position Gregory Rice Marketing Manager Bobby Lyons Newegg Jessica Thompson Director Online Marketing, Senior Manager Digital SEO YourAmigo Executive Acquisition Walgreens Plow & Hearth 12:00 Keynote: Delving Into The 9:55 Kickoff Of Interactive Future Of Display To Increase 4:25 Afternoon Coffee & Roundtables Your ROI Refreshments

10:55 Coffee & Refreshments 12:25 Continuation of Interactive 4:45 Conclusion Of The Search, Roundtables Display & Online Media 11:25 Keynote Panel Discussion: Summit Top Strategies To Increase The 1:05 Lunch For All Attendees Effectiveness Of Your SEO Programs

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews BACK TO CONTENTS 22 Merchandising 4:45 Retailer-Only Speed “Dating”: Pre-Conference Email & Newegg Bring your business cards— you’ll need them! 11:50 Continuation Of Interactive CRM Summit: Roundtables 5:30 eTail’s Olympics In Rio Reception 12:30 Lunch For All Attendees You Can Get More Out Of Your Email and CRM Programs Summit Roundtable Moderators: (Each table is moderated by a Retailer 1:30 MONDAY, AUGUST 15TH, 2016 Panel Discussion: Email and a technical expert; Each table List Optimization: Avoiding discussion will last 25 minutes) For full session descriptions, please visit www.etaileast.com Bulking, Penalties And Effectively Targeting Your Table 1: Bluecore List Table 2: Iterable Brett Rudolph Table 3: SparkPost 8:00 Continental Breakfast & Sandeep Varma Direct Email Marketing Registration VP Enterprise CRM, and Native Acquisition Table 4: Email Aptitude Loyalty, and Analytics Glassesusa.com 1800Flowers 8:30 Welcome Remarks & Jamie Braxton Benchmarking Study Raji Raman Marketing Manager Director Digital US Mattress 8:45 Chairperson’s Opening Marketing and Analytics Market America Remarks Optimove Executive 2:00 Continuation Of Interactive 9:00 Keynote: Get More Revenue Roundtables Out Of Your Email: Examining 9:55 Kickoff Of Interactive Trigger And Batch Campaigns Roundtable Discussions 2:40 Afternoon Coffee & Refreshments Scott Drayer VP Marketing 10:35 Coffee & Refreshments Paul Fredrick 3:10 Accelerating Your Customer 11:25 Panel Discussion: Using Email Segmentation From 0-60 In 9:25 Keynote Panel Discussion: Content To Drive Loyal, Only Five Steps CRM Programs That Move The Engaged Customers Mosheh Poltorak Dial For Your Business Sr. Manager Digital Andy Schepper Marketing Brett Rudolph COO Blinds.com Direct Email Marketing Summit Sports and Native Acquistion Benn Mendelsohn Glassesusa.com 3:35 Revamping Your Content To Brand Director Make It More Personalized Geoffrey Sanders Sivana Spirits And Targeted VP Digital Marketing, CRM and Loyalty Claire Lin 4:00 Gilt Groupe Director, Marketing & Conclusion Of Email Marketing & CRM Summit

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews BACK TO CONTENTS 23 12:00 Keynote Executive 4:45 Retailer-Only Speed “Dating”: Pre-Conference Innovator’s Presentation Bring your business cards— you’ll need them! Summit: Defining The Future Mobify Executive and Retail Client 5:30 eTail’s Olympics In Rio 12:25 Keynote: Smart Living By Reception Dreamcanyon: The Impact Of Of Retail: Next-Generation Wearables And Consumer IoT Bringing Together A Community Of Retail Innovators Darren Fogelman MONDAY, AUGUST 15TH, 2016 CEO DreamCanyon For full session descriptions, please visit www.etaileast.com 12:50 Lunch For All Attendees

8:50 Registration & Networking 10:35 Keynote Panel Discussion: 1:50 Panel Discussion: Promotional Breakfast What’s The Future Of Strategies: When Is Too Soon, Marketing: The Internet Of Too Much And Too Frequent? 9:20 Things, WearableTech, And Ad Welcome Remarks & Kent Zimmerman Benchmarking Study Space Opportunities VP eCommerce Santiago Merea Shoe Carnival 9:30 Chairperson’s Opening Chief Revenue Officer Eileen Shulock Yummly Remarks VP eCommerce Kirna Zabete 9:45 Keynote: The Journey From 11:00 Coffee & Refreshments Being A House Of Sports To Claire Lin Canada’s Home Of Sports 11:30 Keynote Panel Discussion: Director, Marketing & Merchandising Frederick Lecoq Going Beyond Omni-Channel: Newegg SVP Marketing and Moving Towards A One eCommerce Customer, One Brand Mentality FGL Sports 2:15 The Math Behind Lingerie Kecia Hielscher Models VP/EMM, Home 10:10 Keynote: The State Of Nordstromrrack.com/ Sharon Klapka The Retail Apps Economy Hautelook Director of Business and And What It Takes To Win Brand Development Kelley Mitchell Price AdoreMe Customers For Life Global Director, Digital Ben Gray Experience & Design Digital Experience IHG (Intercontinental 2:50 Coffee & Refreshments Analyst Hotels Group) Applause and Retail 3:30 Rick Medeiros End Of Summit Client SVP, Chief Digital Officer LoanDepot

Jackman Executive

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews BACK TO CONTENTS 24 10:30 Keynote Executive Presentation 12:45 Invitation-Only Private Lunch Hosted By Symantec Main Conference Day One: James Smith EVP Reimagining And Reinventing Retail Criteo Invitation-Only Private Lunch Hosted By Demandware TUESDAY, AUGUST 16TH, 2016 10:55 Keynote Panel Discussion: Using Innovation To Drive 12:45 Meet and Greet Lunch & For full session descriptions, please visit www.etaileast.com Growth In Today’s Retail Networking For All Attendees Market Sandeep Varma VP Enterprise CRM, 7:20 Registration And Networking 8:55 Keynote Panel Discussion: The Loyalty, and Analytics Breakfast Inside The Solution State Of Transformation And 1800Flowers Zone Disruption Within The Retail John Theiss Industry SVP Retail and Brand Solutions 7:45 Welcome Address & Opening Sean Bunner RetailMeNot Ice Breaker VP New Business Lori Hawthorne Development 11:25 Events Director HSN Networking Refreshment Break Featuring “Minute To Win It” eTail Conferences Deepak Agarwal Games Inside The Solution Founder and CEO 7:50 Chairperson’s Opening Choxi.com Zone Remarks Matt Corey 11:55 Keynote: The 5 P’s Of Building PayPal Executive CMO A Culture Of Innovation & PGA TOUR Superstore Disruption 8:05 Keynote: Creating An Nick Taranto Authentic Company And Narvar Executive Co-Founder Reimagining The Retail Plated.com Experience 9:25 Bloody Mary Morning Break Jon Sainsbury 12:20 Keynote: Harnessing The Power 10:05 President International & Keynote: The Vitamin Of Shareable Content Head of Marketing Shoppe’s Customer Experience Blue Nile Reinvention Journey Andy Wiedlin Executive in Residence, Rose Hamilton Andreessen Horowitz 8:30 Keynote Executive Chief Digital Officer and Former Chief Revenue Presentation Vitamin Shoppe Officer Jeff Barto BuzzFeed Trust Strategist Symantec

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews BACK TO CONTENTS 25 TRACK A: TRACK B: TRACK C: Exhibit Hall Meet-Ups And Activities Growth In Retail/How To Beat Amazon Omni-Channel/Multi-Channel Execution Social, Mobile & The Future Of Retail 1:45 Chairperson’s Remarks Chairperson’s Remarks Chairperson’s Remarks 1:55 Case Study Revolution: Three Retailers. Case Study Revolution: Driving Case Study Revolution: Beyond Revenue: Join Us In the Social Lounge For Retailer- Three Strategies To Become #1 Omnichannel Change And Adoption At How To Value Your Social Media Only Meet-Ups: Get Free Advice You Josh Himwich Hudson’s Bay Marketing Can’t Get Anywhere Else VP and GM Lulu Ge Ilana Rabinowitz Generating Explosive SEO Results Now XO Group Head of Change Management VP Marketing and Product Hudson’s Bay Development Hosted By: Lion Brand Yarn Anthony Long Will Taylor Head of Demand Generation Director Strategic Initiatives Vistaprint Hudson’s Bay

2:35 Executive Presentation Executive Presentation Executive Presentation Denis Coombes Moovweb Executive Monal Patel Director SVP & CBO ROI Revolution and Retail Client Unbxd and Retail Client

3:00 Panel Discussion: Effectively Prioritizing Panel Discussion: Redefining Omni- Panel Discussion: Turning Traffic Into eCommerce Projects To Get Things Done Channel Retail Experiences: Marrying Sales: Making The Mobile Experience Leslie Leifer Digital And In-Store Better For Today’s Consumers VP eCommerce and Product Kathy Thomas Mike Dimiele Development EVP Sr. Manager Testing and Optimization 1800Flowers Half Price Books Redbox

Amanda Greenberg Wayne Duan Michael Zuccato Sr. Director eCommerce Director Digital Commerce Director Online Marketing Ferrara Candy Company Walgreens Sourcebooks

Kristen Klock Brad Dolian Eileen Shulock Director Omnichannel and eCommerce Mobile Marketing Manager VP eCommerce David’s Bridal Cabela’s Kirna Zabete Jon Panella VP Technology Global CEP Strategy Lead SapientNitro

3:00 Zeta Wine Tasting Invitation-Only 3:30 Minute To Win It Challenges & Beer Happy Hour Inside The Solution Zone

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews BACK TO CONTENTS 26 4:05 Moving The Needle With Your SEO Going Beyond Omni-Channel: Moving Secrets of Successful Videos from a Viral Join Us In the Social Lounge For Retailer- Program Towards A One Customer, One Brand Video Master Only Meet-Ups: Get Free Advice You Vijay Srinivasan Mentality Steven Leeds Can’t Get Anywhere Else Director, ECommerce Operations Rick Medeiros SVP Marketing Know Your Mobile Customer Autozone SVP, Chief Digital Officer Systemax LoanDepot Hosted By: Mike Dimiele Sr. Manager Testing and Optimization Redbox 4:35 Executive Presentation Executive Presentation Executive Presentation Join Us In the Social Lounge For Retailer- myThings Executive Only Meet-Ups: Get Free Advice You Can’t Get Anywhere Else 4:50 Panel Discussion: The Future Of Panel Discussion: Examining The Retail Presentation Personalization: Creating A Language Of Relationship Between Marketing And Customer Acquisition Best Practices Customer Engagement Merchandising And Increasing Traffic Hosted By: Michael Zuccato Santiago Merea Conversion Director Online Marketing Chief Revenue Officer Sarah Rasmusen Sourcebooks Yummly Director Digital Merchandising Kohl’s Kristen Klock Director Omnichannel and eCommerce Wayne Duan David’s Bridal Director Digital Commerce Walgreens Evergage Executive Kecia Hielscher VP/EMM, Home Nordstromrrack.com/Hautelook Gary Kazmer GM of eCommerce Crayola Allon Caidar CEO TVPage

5:15 Conclusion Of Main Day One

5:15 eTail Booze, Bites & Bowling Cocktail Reception

7:15 End of the Cocktail Reception

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews BACK TO CONTENTS 27 9:25 Irish Coffee Morning Tournaments In The Exhibit Main Conference Day Two: Refreshment Break & X Box Hall: Get Your Game On! Tournaments: Get Your Game Online And Multi-Channel Growth Fundamentals On! 11:45 Keynote: Executive Presentation 9:55 Keynote: The Future Of Retail WEDNESDAY, AUGUST 17TH, 2016 Ghalia Bhatty And The Convergence Of Chief eCommerce and For full session descriptions, please visit www.etaileast.com Customer Centricity, IoT And Digital Officer, Scholastic Omnichannel Reading Club Scholastic Thoryn Stephens Chief Digital Officer American Apparel 12:05 Guest Retail Keynote: The 7:20 Registration And Networking 8:30 Keynote Executive Presentation Retailer Opportunity On 10:20 Keynote Executive Pinterest Breakfast Inside The Solution Fayez Mohamood Presentation Zone Co-Founder and CEO Michael Yamartino Bluecore and Retail Client IBM Executive and Retail Client Head of Commerce 7:50 Chairperson’s Opening Remarks Pinterest Dynamic Yield Executive 8:55 Keynote Panel Discussion: 10:45 Keynote Panel Discussion: 12:30 Keynote: Retail’s “State of the Staying Ahead Of Consumer Making The Omni-Channel Union” 8:05 Keynote: It’s Personal: How CVS Expectations To Drive Commitment Via Technology, Health Is Creating a Connected Engagement And Keep Your Resourcing And Processes Mark Walker Brand Top Of Mind CEO Health Experience for Its Stephan Schambach Jackthreads Customers Kathy Thomas CEO, EVP NewStore Brian Tilzer Half Price Books 12:55 Meet and Greet Lunch & Chief Digital Officer Networking For All Attendees CVS Health 11:15 Refreshment Break And X Box

TRACK A: TRACK B: TRACK C: Exhibit Hall Meet-Ups And Activities Data, Analytics & Attribution Customer Insights, Loyalty & Personalization Conversion Optimization & Usability 1:55 Chairperson’s Remarks Chairperson’s Remarks Chairperson’s Remarks 2:05 Case Study Revolution: Using Data To Crafting a Product Marketing Initiative To Case Study Revolution: The Vendor Selection Join Us In the Social Lounge Optimize All Areas Of The Business Drive Brand Affinity Through Storytelling Process: Working Through The Outsourcing For Retailer-Only Meet-Ups: Mark Bietz Emily Culp Process Get Free Advice You Can’t Get CMO CMO Marta Dalton Anywhere Else Fun.com Keds Director eCommerce Mobile Search Trends Coca Cola Hosted By: 2:35 Executive Presentation Executive Presentation Executive Presentation Daniel Marques Visenze Executive and Retail Client Blue Triangle Technologies Executive and Retail Client Director Online Marketing Talbots

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews BACK TO CONTENTS 28 3:00 Measure What Matters: Using Data to Improve Beyond Marketing Research vs. User Research: Panel Discussion : Efficiently Moving Customers 1:55 Session Continues Engagement and Optimize Profit A Call For A Holistic Person-Understanding In Through The Conversion Tunnel To Drive Repeat Mike Lackman Business Purchases CEO Alex Genov Gary McEldowney Petflow Head of UX Research and Web Analytics Marketing Director Zappos.com Allergy Buyers Group, LLC Brad Sockloff SVP eCommerce Nutrisystem Amanda Greenberg Sr. Director eCommerce Ferrara Candy Company Benn Mendelsohn Brand Director Sivana Spirits SteelHouse Executive 3:30 Happy Hour Refreshment Break Inside The Exhibit Hall 4:00 Panel Discussion: Tying Offline Data To Panel Discussion: Crafting ROI-Driven Panel Discussion: Increase Revenues Immediately Women In eTail Networking Online Data To Create Optimized Engagement Experiences For Cross-Channel Customers Using Effective Testing Strategies Reception Experiences Brad Sockloff Haley Nemann SVP eCommerce Director Digital Experience Nutrisystem Crocs Andy Schepper Lindsay Chastain COO Head of Marketing Strategy Summit Sports LiveRamp Scott Gude VP eCommerce- Site Experience Fanatics Scott Zakrajset VP Site Optimization Shoebuy 4:30 Panel Discussion: The Attribution Modeling Getting an ROI From Your Email Program: Retail Presentation Journey: Finding The Right Model That Delivers Reviewing Your Campaigns Results For Your Business Karen Bennett Victor Castro Amy Boaz Senior Manager, Online Feedback Strategy Jason Groesser Director of eCommerce Director Insights Sr. Manager Global Home Depot and Innovation Digital Marketing, Zachy’s Autotrader Global eCommerce Lenovo

5:00 Retailer-Only Chats And Cocktails (Pick A Table And Grab A Drink) Table 1: Achieving Omni-Channel Success Table 3: Jumpstart Your Start Up Table 5: Attribution Best Practices Hosted By: Eileen Shulock, VP eCommerce, Kirna Zabete Hosted By: Christine Monaghan, Director/VP eCommerce, Villa Hosted By: Amy Boaz, Sr. Manager Global Digital Marketing, Global eCommerce, Lenovo Table 2 Table 4: Hosted By: Xiaodi Zhang, Chief Product Officer, Istdibs Hosted By: Rosie Manfredi, Director, User Experience, Digital Check www.etaileast.com for additional table host information. Commerce, Harry and David 6:00 End Of Main Conference Day Two

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews BACK TO CONTENTS 29 Christine Monaghan Main Conference Day Three: Director/VP eCommerce Villa It’s All About Growth – Mobile, Social And Ashley Serotta Emerging Markets Sr. Director Digital Marketing and THURSDAY, AUGUST 18TH, 2016 eCommerce Living Proof

For full session descriptions, please visit www.etaileast.com Gregory Rice Marketing Manager Newegg

Peter Stringer 8:30 Registration & Networking 10:30 Coffee & Refreshment Break VP Digital Media Breakfast Boston Celtics 11:00 Keynote: Leverage Social Media 9:00 Chairperson’s Opening Remarks Channels To Drive Sales And 12:45 Lunch For All Attendees Consumer Engagement 9:15 Keynote: The Last Session Mark Venezia 1:45 Panel Discussion: Examining You’ll Ever Need to Go to About SVP Global Sales and Device Type Trends In Search– Omni-Channel. Promise Marketing NA Optimizing For Mobile Spreadshirt Charlie Cole Bryson Meunier Chief Digital Officer SEO Director Tumi 11:25 Keynote Executive Presentation Vividseats.com Merkle Executive and Retail Client 9:40 Keynote Executive Presentation Ethan Smith Chief Growth Officer Alex Yoder 11:50 Keynote: Creating Community Yummly CEO To Drive Commerce Trueffect  Brett Northart 2:10 Closing Session: Getting Co-Founder and President Customers To Complete The 10:05 Panel Discussion: Looking At Le Tote Purchase No Matter The Mobile Innovation In Retail Device Today 12:15 Keynote Panel Discussion: Tom Weisend Creating Effective Content That 2:40 Coffee & Refreshments/ End Director of User Increases Engagement & Loyalty Of Main Conference Day Experience Three Wayfair Bridget O’Brien Vice President of Marketing, Amy Madonia Communications and VP eCommerce and Creative Marketing Vistaprint Julien Farel

Get Your Tickets 888-482-6012 or 646-200-7530 · [email protected] · www.etaileast.com · Follow Us:@eTailNews BACK TO CONTENTS 30 About Our Sponsors

Lead Sponsors publishers. Criteo ads reach over 1.1 billion Merkle businesses and governments seeking unique Internet users (comScore, September the freedom to unlock the opportunities Merkle is the largest privately-held customer Bluecore 2015). For more information, please visit technology brings -- anytime, anywhere. relationship marketing agency and is a At Bluecore we are transforming www.criteo.com. Founded in April 1982, Symantec, a Fortune leading provider of fully integrated customer the way eCommerce marketers 500 company, operating one of the largest Emarsys relationship marketing solutions that maximize use data and automation to communicate with global data-intelligence networks, has provided results and demonstrate return on marketing customers. 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BACK TO CONTENTS 31 About Our Sponsors like Flag Lady Gifts, Redmart, Pepperfry etc., AgilOne Applause constant and unpredictable change. With radically improve conversions and increase AgilOne is a cloud-based Launched in 2008 as intuitive applications for both business and sales volumes. Unbxd is backed by IDG customer marketing platform. It is used by uTest, Applause is leading the app quality technical users, retailers are empowered to Ventures and Inventus Capital and closed their brands including Lululemon Athletica, Tumi, revolution by enabling companies to deliver quickly execute omni-channel merchandising series A round of funding last year. The Body Shop, Moosejaw, and shopPBS.org. digital experiences that win - from web to and marketing; manage operations globally; and develop unique capabilities that differentiate Visenze AgilOne helps marketers connect with the mobile to wearables and beyond. By combining individual in every customer. 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Our purpose is on any behavior, event or criteria. Flexible customers engaged, and expert services make and easy to use, Iterable is the platform for MBuy, a division of Mediaocean, it easy. Referral programs can apply to your to create great experiences for retailers, their employees and the end consumer. Our marketers who understand the fast pace of combines everychannel media brands, target specific customer segments, and modern consumer marketing and want to expertise and the best advertising technology promote individual products and categories. products bridge the gap between physical and virtual retail channels, offering the latest in maximize growth. in the industry – providing advertisers with Deep advocate insights, flexible reward options, superior media buying and planning services and a powerful API let marketers integrate retail management and customer experience Jumpshot technology. Our interactive retail solutions, that reach and engage the right audience, referrals everywhere, including mobile, social, What if you could connect in the right channels. Clients trust MBuy to web, and offline. including endless aisle and digital signage, bring elements of online and mobile shopping the analytics of all sites together? Jumpshot deliver high performance campaigns that meet Fastly experiences into the physical store to engage is a marketing analytics solution that helps their advertising and business objectives. To marketers understand their customer’s entire learn more about MBuy’s everychannel media Founded in 2011, Fastly is and educate shoppers during the purchase online lives. Consumers visit tens of millions solutions, go to HYPERLINK “http://www. the only content delivery network that gives process. iQmetrix POS is a modular system for of websites daily. Most marketers only have MBuy.com” www.MBuy.com. businesses complete control over how they managing all aspects of a store chain operation, insight into one of those websites: their own. serve content, unprecedented access to real- including POS, ERP, inventory, and HR. Based Mobify on a platform philosophy, our solutions Jumpshot tracks more than 160 billion monthly time performance analytics, and the ability to Mobify believes that allow users to effectively manage back-of- clicks, helping businesses know what their cache frequently changing content at the edge. relationships are the ultimate competitive house operations and the in-store customer customers are doing anywhere, anytime they’re Our secure, global network allows enterprises advantage. Building strong, loyal customer experience. In a nutshell, we give retailers what online. to increase revenue and improve customer relationships drives our passion to remove they need so customers can get what they experiences across their websites and mobile complexity from mobile shopping. We do this applications while maintaining fast, consistent, by providing a singular platform that turns

BACK TO CONTENTS 33 About Our Sponsors fragmented mobile interactions into meaningful privacy of yours and your customer’s data. was recently named in the 2015 Ad Age BtoB and is backed by Founders Fund, Polaris customer connections. Mobify’s Mobile ObservePoint’s DataAssurance™ technology Best Awards, as CIOReview Magazine’s Top 50 Venture Partners and Cisco Systems. For more Customer Engagement Platform is used by ensures that your data is accurately collected, Retail Solutions, Digiday Signal Awards, Boston information, visit www.quantcast.com global retailers to drive hundreds of millions utilized, and safeguarded. Business Journal’s Hottest Tech Companies of dollars in revenue every year. Ranked by to Watch, and Editor’s Choice Award from OpinionLab Forrester as a leader in mobile commerce Shopper Marketing Magazine. For more Rakuten Marketing and engagement, Mobify keeps retailers OpinionLab is a high- information, visit HYPERLINK “http://www. Rakuten Marketing ahead of the curve by delivering personalized growth SaaS provider of continuous Voice of ownerIQ.com” www.ownerIQ.com. is the global leader in experiences through innovative apps, mobile Customer listening solutions that drive smarter, PowerReviews omnichannel marketing, delivering its vision web, messaging and location-based marketing. real-time business action to deliver a high of driving the omni experience - marketing Established in 2007, Mobify is a global quality and consistent customer experience. PowerReviews software designed for a streamlined consumer technology company with an extensive partner The world’s largest brands, including: 4 of helps more than 1,000 experience. Offering an integrated strategy network covering North and South America, the top 5 U.S. retailers; 8 of the 10 largest brands and retailers collect, display and that combines consumer centric insights Europe, Asia and Australia. Headquartered in American banks; the 5 largest U.S. insurance syndicate customer reviews and answer with e-commerce expertise, Rakuten Vancouver, Canada, Mobify also has offices in companies; and 3 of the top 4 U.S. airlines use customer questions. Ratings, reviews and Q&A Marketing aims to inspire better marketing. Chicago, USA and Reading,UK. OpinionLab to optimize customer experience empower companies to engage customers and drive engagement at the moment of purchase and drive traffic, Rakuten Marketing’s omnichannel services Netmining increase sales and create actionable insights. include Rakuten Affiliate Network (formerly Marketers today across channels. OpinionLab continuously The PowerReviews Syndication Network helps LinkShare), Rakuten Display (formerly have access to more introduces new innovation to serve marketing brands and retailers reach hundreds of millions MediaForge), Rakuten Attribution (formerly consumer data than ever before. Netmining and customer experience leaders, and is of in-market shoppers on leading ecommerce DC Storm), and Rakuten Search. accelerating all aspects of its business to best develops powerful strategies that unlock the sites and search engines. For more information, RetailMeNot, Inc. maximum value in data, transforming it into serve the needs of its global customer base. www.powerreviews.com RetailMeNot, Inc. actionable audience intelligence. We believe ownerIQ Quantcast operates the world’slargest marketplace for your marketing should be driven by human ownerIQ, “The Q” digitally digital offers. The company enables consumers insights using data as a tool, not the other Quantcast is a technology company specialized connects retailers and brands through the across the globe to find way around. This approach creates a deeper in real-time advertising and audience power of second-party data, providing understanding of your brand. The result is your measurement. transparency, scalability, and relevancy within hundreds of thousands of digital offers from most important audience, delivered. digital marketing. ownerIQ changes the way As the pioneer of direct audience measurement their favorite retailers and brands. During the 12 months ended September 30, 2014, NewStore retailers, brands and e-commerce websites in 2006, Quantcast has the most in-depth run their digital advertising campaigns, understanding of digital audiences across the RetailMeNot, Inc. experienced more than Working in conjunction with existing 655 million visits to its websites. In 2013, ecommerce platforms, NewStore allows brands reaching consumers both online and in-store. Web, allowing marketers and publishers to The Q has the largest and most transparent make the smartest choices as they buy and RetailMeNot estimates $3.5 billion in its paid to deliver a mobile-first retail experience retailer sales were attributable to consumer designed around how consumers want to buy second-party data marketplace, called “The sell the most effective targeted advertising Qniverse,” which aggregates over 1 Billion on the market. More than 1,000 brands rely traffic from digital offers in its marketplace. today — anywhere, anytime, with single touch The RetailMeNot, Inc. portfolio includes simplicity. Founded by Stephan Schambach, online shopping behaviors of more than 200 on Quantcast for real-time advertising. As the million U.S. consumers each month from leader in Big Data for the digital advertising HYPERLINK “http://www.RetailMeNot.com” creator of Intershop and Demandware, www.RetailMeNot.com, the largest digital offer NewStore is headquartered in Boston. retailers, product brands and e-commerce industry, Quantcast directly measures sites. Our fully integrated programmatic stack, more than 100 million Web destinations, marketplace in the ; HYPERLINK ObservePoint built specifically for the needs of marketers in incorporates over 2 trillion new data records “http://www.RetailMeNot” www.RetailMeNot. the Retail ecosystem, enables our advertisers every month and continuously processes ca in Canada; HYPERLINK “http://www. The accuracy of VoucherCodes.co.uk” www.VoucherCodes. your data is paramount when it comes to to leverage our partners’ 1st party data pools as much as 30 petabytes of data every day. making informed strategic decisions,increasing to power their e-commerce campaigns, retail Quantcast is headquartered in San Francisco workplace efficiency, and ensuring the initiatives, and prospecting programs. ownerIQ

BACK TO CONTENTS 34 About Our Sponsors co.uk, the largest digital offer marketplace in for serious analysts, enabling you to test every consumer data to power email and website and is a specialist in eCommerce translations the ; HYPERLINK “http://www. aspect of your site, target anyone, run more campaigns that deliver the relevant experiences – businesses large and small use its award- Deals.com” www.Deals.com in ;www. tests in less time, and deliver measurable wins your customers demand.” winning services to increase their cross border Actiepagina.nl, a leading digital offer site in for the entire organization. With SiteSpect’s sales potential. Sparkpost the ; Bons-de-Reduction.com patented, tag-free solution, you can test Trustpilot andwww.ma-reduc.com, leading digital offer content, features, and functionality across SparkPost is the sites in France; HYPERLINK “http://www. websites, mobile sites, and apps, enabling world’s number one email infrastructure Trustpilot is a global, online review community Poulpeo.com” www.Poulpeo.com, a leading you to find new optimization opportunities provider. Our customers—including Pinterest, that builds trust and transparency between digital offer site with cash back in France; and where other tools can’t. SiteSpect’s offerings Twitter, Etsy, Ebates, and Zillow—send over consumers and businesses. Currently boasting HYPERLINK “http://www.Deals2Buy” www. include A/B testing, multivariate testing, 3 trillion messages a year, over 25% of the more than 19 million consumer reviews of Deals2Buy. com, a leading digital offer site in behavioral targeting and personalization, world’s legitimate email. The SparkPost 120,000 businesses, Trustpilot produces a North America. RetailMeNot, Inc. is listed on mobile optimization, and site speed solutions. service for sending API-driven transactional TrustScore for businesses based on recent the NASDAQ stock exchange under the ticker SiteSpect’s patented technology and and marketing email provides the industry- reviews. Trustpilot’s community is live in 27 symbol “SALE.” Investors interested in learning professional services are used by companies leading performance, deliverability, flexibility, countries and more than 10,000 consumers more about the company can visit http:// such as Wal-Mart, Target, Urban Outfitters, and analytics they need to drive customer sign up to Trustpilot every day. The platform investor.retailmenot.com/. Overstock.com, Bed Bath and Beyond, Intuit, engagement for their business. Follow us on also helps businesses generate insights through SurveyMonkey, Trulia, and leading financial Twitter @SparkPost or go to sparkpost.com. customer review data analytics. This can SapientNitro services companies. Sign up for a demo to be used to continuously improve business SteelHouse SapientNitroSM, part operations, increase customer satisfaction see SiteSpect in action today at http://www. ADVERTISING SUITE of Sapient® (NASDAQ: sitespect.com/learnmore or call 617-859-1900. SteelHouse is the and drive innovation. By enabling businesses storytelling for an always-on world. We’re most powerful end to end solution that to engage directly with customers, Trustpilot changing the way our clients engage today’s SLI Systems enables marketers to get the most out of aims to set new global standards in consumer connected consumers by uniquely creating SLI Systems enables their performance marketing budgets. With to business dialogue. Trustpilot has customers integrated, immersive stories across brand e-commerce retailers industry leading audience segmentation in 65 countries and has developed strong communications, digital engagement, and omni- to increase sales by connecting shoppers with and creative development tools, SteelHouse positions in Denmark, Sweden, UK, France, channel commerce. We call it Storyscaping, the products they’re most likely to buy. With gives advertisers the ability to find, and reach Germany and the Netherlands, as well as the where art and imagination meet the power proven search technology that learns from the right customer with the right message US. With offices in Copenhagen, London, New and scale of systems thinking. SapientNitro’s the behavior of real site visitors, SLI delivers at the right time. Coupled with its targeting York, Berlin and Melbourne, Trustpilot’s 500+ unique combination of creative, brand and site search, navigation, merchandising, mobile, capabilities and reach only SteelHouse enables employees represent 40 different nationalities. technology expertise results in one global team recommendations and SEO solutions that arm advertisers to drive results at scale. All from collaborating across disciplines, perspectives retailers with the tools they need for rapid one platform. and continents to create game-changing growth. SLI Systems is the most chosen SaaS- StrakerTranslations TurnTo success for our Global 1000 clients, such based site search provider to U.S. Internet as Chrysler, Citi, The Coca-Cola Company, Retailer Top 1,000 retailers and operates on Straker Translations is TurnTo is the fastest-growing Lufthansa, Target, and Vodafone, in 31 cities five continents. To learn more, visit sli-systems. one of the world’s fastest provider of customer content www.sapientnitro.com. com or email HYPERLINK “mailto:discovery@ growing translation companies. Ranked solutions to top merchants and brands. With sli-systems.com” [email protected]. in the top 80 language service providers a unique suite of 4 innovative products that Sitespect globally out of 27,000 vendors, its cloud- work beautifully together - Ratings & Reviews, SiteSpect is the only SmarterHQ enabled translation platform leads a US$40 Community Q&A, Visual Reviews, and digital optimization platform that enables SmarterHQ is the billion industry by enabling translations to be Checkout Comments - TurnTo produces more the world’s leading online businesses to contextual marketing technology brands use to delivered with simplicity and speed. Global content of more different types, delivering optimize the entire user experience, increase drive conversion and loyalty. We leverage your production centres in Auckland, Barcelona and greater conversion lift, better SEO, and deeper conversions, and drive more revenue. SiteSpect existing marketing technologies, combining Denver deliver a high quality global service. merchandising insights. TurnTo invented the offers advanced testing real-time behavior recognition with historical Straker Translations is the trusted provider Community Q&A format and continues to for many of the world’s leading organizations,

BACK TO CONTENTS 35 About Our Sponsors innovate, with enhancements that increase optimization. Ultimately, TVPage empowers YourAmigo Zeta Interactive response rates and help shoppers find fast retailers to engage their customers at every In 2015 YourAmigo Zeta Interactive is an award answers from a variety of sources. TurnTo point in the customer journey with video and delivered $57 Million in incremental Ultra Long- winning Customer Lifecycle clients also enjoy a world-class Ratings & create loyal customers for life. Tail, Non-Brand traffic to an iconic omnichannel Marketing Company best known for Reviews platform, a highly engaging source U.S. Postal Service client. YourAmigo’s Big Data and Machine simplifying complex marketing challenges with of real-time customer content with Checkout Learning Engine creates a scalable, incremental a strong platform, data and analytics capacity. A self-supporting Comments, and a permissions-cleared source sales channel by capturing terabytes of data Zeta helps the world’s leading brands acquire, government enterprise, the U.S. Postal Service of customer photos and videos through Visual daily through which we uncover millions of grow and keep customers. Its marketing is the only delivery service that reaches every Reviews. TurnTo offers integrations with major new ultra long-tail, non-brand search phrases platform, Zeta Hub, is a comprehensive, address in the nation: 152 million residences, eCommerce platforms and is built for the new monthly, gaps in our clients’ businesses. For multichannel marketing solution that unifies businesses and Post Office Boxes. The Postal world, reimagined for mobile, visual content, example, YourAmigo’s Big Data engine found and unlocks data, driving return on marketing Service receives no tax dollars for operating and messaging. over 22 million never-before -seen, ultra long- investment. It has grown through organic expenses and relies on the sale of postage, tail organic search phrases this year for which business moves, fueled by heavy investment TVPage products and services to fund its operations. our client was not getting any sales. Together in technology, as well as strategic acquisitions. The TVPage Video With more than 31,000 retail locations and the with our client, YourAmigo created high quality, Consider Zeta Interactive if you are a large Commerce Cloud enables retailers to execute most frequently visited website in the federal new, relevant landing pages, with a wonderful enterprise focused on measurable results in a complete video commerce strategy. With government, usps.com, the Postal Service UX, delivering $57 Million in additional revenue acquiring or retaining customers in consumer the most advanced Video Syndication, has annual revenue of more than $65 billion in one year, while also achieving our ecstatic products, retail, financial services, or the CMS, Customizable Video Players, Video and delivers nearly 40 percent of the world’s client’s target ROAS. Find New Revenue transportation & hospitality industry. Its Merchandising Engine, and Broadcast-Grade mail. If it were a private-sector company, the Now – our pay-for-performance service has managed services options will appeal to Video Delivery system, the platform enables U.S. Postal Service would rank 42nd in the unique tracking so, with YourAmigo, there is no companies who use third parties for digital retailers to manage, merchandise and publish 2012 Fortune 500. The Postal Service has confusion as to where the clicks or sales came marketing execution. Its key differentiator is any video content, leveraging vendor, influencer been named the Most Trusted Government from. Contact us on 1800-816-7054- http:// its aggressively data-driven approach to cross- and internally produced content in a well- Agency for seven years and the fourth Most www.youramigo.com. channel, cross-device marketing optimization, structured workflow. TVPage serves the video Trusted Business in the nation by the Ponemon enabled by its massive proprietary database, customer experience with built-in optimization Institute. delivered with professional support. capabilities, outputting insightful analytics in real-time for continued monitoring and United States Postal Service 475 L’Enfant Plaza Washington DC 20260 Ph 202-268-2000 / Email: [email protected]

BACK TO CONTENTS 36 About Our Media Partners

Official Media Partner include retailers, agencies, advertisers, media Supporting Publications — all online. The eM+C staff is backed by an Internet Retailer buyers, software and services providers, and Chain Store Age Editorial Advisory Board that represents the wireless companies. Simply put, we want to help freshest thinkers in the arena of e-marketing and INTERNET those engaging location-based services be as Chain Store Age is the one commerce, keeping us focused and ahead of the RETAILER is the world’s largest publisher in the successful as possible. publication and online website curve. field of e-commerce. Through multiple print, (including e-newsletters) that targets, influences digital and web-based publications and database and educates the retail c-suite from a business services, we provide strategic and practical Mobile Leaders Alliance intelligence perspective. We reach senior titles FierceRetail business information and original competitive The MLA is dedicated from every segment within retail: from big box FierceRetail is a daily email news briefing research on e-retailing to more than 200,000+ to setting the standard to food service; from ecommerce to brick and delivering the latest news & analysis for busy retail executives and direct marketers every in mobile education for advertising, marketing mortar. We also reach the following titles: CEO, retail executives. Coverage areas include month. and technology professionals. The organization CIO, CFO, CMO, COO; including those key titles business strategy, consumer trends, financial serves as a place for mobile thought leaders that report into the c-suite for decision-making. operations, e-commerce, store operations, and Official Research Partner to come together and exchange ideas, news, more delivered straight to your inbox. Follow us products, apps and more; ultimately bridging the CMS Wire on Twitter @FierceRetail. Sign up to receive our eMarketer gap between innovation and education. free daily newsletter at www.fierceretail.com. eMarketer is the CMSWIRE is a popular web authoritative research firm for marketers who magazine published by Simpler need to stay ahead of digital and require credible Mobile Marketing Media Group, Inc. Founded in Innovative Retail benchmarks for their decisions. We deliver Association 2003 it publishes daily news, analysis, interviews Technologies customers a comprehensive and definitive view The Mobile Marketing and best practices focused on Customer Innovative Retail Technologies (formerly into the state of the digital marketplace, as well Association (MMA) is the world’s leading global Experience Management, Digital Marketing, Integrated Solutions for Retailers) - a free as vetted data and insights to support their non-profit trade association comprised of more Social Business and Enterprise Information monthly magazine helping retail executives initiatives. than 800 member companies, from nearly Management. make informed decisions about technology fifty countries around the world. The MMA’s and operations solutions for all of their sales mission is to accelerate the transformation Direct Marketing News channels. The magazine provides insight on how Supporting Associations and innovation of marketing through mobile, retailers can achieve critical business objectives American Mobile Retail driving business growth with closer and stronger Marketers need insight by integrating leading-edge solutions across the Association consumer engagement. that drives customer retail enterprise. action and profitable revenue. Getting to that Home of the truckpreneur, insight takes the right mix of data, strategy, and American Mobile Retail Association (AMRA) Web Marketing Association technology. Direct Marketing News provides the Mobile Commerce caters to non-traditional small business owners The Web Marketing comprehensive coverage of the hottest trends, Daily who operate retail stores on wheels! The AMRA success strategies, and core technologies that was founded by truckpreneurs for truckpreneurs Association was founded The News leader in Mobile Marketing, Media and in 1997 to help define the marketers need to get from raw data to profitable Commerce and serves to unite mobile retail business owners insight. DMN delivers that timely information and operators by providing support and assistance standard of excellence for online marketing. -The most read publication on mobile marketing, Our internationally known award programs, through a robust set of digital offerings that to one another, educate the public and city officials include a website, email newsletters, eBooks, media and commerce of the many benefits of this new business model, such as WebAward Competition for Website social media, virtual events, and webcasts, as well -Content focused on how marketers use the and work together to validate the business and lift Development, Internet Advertising Competition as a monthly print edition, Essential Guides series, mobile channel for branding, customer acquisiton outdated laws and restrictions on mobile retail. and the MobileWebAwards, recognize the people and live events that collectively serve an opt-in and customer retention www.americanmra.com and organizations responsible for developing the most effective online marketing programs on the audience of more than 150,000 senior marketing -Target audience is advertisers, agencies, mobile Location Based Marketing Internet today. Entrants benefit from assessment executives per month. service providers, publishers and wirless carriers Association of their marketing efforts by a professional judging Sign up for the daily newsletters: www. The Location Based Marketing panel and the marketing opportunities presented EMARKETING + COMMERCE mobilecommercedaily.com Association is a international group by being recognized as an award-winning web (EM+C) dedicated to fostering research, developer. education and collaborative innovation at the EMARKETING + COMMERCE Mobile Marketer Mobile Marketer intersection of people, places and media. Our (EM+C) is the one-stop shop THE NEWS LEADER IN MOBILE MARKETING, MEDIA AND COMMERCE Mobile Marketer is goal is to educate, share best practices, establish where you can find the information you need the most read publication on mobile marketing, guidelines for growth and to promote the services to reach more people and serve them better, to media and commerce. Their content is focused of member companies to brands and other market more effectively, and to increase revenue content-related providers. Members of the LBMA BACK TO CONTENTS 37 About Our Media Partners on how marketers use the mobile channel for RetailWire mThink: The Ecommerce Club branding, customer acquisition and customer REVENUEperformance Revenue+Performance retention. Their target audience is advertisers, RETAILWIRE is the retail Monetization & High-Performance Marketing The Ecommerce Club is a member- Google Shopping is NOT SEM! agencies, mobile service providers, publishers industry’s premier online led group dedicated to encouraging Treating your Product Listing Ad campaigns the and wireless carriers. Sign up for the daily discussion forum. RetailWire goes beyond BLUE and supporting retailers in same as Paid Search is a huge mistake. The new newsletters www.mobilemarketer.com and www. conventional headline news reporting. Each developing ecommerce expertise. Revenue+PerformanceBOOK e-commerce blog tells you mobilecommercedaily.com business morning, RetailWire editors pick news CPS & CPA Building collaboration through information sharing, topics worthy of commentary by its “BrainTrust” why.2016 99%Network of Rankings SEM agencies have zero expertise market insight, networking and events, we’re The Best CPA and CPS panel of industry experts, and the general withNetworks Google Worldwide Shopping campaigns or other PLA bringing the industry together to develop best Multichannel Merchant RetailWire membership. The results are virtual advertising platforms.2016-Q1 : Issue 23 Increase ROI and ROAS with practice for an omnichannel future. Revenue+Performance. Learn from the experts Multichannel Merchant is round tables of industry opinion and advice covering key dynamics and issues affecting the in Google Shopping and e-commerce. World class the indispensable resource Google Shopping advice: mThink.com/ecommerce. The Paypers covering marketing and retailing industry. RetailWire membership is free operations management for ecommerce and to all qualified retail industry professionals. Over The Paypers (www. two-thirds of members are in top executive or thepaypers.com) is the Netherlands-based leading catalog companies that sell merchandise direct-to- Social Media Examiner customer through multiple channels. We provide positions, representing a broad independent source of news and intelligence for The world’s largest targeted, compelling content both in-print and cross section of retail channels and the companies professionals in the global payment community. online social media magazine, Social Media online, including our magazine, buyers guides, that supply them. RetailWire is supported via Our products are aimed at merchants, payment Examiner® helps millions of businesses discover webinars, whitepapers, special reports and events. sponsorships by leading retail suppliers and service services providers, processors, financial organizations. how to best use social media, blogs and podcasts institutions, start-ups, technology vendors and to connect with customers, drive traffic, generate payment professionals and have a special focus on The Response Group awareness and increase sales. Our mission is to all major trends and developments in payments- Retail TouchPoints help you navigate the constantly changing social The Response Group is the related industries including online and mobile Retail TouchPoints (RTP) is media jungle. Our editorial team works with the payments, online/mobile banking, cards, cross- leading source of information for performance- world’s top social media pros to bring you original based marketers. Response Magazine, Response an online publishing network for retail executives, border e-commerce, e-invoicing and SEPA. We are offering content focused on optimizing the and comprehensive articles, expert interviews, also keen on keeping our readership informed with Expo and the DRMA are gateways to the top reviews of the latest industry research and the marketers, networks, agencies and service customer experience across all channels. RTP regard to online fraud prevention innovations and provides an array of editorial opportunities and news you need to know to improve your social the most significant trends in the digital identity providers ñ the leaders who implement, manage media marketing. and facilitate the best direct-to-consumer content designed to guide the retail companies space. campaigns. in their quest for long-term success. Focusing on the importance of thinking innovatively in a new media climate, we provide optimal vehicles to Target Marketing Visibility Magazine Retail Dive share industry insights and announcements, such Target Marketing helps Visibility Magazine, founded in as digital newsletters, video and audio podcasts. professionals navigate multichannel direct marketing Retail Dive provides news 2007, has become the guide to latest trends in More than 28,000 retail executives tap into the with innovative tactics, techniques and solutions. and analysis on the latest internet marketing. Visibility conducts interviews weekly RTP newsletter, covering every type of line No matter what challenges you face, our thought in retail. Our mission is to provide busy executives with CEOs, shares opinions, reviews products, of business, from C-level executives, to Marketing, leaders can offer diverse opinions about what tactics with a bird’s-eye-view of the retail industry in and provides a wealth of information about the Merchandising, Store Operations, IT and Supply are successful and the best practices to implement 60 seconds. With a mobile-optimized daily email movements in the industry. Additionally, Visibility Chain. them in order to survive and thrive in this ever- will reach many fringe businesses that may have newsletter, website, and app, Retail Dive covers evolving world. eCommerce, technology, loss prevention, marketing, been contemplating entering or expanding their consumer trends, logistics, and more. Internet marketing campaigns. Visibility is published RetailingToday quarterly and covers a wide range of topics Retailing Today is Total Retail including, but not limited to, organic optimization, Retail Merchandiser focused on the nation’s top tier retailers, their Total Retail is the go-to source for marketing, pay-per-click marketing, website analytics, affiliate trading partners and the wide range of service e-commerce, operations and management marketing, and press release distribution. Visibility Retail Merchandiser is a 54 providers who support them. We help readers executives looking for the latest news and analysis embodies high-quality content, good sense, year old, award winning, bi-monthly retail publication understand the strategic implications of industry on the omnichannel retail industry. A quarterly superior taste, and the character of conscientious which reaches over 215,000 decision makers leaders’ constantly evolving strategies in the areas print issue, daily e-newsletter (Total Retail Report), journalism. worldwide. Our readers are buyers, CEO’s, financial of merchandising, marketing, operations, format daily-updated website, and virtual and in-person investors, visual merchandisers, licensors, licensees, development, multichannel integration, mobile events offer brick-and-mortar retailers, e-tailers, licensing agencies and consultants to almost every and social commerce and the senior executives catalogers, brand manufacturers and retail industry major chain. We also distribute at trade shows and responsible for their execution. consultants the information they need to do their food and wine festivals, as well as social media such jobs more effectively. as LinkedIn, Pinterest, Twitter, Instagram, Facebook and RM’s Blog: Merchandise Monday. BACK TO CONTENTS 38 Registration Information ·· Call 1-888-482-6012 or 646-200-7530 ·· e-mail: [email protected] Attend as a Group & Save $$$s! ·· Register online www.etaileast.com

INDIVIDUAL PRICING FOR RETAILERS All 4 Day Conference Passes Include a Choice of One of These Aug 15 Workshops: Book By Standard • Email & CRM Summit (Retailer Only) Jul 29, 2016 Price • Search, Display & Online Media Summit (Retailer Only) SAVE $300 4 Day Conference Pass (Aug 15-18) $2299 $1999 • Innovation: Defining The Future of Retail

SAVE $300 3 Day Conference Pass (Aug 16-18) $1699 $1999 Please Note:

GROUP DISCOUNTS FOR RETAILERS *A qualified retailer is not: Any service provider to business to consumer organizations - Including software vendors, internet developers, technology vendors, solution providers, third party logistics providers, consultants or companies with primary revenues resulting from Groups of 3 15% off the current price (per person) commissions, subscriptions and/or advertising. Worldwide Business Research reserves the right to enforce the rate for retail brands. Groups of 4 20% off the current price (per person) • All fees include continental breakfast, lunch, cocktail receptions and conference documentation. Groups of 5+ 30% off the current price (per person) • Email & CRM Summit (Aug 15) and Search, Display & Online Media Summit (Aug 15) can only Groups of 10+ We have large corporate discounts - Contact us to find out more be attended by retail companies • Payment is due in full at the time of registration. Your registration will not be confirmed until payment is received and may be subject to cancellation. PRICING FOR VENTURE CAPITALISTS • Teams must be from the same company to receive the savings. Price • Connecticut residents must add 6% sales tax to their registration fee • To secure space for your team, contact Steve Peters at 1-416-597-4782 4 Day Conference Pass (Aug 15-18) $2249 or email [email protected]. 3 Day Conference Pass (Aug 16-18) $1999 • Cancellation Policy: Any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another WBR conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by WBR for all permitted cancellations. No credit will PRICING FOR NON-RETAILERS be issued for any cancellations occurring within seven (7) days (inclusive) of the conference. Price 4 Day Conference Pass (Aug 15-18) $4499 Retailers: Work for a company that is speaking at eTail? 3 Day Conference Pass (Aug 16-18) $3899 You qualify for an extra saving! Call us to find out more!

BACK TO CONTENTS 39